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40E NEW ARRIVALS

24 Results
40E NEW ARRIVALS (24 Results)
Viewing All 24 items
  • Elomi
  • Matilda Convertible Plunge Bra
  • 85 reviews
  • Colors:
  • +3 more
Details:
  • Flaunt your curves in this elegant sheer plunge bra
  • Strategically designed 3-part underwire cups offer shape and lift
  • Get a custom fit feel with elasticized lining along plunge cups
  • Reinforced side panels provide forward shape and support
  • Side smoothing power mesh back wings eliminates side bulge
  • Featured Review:
  • on January 21, 2019
  • Love
  • Great fit
  • Wacoal
  • Basic Beauty T-Shirt Bra
  • 329 reviews
  • Colors:
  • +4 more
Details:
  • Achieve great support in this underwire T-shirt bra
  • Light, spacer fabric gives opacity like foam minus the weight
  • Get exceptional shaping thanks to the built-in inner slings
  • Minimize bulge with smoothing band and sides
  • End strap slipping with adjustable, leotard back straps
  • Featured Review:
  • on January 21, 2019
  • Waco’s tee-shirt bra
  • Beautiful, comfortable,. I can wear it all day and forget I have it on. Wearing it makes my clothes fit very well. I love it! It’s worth the money.
  • Natori
  • Conform T-Shirt Bra
  • 6 reviews
  • Colors:
Details:
  • Comfortable everyday T-shirt bra with diamond pattern
  • Supportive, underwire plush-lined, memory foam cups
  • Shimmery straps are fully adjustable for the perfect fit
  • Easily converts to racerback position for versatility
  • Soft, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on December 4, 2018
  • Incredibly comfortable bra
  • This is probably the most comfortable bra I've ever owned. The band and straps are very soft. I don't feel this bra at all when wearing it. The memory foam cups have been perfect for me, no nipples showing under fitted tops. The bra gave me great support. I've never owned a bra that had a band and straps that are this soft, so I'm curious to see if the support holds up over time the same as other bras. Otherwise I'm extremely happy with this bra!
  • Maidenform
  • Comfort Devotion Extra Coverage T-Shirt Bra
  • 52 reviews
  • Colors:
  • +2 more
Details:
  • Luxuriously soft & supportive underwire T-shirt bra
  • Seamless microfiber cups are foam-lined for modesty
  • Look sleek thanks to back and side smoothing wings
  • Customize the fit with adjustable, close-set stretch straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on December 23, 2018
  • Comfy
  • I love the bras I got. They are both comfortable and stylish. I love the look and feel of the material.
  • Chantelle
  • Parisian Allure Lace Plunge Bra
  • 3 reviews
  • Colors:
Details:
  • Pretty semi-sheer tulle and lace, side support underwire bra
  • Supportive, 4-part cups offer lift and create a rounded look
  • Flat seams allow for an almost invisible look under clothing
  • Customize your fit with adjustable, close-set stretch straps
  • Plush, 3 column, 2 row hook & eye closure; may increase with size
  • Featured Review:
  • on December 21, 2018
  • My bra
  • Fits well thank you happy indeed i am
  • Warner's
  • Lace Escape Underwire Contour Bra
  • Colors:
Details:
  • Get beautiful shape in this beautiful underwire contour bra
  • Pretty darted lace overlay on seamless plunge cups
  • Customize your fit with fully adjustable stretch straps
  • Plush, 3 column, 2 row hook and eye back closure
  • Super soft back wings lining with comfortable dig-free underband
  • Bramour
  • Tribeca Balcony Bra
  • Colors:
Details:
  • Get complete support in this unlined, 3-part cup underwire bra
  • Plush, foam sling covers entire Wonderwire for complete comfort
  • Rigid top straps with adjustable stretch back straps
  • Cushioned, 3 column, 4 row hook and eye back closure
  • Stretch microfiber and contrasting lace with wide powernet wings
  • Chantelle
  • Révèle Moi Bra
  • 38 reviews
  • Colors:
  • +2 more
Details:
  • Supportive, full coverage 4-part cup underwire bra
  • Excellent lift and shape thanks to seamed, unlined cups
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Semi-sheer lace and tulle
  • Featured Review:
  • on January 9, 2019
  • Great fit!
