SWIM 2022: TANKINIS | BIKINIS | ONE- PIECES
The story began in 1948 in a small workshop on rue de Montyon in Paris. It is here that Madame Simone Perele’s legendary expertise saw the light of day. As a young corset-maker, Simone Perele understood women’s desires. For her, all women were beautiful. It was simply a matter of helping them to reveal their beauty.
Her understanding of women inspired an idea truly innovative for her time: to combine aestheticism with wellbeing. As collection followed collection, the Simone Perele label created styles that revealed the differing forms of feminine beauty. Madame Simone Perele’s talent began to become legendary.
Since this debut every woman knows she can be beautiful, whether she is sophisticated or romantic. She is above all beautiful for herself, according to her life and her desires.
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