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40B NEW ARRIVALS

33 Results
40B NEW ARRIVALS (33 Results)

  • Viewing All 33 items
  • Simone Perele Caresse 3D Plunge T-Shirt Bra
    • Simone Perele
    • Caresse 3D Plunge T-Shirt Bra
    • 8 reviews
    • Colors:
    Details:
    • Meet your new favorite underwire, plunge T-shirt bra
    • Supportive, tight knit 3D spacer reduces show-through
    • Breathable, seamless spacer foam-lined contoured cups
    • Decorative, fully adjustable close-set stretch straps
    • Lightweight and comfortable stretch microfiber and lace
    • Featured Review:
    • on September 15, 2017
    • Greates bra!
    • I tried this bra in the store and fall absolutely in love... the cup is deep it's true, but I've got my regular 34D and it fits like a glove... very comfortable... I have got in 4 different colors. I would highly recommend this bra.
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  • Anita Maximum Control Wire-Free Sports Bra
    • Anita
    • Maximum Control Wire-Free Sports Bra
    • 221 reviews
    • Colors:
    • +2 more
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Zumba
    • Encapsulated cups for support; compression for holding
    • Stay dry with moisture-wicking microfiber terry-lined cups
    • Natural shape maintained by seamed double-layer cups
    • Featured Review:
    • on August 29, 2017
    • Best Sports Bra Ever
    • I purchased three of this bra style and could not be happier. This bra provides outstanding support without underwire and motion is completely under control. When you wear this bra, those "girls" aren't going anywhere! The bra may be expensive, but it is very durable and well-constructed. The shoulder straps are lightly padded for extra comfort.
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  • Vanity Fair Beauty Back™ Smoother Bra
    • Vanity Fair
    • Beauty Back™ Smoother Bra
    • 119 reviews
    • Colors:
    • +10 more
    Details:
    • Eliminate back bulge in this back smoothing T-shirt bra
    • Prevent show-through with foam-lined underwire cups
    • Shapes and smoothes sides and back
    • End strap slipping with adjustable, close-set straps
    • Lovely lace overlay on select styles
    • Featured Review:
    • on October 4, 2017
    • support
    • I wear this bra as much as I have it clean. It has great support and looks good under clothing
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  • Elomi Cate Wire-Free Bra
    • Elomi
    • Cate Wire-Free Bra
    • 10 reviews
    • Colors:
    Details:
    • Experience all-day comfort in this full cup, wire-free bra
    • Superior lift and shape in seamed, double-layer 3-part cups
    • Supportive side boning and power net mesh wings
    • End strap slipping with adjustable, close-set straps
    • Shimmering microfiber
    • Featured Review:
    • on August 21, 2017
    • Love it but...
    • Love the fit, but unhappy with the hookand eyes. They are pulling away from the elastic.
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  • Bali Comfort Revolution Wire-Free Bra
    • Bali
    • Comfort Revolution Wire-Free Bra
    • 83 reviews
    • Colors:
    • +6 more
    Details:
    • Feel pretty in this delicately patterned wire-free bra
    • Keep your natural shape with seamless foam-lined cups
    • Comfortable underband provides back and side support
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on August 25, 2017
    • Easy, comfortable, flattering-even for nursing
    • I bought this bra while pregnant because underwire is not recommended. It was the only bra that I found to be both comfortable and flattering under all of my shirts and dresses. After having the baby I tried many nursing bras. HOwever, they were uncomfortable and unflattering, especially unlined ones that require nursing pads (ugh!). I found myself turning back to my tried and true bali comfort revolution because with the light lining I didn't have to worry about leaks, the fit was not affected by the fullness (or lack thereof, at times) of milk-filled boobs, and it's much easier to lift up OR down to nurse than even a nursing bra.
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  • Bali Comfort Revolution Smart Sizes Wire-Free Bra
    • Bali
    • Comfort Revolution Smart Sizes Wire-Free Bra
    • 18 reviews
    • Colors:
    Details:
    • All day comfort in this seamless wire-free bra
    • Smart Sizing blends band and cup sizes to find the perfect fit
    • Achieve a smooth silhouette with foam-lined cups
    • Knit-in zones under bust provide targeted support
    • Non-adjustable, comfort-U back stretch straps
    • Featured Review:
    • on September 29, 2017
    • Comfortable
    • I wanted a sporty type bra without underwire that had shoulder straps so that I could wear it for street wear. My only reservation is that it does not have adjustable straps. I didn't realize that it was lightly padded but this is not a problem.
