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40G NEW ARRIVALS

37 Results
40G NEW ARRIVALS (37 Results)

  • Viewing All 37 items
  • Curvy Couture Tulip Lace Push-Up Bra
    • Curvy Couture
    • Tulip Lace Push-Up Bra
    • 42 reviews
    • Colors:
    Details:
    • Feminine balconette bra with graduated push-up pads
    • Built-in soft pads and underwire give you a natural lift
    • Tulip-shaped satin cups with sexy lace and side boning
    • Eliminate back bulge with wide, smoothing back wings
    • Back adjustable straps stay-put for premium comfort
    • Featured Review:
    • on September 17, 2017
    • Sexy and Supportive Bra for BBB
    • This bra is not only flattering and supportive, but actually sexy. That's not easy to find when you get up to a 40DD. I'm absolutely thrilled to own this bra in black and nude.
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  • Wacoal Maximum Control Sports Bra
    • Wacoal
    • Maximum Control Sports Bra
    • 238 reviews
    • Colors:
    • +2 more
    Details:
    • Workout with ease in this underwire sports bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups for support; compression for holding
    • Superior support and comfort due to underwire on outside
    • Exterior wire prevents contact with skin to eliminate chafing
    • Featured Review:
    • on September 19, 2017
    • Underwired, great support
    • Have worn several times and love it. This is my second bra, same type. Lots of support
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  • Wacoal Retro Chic Bra
    • Wacoal
    • Retro Chic Bra
    • 214 reviews
    • Colors:
    • +3 more
    Details:
    • Beautiful, vintage inspired lace underwire bra
    • Superior lift and shape due to seamed, double-layer cups
    • Minimize bulge with smoothing wings and back
    • End strap slipping with adjustable, leotard back straps
    • Additional support from sewn-on elastic underband
    • Featured Review:
    • on September 12, 2017
    • Comfort at its Best
    • I know this bra as I have It for a long time. Most comfortable of my bras. This one is my second one, same style. You don't even know your wearing a bra.
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  • Chantelle C Magnifique Minimizer Bra
    • Chantelle
    • C Magnifique Minimizer Bra
    • 147 reviews
    • Colors:
    • +2 more
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Maintain natural shape in molded double-layer cups
    • Seamless, lined underwire cups are free of padding
    • Flattering lift and support thanks to built-in inner slings
    • Minimize bulge with wide smoothing sides and back
    • Featured Review:
    • on September 7, 2017
    • Chantelle C Magnifique Minimizer Bea
    • I have had so much trouble finding a comfortable bra that actually fits, but this one is wonderful.
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  • Wacoal Visual Effects Minimizer Bra
    • Wacoal
    • Visual Effects Minimizer Bra
    • 55 reviews
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Great style if breasts are different sizes
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    • Featured Review:
    • on September 19, 2017
    • Loved it.
    • True to size bought a 36D and it fit perfectly. Very comfortable.
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  • Anita Maximum Control Wire-Free Sports Bra
    • Anita
    • Maximum Control Wire-Free Sports Bra
    • 221 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Zumba
    • Encapsulated cups for support; compression for holding
    • Stay dry with moisture-wicking microfiber terry-lined cups
    • Natural shape maintained by seamed double-layer cups
    • Featured Review:
    • on August 29, 2017
    • Best Sports Bra Ever
    • I purchased three of this bra style and could not be happier. This bra provides outstanding support without underwire and motion is completely under control. When you wear this bra, those "girls" aren't going anywhere! The bra may be expensive, but it is very durable and well-constructed. The shoulder straps are lightly padded for extra comfort.
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  • Panache Andorra Bra
    • Panache
    • Andorra Bra
    • 84 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on September 8, 2017
    • Beautiful and supportive!
    • I'm giving this bra 4 stars instead of 5 because the gore and the lace come up a bit high for my tastes. It's a great bra for most tops and dresses but with some v-cuts and wider necks you may see the gore or the lace peek out. Otherwise great bra! Very supportive and comfortable.
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  • Paramour Amber Lace Bra
    • Paramour
    • Amber Lace Bra
    • 15 reviews
    • Colors:
    Details:
    • Elegant and sexy lace underwire bra
    • Beautiful contrasting eyelash lace over delicate tulle lining
    • Customize the fit with fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Columns and rows may increase with size
    • Featured Review:
    • on August 20, 2017
    • But snug but great.
    • Band size is a bit snug and it's not very elastic and giving. But it's beautiful. Just a tad uncomfortable to wear for a long time at the moment. Hopefully it'll stretch out a tad with a little more wear.
