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40G NEW ARRIVALS

32 Results
40G NEW ARRIVALS (32 Results)
Viewing All 32 items
  • Curvy Couture
  • Tulip Lace Push-Up Bra
  • 80 reviews
  • Colors:
Details:
  • Feminine balconette bra with graduated push-up pads
  • Built-in soft pads and underwire give you a natural lift
  • Tulip-shaped satin cups with sexy lace and side boning
  • Eliminate back bulge with wide, smoothing back wings
  • Back adjustable straps stay-put for premium comfort
  • Featured Review:
  • on September 4, 2018
  • Love it!!!
  • Love it!!!
  • Goddess
  • Keira Banded Satin Bra
  • 233 reviews
  • Colors:
  • +6 more
Details:
  • Feel confident in this supportive, full coverage underwire bra
  • Achieve unparalleled lift and shape with non-stretch, 5-part cups
  • Slightly higher center gore separates breasts for a natural look
  • Cease falling straps thanks to fully adjustable, close-set straps
  • Shimmering satin finish with mesh detailing at top of cups
  • Featured Review:
  • on September 6, 2018
  • Great fit
  • Great fit
  • Wacoal
  • High Impact Sports Bra
  • 308 reviews
  • Colors:
  • +4 more
Details:
  • Work out with ease in this underwire sports bra
  • Built for high-impact activities such as Kickboxing
  • Encapsulated cups for support; compression for holding
  • Natural shape achieved with molded double-layer cups
  • 8 row, single hook strap adjustments; may vary by size
  • Featured Review:
  • on August 29, 2018
  • Great support
  • This fits well and gives good support.
  • Wacoal
  • Awareness Seamless Bra
  • 182 reviews
  • Colors:
  • +3 more
Details:
  • Get exceptional coverage in this stunning, underwire bra
  • Natural shape is achieved with molded cups and inner slings
  • Alleviate shoulder pain and stress with the wide, comfort straps
  • 42-44 DD-H cups have rigid straps
  • Smooth, stretch microfiber with delicate calla lily motif
  • Featured Review:
  • on August 30, 2018
  • Great
  • Great
  • Wacoal
  • Retro Chic Bra
  • 230 reviews
  • Colors:
  • +3 more
Details:
  • Beautiful, vintage inspired lace underwire bra
  • Superior lift and shape due to seamed, double-layer cups
  • Minimize bulge with smoothing wings and back
  • End strap slipping with adjustable, leotard back straps
  • Additional support from sewn-on elastic underband
  • Featured Review:
  • on August 31, 2018
  • So fabulous
  • So fabulous
  • Chantelle
  • C Magnifique Minimizer Bra
  • 199 reviews
  • Colors:
  • +4 more
Details:
  • Minimize your bustline up to one inch with this minimizer bra
  • Flattering lift and support thanks to built-in inner slings
  • Mirror your natural shape with unlined, underwire cups
  • Minimize bulge with wide smoothing sides and back wings
  • End strap slipping with fully adjustable, close-set straps
  • Featured Review:
  • on August 31, 2018
  • Chantelle love
  • I bought this bra because there was a sale on but wasn't completely sold on it because at my size (a full 34G on a size 6 frame), I have trouble finding bras that keep the girls contained while giving a natural/flattering shape. This bra delivered! I love the color (teal) and fit. My only beef is that there are four clasps instead of three but I'll suck it up! Just bought a second one in the grey animal print and would love to get the indigo blue if there's ever a sale on it.
  • Prima Donna
  • Madison Full Cup Bra
  • 155 reviews
  • Colors:
Details:
  • Get an amazing fit and feel in this gingham pattern bra
  • Luxe, stretch Leavers lace at top of cup for a custom fit feel
  • Supportive, full coverage 3-part unlined underwire cups
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on August 27, 2018
  • Beautiful but not for tall women
  • Well made beautiful bra, true to size. Unfortunately, straps not long enough and dig into my shoulders ( I am 5’11”). Tried another prima donna and had same issue with tight straps.
