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40C NEW ARRIVALS

44 Results
40C NEW ARRIVALS (44 Results)

  • Shop Elomi Bra StylesShop Elomi Bra Styles
  • Chantelle C Magnifique Minimizer Bra
    • Chantelle
    • C Magnifique Minimizer Bra
    • 153 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Maintain natural shape in molded double-layer cups
    • Seamless, lined underwire cups are free of padding
    • Flattering lift and support thanks to built-in inner slings
    • Minimize bulge with wide smoothing sides and back
    • Featured Review:
    • on October 20, 2017
    • Very comfortable bra
    • Fits well and the most comfortable bra I own. Bought 4 colors.
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  • Wacoal Awareness Seamless Bra
    • Wacoal
    • Awareness Seamless Bra
    • 171 reviews
    • Colors:
    • +3 more
    Details:
    • This seamless underwire bra offers support and full coverage
    • Natural shape achieved with inner slings in molded cups
    • Shoulder pain relieved with wide comfort straps
    • 42-44 DD-H cups have rigid straps
    • Smooth, stretch jacquard calla lily microfiber
    • Featured Review:
    • on November 14, 2017
    • Great purchase
    • I bought it a month ago and find the bra to be comfortable with good support.
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  • Chantelle Rive Gauche Bra
    • Chantelle
    • Rive Gauche Bra
    • 134 reviews
    • Colors:
    • +2 more
    Details:
    • Lightweight comfort as the lace lays flat under clothing
    • Rounded, natural silhouette due to angled cup seams
    • Customize the fit with fully adjustable stretch straps
    • Semi-sheer stretch lace lays flat under clothing
    • Feminine look and feel in semi-sheer stretch lace
    • Featured Review:
    • on October 19, 2017
    • Pretty
    • Pretty and great support. I've been wearing them for 10 years.
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  • Prima Donna Twist Tresor T-Shirt Bra
    • Prima Donna
    • Twist Tresor T-Shirt Bra
    • 5 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this full coverage T-shirt bra
    • Smooth silhouette maintained with underwire contour cups
    • Double-layer striped mesh wings for added support
    • Customize the fit with adjustable stretch straps
    • Luxurious stretch microfiber
    • Featured Review:
    • on August 9, 2017
    • This is the bra I've been searching for!
    • I purchased this bra two months ago to replace my older Panache superbra in a UK 32FF. I was looking for another tee shirt bra with molded cups but not thick padding. I was on a desperate search for a bra with straps that would not continually slip off my shoulders, as the Panache had done. And, if I could find a bra that would lift and bring my breasts together a little bit to avoid the awkward "valley" while wearing some shirts, even better! I'm thrilled to report the Prima Donna Tesor exceeded my expectations! I ordered the U.K. 32 F and it is the perfect fit! This bra lifts me (just a bit, in the "I'm fit and strong" sort of way), it brings my breasts together, but not so close that they're touching (there is just the smallest difference on how the cups of this bra, and how the cups of the Panache come together, but in fit, it makes a big difference - no more valley!), and the straps do not move off my shoulders from the time I put it on in the morning until the time I take it off at night! I read reviews of women who said the bra cut in to their skin around the band, I have not experienced that at all! I was also surprised it has a ONE HOOK closure! I doubted that little support would work to me when I pulled it out of the box, but once hooked, it felt completely secure and does move all day! it's an expensive bra, listing at $130 US, and the reason I only ordered one, but after giving it a test run, I promptly ordered another! I have finally found the bra I've spent years searching for!
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  • Lilyette Plunge Into Comfort Minimizer Bra
    • Lilyette
    • Plunge Into Comfort Minimizer Bra
    • 61 reviews
    • Colors:
    • +9 more
    Details:
    • Smooth and seamless underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Reduce size not shape with non-stretch, molded unlined cups
    • Cushioned underwire for comfort and no poke through
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on October 26, 2017
    • Excellent bra
    • This bra gives me so much support. I absolutely love it.
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  • Bali Double Support® Wire-Free Bra
    • Bali
    • Double Support® Wire-Free Bra
    • 73 reviews
    • Colors:
    • +5 more
    Details:
    • Experience comfort in this molded unlined wire-free bra
    • Smooth, seamless cups for the most natural feel
    • Supportive side boning for D cup and DD cups
    • Comfort-U back design helps keep straps in place
    • Adjustable, close-set, non-stretch straps won't slip
    • Featured Review:
    • on October 27, 2017
    • My Favorite Bra
    • I have tried other brands and Bali is my favorite! They offer a wonderful fit at a fair price. I have gone into stores where they offer a personal fitting and the sales person always recommends this style. I get wonderful support without the underwire. I find this bras comfortable and now that I can order online. Bra shopping is a breeze!
