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40B BRAS ON SALE

55 Results
40B BRAS ON SALE (55 Results)
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  • Bali
  • Double Support® Wire-Free Bra
  • 123 reviews
  • Colors:
  • +7 more
Details:
  • Enjoy all day comfort in this wire-free bra
  • Signature M-Frame™, two-ply cups offer twice the support
  • Supportive side boning for D and DD cups
  • Front adjustable stretch straps create a personalized fit
  • Comfort-U® design ensures bra straps & band stay in place
  • Featured Review:
  • on November 26, 2018
  • No complaints
  • No complaints
  • Playtex
  • 18 Hour Ultimate Lift and Support Wire-Free Bra
  • 72 reviews
  • Colors:
  • +4 more
Details:
  • Seamless, floral jacquard unlined cup wire-free bra
  • Ultimate lift panel under bust shapes and supports
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Featured Review:
  • on January 16, 2019
  • Good
  • Good
  • Maidenform
  • One Fab Fit® Extra Coverage T-Back T-Shirt Bra
  • 188 reviews
  • Colors:
  • +4 more
Details:
  • Plunging front-close bra with beautiful 2-ply lace T-back
  • Smartzone® underwire cups lift and shape from the side
  • Seamless, microfiber cups are foam-lined for modesty
  • Customize the fit with fully adjustable stretch straps
  • Non-adjustable, easy on and off front closure
  • Featured Review:
  • on January 16, 2019
  • Wonderful bra
  • Great fit and very comfortable. Love not having to fuss with straps sliding off my shoulders.
  • Glamorise
  • Custom Control Wire-Free Sports Bra
  • 275 reviews
  • Colors:
Details:
  • Control the level of bounce in this wire-free sports bra
  • Built for all impact levels with the adjustable front panel
  • Compression fit holds the breast tissue down
  • Magic Lift criss-cross soft cup inner bra supports!
  • Adjustable mesh outer panel provides custom control
  • Featured Review:
  • on January 14, 2019
  • Great support
  • I gave it 5*'s even though I need to return. Pinched a little but I felt the support is ??%. Very well made. I ordered the wrong size by mistake. I love the size measurements chart. It is over whelming when trying to find the right size, could not believe that I have been wearing the wrong size bra for YEARS. (46DD Not... measurements chart has me at 46H. Fits awesome.) Will be ordering again.
  • Bali
  • One Smooth U™ Ultra Light T-Shirt Bra
  • 53 reviews
  • Colors:
  • +2 more
Details:
  • Incredibly lightweight underwire spacer T-shirt bra
  • Mesh trim along seamless foam-lined contoured cups
  • Breathable airy spacer fabric offers structure without the weight
  • Superior smoothing thanks to wide double-layer back wings
  • Comfort U-back is designed to keep straps in place
  • Featured Review:
  • on January 10, 2019
  • great bra
  • great bra
  • Bali
  • Lace Desire Bra
  • 37 reviews
  • Colors:
  • +2 more
Details:
  • Feel gorgeous in this all over lace underwire bra
  • Soft lining on bottom half of seamed full cups
  • Decorative front straps and back adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Floral lace and stretch microfiber
  • Featured Review:
  • on January 10, 2019
  • Great bra in every way!
  • I am so impressed with this bra that I can not say enough good things about it. It is always scary trying a new brand of bra because they all fit differently but this bra is everything I could have wished for. It is a perfect 40C and super comfortable with no slippage at all, no gapping in the cup - just perfect! That's all I can say!
  • Bali
  • One Smooth U® Smoothing & Concealing Bra
  • 38 reviews
  • Colors:
  • +2 more
Details:
  • Get dressed with confidence in this total smoothing bra
  • Full coverage seamless underwire contour cups
  • Built-in concealing petals for modesty and shaping
  • Built-up Comfort-U® design minimizes back bulge
  • Restricted stretch straps are fully adjustable and won't slip
  • Featured Review:
  • on January 16, 2019
  • Love this bra!
