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About Us


Since 1998, we've been making bra shopping easier. With 20 years of experience, we know how the perfect bra should fit and feel. Features like our Bra Finder, Bra Sizing Calculator & Chart and Shop by Bra Size improve bra shopping by roughly a thousand percent. We also know what customers want, because all 2 million of you aren’t shy about telling us. (Thanks for that!)

Today, Bare Necessities is the world’s leading expert e-tailer of intimate apparel. From lingerie and panties to bras and sleepwear, we can help you find the right fit, size, colors, styles and more.


Here, you can find over 80 of the most well-known bra and lingerie brands in a size range so inclusive, it’s unrivaled (bands 28 to 56 and cups AA to O). Of course, the right bra goes way beyond a number and a letter—it’s the one that gives you confidence from the inside out.

Bare Necessities also stocks the web’s best selection of women's swimwear, shapewear, sexy lingerie, sleepwear, activewear, panties, hosiery and men's underwear and apparel. Shop labels you love like Wacoal, Chantelle, Elomi, Freya, Natori, SPANX, DKNY, Calvin Klein, Wolford, Bali, Maidenform, Playtex and Warner's, plus the exclusively-ours collections Birdsong and Camio Mio. Men's top brands include Calvin Klein, Emporio Armani and Polo Ralph Lauren. Discover the beauty of bra-sized swimsuits from Freya, Fantasie, Panache and Pour Moi and chic suits in all sizes from Anne Cole Signature, La Blanca, Magicsuit, Miraclesuit and lots of others.


Bringing together the world’s best bras is only the beginning. Built around obsessive customer service and easy expertise, was the first site to seriously raise the bar on bra shopping. We never want you to settle for “good enough” again. (Don’t take our word for it.)

That’s why our team of certified Bra Fit Experts stops at nothing to find you the perfect fit, whatever you’re searching for. Chat online or call 877-728-9272 (select option 4) for a complimentary fitting or personal shopping advice. We're here Monday-Friday 8:30am-8:00pm EST and Saturday 8:30am-6:00pm EST.


Headquartered just outside New York City, our best-in-the-biz buyers have become go-to experts in the press. Catch us online in The New York Times, Good Morning America, Cosmopolitan, Yahoo, Racked, Who What Wear, A Cup of Jo and Best Products, and in the pages of Glamour, Real Simple, Redbook, Self, Good Housekeeping, Weight Watchers, Woman’s Day, Women’s Wear Daily and lots more. Our products have been featured on Oprah, the Today Show, Rachael Ray and The View.

So let us do the work for you. You’re in good hands at Bare Necessities.



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