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NEW ARRIVALS

42 Results
NEW ARRIVALS (42 Results)
Viewing All 42 items
  • Anita
  • High Impact Wire-Free Sports Bra
  • 245 reviews
  • Colors:
  • +3 more
Details:
  • Work out in this supportive wire-free sports bra
  • Built for high-impact activities such as zumba
  • Encapsulated cups for support; compression for holding
  • Stay dry with moisture-wicking microfiber terry-lined cups
  • Natural shape maintained by seamed double-layer cups
  • Featured Review:
  • on March 23, 2019
  • Very sturdy
  • It keeps the girls down when running. They don't go anywhere and they are completely secure without having to wear multiple bras. The only reason I'm not giving this 5 stars is because the bra rolls up from the bottom and I have to constantly roll it down. It's definitely the coverage and strength needed for us bigger chested women. Plus no uniboob!
  • Prima Donna
  • Madison Full Cup Bra
  • 199 reviews
  • Colors:
Details:
  • Get an amazing fit and feel in this gingham pattern bra
  • Luxe, stretch Leavers lace at top of cup for a custom fit feel
  • Supportive, full coverage 3-part unlined underwire cups
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on April 17, 2019
  • A great bra,
  • I took advantage of the reent dale to purchase another Deauville, and this Madison. For me, the band ( 36), seemed just a bit tighter than the Deauville, the cups (G) fit well. It's supportive and well made, and pretty.. I've made peace with the fact that it might show through a bit ( lace top) in view of the support. and good shape that it provides. The reason for deducting a star is purely personal: the straps are wide set, which many women love, but they are a bit too wide set for me, and tend to slip off - unless shortened too much for comfort. What I also realfigured out is is that this strap design provides a lot of side support - but that isn't where I have a lot of tissue. But this still works.
  • Elomi
  • Cate Side Support Bra
  • 277 reviews
  • Colors:
  • +5 more
Details:
  • Lift and shape your breasts in this full cup bra
  • Seamed, 4-part double-layer underwire cups
  • Maximum lift and shape thanks to side support panels
  • End strap slipping with adjustable, close-set straps
  • Flat finished embroidery won't show through clothing
  • Featured Review:
  • on April 15, 2019
  • Fit and color(hazel) were great!
  • Although I had one bra backordered, my hazel one came sooner than expected and I love the fit and color! Eagerly awaiting the black!
  • Olga
  • Signature Support Satin Bra
  • 181 reviews
  • Colors:
Details:
  • Mirror your natural shape in this unlined, underwire bra
  • All-day comfort thanks to the unique padded underwire
  • Flattering lift and support from built-in inner slings
  • Minimize bulge with smoothing wings and back
  • End strap slipping with back adjustable, close-set straps
  • Featured Review:
  • on March 30, 2019
  • Easy, comfortable, supportive
  • One of my favorite bras. No foamy cups trying to shape me, just comfortable supportive shape. I don’t even feel I’m wearing it.
  • Bali
  • Comfort Revolution Wire-Free Bra
  • 108 reviews
  • Colors:
  • +9 more
Details:
  • Delicately patterned wire-free bra provides ultimate comfort
  • Seamless, foam-lined cups provide shape & modesty
  • Comfort-U back design helps keep straps in place
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on April 10, 2019
  • Bali bra, no under wire
  • I hope this style never changes. I have purchased this style for the past 8 years. The one change I’ve noticed in this purchase was an even more comfortable strap.
  • Olga
  • Luxury Lift Bra
  • 101 reviews
  • Colors:
Details:
  • Supportive lift thanks to powerful fabrication in cups
  • Get a rounded shape in unlined underwire cups
  • Adjustable, close-set, stretch straps stay in place
  • 3 column, 3 row hook and eye back closure
  • Stretch microfiber with lace overlay
  • Featured Review:
  • on March 31, 2019
  • Olga
  • Olga bras have always been reliable in fit and comfort. I’ve worn this brand for more than 30 years and I’ve never been disappointed.