  • Great fit!
  • Playtex
  • 18 Hour Original Comfort Strap Wire-Free Bra
  • 245 reviews
  • Colors:
  • +8 more
Details:
  • Superior support and comfort in this wire-free bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Secure coverage with high sides and rounder cups
  • Shoulder pain relief thanks to wide comfort straps
  • Won't ride-up thanks to wide, plush-lined band
  • Featured Review:
  • on January 17, 2019
  • Playtex
  • This is a wonderful bra. It’s has full coverage on the sides,without the bumpy spill out. The straps hold a great form in front and back. Excellent cup coverage.
  • Bali
  • Passion for Comfort Minimizer Bra
  • 189 reviews
  • Colors:
  • +5 more
Details:
  • Minimize bustline up to 1" in this full coverage, underwire bra
  • Mirror your natural shape in double-layer cups
  • Arched center panel is great for high tummies
  • All-day comfort with cushioned back adjustable stretch straps
  • 3 column, 3 row hook and eye back closure with tagless feature
  • Featured Review:
  • on January 10, 2019
  • Bras
  • I really like the soft material and they fit well. And these really do help with the side bulge! Thank you.
  • Bali
  • Double Support® Wire-Free Bra
  • 124 reviews
  • Colors:
  • +7 more
Details:
  • Enjoy all day comfort in this wire-free bra
  • Signature M-Frame™, two-ply cups offer twice the support
  • Supportive side boning for D and DD cups
  • Front adjustable stretch straps create a personalized fit
  • Comfort-U® design ensures bra straps & band stay in place
  • Featured Review:
  • on January 18, 2019
  • The products that I wanted,
  • The products that I wanted, with an easy ordering system and fast delivery. So convenient!
  • Playtex
  • 18 Hour Ultimate Lift and Support Wire-Free Bra
  • 72 reviews
  • Colors:
  • +4 more
Details:
  • Seamless, floral jacquard unlined cup wire-free bra
  • Ultimate lift panel under bust shapes and supports
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Featured Review:
  • on January 16, 2019
  • Good
  • Good
  • Maidenform
  • One Fab Fit® Extra Coverage T-Back T-Shirt Bra
  • 190 reviews
  • Colors:
  • +4 more
Details:
  • Plunging front-close bra with beautiful 2-ply lace T-back
  • Smartzone® underwire cups lift and shape from the side
  • Seamless, microfiber cups are foam-lined for modesty
  • Customize the fit with fully adjustable stretch straps
  • Non-adjustable, easy on and off front closure
  • Featured Review:
  • on January 21, 2019
  • Great price.
  • The perfect bra. Thank you
  • Natori
  • Legend Convertible T-Shirt Bra
  • Colors:
Details:
  • Incredibly soft T-shirt bra has a brushed lining in cups
  • Achieve a smooth look with foam-lined underwire cups
  • Front adjustable stretch straps convert to criss-cross
  • 3 column, 2 row hook & eye closure; may increase with size
  • Smooth, stretch microfiber
  • Playtex
  • 18 Hour Cooling Comfort Wire-Free Sports Bra
  • 70 reviews
  • Colors:
Details:
  • Get the right amount of support with this wire-free sports bra
  • Built for low-impact activities such as pilates
  • Compression fit holds the breast tissue down
  • Lightly lined cups with cooling comfort airfoam fabric
  • TruSUPPORT® 4-way support system solves fit concerns
  • Featured Review:
  • on September 5, 2018
  • Very comfortable
  • Happy to have found a bra that is truly comfortable all day long! Would recommend!
  • Bali
  • Comfort Revolution Wire-Free Bra
  • 104 reviews
  • Colors:
  • +8 more
Details:
  • Delicately patterned wire-free bra provides ultimate comfort
  • Seamless, foam-lined cups provide shape & modesty
  • Comfort-U back design helps keep straps in place
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on January 10, 2019
  • Fits great!
  • Fits great!
