Prima Donna

Prima Donna’s roots trace back to Germany in 1865, when it was founded by Salomon Lindauer. Lindauer’s primary focus for Prima Donna was to provide a perfect fit for large busted women. The company evolved from primarily providing corsets to manufacturing bras for full busted women. Prima Donna changed hands from S. Lindauer & Co, (Wilhelm Meyer-Ilschen in 1938) to the current company in 1990, Van de Velde of Belgium. Van de Velde revitalized the line and made priorities of comfort, fashion, and fit. Prima Donna has been renowned for over 140 years for its perfect-fitting luxurious lingerie. Its longevity and success proves that fit and fashion hold a timeless appeal.