  • Chantelle
  • Rive Gauche Bra
  • 143 reviews
  • Colors:
Details:
  • Lightweight comfort in this beautiful lace underwire bra
  • Mirror your natural shape in seamed, unlined cups
  • Customize your fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Semi-sheer stretch lace
  • Featured Review:
  • on August 23, 2018
  • Love this bra...want more colors
  • Love this bra...want more colors in my size
  • Chantelle
  • C Magnifique Minimizer T-Shirt Bra
  • 56 reviews
  • Colors:
Details:
  • Minimize bustline by one inch in this minimizer T-shirt bra
  • Breathable spacer fabric gives opacity like foam minus the weight
  • Great shape thanks to fuller coverage and supportive underwire
  • Eliminate back bulge with wide, smoothing back wings
  • End strap slipping with fully adjustable, close-set straps
  • Featured Review:
  • on September 2, 2018
  • Favorite ever, seriously
  • Love it so much I just ordered it in another color. Its incredibly comfortable with full coverage, great lift and actually minimizes quite a bit. As a woman of color I have a hard time finding a truely nude bra and the hazelnut shade is actually invisible under white tops.
  • Anita
  • High Impact Wire-Free Sports Bra
  • 223 reviews
  • Colors:
  • +6 more
Details:
  • Work out in this supportive wire-free sports bra
  • Built for high-impact activities such as Zumba
  • Encapsulated cups for support; compression for holding
  • Stay dry with moisture-wicking microfiber terry-lined cups
  • Natural shape maintained by seamed double-layer cups
  • Featured Review:
  • on August 29, 2018
  • Good sports bra for women
  • Good sports bra for women with small band and large cup. Comfortable and supporting without feeling like you are wearing body armor!
  • Curvy Couture
  • Tulip Lace Convertible Push-Up Cage Bra
  • 8 reviews
  • Colors:
Details:
  • Feel sexy and confident in this cage-inspired bra
  • Built-in soft pads and underwire give you a natural lift
  • Supportive side boning and power net mesh wings
  • Eliminate back bulge with wide, smoothing back wings
  • Customize the fit with fully adjustable stretch straps
  • Featured Review:
  • on June 14, 2018
  • Great support and style. I
  • Great support and style. I love this bra!!
  • Wacoal
  • Awareness T-Shirt Bra
  • Colors:
Details:
  • Get exceptional coverage & support in this stunning T-shirt bra
  • Breathable, lightweight spacer foam-lined underwire cups
  • Comfort front straps and adjustable stretch back straps
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Stretch microfiber with two-ply mesh band for added support
  • Wacoal
  • Basic Benefits T-Shirt Bra
  • 7 reviews
  • Colors:
Details:
  • Achieve great support in this underwire T-shirt bra
  • Beautiful lace detailing adds a feminine touch
  • Prevent show-through with seamless spacer-lined cups
  • Light, spacer fabric gives opacity like foam minus the weight
  • Exceptional shaping support from inner slings
  • Featured Review:
  • on August 23, 2018
  • Love it!
  • Fits beautifully and is v comfortable all day long! Feel like a goddess wearing it! Have ordered more in several colors.
  • Wacoal
  • Top Tier Lace Bra
  • 2 reviews
  • Colors:
Details:
  • Get great shape and lift in this supportive underwire bra
  • 3-part lace cups with side support panels minimize bulge
  • Elastic lining on cup edges allows bra to lay flat under clothing
  • End strap slipping with adjustable, leotard back straps
  • Semi-sheer stretch lace and rayon with mesh-lined back wings
  • Featured Review:
  • on May 31, 2018
  • I really like this bra!