  • Bali
  • One Smooth U™ Ultra Light T-Shirt Bra
  • 54 reviews
  • Colors:
  • +2 more
Details:
  • Incredibly lightweight underwire spacer T-shirt bra
  • Mesh trim along seamless foam-lined contoured cups
  • Breathable airy spacer fabric offers structure without the weight
  • Superior smoothing thanks to wide double-layer back wings
  • Comfort U-back is designed to keep straps in place
  • Featured Review:
  • on January 21, 2019
  • Bali’s are the best!
  • Bali’s are the best!
  • Simone Perele
  • Delice Sheer Plunge Bra
  • 6 reviews
  • Colors:
Details:
  • A timeless piece to add to your intimates collection
  • Pretty floral embroidery atop sheer tulle underwire cups
  • Supportive, darted seams for optimum lift
  • Customize your fit with fully adjustable stretch straps
  • Plush, 3 column, 2 row hook & eye closure; may increase with size
  • Featured Review:
  • on December 16, 2018
  • Band runs big
  • I normally wear a 34 DDD or 34 E, but for some reason I purchased a 32 F in this bra and I'm glad I did. I had to use the very last clasps on the band to make the band the smallest it will go. The bra is incredibly sexy and comfortable. I don't even feel like I'm wearing a bra. Perfect for low cut tops, tank tops. I wish they made a t-shirt bra with the same dimensions.
  • Bali
  • Lace Desire Bra
  • 37 reviews
  • Colors:
  • +2 more
Details:
  • Feel gorgeous in this all over lace underwire bra
  • Soft lining on bottom half of seamed full cups
  • Decorative front straps and back adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Floral lace and stretch microfiber
  • Featured Review:
  • on January 10, 2019
  • Great bra in every way!
  • I am so impressed with this bra that I can not say enough good things about it. It is always scary trying a new brand of bra because they all fit differently but this bra is everything I could have wished for. It is a perfect 40C and super comfortable with no slippage at all, no gapping in the cup - just perfect! That's all I can say!
  • Bali
  • One Smooth U® Smoothing & Concealing Bra
  • 38 reviews
  • Colors:
  • +2 more
Details:
  • Get dressed with confidence in this total smoothing bra
  • Full coverage seamless underwire contour cups
  • Built-in concealing petals for modesty and shaping
  • Built-up Comfort-U® design minimizes back bulge
  • Restricted stretch straps are fully adjustable and won't slip
  • Featured Review:
  • on January 16, 2019
  • Love this bra!
  • Love it...have bought several
  • Bali
  • Live It Up Bra
  • 61 reviews
  • Colors:
  • +2 more
Details:
  • This smooth seamless bra offers unmatched comfort
  • Light, unlined molded cups with supportive underwire
  • Natural shape is maintained in molded double-layer cups
  • Comfort front straps, back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Featured Review:
  • on January 14, 2019
  • Bras
  • Very pleased with the quality.
  • Bali
  • Passion For Comfort Back Smoothing Bra
  • 2 reviews
  • Colors:
Details:
  • Achieve incredible shape and fit in this seamless underwire bra
  • Lightly-lined foam contour cups with subtle built-in lift channel
  • Eliminate back bulge with smoothing back wings
  • Fully adjustable stretch straps easily convert to racerback
  • Plush, 3 column, 3 row hook & eye closure; may increase with size
  • Featured Review:
  • on July 9, 2018
  • Pretty and Comfortable
  • This bra fits very well, good support and looks smooth under clothing. A good basic everyday bra that is nice looking too
  • Bali
  • Beauty Lift Wire-Free Bra
  • Colors:
Details:
  • Get complete comfort in this gravity defining wire-free bra
  • Minimal stretch, floral patterned unlined cups lift and shape
  • Minimize bulge with smoothing wings; hook and eye back closure
  • Customize your fit with fully adjustable stretch straps
  • Stretch microfiber with mesh-lined wings
  • Dominique
  • Nadine Nursing Bra
  • Color:
Details:
  • Nurse with ease in this comfortable underwire bra
  • Molded cups have side boning on mesh wings for added support
  • Convenient, front reach one-handed nursing clips
  • Back adjustable wide stretch straps offer a custom fit feel
  • 3 column, 4 row hook and eye back closure
Viewing All 24 items
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