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  • Wacoal Basic Benefits Bra
    • Wacoal
    • Basic Benefits Bra
    • 1 review
    • Colors:
    Details:
    • Feel beautiful and confident in this lace underwire bra
    • Superior lift and shape due to seamed 3-part cups
    • Double lined mesh wings for added support
    • End strap slipping with adjustable, leotard back straps
    • Semi-sheer lace and stretch mesh
    • Featured Review:
    • on June 26, 2017
    • Sexy and Beautiful
    • Had to find a new style, my favorite has been discontinued. The Basic Benefits offers a beautiful lace cup, great support, fits perfect, and allows me to feel sexy even though I need a lot of support!
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  • Rhonda Shear Ahh Leisure Bralette
    • Rhonda Shear
    • Ahh Leisure Bralette
    • 55 reviews
    • Colors:
    Details:
    • Light support wire-free bra with molded, unlined cups
    • Body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • No closure - goes on over the head
    • Featured Review:
    • on September 4, 2017
    • Really comfortable
    • I bought four last month and I'm happy I did. They replace my other bras and they are more comfortable to wear, even in hot weather.
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  • Vanity Fair Beauty Back™ Smoother Bra
    • Vanity Fair
    • Beauty Back™ Smoother Bra
    • 123 reviews
    • Colors:
    • +14 more
    Details:
    • Eliminate back bulge in this back smoothing T-shirt bra
    • Prevent show-through with foam-lined underwire cups
    • Shapes and smoothes sides and back
    • End strap slipping with adjustable, close-set straps
    • Lovely lace overlay on select styles
    • Featured Review:
    • on November 11, 2017
    • Love the 3 hook very comfortable
    • Love this bra. Purchased it in larger size and lost some weight so purchased in a smaller size because it is so comfortable
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  • Bali Passion for Comfort Minimizer Bra
    • Bali
    • Passion for Comfort Minimizer Bra
    • 124 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Added coverage and support thanks to the full cups
    • Cushioned back adjustable stretch straps
    • Arched center panel is great for high tummies
    • Featured Review:
    • on November 7, 2017
    • Great fit
    • Great support and mimimizer helps my clothes fit better
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  • Vanity Fair Beauty Back™ Minimizer Bra
    • Vanity Fair
    • Beauty Back™ Minimizer Bra
    • 44 reviews
    • Colors:
    • +3 more
    Details:
    • Reduce the bust line up to 1 ½ inches in this minimizer bra
    • Two-ply underwire cups provide shape and support
    • Smooth out back bulge with wide, power stretch back wings
    • Close-set, fully adjustable stretch straps provide a custom fit
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on October 18, 2017
    • Comfortable as can be!
    • Love the bra and it's so comfortable i got get in even wearing it!
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  • Vanity Fair Beauty Back™ Full Cup Wire-Free Bra
    • Vanity Fair
    • Beauty Back™ Full Cup Wire-Free Bra
    • 94 reviews
    • Colors:
    Details:
    • Beautifully smooth, wire-free T-shirt bra
    • Contoured cups provide shape and coverage
    • All around smoothing and shaping without the wires
    • Fully adjustable, close-set, stretch straps for a custom fit feel
    • Ultra-soft stretch microfiber
    • Featured Review:
    • on October 27, 2017
    • Best Full Figured Bra
    • The Fir Is Perfect And Having The 4 Hooks Helps Alot, Its Nice To Have A Bra Fit So Well With No Wires Yet Great Support, I Couldn't Be Happier
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  • Paramour Memory Foam Convertible T-Shirt Bra
    • Paramour
    • Memory Foam Convertible T-Shirt Bra
    • 30 reviews
    • Colors:
    Details:
    • Seamless underwire T-shirt bra with memory foam cups
    • Unique memory foam retains its shape wear after wear
    • Fully adjustable stretch straps
    • Conventional straps convert to criss-cross and halter
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 13, 2017
    • Finally found my favorite bra!!
    • After searching high and low, I finally found it! The best bra in the world! It’s hard to find a convertible bra in a larger size (34h). This one is amazing and is super supportive. I like that it has a thicker band around (3 clasp, not 2) and that the straps are able to be adjusted all the way. Also, the cups are lined so there is no/minimal show thru. They do not have it available in 34h nude so I called and it seems like they may be discontinuing it. I bought two more in black to stock up. Definitely give this one a try!
