Elita, Canada's leading brand of cotton/Lycra underwear, was launched in 1987 by Sterling Trading Inc., Montreal with just five styles and five employees. Today Elita offers over 90 styles and employs over 150 people in three factories. Designed for a particular mindset not an age, Elita appeals to active lifestyle women who want natural looking, wrinkle free, smooth fitting underwear that stretches and moves with the body for all day comfort.
Elita is an unparalleled success story about a focused little company that discovered new niches in the underwear market. Always ahead of the time, Elita foresaw a need for feminine, fashionable, quality cotton/lycra innerwear that offered superb comfort, fit and value. Cotton/lycra underwear was understated and underdeveloped at the time until Elita created a cotton/lycra panty frenzy.
Then, in 1995, Elita took the continent by storm with their Silk Magic. This miraculous blend of microfiber/nylon and lycra has all the properties of natural fiber; it breathes like cotton, feels like silk and caresses the skin. The creation of Silk Magic by Elita has inspired numerous innovations in innerwear fabric blends. A dedicated team behind the Elita name contribute to the company's objective to provide high quality, superb fitting, comfortable feminine and fashionable innerwear for today's free spirited woman. |