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NEW ARRIVALS

128 Results
NEW ARRIVALS (128 Results)

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.


  • 2 of 4
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  • Bali Double Support® Cotton Wire-Free Bra
    • Bali
    • Double Support® Cotton Wire-Free Bra
    • 19 reviews
    • Colors:
    Details:
    • Indulge in this lush cotton wire-free full support bra
    • Smooth, comfortable double-lined seamless cups
    • Wide, smoothing back wings eliminates back bulge
    • Comfort-U back design helps keep straps in place
    • Fully adjustable front, stretch straps
    • Featured Review:
    • on June 23, 2017
    • Cool and dry
    • I only wear these bras since I discovered them. Nothing to pinch or poke. Nice thick straps. Great coverage and does not look like a granny bra even in a larger size
    ×
  • Bali Lace Desire Bra
    • Bali
    • Lace Desire Bra
    • 11 reviews
    • Colors:
    Details:
    • Feel gorgeous in this all over lace underwire bra
    • Maintain natural shape thanks to molded cups
    • Decorative front straps and back adjustable stretch straps
    • Comfort-U back design helps keep straps in place
    • Smoothing, double-layer microfiber and stretch lace wings
    • Featured Review:
    • on October 20, 2017
    • Great support and comfort
    • I love the lace and the comfort plus great support this bra offers. I bought one for me and one for my sister she loved it so much that she had me order a second one in a different color. Would definitely recommend this bra
    ×
  • Bali Comfort Revolution Smart Sizes Wire-Free Bra
    • Bali
    • Comfort Revolution Smart Sizes Wire-Free Bra
    • 19 reviews
    • Colors:
    Details:
    • All day comfort in this seamless wire-free bra
    • Get the perfect fit with blended cup and band Smart Sizing
    • Achieve a smooth silhouette with foam-lined cups
    • Knit-in zones under bust provide targeted support
    • Non-adjustable, comfort-U back stretch straps
    • Featured Review:
    • on November 14, 2017
    • Most comfortable bra ever.
    • I love this bra so much I purchased three. Comfortable and easy to put on amd gives lift.
    ×
  • BRABAR HUG Lace Back Bralette
    • BRABAR
    • HUG Lace Back Bralette
    • Colors:
    Details:
    • The perfect go-to bralette for lounging or going out
    • Surplice front design offers full coverage
    • Mirror your natural shape in double-layer, wire-free cups
    • Beautiful, non-adjustable stretch lace back straps
    • No closure; goes on over head
    ×
  • Simone Perele Delice Demi Bra
    • Simone Perele
    • Delice Demi Bra
    • 5 reviews
    • Colors:
    Details:
    • A timeless piece to add to your intimates collection
    • Ornate scrollwork embroidery atop unlined underwire cups
    • Supportive, darted seams for optimum lift
    • Stretch double front are back adjustable straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on July 24, 2017
    • So pretty and delicate!
    • This is my third one of this model and I love it! It's so pretty and I love the details on the straps. My only wish is that it provided a little more lift but it is still one of my favorite bras. Rare to find something this comfortable and pretty in an F cup!
    ×
  • Vanity Fair Comfort Where It Counts Bra
    • Vanity Fair
    • Comfort Where It Counts Bra
    • Colors:
    Details:
    • All day comfort in this full coverage bra
    • Double-layer molded cups with cushioned underwire
    • Elastic along edge of cups for a more custom fit
    • Rigid front straps are back adjustable
    • Soft, 4 column, 4 row hook and eye back closure
    ×
  • Calvin Klein Seductive Comfort Lift Convertible Push-Up Bra
    • Calvin Klein
    • Seductive Comfort Lift Convertible Push-Up Bra
    • 1 review
    • Colors:
    Details:
    • Increase your cleavage in this sexy push-up bra
    • Graduated push-up pads in seamless underwire foam cups
    • Gorgeous lace detail adds a feminine touch
    • Adjustable stretch straps convert to criss-cross position
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on July 24, 2017
    • Very comfortable, beautiful design
    • This is one of the best bras I've ever purchased and a great value as well. I have some very expensive ones that are not nearly as comfortable and well-designed.
