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40F NEW ARRIVALS

33 Results
40F NEW ARRIVALS (33 Results)
Viewing All 33 items
  • Birdsong
  • Ayla Full Cup T-Shirt Bra
  • 9 reviews
  • Colors:
Details:
  • Get great coverage in this seamless T-shirt bra
  • Supportive and smooth foam-lined underwire cups
  • Added support with non-stretch front straps
  • Customize the fit with fully adjustable, stretch straps
  • Strap adjustments stay in place thanks to ribbed detail
  • Featured Review:
  • on October 16, 2019
  • Love it!
  • I am absolutely in love with this bra & panty set! Not only does it compliment my curves but it is extremely comfortable! The underwire on bras usually bother me so much but I have to say it feels very lightweight but still supportive! And having it purple which is my favorite color was the best part about it!!
  • Goddess
  • Keira Satin Side Support Bra
  • 345 reviews
  • Colors:
  • +5 more
Details:
  • Feel confident in this full coverage underwire bra
  • Achieve unparalleled lift with non-stretch, 5-part cups
  • Higher center gore separates breasts
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on October 12, 2019
  • So comfortable
  • When you are large and have really large breasts, it's so important to have good support and fit properly. This is a great bra.
  • Wacoal
  • Awareness Seamless Bra
  • 284 reviews
  • Colors:
  • +3 more
Details:
  • Get exceptional coverage in this stunning, underwire bra
  • Supportive molded cups and inner slings
  • Alleviate shoulder pain with the wide, comfort straps
  • Customize the fit with back adjustable stretch straps
  • 42-44 DD-I cups have rigid straps
  • Featured Review:
  • on October 16, 2019
  • Happy!
  • Perfect fit, beautiful color. Great customer service!
Wacoal Retro Chic Bra
  • Wacoal
  • Retro Chic Bra
  • 305 reviews
  • Colors:
  • +4 more
Details:
  • Beautiful, vintage inspired lace underwire bra
  • Superior lift and shape due to seamed, double-layer cups
  • Minimize bulge with smoothing wings and back
  • End strap slipping with adjustable, leotard back straps
  • Additional support from sewn-on elastic underband
  • Featured Review:
  • on October 16, 2019
  • I love this bra. It's the only one that fits me perfect. Wacoal is the best for me. Thanks u guys!!
  • Love love love!!!!
  • Wacoal
  • Visual Effects Minimizer Bra
  • 139 reviews
  • Colors:
Details:
  • Reduce your bust up to 1 inch in this minimizer bra
  • Supportive double-layer, molded underwire cups
  • Great style for uneven breast size
  • End strap slipping with adjustable, close-set straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on October 6, 2019
  • Perfection
  • This bra is perfect for me, size 34G, and it is now the only one I wear M-F for work. Very supportive band, full coverage in the cups, and the straps don't slip! This is the only bra I've ever worn where the straps stay place. I now own five.
  • Olga
  • Signature Support Satin Bra
  • 218 reviews
  • Colors:
  • +2 more
Details:
  • Mirror your natural shape in this unlined, underwire bra
  • All-day comfort thanks to the unique padded underwire
  • Flattering lift and support from built-in inner slings
  • Minimize bulge with smoothing wings and back
  • End strap slipping with back adjustable, close-set straps
  • Featured Review:
  • on September 25, 2019
  • Bras
  • They were as advertised wonderful
  • Paramour
  • Abbie Front Close T-Shirt Bra
  • 42 reviews
  • Colors:
Details:
  • Gorgeous lace T-back, underwire T-shirt bra
  • Prevent show-through with seamless foam-lined cups
  • Customize the fit with front adjustable, stretch straps
  • Convenient sliding bar front closure
  • Buttery soft, stretch microfiber and lace
  • Featured Review:
  • on October 15, 2019
  • Great bra in plus size
  • Great bra in plus size
  • Bali
  • One Smooth U Smoothing & Concealing Bra
  • 46 reviews
  • Colors:
  • +3 more
Details:
  • Get dressed with confidence in this total smoothing bra
  • Full coverage seamless underwire contour cups
  • Concealing petals for modesty and shaping
  • Built-up Comfort-U design minimizes back bulge
  • Restricted stretch straps are fully adjustable
  • Featured Review:
  • on August 31, 2019
  • Best Bra Ever!