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  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair
    • Illumination Zoned-In Support Bra
    • 35 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on November 16, 2017
    • Great features
    • I love this bra! It is a perfect comfortable fit. I always purchase this product. The quality is excellent.
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  • Top Bra StylesTop Bra Styles
  • Bali One Smooth U® Smoothing & Concealing Bra
    • Bali
    • One Smooth U® Smoothing & Concealing Bra
    • 19 reviews
    • Colors:
    Details:
    • Get dressed with confidence in this total smoothing bra
    • Full coverage seamless underwire contoured cups
    • Built-in concealing petals for modesty and shaping
    • Built-up Comfort-U® design minimizes back bulge
    • Restricted stretch straps are fully adjustable and won't slip
    • Featured Review:
    • on October 26, 2017
    • Very Comfortable
    • This is my 'every day' bra - very comfy and smooth under clothes. The straps don't dig in and the underwire gives good support without feeling too tight or moving around.
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  • Glamorise High Impact Sports Bra
    • Glamorise
    • High Impact Sports Bra
    • 17 reviews
    • Colors:
    Details:
    • Be active in this underwire sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups support each breast individually
    • Seamless double-layer fabric cups will reduce chafing
    • Ultimate comfort thanks to hidden underwire
    • Featured Review:
    • on October 30, 2017
    • Good Enough Bra for Precor and Quick Walk on Tread
    • Easy to put on and take off (don't laugh at me!) Minimizes bounce on precor, my major exercise apparatus. Comfortable enough for yoga and pilates.
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  • Bali Comfort Revolution Wire-Free Bra
    • Bali
    • Comfort Revolution Wire-Free Bra
    • 84 reviews
    • Colors:
    • +9 more
    Details:
    • Feel pretty in this delicately patterned wire-free bra
    • Keep your natural shape with seamless foam-lined cups
    • Comfortable underband provides back and side support
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on August 25, 2017
    • Easy, comfortable, flattering-even for nursing
    • I bought this bra while pregnant because underwire is not recommended. It was the only bra that I found to be both comfortable and flattering under all of my shirts and dresses. After having the baby I tried many nursing bras. HOwever, they were uncomfortable and unflattering, especially unlined ones that require nursing pads (ugh!). I found myself turning back to my tried and true bali comfort revolution because with the light lining I didn't have to worry about leaks, the fit was not affected by the fullness (or lack thereof, at times) of milk-filled boobs, and it's much easier to lift up OR down to nurse than even a nursing bra.
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  • Amoena Frances Front-Close Wire-Free Comfort Bra
    • Amoena
    • Frances Front-Close Wire-Free Comfort Bra
    • 22 reviews
    • Colors:
    Details:
    • Mastectomy bra designed for post breast surgery
    • Built-in fabric pockets for use with prosthesis or enhancers
    • Comfortable, double-layer wire-free full cups
    • Non-adjustable stretch straps
    • Easy-to-reach 1 column, 5 row hook and eye front closure
    • Featured Review:
    • on September 22, 2017
    • Features looked were excellent.
    • I purposely searched for this particular bra because it is so comfortable, supportive, and easy to put on. Since my shoulder surgery I could only wear front closing bras. I knew from the first time I tried this bra, I knew I had to order it again.
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  • Bali One Smooth U™ Side Smoothing T-Shirt Bra
    • Bali
    • One Smooth U™ Side Smoothing T-Shirt Bra
    • 4 reviews
    • Colors:
    • +2 more
    Details:
    • Side smoothing, full coverage underwire T-shirt bra
    • Breathable mesh panel smoothes sides and back
    • Seamless, foam-lined cups with plush lining for comfort
    • Comfort U-back is designed to keep straps in place
    • Conventional straps convert to criss-cross
    • Featured Review:
    • on October 28, 2017
    • Nice bra but....
    • This is a nice fitting bra for fuller breasts. The girls seem pretty happy but was hoping for more (up/perkier) look. It's fairly comfortable except sometimes the underwire in the middle pokes and not too happy about that. The sides are smoothing but they're loose. I ordered a smaller band size and it fits a little better. I would have liked the padding to be a little more..still slightly shows "high beams".
