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40E NEW ARRIVALS

26 Results
40E NEW ARRIVALS (26 Results)
Viewing All 26 items
  • Birdsong
  • Ayla Full Cup T-Shirt Bra
  • 10 reviews
  • Colors:
Details:
  • Get great coverage in this seamless T-shirt bra
  • Supportive and smooth foam-lined underwire cups
  • Added support with non-stretch front straps
  • Customize the fit with fully adjustable, stretch straps
  • Strap adjustments stay in place thanks to ribbed detail
  • Featured Review:
  • on October 18, 2019
  • Pleasant surprise
  • With a narrow back and big cup it's hard to find reasonably priced bras that fit. This fits the bill.
  • Olga
  • Luxury Lift Bra
  • 113 reviews
  • Colors:
  • +3 more
Details:
  • Supportive lift thanks to powerful fabrication in cups
  • Get a rounded shape in unlined underwire cups
  • Adjustable, close-set, stretch straps stay in place
  • 3 column, 3 row hook and eye back closure
  • Stretch microfiber with lace overlay
  • Featured Review:
  • on October 12, 2019
  • Wonderful
  • These new bras feel so good.
  • Olga
  • Sheer Leaves Minimizer Bra
  • 90 reviews
  • Colors:
Details:
  • Reduce the appearance of your bust up to 1 cup size
  • Mesh-lined underwire cups provide shape and lift
  • Rigid front straps, back adjustable stretch straps
  • Eliminate back bulge with wide, smoothing back wings
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on October 15, 2019
  • Up to the job
  • This is my second purchase of the Olga Sheer Leaves Minimizer Bra and naturally I'm happy with it. I am 63 and a D cup so gravity has done it's work , but this bra helps me maintain a more youthful profile.
  • Olga
  • Signature Support Satin Bra
  • 219 reviews
  • Colors:
Details:
  • Mirror your natural shape in this unlined, underwire bra
  • All-day comfort thanks to the unique padded underwire
  • Flattering lift and support from built-in inner slings
  • Minimize bulge with smoothing wings and back
  • End strap slipping with back adjustable, close-set straps
  • Featured Review:
  • on October 17, 2019
  • Love this bra fits well
  • Love this bra fits well
  • Paramour
  • Abbie Front Close T-Shirt Bra
  • 42 reviews
  • Colors:
Details:
  • Gorgeous lace T-back, underwire T-shirt bra
  • Prevent show-through with seamless foam-lined cups
  • Customize the fit with front adjustable, stretch straps
  • Convenient sliding bar front closure
  • Buttery soft, stretch microfiber and lace
  • Featured Review:
  • on October 15, 2019
  • Great bra in plus size
  • Great bra in plus size
  • Bali
  • One Smooth U Smoothing & Concealing Bra
  • 46 reviews
  • Colors:
  • +3 more
Details:
  • Get dressed with confidence in this total smoothing bra
  • Full coverage seamless underwire contour cups
  • Concealing petals for modesty and shaping
  • Built-up Comfort-U design minimizes back bulge
  • Restricted stretch straps are fully adjustable
  • Featured Review:
  • on August 31, 2019
  • Best Bra Ever!
  • This bra is just the very best one I have ever found at any price! It has a very light foam padding and hidden concealing petals that keep you from showing through. The U back keeps the straps from sliding off your shoulders. What can I say - it is just absolutely perfect and comfortable too!!!
  • Contradiction
  • Suspense Strappy Bra
  • 2 reviews
  • Colors:
Details:
  • Fishnet mesh and floral lace overlay underwire bra
  • 3-part fishnet mesh cups with self-tie halter strap
  • Stretch lace cup overlay attached to traditional straps
  • Reinforced side boning promotes additional support
  • Traditional stretch straps are fully adjustable
  • Featured Review:
  • on May 11, 2019
  • decent bra for the price
  • Liked the look and price, came in my size and color preference (black, 34F), so I bought one. it looks good on, feels decent. be warned that the halter tie can be tiring on yr neck if you wear it for long periods of time. :)
  • Vanity Fair
  • Beauty Back Smoother Bra
  • 247 reviews
  • Colors:
  • +12 more
Details:
  • Eliminate bulge in this all over smoothing T-shirt bra
  • Achieve great shape with foam-lined underwire cups
  • Close-set, fully adjustable stretch straps won't slip
  • Floral lace overlay on select colors
  • Soft, microfiber blend and lace
  • Featured Review:
  • on October 12, 2019
  • I love this bra. I
  • I love this bra. I have tried so many other’s.Nothing fits like this bra.