  • This bra is just the very best one I have ever found at any price! It has a very light foam padding and hidden concealing petals that keep you from showing through. The U back keeps the straps from sliding off your shoulders. What can I say - it is just absolutely perfect and comfortable too!!!
  • Contradiction
  • Suspense Strappy Bra
  • 2 reviews
  • Colors:
Details:
  • Fishnet mesh and floral lace overlay underwire bra
  • 3-part fishnet mesh cups with self-tie halter strap
  • Stretch lace cup overlay attached to traditional straps
  • Reinforced side boning promotes additional support
  • Traditional stretch straps are fully adjustable
  • Featured Review:
  • on May 11, 2019
  • decent bra for the price
  • Liked the look and price, came in my size and color preference (black, 34F), so I bought one. it looks good on, feels decent. be warned that the halter tie can be tiring on yr neck if you wear it for long periods of time. :)
  • Vanity Fair
  • Beauty Back Smoother Bra
  • 246 reviews
  • Colors:
  • +13 more
Details:
  • Eliminate bulge in this all over smoothing T-shirt bra
  • Achieve great shape with foam-lined underwire cups
  • Close-set, fully adjustable stretch straps won't slip
  • Floral lace overlay on select colors
  • Soft, microfiber blend and lace
  • Featured Review:
  • on October 12, 2019
  • I love this bra. I
  • I love this bra. I have tried so many other’s.Nothing fits like this bra.
  • Vanity Fair
  • Beauty Back Full Cup Wire-Free Bra
  • 195 reviews
  • Colors:
  • +10 more
Details:
  • Beautifully smooth, wire-free T-shirt bra
  • Contoured cups provide shape and coverage
  • All around smoothing and shaping without the wires
  • Fully adjustable, close-set, stretch straps
  • Ultra-soft stretch microfiber
  • Featured Review:
  • on October 10, 2019
  • Vanity fair beauty back
  • Beautiful no wire bra very comfortable with good support
  • Bali
  • Passion for Comfort Minimizer Bra
  • 252 reviews
  • Colors:
  • +12 more
Details:
  • Minimize bust up to 1.5" in this full coverage bra
  • Supportive, double-layer underwire cups
  • Arched center panel is great for high tummies
  • Cushioned back adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on October 15, 2019
  • Love
  • This bra is so comfortable and hides side fat!
  • Natori
  • Comfort Conform T-Shirt Bra
  • 8 reviews
  • Colors:
Details:
  • Comfortable everyday T-shirt bra with diamond pattern
  • Supportive, underwire plush-lined, memory foam cups
  • Shimmery straps are fully adjustable for the perfect fit
  • Easily converts to racerback position for versatility
  • Soft, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on May 24, 2019
  • ????
  • ??????
  • Vanity Fair
  • Beauty Back Minimizer Bra
  • 92 reviews
  • Colors:
  • +3 more
Details:
  • Reduce the bust line up to 1 ½ inches in this bra
  • Two-ply underwire cups provide shape and support
  • Smooth out back bulge with wide, stretch back wings
  • Close-set, fully adjustable stretch straps stay in place
  • Soft inner straps for added comfort
  • Featured Review:
  • on October 16, 2019
  • Awesome bra for great price.
