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40C NEW ARRIVALS

52 Results
40C NEW ARRIVALS (52 Results)
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  • Curvy Couture
  • Tulip Lace Push-Up Bra
  • 92 reviews
  • Colors:
  • +2 more
Details:
  • Feminine balconette bra with graduated push-up pads
  • Built-in soft pads and underwire give you a natural lift
  • Tulip-shaped satin cups with sexy lace and side boning
  • Eliminate back bulge with wide, smoothing back wings
  • Back adjustable straps stay-put for premium comfort
  • Featured Review:
  • on February 13, 2019
  • Absolutely Fantastic!
  • These bras are wonderful! They fit really well and are well designed. After going from store to store to find bras that would actually fit me, this was the only place I have found bras that fit and are beautiful to look at (a combination that is very rare, especially for bustier women).
  • Chantelle
  • C Magnifique Minimizer Bra
  • 229 reviews
  • Colors:
  • +5 more
Details:
  • Minimize your bustline up to one inch with this minimizer bra
  • Flattering lift and support with unlined, underwire cups
  • Minimize bulge with wide smoothing sides and back wings
  • End strap slipping with fully adjustable, close-set straps
  • Soft, 4 column, 2 row hook and eye back closure
  • Featured Review:
  • on February 6, 2019
  • The perfect minimizer bra.
  • I purchased 2 of your bras just to see if I would like it. After wearing it for a short time I just loved them. So I went back and purchased 3 more. I will always stay with this style. The fit is perfect, comfortable and looks good. It got here very fast.
  • Chantelle
  • Rive Gauche Bra
  • 154 reviews
  • Colors:
  • +3 more
Details:
  • Lightweight comfort in this beautiful lace underwire bra
  • Fit Note: Cups run deep, consider ordering down a size
  • Mirror your natural shape in seamed, unlined cups
  • Customize your fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Featured Review:
  • on February 12, 2019
  • Love this bra
  • Love this bra
  • Wacoal
  • Visual Effects Minimizer Bra
  • 111 reviews
  • Colors:
Details:
  • Reduce your bust up to 1 inch in this minimizer bra
  • Maintain natural looking shape with double-layer, molded cups
  • Great style for uneven breast size
  • End strap slipping with adjustable, close-set straps
  • 3 column, 2-3 row hook & eye back closure
  • Featured Review:
  • on January 23, 2019
  • Perfect Fit!
  • Perfect Fit!
  • Chantelle
  • C Magnifique Minimizer T-Shirt Bra
  • 69 reviews
  • Colors:
  • +3 more
Details:
  • Minimize bustline by one inch in this minimizer T-shirt bra
  • Breathable spacer fabric gives opacity like foam minus the weight
  • Great shape thanks to fuller coverage and supportive underwire
  • End strap slipping with fully adjustable, close-set straps
  • 4 column, 2 row hook and eye back closure; may increase with size
  • Featured Review:
  • on February 19, 2019
  • Love it
  • This is a great minimizer. I don’t feel like I’m in a vice all day, and it looks great under clothes. Will be purchasing more.
  • Wacoal
  • Basic Beauty T-Shirt Bra
  • 340 reviews
  • Colors:
  • +4 more
Details:
  • Achieve great support in this underwire T-shirt bra
  • Light, spacer fabric gives opacity like foam minus the weight
  • Get exceptional shaping thanks to the built-in inner slings
  • Minimize bulge with smoothing band and sides
  • End strap slipping with adjustable, leotard back straps
  • Featured Review:
  • on February 10, 2019
  • I love my Wacoal bra's.
  • I love my Wacoal bra's. Always fit perfectly for women who need a lift.