  • Olga
  • Sheer Leaves Minimizer Bra
  • 74 reviews
  • Colors:
Details:
  • Reduce the appearance of your bust up to 1 cup size
  • Mesh-lined underwire cups provide shape and lift
  • Rigid front straps, back adjustable stretch straps
  • Eliminate back bulge with wide, smoothing back wings
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Featured Review:
  • on April 10, 2019
  • Olga
  • Olga bra fits very good i love it
  • Vanity Fair
  • Beauty Back Back Smoothing T-Shirt Bra
  • 41 reviews
  • Colors:
  • +8 more
Details:
  • Achieve a smooth silhouette in this underwire T-shirt bra
  • Seamless foam-lined demi cups offer great shape
  • Shapes and smoothes from all sides eliminating any bulge
  • Easy-to-reach, front adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Featured Review:
  • on March 28, 2019
  • Love this bra!
  • The fabric, color and fit is perfect for me. I live that the straps don’t slip off my shoulders and that the cup is perfect. I feel great wearing this bra.
  • Bali
  • One Smooth U™ Ultra Light T-Shirt Bra
  • 62 reviews
  • Colors:
Details:
  • Incredibly lightweight underwire spacer T-shirt bra
  • Mesh trim along seamless foam-lined contoured cups
  • Breathable airy spacer fabric offers structure without the weight
  • Superior smoothing thanks to wide double-layer back wings
  • Comfort U-back is designed to keep straps in place
  • Featured Review:
  • on April 12, 2019
  • Very disapoted
  • Very disapoted
  • Bali
  • Comfort Revolution Smart Sizes Wire-Free Bra
  • 29 reviews
  • Colors:
Details:
  • Comfy, seamless wire-free bra with simplified sizing
  • Smart Sizing blends 23 band/cup sizes into 6 easy sizes
  • Natural looking shape maintained with double-layer cups
  • Targeted support thanks to knit-in zones under bust
  • Straps stay in place thanks to Comfort -U back
  • Featured Review:
  • on March 13, 2019
  • Great Product, Great Shopping Experience
  • Easy return when I picked the wrong size. Rapid refund and receipt of exchange.
  • Bali
  • Beauty Lift Shaping Bra
  • 5 reviews
  • Colors:
Details:
  • Beautifully engineered underwire bra provides lift & shaping
  • Unlined, 4-part cups with stretch lace at top for a custom fit
  • Built-up back band helps to eliminate back bulge by smoothing
  • Fully adjustable stretch straps easily convert to criss-cross
  • 3 column, 3 row hook and eye back closure; may increase with size
  • Featured Review:
  • on March 27, 2019
  • TC
  • Love it
  • Vanity Fair
  • Beauty Back Full Cup Wire-Free Bra
  • 153 reviews
  • Colors:
  • +3 more
Details:
  • Beautifully smooth, wire-free T-shirt bra
  • Contoured cups provide shape and coverage
  • All around smoothing and shaping without the wires
  • Fully adjustable, close-set, stretch straps for a custom fit feel
  • Ultra-soft stretch microfiber
  • Featured Review:
  • on April 17, 2019
  • Very comfortable and the coverage
  • Very comfortable and the coverage is great.
  • Bali
  • One Smooth U® Smoothing & Concealing Bra
  • 39 reviews
  • Colors:
  • +2 more
Details:
  • Get dressed with confidence in this total smoothing bra
  • Full coverage seamless underwire contour cups
  • Built-in concealing petals for modesty and shaping
  • Built-up Comfort-U® design minimizes back bulge
  • Restricted stretch straps are fully adjustable and won't slip
  • Featured Review:
  • on April 3, 2019
  • Love Bali Bras!
  • As an amply endowed woman (38DD) these bras are the best I've ever found for comfort, quality and affordability.
  • Vanity Fair
  • Beauty Back™ Minimizer Bra
  • 81 reviews
  • Colors:
  • +5 more
Details:
  • Reduce the bust line up to 1 ½ inches in this minimizer bra
  • Two-ply underwire cups provide shape and support
  • Smooth out back bulge with wide, power stretch back wings
  • Close-set, fully adjustable stretch straps provide a custom fit
  • Shimmering outer straps and soft inner straps add comfort
  • Featured Review:
  • on April 3, 2019
  • Great
  • Great
  • Vanity Fair
  • Illumination Zoned-In Support Bra
  • 61 reviews
  • Colors:
  • +2 more
Details:
  • Get a smooth, rounded shape in this underwire T-shirt bra
  • Foam-lined seamless underwire cups offer great shape
  • Extra support with inner sling for superior shaping
  • Wide wings provide back smoothing to eliminate bulge
  • Cushioned front straps, back adjustable leotard stretch straps
  • Featured Review:
  • on April 7, 2019
  • Jellybean
  • Great product for a great price.