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  • Bali One Smooth U® Smoothing & Concealing Bra
    • Bali
    • One Smooth U® Smoothing & Concealing Bra
    • 16 reviews
    • Colors:
    Details:
    • Get dressed with confidence in this total smoothing bra
    • Full coverage seamless underwire contoured cups
    • Built-in concealing petals for modesty and shaping
    • Built-up Comfort-U® design minimizes back bulge
    • Restricted stretch straps are fully adjustable and won't slip
    • Featured Review:
    • on June 26, 2017
    • Great bra!
    • I liked it so much now I own 4! Especially like the support and the pedals!
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  • Chantelle Parisian Plunge Bra
    • Chantelle
    • Parisian Plunge Bra
    • 25 reviews
    • Colors:
    Details:
    • Pretty semi-sheer tulle lace underwire bra
    • Supportive, 4-part cups offer lift and create a rounded look
    • Seductive, plunging neckline for a more appealing silhouette
    • Flat seams allow for an almost invisible look under clothing
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on September 2, 2017
    • Very uplifting, but runs small
    • I usually wear a 34 F in Chantelle and Simon Perele. For some reason this bra runs small in the band size. I ended up happy with a 36 F. This bra provides excellent lift and a slightly rounded shape for heavy pendulous breats. Another benefit is that the shiulder straps can be fully adjusted- there is no embroidery or anything preventing complete shoulder adutment. This is important for those of us who are short, but big busted. The fabric stretches just a teensy fairly rigid. This is a heavy duty, industrial strength brassiere for those of us who want lots of lift . The suede shade is opaque enough that nipples don't show through. No padding is fantastic because I do not want added size!
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  • Bali One Smooth U™ Ultra Light T-Shirt Bra
    • Bali
    • One Smooth U™ Ultra Light T-Shirt Bra
    • 28 reviews
    • Colors:
    • +2 more
    Details:
    • Incredibly lightweight underwire spacer T-shirt bra
    • Mesh trim along seamless foam-lined contoured cups
    • Breathable airy spacer fabric offers structure without the weight
    • Superior smoothing thanks to wide double-layer back wings
    • Comfort U-back is designed to keep straps in place
    • Featured Review:
    • on October 19, 2017
    • Great fit
    • I have purchased 6 of these in various colors and I love it. Wish it were available in more colors.
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  • Coobie Plus Size Convertible Bralette
    • Coobie
    • Plus Size Convertible Bralette
    • 24 reviews
    • Colors:
    • +5 more
    Details:
    • This wire-free leisure bralette is perfect for weekends
    • Natural looking shape with molded, unlined cups
    • Removable foam inserts for modesty
    • Customize your fit with fully adjustable stretch straps
    • Straps easily convert to criss-cross position
    • Featured Review:
    • on August 15, 2017
    • Very comfortable
    • I purchased two of these bras. They are very comfortable to wear. I like the narrow straps which stay hidden under tops. I also like the smoothing which the wide back panel gives me. It is great not having any hooks on my back. I am very short waisted and the lower band rides up somewhat; however, it happens to every bra I own. I will probably order more.
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  • Calvin Klein Sculpted Wire-Free T-Shirt Bra
    • Calvin Klein
    • Sculpted Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth, sculpted silhouette with contour cups
    • Ultimate comfort with foam-lined wire-free cups
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Soft stretch microfiber
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  • Warner's Easy Does It Wire-Free Bra
    • Warner's
    • Easy Does It Wire-Free Bra
    • Colors:
    Details:
    • Comfortable, wire-free contour bra with foam-lined cups
    • Customize your fit with fully adjustable stretch strasp
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber
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  • Calvin Klein Modern Cotton Padded Bralette
    • Calvin Klein
    • Modern Cotton Padded Bralette
    • Colors:
    Details:
    • All day comfort in this wire-free foam cup bralette
    • Graduated built-in bump pads offer subtle lift
    • Smooth elastic underband with embossed logo
    • Non-adjustable stretch racerback straps
    • No closure - goes on over the head
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  • Warner's Cloud 9™ Wire-Free T-Shirt Bra
    • Warner's
    • Cloud 9™ Wire-Free T-Shirt Bra
    • 54 reviews
    • Colors:
    • +4 more
    Details:
    • Incredibly soft and comfortable wire-free contour bra
    • Seamless, foam-lined cups offer moderate coverage
    • Fully adjustable, stretch straps with front adjusters
    • Velvety soft, 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on September 9, 2017
    • Great bra!
    • This bra is very soft and comfortable! And it still does the job!
