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40F BEST SELLERS

34 Results
40F BEST SELLERS (34 Results)
Viewing All 34 items
  • Panache
  • Clara Bra
  • 62 reviews
  • Colors:
  • +3 more
Details:
  • Achieve dramatic uplift in this underwire balcony bra
  • Excellent shape thanks to seamed mesh-lined, 3-part cups
  • Additional side support with built-in inner slings
  • Elastic lining along top of cup is great for fuller busts
  • End strap slipping with adjustable, close-set straps
  • Featured Review:
  • on December 8, 2018
  • Fit Is Amazing
  • This bra not only fits amazingly but it looks incredible. I had the all black but just ordered the purple/ivory version. It’s so great in my size (40E) to have a pretty and colorful bra.
  • Wacoal
  • Basic Beauty T-Shirt Bra
  • 316 reviews
  • Colors:
  • +2 more
Details:
  • Achieve great support in this underwire T-shirt bra
  • Light, spacer fabric gives opacity like foam minus the weight
  • Get exceptional shaping thanks to the built-in inner slings
  • Minimize bulge with smoothing band and sides
  • End strap slipping with adjustable, leotard back straps
  • Featured Review:
  • on December 15, 2018
  • Great Basic Everyday Bra
  • Great Basic Everyday Bra
  • Panache
  • Ultimate High Impact Underwire Sports Bra
  • 790 reviews
  • Colors:
  • +4 more
Details:
  • Whatever your sport, this underwire sports bra is the perfect fit
  • Ideal for high-impact activities such as Running and Kickboxing
  • Encapsulated cup design, supports each breast individually
  • Greater comfort and support thanks to silicone encased underwires
  • Eliminate chafing and irritation thanks to smooth, flat seams
  • Featured Review:
  • on December 17, 2018
  • incredibly comfortable, supportive bra
  • I haven't had a sports bra with underwire in years but I love this bra! Now instead of uniboob my 32E boobs are individuals once again. It is super comfortable and provides nice lift. I will be wearing this regularly and not just to the gym.
  • Freya
  • Sonic High Impact Underwire Sports Bra
  • 144 reviews
  • Colors:
  • +4 more
Details:
  • Increase your stamina in this supportive, underwire sports bra
  • Built for high-impact activities such as Running
  • Encapsulated, seamless cups support each breast individually
  • Breathable, lightweight spacer foam-lined cups
  • Comfort straps gently cushion the shoulders
  • Featured Review:
  • on November 30, 2018
  • Sports Bra
  • The bra does what the description said: it provides very good support. The straps are wide and there are 4 hooks in the back. It should be very supportive for rigorous exercise.
  • Wacoal
  • Visual Effects Minimizer Bra
  • 104 reviews
  • Colors:
Details:
  • Reduce your bust up to 1 inch in this minimizer bra
  • Maintain natural looking shape with double-layer, molded cups
  • Great style for uneven breast size
  • End strap slipping with adjustable, close-set straps
  • 3 column, 2-3 row hook & eye back closure
  • Featured Review:
  • on December 16, 2018
  • It does the job
  • There's no doubt that this bra minimizes. More so it keeps holds me in place for the whole day without having to readjust. As far as comfort level and perhaps this goes with any minimizer that does this good of a job it's not terribly comfortable. Yet on the same note it's not horribly uncomfortable
  • Prima Donna
  • Madison Full Cup Bra
  • 176 reviews
  • Colors:
Details:
  • Get an amazing fit and feel in this gingham pattern bra
  • Luxe, stretch Leavers lace at top of cup for a custom fit feel
  • Supportive, full coverage 3-part unlined underwire cups
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on December 15, 2018
  • Most comfortable bra
  • I wear a 34DDD in Wacoal and a 32f in Anita brand bras. I have never in my entire life spent this much money on a bra, but now that I know the price of true comfort, I'd pay the high price again. I purchased the Prima Donna Madison in a 34 E. This is the most perfectly fitting bra I've ever owned. I love it.
