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40F NEW ARRIVALS

19 Results
40F NEW ARRIVALS (19 Results)

  • Viewing All 19 items
  • Shop Elomi Bra StylesShop Elomi Bra Styles
  • Glamorise Wonderwire® Front-Close Bra
    • Glamorise
    • Wonderwire® Front-Close Bra
    • 352 reviews
    • Colors:
    Details:
    • Feel confident in this comfy front-close, underwire bra
    • Wonderwire® design has a hidden cushioned comfort band
    • Comfort band prevents underwire from touching the body
    • Supportive cups have inner slings for added shape
    • Eliminate back bulge with wide, smoothing back wings
    • Featured Review:
    • on January 13, 2018
    • Great b r a
    • I've been buying this particular bra again and again for years. It's very supportive and easy to fasten in the front.
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  • Chantelle C Ideal Plunge T-Shirt Bra
    • Chantelle
    • C Ideal Plunge T-Shirt Bra
    • 45 reviews
    • Colors:
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • Super lightweight memory foam cups are breathable
    • Minimize bulge with smoothing wings and back
    • End strap slipping with very close-set straps
    • 4 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 8, 2018
    • as good as advertised
    • This is a very supportive bra which gives great shape. It is also comfortable.
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  • Prima Donna Deauville Full Cup Bra
    • Prima Donna
    • Deauville Full Cup Bra
    • 53 reviews
    • Colors:
    • +2 more
    Details:
    • Feel beautiful wearing this gorgeous embroidered lace bra
    • Supportive, unlined 3-part cup design lifts and shapes
    • Soft, padded underwire is nickel-free for optimum comfort
    • Customized fit thanks to elastic lining at top of cups
    • Close-set back adjustable stretch straps
    • Featured Review:
    • on December 15, 2017
    • Amazing!
    • I love this full cup bra. It fits just beautifully!
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  • Leading Lady Front-Close Cotton Wire-Free Bra
    • Leading Lady
    • Front-Close Cotton Wire-Free Bra
    • 244 reviews
    • Colors:
    • +3 more
    Details:
    • The Most Comfortable Bra in America™!
    • Light support and full coverage, wire-free leisure bra
    • Eliminate digging in shoulders thanks to wide, padded straps
    • Straps to stay in place thanks to U-back design
    • Ease to get on and off thanks to front closure
    • Featured Review:
    • on January 5, 2018
    • Cotton
    • Confortiable and perfect fit and good price, thank you
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  • Prima Donna Eternal Side Support Bra
    • Prima Donna
    • Eternal Side Support Bra
    • 20 reviews
    • Colors:
    Details:
    • Feel beautiful wearing this gorgeous crepe bra
    • Supportive, 4-part cup design lifts and shapes
    • Lovely ribbed non-stretch shimmer crepe cups for a luxe feel
    • Soft, padded underwire is nickel-free for optimum comfort
    • Customized fit thanks to elastic lining at top of cups
    • Featured Review:
    • on January 8, 2018
    • Worth the money
    • I love how well Prima Donna bras are made. This one is very comfortable and supportive. The straps are well designed and stay in place. The underwire is not irritating and wide. I know it’s pricy, but I am never disappointed with Prima Donna, especially this one.
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  • Natori Chic Comfort T-Shirt Bra
    • Natori
    • Chic Comfort T-Shirt Bra
    • 26 reviews
    • Colors:
    Details:
    • Sleek, simple and supportive underwire T-shirt bra
    • Flexible cups are foam-lined to help shape bust
    • Fuller coverage and higher side wings for smoothing
    • Center front of bra dips to accommodate lower cut tops
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on January 5, 2018
    • Comfortable and super supportive
    • I am a 34 G and this t-shirt bra gives me excellent support. Gives me very beautiful shape underneath my clothing especially under t-shirts. Has a little bit of padding so it doesn't let my nipples show through. It's made of very soft fabric so from the very first wearing there is no itchiness. I have bought 4 of these over the last couple of years.
