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40E NEW ARRIVALS

29 Results
40E NEW ARRIVALS (29 Results)
Viewing All 29 items
  • Wacoal
  • Basic Beauty T-Shirt Bra
  • 210 reviews
  • Colors:
  • +4 more
Details:
  • Achieve great support in this underwire T-shirt bra
  • Prevent show-through with seamless spacer-lined cups
  • Light, spacer fabric gives opacity like foam minus the weight
  • Smooth and soft bodysuede knit fabric lines the stretch cups
  • Exceptional shaping support from inner slings
  • Featured Review:
  • on February 16, 2018
  • Greta fit & stretch
  • A great fitting bra. I wear a 34DDD normally & after reading reviews, went with the 34E. It couldn't be a better fit:). I will plan on purchasing more colors. The only thing I didn't like was the fact that it has 4 hooks in back-a bit of an overkill there, really not necessary and doesn't really change the coverage or shape the bra gives...a little much
  • Chantelle
  • C Magnifique Minimizer Bra
  • 157 reviews
  • Colors:
  • +2 more
Details:
  • Minimize bustline by one inch in this minimizer bra
  • Flattering lift and support thanks to built-in inner slings
  • Seamless underwire cups are free of padding
  • Minimize bulge with wide smoothing sides and back
  • End strap slipping with adjustable, leotard back straps
  • Featured Review:
  • on February 13, 2018
  • Solid Choice
  • This bra is very very comfortable. I purchased it about 6 months ago and its held up great. My only qualm is that the silhouette does minimize, but it does that by flattening your boobs out. They look flattened, and make your chest look wide. That being said if Im wearing something thicker, like a sweater I definitely grab this bra first. This is a no fuss bra.
  • Anita
  • High Impact Wire-Free Sports Bra
  • 230 reviews
  • Colors:
  • +3 more
Details:
  • Work out in this supportive wire-free sports bra
  • Built for high-impact activities such as Zumba
  • Encapsulated cups for support; compression for holding
  • Stay dry with moisture-wicking microfiber terry-lined cups
  • Natural shape maintained by seamed double-layer cups
  • Featured Review:
  • on February 6, 2018
  • Best sports bra I’ve ever owned
  • Keeps the girls in place while taking my Jazzercize classes! So comfortable you forget you are wearing it.
  • Chantelle
  • Rive Gauche Bra
  • 137 reviews
  • Colors:
Details:
  • Lightweight comfort as the lace lays flat under clothing
  • Rounded, natural silhouette due to angled cup seams
  • Customize the fit with fully adjustable stretch straps
  • Semi-sheer stretch lace lays flat under clothing
  • Feminine look and feel in semi-sheer stretch lace
  • Featured Review:
  • on February 14, 2018
  • Absolute Favorite Bra
  • I adore this bra. When Chantelle initial announced they were going to discontinue the bra I nearly broke down in the store crying. That they backed down on this decision due to overwhelming customer response did not surprise me. This bra fits me perfectly. I have trouble with a lot of full coverage bras cutting in at the armpit, but this style cuts lower there while still supporting along the side. It's U shaped back also is helps keep the straps in place if you have narrower shoulders and a larger cup. I'm plus sized and definitely prefer the 3 hook vs the 2 hook band, though I've fluctuated between sizes so I've worn both. I have found it impossible to find a bra that I love more than this one. At this point I've owned about 2 dozen Rive Gauche bras in a variety of colors over about 7 years. I've bought about a dozen other styles over that time, but none have compared to my love of Rive Gauche. I can't say that it is the perfect bra for everyone, but if it fits you right you'll never want to give it up. My one issue as some have noted is the lace under the breast can be irritating. Especially after you've worn the bra for a while it has a tendency to roll in and can be scratchy.