  • Glamorise
  • Wonderwire® Front-Close Bra
  • 522 reviews
  • Colors:
Details:
  • Feel confident in this comfy front-close, underwire bra
  • Wonderwire® design has a hidden cushioned comfort band
  • Comfort band prevents underwire from touching the body
  • Supportive cups have inner slings for added shape
  • Eliminate back bulge with wide, smoothing back wings
  • Featured Review:
  • on December 14, 2018
  • Glamorise gorgeous Bra
  • Love the fact it opens and closes in front.
  • Elomi
  • Cate Side Support Bra
  • 224 reviews
  • Colors:
  • +4 more
Details:
  • Lift and shape your breasts in this full cup bra
  • Seamed, 4-part double-layer underwire cups
  • Maximum lift and shape thanks to side support panels
  • End strap slipping with adjustable, close-set straps
  • Flat finished embroidery won't show through clothing
  • Featured Review:
  • on December 17, 2018
  • Very good bra
  • Cup size runs a little large but not enough to make a difference. It’s beautiful and well made. Clothes hang well.
  • Goddess
  • Keira Satin Side Support Bra
  • 254 reviews
  • Colors:
  • +6 more
Details:
  • Feel confident in this supportive, full coverage underwire bra
  • Achieve unparalleled lift and shape with non-stretch, 5-part cups
  • Slightly higher center gore separates breasts for a natural look
  • Cease falling straps thanks to fully adjustable, close-set straps
  • 3 columns, 3 row hook & eye back closure; may increase with size
  • Featured Review:
  • on December 16, 2018
  • Goddess Keira Satin Side Support Bra
  • I learned I must remeasure not just get the same size. Success with remeasure
  • Elomi
  • Amelia T-Shirt Bra
  • 128 reviews
  • Colors:
Details:
  • Experience lightweight breathable spacer foam cups
  • Smooth sculpted look with seamless full coverage
  • Prevent side spillage with side support cups
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 2-3 row hook & eye back closure
  • Featured Review:
  • on December 18, 2018
  • always perfect fit
  • Elomi is my go to brand. It is all I own. This bra is replacing one I wore out, and it fits just like my others. It's nice to be able purchase an item and be able to assume (correctly) that it will fit and look the way I want it to.
  • Elomi
  • Matilda Convertible Plunge Bra
  • 79 reviews
  • Colors:
  • +2 more
Details:
  • Flaunt your curves in this elegant sheer plunge bra
  • Strategically designed 3-part underwire cups offer shape and lift
  • Get a custom fit feel with elasticized lining along plunge cups
  • Reinforced side panels provide forward shape and support
  • Side smoothing power mesh back wings eliminates side bulge
  • Featured Review:
  • on December 13, 2018
  • Outstanding Bras
  • These bras fit me perfectly, provide good support, look sexy, and are comfortable.
  • Chantelle
  • Rive Gauche Bra
  • 148 reviews
  • Colors:
  • +2 more
Details:
  • Lightweight comfort in this beautiful lace underwire bra
  • Mirror your natural shape in seamed, unlined cups
  • Customize your fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Semi-sheer stretch lace
  • Featured Review:
  • on November 30, 2018
  • Great fit
  • Awesome support
  • Fantasie
  • Fusion Side Support Bra
  • 37 reviews
  • Colors:
Details:
  • Get amazing side support with this underwire bra
  • Supportive, 4-part double-layer cups promote shape and lift
  • Customize your fit thanks to fully adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Semi-sheer, microfiber with powernet mesh back wings
  • Featured Review:
  • on December 13, 2018
  • Beautiful
  • This is a very nice bra but after wearing it all day, i found that it was pinching at the center. Has a nice shape for dresses and is true to size.
  • Fantasie
  • Smoothing T-Shirt Bra
  • 159 reviews
  • Colors:
Details:
  • Perfectly seamless & smooth underwire T-shirt bra
  • Contoured cups are foam lined for modesty
  • Uplift, smooth and round your shape in the seamless cups
  • Fully adjustable, restricted stretch straps
  • Arched center panel is perfect for high tummies
  • Featured Review:
  • on November 27, 2018
  • Love the shape!