  • Wacoal
  • Basic Beauty Bra
  • 277 reviews
  • Colors:
Details:
  • Supportive, full coverage seamless underwire bra
  • Stretchy unlined cups provide a custom fit
  • A great bra for those who aren't quite even on both sides
  • Exceptional support added due to built-in inner slings
  • End strap slipping with adjustable, close-set straps
  • Featured Review:
  • on January 31, 2019
  • Straps are short
  • Straps are short
  • Calvin Klein
  • Perfectly Fit Modern T-Shirt Bra
  • 29 reviews
  • Colors:
  • +3 more
Details:
  • Prevent show-through in this seamless, underwire T-shirt bra
  • Lightweight memory foam cups contour to your shape
  • Customize the fit with back adjustable, stretch straps
  • 3 column, 2 row hook and eye back closure
  • Ultra-luxe, stretch microfiber
  • Featured Review:
  • on November 8, 2018
  • Great fit
  • Great fit and soft fabric
  • Olga
  • Luxury Lift® Bra
  • 99 reviews
  • Colors:
Details:
  • Supportive lift thanks to powerful fabrication in cups
  • Get a rounded shape in unlined underwire cups
  • Adjustable, close-set, stretch straps stay in place
  • 3 column, 3 row hook and eye back closure
  • Stretch microfiber with lace overlay
  • Featured Review:
  • on January 28, 2019
  • Always fit perfectly!
  • Olga's bras always fit me perfectly and give me a great shape. I am 63 and full busted, and I'm never splashing over the tops or sides and I'm out front and high enough.
  • Brooks
  • Juno High Impact Wire-Free Sports Bra
  • 20 reviews
  • Colors:
  • +6 more
Details:
  • This lab tested sports bra reduces bounce by 76%
  • Built for high-impact activities such as tennis
  • Encapsulated cups for support; compression for holding
  • Supportive wire-free uni-cup design for modesty and shape
  • Ventilation in key sweat zones thanks to mesh panels
  • Featured Review:
  • on November 20, 2018
  • Best Sports Bra Ever!
  • I was so happy to learn that Bare Necessities sold these bras! They are the best and most comfortable sports bras ever! I thought I could only find them in specialty running or specialty athletic stores. Thank goodness I was wrong - I stocked up!
  • Brooks
  • Maia Mid Impact Underwire Sports Bra
  • 74 reviews
  • Colors:
  • +2 more
Details:
  • This lab tested sports bra reduces bounce by 65%
  • Built for medium impact activities such as cycling
  • Encapsulated cups for support; compression for holding
  • Get locked in support with full coverage underwire cups
  • Dig-free, gel padded straps adjust in the back
  • Featured Review:
  • on December 19, 2018
  • Great Sports Bra
  • This one is fabulous for full support for those of us who are petite and busty.
  • Olga
  • No Side Effects™ Bra
  • 4 reviews
  • Colors:
Details:
  • Eliminate underarm bulge in this side smoothing bra
  • Mirror your natural shape in double-layer underwire cups
  • Superior back smoothing thanks to laser-cut wings
  • Easy-to-reach, front adjustable stretch straps
  • 3 column, 2 row hook & eye back closure: may increase with size
  • Featured Review:
  • on January 30, 2019
  • Great fitting and support
  • Great fitting and support
  • Wacoal
  • B-Smooth Bralette
  • 35 reviews
  • Colors:
  • +2 more
Details:
  • Enjoy light support in this wire-free bralette
  • Modest, foam pads can be removed
  • Comfortable, non-adjustable stretch straps
  • No closure - goes on over the head
  • Seamless, stretch microfiber
  • Featured Review:
  • on December 5, 2018
  • Comfy Sleep bra
  • I find this bralette very comfortable. As a 34H it's difficult to find comfortable non structured bras. I purchased this strictly to sleep in and it is great for that. Enough support, but no binding. I can even wear it to walk the dog in, but it's not enough support for me to go out in public.
  • Warner's
  • No Side Effects™ T-Shirt Bra
  • 82 reviews
  • Colors:
  • +2 more
Details:
  • Feel confident in this side smoothing, underwire T-shirt bra
  • Minimize bulge with smoothing, extra wide sides
  • Prevent show-through with seamless foam-lined cups
  • Easy-to-reach, front adjustable stretch straps
  • Plush, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on January 18, 2019
  • Great!
  • Great!
  • Calvin Klein
  • Invisibles Side Smoother T-Shirt Bra
  • 9 reviews
  • Colors:
Details:
  • Smoothing laser-cut edge underwire T-shirt bra
  • Sides are built-up to smooth under arms and back
  • Prevent show through with seamless, foam-lined cups
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on December 10, 2018
  • Comfortable and smoothing!!!
