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40FF NEW ARRIVALS

18 Results
40FF NEW ARRIVALS (18 Results)
Viewing All 18 items
  • Curvy Couture
  • Tulip Lace Push-Up Bra
  • 80 reviews
  • Colors:
Details:
  • Feminine balconette bra with graduated push-up pads
  • Built-in soft pads and underwire give you a natural lift
  • Tulip-shaped satin cups with sexy lace and side boning
  • Eliminate back bulge with wide, smoothing back wings
  • Back adjustable straps stay-put for premium comfort
  • Featured Review:
  • on September 4, 2018
  • Love it!!!
  • Love it!!!
  • Goddess
  • Keira Banded Satin Bra
  • 233 reviews
  • Colors:
  • +6 more
Details:
  • Feel confident in this supportive, full coverage underwire bra
  • Achieve unparalleled lift and shape with non-stretch, 5-part cups
  • Slightly higher center gore separates breasts for a natural look
  • Cease falling straps thanks to fully adjustable, close-set straps
  • Shimmering satin finish with mesh detailing at top of cups
  • Featured Review:
  • on September 6, 2018
  • Great fit
  • Great fit
  • Wacoal
  • High Impact Sports Bra
  • 308 reviews
  • Colors:
  • +5 more
Details:
  • Work out with ease in this underwire sports bra
  • Built for high-impact activities such as Kickboxing
  • Encapsulated cups for support; compression for holding
  • Natural shape achieved with molded double-layer cups
  • 8 row, single hook strap adjustments; may vary by size
  • Featured Review:
  • on August 29, 2018
  • Great support
  • This fits well and gives good support.
  • Prima Donna
  • Madison Full Cup Bra
  • 155 reviews
  • Colors:
Details:
  • Get an amazing fit and feel in this gingham pattern bra
  • Luxe, stretch Leavers lace at top of cup for a custom fit feel
  • Supportive, full coverage 3-part unlined underwire cups
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on August 27, 2018
  • Beautiful but not for tall women
  • Well made beautiful bra, true to size. Unfortunately, straps not long enough and dig into my shoulders ( I am 5’11”). Tried another prima donna and had same issue with tight straps.
  • Wacoal
  • Awareness Seamless Bra
  • 182 reviews
  • Colors:
  • +3 more
Details:
  • Get exceptional coverage in this stunning, underwire bra
  • Natural shape is achieved with molded cups and inner slings
  • Alleviate shoulder pain and stress with the wide, comfort straps
  • 42-44 DD-H cups have rigid straps
  • Smooth, stretch microfiber with delicate calla lily motif
  • Featured Review:
  • on August 30, 2018
  • Great
  • Great
  • Wacoal
  • Retro Chic Bra
  • 230 reviews
  • Colors:
  • +3 more
Details:
  • Beautiful, vintage inspired lace underwire bra
  • Superior lift and shape due to seamed, double-layer cups
  • Minimize bulge with smoothing wings and back
  • End strap slipping with adjustable, leotard back straps
  • Additional support from sewn-on elastic underband
  • Featured Review:
  • on August 31, 2018
  • So fabulous
  • So fabulous
  • Elomi
  • Sachi Plunge Cage Bra
  • 14 reviews
  • Colors:
Details:
  • Get unparalleled support in this unlined, underwire bra
  • Stay on trend with the chic cage design styling
  • Keep breasts lifted & centered with seamed 4-part cups
  • Cotton-line side support panel for ultimate comfort
  • Customize the fit with fully adjustable stretch straps
  • Featured Review:
  • on August 5, 2018
  • Incredibly supportive
  • This bra gets 5 stars from a hard critic. I'm 5'7" 156-ish pounds, was fitted (shout out Nordstrom) for a 34FF. I always prefer 32 because all of my bras stretch out from gravitational pull and after a week the 34 feels tight. What makes this bra work is the cage. Bending over it actually catches your chest to keep things contained. The back has stretched slightly, but I have had this bra for 5+ months and still plan on wearing it, which is a strong thumbs up coming from me. When I order next I will go down a band size and up a cup. I hand wash it and bought it because I want to feel sexy, I'm 30. Turns out it is a great everyday bra and I'm very comfortable in it. I took the time to review this bra because I hope more come out like it. Something that works for us small-caged large-busted types _ peace
  • Elomi
  • Morgan Side Support Bra
  • 38 reviews
  • Colors:
Details:
  • Lift and shape your breasts in this full cup bra
  • Mirror your shape in seamed 4-part unlined underwire cups
  • Additional side support thanks to powernet mesh wings
  • Customize the fit with adjustable, close-set stretch straps
  • Firm stay-put strap support due to unique scallop edge
  • Featured Review:
  • on September 3, 2018
  • Excellent fit, side support and design
  • This is a beautiful bra. The fit is perfect and it has the side support that I need. I am going to order another one. I am very satisfied with my purchase.
