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The Best Intimates Meets the Best Tech

Let’s tell you why we’re so excited about this news:

While Bare Necessities’ roots may have been originally in retail, we were one of the first to understand the huge need for online intimates store. The year was 1998 and women came in all shapes and sizes, and yet, in traditional retail, those realities were not being reflected on store shelves.

That year we launched our first e-commerce store with the aim to serve women of ALL sizes (bands 28 to 56 and cups AA to O.) Not only did we offer every size, we included over 80 top intimates brands and expanded to other categories besides bras: swim, lounge, sleep, active, hosiery and so much more. Our aim was to serve the needs of EVERY woman and EVERY body.

In 2016, we met the tech entrepreneur, Orit Hashay, the CEO and founder of Brayola. Brayola created a smart fit algorithm that was powered by 2.5 million women to give personalized recommendations. Through Brayola’s technology, every woman could discover from the comfort of her home many new, beautiful, and perfectly fitting bras. Brayola’s mission was the same as Bare Necessities’: Intimates For Every Body. And so we were naturally partners.

From 2016 to 2017, Bare Necessities and Brayola partnered and now in 2021, we are merging Brayola and its amazing fit algorithm directly into the Bare Necessities store.

So now, you get the best intimates in the most extensive sizing range AND the smartest fit technology in one seamless shopping experience.

We’re excited to meet you!


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