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NEW ARRIVALS

41 Results
NEW ARRIVALS (41 Results)
  • Wacoal Basic Beauty T-Shirt Bra
    • Wacoal:
    • Basic Beauty T-Shirt Bra
    • 132 reviews
    • Colors:
    • +3 more
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on February 13, 2017
    • Most comfortable and flattering bra I've owned
    • Until I discovered this bra, I thought I was doomed to be uncomfortable because of my size. I now own seven of them and wear them exclusively. The bra is very comfortable and very flattering, a combination I didn't think I could find in size 40G. The straps don't slip, and the bra looks great under any type of shirt or blouse. I hope Wacoal never stops making them!
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  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 182 reviews
    • Colors:
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 20, 2017
    • Great fit & Quality
    • This is by far my favorite bra. I wear size 34G, and it works the best for my needs. Other bras just don't "contain" me as good.
    ×
  • Bali Passion for Comfort Minimizer Bra
    • Bali:
    • Passion for Comfort Minimizer Bra
    • 97 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Added coverage and support thanks to the full cups
    • Cushioned back adjustable stretch straps
    • Arched center panel is great for high tummies
    • Featured Review:
    • on February 16, 2017
    • Love this bra!
    • Had this bra years ago and loved the comfort of fit and fabric. Just purchased several more once again because they are so comfortable, affordable, made well, and this particular style gives a nice rounded profile because it's a minimizer
    ×
  • Brooks Fiona Wire-Free Sports Bra
    • Brooks:
    • Fiona Wire-Free Sports Bra
    • 11 reviews
    • Colors:
    • +5 more
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on February 18, 2017
    • Comfortable and Compressing
    • As a runner, I am obsessed with finding good sports bras. I've been very happy with Brooks, and the Fiona is perfect for me. I love the higher sides and wide band, plus the higher cut in front holds everything in just right. The fabric breathes well. The best part is nothing bounces while I'm pounding the pavement. Since I'm petite framed, yet large busted, finding running bras in my size is a challenge. Fiona manages both challenges quite well!
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  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +9 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
    ×
  • Simone Perele Andora Minimizer Bra
    • Simone Perele:
    • Andora Minimizer Bra
    • 7 reviews
    • Colors:
    Details:
    • Minimize bust size up to 1 inch in this minimizer bra
    • Maintain a natural look with seamless, unlined underwire cups
    • Beautiful embroidery accents on the straps and sides
    • End strap slipping with back adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 22, 2017
    • Really true to size
    • I bought 3 different 32 CCC bras (those were my measurements). This was the only one that fit. The others went back.
    ×
  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 77 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on January 3, 2017
    • Sexy!
    • I ordered this as a cute and sexy bra to wear. It fits great and is super cute!
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  • Simone Perele Amour Full Coverage Bra
    • Simone Perele:
    • Amour Full Coverage Bra
    • 4 reviews
    • Colors:
    Details:
    • Achieve superior lift and shape in this exquisite underwire bra
    • Full coverage seamed mesh-lined cups with inner slings
    • Low center gore for a more open neckline
    • Customize the fit with back adjustable stretch straps
    • Luxe stretch microfiber with gorgeous Leavers lace
    • Featured Review:
    • on November 21, 2016
    • Sexy
    • a very beautiful supportive bra this bra is not only beautiful but has the support to get you from the office to home
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  • Wacoal Stark Beauty Demi Bra
    • Wacoal:
    • Stark Beauty Demi Bra
    • Colors:
    Details:
    • Feel elegant in this seamless floral lace demi bra
    • Maintain natural shape with lightly lined, underwire molded cups
    • Keep breasts centered thanks to mesh inner slings
    • Minimize slippage with close-set back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
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  • Leading Lady Front Close Wire-Free Leisure Bra
    • Leading Lady:
    • Front Close Wire-Free Leisure Bra
    • Colors:
    Details:
    • Put on the Most Comfortable Bra in America™!
    • Fun leopard pattern adds flair and femininity
    • Light support, darted, wire-free molded cups
    • Easy on / off front close feature
    • Straps to stay in place thanks to U-back design
    ×
  • Wacoal Ultimate Side Smoother Bra
    • Wacoal:
    • Ultimate Side Smoother Bra
    • 27 reviews
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra
    • Extra side coverage eliminates underarm bulge
    • Prevent show-through with foam-lined underwire cups
    • End strap slipping with adjustable, close-set straps
    • Smooth, seamless microfiber cups and tulle
    • Featured Review:
    • on February 20, 2017
    • Must Have!
    • This is an amazing bra! It provides great shape, a smooth look on the cup and on the sides. It really does prevent that dreaded back pudge that happens with other bras. I actually purchased this bra twice, the first bra I had accidentally destroyed in the wash but it was such a fantastic bra I had to immediately replace it. The straps are also super comfy, they are lightly padded so they don't dig into your shoulder but they also don't slip off.