  • Elomi
  • Cate Side Support Bra
  • 112 reviews
  • Colors:
  • +3 more
Details:
  • Lift and shape your breasts in this full cup bra
  • Seamed, 3-part double-layer underwire cups
  • Maximum lift and natural shape thanks to exterior side panels
  • Breathable mesh wings help smooth your back
  • End strap slipping with adjustable, close-set straps
  • Featured Review:
  • on February 13, 2018
  • Great uplift and support
  • Bought the size I had this style , was fitted for the size at retail, however think band should be bigger, too tight
  • Chantelle
  • C Magnifique Minimizer T-Shirt Bra
  • 30 reviews
  • Colors:
Details:
  • Minimize bustline by one inch in this minimizer T-shirt bra
  • Breathable spacer fabric gives opacity like foam minus the weight
  • Great shape thanks to fuller coverage and supportive underwire
  • Eliminate back bulge with wide, smoothing back wings
  • End strap slipping with adjustable, leotard back straps
  • Featured Review:
  • on February 4, 2018
  • Great fit!
  • I love chantelle bras. It is my favorite brand and it's the only brand I buy!
  • Chantelle
  • Hedona Minimizer Bra
  • 45 reviews
  • Colors:
Details:
  • Minimizes bustline up to one inch in this underwire bra
  • Natural shape maintained in molded double-layer cups
  • Excellent side support thanks to built-in boning
  • End strap slipping with adjustable, close-set straps
  • Hook-and-eye back closure: 3 columns, 2 rows
  • Featured Review:
  • on October 29, 2017
  • super comfortable!
  • I was hesitant to purchase this style, but read some reviews and decided to give it a try. Iam very glad that I did. the fit is excellent for my size, I will purchase this style again!
  • Chantelle
  • Parisian Plunge Bra
  • 26 reviews
  • Colors:
Details:
  • Pretty semi-sheer tulle lace underwire bra
  • Supportive, 4-part cups offer lift and create a rounded look
  • Seductive, plunging neckline for a more appealing silhouette
  • Flat seams allow for an almost invisible look under clothing
  • End strap slipping with fully adjustable, close-set straps
  • Featured Review:
  • on September 2, 2017
  • Very uplifting, but runs small
  • I usually wear a 34 F in Chantelle and Simon Perele. For some reason this bra runs small in the band size. I ended up happy with a 36 F. This bra provides excellent lift and a slightly rounded shape for heavy pendulous breats. Another benefit is that the shiulder straps can be fully adjusted- there is no embroidery or anything preventing complete shoulder adutment. This is important for those of us who are short, but big busted. The fabric stretches just a teensy fairly rigid. This is a heavy duty, industrial strength brassiere for those of us who want lots of lift . The suede shade is opaque enough that nipples don't show through. No padding is fantastic because I do not want added size!
  • Goddess
  • Petra Banded Bra
  • Colors:
Details:
  • Mirror your natural shape in this unlined underwire bra
  • Superior shape in seamed, 4-part side support cups
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
  • Wacoal
  • Stark Beauty Bra
  • 7 reviews
  • Colors:
Details:
  • Feel elegant in this seamless floral lace bra
  • Maintain natural shape with lightly lined, underwire molded cups
  • Keep breasts centered thanks to mesh inner slings
  • Minimize slippage with close-set back adjustable stretch straps
  • Plush, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on January 22, 2018
  • Great bra
  • I bought this bra in beige and loved it so much I ordered it in black, so comfortable, best bra ever.
