NEW! SWIMWEAR FOR 2017 NEW! SWIMWEAR FOR 2017 FREE SHIPPING ON ORDERS OVER $70 details

NEW ARRIVALS

41 Results
NEW ARRIVALS (41 Results)
  • Chantelle Rive Gauche Bra
    • Chantelle:
    • Rive Gauche Bra
    • 116 reviews
    • Colors:
    • +2 more
    Details:
    • Lightweight comfort as the lace lays flat under clothing
    • Rounded, natural silhouette due to angled cup seams
    • Customize the fit with fully adjustable stretch straps
    • Semi-sheer stretch lace lays flat under clothing
    • Feminine look and feel in semi-sheer stretch lace
    • Featured Review:
    • on April 20, 2017
    • Great fit
    • This fits perfectly and straps stay in place, no slipping.
    ×
  • Vanity Fair Illumination Front-Close T-Shirt Bra
    • Vanity Fair:
    • Illumination Front-Close T-Shirt Bra
    • 54 reviews
    • Colors:
    Details:
    • This seamless underwire T-shirt bra offers a great fit
    • Achieve a smooth, sculpted silhouette with contour cups
    • Back adjustable straps convert to criss-cross position
    • Convenient sliding bar front closure
    • Soft stretch microfiber
    • Featured Review:
    • on March 17, 2017
    • It fits - very comfortable!
    • I prefer a front-close bra and have been looking for one for a while. This one fits and is very comfy. The clasp takes a minute to figure out, but it holds securely. Definitely a winner!
    ×
  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 26 reviews
    • Colors:
    • +6 more
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on April 3, 2017
    • favorite bra
    • At this point I own 7 of these bras. This is my every day, all day, go to work bra. I would agree with another reviewer though that there are some differences in fit/comfort between them.
    ×
  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 29 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on April 11, 2017
    • Love the fit and coverage
    • I've been looking for a bra that lifts, shapes and feels good front and back. This is the bra for me. I actually forget I'm wearing it. It also holds and shapes my 40D boobs. What's not to love?
    ×
  • Elomi Mitzi Side Support Bra
    • Elomi:
    • Mitzi Side Support Bra
    • Color:
    Details:
    • Lift and shape your breasts in this full cup underwire bra
    • Strategically designed 4-part cups provide forward shape
    • Comfort for high tummies with arched center panel
    • Additional support from firm mesh wings
    • End strap slipping with adjustable, leotard back straps
    ×
  • Glamorise Motion Maximum Control Wire-Free Sports Bra
    • Glamorise:
    • Motion Maximum Control Wire-Free Sports Bra
    • 197 reviews
    • Colors:
    Details:
    • Work out in the high-impact, wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Magic Lift criss-cross soft cup inner bra supports!
    • Adjustable mesh outer panel provides custom control
    • Featured Review:
    • on April 26, 2017
    • Sily, but it works.
    • The front flap still seems kind of ridiculous to me, why not just attach it fully? But it does help keep the girls from bouncing about both when I'm running, which is a pretty straightforward movement, and also when I am bouncing about in Zumba. Not the best sports bra I've ever owned (try Enell!), but pretty darn close, and comfortable too!
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • 36 reviews
    • Colors:
    • +4 more
    Details:
    • Feel confident in this side smoothing, underwire T-shirt bra
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Easy-to-reach, front adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on April 1, 2017
    • So comfy for all day wear
    • I needed new white bras for the summer ie t-shirt weather. I saw these on the website and bought 2. I am a happy, happy girl. Thank you for summer bra shopping over!! YEA!!
    ×
  • Glamorise Elegance Lacy Wonderwire® Bra
    • Glamorise:
    • Elegance Lacy Wonderwire® Bra
    • Colors:
    Details:
    • Feel beautiful in this body sculpting underwire bra
    • Wonderwire® design has a hidden cushioned comfort band
    • Comfort band prevents underwire from touching the body
    • Breasts are centered and lifted thanks to 3-part cup design
    • Eliminate back bulge with wide, smoothing back wings
    ×
  • Elomi Matilda Convertible Plunge Bra
    • Elomi:
    • Matilda Convertible Plunge Bra
    • 18 reviews
    • Colors:
    Details:
    • Flaunt your curves in this elegant sheer plunge bra
    • Strategically designed 3-part underwire cups offer shape and lift
    • Get a custom fit feel with elasticized lining along plunge cups
    • Reinforced side panels provide forward shape and support
    • Flexible back sweep makes it easy to convert with J-hook
    • Featured Review:
    • on March 21, 2017
    • Best Nude Ever!