  • Bali
  • One Smooth U Ultra Light T-Shirt Bra
  • 85 reviews
  • Colors:
Details:
  • Incredibly lightweight underwire spacer T-shirt bra
  • Mesh trim along seamless foam-lined contoured cups
  • Breathable airy spacer fabric offers structure without the weight
  • Superior smoothing thanks to wide double-layer back wings
  • Comfort U-back is designed to keep straps in place
  • Featured Review:
  • on October 13, 2019
  • ??Perfect Bra??
  • This has become my “go to” bra. I usually don’t like underwire bras, but this one is ultra comfortable. I often have problems with bands rolling up, straps slipping and not filling up cup on top (I am a senior citizen and the girls are droopy). I have none of those problems with this bra.
  • Vanity Fair
  • Beauty Back Full Cup Wire-Free Bra
  • 196 reviews
  • Colors:
  • +10 more
Details:
  • Beautifully smooth, wire-free T-shirt bra
  • Contoured cups provide shape and coverage
  • All around smoothing and shaping without the wires
  • Fully adjustable, close-set, stretch straps
  • Ultra-soft stretch microfiber
  • Featured Review:
  • on October 10, 2019
  • Vanity fair beauty back
  • Beautiful no wire bra very comfortable with good support
  • Bali
  • Passion for Comfort Minimizer Bra
  • 254 reviews
  • Colors:
  • +12 more
Details:
  • Minimize bust up to 1.5" in this full coverage bra
  • Supportive, double-layer underwire cups
  • Arched center panel is great for high tummies
  • Cushioned back adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on October 18, 2019
  • For fit , comfort and
  • For fit , comfort and style, this bra is wonderful. Thank you.
  • Natori
  • Comfort Conform T-Shirt Bra
  • 8 reviews
  • Colors:
Details:
  • Comfortable everyday T-shirt bra with diamond pattern
  • Supportive, underwire plush-lined, memory foam cups
  • Shimmery straps are fully adjustable for the perfect fit
  • Easily converts to racerback position for versatility
  • Soft, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on May 24, 2019
  • ????
  • ??????
  • Vanity Fair
  • Beauty Back Minimizer Bra
  • 92 reviews
  • Colors:
  • +3 more
Details:
  • Reduce the bust line up to 1 ½ inches in this bra
  • Two-ply underwire cups provide shape and support
  • Smooth out back bulge with wide, stretch back wings
  • Close-set, fully adjustable stretch straps stay in place
  • Soft inner straps for added comfort
  • Featured Review:
  • on October 16, 2019
  • Awesome bra for great price.
  • Awesome bra for great price. My daughter loves it! I have been looking all over for the price
  • Glamorise
  • Wonderwire Front-Close Bra
  • 222 reviews
  • Colors:
  • +2 more
Details:
  • Full coverage front-closure bra with a unique underwire
  • Darted, unlined double-layer lace cups
  • Wonderwire design has a hidden cushion comfort band
  • Comfort band prevents underwire from digging in
  • Back adjustable, close-set, straps won't slip
  • Featured Review:
  • on October 13, 2019
  • Best brother in the world
  • I give this bra A five star because it fits me everywhere it has a very wide back and it clips in the front I am a breast cancer survivor and with reconstruction surgery afterwards they just were very round and these bras seem to cover everything and I have to wear an underwire so these have the underwire all the way under and along the sides to keep everything all nice and tucked in and I don’t have that ugly back fat showing they also have these wide gel straps on your shoulders that help with support and keeping Debra in place They are so comfortable I sometimes forget that I have them on and I love all the colors I like them so well I got one in every color
  • Vanity Fair
  • Lace Beauty Back Smoothing Bra
  • 28 reviews
  • Colors:
Details:
  • Seamless, lightly foam-lined underwire cup T-shirt bra
  • Shapes and smoothes sides and back
  • No poke underwire for a comfortable fit
  • Adjustable, close-set, stretch straps won't slip
  • Soft microfiber blend with pretty stretch lace
  • Featured Review:
  • on August 22, 2019
  • Great
  • Great
  • Glamorise
  • Magic Lift Support Wire-Free Bra
  • 290 reviews
  • Colors:
  • +3 more
Details:
  • Mirror your natural shape in this unlined wire-free bra
  • No shoulder strain thanks to Unique Magic Lift design
  • Designed to lift, support & separate for total comfort
  • Comfort non-stretch front strap are back adjustable
  • 3 column, 3 row hook & eye closure; increases with size
  • Featured Review:
  • on October 16, 2019
  • Not too bad...