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  • Olga Signature Support® Satin Bra
    • Olga:
    • Signature Support® Satin Bra
    • 73 reviews
    • Colors:
    Details:
    • Mirror your natural shape in an unlined, molded cup bra
    • Get all-day comfort thanks to the padded underwire
    • Flattering lift and support from built-in inner slings
    • Minimize bulge with smoothing wings and back
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on February 7, 2017
    • Best bra ever
    • This the best bra I've ever worn. It has the support I need at a 40DDD, the softness and coverage is wonderful.
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  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • 33 reviews
    • Colors:
    • +3 more
    Details:
    • Feel confident in this side smoothing, underwire T-shirt bra
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Easy-to-reach, front adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 31, 2017
    • Husband likes it
    • Easy put on and take off. Husband loves it So do I
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  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • 8 reviews
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Custom, comfortable fit thanks to stretch top cup
    • Brushed elastic underband clings comfortably to body
    • Customize the fit with the fully adjustable stretch straps
    • Featured Review:
    • on February 17, 2017
    • Perfect for petite frames!
    • So glad BN recommend this to me! Low cut cups come nowhere near my armpits and the straps are so short I actually don't have to adjust them for a change. Great uplift similar to a push-up bra. Love it!
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  • Leading Lady Smooth Wire-Free Bra
    • Leading Lady:
    • Smooth Wire-Free Bra
    • 16 reviews
    • Colors:
    Details:
    • Incredibly comfortable wire-free T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 27, 2017
    • FINALLY a bra that FITS
    • I can't begin to tell you how HARD it is to find an A cup bra when you have a size 44. I would end up wearing camis with the shelf bra. Sometimes I could get away with it, but most times I couldn't like when I wore a tee shirt or clingy dress. Now BE is starting to sell A cups in my size, and I am buying them like crazy. I actually have a bra drawer now. I used to be so jealous of women who had a bra drawer. Thanks BE!
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  • Leading Lady Smooth Contour Bra
    • Leading Lady:
    • Smooth Contour Bra
    • 22 reviews
    • Colors:
    Details:
    • Incredibly comfortable underwire T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 19, 2017
    • Great fit and comfy too!!!
    • I have 3 of these and will be ordering more! I am a trucker and with all my arm movements these don't shift.
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  • Leading Lady Front-Close Racerback T-Shirt Bra
    • Leading Lady:
    • Front-Close Racerback T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Feel the comfort and support of this racerback bra
    • Achieve a smooth, sculpted silhouette with contour cups
    • Shoulder pain relief due to wide comfort front straps
    • Customize the fit with back adjustable stretch straps
    • Easy on, easy off with this sliding bar front closure
    • Featured Review:
    • on February 9, 2017
    • Comfortable and flattering
    • I was thrilled to find a bra in my exactly size. The racerback is comfortable and supportive. I find my back and neck aching less while I work. The underwire can shift and be noticeable every now and then. Otherwise it's great.
    ×
  • Olga To A Tee™ Back Smoothing T-Shirt Bra
    • Olga:
    • To A Tee™ Back Smoothing T-Shirt Bra
    • 38 reviews
    • Colors:
    • +2 more
    Details:
    • Added coverage with this full cup underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort straps
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 11, 2017
    • Perfect T shirt bra
    • Looks great under a thin white t-shirt. It was a little snug and I wish it had more than 2 clasps, but overall it looks and feels nice.
    ×
  • Chantelle C Magnifique Minimizer T-Shirt Bra
    • Chantelle:
    • C Magnifique Minimizer T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Seamless foam cups make this the perfect T-shirt bra
    • Great shape due to fuller coverage and supportive underwire
    • Eliminate back bulge with wide, smoothing back wings
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on February 8, 2017
    • Best comfortable everyday bra ever!
    • This bra is by far one of the most comfortable bras I have ever put on! Plus, this bra makes me look great underneath everything (including my T-Shirts)! Bonus, there is no poke through at the nipple area, which I sometimes have sensitivity to! The best part of this bra is that it really contains and minimizes without making my chest look as flat as a wall, I still have shape! This fits true to size! Love this bra!
    ×
  • Knixwear Knix Evolution Reversible Wire-Free Bra
    • Knixwear:
    • Knix Evolution Reversible Wire-Free Bra
    • 1 review
    • Color:
    Details:
    • All day comfort in this lightweight reversible bra
    • Mirror your natural shape in unlined wire-free cups
    • Low impact doubles as a sports bra with anti-odor technology
    • Seam-free bonded edges mold to your body
    • Adjustable stretch straps convert to criss-cross position
    • Featured Review:
    • on January 5, 2017
    • Better than No Bra
    • I love this bra so much, I may need no other type - although there are nice constructed bras. This one, though, is like a second skin.
    ×
  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 16 reviews
    • Colors:
    • +3 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Just got this bra and am impressed with the fit. The extra side coverage is awesome. No fat rolls under the arms.