  • Love it...have bought several
  • Bali
  • Comfort Revolution Wire-Free Bra
  • 104 reviews
  • Colors:
  • +6 more
Details:
  • Delicately patterned wire-free bra provides ultimate comfort
  • Seamless, foam-lined cups provide shape & modesty
  • Comfort-U back design helps keep straps in place
  • Customize the fit with back adjustable stretch straps
  • 3 column, 2 row hook & eye back closure; may increase with size
  • Featured Review:
  • on January 10, 2019
  • Fits great!
  • Fits great!
  • Bali
  • Comfort Revolution Smart Sizes Wire-Free Bra
  • 12 reviews
  • Colors:
Details:
  • Seamless, wire-free bra with foam-lined cups
  • Smart Sizing blends 23 band/cup sizes into 6 easy sizes
  • Knit-in zones under bust provide targeted support
  • Non-adjustable, comfort-U back stretch straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on January 12, 2019
  • Wonderful Bra
  • Received this last week and have been wearing daily. Very comfortable, soft and pretty. Love my new bra, will order more in other colors.
  • Chantelle
  • Hedona Minimizer Bra
  • 53 reviews
  • Colors:
Details:
  • Minimizes bustline up to one inch in this underwire bra
  • Natural shape maintained in double-layer cups
  • Excellent side support thanks to built-in boning
  • End strap slipping with fully adjustable, close-set straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Featured Review:
  • on October 23, 2018
  • Great minimizer
  • Great minimizer
  • Glamorise
  • Magic Lift® Support Wire-Free Bra
  • 196 reviews
  • Colors:
  • +4 more
Details:
  • Mirror your natural shape in this unlined wire-free bra
  • No shoulder strain thanks to Unique Magic Lift design
  • Designed to lift, support & separate for total comfort
  • Comfort non-stretch front strap are back adjustable
  • 3 column, 3 row hook & eye closure; increases with size
  • Featured Review:
  • on January 11, 2019
  • My bare necessarily
  • I love my new bra very comfortable I am top heavy I need good support bra
  • Vanity Fair
  • Beauty Back™ Smoother Bra
  • 167 reviews
  • Colors:
  • +11 more
Details:
  • Eliminate back & side bulge in this smoothing T-shirt bra
  • Achieve great shape and lift with foam-lined underwire cups
  • Close-set. fully adjustable stretch straps help to end slipping
  • 3 column, 3 row hook and eye back closure
  • Floral lace overlay on select colors
  • Featured Review:
  • on January 9, 2019
  • Great bra
  • Great bra
  • Simone Perele
  • Andora Minimizer Bra
  • 19 reviews
  • Colors:
Details:
  • Minimize bust size up to 1 inch in this minimizer bra
  • Maintain a natural look with seamless, unlined underwire cups
  • Beautiful embroidery accents on the straps and sides
  • End strap slipping with back adjustable, close-set straps
  • 3 column, 2 row hook and eye back closure; may increase with size
  • Featured Review:
  • on January 3, 2019
  • Third time arond
  • This is my third purchase of this bra in anither color. Great fit for my size.
  • Bali
  • Comfort Revolution T-Shirt Bra
  • 27 reviews
  • Colors:
Details:
  • Ensure a fabulous figure and great shape in this T-shirt bra
  • Supportive underwire cups are seamless and foam-lined
  • Comfort-U® design for a smooth back and stay-in-place straps
  • Smooth, plush stretch back wings for additional coverage
  • Comfort shoulder straps are back adjustable
  • Featured Review:
  • on January 16, 2019
  • Love it
  • This is the best bra I've ever owned, very comfortable and the straps stay in place. I definitely would recommend.
  • Glamorise
  • Medium Impact Wire-Free Sports Bra
  • 84 reviews
  • Colors:
Details:
  • Enjoy your workout in this unlined medium impact, sports bra
  • Built for mid-impact activities such as Hiking
  • Encapsulated cups for support; compression for holding
  • Seamless, unlined cup design reduces chafing
  • Rigid front, non-slip comfort straps are back adjustable
  • Featured Review:
  • on January 10, 2019
  • Good
  • Very comfortable
  • Bali
  • Passion for Comfort Bra
  • 109 reviews
  • Colors:
  • +2 more
Details:
  • Sleek and seamless unlined underwire bra
  • Flattering shape is maintained in molded double-layer cups
  • Cushioned front straps, back adjustable stretch straps
  • 3 column, 2 row hook & eye closure; may increase with size
  • Silky, smooth stretch microfiber
  • Featured Review:
  • on December 19, 2018
  • Perfect Fit
  • Exactly as described.