  • Really great. Will purchase again
  • Wacoal
  • Basic Beauty Bra
  • 271 reviews
  • Colors:
Details:
  • Supportive, full coverage seamless underwire bra
  • Stretchy unlined cups provide a custom fit
  • A great bra for those who aren't quite even on both sides
  • Exceptional support added due to built-in inner slings
  • End strap slipping with adjustable, close-set straps
  • Featured Review:
  • on December 18, 2018
  • Perfect fit!
  • Love this bra. Fits perfectly and is very comfortable,
  • Anita
  • High Impact Wire-Free Sports Bra
  • 230 reviews
  • Colors:
  • +3 more
Details:
  • Work out in this supportive wire-free sports bra
  • Built for high-impact activities such as Zumba
  • Encapsulated cups for support; compression for holding
  • Stay dry with moisture-wicking microfiber terry-lined cups
  • Natural shape maintained by seamed double-layer cups
  • Featured Review:
  • on October 26, 2018
  • Great fit
  • Great fit, comfortable and it is not flimsy.
  • Wacoal
  • Red Carpet Strapless Bra
  • 184 reviews
  • Colors:
Details:
  • America's #1 strapless underwire bra in 2017
  • Added comfort with padded underband and foam-lined cups
  • Virtually invisible under clothing with seamless cups
  • Bra stays in place thanks to the Mobilon® strip
  • Excellent side-support with built-in boning
  • Featured Review:
  • on November 14, 2018
  • Good, but not for me
  • This was a really well-made bra but the center gore didn't fit flat against my chest as it should. It's extraordinarily sturdy, which some will love and others will hate. There was a lot of boning in it to help it hold it's shape.
  • Curvy Couture
  • Tulip Lace Push-Up Bra
  • 89 reviews
  • Colors:
Details:
  • Feminine balconette bra with graduated push-up pads
  • Built-in soft pads and underwire give you a natural lift
  • Tulip-shaped satin cups with sexy lace and side boning
  • Eliminate back bulge with wide, smoothing back wings
  • Back adjustable straps stay-put for premium comfort
  • Featured Review:
  • on December 7, 2018
  • Awesome Bra!
  • Love this bra, the fit is fantastic! Matching panties...didn't care for them.
  • Empreinte
  • Melody Seamless Bra
  • 70 reviews
  • Colors:
Details:
  • Elegant and supportive full cup underwire bra
  • Rounded shape maintained in molded unlined cups
  • Excellent side support thanks to built-in boning
  • Customize the fit with back adjustable stretch straps
  • Semi-sheer Chantilly lace
  • Featured Review:
  • on December 12, 2018
  • Amazing bra!
  • Expensive but worth the money. It is so comfortable you barely want to take it off and not only that it perfectly shapes and lifts. A must have. I will be buying more as soon as I get another coupon. Love!
  • Bramour
  • Brooklyn Front-Close Bra
  • 57 reviews
  • Colors:
Details:
  • Stunning two-tone lace, front-close underwire full cup bra
  • Supportive, 3-part cups are designed to shape and lift breasts
  • Cushioned sling covers entire Wonderwire for complete comfort
  • Lovely, semi-sheer lace back and wings
  • Easy, yet secure, slide hook front closure feature
  • Featured Review:
  • on December 18, 2018
  • Yes yes
  • Finally a bra that fits comfortable, looks pretty and I love the lift
  • Camio Mio
  • Perfect Fit Lace Bra
  • 25 reviews
  • Colors:
Details:
  • Feel beautiful in this stunning lace, underwire demi bra
  • Get superior lift and natural shape thanks to seamed cups
  • Double-layer mesh lining for subtle modesty
  • Reinforced side boning promotes structured support
  • Customizable stretch back straps with stabilizing front straps
  • Featured Review:
  • on November 29, 2018
  • the best!!!!