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  • Empreinte Apolline Bra
    • Empreinte
    • Apolline Bra
    • 5 reviews
    • Colors:
    Details:
    • Get a superior shape in this seamed underwire bra
    • Lift and round your breasts in 3-part non-stretch cups
    • Magnificent embroidery had been applied by hand
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on June 1, 2017
    • Absolutely amazing
    • I bought this bra recently because I had success with Empreinte previously, and the lovely purple color was on sale. It's now my favorite, favorite bra. Super comfortable and supportive without any pinching. It's beautiful and yet manages to be ok under clothing for the most part.
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  • Paramour Madison Unlined Bra
    • Paramour
    • Madison Unlined Bra
    • 20 reviews
    • Colors:
    Details:
    • Supportive, unlined molded double-layer cup underwire bra
    • End strap slipping with the adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Semi-sheer stretch floral lace
    • Featured Review:
    • on September 16, 2017
    • Beautiful bra
    • I thought this bra was so pretty so bought all 3 colours! It's a great fit - the band is a little tight, but I know that will loosen over time. Also the lace is a little scratchy, but again that will soften with washing. I found the bra very comfortable to wear and very supportive - I forget that I'm wearing it which is how it should be. I'll admit that I was a little disappointed with the colour of the Bare Crossdye but it's a good 'utility bra'! On the other hand the Black Crossdye and the Amaro Blue look beautiful.
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  • Pour Moi Amour Lace Bra
    • Pour Moi
    • Amour Lace Bra
    • 20 reviews
    • Colors:
    • +3 more
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Vibrant contrast double-lined underwire cups
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 3, 2017
    • Cute and comfortable
    • I love this bra. After reading some of the reviews I went up a cup size when I ordered and the bra ended up being way too big as a result. Its really cute though so I'm returning it for my normal cup size, but I'm glad I tried this bra!
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  • Elomi Morgan Side Support Bra
    • Elomi
    • Morgan Side Support Bra
    • 22 reviews
    • Colors:
    Details:
    • Lift and shape your breasts in this full cup bra
    • Mirror your shape in seamed 4-part unlined underwire cups
    • Additional side support thanks to powernet mesh wings
    • Customize the fit with adjustable, close-set stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on August 20, 2017
    • Elomi is the only bra that fits me
    • I purchased this bra as I've had good luck with Elomi bras. This one I don't like as well as the others. I purchased this in a 40F, as I've lost some weight. The band size is the same, the cups are different. However, I found this one to be a tighter fit in the band and I think it is because the fabric isn't stretchy. I will keep it and wear it, but I prefer the Caitlyn model.
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  • Fantasie Leona Balcony Bra
    • Fantasie
    • Leona Balcony Bra
    • Color:
    Details:
    • Get great shape in this unlined, underwire balcony bra
    • Supportive, 3-part cups for natural looking lift and shape
    • Fully adjustable, close-set, stretch straps won't slip
    • Firm stay-put strap support due to unique scallop edge
    • Smooth, 3 column, 2 row hook and eye back closure
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  • Natori Yogi Convertible Mid-Impact Sports Bra
    • Natori
    • Yogi Convertible Mid-Impact Sports Bra
    • 33 reviews
    • Colors:
    • +2 more
    Details:
    • Enjoy your workout in this supportive sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Ultra lightweight stretch foam cups move with you
    • Featured Review:
    • on September 10, 2017
    • Life changer
    • I have breast implants for 20 years. I had never been professionally fitted for a bra. My breasts did not stay in the cups of the 34DD. I thought the implants made it impossible for me to have a proper fitting bra. I finally decided to seek help and be actually measured and fitted. It took three stores before I found a real professional that suggested 32G and helped me try them on and there were so many choices. I love my Natori sports bra so much I bought another on the Bare Necessities Web site in a different color. My bosom has never looked or felt better.
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  • Prima Donna Ray Of Light Sheer Balconette Bra
    • Prima Donna
    • Ray Of Light Sheer Balconette Bra
    • Color:
    Details:
    • Gorgeous embroidered lace underwire balcony bra
    • Incredible lift with smooth darted seams on tulle-lined cups
    • Stunning embroidered lace provides and ultra-feminine touch
    • Customize the fit with fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
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  • Elomi Jenna Plunge Bra
    • Elomi
    • Jenna Plunge Bra
    • Color:
    Details:
    • Achieve incredible shape and support in this full cup bra
    • Alluring plunging neckline is ideal for lower cut tops
    • Structured 4-part cup design for incredible side support
    • Lace trim with elastic lining on edge offers a custom fit feel
    • Brushed soft microfiber underband lays smoothly on skin
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  • Chantelle C Ideal Plunge T-Shirt Bra
    • Chantelle
    • C Ideal Plunge T-Shirt Bra
    • 41 reviews
    • Colors:
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • Super lightweight memory foam cups are breathable
    • Minimize bulge with smoothing wings and back
    • End strap slipping with very close-set straps
    • 4 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 7, 2017
    • Nice Bra
    • Chantelle bras are my absolutely favorite. About all I wear. This is a nice addition to my wardrobe and works really well with lightweight shirts. No underarm spillage or back fat. Love that the straps are inset toward the back for my sleeveless tops. Ver well made and designed. Makes me look smaller as well so clothes lay nicely.
