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40F NEW ARRIVALS

19 Results
40F NEW ARRIVALS (19 Results)
Viewing All 19 items
  • Curvy Couture
  • Tulip Lace Push-Up Bra
  • 87 reviews
  • Colors:
  • +2 more
Details:
  • Feminine balconette bra with graduated push-up pads
  • Built-in soft pads and underwire give you a natural lift
  • Tulip-shaped satin cups with sexy lace and side boning
  • Eliminate back bulge with wide, smoothing back wings
  • Back adjustable straps stay-put for premium comfort
  • Featured Review:
  • on October 31, 2018
  • Love the plunge but...
  • I love the plunge aspect of this bra but the wire is a different story. When I put on the bra the wire digs in my inner arm somewhat so that is a bit uncomfortable for me. Could be a fit/size issue. The support is great.
  • Prima Donna
  • Madison Full Cup Bra
  • 168 reviews
  • Colors:
Details:
  • Get an amazing fit and feel in this gingham pattern bra
  • Luxe, stretch Leavers lace at top of cup for a custom fit feel
  • Supportive, full coverage 3-part unlined underwire cups
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on November 10, 2018
  • My favorite
  • The full cup Madison has become my favorite bra of all time. It is comfortable, pretty, comes in a variety of colors and gives great coverage. I am a 34G, so support is imperative. This bra gets an A+!!
  • Paramour
  • Memory Foam Convertible T-Shirt Bra
  • 70 reviews
  • Colors:
Details:
  • Seamless underwire T-shirt bra with memory foam cups
  • Unique memory foam retains its shape wear after wear
  • Customize the fit with fully adjustable, stretch straps
  • Conventional straps convert to criss-cross and halter
  • 3 column, 2 row hook & eye closure; may increase with size
  • Featured Review:
  • on November 7, 2018
  • Perfect fit!
  • It’s so difficult to find the right fit for me as a 34G. This one is a winner! Don’t hesitate if you are on the fence, try it!
  • Paramour
  • Lisa T-Shirt Bra
  • 2 reviews
  • Colors:
Details:
  • This incredibly soft T-shirt bra is a wardrobe must-have
  • Ultra-plush fabric feels like second-skin on your body
  • Flaunt your silhouette with flattering foam-lined contour cups
  • Lovely embroidered non-stretch top strap has back adjustability
  • 3 column, 3 row hook and eye back closure; may increase with size
  • Featured Review:
  • on December 21, 2017
  • My favorite
  • This is actually the third of this particular bra I have bought. It is my staple have to have bra. It is comfortable. It lays perfectly. The support is wonderful. It does run a bit big so I would go down a cup size if your current size is almost to big.
  • Sculptresse
  • Carmel Balconette Bra
  • Color:
Details:
  • Achieve incredible shape and support in this full cup bra
  • Structured 4-part cup design for incredible side support
  • Customize your fit with fully adjustable stretch straps
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Quality stretch microfiber
  • Prima Donna
  • Divine Lace Bra
  • 20 reviews
  • Colors:
Details:
  • Feel absolutely gorgeous in this seamless lace bra
  • Natural shape is maintained thanks to unlined, molded cups
  • Supportive, rigid cups keep breasts lifted all day long
  • Soft, padded underwire is nickel-free for optimum comfort
  • Back adjustable, close-set stretch straps
  • Featured Review:
  • on November 4, 2018
  • Best full figure support
  • I’ve tried a million, but as of this moment this is the best full figured bra for me. I’m 5’1” and I wear a 36H. This is the best support without looking iron. The lace is nice and the straps, though not wide, have plenty of room to take up. I’ve ordered more.
  • Pour Moi
  • Opulence Bra
  • Color:
Details:
  • Feel beautiful in this two-tone lace and mesh balconette bra
  • Seamed, 3-part underwire cups provide lift & shape
  • Customize the fit with fully adjustable stretch straps
  • Scalloped edge on straps so adjusters stay in place
  • 3 column, 2 row hook and eye closure; may increase with size
  • Bali
  • Satin Tracings® Minimizer Bra
  • 161 reviews
  • Colors:
  • +2 more
Details:
  • Reduce bust projection up to 1 3/4" in this minimizer bra
  • Unlined, underwire cups provide support & maintain your shape
  • Flattering lift from built-in inner slings
  • Back adjustable, close-set, comfort straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Featured Review:
  • on October 21, 2018
  • Very happy
  • Very happy
  • Chantelle
  • Parisian Allure Lace Plunge Bra
  • 1 review
  • Colors:
Details:
  • Pretty semi-sheer tulle and lace, side support underwire bra
  • Supportive, 4-part cups offer lift and create a rounded look
  • Flat seams allow for an almost invisible look under clothing
  • Customize your fit with adjustable, close-set stretch straps
  • Plush, 3 column, 2 row hook & eye closure; may increase with size
  • Featured Review:
  • on October 16, 2018
  • Lace Allure Bra
  • This is one great bra. I have difficulty wearing a bra for more than 5 or 6 hours without needing to rip it off my body due to either the wire or the back elastic. Not with this one! I can forget I’ve got it on. It has just the right shape to the underwire, a subtle difference from my others I checked, The sides are smoothing without being in my armpit. The back is snug without biting into my skin. While it isn’t a tee shirt bra I can wear it with quite a few of my shirts and the smooth seams only show on the thinnest fabrics. I will be buying this again in other colors.