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  • Warner's Elements of Bliss® Lift Wire-Free Bra
    • Warner's
    • Elements of Bliss® Lift Wire-Free Bra
    • 76 reviews
    • Colors:
    • +4 more
    Details:
    • Incredibly comfortable wire-free foam-lined contour bra
    • Feel naturally lifted with subtle built-in bump pads
    • Customize the fit with back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Smooth, silky stretch microfiber
    • Featured Review:
    • on October 5, 2017
    • Very comfortable
    • I used to wear underwire bras, which were getting very uncomfortable. I bought this style and they fit perfect, very happy with this style.
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  • Calvin Klein Bare Lace Wire-Free Bralette
    • Calvin Klein
    • Bare Lace Wire-Free Bralette
    • Colors:
    Details:
    • Get comfortable, light support in this lounge bralette
    • Subtle modesty thanks to double-layer lining
    • Great under top due to seamless construction
    • Bra stays in place with the secure, strong underband
    • Customize the fit with back adjustable stretch straps
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  • Marie Jo Tom Convertible T-Shirt Bra
    • Marie Jo
    • Tom Convertible T-Shirt Bra
    • 22 reviews
    • Colors:
    Details:
    • Get a versatile look in this convertible T-shirt bra
    • Achieve a smooth silhouette with underwire contour cups
    • Great for low-cut necklines thanks to plunging front
    • Back adjustable stretch straps
    • Straps convert to halter and criss-cross
    • Featured Review:
    • on August 4, 2017
    • Great bra!
    • Wonderful bra at a wonderful price! Will definetly purchase again!
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  • Glamorise Magic Lift Support Wire-Free Bra
    • Glamorise
    • Magic Lift Support Wire-Free Bra
    • 117 reviews
    • Colors:
    • +3 more
    Details:
    • Mirror your natural shape in this unlined wire-free bra
    • No shoulder strain thanks to Unique Magic Lift design
    • Designed to lift, support & separate for total comfort
    • Comfort non-stretch front strap are back adjustable
    • Stretch microfiber
    • Featured Review:
    • on September 27, 2017
    • Form-fitting bra
    • This is a nice form-fitting bra for the G size that I wear. The hooks around the back to fasten the bra are a bit small and it was awkward to try to hook the bra from around my waist and put on; etc. I would suggest larger hooks for this brand of bra, please. I'm a Playtex woman, myself - F.Y.I and I do realize that you carry them in supply through your company. I may try one(Playtex)next time!
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  • Calvin Klein CK Black Audacious Bralette
    • Calvin Klein
    • CK Black Audacious Bralette
    • Color:
    Details:
    • Be fierce in this bold and sexy wire-free bralette
    • Mirror your natural shape in unlined darted cups
    • Breasts stay centered thanks to mesh inner slings
    • Reinforced side boning offers structured support
    • Customize the fit with back adjustable stretch straps
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  • Lily of France Sensational Bralettes 2-Pack
    • Lily of France
    • Sensational Bralettes 2-Pack
    • Colors:
    Details:
    • Super comfortable wire-free bralette, 2-pack
    • Mirror your natural shape in unlined cups
    • Customize the fit with fully adjustable stretch straps
    • No closure - goes on over the head
    • Ultra-soft, seamless stretch microfiber
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  • Bravado Designs The New Original Wire-Free Nursing Bra B-D Cups
    • Bravado Designs
    • The New Original Wire-Free Nursing Bra B-D Cups
    • Colors:
    Details:
    • Ultra-comfortable, breathable wire-free nursing bra
    • Easy-to-reach and open nursing snap down clips
    • Light support from wide logo elastic underband
    • Specifically designed for nursing mothers
    • Full drop cup design for maximum skin-to-skin contact
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  • Lily of France Scoop & Triangle Bralette 2-Pack
    • Lily of France
    • Scoop & Triangle Bralette 2-Pack
    • Colors:
    Details:
    • Super comfortable wire-free bralette, 2-pack
    • Sheer unlined plunge darted cups
    • Sheer, stretch lace bra with V-neckline
    • Smooth microfiber bra has scoop neckline
    • Sheer stretch lace racerback design with adjustable straps
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  • Calvin Klein Modern Cotton Bralette
    • Calvin Klein
    • Modern Cotton Bralette
    • Colors:
    Details:
    • Casual and lightweight convertible bralette
    • Smooth elastic underband with embossed logo
    • Straps partially convert to racerback with J-hook
    • Customize your fit with back adjustable stretch straps