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  • Natori Chic Comfort T-Shirt Bra
    • Natori
    • Chic Comfort T-Shirt Bra
    • 21 reviews
    • Colors:
    Details:
    • Sleek, simple and supportive underwire T-shirt bra
    • Flexible cups are foam-lined to help shape bust
    • Fuller coverage and higher side wings for smoothing
    • Center front of bra dips to accommodate lower cut tops
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 29, 2017
    • Best Ever!
    • I have been wearing/buying this bra for over a year. It is the best fit and support I have ever experienced and I love all the colors!
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  • Sculptresse Gina Full Cup Bra
    • Sculptresse
    • Gina Full Cup Bra
    • Color:
    Details:
    • Achieve incredible shape and support in this full cup bra
    • Natural shape maintained in molded underwire cups
    • Structured 4-part cup design for incredible side support
    • Customize the fit with back adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
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  • Goddess Heather Banded Bra
    • Goddess
    • Heather Banded Bra
    • 3 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this unlined underwire bra
    • Superior shape in seamed, 4-part side support cups
    • Gently cushion the shoulders with comfort straps
    • End strap slipping with back adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 25, 2017
    • Great fit
    • Being hard to fit, I was pleasantly surprised. The comfort is amazing and I plan on ordering a couple more.
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  • Bravado Designs Body Silk Wire-Free Nursing Bra
    • Bravado Designs
    • Body Silk Wire-Free Nursing Bra
    • 35 reviews
    • Colors:
    • +2 more
    Details:
    • Total comfort this seamless, wire-free nursing bra
    • Shaping provided by lightweight removable foam inserts
    • Custom fit thanks to ribbed, stretch underband
    • Easy-to-reach and open nursing snap down clips
    • Conversion clips included for when you are done nursing
    • Featured Review:
    • on July 22, 2017
    • Most comfortable bra ever
    • I'm in love with this bra. I wear it all the time- it's stretchy, comfortable, easy to wash... need I say more? I'm ready to buy 10 more of them!
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  • Wacoal Perfect Primer Bra
    • Wacoal
    • Perfect Primer Bra
    • Colors:
    Details:
    • Ultimate comfort in this super soft underwire bra
    • Natural shape maintained in molded double-layer cups
    • Flattering lift and support from hidden built-in inner slings
    • End strap slipping with fully adjustable close-set straps
    • 3 column, 2 row hook and eye back closure
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  • Curvy Couture Tulip Lace Convertible Push-Up Cage Bra
    • Curvy Couture
    • Tulip Lace Convertible Push-Up Cage Bra
    • Colors:
    Details:
    • Feel sexy and confident in this cage-inspired bra
    • Built-in soft pads and underwire give you a natural lift
    • Supportive side boning and power net mesh wings
    • Eliminate back bulge with wide, smoothing back wings
    • Customize the fit with fully adjustable stretch straps
    ×
  • Pour Moi Energy High Impact Wire-Free Sports Bra
    • Pour Moi
    • Energy High Impact Wire-Free Sports Bra
    • Color:
    Details:
    • Work out in this high intensity wire-free sports bra
    • Built for high-impact activities such as Running
    • Encapsulated cups support each breast individually
    • Seamed double-layer cups offer light support
    • Comfort straps gently cushion the shoulders
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  • Charnos Zara Balcony Bra
    • Charnos
    • Zara Balcony Bra
    • Color:
    Details:
    • Stunning and elegant semi-sheer underwire balcony bra
    • Structured 4-part cup design for incredible side support
    • Mirror your natural shape in mesh-lined cups
    • Customize the fit with fully adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
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  • Fantasie Erica Side Support Bra
    • Fantasie
    • Erica Side Support Bra
    • Color:
    Details:
    • Achieve great lift in this beautiful 4-part cup bra
    • Mirror your natural shape in unlined underwire cups
    • Supportive reinforced side panels help anchor to body
    • Gorgeous floral print and floral embroidered mesh
    • Customize the fit with fully adjustable stretch straps
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  • Bravado Designs Belle Nursing Bra
    • Bravado Designs
    • Belle Nursing Bra
    • Colors:
    Details:
    • Petal-soft, convertible underwire nursing bra
    • Perfect fit thanks to stretch foam-lined, seamless cups
    • Convenient one-handed nursing clips
    • Customize your fit with fully adjustable stretch straps
    • Straps partially convert to criss-cross position
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  • Sculptresse Roxie Convertible Plunge Bra
    • Sculptresse
    • Roxie Convertible Plunge Bra
    • Color:
    Details:
    • Achieve incredible shape and support in this full cup bra
    • Natural shape maintained in molded underwire cups
