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40F NEW ARRIVALS

19 Results
40F NEW ARRIVALS (19 Results)
Viewing All 19 items
  • Curvy Couture
  • Tulip Lace Push-Up Bra
  • 80 reviews
  • Colors:
Details:
  • Feminine balconette bra with graduated push-up pads
  • Built-in soft pads and underwire give you a natural lift
  • Tulip-shaped satin cups with sexy lace and side boning
  • Eliminate back bulge with wide, smoothing back wings
  • Back adjustable straps stay-put for premium comfort
  • Featured Review:
  • on September 4, 2018
  • Love it!!!
  • Love it!!!
  • Goddess
  • Keira Banded Satin Bra
  • 233 reviews
  • Colors:
  • +6 more
Details:
  • Feel confident in this supportive, full coverage underwire bra
  • Achieve unparalleled lift and shape with non-stretch, 5-part cups
  • Slightly higher center gore separates breasts for a natural look
  • Cease falling straps thanks to fully adjustable, close-set straps
  • Shimmering satin finish with mesh detailing at top of cups
  • Featured Review:
  • on September 6, 2018
  • Great fit
  • Great fit
  • Wacoal
  • High Impact Sports Bra
  • 308 reviews
  • Colors:
  • +4 more
Details:
  • Work out with ease in this underwire sports bra
  • Built for high-impact activities such as Kickboxing
  • Encapsulated cups for support; compression for holding
  • Natural shape achieved with molded double-layer cups
  • 8 row, single hook strap adjustments; may vary by size
  • Featured Review:
  • on August 29, 2018
  • Great support
  • This fits well and gives good support.
  • Prima Donna
  • Madison Full Cup Bra
  • 155 reviews
  • Colors:
Details:
  • Get an amazing fit and feel in this gingham pattern bra
  • Luxe, stretch Leavers lace at top of cup for a custom fit feel
  • Supportive, full coverage 3-part unlined underwire cups
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on August 27, 2018
  • Beautiful but not for tall women
  • Well made beautiful bra, true to size. Unfortunately, straps not long enough and dig into my shoulders ( I am 5’11”). Tried another prima donna and had same issue with tight straps.
  • Wacoal
  • Awareness Seamless Bra
  • 182 reviews
  • Colors:
  • +3 more
Details:
  • Get exceptional coverage in this stunning, underwire bra
  • Natural shape is achieved with molded cups and inner slings
  • Alleviate shoulder pain and stress with the wide, comfort straps
  • 42-44 DD-H cups have rigid straps
  • Smooth, stretch microfiber with delicate calla lily motif
  • Featured Review:
  • on August 30, 2018
  • Great
  • Great
  • Wacoal
  • Retro Chic Bra
  • 230 reviews
  • Colors:
  • +3 more
Details:
  • Beautiful, vintage inspired lace underwire bra
  • Superior lift and shape due to seamed, double-layer cups
  • Minimize bulge with smoothing wings and back
  • End strap slipping with adjustable, leotard back straps
  • Additional support from sewn-on elastic underband
  • Featured Review:
  • on August 31, 2018
  • So fabulous
  • So fabulous
  • Elomi
  • Morgan Side Support Bra
  • 38 reviews
  • Colors:
Details:
  • Lift and shape your breasts in this full cup bra
  • Mirror your shape in seamed 4-part unlined underwire cups
  • Additional side support thanks to powernet mesh wings
  • Customize the fit with adjustable, close-set stretch straps
  • Firm stay-put strap support due to unique scallop edge
  • Featured Review:
  • on September 3, 2018
  • Excellent fit, side support and design
  • This is a beautiful bra. The fit is perfect and it has the side support that I need. I am going to order another one. I am very satisfied with my purchase.
  • Curvy Couture
  • Tulip Lace Convertible Push-Up Cage Bra
  • 8 reviews
  • Colors:
Details:
  • Feel sexy and confident in this cage-inspired bra
  • Built-in soft pads and underwire give you a natural lift
  • Supportive side boning and power net mesh wings
  • Eliminate back bulge with wide, smoothing back wings
  • Customize the fit with fully adjustable stretch straps
  • Featured Review:
  • on June 14, 2018
  • Great support and style. I
  • Great support and style. I love this bra!!
  • Vanity Fair
  • Beauty Back™ Smoother Bra
  • 150 reviews
  • Colors:
  • +15 more
Details:
  • Eliminate back & side bulge in this smoothing T-shirt bra
  • Achieve great shape and lift with foam-lined underwire cups
  • Close-set. fully adjustable stretch straps help to end slipping
  • 3 column, 3 row hook and eye back closure
  • Floral lace overlay on select colors
  • Featured Review:
  • on August 30, 2018
  • Great bra
  • Smoothes back....wide band.....super comfortable yet very supportive.
