Likewise, Bare swim is designed around style, but with touches we know you want: details like hidden underwires and different coverage levels.
“Bare is for everyone,” says Eunice. “While Bare Necessities has always served full-busts and full-figures like none other, Bare has a wider size range, an inclusive aesthetic that everyone can find their style in and the most possible adjustability so everyone can find their best fit. ‘Comfort’ is the one word I heard all the time, so it’s all meant to be worn every day.”
In developing Bare, Eunice—who is self-described as being “obsessed with boobs”—and a design innovation team studied our customers, dug into reviews, scoped out the competition and even asked women on the street about their bras, body types and breasts. The challenge was to go from blue-sky thinking to “something we could produce.”
“I knew that a style with crisscross straps would give better support, and I knew she wanted a cup-size bralette for bigger busts. So I designed one, with side support and inner slings based on the cups in our bras.” Sounds simple, but it so isn’t...