    • As rumor has it a "nude" bra will hide under white shirts (and sheer tops) better than any other color- but I've struggled with this for YEARS! I've felt like I needed to search high and low for a "winter color" and a "summer bra" to do the trick- I spend as much time as possible in the sun, and tan deeply, but once the rays are gone and it gets cold I get pasty with pink undertones FAST, I dont maintain a tan well at all. Since I have gotten this bra, I've also been out tanning quite a bit (California coast) so even though its March I'm on my way to my deer summer tone and have had to trade in makeup... When I got this bra it was perfect. The way it fits is great, convertible back for raceback shirts and tanks has been fantastic, I'm just in love. Plus it hides perfectly under my cloths, and poof! Its still hiding as I darken up and start getting beachy. I cant wait to buy two more!
    ×
  • Empreinte Cassiopee Full Cup Bra
    • Empreinte:
    • Cassiopee Full Cup Bra
    • 10 reviews
    • Colors:
    Details:
    • Mirror your natural shape in gorgeous unlined full cups
    • Molded underwire cups encase bust for a phenomenal fit
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on March 2, 2017
    • search no more!
    • This bra is worth the money! Finally a bra to fit, shape and support with comfort! I have tried hundreds of bras and cannot shop in your everyday lingerie shop. This bra is heaven, you wont be sorry. I am a 34F, 5'8, 155 lbs, size 10, age 56. It took this long to find the perfect fit in a bra.
    ×
  • Glamorise Wonderwire® Front-Close Bra
    • Glamorise:
    • Wonderwire® Front-Close Bra
    • 77 reviews
    • Colors:
    Details:
    • Full coverage front-closure bra with a unique underwire
    • Darted, unlined double-layer lace cups
    • Wonderwire® design has a hidden cushioned comfort band
    • Comfort band prevents underwire from touching the body
    • Back adjustable, close-set, straps won't slip
    • Featured Review:
    • on April 26, 2017
    • So comfy
    • I love this bra and I hate bras lol it's comfortable and easy to throw on
    ×
  • Bali Comfort Revolution Wire-Free Bra
    • Bali:
    • Comfort Revolution Wire-Free Bra
    • 73 reviews
    • Colors:
    • +4 more
    Details:
    • Feel pretty in this delicately patterned wire-free bra
    • Keep your natural shape with seamless foam-lined cups
    • Comfortable underband provides back and side support
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on April 12, 2017
    • My new unwired bras
    • These are the most comfortable and best fitting bras I have worn in my life time! Wish the other bras I purchased from you with wires could be exchanged for these. Oh well.
    ×
  • Olga Sheer Leaves Minimizer Bra
    • Olga:
    • Sheer Leaves Minimizer Bra
    • 50 reviews
    • Colors:
    • +2 more
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Mirror your natural shape in mesh-lined underwire cups
    • Added support thanks to rigid front straps
    • Eliminate back bulge with wide, smoothing back wings
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on April 12, 2017
    • Title is as is
    • I ordered 2 bras in the same size different colors. One was excellent the other was too small. Of course it was returned and I understand that sometimes mfg. can be different but you should look into this. Carole
    ×
  • Olga Luxury Lift® Bra
    • Olga:
    • Luxury Lift® Bra
    • 57 reviews
    • Colors:
    • +3 more
    Details:
    • Supportive lift thanks to powerful fabrication in cups
    • Mirror your natural shape in unlined underwire cups
    • Adjustable, close-set, stretch straps stay in place
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on March 8, 2017
    • comfortable and uplifting
    • This is comfortable enough to wear all day and evening. The fit is good, and it lifts as promised.
    ×
  • Bali Active Lifestyle Convertible Bra
    • Bali:
    • Active Lifestyle Convertible Bra
    • 20 reviews
    • Colors:
    Details:
    • Breathable, seamless underwire sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent show-through with the full coverage, foam-lined cups
    • Gently cushion the shoulders with comfort front straps
    • Featured Review:
    • on April 22, 2017
    • Perfect Bra
    • This bra is comfortable and fits the description. It also converts which I didn't realize when I purchased it.
    ×
  • Pour Moi St. Tropez Bra
    • Pour Moi:
    • St. Tropez Bra
    • 9 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Floral embroidered unlined cups with side boning
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on July 9, 2016
    • Great fit and support
    • I bought two of these last month and they fit well, provide excellent support, and are very pretty. For reference, I wear a 34 J and it is difficult to find a bra that covers all of these qualities in one garment. Definitely reccomend!
    ×
  • Bali One Smooth U™ Ultra Light Bra
    • Bali:
    • One Smooth U™ Ultra Light Bra
    • 20 reviews
    • Colors:
    Details:
    • Light and smooth breathable underwire spacer T-shirt bra
    • Maintain a natural look with seamless foam-lined cups
    • Supportive, mesh inner cup slings for added lift
    • Superior back smoothing thanks to 2-ply fabrication
    • Comfort U-back is designed to keep straps in place
    • Featured Review:
    • on April 25, 2017
    • Fits well
    • This is one of the few bras that fits without the straps sliding off my shoulders.