  • Pour Moi
  • Amour Lace Bra
  • 45 reviews
  • Colors:
  • +3 more
Details:
  • Achieve dramatic uplift in this 3-part cup bra
  • Vibrant contrast double-lined underwire cups
  • Customize the fit with adjustable stretch straps
  • Scalloped edge on straps so adjusters stay in place
  • 3 column, 2 row hook and eye closure; may increase with size
  • Featured Review:
  • on August 24, 2018
  • Pretty
  • I really like this bra, except for the fact that my breasts eventually bulge over the top of the cup. I like everything else about this bra. I would recommend this bra if you don't have a lot of extra breast flesh like me. It is lacy, so the fabric pattern might show through your shirts. Cups seem to run true to size. Band was on the smaller side of my size, 32G.
  • Curvy Couture
  • Tulip Lace Convertible Push-Up Cage Bra
  • 8 reviews
  • Colors:
Details:
  • Feel sexy and confident in this cage-inspired bra
  • Built-in soft pads and underwire give you a natural lift
  • Supportive side boning and power net mesh wings
  • Eliminate back bulge with wide, smoothing back wings
  • Customize the fit with fully adjustable stretch straps
  • Featured Review:
  • on June 14, 2018
  • Great support and style. I
  • Great support and style. I love this bra!!
  • Panache
  • Tango Balconette Bra
  • 24 reviews
  • Colors:
  • +3 more
Details:
  • Achieve uplift and coverage in this unlined balcony bra
  • Shiny satin trim along top edge cup for added coverage
  • Excellent shape thanks to seamed, underwire cups
  • End strap slipping with adjustable, close-set straps
  • Semi-sheer microfiber mesh with leaf motif embroidery
  • Featured Review:
  • on July 28, 2018
  • pretty bra for larger breast
  • I love this bra. It fits well and offers nice support. Also it's pretty!! I is so hard to find a bra for larger breast that is supportive AND pretty.
  • Fantasie
  • Rebecca Lace T-Shirt Bra
  • 20 reviews
  • Colors:
Details:
  • Get a smooth silhouette with this breathable T-shirt bra
  • Prevent show-through with seamless spacer underwire cups
  • Spacer fabric gives opacity like foam minus the weight
  • End strap slipping with adjustable, leotard back straps
  • Smooth, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on July 27, 2018
  • Best-fitting T-Shirt Bra
  • I have this bra and the non-lace version (FantasieFL2024) in four colors now. Love it. Super comfortable all day, fantastic fit, great support, and the perfect amount of coverage for under my thinnest shirts. It's UK sized, so be sure to convert your size if you need to.
  • Chantelle
  • C Magnifique Sexy Minimizer Bra
  • 6 reviews
  • Colors:
Details:
  • Beautiful seamless minimizer with the illusion of sexy sheerness
  • Minimize your bustline up to one inch
  • Mirror your natural shape in double-layer underwire cups
  • Flattering lift and support thanks to built-in inner slings
  • Minimize bulge with wide smoothing sides and back wings
  • Featured Review:
  • on September 4, 2018
  • Most comfortable bra!!! 38H
  • Straps sent dig in my shoulders, great support and coverage for full breast and does not look like a granny bra!! Definitely buying more.
