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40FF NEW ARRIVALS

12 Results
40FF NEW ARRIVALS (12 Results)

  • Viewing All 12 items
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  • Wacoal Awareness Seamless Bra
    • Wacoal
    • Awareness Seamless Bra
    • 171 reviews
    • Colors:
    • +3 more
    Details:
    • This seamless underwire bra offers support and full coverage
    • Natural shape achieved with inner slings in molded cups
    • Shoulder pain relieved with wide comfort straps
    • 42-44 DD-H cups have rigid straps
    • Smooth, stretch jacquard calla lily microfiber
    • Featured Review:
    • on November 14, 2017
    • Great purchase
    • I bought it a month ago and find the bra to be comfortable with good support.
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  • Elomi Matilda Convertible Plunge Bra
    • Elomi
    • Matilda Convertible Plunge Bra
    • 32 reviews
    • Colors:
    Details:
    • Flaunt your curves in this elegant sheer plunge bra
    • Strategically designed 3-part underwire cups offer shape and lift
    • Get a custom fit feel with elasticized lining along plunge cups
    • Reinforced side panels provide forward shape and support
    • Flexible back sweep makes it easy to convert with J-hook
    • Featured Review:
    • on September 8, 2017
    • Nice bra but runs a little big!
    • I bought this bra because I finally figured out my new, correct bra size and it was one of my trial pieces. What I found was this seems to run large in the cup compared to the other 38HH bras I ordered from a different brand. I filled out the bottoms ok, but had WAY too much room in the top. Lots of wrinkling on the top and some wrinkling on the sides as well. Since I already found 3 other bras I loved, I'm returning this one for now and might try exploring Elomi in a cup size down to see if that helps with the fit issues. Band size was perfect, very comfortable and I loved the extra details. In spite of the loose and wrinkled fabric in the top of the cup I still felt like the bra was otherwise decently supportive.
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  • Elomi Amelia T-Shirt Bra
    • Elomi
    • Amelia T-Shirt Bra
    • 80 reviews
    • Colors:
    Details:
    • Experience lightweight breathable spacer foam cups
    • Smooth sculpted look with seamless full coverage
    • Prevent side spillage with side support cups
    • Adjustable, close-set, stretch straps won't slip
    • Stretch microfiber with subtle contrast lace trim
    • Featured Review:
    • on October 6, 2017
    • My absolute favorite bra!
    • I've had this bra for months, and it quickly became my favorite! It's comfortable, has a smidgen of padding that keeps all my shirts looking smooth, and can be worn easily all day long.
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  • Chantelle Rive Gauche Bra
    • Chantelle
    • Rive Gauche Bra
    • 134 reviews
    • Colors:
    • +2 more
    Details:
    • Lightweight comfort as the lace lays flat under clothing
    • Rounded, natural silhouette due to angled cup seams
    • Customize the fit with fully adjustable stretch straps
    • Semi-sheer stretch lace lays flat under clothing
    • Feminine look and feel in semi-sheer stretch lace
    • Featured Review:
    • on October 19, 2017
    • Pretty
    • Pretty and great support. I've been wearing them for 10 years.
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  • Prima Donna Divine Lace Bra
    • Prima Donna
    • Divine Lace Bra
    • 10 reviews
    • Colors:
    Details:
    • Feel absolutely gorgeous in this seamless lace bra
    • Natural shape is maintained thanks to unlined, molded cups
    • Supportive, rigid cups keep breasts lifted all day long
    • Soft, padded underwire is nickel-free for optimum comfort
    • Back adjustable, close-set stretch straps
    • Featured Review:
    • on April 2, 2017
    • Pretty but simple
    • Most perfect daily bra - round firm shape - no movement
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  • Paramour Memory Foam Convertible T-Shirt Bra
    • Paramour
    • Memory Foam Convertible T-Shirt Bra
    • 30 reviews
    • Colors:
    Details:
    • Seamless underwire T-shirt bra with memory foam cups
    • Unique memory foam retains its shape wear after wear
    • Fully adjustable stretch straps
    • Conventional straps convert to criss-cross and halter
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 13, 2017
    • Finally found my favorite bra!!
    • After searching high and low, I finally found it! The best bra in the world! It’s hard to find a convertible bra in a larger size (34h). This one is amazing and is super supportive. I like that it has a thicker band around (3 clasp, not 2) and that the straps are able to be adjusted all the way. Also, the cups are lined so there is no/minimal show thru. They do not have it available in 34h nude so I called and it seems like they may be discontinuing it. I bought two more in black to stock up. Definitely give this one a try!
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  • Elomi Bijou Flirt Cage Convertible T-Shirt Bra
    • Elomi
    • Bijou Flirt Cage Convertible T-Shirt Bra
    • Color:
    Details:
    • Look sensual in this strappy cage design underwire bra
    • Achieve a smooth silhouette with contour foam-lined cups
    • Elegant décolleté is meant to be seen for a unique look
    • Double stretch straps are back adjustable
    • Straps convert to racerback with J-hook feature
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  • Elomi Nicole Plunge Cage Bra
    • Elomi
    • Nicole Plunge Cage Bra
    • Color:
    Details:
    • Get unparalleled support in this unlined, underwire bra
    • Stay on trend with the chic cage design styling
    • Keep breasts lifted & centered with supportive seamed 4-part cups
    • End strap slipping with fully adjustable close-set stretch straps
    • 3 column, 2 row hook and eye back closure
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  • Glamorise Elite Performance Custom Control Wire-Free Sports Bra
    • Glamorise
    • Elite Performance Custom Control Wire-Free Sports Bra
    • Colors:
    Details:
    • Control the level of bounce in this wire-free sports bra
    • Compression fit holds the breast tissue down
    • Mirror your natural shape in double-layer cups
    • Magiclift® criss-cross soft cup inner bra supports
    • Back adjustable, close-set, stretch straps won't slip
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  • Goddess Kayla Banded Bra
    • Goddess
    • Kayla Banded Bra
    • 30 reviews
    • Colors:
    Details:
    • Achieve great lift in this 3-part unlined underwire bra
    • Non-stretch 100% satin polyester cups for great support
    • Customize the fit with adjustable close-set stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 7, 2017
    • Great support
    • This was my first Goddess bra, but it won’t be my last. I wear a 38 N so it’s super difficult to find a bra that can support me fully. This bra does! It has great side coverage and it’s seems don’t show through my tops. Also, the picture shows two clasps but mine came with 3. Definitely helped me feel more comfortable. I bought the Fiji Navy and it’s beautiful. I would definitely recommend this bra to busty girls like me!
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  • Paramour Ellie Tulle Bra
    • Paramour
    • Ellie Tulle Bra
    • Colors:
    Details:
    • Make this bra part of your Spring must-have lingerie collection
    • Whimsical floral print and embroidered underwire bra
    • Get amazing lift and shape with vertical seams and high apex cups
    • Straps stay in place thanks to the close-set strap design
    • Customize your fit with back adjustable stretch straps
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  • Elomi Anushka Plunge Bra
    • Elomi
    • Anushka Plunge Bra
    • 11 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this gorgeous 4-part cup plunge bra
    • Fantastic support and shape with the seamed underwire cups
    • Great for low-cut necklines thanks to plunging front
    • End strap slipping with fully adjustable, close-set straps
    • Scalloped edges on straps hold adjustments in place
    • Featured Review:
    • on May 8, 2017
    • Great fit
    • This has been one of the best bras I've ever had, I love the thickness of the straps, and the way it fits.
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