  • Vanity Fair
  • Beauty Back™ Full Cup Wire-Free Bra
  • 142 reviews
  • Colors:
  • +2 more
Details:
  • Beautifully smooth, wire-free T-shirt bra
  • Contoured cups provide shape and coverage
  • All around smoothing and shaping without the wires
  • Fully adjustable, close-set, stretch straps for a custom fit feel
  • Ultra-soft stretch microfiber
  • Featured Review:
  • on January 15, 2019
  • Most Comfortable Bra Ever
  • Very comfortable. Very soft. Fit is perfect. No underwire, but great support. Very happy with my purchase. I will be buying more. It is the best bra I ever had.
  • Brooks
  • Fiona Mid-Impact Wire-Free Sports Bra
  • 41 reviews
  • Colors:
  • +7 more
Details:
  • This lab tested sports bra reduces bounce by 62%
  • Built for mid-impact activities such as cycling
  • Encapsulated cups for support; compression for holding
  • Lightweight, molded stretch cups are wire-free
  • Eliminate chafing thanks to the brushed underband
  • Featured Review:
  • on November 18, 2018
  • A supportive, wire-free fit
  • A comfortable and supportive bra. I'd order again.
  • Anita
  • Seamless Nursing Bra
  • 35 reviews
  • Colors:
Details:
  • Nurse with ease in this comfortable underwire bra
  • Convenient one-handed nursing clips
  • Mirror your natural shape in unlined molded cups
  • Cushioned front straps, adjustable back straps
  • 3 column, 3 row hook and eye back closure
  • Featured Review:
  • on December 2, 2018
  • Yes Yes Yes!!
  • This bra is better than my non-maternity bra. Great support ( I am a size G now), comfortable, easy to unclasp for feeding. Holds my boobs in which makes me less self conscious of the size. Even my shirts fit better now. I cant say enough good things about this bra. Get IT!!!
  • Leading Lady
  • Smooth Wire-Free Bra
  • 44 reviews
  • Colors:
Details:
  • Incredibly comfortable wire-free T-shirt bra
  • Achieve a smooth look in seamless foam-lined cups
  • Reinforced side boning provides an anchored fit
  • Comfort front straps are back adjustable
  • Buttery smooth stretch microfiber
  • Featured Review:
  • on October 10, 2018
  • Love it ...THE BEST EVER
  • Love it ...THE BEST EVER FOR SUREFITS PERFECT
  • Bali
  • Cool Comfort Double Support Wire-Free Bra
  • 10 reviews
  • Colors:
Details:
  • This ''fits like a glove'' wire-free bra is sure to be a favorite
  • Double-layer molded cups encapsulate for a supportive fit
  • Reinforced side boning for added structure and support
  • Back smoothing, wide side and back wings for smooth silhouette
  • Customize your fit with fully adjustable, limited stretch straps
  • Featured Review:
  • on December 6, 2018
  • YES
  • Finally bras that fit.
  • Leading Lady
  • Smooth Contour Bra
  • 53 reviews
  • Colors:
Details:
  • Incredibly comfortable underwire T-shirt bra
  • Thoughtfully designed to fit and flatter fuller figures
  • Achieve a smooth look in foam-lined cups
  • Reinforced side boning provides an anchored fit
  • Comfort front straps are back adjustable
  • Featured Review:
  • on December 14, 2018
  • My fave bra
  • This bra is super comfy! The material is soft and silky and the straps are great. I often forget I have it on.
  • Bali
  • Lace Desire Back Smoothing Bra
  • 42 reviews
  • Colors:
Details:
  • Comfortable, lightweight back smoothing underwire bra
  • Achieve natural looking shape with seamed, unlined cups
  • Elastic lining along upper edge of cups for a custom fit
  • Close-set U-back is designed to keep straps in place
  • Scalloped edge on straps so adjusters stay in place
  • Featured Review:
  • on January 8, 2019
  • Pinches Shoulders
  • Great fit and comfort, except straps are too thin and fold over due to design. I had to wear a shoulder pad designed for straps to alleviate shoulder discomfort. Wish the straps were more padded and didn’t have a weak area down the middle. Otherwise very comfortable and supportive.