  • Lilyette
  • Ultimate Smoothing Convertible Minimizer Bra
  • Colors:
Details:
  • Minimize bust up to 1.5" in this beautiful lace and mesh bra
  • Natural shape maintained in seamed, unlined underwire cups
  • Designed for ultimate side and back smoothing and natural support
  • Non-stretch adjustable straps can easily convert to criss-cross
  • 3 column, 3 row hook and eye back closure; may increase with size
  • Enell
  • High Impact Wire-Free Racerback Sports Bra
  • 11 reviews
  • Colors:
Details:
  • Maximum impact, unlined wire-free moisture-wicking sports bra
  • Built for high-impact activities such as running
  • Compression fit holds the breast tissue down
  • Racerback design allows for fullest range of motion
  • Easy front hook and eye closure; may increase with size
  • Featured Review:
  • on March 30, 2019
  • Best sports bra ever!
  • The only thing I don’t love about it, is the deep seams that go across the front.
  • Chantelle
  • C Magnifique Sexy Minimizer Bra
  • 11 reviews
  • Colors:
Details:
  • Beautiful seamless minimizer with the illusion of sexy sheerness
  • Minimize your bustline up to one inch
  • Supportive double-layer underwire cups and inner slings
  • Minimize bulge with wide smoothing sides and back wings
  • End strap slipping with fully adjustable, close-set straps
  • Featured Review:
  • on March 22, 2019
  • Perfect fit
  • Fits my small boned but large cup figure. Comfortable.
  • Prima Donna
  • Alara Seamless Bra
  • Colors:
Details:
  • Feel absolutely gorgeous in this seamless lace bra
  • Unlined underwire cups with inner sling for added support
  • Supportive, rigid cups keep breasts lifted all day long
  • Back adjustable, close-set stretch straps for the perfect fit
  • Sheer embroidered delicate lace
  • Warner's
  • Easy Does It Wire-Free Bra
  • 42 reviews
  • Colors:
  • +2 more
Details:
  • Look flawlessly sleek with this seamless side smoothing bra
  • Silhouette enhancing thanks to foam-lined wire free contour cups
  • Smooth away under arm bulge with higher side coverage
  • Customize your fit with back adjustable stretch straps
  • Plush, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on April 13, 2019
  • The most comfortable bra ever!
  • Love love love these bras! They support but don't suffocate like underwires do. I'm a fan for life!!
  • Warner's
  • No Side Effects™ T-Shirt Bra
  • 84 reviews
  • Colors:
  • +4 more
Details:
  • Feel confident in this side smoothing, underwire T-shirt bra
  • Minimize bulge with smoothing, extra wide sides
  • Prevent show-through with seamless foam-lined cups
  • Easy-to-reach, front adjustable stretch straps
  • Plush, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on April 10, 2019
  • Loved it very comfortable!!!
  • Loved it very comfortable!!!
  • Bali
  • Modern Desire Lift Bra
  • Colors:
Details:
  • Beautiful every day underwire bra with lay-flat floral lace
  • 2-ply microfiber wings provide back smoothing
  • Foam-lined cups with graduated padding provides shape & lift
  • Back adjustbale stretch straps with comfort front strap
  • 3 column, 3 row hook and eye back closure; may increase with size
  • Goddess
  • Kayla Side Support Bra
  • 89 reviews
  • Colors:
Details:
  • Achieve great lift in this 4-part unlined underwire bra
  • Non-stretch 100% satin polyester cups for great support
  • Customize the fit with adjustable close-set stretch straps
  • Firm stay-put strap support due to unique scallop edge
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on April 17, 2019
  • Comfortable and secure. No spillage
  • Comfortable and secure. No spillage with this bra.