  • Empreinte
  • Diane Balconette Bra
  • Color:
Details:
  • Get superior shape in this unlined, underwire bra
  • Lift and round your breasts in 3-part non-stretch cups
  • Supportive side boning helps keep the bra in place
  • Customize the fit with limited stretch, back adjustable straps
  • 3 column, 2 row hook and eye back closure
  • Prima Donna
  • Summer Vertical Balcony Bra
  • Color:
Details:
  • Gorgeously designed floral underwire balcony bra
  • Express your femininity with the stunning floral embroidery
  • Darted unlined cups offer subtle lift and shape
  • Smooth transition to skin thanks to elastic lining along top cup
  • Customize your fit with fully adjustable stretch straps
  • Wacoal
  • First Instinct Bra
  • Colors:
Details:
  • Supportive, full coverage seamless underwire bra
  • Smooth, two-ply cups with hidden inner sling for added support
  • Underwire encased in plush fabric for added comfort
  • Customize the fit with back adjustbale, stretch straps
  • 3 column, 2 row hook and eye back closure
  • Leonisa
  • Posture Corrector Wire-Free Bra
  • 6 reviews
  • Colors:
Details:
  • Get posture perfect in this posture correcting wire-free bra
  • Maintain your natural shape thanks to double-layer molded cups
  • Power mesh banded back lends additional support to this bra
  • Wide, cushioned straps are back adjustable with hook and eye
  • Convenient front-close with 2 column, 7 row hook and eye closure
  • Featured Review:
  • on September 17, 2017
  • Great for posture
  • I've had mine for several months & love them. My only complaint is that you can see where this bra fastens in the front through your clothes.
  • Playtex
  • 18 Hour Original Comfort Strap Wire-Free Bra
  • 149 reviews
  • Colors:
  • +9 more
Details:
  • Superior support and comfort in this wire-free bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Secure coverage with high sides and rounder cups
  • Shoulder pain relief thanks to wide comfort straps
  • Won't ride-up thanks to wide, smoother back
  • Featured Review:
  • on February 17, 2018
  • Long lasting bra
  • I like the bra for its fit and the fact that it washes up well. I do NOT put it in the dryer. The straps are extemely comfortable.
  • Olga
  • Cloud 9 Minimizer Bra
  • 21 reviews
  • Colors:
Details:
  • Reduce the appearance of your bust up to 1 cup size
  • Mirror your natural shape in double-layer underwire cups
  • Enhanced comfort thanks to padded underwire
  • Added support thanks to rigid front straps
  • Rigid front straps, back adjustable stretch straps
  • Featured Review:
  • on February 7, 2018
  • Ultimate comfort ‘
  • One of the softest, most comfortable and supportive bras I’ve tried and a perfect fit.... no underarm spillage
  • Enell
  • High Impact Wire-Free Racerback Sports Bra
  • Color:
Details:
  • Maximum impact, unlined wire-free sports bra
  • Built for high-impact activities such as Running
  • Compression fit holds the breast tissue down
  • Transfers moisture away from your body
  • Racerback design allows for fullest range of motion
  • Wacoal
  • High-Impact Convertible Underwire Sports Bra
  • Colors:
Details:
  • Feel confident in this supportive, full coverage sports bra
  • Built for high-impact activities such as Jogging
  • Encapsulated cups for support; compression for holding
  • G cups have built-in inner sling for added support
  • Mirror your natural shape in double-layer undewire cups
  • Sculptresse
  • Candi Side Support Bra
  • Colors:
Details:
  • Get superior support in this seamed 4-part cup bra
  • Natural shape maintained in molded underwire cups
  • Minimize back bulge with double-layer smoothing wings
  • Dot embroidered mesh adds a feminine touch
  • Back adjustable, close-set stretch straps
  • Paramour
  • Dahlia Geo Lace Bra
  • Color:
Details:
  • Beautifully constructed full coverage underwire bra
  • Unique 4-part cups promote side support and shape
  • End strap slipping with close-set, adjustable stretch straps
  • Soft, 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
  • Bali
  • Lace Desire Bra
  • 12 reviews
  • Colors:
Details:
  • Feel gorgeous in this all over lace underwire bra
  • Maintain natural shape thanks to molded cups
  • Decorative front straps and back adjustable stretch straps
  • Comfort-U back design helps keep straps in place
  • Smoothing, double-layer microfiber and stretch lace wings
  • Featured Review:
  • on February 2, 2018
  • Great features and amazing fit.
  • Definitely enjoy this online experiance and my orders come in just as I requested.