  • the best!!!!
  • Camio Mio
  • Lace Balcony Bra
  • 38 reviews
  • Colors:
Details:
  • Achieve great support in this balconette underwire bra
  • Seamless foam-lined contour cups offer great lift and shape
  • Customizable stretch back straps with stabilizing front straps
  • 3 column, 3 row hook and eye closure with mesh-lined wings
  • Reinforced side boning promotes structure and support
  • Featured Review:
  • on December 10, 2018
  • LOVE IT
  • SO BEAUTIFUL AND THE FIT WAS PERFECT
  • Lilyette
  • Endless Smooth Minimizer Bra
  • 204 reviews
  • Colors:
Details:
  • Reduce bust size up to 1 1/2'' in this minimizer bra
  • Supportive, seamless, unlined underwire cups
  • Minimize bulge with smoothing wings and back
  • Shoulder pain relief thanks to wide comfort straps
  • Customize the fit with back adjustable straps
  • Featured Review:
  • on December 14, 2018
  • Really Minimizes!
  • This bra is pretty, smooth and provides the perfect amount of coverage to prevent spillover and side-boob. I’ve even had a comment from a friend that my boobs looks oklike they’ve shrunk!!
  • Glamorise
  • Custom Control Wire-Free Sports Bra
  • 269 reviews
  • Colors:
Details:
  • Control the level of bounce in this wire-free sports bra
  • Built for all impact levels with the adjustable front panel
  • Compression fit holds the breast tissue down
  • Magic Lift criss-cross soft cup inner bra supports!
  • Adjustable mesh outer panel provides custom control
  • Featured Review:
  • on December 7, 2018
  • Good support
  • This bra is comfortable and VERY supportive. I have large, heavy breasts and this bra held them in place while jogging without suffocating me. I wish the straps were slightly wider, but otherwise I really like this bra. Fingers crossed it holds up for awhile!
  • Olga
  • Signature Support® Satin Bra
  • 171 reviews
  • Colors:
Details:
  • Mirror your natural shape in this unlined, underwire bra
  • All-day comfort thanks to the unique padded underwire
  • Flattering lift and support from built-in inner slings
  • Minimize bulge with smoothing wings and back
  • End strap slipping with back adjustable, close-set straps
  • Featured Review:
  • on December 5, 2018
  • OLGA SIGNATURE SUPPORT® SATIN BRA
  • You make bar shopping so easy! I found this bra a few years ago, perfect fit for the "full figure" woman, and very comfortable too. I just go back to it every time I need new bras! Thank you for continuing to carry it.
  • Dominique
  • Seamless Minimizer Bra
  • 117 reviews
  • Colors:
Details:
  • Minimize bustline up to one inch in this underwire bra
  • Natural shape maintained in molded double-layer cups
  • End strap slipping with adjustable, close-set straps
  • 3 column, 2 row hook and eye back closure
  • Shimmering stretch microfiber
  • Featured Review:
  • on December 6, 2018
  • Excellent!
  • Excellent!
  • Camio Mio
  • Elegant Lace Demi Bra
  • 15 reviews
  • Colors:
Details:
  • Beautiful mesh and embroidered lace, underwire demi bra
  • Stretch, seamed cups with inner slings for natural looking shape
  • Elastic trim along edges of cups for a smooth transition to skin
  • Reinforced side boning offers added support and structure
  • Customizable stretch back straps with stabilizing front straps
  • Featured Review:
  • on December 16, 2018
  • Cute!
  • A well-constructed bra with very pretty details. The first time I wore the bra, it was a little stuff around the torso, but after a couple washes, no longer hurt. I like how comfortable this bra is while still looking cute.