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  • Lilyette Comfort Lace Minimizer Bra
    • Lilyette
    • Comfort Lace Minimizer Bra
    • 101 reviews
    • Colors:
    • +4 more
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Natural shape maintained in unlined underwire cups
    • Customize the fit with adjustable stretch straps
    • Soft microfiber and stretch lace
    • Hook count: 2-hook = 34C-38C
    • Featured Review:
    • on January 12, 2018
    • minimizer
    • I first bought this bra some months ago in size 40D and was reasonably happy except they were bit tight around. So I ordered 2 more bras next size up being 42D. received them week or so ago. But am sure sized wrong in cup because cup size is different almost 2 cup sizes bigger. And no bigger around.
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  • Leading Lady Front-Close Wire-Free Bra
    • Leading Lady
    • Front-Close Wire-Free Bra
    • 21 reviews
    • Colors:
    Details:
    • The perfect everyday sleep & leisure front-close bra
    • Light support from darted, unlined stretch cups
    • Wide U-back band allows comfort straps to stay put
    • Comfortable and airy, silky microfiber
    • Hook count: 6-hooks = 38-40 B/C/D
    • Featured Review:
    • on September 21, 2017
    • Comfy
    • I wanted a bra that closed in front so I bought this one. There turned out to be SIX hook and eye closures that were not within my bifocal's range. So, I took it off, closed all the hooks, and pulled it over my head. I've used the bras this way ever since. I'm very happy with the comforta and support.
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  • Bali Double Support® Wire-Free Bra
    • Bali
    • Double Support® Wire-Free Bra
    • 74 reviews
    • Colors:
    • +5 more
    Details:
    • Experience comfort in this molded unlined wire-free bra
    • Smooth, seamless cups for the most natural feel
    • Supportive side boning for D cup and DD cups
    • Comfort-U back design helps keep straps in place
    • Adjustable, close-set, non-stretch straps won't slip
    • Featured Review:
    • on October 27, 2017
    • My Favorite Bra
    • I have tried other brands and Bali is my favorite! They offer a wonderful fit at a fair price. I have gone into stores where they offer a personal fitting and the sales person always recommends this style. I get wonderful support without the underwire. I find this bras comfortable and now that I can order online. Bra shopping is a breeze!
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  • Bali Passion for Comfort Bra
    • Bali
    • Passion for Comfort Bra
    • 111 reviews
    • Colors:
    Details:
    • Sleek and seamless unlined underwire bra
    • Natural shape is maintained in molded double-layer cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on December 16, 2017
    • Great fit!
    • Love these bras! Comfortable . Great prices. Always have my size.
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  • Bali One Smooth U™ Side Smoothing Minimizer Bra
    • Bali
    • One Smooth U™ Side Smoothing Minimizer Bra
    • Colors:
    Details:
    • It's all smooth sailing in this smoothing minimizer bra
    • Supportive hidden underwire with lightly-lined cups
    • Added smoothing thanks to double-layer and mesh back wings
    • Comfort U-back is designed to keep straps in place
    • Easily converts to criss-cross for added versatility
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  • Bali Beauty Lift Bra
    • Bali
    • Beauty Lift Bra
    • 1 review
    • Colors:
    Details:
    • Defy gravity in this ultra-flattering underwire bra
    • Minimal stretch, molded cups lift and shape
    • Smooth transition to skin thanks to flat, bonded cup edges
    • Pretty burnout floral pattern adds feminine flair to this style
    • Customize your fit with fully adjustable stretch straps
    • Featured Review:
    • on January 12, 2018
    • Comfortable and LIfting
    • This "Natural Lift; Uplifting Support" bra is fantastic. It really does lift in a nice way. Every aspect of this is comfortable and it's like that throughout the whole day. The materials very nice as well. As someone with DDD's, this bra also doesn't over accentuate my chest, which is always nice.