    ×
  • Wacoal Basic Benefits Bra
    • Wacoal
    • Basic Benefits Bra
    • 1 review
    • Colors:
    Details:
    • Feel beautiful and confident in this lace underwire bra
    • Superior lift and shape due to seamed 3-part cups
    • Double lined mesh wings for added support
    • End strap slipping with adjustable, leotard back straps
    • Semi-sheer lace and stretch mesh
    • Featured Review:
    • on June 26, 2017
    • Sexy and Beautiful
    • Had to find a new style, my favorite has been discontinued. The Basic Benefits offers a beautiful lace cup, great support, fits perfect, and allows me to feel sexy even though I need a lot of support!
    ×
  • Rhonda Shear Ahh Leisure Bralette
    • Rhonda Shear
    • Ahh Leisure Bralette
    • 55 reviews
    • Colors:
    Details:
    • Light support wire-free bra with molded, unlined cups
    • Body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • No closure - goes on over the head
    • Featured Review:
    • on September 4, 2017
    • Really comfortable
    • I bought four last month and I'm happy I did. They replace my other bras and they are more comfortable to wear, even in hot weather.
    ×
  • Lily of France Ego Boost Push-Up Bra
    • Lily of France
    • Ego Boost Push-Up Bra
    • 18 reviews
    • Colors:
    • +8 more
    Details:
    • Increase your cleavage in this extreme push-up bra
    • Cleavage enhancement thanks to built-in graduated pads
    • Get the support you need with underwire demi cups
    • Easy-to-reach, front adjustable straps
    • Straps convert to criss-cross and close-set
    • Featured Review:
    • on December 3, 2016
    • Fits beautifully
    • As soon as I got this bra, I reordered because it fits me perfectly and is so comfortable. You can feel the quality of the workmanship and I will continue to reorder.
    ×
  • OnGossamer Gossamer Mesh Convertible T-Shirt Bra
    • OnGossamer
    • Gossamer Mesh Convertible T-Shirt Bra
    • 4 reviews
    • Colors:
    Details:
    • Lightweight and breathable underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Customize the fit with fully adjustable stretch straps
    • Wings have 3 loops on each side for versatile convertibility
    • Convert to criss-cross, halter, open back and close-set
    • Featured Review:
    • on September 15, 2017
    • Great fit, so comfortable
    • Absolutely LOVE this bra. It's hard to find a well-fitting 36A that looks and feels great, but this is it. No puckering or gapping of the cups. They have just enough padding for modesty, minus the molded cone look. Band size is perfect, too. Just ordered 2 more, because it looks great on and is well-made and very comfortable.
    ×
  • Glamorise Elite Performance Custom Control Wonderwire® Sports Bra
    • Glamorise
    • Elite Performance Custom Control Wonderwire® Sports Bra
    • Colors:
    Details:
    • Control the level of bounce in this underwire sports bra
    • Encapsulated cups support each breast individually
    • Mirror your natural shape in double-layer cups
    • Wonderwire® with padded design won't touch the body
    • Soft, brushed inner underband eliminates chafing & irritation
    ×
  • b.tempt'd by Wacoal b.wow'd Convertible Push-Up Bra
    • b.tempt'd by Wacoal
    • b.wow'd Convertible Push-Up Bra
    • 12 reviews
    • Colors:
    Details:
    • Increase your cleavage in this underwire push-up bra
    • Built-in graduated push-up pads for natural enhancement
    • Great for low-cut necklines thanks to plunging front
    • Customize the fit with fully adjustable stretch straps
    • Conventional straps convert to criss-cross and halter
    • Featured Review:
    • on September 21, 2017
    • My fave
    • I wore my first one bought years ago out just recently, so I ordered two more: one in my original 32D and another 34C, thinking maybe I've gone up a few pounds since then and the original might have gotten stretched. To my surprise, the 32D fit perfectly so I am returning the 34C for another. I also wore my new bra yesterday for the first time, and I didn't even know I had it on...no pain, no ache after the first day. Just delighted. Only advice for girls considering this bra is wash it by hand and hand dry. I wouldn't put it through the washer or dryer if you want to maximize its life. And believe me, it is a long lived bra.