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  • Vanity Fair Beauty Back™ T-Shirt Bra
    • Vanity Fair
    • Beauty Back™ T-Shirt Bra
    • 3 reviews
    • Colors:
    • +3 more
    Details:
    • Get optimum coverage and support in this banded T-shirt bra
    • Structured shape and lift with foam-lined, contour underwire cups
    • Extra wide back, smoothes and eliminates back bulge
    • End strap slipping with fully adjustable, close-set straps
    • Soft, microfiber blend with limited stretch sturdy wings
    • Featured Review:
    • on October 3, 2017
    • Very comfortable
    • Very comfortable on the sides. Cups are a little thick.
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  • Bali Live It Up Bra
    • Bali
    • Live It Up Bra
    • 53 reviews
    • Colors:
    Details:
    • This smooth seamless bra offers unmatched comfort
    • Light, unlined molded cups with supportive underwire
    • Natural shape is maintained in molded double-layer cups
    • Advanced, ultrasonic (no stitch) cup construction
    • Comfort front straps, back adjustable stretch straps
    • Featured Review:
    • on September 16, 2017
    • Most satisfied
    • Everything is perfect, from prompt delivery to fit to quality and follow-up. Thank you.
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  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 31 reviews
    • Colors:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on August 16, 2017
    • Best bra !!
    • Comfy, stays in place, full cup coverage, nice slim back strap for a larger cup bra, straps adjust in the front.
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  • Bali Double Support® Cotton Wire-Free Bra
    • Bali
    • Double Support® Cotton Wire-Free Bra
    • 19 reviews
    • Colors:
    Details:
    • Indulge in this lush cotton wire-free full support bra
    • Smooth, comfortable double-lined seamless cups
    • Wide, smoothing back wings eliminates back bulge
    • Comfort-U back design helps keep straps in place
    • Fully adjustable front, stretch straps
    • Featured Review:
    • on June 23, 2017
    • Cool and dry
    • I only wear these bras since I discovered them. Nothing to pinch or poke. Nice thick straps. Great coverage and does not look like a granny bra even in a larger size
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  • Bali Comfort Revolution Smart Sizes Wire-Free Bra
    • Bali
    • Comfort Revolution Smart Sizes Wire-Free Bra
    • 19 reviews
    • Colors:
    Details:
    • All day comfort in this seamless wire-free bra
    • Get the perfect fit with blended cup and band Smart Sizing
    • Achieve a smooth silhouette with foam-lined cups
    • Knit-in zones under bust provide targeted support
    • Non-adjustable, comfort-U back stretch straps
    • Featured Review:
    • on November 14, 2017
    • Most comfortable bra ever.
    • I love this bra so much I purchased three. Comfortable and easy to put on amd gives lift.
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  • Bali Lace Desire Bra
    • Bali
    • Lace Desire Bra
    • 11 reviews
    • Colors:
    Details:
    • Feel gorgeous in this all over lace underwire bra
    • Maintain natural shape thanks to molded cups
    • Decorative front straps and back adjustable stretch straps
    • Comfort-U back design helps keep straps in place
    • Smoothing, double-layer microfiber and stretch lace wings
    • Featured Review:
    • on October 20, 2017
    • Great support and comfort
    • I love the lace and the comfort plus great support this bra offers. I bought one for me and one for my sister she loved it so much that she had me order a second one in a different color. Would definitely recommend this bra
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  • Vanity Fair Comfort Where It Counts Bra
    • Vanity Fair
    • Comfort Where It Counts Bra
    • Colors:
    Details:
    • All day comfort in this full coverage bra
    • Double-layer molded cups with cushioned underwire
    • Elastic along edge of cups for a more custom fit
    • Rigid front straps are back adjustable
    • Soft, 4 column, 4 row hook and eye back closure
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  • Shop Top Rated DD+ Bra Styles Shop Top Rated DD+ Bra Styles
  • Bali Comfort Revolution T-Shirt Bra
    • Bali
    • Comfort Revolution T-Shirt Bra
    • 3 reviews
    • Colors:
    Details:
    • Ensure a fabulous figure and great shape in this T-shirt bra
    • Comfortable and supportive underwire contour cups
    • Comfort-U® design for a smooth back and stay-in-place straps
    • Smooth, plush stretch back wings for additional coverage
    • Comfort shoulder straps are back adjustable
    • Featured Review:
    • on November 5, 2017
    • So Comfortable
    • I do not like or need thick bra cups, but this is a firm but thin cup. It was so comfortable that I ordered a bunch more in different colors. Now it's the only style I wear.