  • Maidenform
  • Comfort Devotion Extra Coverage T-Shirt Bra
  • 52 reviews
  • Colors:
Details:
  • Luxuriously soft & supportive underwire T-shirt bra
  • Seamless microfiber cups are foam-lined for modesty
  • Look sleek thanks to back and side smoothing wings
  • Customize the fit with adjustable, close-set stretch straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on December 23, 2018
  • Comfy
  • I love the bras I got. They are both comfortable and stylish. I love the look and feel of the material.
  • Curvy Couture
  • Cotton Luxe Wire-Free Bra
  • 35 reviews
  • Colors:
Details:
  • This luxe bra offers a comfy fit for optimal all day support
  • Higher neckline with double-lined cups and inner slings
  • Keep odors at bay with this anti-microbial fabric
  • Natural Blend™ fabrics keep you comfortable and cool
  • Eliminate back bulge with wide, smoothing back wings
  • Featured Review:
  • on November 29, 2018
  • comfy
  • This does create a bit of uniboob—maybe sizing runs a little small?—but it is very comfortable
  • Bali
  • Lace Desire Convertible Wire-Free Bra
  • 11 reviews
  • Colors:
  • +3 more
Details:
  • Feel beautiful in this ultra-comfortable wire-free bra
  • ComfortFlex Fit® size system makes this perfect for everyone
  • Foamed-lined cups offer light support and great shape
  • Customize the fit with no-slip back adjustable stretch straps
  • Straps convert to racerback with J-hook feature
  • Featured Review:
  • on January 10, 2019
  • they are really nice and
  • they are really nice and look lovely! Thank you!
  • Bali
  • Comfort Revolution Smart Sizes Wire-Free Bra
  • 46 reviews
  • Colors:
Details:
  • All day comfort in this seamless wire-free bra
  • Achieve a smooth silhouette with foam-lined cups
  • Knit-in zones under bust provide targeted support
  • Non-adjustable, comfort-U back stretch straps
  • 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on December 6, 2018
  • Bali Comfort Smart Sizes Wire Free Bra
  • Great for CrossFit workouts. I like the wide straps.
  • Glamorise
  • Adjustable Support Underwire Sports Bra
  • 29 reviews
  • Colors:
Details:
  • Control the level of bounce in this underwire sports bra
  • Built for all impact levels with the adjustable front panel
  • Limited stretch in the band; consider ordering up
  • Encapsulated cups support each breast individually
  • Supportive bottom sling lifts and comfortably covers underwire
  • Featured Review:
  • on January 14, 2019
  • I think I may have found THE ONE!
  • So, I used to be a devotee of Moving Comfort's Maia bra, but they redesigned it a few years ago and I've had a problem with the newer version---too much boob exposed on the side and the straps don't tighten enough for me. I decide to give this one a whirl since it has the same premise--a real underwire bra underneath and a top panel. This bra, however, has an adjustable top panel. I always have to shorten straps on bras all the way and that is why many sports bras don't work for me--even with them tightened the whole way, there's still too much slack and I have tons of bounce and the whole point of a sports bra is lost. Also, I've had some i liked initially and then during the workout, the plastic adjuster slides and the bra loosens. Well, THIS bra doesn't have either of those problems. It has FIVE hook and eye closures on the back, which gives great support around the band. The interior bra straps tighten enough to hold me and then, the top panel (when on the smallest/highest setting) was perfect for a high impact jumping workout. I'm so excited about this bra, I immediately returned to buy a second one. AND, the price is good too. This bra is half the price of others that I haven't liked even 10% as much! I wear a 36FF in Fantasie for my regular bras and a 36F from this collection worked great for size.
