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40C NEW ARRIVALS

23 Results
40C NEW ARRIVALS (23 Results)
Viewing All 23 items
  • Chantelle
  • Rive Gauche Bra
  • 145 reviews
  • Colors:
  • +2 more
Details:
  • Lightweight comfort in this beautiful lace underwire bra
  • Mirror your natural shape in seamed, unlined cups
  • Customize your fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Semi-sheer stretch lace
  • Featured Review:
  • on November 8, 2018
  • Chantelle bra
  • It's for my daughter. She loves it.
  • Calvin Klein
  • Perfectly Fit Modern T-Shirt Bra
  • 29 reviews
  • Colors:
  • +4 more
Details:
  • Prevent show-through in this seamless, underwire T-shirt bra
  • Lightweight memory foam cups contour to your shape
  • Customize the fit with back adjustable, stretch straps
  • 3 column, 2 row hook and eye back closure
  • Ultra-luxe, stretch microfiber
  • Featured Review:
  • on November 8, 2018
  • Great fit
  • Great fit and soft fabric
  • Curvy Couture
  • Tulip Lace Push-Up Bra
  • 87 reviews
  • Colors:
  • +2 more
Details:
  • Feminine balconette bra with graduated push-up pads
  • Built-in soft pads and underwire give you a natural lift
  • Tulip-shaped satin cups with sexy lace and side boning
  • Eliminate back bulge with wide, smoothing back wings
  • Back adjustable straps stay-put for premium comfort
  • Featured Review:
  • on October 31, 2018
  • Love the plunge but...
  • I love the plunge aspect of this bra but the wire is a different story. When I put on the bra the wire digs in my inner arm somewhat so that is a bit uncomfortable for me. Could be a fit/size issue. The support is great.
  • Prima Donna
  • Madison Full Cup Bra
  • 168 reviews
  • Colors:
Details:
  • Get an amazing fit and feel in this gingham pattern bra
  • Luxe, stretch Leavers lace at top of cup for a custom fit feel
  • Supportive, full coverage 3-part unlined underwire cups
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on November 10, 2018
  • My favorite
  • The full cup Madison has become my favorite bra of all time. It is comfortable, pretty, comes in a variety of colors and gives great coverage. I am a 34G, so support is imperative. This bra gets an A+!!
  • Glamorise
  • Magic Lift® Wire-Free Minimizer Bra
  • 87 reviews
  • Colors:
Details:
  • Get full coverage support in this wire-free minimizer bra
  • Reduce the appearance of your bust up to 1 cup size
  • Gently cushion the shoulder with the soft comfort straps
  • Eliminate strap slipping with the close-set adjustable straps
  • 3 column, 3-4 row hook & eye closure depending on size
  • Featured Review:
  • on November 12, 2018
  • My new FAVORITE bra
  • I love the way it fits, the lack of underwire, it’s so comfortable. My favorite bra - I want to wear it every day and buy more already.
  • Glamorise
  • High Impact Underwire Sports Bra
  • 35 reviews
  • Colors:
Details:
  • Be active in this underwire sports bra
  • Built for high-impact activities such as Tennis
  • Encapsulated cups support each breast individually
  • Seamless double-layer fabric cups will reduce chafing
  • Ultimate comfort thanks to hidden underwire
  • Featured Review:
  • on November 14, 2018
  • My New Favorite, Everyday Bra!!
  • The bra I had worn for years was discontinued, I tried on several different makes and am thankful to have finally found this one. It is very comfortable and goes higher up in the front than my previous bra, which I am glad to have. My previous bra make came down a little bit lower in the front, and with wear and gravity loosened up and caused spillage. This bra is wonderful, it goes higher up, the outer stitching is quality and comfortable, and will most likely prohibit that from happening after time and wear. The back has four clasps which is supportive, comfortable and looks good under clothing. The band all the way around is a nice soft quality, and this bra is not scratchy at all. I wear this bra everyday, not just for exercising. This is my new favorite!!
  • Glamorise
  • Elegance Lacy Wonderwire® Bra
  • 13 reviews
  • Colors:
Details:
  • Feel beautiful in this body sculpting underwire bra
  • Wonderwire® design has a hidden cushioned comfort band
  • Comfort band prevents underwire from touching the body
  • Breasts are centered and lifted thanks to 3-part cup design
  • Eliminate back bulge with wide, smoothing back wings
  • Featured Review:
  • on August 3, 2018
  • Nice but too loose.