  • I really like this bra! It’s very comfortable,
  • Wacoal
  • Awareness Wire-Free T-Shirt Bra
  • Colors:
Details:
  • Get exceptional coverage & support in this stunning T-shirt bra
  • Breathable, lightweight spacer foam-lined wire-free cups
  • Comfort front straps and adjustable stretch back straps
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Stretch microfiber with two-ply mesh band for added support
  • Empreinte
  • Tosca Full Cup Bra
  • Color:
Details:
  • Mirror your natural shape in gorgeous unlined full cups
  • 3-part underwire cups encase bust for a phenomenal fit
  • Reinforced side boning promotes structured support
  • End strap slipping with close-set, adjustable stretch straps
  • Soft, 3 column, 2 row hook & eye closure; may increase with size
  • Empreinte
  • Tosca Sheer Bra
  • Color:
Details:
  • Mirror your natural shape in gorgeous unlined full cups
  • 3-part sheer underwire cups encase bust for a phenomenal fit
  • Reinforced side boning and inner cup slings offer added support
  • End strap slipping with close-set, adjustable stretch straps
  • Soft, 3 column, 2 row hook & eye closure; may increase with size
  • Chantelle
  • Révèle Moi Bra
  • 26 reviews
  • Colors:
Details:
  • Supportive, full coverage 4-part cup underwire bra
  • Excellent lift and shape thanks to seamed, unlined cups
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Semi-sheer lace and tulle
  • Featured Review:
  • on September 2, 2018
  • Great Lift
  • I really like the shape this bra gives my 32H. I never thought i could wear an alluring bra anymore. I have one complaint; they never had them in red.
  • Fantasie
  • Rebecca Lace T-Shirt Bra
  • 20 reviews
  • Colors:
Details:
  • Get a smooth silhouette with this breathable T-shirt bra
  • Prevent show-through with seamless spacer underwire cups
  • Spacer fabric gives opacity like foam minus the weight
  • End strap slipping with adjustable, leotard back straps
  • Smooth, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on July 27, 2018
  • Best-fitting T-Shirt Bra
  • I have this bra and the non-lace version (FantasieFL2024) in four colors now. Love it. Super comfortable all day, fantastic fit, great support, and the perfect amount of coverage for under my thinnest shirts. It's UK sized, so be sure to convert your size if you need to.
  • Chantelle
  • C Magnifique Sexy Minimizer Bra
  • 6 reviews
  • Colors:
Details:
  • Beautiful seamless minimizer with the illusion of sexy sheerness
  • Minimize your bustline up to one inch
  • Mirror your natural shape in double-layer underwire cups
  • Flattering lift and support thanks to built-in inner slings
  • Minimize bulge with wide smoothing sides and back wings
  • Featured Review:
  • on September 4, 2018
  • Most comfortable bra!!! 38H
  • Straps sent dig in my shoulders, great support and coverage for full breast and does not look like a granny bra!! Definitely buying more.
  • Simone Perele
  • Andora Minimizer Bra
  • 18 reviews
  • Colors:
Details:
  • Minimize bust size up to 1 inch in this minimizer bra
  • Maintain a natural look with seamless, unlined underwire cups
  • Beautiful embroidery accents on the straps and sides
  • End strap slipping with back adjustable, close-set straps
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Featured Review:
  • on September 13, 2018
  • Bra
  • Great
  • Chantelle
  • Parisian Allure Lace Plunge Bra
  • Colors:
Details:
  • Pretty semi-sheer tulle and lace, side support underwire bra
  • Supportive, 4-part cups offer lift and create a rounded look
  • Flat seams allow for an almost invisible look under clothing
  • Customize your fit with adjustable, close-set stretch straps
  • Plush, 3 column, 2 row hook & eye closure; may increase with size
  • Le Mystère
  • The Modern Minimizer T-Shirt Bra
  • Colors:
Details:
  • Minimize bustline by one cup size in this minimizer T-shirt bra
  • Smooth, foam-lined underwire cups provide coverage and shape
  • Get the perfect fit with fully adjustable stretch straps
  • 3 columns, 2 row hook & eye back closure; may increase with size
  • Soft, stretch microfiber and mesh
  • Paramour
  • Mila Nursing Bra
  • Colors:
Details:
  • Designed with extra comfort in mind for pregnant women
  • Supportive wire-free 3-part cups with built-in inner slings
  • Easy-to-reach and open nursing snap down clips
  • Achieve the perfect fit with fully adjustable stretch straps
  • 3 column, 3 row hook & eye back closure; may increase with size
  • Dita Von Teese
  • Dahlia Full Cup Bra
  • Colors:
Details:
  • Exquisite underwire bra with gorgeous embroidered lace
  • Supportive mesh-lined 3-part cups for precision shape and lift
  • Velvet straps and center bow add a provocative feel
  • Structured power mesh back wings with supportive side boning
  • Get a perfect fit with fully adjustable stretch straps
  • Fantasie
  • Lianne Side Support Bra
  • Color:
Details:
  • Gorgeous floral print underwire bra is a must-have!