    ×
  • Glamorise Soft Shoulders Wire-Free Bra
    • Glamorise:
    • Soft Shoulders Wire-Free Bra
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this unlined wire-free bra
    • Comfortable full cups have Magic Lift supportive inner slings
    • Geometric patterned trim adds a feminine touch
    • Pressure relieving padded comfort front straps
    • Back adjustable leotard stretch straps
    • Featured Review:
    • on February 14, 2017
    • love them
    • These are my favorite bras. I'm a big girl and they hold me up well.
    ×
  • Bali Lace Desire Demi Bra
    • Bali:
    • Lace Desire Demi Bra
    • 7 reviews
    • Colors:
    Details:
    • Feel gorgeous in this all over lace underwire demi bra
    • Maintain natural shape and great coverage thanks to molded cups
    • Decorative front straps and back adjustable stretch straps
    • Comfort-U back design helps keep straps in place
    • Smoothing, double-layer microfiber and lace, stretch back wings
    • Featured Review:
    • on February 4, 2017
    • COMFORTABLE & SEXY
    • Have this style in pink, buying more in each color. Feels great, looks great, especially love the wider straps
    ×
  • Empreinte Nikki Full Cup Bra
    • Empreinte:
    • Nikki Full Cup Bra
    • Colors:
    Details:
    • Achieve gorgeous, natural looking shape in this sheer bra
    • Molded underwire cups envelop your bust for a phenomenal fit
    • Delicate embroidered lace with mesh create a whimsical look
    • Get structured support thanks to the flexible side boning
    • End strap slipping with adjustable, close-set straps
    ×
  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair:
    • Flattering Lift T-Shirt Bra
    • 3 reviews
    • Colors:
    Details:
    • Comfort and lift meet in this lovely underwire T-shirt bra
    • Contoured cups with lift pads at bottom provide unmatched shape
    • All around smoothing and shaping without side boning
    • Sleek back smoothing wings eliminate lumps and bumps
    • Back adjustable, close-set, stretch straps for a custom fit feel
    • Featured Review:
    • on February 6, 2017
    • Best bra ever!
    • Oh my gosh, I love this bra! It shapes and lifts so beautifully, and is deliciously comfortable. I am throwing all my other bras away!
    ×
  • Olga Cloud 9 Minimizer Bra
    • Olga:
    • Cloud 9 Minimizer Bra
    • Color:
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Mirror your natural shape in double-layer underwire cups
    • Enhanced comfort thanks to padded underwire
    • Added support thanks to rigid front straps
    • Rigid front straps, back adjustable stretch straps
    ×
  • Wacoal Basic Benefits Bra
    • Wacoal:
    • Basic Benefits Bra
    • Colors:
    Details:
    • Feel beautiful and confident in this lace underwire bra
    • Superior lift and shape due to seamed 3-part cups
    • Double lined mesh wings for added support
    • End strap slipping with adjustable, leotard back straps
    • Semi-sheer lace and stretch mesh
    ×
  • Champion The Distance 2.0 High-Impact Sports Bra
    • Champion:
    • The Distance 2.0 High-Impact Sports Bra
    • Colors:
    Details:
    • Push your limits in this comfortable full coverage sports bra
    • Built for high-impact activities such as Aerobics
    • Encapsulated cups support each breast individually
    • Supportive underwire, cups with double-layer mesh-lining
    • Chafe-free, ultra-plush underband for optimum comfort
    ×
  • Empreinte Valeria Bra
    • Empreinte:
    • Valeria Bra
    • Color:
    Details:
    • Unmatched, superior shape in this stunning underwire bra
    • Lift and round your breasts with 3-part non-stretch cups
    • Gorgeous embroidered tulle and center daisy appliqué
    • Intricate gold Lurex threading on cups complete this lovely style
    • Get structured support thanks to the flexible side boning
    ×
  • Rhonda Shear Zip Front Comfort Bra
    • Rhonda Shear:
    • Zip Front Comfort Bra
    • 1 review
    • Colors:
    Details:
    • Comfortable wire-free bralette with removable foam inserts
    • Smoothing racerback and zip-up front closure
    • Gently cushion the shoulders with wide comfort straps
    • Seamless, 4-way stretch double-lined microfiber
    • Featured Review:
    • on April 26, 2017
    • Very Comfortable
    • I was looking for a comfortable bra I could wear with my casual clothes. Specifically, I am tired of the band rolling up under my breasts. This bra is the perfect bra for me. It sits low enough on my rib cage to stay in place. Will be ordering more!