  • Chantelle
  • C Magnifique Sexy Minimizer Bra
  • 6 reviews
  • Colors:
Details:
  • Beautiful seamless minimizer with the illusion of sexy sheerness
  • Minimize your bustline up to one inch
  • Mirror your natural shape in double-layer underwire cups
  • Flattering lift and support thanks to built-in inner slings
  • Minimize bulge with wide smoothing sides and back wings
  • Featured Review:
  • on September 4, 2018
  • Most comfortable bra!!! 38H
  • Straps sent dig in my shoulders, great support and coverage for full breast and does not look like a granny bra!! Definitely buying more.
  • Simone Perele
  • Andora Minimizer Bra
  • 18 reviews
  • Colors:
Details:
  • Minimize bust size up to 1 inch in this minimizer bra
  • Maintain a natural look with seamless, unlined underwire cups
  • Beautiful embroidery accents on the straps and sides
  • End strap slipping with back adjustable, close-set straps
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Featured Review:
  • on September 13, 2018
  • Bra
  • Great
  • Wacoal
  • Top Tier Lace Bra
  • 2 reviews
  • Colors:
Details:
  • Get great shape and lift in this supportive underwire bra
  • 3-part lace cups with side support panels minimize bulge
  • Elastic lining on cup edges allows bra to lay flat under clothing
  • End strap slipping with adjustable, leotard back straps
  • Semi-sheer stretch lace and rayon with mesh-lined back wings
  • Featured Review:
  • on May 31, 2018
  • I really like this bra!
  • I really like this bra! It’s very comfortable,
  • Empreinte
  • Tosca Sheer Bra
  • Color:
Details:
  • Mirror your natural shape in gorgeous unlined full cups
  • 3-part sheer underwire cups encase bust for a phenomenal fit
  • Reinforced side boning and inner cup slings offer added support
  • End strap slipping with close-set, adjustable stretch straps
  • Soft, 3 column, 2 row hook & eye closure; may increase with size
  • Dita Von Teese
  • Dahlia Full Cup Bra
  • Colors:
Details:
  • Exquisite underwire bra with gorgeous embroidered lace
  • Supportive mesh-lined 3-part cups for precision shape and lift
  • Velvet straps and center bow add a provocative feel
  • Structured power mesh back wings with supportive side boning
  • Get a perfect fit with fully adjustable stretch straps
  • Empreinte
  • Tosca Full Cup Bra
  • Color:
Details:
  • Mirror your natural shape in gorgeous unlined full cups
  • 3-part underwire cups encase bust for a phenomenal fit
  • Reinforced side boning promotes structured support
  • End strap slipping with close-set, adjustable stretch straps
  • Soft, 3 column, 2 row hook & eye closure; may increase with size
  • Panache
  • Tango Balconette Bra
  • 24 reviews
  • Colors:
  • +3 more
Details:
  • Achieve uplift and coverage in this unlined balcony bra
  • Shiny satin trim along top edge cup for added coverage
  • Excellent shape thanks to seamed, underwire cups
  • End strap slipping with adjustable, close-set straps
  • Semi-sheer microfiber mesh with leaf motif embroidery
  • Featured Review:
  • on July 28, 2018
  • pretty bra for larger breast
  • I love this bra. It fits well and offers nice support. Also it's pretty!! I is so hard to find a bra for larger breast that is supportive AND pretty.
  • Brooks
  • Fiona Wire-Free Sports Bra
  • 37 reviews
  • Colors:
  • +13 more
Details:
  • Embrace every challenge in this wire-free sports bra
  • Built for mid-impact activities such as Cycling
  • Compression fit holds the breast tissue down
  • Maintain natural shape with lightweight molded cups
  • Breast movement is reduced by the vertical front seams
  • Featured Review:
  • on August 24, 2018
  • COMFORT
  • Very comfortable, yet supportive. The straps are even adjustable! You can't go wrong with this choice.
  • Paramour
  • Stunning Balcony Bra
  • Colors:
Details:
  • Beautifully constructed balconette bra with mesh & lace overlay
  • Great shape and lift thanks to foam-lined, seamed cups
  • Underwire & unique V wire gore for added structure and shape
  • Back adjustable stretch straps for a custom fit
  • 3 column, 3 row hook & eye back closure; increases with size
  • Elomi
  • Jodi Plunge Bra
  • 8 reviews
  • Color:
Details:
  • Achieve incredible shape and support in this full cup bra
  • Alluring plunging neckline is ideal for lower cut tops
  • Incredible side support thanks to seamed 4-part cups
  • Lace trim with elastic lining on cup edge offer a custom fit feel
  • Brushed soft microfiber underband lays smoothly on skin
  • Featured Review:
  • on January 18, 2018
  • my new favorite bra
  • This fits really well - no poking or pinching, bulging or gaping! It's also quite cute and doesn't look to conservative and 'old'. It has a nice low cut but still covers.
Viewing All 19 items
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