  • Anita
  • Air Control Mid-Impact Wire-Free Sports Bra
  • 21 reviews
  • Colors:
Details:
  • Work out in this medium impact sports bra
  • Built for mid-impact activities such as hiking
  • Encapsulated cups support each breast individually
  • Unlined, wire-free cups provide subtle shape and lift
  • Supportive inner slings between double-layer cups
  • Featured Review:
  • on November 27, 2018
  • A comfortable bra
  • I wear sports bras as regular bras and I can wear this all day! Every bra that is underwire (sports or regular) drives me crazy after a few hours. I would say for sports ie running, there is not enough support, but as an overall bra it’s great.
  • Vanity Fair
  • Body Shine™ Wire-Free T-Shirt Bra
  • 1 review
  • Colors:
Details:
  • Comfortable, everyday wire-free T-shirt bra
  • Stretch foam-lined cups for the perfect fit
  • Customize the fit with fully adjustable stretch straps
  • 4 column, 3 row hook & eye back closure; may increase with size
  • Smooth, stretch microfiber with jacquard pattern
  • Featured Review:
  • on December 19, 2018
  • My mom loves it
  • My mom (in her 60s, 38C) was looking for a comfortable bra that had some support and shape but no wire or major padding. This is perfect for her and she loves it and says she forgets she's even wearing it.
  • Amoena
  • Isadora Wire-Free Bra
  • 12 reviews
  • Colors:
Details:
  • Supportive, seamed 3-part cup bra with fabric pockets
  • Comfortable double-layer wire-free cotton-lined cups
  • Fabric pocket for use with prosthesis or enhancers
  • Mastectomy bra designed for post breast surgery
  • Comfort front straps, back adjustable stretch straps
  • Featured Review:
  • on November 28, 2018
  • Great fit
  • Great fit
  • Vanity Fair
  • Mid-Impact Wire-Free Sports Bra
  • 16 reviews
  • Colors:
Details:
  • Get the most from your workouts in this wire-free sports bra
  • Built for mid-impact activities such as Hiking
  • Encapsulated cups support each breast individually
  • Smooth, foam-lined contour cups maintain shape and support
  • Wide back wings keeps things smooth and bulge-free
  • Featured Review:
  • on December 29, 2018
  • Love em'!
  • I love these bras! All the support and no wire!!
  • Leading Lady
  • Luxe Body Backsmooth Wire-Free T-Shirt Bra
  • 22 reviews
  • Colors:
Details:
  • Comfortable, seamless contoured wire-free T-shirt bra
  • Maintain your natural shape with soft, foam-lined cups
  • Reinforced side boning helps keep bra anchored to body
  • Seamless, back wings help smooth out back bulge
  • Comfort straps gently cushion the shoulders
  • Featured Review:
  • on December 19, 2018
  • Great bra
  • Fits well and is very comfortable.
  • Vanity Fair
  • Body Caress Beauty Back™ Convertible Wire-Free Bra
  • 22 reviews
  • Colors:
Details:
  • This wire-free convertible T-shirt bra is a must-have
  • Achieve a smooth, sculpted silhouette with contour cups
  • Minimize bulge with smoothing wings and back
  • Comfortable elastic under bust for superior support
  • End strap slipping with adjustable, close-set straps
  • Featured Review:
  • on December 23, 2018
  • Perfect
  • Looked all over to find a wireless bra that fit well. This product is perfect.
  • Leading Lady
  • Scalloped Lace Bra
  • 22 reviews
  • Colors:
Details:
  • Beautiful and elegant embroidered lace underwire bra
  • Thoughtfully designed to fit and flatter fuller figures
  • Sculpted, foam-lined cups offer modesty and a sleek profile
  • Smooth, sleek microfiber wings with reinforced side boning
  • Wide, comfort straps gently cushion the shoulders
  • Featured Review:
  • on December 16, 2018
  • Super cute and comfy
  • This bra is amazing! Fits perfectly for me. I am a 44A. The lace design is super cute and I forgot that I have it on as it is really comfortable!