    ×
  • Cosabella Never Say Never Girlie Racerback Bralette
    • Cosabella
    • Never Say Never Girlie Racerback Bralette
    • Colors:
    Details:
    • All day comfort in this beautiful lace bralette
    • Mirror your natural shape in mesh-lined wire-free cups
    • Stylish racerback design for ease of movement
    • No closure - goes on over the head
    • Semi-sheer stretch lace
    ×
  • SPANX Bra-llelujah!® Wire-Free Front-Close Bra
    • SPANX
    • Bra-llelujah!® Wire-Free Front-Close Bra
    • Colors:
    Details:
    • Oh-so comfortable, elastic-free wire-free T-shirt bra
    • Prevent show-through with memory foam-lined contour cups
    • Ultra-soft, plush fabric makes this bra a dream to wear
    • This amazing bra retains its shape after each wear
    • Eliminate visible bra lines and back bulge with hosiery back
    ×
  • Wacoal Basic Benefits T-Shirt Bra
    • Wacoal
    • Basic Benefits T-Shirt Bra
    • 2 reviews
    • Colors:
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Beautiful lace detailing adds a feminine touch
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on April 25, 2017
    • nice bra
    • I tried this bra on in the store and found that the cups run large. I am usually a 34 DDD and needed a 34 DD which they did not have. so I ordered here at BN> I am still waiting for, but I think it will be a comfortable one.
    ×
  • Yummie Peyton Strapless Wire-Free Bra
    • Yummie
    • Peyton Strapless Wire-Free Bra
    • 7 reviews
    • Colors:
    Details:
    • Ultra-light, everyday convertible wire-free T-shirt bra
    • Achieve incredible support with signature underbust channel
    • Seamless, lightly padded contour cups offer a sleek profile
    • 360° of flexible support and stretch for optimum comfort
    • Get that stay-put feel with silicone lining along upper edges
    • Featured Review:
    • on June 22, 2017
    • Comfy
    • I was doubtful about this style being flattering bra without underwire, but it is!
    ×
  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair
    • Flattering Lift T-Shirt Bra
    • 6 reviews
    • Colors:
    Details:
    • Comfort and lift meet in this lovely underwire T-shirt bra
    • Contoured cups with lift pads provide unmatched shape
    • All around smoothing and shaping without side boning
    • Sleek back smoothing wings eliminate lumps and bumps
    • Customizable back adjustable, close-set, stretch straps
    • Featured Review:
    • on September 15, 2017
    • Great fit and comfortable!
    • The first time I put it on I knew that this bra was a winner for me. It fits great, it looks wonderful, and I love the color. It's well-made and a great price.