  • This is a really nice bra - unfortunately I did return it because the band sizing was way off -- I ordered a 36E and even on the tightest hooks it was loose enough to put both hands under the band! If I decide to reorder -- I'll step down to a 34 and hope for better.
  • Calvin Klein
  • Invisibles Side Smoother T-Shirt Bra
  • 7 reviews
  • Colors:
Details:
  • Smoothing laser-cut edge underwire T-shirt bra
  • Sides are built-up to smooth under arms and back
  • Prevent show through with seamless, foam-lined cups
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on October 15, 2018
  • I love this bra!
  • Fit is full-coverage, super comfortable. I ordered three of them!
  • Anita
  • Firm Control Front Close Sports Bra
  • 8 reviews
  • Color:
Details:
  • Get in shape with this firm control wire-free sports bra
  • Encapsulated cups support each breast individually
  • Unlined molded full cups and smooth elastic underband
  • Non-stretch padded comfort straps eliminate chafing
  • Customize the fit with velcro fastening front adjustable straps
  • Featured Review:
  • on December 4, 2017
  • Surgery Bra
  • I am having abdominal surgery and I bought this bra to wear after. It is perfect for that purpose. It is soft. I will be able to have it slid behind me and close up the front. The front closure is super soft, I don't feel it and it is very flexible, curves to the body. The straps will be easily adjustable from the front. If I had smaller breasts I would just not wear a bra while I'm staying in the hospital but I am a natural 30DDD so it is just too uncomfortable to not have anything. I bought this in a 32E because they didn't have my size, which will be fine for just laying around in. This is also comfy enough to be a sleep bra.
  • Glamorise
  • Magic Lift® Wire-Free Moisture Control Bra
  • Colors:
Details:
  • Guarantee comfort all day when you wear this this wire-free bra
  • Seamed, unlined full coverage cups with a lace trim
  • Plush, inner support bottom sling lifts and shapes
  • Customizable fit with back adjustable stretch comfort straps
  • Moisture wicking heathered materials for comfort
  • Glamorise
  • Magic Lift® Wire-Free Posture Back Bra
  • Colors:
Details:
  • Get great full coverage and support in this wire-free bra
  • Unique MagicLift® cushioned inner-bust band for uplift
  • Breasts face forward thanks to cushioned, rigid inner slings
  • Strong back support thanks to strategic back design
  • Moisture wicking heathered materials for comfort
  • Paramour
  • Memory Foam Convertible T-Shirt Bra
  • 71 reviews
  • Colors:
Details:
  • Seamless underwire T-shirt bra with memory foam cups
  • Unique memory foam retains its shape wear after wear
  • Customize the fit with fully adjustable, stretch straps
  • Conventional straps convert to criss-cross and halter
  • 3 column, 2 row hook & eye closure; may increase with size
  • Featured Review:
  • on November 15, 2018
  • Very Nice
  • I had breast cancer in March of this year. My doctor told me to wear a good support bra and did I find it. My bra supports me and is very soft and comfortable. I will order more. Thank you.
  • Bali
  • Satin Tracings® Minimizer Bra
  • 163 reviews
  • Colors:
  • +2 more
Details:
  • Reduce bust projection up to 1 3/4" in this minimizer bra
  • Unlined, underwire cups provide support & maintain your shape
  • Flattering lift from built-in inner slings
  • Back adjustable, close-set, comfort straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Featured Review:
  • on November 16, 2018
  • Love this bra
  • AlwAys buy this brand and style as I’m a big girl and find it comfortable!
  • Bali
  • Comfort Revolution Smart Sizes Wire-Free Bra
  • 24 reviews
  • Colors:
Details:
  • Comfy, seamless wire-free bra with simplified sizing
  • Smart Sizing blends 23 band/cup sizes into 6 easy sizes
  • Natural looking shape maintained with double-layer cups
  • Targeted support thanks to knit-in zones under bust
  • Straps stay in place thanks to Comfort -U back
  • Featured Review:
  • on October 24, 2018
  • The comfort and softness is
  • The comfort and softness is wonderful.