  • Pour Moi
  • Eden Side Support Bra
  • 4 reviews
  • Colors:
Details:
  • Achieve dramatic lift and shape in this 4-part underwire bra
  • Double-layer cups with stretch lace and elastic lining along cup
  • Customize your fit with fully adjustable stretch straps
  • Scalloped edge on straps so adjusters stay in place
  • 3 column, 2 row hook and eye closure; may increase with size
  • Featured Review:
  • on June 6, 2018
  • Great bra!
  • Very comfortable; great support.
  • Goddess
  • Bridget Side Support Bra
  • Color:
Details:
  • Beautiful, two-tone underwire bra will flatter any figure
  • 4-part, seamed cups provide shape and forward projection
  • Fully adjustable stretch straps for a custom fit
  • 3 column, 3 row hook and eye back closure; may increase with size
  • Smooth polyester with power mesh wings
  • Bramour
  • Noho Front-Close Bra
  • Colors:
Details:
  • Stunning two-tone lace, front-close underwire full cup bra
  • Seamed, 3-part cups with inner sling for optimal support
  • Wonderwire® helps lift & shape with complete comfort
  • Beautiful T-back design with fully adjustable stretch straps
  • Easy, yet secure, slide hook front closure feature
  • Pour Moi
  • Amour Accent Bra
  • Color:
Details:
  • Beautiful lace and mesh underwire bra creates dramatic uplift
  • Unlined, 3-part cups help provide shape and support
  • Fully adjustable stretch straps offer a custom fit
  • 3 column, 2 row hook and eye closure; may increase with size
  • Luxurious stretch lace and mesh
  • Curvy Couture
  • Diamond Net Bra
  • Colors:
Details:
  • Trendy underwire bra with fishnet overlay is a must-have!
  • Modest foam-lining with subtle graduated push-up pads
  • Reinforced side boning and paneling for anchored support
  • Fully adjustable stretch straps easily convert to criss-cross
  • 3 column, 3 row hook & eye back closure; may increase with size
  • Elomi
  • Soraya Plunge Cage Bra
  • 18 reviews
  • Color:
Details:
  • Get unparalleled support in this unlined, underwire bra
  • Stay on trend with the chic cage design styling
  • Keep breasts lifted & centered with supportive seamed 4-part cups
  • End strap slipping with fully adjustable close-set stretch straps
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Featured Review:
  • on October 25, 2017
  • Love, Love, Love
  • For one I have a bra that fits perfectly, is super cute and comfortable to boot.
  • Anita
  • Active Momentum Wire-Free Sports Bra
  • 93 reviews
  • Colors:
Details:
  • Work out in this supportive wire-free sports bra
  • Built for high-impact activities such as Kickboxing
  • Compression fit holds the breast tissue down
  • Soft, terry cloth lined molded cups absorb moisture
  • Cushioned, back adjustable, stretch straps won't slip
  • Featured Review:
  • on October 9, 2018
  • My favorite bra - Anita
  • As an active senior woman, I appreciate the comfortable fit and longevity that the Anita bras offer. Up until very recently only bought the “Sports Bra” but I found that anther light bra is again very comfortable and looks good. I no longer like underwire and am pleased that Anita has the alternative. The price is higher than I like so I wait for a Sale.
  • Empreinte
  • Diane Balconette Bra
  • Colors:
Details:
  • Get superior shape in this unlined, underwire bra
  • Lift and round your breasts in 3-part non-stretch cups
  • Supportive side boning helps keep the bra in place
  • Customize the fit with limited stretch, back adjustable straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Contradiction
  • All Tied Up Bra
  • 4 reviews
  • Colors:
Details:
  • Look stunning in this sexy open lace cup underwire bra
  • Cups can be completely open with self-tie ribbon
  • Padded satin slings under bust for added lift and support
  • Customize the fit with adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Featured Review:
  • on February 3, 2017
  • Really cute.
  • Very cute but I am a size DD ended up leaving my breath with a weird shape when I wore under a shirt. But is very conviniet. So I still love it.
  • Prima Donna
  • Ray Of Light Sheer Balconette Bra
  • 2 reviews
  • Color:
Details:
  • Gorgeous embroidered lace underwire balcony bra
  • Incredible lift with smooth darted seams on tulle-lined cups
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 1 row hook and eye back; may increase with size
  • Buttery soft, stretch lace with smooth microfiber stretch wings
  • Featured Review:
  • on March 2, 2018
  • Pretty and functional bra
  • I ordered several Prima Donna Bras in my regular size 30E and this is the one that fit. The other two (Satin Seamless and Deveau were too big in the cups). I tried to exchange them for the D cup but they were not available. The Ray of Light Bra is the one that fit just right. It is very comfortable and looks natural under clothing. It is supportive and good quality.
Viewing All 19 items

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