  • Fantasie
  • Illusion Side Support Bra
  • Colors:
Details:
  • Get amazing side support in this underwire bra
  • Supportive, 4-part unlined cups promote shape and lift
  • Fully adjustable close-set stretch straps won't slip
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Stretch microfiber and mesh
  • Prima Donna
  • Deauville Full Cup Bra
  • Color:
Details:
  • Gorgeous and supportive, unlined 3-part cup bra
  • Soft, padded underwire is nickel-free for optimum comfort
  • Customized fit thanks to elastic lining at top of cups
  • Close-set back adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Rhonda Shear
  • Seamless Lace Bralette
  • 36 reviews
  • Colors:
Details:
  • Supportive wire-free bra with molded, unlined cups
  • Removable foam inserts for desired modesty and enhancement
  • Lovely lace overlay on front is perfect for lower cut tops
  • Knit-in area between cups provides breathability and shape
  • Ribbed elastic underband provides support
  • Featured Review:
  • on March 9, 2019
  • Great
  • Great
  • Empreinte
  • Grace Full Coverage Lace Bra
  • 9 reviews
  • Colors:
Details:
  • Beautifully designed full cup, underwire bra
  • Gorgeous lace & tulle atop seamless, double-lined cups
  • Incredible lift due to rigid, molded cups
  • Supportive side boning & wide, smoothing leotard back
  • Wider, ornate straps are back adjustable with stretch
  • Featured Review:
  • on October 23, 2018
  • New favorite bra.
  • Stylish, comfortable, supportive with a great shape and it doesn't hurt by the end of the day. I wish they made more colors, I would buy them all.
  • Empreinte
  • Verity Seamless Balconette Bra
  • Colors:
Details:
  • Feel beautiful in this sheer, low-neck balconette bra
  • Seamless underwire cups provide shape and support
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Rigid lace cups and stretch microfiber wings
  • Elomi
  • Lydia Side Support Bra
  • Colors:
Details:
  • Lift and shape your breasts in this full cup underwire bra
  • Strategically designed 4-part, unlined cups provide forward shape
  • Comfort for high tummies with arched center panel
  • Adjustable stretch straps easily convert with J-hook feature
  • Stretch microfiber with delicate lace trim and power mesh wings
  • Rhonda Shear
  • Ahh Leisure Bralette
  • 57 reviews
  • Colors:
  • +2 more
Details:
  • Light support wire-free bra with molded, unlined cups
  • Body-form, seamless design eliminates visible bra lines
  • Center knit-in triangle separates breasts
  • Ribbed elastic underband provides support
  • Easily glides over your head; no closure
  • Featured Review:
  • on March 18, 2019
  • Exceptionally comfortable
  • Exactly what I was looking for. Comfortable for "around the house." My suggestion is to order by band size, not cup size.
  • Elomi
  • Rosalind Plunge Bra
  • Color:
Details:
  • Elegant floral print underwire plunge bra
  • Strategically designed 4-part, unlined cups offer shape and lift
  • Get smooth look with elasticized lining along upper edges of cups
  • Customize your fit with back adjustable, close-set stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Anita
  • Seamless Wire-Free Nursing Bra
  • Colors:
Details:
  • Nurse with ease in this comfortable wire-free bra
  • Ultra-breathable, wire-free cups with removable foam inserts
  • Convenient and simple snap-down nursing clips
  • Customize your fit with fully adjustable stretch straps
  • 4 column, 3 row hook and eye closure; may increase with size
  • Bali
  • Comfort Revolution Smart Sizes Wire-Free Bra
  • 13 reviews
  • Colors:
  • +4 more
Details:
  • Seamless, wire-free bra with foam-lined cups
  • Smart Sizing blends 23 band/cup sizes into 6 easy sizes
  • Knit-in zones under bust provide targeted support
  • Non-adjustable, comfort-U back stretch straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on March 20, 2019
  • very comfortable
  • This bra is one of my favorites! It is very soft, and high sides to hold me in.
  • Bali
  • Lace Desire Convertible Wire-Free Bra
  • 14 reviews
  • Colors:
Details:
  • Feel beautiful in this ultra-comfortable wire-free bra
  • ComfortFlex Fit® size system makes this perfect for everyone
  • Foamed-lined cups offer light support and great shape
  • Customize the fit with no-slip back adjustable stretch straps
  • Straps convert to racerback with J-hook feature
  • Featured Review:
  • on March 11, 2019
  • Sooo pretty!
  • This provides full coverage without the hard underwires.