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  • Goddess Adelaide Banded Lace Bra
    • Goddess
    • Adelaide Banded Lace Bra
    • 54 reviews
    • Colors:
    Details:
    • Flatter your figure in this supportive underwire bra
    • Mirror your natural shape with unlined, 4-part cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch lace and mesh
    • Hook count: 2-hook = 38-42DD, 36-40DDD, 34-38G, 34-36H, 34I
    • Featured Review:
    • on December 28, 2017
    • Beautiful and Well Fitting
    • Goddess bras fit me best, and this bra is no exception. It's a very pretty bra, with cups that are sheer (I hate formed cups) yet supportive. They've got the engineering figured out, so that it lays properly on my torso, each breast is properly fitted into the cup, and the straps are nice and widely placed so they don't slip down. Very very happy with this purchase.
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  • Brooks Maia Underwire Sports Bra
    • Brooks
    • Maia Underwire Sports Bra
    • 57 reviews
    • Colors:
    Details:
    • Workout in total control with this underwire sports bra
    • Built for medium impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Breathability and comfort thanks to spacer lined cups
    • Full cups provide minimal movement and a secure fit
    • Featured Review:
    • on November 14, 2017
    • Well Made
    • Runs small. This is the first 32 C that I ever bought that was too small. Bought another style in same size from BN and fit well as usual. I took tags off and couldn't return. Disappointed because excellent quality for price.
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  • Shop DD+ Bra StylesShop DD+ Bra Styles
  • Lilyette Plunge Into Comfort Minimizer Bra
    • Lilyette
    • Plunge Into Comfort Minimizer Bra
    • 64 reviews
    • Colors:
    • +11 more
    Details:
    • Smooth and seamless underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Reduce size not shape with non-stretch, molded unlined cups
    • Cushioned underwire for comfort and no poke through
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on January 2, 2018
    • Everyday Bra Function over Form
    • This bra is a great one - nice shape looks good in sweaters and t-shirts. Minimizes without squishing.
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  • Bramour Soho Full Coverage Bra
    • Bramour
    • Soho Full Coverage Bra
    • Colors:
    Details:
    • Get complete coverage in this full cup underwire bra
    • Supportive, 4-part cups are designed to shape and lift breasts
    • Plush, foam sling covers entire Wonderwire for complete comfort
    • Reinforced, flexible side boning for structured support
    • Rigid top straps with adjustable stretch back straps
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  • Simone Perele Eden Full Cup Bra
    • Simone Perele
    • Eden Full Cup Bra
    • 6 reviews
    • Colors:
    Details:
    • Get the ideal fit in this full cup, full coverage underwire bra
    • Supportive, 3-part cups for unmatched lift and shape
    • Gorgeous stretch lace overlay provides an ultra-feminine look
    • Cotton lining adds incredible comfort and a luxurious feel
    • Precision cut underband design ensures the perfect fit on body
    • Featured Review:
    • on January 5, 2018
    • Beautiful
    • I am so glad I found this bra. The lace cups are lined with a soft flannel material. The support is wonderful and it's beautiful!
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  • Olga Signature Support® Satin Bra
    • Olga
    • Signature Support® Satin Bra
    • 112 reviews
    • Colors:
    • +2 more
    Details:
    • Mirror your natural shape in an unlined, molded cup bra
    • Get all-day comfort thanks to the padded underwire
    • Flattering lift and support from built-in inner slings
    • Minimize bulge with smoothing wings and back
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on January 3, 2018
    • Cushioned underwire really adds comfort
    • I've bought several of this style in recent years, and keep coming back (even though I really need a 34G) because it's so hard to find an inexpensive bra with a cushioned underwire and added lift that this style has.
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  • Anita Havanna Wire-Free Comfort T-Shirt Bra
    • Anita
    • Havanna Wire-Free Comfort T-Shirt Bra
    • Color:
    Details:
    • Beauty meets comfort in this wire-free T-shirt bra
    • Foam-lined cups offer great shape & subtle support
    • Front comfort straps and back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
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