  • Elomi
  • Energise High Impact Underwire Sports Bra
  • 110 reviews
  • Colors:
Details:
  • Work out in this unlined, 3-part cup, underwire sports bra
  • Built for high-impact activities such as Running
  • Support each breast individually with encapsulated cups
  • Stretch straps convert to racerback thanks to J-hook
  • 3 column, 3 row hook & eye closure; increases with size
  • Featured Review:
  • on December 17, 2018
  • Best sports bra EVER for this well-endowed runner
  • I'm SO excited about this bra. I put it on and went for the first run in my life in which I wasn't even aware of those large bouncing things on my front side. If you have a large chest and love high-impact exercise, PLEASE buy this bra. Just a wonderful fit, and full coverage. I really like the Elomi products, in general -- love the Matilda, too. NOTE: Elomi band size runs large. Order one size down in the band, but maintain your cup size. I'm normally a 34, but the 32 Elomi is my size.
  • Prima Donna
  • Deauville Full Cup Bra
  • 82 reviews
  • Colors:
Details:
  • Gorgeous and supportive, unlined 3-part cup bra
  • Soft, padded underwire is nickel-free for optimum comfort
  • Customized fit thanks to elastic lining at top of cups
  • Close-set back adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on December 13, 2018
  • Great
  • Great
  • Fantasie
  • Smoothing Balcony Bra
  • 155 reviews
  • Colors:
Details:
  • Mirror your natural shape with this molded cup bra
  • Seamless and smooth unlined underwire cups
  • Excellent for women with a short upper torso
  • Fully adjustable, limited stretch straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on December 9, 2018
  • My ONLY Bra!!!!!
  • I'm a small person with a very large natural cup size (32G or 32H), and I've spent my entire life looking for bras that fit me. This one actually fits, without spillover all around and underneath, and without being so big around that the cup sits under my arms - a first for me. I also love the smooth, natural, minimizing shape of the cups. Everything about bras has always been miserable for me, until I finally found this one. I'll never wear anything else!
  • Prima Donna
  • Seamless Satin Bra
  • 40 reviews
  • Colors:
Details:
  • Incredibly soft, seamless unlined everyday bra
  • Maintain natural looking shape thanks to molded, cups
  • Soft, padded underwire is nickel-free for optimum comfort
  • Fully adjustable, stretch close-set straps won't slip
  • Luxurious stretch microfiber with a hint of shimmer in fabric
  • Featured Review:
  • on December 16, 2018
  • Excellent bras
  • Perfect
  • Wacoal
  • Precise Finish Minimizer Bra
  • 14 reviews
  • Colors:
Details:
  • Get an amazing fit and incredible comfort in this minimizer bra
  • Supportive, underwire with molded, non-stretch cups
  • End strap slipping with adjustable, close-set straps
  • 3 column, 3 row hook and eye back closure
  • Smooth, seamless microfiber with stretch back wings
  • Featured Review:
  • on November 27, 2018
  • Love the fit and function.
  • Very comfortable and truly reduces.
  • Wacoal
  • Ultimate Side Smoother Bra
  • 67 reviews
  • Colors:
Details:
  • Feel confident in this side smoothing, underwire T-shirt bra
  • Foam-lined cups with extra side coverage for underarm bulge
  • End strap slipping with adjustable, close-set straps
  • Innovative criss-cross design in band helps to minimize bulge
  • Smooth, seamless microfiber and tulle
  • Featured Review:
  • on November 15, 2018
  • GREAT
  • THE BEST BRA I EVER USED
  • Goddess
  • Adelaide Maximum Coverage Bra
  • 49 reviews
  • Colors:
Details:
  • Flatter your figure in this supportive underwire bra
  • Mirror your natural shape with unlined, 4-part cups
  • End strap slipping with adjustable, close-set straps
  • Semi-sheer, stretch lace and mesh
  • Featured Review:
  • on December 14, 2018
  • Amazing lift!
  • I've never worn an underwire bra before and was a bit hesitant to order on line but I am glad I did. I really like the lift the goddess bra has given me and am very surprised how nice it makes the "girls" look. Great bra for the super heavy bust. The only minus is the underwire does hurt after wearing awhile but the lift is worth it to me.
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