  • Supportive, unlined 4-part cups offer great lift and shape
  • Rigid side panel & power mesh wings reinforce all day support
  • Customizable fit with fully adjustable, close-set stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Pour Moi
  • Dusk Cage Bra
  • Color:
Details:
  • Show some skin in this sexy plunging cage bra
  • Supportive underwire foam-lined seamed cups offer great lift
  • Customize your fit with fully adjustable stretch straps
  • 3 column, 2 row hook and eye closure; may increase with size
  • Limited stretch, shimmer microfiber with powernet back wings
  • Ann Summers
  • Adalicia Balcony Bra
  • Color:
Details:
  • Feel and look sexy in this satin and lace push-up, longline bra
  • Supportive underwire cups with 3-part foam-lining for added shape
  • Achieve your desired lift thanks to removable foam inserts
  • Excellent side support with built-in boning on mesh wings
  • Customize your fit with fully adjustable straps
  • Contradiction
  • Hush Strappy Bra
  • Color:
Details:
  • Unique fishnet mesh and floral lace overlay underwire bra
  • Supportive, 3-part fishnet mesh cups with halter neckline
  • Seamed stretch lace cup overlay attached to traditional straps
  • Traditional stretch straps are fully adjustable
  • Halter straps are self-tie
  • Paramour
  • Stunning Balcony Bra
  • Colors:
Details:
  • Beautifully constructed balconette bra with mesh & lace overlay
  • Great shape and lift thanks to foam-lined, seamed cups
  • Underwire & unique V wire gore for added structure and shape
  • Back adjustable stretch straps for a custom fit
  • 3 column, 3 row hook & eye back closure; increases with size
  • Panache
  • Andorra Wire-Free Bra
  • 1 review
  • Color:
Details:
  • Beautifully constructed full coverage wire-free lace and mesh bra
  • Optimum side support and shape thanks to 3-part cups
  • Supportive, power mesh band anchors to the body
  • End strap slipping with fully adjustable, close-set straps
  • Semi-sheer stretch mesh and non-stretch lace
  • Featured Review:
  • on September 7, 2018
  • I DIDNT WANT TO BELIEVE IT
  • I am a super fan of Panache - love the fit and feel bc I am teardropped after nursing 2 babies. The bras just feel like a custom fit on me - honestly. I got this WF bra eventhough I hate wirefree bc they do absolutely nothing for me. This one though, WOW. I wore it to bed last night and in true Panache fashion that band was nice and tight on me and the lift, THE LIFT I got was unreal. I woke up this morning and thought - I could probably wear this to work and no one would even know.... truly shocked at how well this fit and the shape is gave me. TRY IT!!
  • Elomi
  • Jodi Plunge Bra
  • 8 reviews
  • Color:
Details:
  • Achieve incredible shape and support in this full cup bra
  • Alluring plunging neckline is ideal for lower cut tops
  • Incredible side support thanks to seamed 4-part cups
  • Lace trim with elastic lining on cup edge offer a custom fit feel
  • Brushed soft microfiber underband lays smoothly on skin
  • Featured Review:
  • on January 18, 2018
  • my new favorite bra
  • This fits really well - no poking or pinching, bulging or gaping! It's also quite cute and doesn't look to conservative and 'old'. It has a nice low cut but still covers.
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