    ×
  • Glamorise Elite Performance Medium Control Wire-Free Sports Bra
    • Glamorise
    • Elite Performance Medium Control Wire-Free Sports Bra
    • Colors:
    Details:
    • Feel strong as you workout in this sleek sports bra
    • Built for mid-impact activities such as Cycling
    • Compression fit holds the breast tissue down
    • Minimize bounce with full coverage, unlined wire-free cups
    • Breathable and airy mesh inset keeps you cool
    ×
  • Calvin Klein ID Cotton Convertible Bralette
    • Calvin Klein
    • ID Cotton Convertible Bralette
    • Colors:
    Details:
    • All day comfort in this unlined wire-free bralette
    • Mirror you shape in double-layer plunge demi cups
    • Bold logo on smooth elastic underband adds an edgy look
    • Back adjustable straps convert to criss-cross and halter
    • No closure - goes on over the head
    ×
  • Glamorise Elite Performance Custom Control Wire-Free Sports Bra
    • Glamorise
    • Elite Performance Custom Control Wire-Free Sports Bra
    • Colors:
    Details:
    • Control the level of bounce in this wire-free sports bra
    • Compression fit holds the breast tissue down
    • Mirror your natural shape in double-layer cups
    • Magiclift® criss-cross soft cup inner bra supports
    • Back adjustable, close-set, stretch straps won't slip
    ×
  • Bali Lace Desire Convertible Wire-Free Bra
    • Bali
    • Lace Desire Convertible Wire-Free Bra
    • Colors:
    Details:
    • Feel beautiful in this ultra-comfortable wire-free bra
    • ComfortFlex Fit® size system makes this perfect for everyone
    • Foamed-lined cups offer light support and great shape
    • Customize the fit with no-slip back adjustable stretch straps
    • Straps convert to racerback with J-hook feature
    ×
  • SPANX Lace Collection Bralette
    • SPANX
    • Lace Collection Bralette
    • 7 reviews
    • Colors:
    Details:
    • Gorgeous lace and mesh wire-free bralette
    • Designed with flexibility so that you can layer over your bra
    • Gentle lift thanks to inner slings and darted cups
    • Total comfort thanks no wires and no padding
    • Fit-flexible stretch cups accommodate cup sizes A-G
    • Featured Review:
    • on October 10, 2017
    • Nicest bra I've ever worn!
    • I have been wearing bralettes after mastectomy and reconstruction and this is by far the prettiest and most comfortable one ever! It is supportive without feeling squeezy. The straps are adjustable and the perfect width, not too skinny or too wide. I would usually wear a size medium but Spanx seem to run small so I ordered a size large and it was perfect. I highly recommend it.
    ×
  • Hanky Panky Cross Dyed Retro Bralette
    • Hanky Panky
    • Cross Dyed Retro Bralette
    • 1 review
    • Colors:
    Details:
    • Fall in love with this chic and simple wire-free lace bralette
    • Achieve subtle, natural looking lift with seamed unlined cups
    • Customize your fit with back adjustable fully stretch straps
    • Simply goes over your head; no closure
    • Soft, signature stretch lace
    • Featured Review:
    • on September 3, 2017
    • Very pretty
    • Bra is a little scratchy. Make fabric softer please
    ×
  • DKNY Seamless High Neck Bralette
    • DKNY
    • Seamless High Neck Bralette
    • 1 review
    • Colors:
    Details:
    • Lounge around in this lightweight, ultra-soft wire-free bralette
    • Subtle ribbed texture with higher neckline for superb comfort
    • Comfortable fit thanks to racerback design with cut-out back
    • Modern, embossed repeat logo elastic underband
    • Simply pulls over your head; no closure
    • Featured Review:
    • on October 14, 2017
    • Feels Great!
    • Bought this a month ago. Loved the feel. Unfortunately, it was a little too big for me. So I gave the set to my daughter. She loves the set as well.
    ×
  • Yummie Audrey Comfortably Fit Seamless Bralette
    • Yummie
    • Audrey Comfortably Fit Seamless Bralette
    • 5 reviews
    • Colors:
    Details:
    • Play-up your natural shape in this unlined bralette
    • Body temperature is regulated with Outlast® fabric
    • Customize the fit with fully adjustable stretch straps
    • No closure - goes on over the head
    • Seamless, stretch microfiber
    • Featured Review:
    • on November 20, 2017
    • Back to buy more
    • So glad I found this bra! We moved to Florida and my first summer was brutal. One issue was the underwire, padded bras that now made me feel so hot, sweated and constricted. I’m a 36D and these Yummie Audrey bras are both comfortable and provide great support. Now will have 8 and will buy several for my mom.