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  • Glamorise Elite Performance Custom Control Wonderwire® Sports Bra
    • Glamorise
    • Elite Performance Custom Control Wonderwire® Sports Bra
    • Colors:
    Details:
    • Control the level of bounce in this underwire sports bra
    • Encapsulated cups support each breast individually
    • Mirror your natural shape in double-layer cups
    • Wonderwire® with padded design won't touch the body
    • Soft, brushed inner underband eliminates chafing & irritation
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  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair
    • Flattering Lift T-Shirt Bra
    • 6 reviews
    • Colors:
    Details:
    • Add a little boost in this flattering lift T-shirt bra
    • Foam underwire cups with built-in pads for shaping and uplift
    • No poke wire provides a comfortable fit
    • Lace overlay stitched to the cups to prevent rolling over
    • Customize the fit with adjustable stretch straps
    • Featured Review:
    • on August 25, 2017
    • incredibly soft and comfortable
    • this bra supports and feels as though nothing is really there....so comfortable I could easily sleep in it.
    ×
  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair
    • Flattering Lift T-Shirt Bra
    • 6 reviews
    • Colors:
    Details:
    • Comfort and lift meet in this lovely underwire T-shirt bra
    • Contoured cups with lift pads provide unmatched shape
    • All around smoothing and shaping without side boning
    • Sleek back smoothing wings eliminate lumps and bumps
    • Customizable back adjustable, close-set, stretch straps
    • Featured Review:
    • on September 15, 2017
    • Great fit and comfortable!
    • The first time I put it on I knew that this bra was a winner for me. It fits great, it looks wonderful, and I love the color. It's well-made and a great price.
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  • Triumph Essential Minimizer Bra
    • Triumph
    • Essential Minimizer Bra
    • Colors:
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Designed in Europe
    • Mirror your natural shape in unlined, molded cups
    • Invisible under clothes thanks to seamless finish
    • Added support due to durable, back adjustable straps
    ×
  • Glamorise Elite Performance Medium Control Wire-Free Sports Bra
    • Glamorise
    • Elite Performance Medium Control Wire-Free Sports Bra
    • Colors:
    Details:
    • Feel strong as you workout in this sleek sports bra
    • Built for mid-impact activities such as Cycling
    • Compression fit holds the breast tissue down
    • Minimize bounce with full coverage, unlined wire-free cups
    • Breathable and airy mesh inset keeps you cool
    ×
  • Glamorise Elite Performance Custom Control Wire-Free Sports Bra
    • Glamorise
    • Elite Performance Custom Control Wire-Free Sports Bra
    • Colors:
    Details:
    • Control the level of bounce in this wire-free sports bra
    • Compression fit holds the breast tissue down
    • Mirror your natural shape in double-layer cups
    • Magiclift® criss-cross soft cup inner bra supports
    • Back adjustable, close-set, stretch straps won't slip
    ×
  • Playtex Love My Curves Plunge Bra
    • Playtex
    • Love My Curves Plunge Bra
    • Colors:
    Details:
    • Feel beautiful in this lace plunge underwire bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Seamed, foam-lined cups offer great support and shape
    • Smoothing side panels eliminate under arm bulge
    • Higher sides and rounder cups for secure coverage
    ×
  • Bali Lace Desire Convertible Wire-Free Bra
    • Bali
    • Lace Desire Convertible Wire-Free Bra
    • Colors:
    Details:
    • Feel beautiful in this ultra-comfortable wire-free bra
    • ComfortFlex Fit® size system makes this perfect for everyone
    • Foamed-lined cups offer light support and great shape
    • Customize the fit with no-slip back adjustable stretch straps
    • Straps convert to racerback with J-hook feature
    ×
  • Bali Comfort Revolution Smart Sizes Bralette
    • Bali
    • Comfort Revolution Smart Sizes Bralette
    • 8 reviews
    • Colors:
    Details:
    • Ultimate comfort, seamless wire-free bralette
    • Smart Sizing blends 23 band/cup sizes into 6 easy sizes
    • Terrific support thanks to foam cups and 2-ply sides
    • End slipping with non-adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on December 23, 2015
    • I just bought 2 more
    • It is hard to find a bra without clasps or padding that is not a sports bra because it often shows. I ordered one last week and today I wore it for the first time. I often don't wear bras at all. About 3/4 of the way through the work day I realized I had not realized I had a bra on the whole time I had been wearing it. I am very pleased.
    ×
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