  • Awesome bra for great price. My daughter loves it! I have been looking all over for the price
  • Glamorise
  • Wonderwire Front-Close Bra
  • 221 reviews
  • Colors:
  • +2 more
Details:
  • Full coverage front-closure bra with a unique underwire
  • Darted, unlined double-layer lace cups
  • Wonderwire design has a hidden cushion comfort band
  • Comfort band prevents underwire from digging in
  • Back adjustable, close-set, straps won't slip
  • Featured Review:
  • on October 13, 2019
  • Best brother in the world
  • I give this bra A five star because it fits me everywhere it has a very wide back and it clips in the front I am a breast cancer survivor and with reconstruction surgery afterwards they just were very round and these bras seem to cover everything and I have to wear an underwire so these have the underwire all the way under and along the sides to keep everything all nice and tucked in and I don’t have that ugly back fat showing they also have these wide gel straps on your shoulders that help with support and keeping Debra in place They are so comfortable I sometimes forget that I have them on and I love all the colors I like them so well I got one in every color
  • Glamorise
  • Magic Lift Support Wire-Free Bra
  • 290 reviews
  • Colors:
  • +4 more
Details:
  • Mirror your natural shape in this unlined wire-free bra
  • No shoulder strain thanks to Unique Magic Lift design
  • Designed to lift, support & separate for total comfort
  • Comfort non-stretch front strap are back adjustable
  • 3 column, 3 row hook & eye closure; increases with size
  • Featured Review:
  • on October 16, 2019
  • Not too bad...
  • I loathe bras, period. This one is not too bad and as close as I can get to any kind of comfort.
Pour Moi Amour Lace Bra
  • Pour Moi
  • Amour Lace Bra
  • 63 reviews
  • Colors:
Details:
  • Achieve dramatic uplift in this beautiful underwire bra
  • Vibrant contrast double-lined underwire cups
  • Customize the fit with adjustable stretch straps
  • Scalloped edge on straps so adjusters stay in place
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on October 12, 2019
  • Love it!
  • Love it!
  • Goddess
  • Kayla Side Support Bra
  • 114 reviews
  • Colors:
  • +3 more
Details:
  • Achieve great lift in this 4-part unlined underwire bra
  • Non-stretch 100% satin polyester cups for great support
  • Customize the fit with adjustable stretch straps
  • Firm stay-put strap support due to unique scallop edge
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on October 17, 2019
  • Love it
  • Great fit love the lift and look
  • Glamorise
  • Magic Lift Wire-Free Bra
  • 14 reviews
  • Colors:
Details:
  • Mirror your natural shape in this unlined wire-free bra
  • Full cups have Magic Lift supportive inner slings
  • Geometric patterned trim adds a feminine touch
  • Pressure relieving padded comfort front straps
  • Back adjustable leotard stretch straps
  • Featured Review:
  • on May 9, 2019
  • Fits very well but I
  • Fits very well but I wish the nylon lining was smoother and more durable.
  • Simone Perele
  • Caresse Full Coverage Bra
  • 5 reviews
  • Colors:
Details:
  • Incredibly designed 3-part cup, underwire bra
  • Elegant sheer floral embroidery lines top of cups
  • Breathable cotton-lined bottom cups for comfort
  • Reinforced side panels for optimum shape and support
  • Fully adjustable, close-set, stretch straps won't slip
  • Featured Review:
  • on August 23, 2019
  • Excellent very comfortable super supportive bra
  • Great comfortable super supportive bra keeps me contained straps are set in they don't fall off great for work
  • Goddess
  • Kayla Maximum Coverage Bra
  • 8 reviews
  • Colors:
Details:
  • Achieve great lift in this 4-part unlined underwire bra
  • Non-stretch 100% satin polyester cups for great support
  • Customize the fit with fully adjustable close-set straps
  • Firm stay-put strap support due to unique scallop edge
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on September 26, 2019
  • Bra
  • Fits ok
  • Fantasie
  • Memoir Side Support Bra
  • 1 review
  • Colors:
Details:
  • Get amazing side support in this underwire bra
  • Supportive, 4-part double-layer cups promote shape
  • Customize your fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Patterned mesh and lace with powernet back wings
  • Featured Review:
  • on July 18, 2019
  • Fits ??
  • Fits ??
  • Paramour
  • Dahlia Geo Lace Bra
  • 27 reviews
  • Colors:
Details:
  • Beautifully constructed full coverage underwire bra
  • Unique 4-part cups promote side support and shape
  • Fully adjustable close-set stretch straps
  • 3 column, 3 row hook & eye closure; increases with size
  • Non-stretch lace cups with powernet mesh back wings
  • Featured Review:
  • on October 14, 2019
  • new brand
  • Thanks for fitting me to a new brand. I've found yet another that I love. Which is NOT easy for me!