  • This is a very comfortable bra and with the wider side bands, keeps the bulge to a minimum. Very smoothing and flattering
  • Wacoal
  • Perfect Primer Bra
  • 19 reviews
  • Colors:
Details:
  • Ultimate comfort in this seamless microfiber bra
  • Natural shape maintained in molded double-layer cups
  • Flattering lift and support from hidden built-in inner slings
  • Double-layer of soft fabric encases underwire for comfort
  • End strap slipping with fully adjustable close-set straps
  • Featured Review:
  • on February 4, 2019
  • Perfect fit bra
  • Perfect fit bra
  • Enell
  • Mid-Impact Wire-Free Sports Bra
  • 18 reviews
  • Colors:
Details:
  • Enjoy your workout in this moisture-wicking, wire-free sports bra
  • Built for mid-impact activities such as cycling
  • Compression fit holds the breast tissue down
  • Seamed, unlined full cups with inner slings for support
  • Non-adjustable hook and eye front closure
  • Featured Review:
  • on July 31, 2018
  • Wire-free Sports Bra
  • My favorite!
  • Chantelle
  • Absolute Invisible T-Shirt Bra
  • Color:
Details:
  • All day comfort in this underwire T-shirt bra
  • Soft Flex, foam-lined cups adapt to your shape
  • Achieve a smooth, sculpted silhouette with seamless cups
  • Customize your fit with back adjustable stretch straps
  • Straps partially convert to criss-cross with J-hook
  • Yummie
  • Ultralight Seamless Lace-Back Bralette
  • Colors:
Details:
  • Get comfortable support in this T-back bralette
  • Seamless, wire-free molded double-layer cups
  • Smoothes your sides and eliminates back bulge
  • Engineered ribbed knit under bust for support
  • Customize the fit with fully adjustable, stretch straps
  • Wacoal
  • La Femme Plunge T-Shirt Bra
  • 64 reviews
  • Colors:
Details:
  • Irresistible and charming underwire T-shirt bra
  • Sexy deep front plunge makes it ideal for low-cut tops
  • Achieve a smooth silhouette with foam-lined cups
  • End strap slipping with adjustable, close-set straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on February 17, 2019
  • Jude
  • Very satisfied with my purchases
  • Warner's
  • Breathe Freely Wire-Free T-Shirt Bra
  • Colors:
Details:
  • Keep cool in this breathable, wire-free T-shirt bra
  • Prevent show-through with seamless, foam-lined cups
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Perforated, stretch microfiber
  • DKNY
  • Push-Up Strapless Bra
  • Colors:
Details:
  • Seamless, strapless underwire push-up bra
  • Built-in push-up pads are cleavage enhancing
  • Reinforced side boning offers additional anchored support
  • Easily converts to criss-cross, strapless and halter
  • Plush, 3 column, 2 row hook and eye back closure
  • Wacoal
  • Net Effect T-Shirt Bra
  • Colors:
Details:
  • Super soft and comfortable underwire T-shirt bra
  • Stretch foam-lined cups offer shape and support
  • Customize the fit with fully adjustable stretch straps
  • Flat edge on band for a smooth look
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Playtex
  • Love My Curves Amazing Shape Bra
  • 35 reviews
  • Colors:
Details:
  • Get full coverage in this balconette, underwire T-shirt bra
  • Prevent show-through with seamless foam-lined cups
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Featured Review:
  • on January 28, 2019
  • I am wicked satisfied with
  • I am wicked satisfied with this style of bra. Jo Anne, Coventry, RI.
  • Warner's
  • Cloud 9™ Wire-Free T-Shirt Bra
  • 105 reviews
  • Colors:
  • +2 more
Details:
  • Incredibly comfortable wire-free T-shirt bra
  • Seamless, foam-lined cups offer moderate coverage
  • Customize the fit with front adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; increases with size
  • Buttery soft, stretch microfiber
  • Featured Review:
  • on February 18, 2019
  • Love it - exactly what I wanted!
  • I love this bra! I have been looking for a long time for a bra that is both comfortable and flattering on a 36-A (somewhat athletic built, tall) body without being overly 'constructed' and without wires. This bra has it all! It's super comfy, soft, easy to adjust, you barely feel it, it's lightly padded (so you see no nipples showing through) and it looks flattering and feminine on my body. At the same time, it gives me enough support and fits well. I ordered it in black and will get another color soon.