  • Elomi
  • Kelly Convertible Plunge Bra
  • Color:
Details:
  • Flaunt your curves in this flirty, plunge underwire bra
  • Strategically designed 4-part cups offer shape and lift
  • Get a custom fit feel with elasticized lining along cups
  • Reinforced side panels provide forward shape and support
  • Fully adjustable straps easily convert to racerback with J-hook
  • Sculptresse
  • Gina Full Cup Bra
  • Colors:
Details:
  • Achieve incredible shape and support in this full cup bra
  • Natural shape maintained in molded underwire cups
  • Structured 4-part cup design for incredible side support
  • Customize the fit with back adjustable stretch straps
  • Firm stay-put strap support due to unique scallop edge
  • Dita Von Teese
  • Sheer Witchery Full Cup Balconette Bra
  • 1 review
  • Color:
Details:
  • Feel sophisticated in this gorgeous satin balcony bra
  • Supportive seamed foam-lined underwire cups
  • Reinforced side boning promotes structured support
  • Gorgeous lace picot trim for an added feminine touch
  • Soft, 3 column, 3 row hook and eye back closure
  • Featured Review:
  • on February 12, 2018
  • Surprisingly supportive
  • I bought this bra in my normal 32f and it was too small in the band so I’m sending it back for a 34E. This bra is so amazing and gorgeous I don’t care how many time I need o exchange to get the right size. It’s lovely and the band is really really strong. Also bought madam x in 32f and it fit perfectly so the sizing of this company varies from style to style in my opinion (also bought another style I changed my mind about). Overall I’m super excited about this bra.
  • Playtex
  • Love My Curves Balconette Bra
  • Colors:
Details:
  • Mirror your natural shape in this balconette underwire bra
  • Supportive, seamed 3-part cups are mesh-lined
  • Higher sides and full cups for secure coverage
  • Customize the fit with fully adjustable, stretch straps
  • 3 column, 3 row hook and eye back closure
  • Olga
  • No Side Effects™ T-Shirt Bra
  • 25 reviews
  • Colors:
  • +3 more
Details:
  • Eliminate underarm bulge in this side smoothing bra
  • Prevent show-through with seamless, foam-lined underwire cups
  • Superior back smoothing thanks to laser-cut wings
  • Easy-to-reach, front adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on December 23, 2017
  • I've never owned a bra like this.
  • This bra has a great deal of support and no spill over on the sides. I'm still getting used to wearing it but I will keep wearing it. My tops look like they fit better because of this bra. I, also, like the no-seam on the cups.
  • Playtex
  • 18 Hour Ultimate Lift and Support Wire-Free Bra
  • 29 reviews
  • Colors:
Details:
  • Seamless, floral jacquard unlined cup wire-free bra
  • Ultimate lift panel under bust shapes and supports
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Featured Review:
  • on February 12, 2018
  • Good Fit
  • Delivery wa swift. Bra fits well. Will purchase another in a couple of weeks.
  • Olga
  • Cloud 9™ Wire-Free Bra
  • 3 reviews
  • Colors:
Details:
  • All day comfort in this wire-free T-shirt bra
  • Beautiful contrasting lace trim adds some flair to this style
  • Achieve a smooth silhouette with foam-lined cups
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
  • Featured Review:
  • on January 18, 2018
  • So comfortable
  • I 1st got 2 of this bra loved it so much ordered 2 more, highly recommend it
  • Bali
  • One Smooth U™ Back Smoothing T-Shirt Bra
  • 23 reviews
  • Colors:
Details:
  • Back smoothing, full coverage underwire T-shirt bra
  • Seamless, foam-lined cups with plush lining for comfort
  • Comfort U-back is designed to keep straps in place
  • Conventional straps convert to criss-cross
  • End strap slipping with adjustable, close-set straps
  • Featured Review:
  • on August 29, 2017
  • Comfortable!
  • Finally found a comfortable bra! Fit is great and most comfortable bra!
Viewing All 29 items


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