  • Calvin Klein
  • Seductive Comfort Lace Bra
  • 9 reviews
  • Colors:
Details:
  • Achieve great lift in this 3-part cup underwire bra
  • Unlined cups, inner slings and back smoothing wings
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Quality stretch lace and microfiber
  • Featured Review:
  • on August 8, 2019
  • Calvin Klein bras
  • I have searched long and hard for these bras, ever more scarce. I refuse to wear the ubiquitous cheaper/ly made foam bras. These are well-made, beautiful and make me feel sexy!
  • Elomi
  • Charley Spacer T-Shirt Bra
  • Colors:
Details:
  • Achieve the look & feel of second skin in this T-shirt bra
  • Full coverage underwire cups with lay-flat lace detailing
  • Spacer fabric gives opacity like foam minus the weight
  • Fully adjustable stretch straps for the perfect fit
  • 3 column, 2 row hook & eye closure; increases with size
  • SPANX
  • Low Profile Minimizer Bra
  • Colors:
Details:
  • Minimize bustline up to 1 inch in this underwire bra
  • Seamless, unlined cups with built-in inner sling
  • Cushioned underwire for added comfort
  • Keyhole front adds a trendy flair
  • Comfort front straps are back adjustable
Elomi Roxanne Plunge Bra
  • Elomi
  • Roxanne Plunge Bra
  • Color:
Details:
  • Beautiful, supportive underwire plunge bra
  • Delicate floral foil adorns flirty sheer cups
  • Seamed, 4-part cups keep breasts lifted and centered
  • Reinforced side panels provide forward shape
  • Customized fit with fully adjustable, stretch straps
  • Pour Moi
  • Remix Side Support Bra
  • Color:
Details:
  • Get great side support in this beautiful semi-sheer bra
  • Achieve great shape and lift with 4-part underwire cups
  • Elastic lining along cup provides support for fuller busts
  • Customize your fit with fully adjustable stretch straps
  • Scalloped edge on straps so adjusters stay in place
  • Paramour
  • Sensational Seamless Bra
  • Colors:
Details:
  • Incredibly soft seamless bra is perfect for every day
  • Plush fabric feels like second-skin on your body
  • Double-layer molded underwire cups promote shape
  • Hidden built-in inner sling for lift & projection
  • Back adjustable stretch leotard straps won't slip
  • Panache
  • Tango Balconette Bra
  • 56 reviews
  • Colors:
Details:
  • Achieve uplift and coverage in this unlined balcony bra
  • Excellent shape thanks to seamed, underwire cups
  • End strap slipping with adjustable, close-set straps
  • Semi-sheer microfiber mesh with leaf motif embroidery
  • If you like this style but in neutrals see Panache3251
  • Featured Review:
  • on September 18, 2019
  • Excellent!
  • Great fit, support and pretty too! I have this bra in many colors, one of my go-to bras................
  • Gossard
  • Longline Front-Close Plunge Bra
  • 10 reviews
  • Colors:
Details:
  • Supportive longline underwire bra with deep plunge
  • Unlined cups with padded inner slings for comfort
  • Gorgeous lace racerback with adjustable stretch straps
  • 1 column, 5 row hook and eye front closure
  • Luxurious stretch lace and mesh wings
  • Featured Review:
  • on September 24, 2019
  • Runs small
  • Great bra but order a cup size up!
  • Paramour
  • Angie Front-Close Minimizer Bra
  • Colors:
Details:
  • Reduce your bust up to 1 inch in this minimizer bra
  • Front-close, unlined underwire cups with embroidery
  • Back adjustable stretch comfort straps
  • Supportive padded inner sling for shape
  • Stretch microfiber with powernet mesh back
  • Prima Donna
  • Candle Light Full Cup Bra
  • Color:
Details:
  • Exude beauty & confidence in this unlined 4-part cup bra
  • Cups provide lift and shape due to side support panels
  • Soft, padded underwire is nickel-free for comfort
  • Close-set back adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
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