  • Warner's
  • Breathe Freely T-Shirt Bra
  • Colors:
Details:
  • Breathable T-shirt bra for all day comfort
  • Achieve great shape with foam-lined underwire cups
  • Front adjustable, fully stretch straps for a personalized fit
  • Subtle polka-dot pattern on lightweight, breathable cups
  • 3 column, 2 row hook and eye back closure
  • Natori
  • Conform T-Shirt Bra
  • 6 reviews
  • Colors:
Details:
  • Comfortable everyday T-shirt bra with diamond pattern
  • Supportive, underwire plush-lined, memory foam cups
  • Shimmery straps are fully adjustable for the perfect fit
  • Easily converts to racerback position for versatility
  • Soft, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on December 4, 2018
  • Incredibly comfortable bra
  • This is probably the most comfortable bra I've ever owned. The band and straps are very soft. I don't feel this bra at all when wearing it. The memory foam cups have been perfect for me, no nipples showing under fitted tops. The bra gave me great support. I've never owned a bra that had a band and straps that are this soft, so I'm curious to see if the support holds up over time the same as other bras. Otherwise I'm extremely happy with this bra!
  • Olga
  • No Side Effects™ T-Shirt Bra
  • 38 reviews
  • Colors:
Details:
  • Eliminate underarm bulge in this side smoothing bra
  • Prevent show-through with seamless, foam-lined underwire cups
  • Superior back smoothing thanks to laser-cut wings
  • Easy-to-reach, front adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on November 24, 2018
  • Olga bra
  • Love it
  • Chantelle
  • Le Marais Lace Plunge Bra
  • 7 reviews
  • Colors:
Details:
  • Sexy and sophisticated plunging underwire bra
  • Mirror your natural shape in 4-part, mesh-lined cups
  • Customize your fit with fully adjustable stretch straps
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Luxurious, semi-sheer tulle
  • Featured Review:
  • on July 9, 2018
  • Excellent support for larger breasts
  • Excellent support for larger breasts
  • Warner's
  • Cloud 9™ Lift Wire-Free T-Shirt Bra
  • 25 reviews
  • Colors:
Details:
  • Incredibly comfortable wire-free foam-lined contour bra
  • Feel naturally lifted with subtle built-in bump pads
  • Back smoothing wings prevent bulges
  • Cushioned front straps, back adjustable stretch straps
  • Plush, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on January 16, 2019
  • Great fit
  • I really like this bra....fits well!
  • Brooks
  • Fiona Mid-Impact Wire-Free Sports Bra
  • 42 reviews
  • Colors:
  • +7 more
Details:
  • This lab tested sports bra reduces bounce by 62%
  • Built for mid-impact activities such as cycling
  • Encapsulated cups for support; compression for holding
  • Lightweight, molded stretch cups are wire-free
  • Eliminate chafing thanks to the brushed underband
  • Featured Review:
  • on February 3, 2019
  • Brooks Sports Bra
  • Love it.....great style and fits perfectly. I plan to order another one real soon. thank you.
  • Warner's
  • This Is Not A Bra® T-Shirt Bra
  • 126 reviews
  • Colors:
  • +6 more
Details:
  • Perfect T-shirt bra for all day comfort with superior support
  • Top of cup edge is fused for a seamless look under clothing
  • Achieve great shape with foam-lined underwire cups
  • Unique padded underwire provides comfort & prevents digging
  • Front adjustable stretch straps for a personalized fit
  • Featured Review:
  • on February 6, 2019
  • Always my Go-To Bra
  • So nice to know I can order this bra and not have to spend time trying bra after bra on in a store. If this bra is ever discontinued or changed, I would cry!!!! I have been wearing this brand and style for years!
  • Olga
  • Sheer Leaves Minimizer Bra
  • 68 reviews
  • Colors:
Details:
  • Reduce the appearance of your bust up to 1 cup size
  • Mirror your natural shape in mesh-lined underwire cups
  • Added support thanks to rigid front straps
  • Eliminate back bulge with wide, smoothing back wings
  • Rigid front straps, back adjustable stretch straps
  • Featured Review:
  • on January 30, 2019
  • Awesome bra!!! Runs a bit
  • Awesome bra!!! Runs a bit small around...