    ×
  • SPANX Lace Collection Bralette Plus Size
    • SPANX:
    • Lace Collection Bralette Plus Size
    • Colors:
    Details:
    • Gorgeous lace and mesh wire-free bralette
    • Designed with flexibility so that you can layer over your bra
    • Gentle lift thanks to inner slings and darted cups
    • Total comfort thanks no wires and no padding
    • Fit-flexible stretch cups accommodate cup sizes C-H
    ×
  • Dreamgirl Open Cup Shelf Bra Plus Size
    • Dreamgirl:
    • Open Cup Shelf Bra Plus Size
    • Color:
    Details:
    • Extreme sex appeal in this open cup lace shelf bra
    • Double-layer underwire cups offer support
    • Customized fit with adjustable stretch straps
    • 3 column, 3 row hook and eye back closure
    • Quality stretch lace
    ×
  • Prima Donna True Romance Lace Balconette Bra
    • Prima Donna:
    • True Romance Lace Balconette Bra
    • Color:
    Details:
    • Gorgeous embroidered lace underwire balcony bra
    • Incredible lift with smooth darted seams on tulle-lined cups
    • Stunning embroidered lace provides and ultra-feminine touch
    • Customize the fit with fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Rhonda Shear Ahh Leisure Bralette
    • Rhonda Shear:
    • Ahh Leisure Bralette
    • 51 reviews
    • Colors:
    • +4 more
    Details:
    • Light support wire-free bra with molded, unlined cups
    • Body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • No closure - goes on over the head
    • Featured Review:
    • on April 22, 2017
    • Shoulder straps stay put and so comfortable
    • I had reconstructive surgery after a mastectomy. This was the only bra that did not rub against the scars and the shoulder straps stayed in place. It is so comfortable to sleep in too.
    ×
  • Rhonda Shear Ahh Seamless Leisure Bralette Plus Size
    • Rhonda Shear:
    • Ahh Seamless Leisure Bralette Plus Size
    • 23 reviews
    • Colors:
    • +4 more
    Details:
    • Light support wire-free bra with molded, unlined cups
    • Body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • Soft, non-adjustable stretch straps
    • Featured Review:
    • on April 24, 2017
    • So Comfortable
    • Not had these very long (bought 4 total), and they are so comfortable. I know they are for leisure, but they hold me well enough that I wear them all the time.
    ×
  • Olga To A Tee™ Back Smoothing T-Shirt Bra
    • Olga:
    • To A Tee™ Back Smoothing T-Shirt Bra
    • 42 reviews
    • Colors:
    Details:
    • Added coverage with this full cup underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort straps
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on April 1, 2017
    • Olga To A Tee
    • This is the best bra I have ever worn. As well as looking smooth when I wear clingy clothing, it's so comfortable. I'm not even aware of the underwire. The cups fit perfectly, and the straps sit in a perfect spot on my shoulders. I've tried bras from a popular bra specialty shop, and even though the cup size is ok, the fit around my rib cage is what I imagine corsets of olden days felt like. My To A Tee Bra does not feel too tight, nor too loose around my ribs. It's just right!
    ×
  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 18 reviews
    • Colors:
    • +4 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on April 21, 2017
    • best fit
    • this bra covers the extra skin and the cup fits all the way without gapping.
    ×
  • Olga Play It Cool Wire-Free T-Shirt Bra
    • Olga:
    • Play It Cool Wire-Free T-Shirt Bra
    • 15 reviews
    • Colors:
    Details:
    • Stay cool in this comfortable wire-free T-shirt bra
    • Chill FX™ cup lining cools and wicks away moisture
    • Achieve a smooth, sculpted silhouette with contour cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on April 28, 2017
    • A winner
    • I have had trouble finding bras to fit and that are comfortable. I ordered 4 different bras, this being one of them. It is the most comfortable and best fit I have ever had in a bra. Do not hesitate to order. I will be getting more.
    ×
  • Panache Tango Balconette Bra
    • Panache:
    • Tango Balconette Bra
    • 11 reviews
    • Colors:
    Details:
    • Achieve uplift and coverage in this unlined balcony bra
    • Shiny satin trim along top edge cup for added coverage
    • Excellent shape thanks to seamed, underwire cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer microfiber mesh with leaf motif embroidery
    • Featured Review:
    • on December 22, 2016
    • Great features
    • Great fit. Love the bras and the service was awesome.
    ×
  • Prima Donna The Mesh High-Impact Sports Bra
    • Prima Donna:
    • The Mesh High-Impact Sports Bra
    • Color:
    Details:
    • Keep going strong in this high-impact underwire sports bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups for support; compression for holding
    • Anti-chafing super soft elastic underband for comfort
    • No irritation in the seamed, moulded breathable cups
    ×
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