  • Curvy Couture
  • Tulip Convertible Push-Up T-Shirt Bra
  • 15 reviews
  • Colors:
Details:
  • All day comfort in this full cup contour underwire T-shirt bra
  • Modesty foam-lining with subtle graduated push-up pads
  • Reinforced side boning and paneling for anchored support
  • Fully adjustable stretch straps easily convert to criss-cross
  • 3 column, 3 row hook and eye back closure; may increase with size
  • Featured Review:
  • on August 15, 2018
  • Great bra once you snip the stictching on the side supports and remove the torture devices
  • I liked this bra for the first hour or so of wearing it, until I noticed that the side boning was really begining to hurt me. I took it to a seamstress to ask her about adding padding or what could be done. She suggested I just removed the plastic strips in there that serve no purpose other than to make a perfectly good bra, otherwise, cause a lot of unecessary pain. I decided to take the chance. She used her professional tools to slice upon the material at the narrow top of the bra boning and tossed the offending product into the waste bin. Since then, this is the most comfortable, hiding the cold evenings, complimentary to shape bra this H cup woman has found in thirty years of wearing a bra. I will be continuing to purchase these bras, but with the caveat that as soon as I get them in hand, the torture devices are snipped and tossed. The only other critique I have is that the band does stretch out quickly. I've worn it regularly (not every day though) for a little over a week and already had to move from the outer most hooks to the second row in. I believe it will stretch more slowly from here on out, but keep this in mind if considering this bra. The cup size is true to size in that I am a universal 5D/H and this bra maker lines up with that perfectly. On a side note, I tried this brand of bras a few years back, found the bra immediately uncomfortable because of the boning then and told them they needed to change their design. Clearly they don't have large cup women on their design team or they would have listened. I found a solution that works for me. I just wish they'd listen to real women in the world when they give useful feedback.
  • Sculptresse
  • Dionne Cage Bra
  • Colors:
Details:
  • Stylish, underwire cage bra with side support panels
  • Full coverage 4-part cups are seamed and unlined
  • Customize your fit with fully adjustable stretch straps
  • Rigid front straps are lined with a plush fabric for comfort
  • Side and back smoothing, double-layer microfiber wings
  • Panache
  • Andorra Wire-Free Bra
  • 1 review
  • Color:
Details:
  • Beautifully constructed full coverage wire-free lace and mesh bra
  • Optimum side support and shape thanks to 3-part cups
  • Supportive, power mesh band anchors to the body
  • End strap slipping with fully adjustable, close-set straps
  • Semi-sheer stretch mesh and non-stretch lace
  • Featured Review:
  • on September 7, 2018
  • I DIDNT WANT TO BELIEVE IT
  • I am a super fan of Panache - love the fit and feel bc I am teardropped after nursing 2 babies. The bras just feel like a custom fit on me - honestly. I got this WF bra eventhough I hate wirefree bc they do absolutely nothing for me. This one though, WOW. I wore it to bed last night and in true Panache fashion that band was nice and tight on me and the lift, THE LIFT I got was unreal. I woke up this morning and thought - I could probably wear this to work and no one would even know.... truly shocked at how well this fit and the shape is gave me. TRY IT!!
  • Paramour
  • Stunning Balcony Bra
  • Colors:
Details:
  • Beautifully constructed balconette bra with mesh & lace overlay
  • Great shape and lift thanks to foam-lined, seamed cups
  • Underwire & unique V wire gore for added structure and shape
  • Back adjustable stretch straps for a custom fit
  • 3 column, 3 row hook & eye back closure; increases with size
  • Elomi
  • Jodi Plunge Bra
  • 8 reviews
  • Color:
Details:
  • Achieve incredible shape and support in this full cup bra
  • Alluring plunging neckline is ideal for lower cut tops
  • Incredible side support thanks to seamed 4-part cups
  • Lace trim with elastic lining on cup edge offer a custom fit feel
  • Brushed soft microfiber underband lays smoothly on skin
  • Featured Review:
  • on January 18, 2018
  • my new favorite bra
  • This fits really well - no poking or pinching, bulging or gaping! It's also quite cute and doesn't look to conservative and 'old'. It has a nice low cut but still covers.
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