  • Dita Von Teese
  • Dahlia Full Cup Bra
  • Colors:
Details:
  • Exquisite underwire bra with gorgeous embroidered lace
  • Supportive mesh-lined 3-part cups for precision shape and lift
  • Velvet straps and center bow add a provocative feel
  • Structured power mesh back wings with supportive side boning
  • Get a perfect fit with fully adjustable stretch straps
  • Anita
  • Air Control High Impact Wire-Free Sports Bra
  • Colors:
Details:
  • Keep cool in this breathable, wire-free sports bra
  • Built for high-impact activities such as zumba
  • Encapsulated cups for support; compression for holding
  • Superior airflow thanks to air-permeable Delta Pad cups
  • Sweat is reduced with the mesh sides
  • Paramour
  • Amber Lace Bra
  • 24 reviews
  • Colors:
Details:
  • Elegant and sexy lace underwire bra
  • Beautiful contrasting eyelash lace over delicate tulle lining
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Delicate, semi-sheer stretch lace and tulle
  • Featured Review:
  • on December 22, 2018
  • Extremely comfortable & sexy too!
  • Extremely comfortable & sexy too!
  • Enell
  • Maximum Control Wire-Free Sports Bra
  • 7 reviews
  • Color:
Details:
  • Maximum control, wire-free racerback sports bra
  • Seamed, double-layer full cups for a natural shape
  • Offers shoulder comfort & movement control for support
  • 1 column, 11 row hook and eye front closure
  • Moisture-wicking stretch microfiber
  • Featured Review:
  • on June 16, 2013
  • Amazing fit!! Nice looking too
  • This bra was amazing! Nice fit and no bouncing. The only pain was closing all the hooks in front. Being a 44dd I have tried so many sports bras and had really given up hope. This one was fabulous and I will be ordering it again.
  • Prima Donna
  • Deauville Full Cup Bra
  • 101 reviews
  • Colors:
Details:
  • Gorgeous and supportive, unlined 3-part cup bra
  • Soft, padded underwire is nickel-free for optimum comfort
  • Customized fit thanks to elastic lining at top of cups
  • Close-set back adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on April 17, 2019
  • A Favorite
  • SO, I had purchased one Deauville, and took advantage of a sale to buy another. A repeat buy says it all! The first was 36G; the new one is 34H. So -- it turns out that the 36 is probably my true band size right now, but the 34H band fits a little too snugly ( cups perfect). ( I have an older model where I had a 38 band F cups, too large in the band). Band size is one of the areas where I can vary with a little weight change, so I am keeping this - the cups fit perfectly, and I can use an extender if needed. I love the deep coverage that the Deauville provides, and the shape is nicely rounded. All in a bra that provides support despite not looking like an " orthopedic" bra. Treated with gentle care these bras last.
  • Brooks
  • Fiona Mid-Impact Wire-Free Sports Bra
  • 43 reviews
  • Colors:
  • +5 more
Details:
  • This lab tested sports bra reduces bounce by 62%
  • Built for mid-impact activities such as cycling
  • Encapsulated cups for support; compression for holding
  • Lightweight, molded stretch cups are wire-free
  • Eliminate chafing thanks to the brushed underband
  • Featured Review:
  • on March 23, 2019
  • Very Comfortable
  • This wire-free sports bra has been my favorite for many years. It fits comfortably and gives me the level of support that I need.
  • Cosabella
  • Plus Size Never Say Never Sweetie Bralette
  • 2 reviews
  • Colors:
Details:
  • Floral lace wire-free bralette provides light support
  • Light support with darted mesh lined cups
  • Customize the fit with back adjustable stretch straps
  • No closure - goes on over the head
  • Sheer, stretch lace
  • Featured Review:
  • on February 27, 2018
  • Fits great
  • These are the perfect comfy sleeping bra if you have a larger cup size.
  • Rhonda Shear
  • Plus Size Ahh Angel Seamless Bandeau Bra
  • 4 reviews
  • Colors:
Details:
  • Supportive underwire bandeau with molded, unlined cups
  • Body-form design eliminates visible bra lines
  • Knit-in area between cups provides breathability
  • Ribbed elastic underband provides support
  • No closure - goes on over the head
  • Featured Review:
  • on May 1, 2018
  • Like second skin
  • It's nice to have a bandeau for larger chested women. Love it, surprising how comfortable it is.
Viewing All 42 items