    • Structured 4-part cup design for incredible side support
    • Comfort front straps with back adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    ×
  • Creme Bralee Celina Lace Bra
    • Creme Bralee
    • Celina Lace Bra
    • Colors:
    Details:
    • Look and feel your best in this pretty lace contour bra
    • Supportive foam-lined cups promote a flawless profile
    • Customize the fit with back adjustable, stretch straps
    • Eliminate sliding straps with scalloped trim along straps
    • Plush, 3 column, 3 row hook and eye back closure
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  • Le Mystère Infinite Convertible T-Shirt Bra
    • Le Mystère
    • Infinite Convertible T-Shirt Bra
    • Colors:
    Details:
    • Get a perfectly sculpted shape in this underwire T-shirt bra
    • Prevent show-through thanks to seamless, contour cups
    • Sexy plunge front is perfect for low-cut tops
    • Look smooth under clothing with back smoothing wings
    • Adjustable stretch back straps convert to criss-cross
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  • Sculptresse Chi Chi Full Cup Bra
    • Sculptresse
    • Chi Chi Full Cup Bra
    • 11 reviews
    • Colors:
    Details:
    • Get superior support in this seamed 4-part cup bra
    • Natural shape maintained in molded underwire cups
    • Customize the fit with back adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on April 20, 2017
    • Bring your girls front and center
    • Having large, full breasts (44 GG), I can't say enough about this bra. I love, love, love this bra. It's the only bra that I've found that slims my silhouette by bringing my breasts where they belong...the front of my chest! Most fitted bras allow my breasts to "sit" on my chest, with overflow on the sides. This bra has a 4-part construction, that not only places my breasts in the front, it also lifts and separates, so there is no "uni-boob".
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  • Creme Bralee Colette Embroidered Bra
    • Creme Bralee
    • Colette Embroidered Bra
    • Colors:
    Details:
    • Look and feel your best in this pretty two-tone lace bra
    • Mirror your natural shape in mesh-lined underwire cups
    • Excellent side support thanks to built-in boning
    • Customize the fit with back adjustable, stretch straps
    • Eliminate slipping thanks to scalloped trim along straps
    ×
  • Fantasie Marianna Plunge Bra
    • Fantasie
    • Marianna Plunge Bra
    • 5 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this lovely supportive bra
    • Seamed 3-part unlined undewire cups with cross-dyed lace
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Customize the fit with adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
    • Featured Review:
    • on June 28, 2017
    • Great Support
    • Have only had for two days, but loving this bra thus far. Excellent support and comfortable. No straps digging into my shoulders. Is an excellent fit for me in a 34G.
    ×
  • Paramour Carol Nursing Bra
    • Paramour
    • Carol Nursing Bra
    • Colors:
    Details:
    • Designed with extra comfort in mind for pregnant women
    • Breathable, lightweight spacer lined underwire cups
    • Excellent side support thanks to built-in boning
    • Easy-to-reach and open nursing snap down clips
    • Back adjustable comfort stretch straps
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  • Paramour Lorraine Front-Close Nursing Bra
    • Paramour
    • Lorraine Front-Close Nursing Bra
    • Colors:
    Details:
    • Comfortable, front-close underwire t-shirt bra
    • Breathable, lightweight spacer lined cups
    • Excellent side support thanks to built-in boning
    • Easy-to-reach and open nursing snap down clips
    • Front adjustable, limited stretch straps
    ×
  • Goddess Kayla Wire-Free Bra
    • Goddess
    • Kayla Wire-Free Bra
    • 4 reviews
    • Color:
    Details:
    • Seamed, 3-part unlined molded cup wire-free bra
    • Non-stretch 100% satin polyester cups for great support
    • Side boning and power mesh wings for added support
    • Fully adjustable, close-set, stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on October 16, 2012
    • Rawr!!!
    • This is the first, shall we say, "decorative" bra I've purchased in a long while. With a 42DDD/E bust, I felt like I had to wear sports bras all the time to get any decent support. I decided to give this one a try because I liked my Goddess sports bra so much (in fact, it was my every day bra). This bra is fantastic! It shapes nicely, looks good under a tshirt, and it really is refreshing to have something that doesn't like orthopedic underneath for once. My only small complaint about it is that it is a little itchy at times, but it seems to be less and less of a problem as I wash it.
    ×
  • Creme Bralee Abigail Swirl Emroidered Bra
    • Creme Bralee
    • Abigail Swirl Emroidered Bra
    • Color:
    Details:
    • Look and feel your best in this two-tone embroidered bra
    • Mirror your natural shape in mesh-lined underwire cups
    • Excellent side support thanks to built-in boning
    • Customize the fit with back adjustable, stretch straps
    • Eliminate slipping thanks to scalloped trim along straps
    ×
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