  • Maidenform
  • Comfort Devotion Extra Coverage T-Shirt Bra
  • 52 reviews
  • Colors:
  • +2 more
Details:
  • Luxuriously soft & supportive underwire T-shirt bra
  • Seamless microfiber cups are foam-lined for modesty
  • Look sleek thanks to back and side smoothing wings
  • Customize the fit with adjustable, close-set stretch straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on December 23, 2018
  • Comfy
  • I love the bras I got. They are both comfortable and stylish. I love the look and feel of the material.
  • Playtex
  • Secrets® Fittingly Fabulous™ Bra
  • 1 review
  • Colors:
Details:
  • Seamless, foam-lined, full coverage underwire bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Wider, smoother back for stability without ride-up
  • Comfort straps gently cushion the shoulders
  • Featured Review:
  • on December 24, 2015
  • Very comfy, but a little too thin.
  • Seriously the comfiest bra I own. Like I said though it's a little thin, and I think I'll order another but a cup size smaller because it's baggy lower on the cups.
  • Olga
  • Cloud 9™ Lace Lift T-Shirt Bra
  • 27 reviews
  • Colors:
Details:
  • Incredibly comfortable foam-lined underwire T-shirt bra
  • Feel naturally lifted thanks to subtle built-in bump pads
  • Smooth, power mesh-lined back wings for a locked in feel
  • Customize your fit with fully adjustable stretch straps
  • Smooth, 3 column, 3 row hook and eye back closure
  • Featured Review:
  • on February 6, 2019
  • Olga bra...I’m VERY happy with one
  • I ordered 3 different kinds of bras. In the passed, I have spent plenty, and have been very disappointed. NOT now! This bra is not only comfortable, it’s stylish and everything I could ask for in a bra...the moment I put it on, I was VERY happy! Thank you bare necessities
  • Warner's
  • Lace Escape Underwire Contour Bra
  • Colors:
Details:
  • Get beautiful shape in this beautiful underwire contour bra
  • Pretty darted lace overlay on seamless plunge cups
  • Customize your fit with fully adjustable stretch straps
  • Plush, 3 column, 2 row hook and eye back closure
  • Super soft back wings lining with comfortable dig-free underband
  • Hanes
  • Ultimate ComfortFlex Fit® Wire-Free Bra
  • Colors:
Details:
  • Delicately constructed wire-free bra provides ultimate comfort
  • ComfortFlex Fit® 4-way stretch fabric shapes to fit you
  • Seamless, foam-lined wire-free cups provide shape & support
  • Back adjustable stretch straps easily convert to criss-cross
  • 3 column, 2 row hook and eye back closure
  • Bali
  • Passion For Comfort Back Smoothing Convertible Bra
  • Colors:
  • +3 more
Details:
  • Sleek and seamless underwire bra with molded double-layer cups
  • Back adjustable stretch straps easily convert to racerback
  • Eliminate back bulge with smoothing back wings
  • 3 column, 3 row hook & eye closure; may increase with size
  • Silky, smooth stretch microfiber
  • Hanes
  • Comfy Support ComfortFlex Fit® Wire-Free Bra
  • Colors:
Details:
  • Delicately constructed wire-free bra provides ultimate comfort
  • ComfortFlex Fit® 4-way stretch fabric shapes to fit you
  • Double-layer cups with knit-in shaping for targeted support
  • Get the perfect fit with back adjustable stretch straps
  • All-around ribbed comfort band provides anchored support
  • Olga
  • Lace Escape Bra
  • 10 reviews
  • Colors:
Details:
  • Supportive 3-part cup underwire bra
  • Mirror your natural shape in plunging, unlined cups
  • Back adjustable, close-set straps stay in place
  • 3 column, 2 row hook & eye closure; may increase with size
  • Smooth, stretch microfiber with itch-free lace trim
  • Featured Review:
  • on January 28, 2019
  • Comfortably yet prerry
  • First good, comfy and prerry
  • Chantelle
  • Orangerie Full Coverage Bra
  • Colors:
Details:
  • Feel feminine in this chic unlined bra with minimizing effects
  • Flattering lift and support from underwire and inner slings
  • End strap slipping with fully adjustable, close-set straps
  • Lace detail lays flat and is invisible under clothing
  • 4 column, 2 row hook and eye back closure; may increase with size