    • Simply glides over your head; no closure
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  • Reebok Mid-Impact Strappy Wire-Free Sports Bra
    • Reebok
    • Mid-Impact Strappy Wire-Free Sports Bra
    • Color:
    Details:
    • Stylish strappy wire-free plunge sports bra
    • Built for mid-impact activities such as Cycling
    • Removable foam inserts provide modesty
    • Non-adjustable stretch straps add a stylish flair
    • Firm fitting, soft elastic underband for anchored support
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  • Calvin Klein Bare Lace Triangle Bralette
    • Calvin Klein
    • Bare Lace Triangle Bralette
    • Colors:
    Details:
    • Get comfortable, light support in this triangle bralette
    • Plunging wire-free cups have removable foam inserts
    • Inner cups are darted for added shape
    • Customize the fit with back adjustable stretch straps
    • No back closure; goes on over the head
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  • Maidenform High Neck Seamless Bralette
    • Maidenform
    • High Neck Seamless Bralette
    • Color:
    Details:
    • Trendy high-neck bralette is perfect for any outfit
    • Knit-in geometric design is meant to be seen
    • Double-layer wire-free cups mirror your natural shape
    • Non-adjustable stretch criss-cross double straps
    • No closure; goes on over head
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  • Calvin Klein Logo Keyhole Mid-Impact Wire-Free Sports Bra
    • Calvin Klein
    • Logo Keyhole Mid-Impact Wire-Free Sports Bra
    • Color:
    Details:
    • Go the extra mile in this performance wire-free sports bra
    • Built for mid-impact activities such as Cycling
    • Compression fit holds the breast tissue down
    • Removable foam-lined cups for modesty
    • Strappy keyhole racerback design for full range of motion
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  • Lily of France Strappy Lace Bralette
    • Lily of France
    • Strappy Lace Bralette
    • Colors:
    Details:
    • Beauty meets comfort in this lace wire-free bralette
    • Mirror your natural shape in darted, mesh-lined cups
    • Excellent side support thanks to built-in boning
    • Double front straps with back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Calvin Klein Explosion Mid-Impact Wire-Free Sports Bra
    • Calvin Klein
    • Explosion Mid-Impact Wire-Free Sports Bra
    • Color:
    Details:
    • Go the extra mile in this performance wire-free sports bra
    • Built for mid-impact activities such as Cycling
    • Compression fit holds the breast tissue down
    • Double-layer cups have mesh sweat zones at sides
    • Racerback design allows for the fullest range of motion
    ×
  • Calvin Klein Cross-Back Mid-Impact Wire-Free Sports Bra
    • Calvin Klein
    • Cross-Back Mid-Impact Wire-Free Sports Bra
    • Color:
    Details:
    • Go the distance in this performance high-neck sports bra
    • Built for mid-impact activities such as Cycling
    • Compression fit holds the breast tissue down
    • Mesh-lined wire-free cups offer complete support
    • Criss-cross detailing at back offers additional cooling
    ×
  • Coobie Lace V-Neck Bralette Plus Size
    • Coobie
    • Lace V-Neck Bralette Plus Size
    • 21 reviews
    • Colors:
    • +2 more
    Details:
    • Unlined wire-free bralette - One Size fits 38A to 42D
    • Light support from the double-layer molded cups
    • Separation and shape thanks to the ruched center
    • Removable foam inserts for modesty
    • Customize the fit with fully adjustable stretch straps
    • Featured Review:
    • on August 25, 2017
    • Very comfortable
    • I have worn the two bras I purchased and find them to be very comfortable. I like that the straps are narrow and don't show under tops the way the wider bra straps do. The straps stay on my shoulders. The bra does support as promised. I have had other bralettes that did not support as much. This was a good buy. I will probably purchase more at need.
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  • Coobie Comfort Wire-Free Bralette
    • Coobie
    • Comfort Wire-Free Bralette
    • Colors:
    Details:
    • Get uninhibited comfort in this unlined, wire-free bralette
    • Maintain your natural looking shape with molded cups
    • Removable foam inserts for desired modesty
    • Fully stretch, non-adjustable wide straps
    • Simply goes over head; no closure
    ×
  • Natori Bliss Perfection Sleep Bralette
    • Natori
    • Bliss Perfection Sleep Bralette
    • Colors:
    Details:
    • This soft, wire-free bralette is perfect for lounge or sleep
    • Unlined, molded cups offer a custom fit feel
    • Lace elastic underband offers a secure fit
    • Roomy racerback design simply goes over your head
    • Non-adjustable stretch straps prevent digging
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