  • I loathe bras, period. This one is not too bad and as close as I can get to any kind of comfort.
  • Amoena
  • Lara Satin Wire-Free T-Shirt Bra
  • 10 reviews
  • Colors:
Details:
  • Prevent show-through in this wire-free T-shirt bra
  • Fabric pocket for use with prosthesis or enhancers
  • Mastectomy bra designed for post breast surgery
  • Smooth silhouette with seamless, foam-lined cups
  • Excellent side support thanks to built-in boning
  • Featured Review:
  • on October 13, 2019
  • Comfortable, nice quality
  • Comfortable, nice quality
  • Paramour
  • Dahlia Geo Lace Bra
  • 27 reviews
  • Colors:
Details:
  • Beautifully constructed full coverage underwire bra
  • Unique 4-part cups promote side support and shape
  • Fully adjustable close-set stretch straps
  • 3 column, 3 row hook & eye closure; increases with size
  • Non-stretch lace cups with powernet mesh back wings
  • Featured Review:
  • on October 14, 2019
  • new brand
  • Thanks for fitting me to a new brand. I've found yet another that I love. Which is NOT easy for me!
Pour Moi Amour Lace Bra
  • Pour Moi
  • Amour Lace Bra
  • 63 reviews
  • Colors:
Details:
  • Achieve dramatic uplift in this beautiful underwire bra
  • Vibrant contrast double-lined underwire cups
  • Customize the fit with adjustable stretch straps
  • Scalloped edge on straps so adjusters stay in place
  • 3 column, 2 row hook & eye closure; increases with size
  • Featured Review:
  • on October 12, 2019
  • Love it!
  • Love it!
  • Gossard
  • Longline Front-Close Plunge Bra
  • 10 reviews
  • Colors:
Details:
  • Supportive longline underwire bra with deep plunge
  • Unlined cups with padded inner slings for comfort
  • Gorgeous lace racerback with adjustable stretch straps
  • 1 column, 5 row hook and eye front closure
  • Luxurious stretch lace and mesh wings
  • Featured Review:
  • on September 24, 2019
  • Runs small
  • Great bra but order a cup size up!
  • Glamorise
  • Magic Lift Wire-Free Bra
  • 14 reviews
  • Colors:
Details:
  • Mirror your natural shape in this unlined wire-free bra
  • Full cups have Magic Lift supportive inner slings
  • Geometric patterned trim adds a feminine touch
  • Pressure relieving padded comfort front straps
  • Back adjustable leotard stretch straps
  • Featured Review:
  • on May 9, 2019
  • Fits very well but I
  • Fits very well but I wish the nylon lining was smoother and more durable.
  • Calvin Klein
  • Seductive Comfort Lace Bra
  • 9 reviews
  • Colors:
Details:
  • Achieve great lift in this 3-part cup underwire bra
  • Unlined cups, inner slings and back smoothing wings
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Quality stretch lace and microfiber
  • Featured Review:
  • on August 8, 2019
  • Calvin Klein bras
  • I have searched long and hard for these bras, ever more scarce. I refuse to wear the ubiquitous cheaper/ly made foam bras. These are well-made, beautiful and make me feel sexy!
  • SPANX
  • Low Profile Minimizer Bra
  • Colors:
Details:
  • Minimize bustline up to 1 inch in this underwire bra
  • Seamless, unlined cups with built-in inner sling
  • Cushioned underwire for added comfort
  • Keyhole front adds a trendy flair
  • Comfort front straps are back adjustable
  • Paramour
  • Diamond Lurex Lace Bra
  • Colors:
Details:
  • Beautifully constructed full coverage underwire bra
  • Foam lining with shimmer lace overlay & darted seams
  • Strappy center gore offers a fashion flair
  • Customize the fit with fully adjustable, stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Paramour
  • Sensational Seamless Bra
  • Colors:
Details:
  • Incredibly soft seamless bra is perfect for every day
  • Plush fabric feels like second-skin on your body
  • Double-layer molded underwire cups promote shape
  • Hidden built-in inner sling for lift & projection
  • Back adjustable stretch leotard straps won't slip
  • Paramour
  • Angie Front-Close Minimizer Bra
  • Colors:
Details:
  • Reduce your bust up to 1 inch in this minimizer bra
  • Front-close, unlined underwire cups with embroidery
  • Back adjustable stretch comfort straps
  • Supportive padded inner sling for shape
  • Stretch microfiber with powernet mesh back
Viewing All 26 items
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