  • Warner's
  • No Side Effects™ T-Shirt Bra
  • 2 reviews
  • Colors:
Details:
  • Feel confident in this side smoothing, underwire T-shirt bra
  • Minimize bulge with smoothing, extra wide sides
  • Light as air, seamless spacer foam cups are ultra-breathable
  • Easy-to-reach, fully front adjustable stretch straps
  • Plush, 3 column, 2 row hook and eye back closure
  • Featured Review:
  • on April 17, 2018
  • Love the color
  • This bra is okay. I love the Warner’s no side effects bras but this was my first underwire. I love the lace overlay on the cups and love the color I just would prefer this in a wire free bra.
  • Warner's
  • Lace Escape Underwire Contour Bra
  • Colors:
Details:
  • Get beautiful shape in this beautiful underwire contour bra
  • Pretty darted lace overlay on seamless plunge cups
  • Customize your fit with fully adjustable stretch straps
  • Plush, 3 column, 2 row hook and eye back closure
  • Super soft back wings lining with comfortable dig-free underband
  • Playtex
  • Secrets X-Temp™ Wire-Free Nursing T-Shirt Bra
  • 9 reviews
  • Colors:
Details:
  • Experience all-day comfort in this nursing T-shirt bra
  • Achieve a smooth look in wire-free foam-lined full cups
  • Smart Sizing blends 19 band/cup sizes into 5 easy sizes
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Featured Review:
  • on June 25, 2018
  • I normally am not a
  • I normally am not a fan of wireless nursing bras (except for sports bras), and this bra surprised me! I absolutely love it!! It is SO comfortable, as well as supportive! The material is great and it is holding up, wash after wash! I love the wider straps too, helps with my bigger cup size (40D- XL). I definitely will buy another one soon to add to my collection.
  • Playtex
  • Secrets Wire-Free Nursing Bra
  • 4 reviews
  • Colors:
Details:
  • Enjoy total comfort in this seamless, wire-free nursing bra
  • Comfortable, double-layer molded cups provide light support
  • Fuller cups minimizes spillage and stretches with growing sizes
  • Easy-to-reach and open nursing snap down clips
  • Custom fit thanks to ribbed, stretch underband
  • Featured Review:
  • on July 28, 2017
  • Very soft and comfortable bra
  • Let me start by saying I am not a nursing mother. I bought two of these bras as I am a plus size person and wear a 48C bra which is hard to find. Lots of larger sizes are available in D+ cups, but unfortunately not many C's. This bra is fantastic. It has a nice thick band which is not scratchy. Cups are soft and comfortable. I wear these around the house, gardening, etc, since they do not have underwire. I'm sure they'd be fine for nursing too. But it is just a clip @ the top of the cup do no one knows otherwise. The straps stay up, are not too thin, and fabric all around is soft and comfortable.
  • Lily of France
  • Seamless Bralette 2-Pack
  • 4 reviews
  • Colors:
Details:
  • Super comfortable wire-free bralette, 2-pack
  • Mirror your natural shape in unlined, molded cups
  • Removabe foam inserts for desired modesty
  • Fully adjustable, stretch straps & non-adjustable racerback strap
  • No closure - goes on over the head
  • Featured Review:
  • on June 14, 2014
  • Excellent around the house support.
  • I ordered these bras for something comfortable to wear around the house after work and to do yoga in, they are perfect for just that! They provide the right amount of support and form I was hoping for. I will definitely buy another set when these wear out if they do.
  • Chantelle
  • Révèle Moi Bra
  • 38 reviews
  • Colors:
  • +2 more
Details:
  • Supportive, full coverage 4-part cup underwire bra
  • Excellent lift and shape thanks to seamed, unlined cups
  • Customize the fit with fully adjustable stretch straps
  • 3 column, 2 row hook & eye closure; increases with size
  • Semi-sheer lace and tulle
  • Featured Review:
  • on January 9, 2019
  • Great fit!
  • Great fit!
  • Elomi
  • Cate Wire-Free Bra
  • 32 reviews
  • Colors:
Details:
  • Experience all-day comfort in this full cup, wire-free bra
  • Superior lift and shape in seamed, double-layer 3-part cups
  • Supportive side boning and power mesh side smoothing wings
  • End strap slipping with adjustable, close-set straps
  • Flat finished embroidery won't show through clothing
  • Featured Review:
  • on November 21, 2018
  • comfortable from the moment I
  • comfortable from the moment I put it on