  • Vanity Fair
  • Beauty Back™ T-Shirt Bra
  • 17 reviews
  • Colors:
Details:
  • Get optimum coverage and support in this banded T-shirt bra
  • Structured shape and lift with foam-lined, contour underwire cups
  • Extra wide back, smoothes and eliminates back bulge
  • End strap slipping with fully adjustable, close-set straps
  • 3 column, 3 row hook & eye closure; increases with size
  • Featured Review:
  • on October 31, 2018
  • Comfy
  • Band was a little tight at first but after a few washings it loosened up & is great.
  • Paramour
  • Lisa T-Shirt Bra
  • 2 reviews
  • Colors:
Details:
  • This incredibly soft T-shirt bra is a wardrobe must-have
  • Ultra-plush fabric feels like second-skin on your body
  • Flaunt your silhouette with flattering foam-lined contour cups
  • Lovely embroidered non-stretch top strap has back adjustability
  • 3 column, 3 row hook and eye back closure; may increase with size
  • Featured Review:
  • on December 21, 2017
  • My favorite
  • This is actually the third of this particular bra I have bought. It is my staple have to have bra. It is comfortable. It lays perfectly. The support is wonderful. It does run a bit big so I would go down a cup size if your current size is almost to big.
  • Bali
  • Comfort Revolution Smart Sizes Wire-Free Bra
  • 45 reviews
  • Colors:
Details:
  • All day comfort in this seamless wire-free bra
  • Achieve a smooth silhouette with foam-lined cups
  • Knit-in zones under bust provide targeted support
  • Non-adjustable, comfort-U back stretch straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on October 17, 2018
  • This is it.
  • I don't think I will wear anything else. Comfy and it substitutes as a cami. I have a Wacoal one and the cup isn't sewed in, and it deforms easily. The only problem I have is that it rides up. But that seems to be a problem for me with any bra.Love it and will buy more.
  • Curvy Couture
  • Diamond Net Bra
  • Colors:
Details:
  • Trendy underwire bra with fishnet overlay is a must-have!
  • Modest foam-lining with subtle graduated push-up pads
  • Reinforced side boning and paneling for anchored support
  • Fully adjustable stretch straps easily convert to criss-cross
  • 3 column, 3 row hook & eye back closure; may increase with size
  • Yummie
  • Tanya Comfortably Fit Seamless Comfort Bralette
  • 4 reviews
  • Colors:
Details:
  • Seamless, foam-lined wire-free bralette
  • Removable foam inserts for modesty
  • Wide side and back panels for comfort and no bulges
  • Non-adjustable stretch straps
  • No closure - goes on over the head
  • Featured Review:
  • on November 17, 2018
  • comfort seamless bralette
  • I find it to be very comfortable.
  • DKNY
  • Mesh Bralette
  • Colors:
Details:
  • Contemporary, all-over mesh, wire-free bralette
  • Elevated support from darted cup seams in unlined cups
  • Customize the fit with fully adjustable, stretch logo straps
  • 3 column, 2 row hook and eye back closure
  • Sloggi
  • Easy Going Zero Feel Bralette
  • Colors:
Details:
  • This bralette is as good as wearing nothing at all!
  • Unique 360° stretch & retention for all day comfort and support
  • Wire-free cups with removable foam inserts provide shape
  • Non-adjustable stretch straps; no closure simply glides over head
  • Ultra-soft, stretch nylon that disappears under clothing
  • Wacoal
  • Lace Affair T-Shirt Bra
  • 7 reviews
  • Colors:
Details:
  • Get a great fit in this plunging, underwire T-shirt bra
  • Achieve a smooth silhouette with foam-lined cups
  • Contrasting floral lace stretch mesh wings
  • End strap slipping with adjustable, close-set straps
  • Soft, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on September 1, 2017
  • My favorite bra
  • I have this bra in five colors. It fits perfectly, and is comfortable and pretty. I've been wearing this style for at least five years. Although I've tried other styles and brands, including other Wacoal bras, I keep coming back to this style.
  • Le Mystère
  • Sophia Lace Bra
  • 11 reviews
  • Colors:
  • +2 more
Details:
  • Look beautiful in this floral lace underwire bra
  • Get a voluptuous look without the weight of push-up pads
  • Memory foam-lined cups lift the bust off the body
  • Decorative, plush-lined stretch straps are back adjustable
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Featured Review:
  • on June 27, 2018
  • amazing
  • I've spoiled my wife with all my recent bra purchases, she loves the style, color, and comfort. But most of all I think she looks amazingly hot and sexy in them!!
Viewing All 23 items
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