    ×
  • Yummie Dawn Seamless Bralette
    • Yummie
    • Dawn Seamless Bralette
    • 8 reviews
    • Colors:
    Details:
    • Ultra-light, wire-free bralette with foam-lined cups
    • Achieve incredible support with signature underbust channel
    • Achieve a smooth silhouette with the seamless contour cups
    • 360° of flexible support and stretch for optimum comfort
    • Thin straps are back adjustable for a customizable fit
    • Featured Review:
    • on July 12, 2017
    • Best purchase
    • This is the most comfortable bra, with support, that I've ever worn! No wires!
    ×
  • Bluebella Angelina T-Shirt Bra
    • Bluebella
    • Angelina T-Shirt Bra
    • Color:
    Details:
    • Look your best in this strappy underwire T-shirt bra
    • Plunging, seamless cups are foam-lined
    • Excellent side support thanks to built-in boning
    • Customize your fit with fully adjustable stretch straps
    • 3 column, 3 row hook and eye back closure
    ×
  • Maidenform Lace Back Bralette
    • Maidenform
    • Lace Back Bralette
    • Colors:
    Details:
    • Beautiful lace bralette with trendy T-back design
    • Double-layer darted wire-free cups mirror your natural shape
    • Non-adjustable stretch straps
    • No closure; goes on over head
    • Soft, stretch lace
    ×
  • Hanky Panky Chiffon Ruffle Bralette
    • Hanky Panky
    • Chiffon Ruffle Bralette
    • Colors:
    Details:
    • This romantic and whimsical bralette is pure femininity
    • Get subtle, natural lift with darted non-stretch wire-free cups
    • Customize your fit with adjustable stretch shimmer straps
    • Simply goes over your head; no closure
    • Sheer chiffon with ruffled hem and lace trim
    ×
  • Skarlett Blue Scandal T-Shirt Bra
    • Skarlett Blue
    • Scandal T-Shirt Bra
    • Colors:
    Details:
    • Uniquely designed every day T-shirt bra
    • Beautiful lace overlay on foam-lined underwire cups
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Soft stretch microfiber and lace
    ×
  • Wacoal Take The Plunge Bra
    • Wacoal
    • Take The Plunge Bra
    • Colors:
    Details:
    • Enhance your natural shape in this underwire plunge bra
    • Supportive 2-part seamed cups are mesh-lined
    • Customize the fit with fully adjustable, stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows may increase with size
    ×
  • DKNY Seamless Ribbed Bralette
    • DKNY
    • Seamless Ribbed Bralette
    • Colors:
    Details:
    • Ultra chic and simple, everyday wire-free ribbed bralette
    • Enjoy gentle support with removable foam-lined cups
    • Sexy, plunge center gore with bold logo underband
    • Customize your fit with fully adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Wacoal Nursing T-Shirt Bra
    • Wacoal
    • Nursing T-Shirt Bra
    • Colors:
    Details:
    • Comfort meets chic in this underwire maternity T-shirt bra
    • Easy-to-reach one-handed nursing clips
    • Prevent show-through with seamless foam-lined cups
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • BRABAR HUG T-Back Lace Bralette
    • BRABAR
    • HUG T-Back Lace Bralette
    • Colors:
    Details:
    • The perfect go-to bralette for lounging or going out
    • Surplice front design offers full coverage
    • Mirror your natural shape in double-layer, wire-free cups
    • Ultra-comfy, non-adjustable stretch T-back straps
    • No closure; goes on over head
    ×
  • OnGossamer Printed Bump It Up Bra
    • OnGossamer
    • Printed Bump It Up Bra
    • Colors:
    Details:
    • Increase your cleavage in this plunging, underwire T-shirt bra
    • Built-in graduated push-up pads for natural enhancement
    • Twist center knot to add a full cup size!
    • Virtually invisible under clothing with seamless cups
    • Customize the fit with fully adjustable stretch straps
    ×
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