    ×
  • Olga Sheer Leaves Minimizer Bra
    • Olga:
    • Sheer Leaves Minimizer Bra
    • 44 reviews
    • Colors:
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Mirror your natural shape in mesh-lined underwire cups
    • Added support thanks to rigid front straps
    • Eliminate back bulge with wide, smoothing back wings
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on December 23, 2016
    • Nice, comfy bra
    • A nice looking, yet comfortable, supporting bra. I think it runs a little smaller all around. Normally B 40, now a C 40, bit would really have liked a C 42
    ×
  • Olga Luxury Lift® Bra
    • Olga:
    • Luxury Lift® Bra
    • 56 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive lift thanks to powerful fabrication in cups
    • Mirror your natural shape in unlined underwire cups
    • Adjustable, close-set, stretch straps stay in place
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 16, 2017
    • Comfortable and practical
    • I bought this about a month ago and it fits well with the rest of my wardrobe.
    ×
  • Bali Passion for Comfort Seamless Bra
    • Bali:
    • Passion for Comfort Seamless Bra
    • 101 reviews
    • Colors:
    Details:
    • Sleek and seamless unlined underwire bra
    • Natural shape is maintained in molded double-layer cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on January 7, 2017
    • The most comfortable bra I've ever worn.
    • I have never had a bra feel so good. It is so comfortable.
    ×
  • Leading Lady Scalloped Lace Bra
    • Leading Lady:
    • Scalloped Lace Bra
    • 8 reviews
    • Colors:
    Details:
    • Beautiful and elegant embroidered lace underwire bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Sculpted, foam-lined cups offer modesty and a sleek profile
    • Smooth, sleek microfiber wings with reinforced side boning
    • Wide, comfort straps gently cushion the shoulders
    • Featured Review:
    • on February 11, 2017
    • Front closure n razorback
    • I love it.. it makes me feel sexy...love the lace, it makes me feel pretty.
    ×
  • Leading Lady Luxe Body Backsmooth Wire-Free T-Shirt Bra
    • Leading Lady:
    • Luxe Body Backsmooth Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Comfortable, seamless contoured wire-free T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Maintain your natural shape with soft, foam-lined cups
    • Reinforced side boning helps keep bra anchored to body
    • Seamless, back wings help smooth out back bulge
    ×
  • Bali Comfort Revolution Wire-Free Bra
    • Bali:
    • Comfort Revolution Wire-Free Bra
    • 71 reviews
    • Colors:
    • +3 more
    Details:
    • Feel pretty in this delicately patterned wire-free bra
    • Keep your natural shape with seamless foam-lined cups
    • Comfortable underband provides back and side support
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on January 25, 2017
    • Comfort
    • I love these bras. I haven't found any others with this level of comfort .
    ×
  • Olga Play It Cool Wire-Free T-Shirt Bra
    • Olga:
    • Play It Cool Wire-Free T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Stay cool in this comfortable wire-free T-shirt bra
    • Chill FX™ cup lining cools and wicks away moisture
    • Achieve a smooth, sculpted silhouette with contour cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 9, 2017
    • Great for costochrondritis sufferers!
    • I bought several wire free bras recently in order to alleviate some serious pain I was having from my costochrondritis. This Olga bra is the only one that supports my 40DDD chest comfortably through long work days and gives me a fairly nice shape. I love it so much I bought one in each color! Has light padding for modesty coverage.
    ×
  • Playtex Secrets® Full Figure Bra
    • Playtex:
    • Secrets® Full Figure Bra
    • 36 reviews
    • Colors:
    • +2 more
    Details:
    • Mirror your natural shape in this unlined cup underwire bra
    • Inner slings provide additional support and lift
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Wider, smoother back for stability without ride-up
    • Featured Review:
    • on January 16, 2017
    • Great fit
    • I bought 3 of these bras...they are so well made ...I have washed them numerous times and they wash & dry well....
    ×
  • Prima Donna I Want You Sheer Bra
    • Prima Donna:
    • I Want You Sheer Bra
    • Colors:
    Details:
    • Get an amazing fit and feel in this stunning underwire bra
    • Supportive, 4-part seamed cups offers full cup coverage
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
    ×
  • Leading Lady Luxe Body Backsmooth T-Shirt Bra
    • Leading Lady:
    • Luxe Body Backsmooth T-Shirt Bra
    • Colors:
    Details:
    • Comfortable, seamless contour T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Get structured shape with foam-lined, underwire cups
    • Reinforced side boning helps keep bra anchored to body
    • Seamless, back wings help smooth out back bulge
    ×
  • Leading Lady Smooth Wire-Free Bralette
    • Leading Lady:
    • Smooth Wire-Free Bralette
    • Colors:
    Details:
    • Get all day comfort in this mid-weight crossover leisure bra
    • Can be used for low-impact activities such as Yoga
    • Minimal compression fit holds the breast tissue down
    • Light support thanks to molded wire-free double-layer cups
    • Limited stretch ribbed underband keeps bra in place
    ×
  • Bali Active Lifestyle Convertible Wire-Free Bra
    • Bali:
    • Active Lifestyle Convertible Wire-Free Bra
    • 20 reviews
    • Colors:
    Details:
    • The perfect everyday T-shirt bra for your everyday activities
    • Built for low-impact activities such as Walking
    • Encapsulated cups support each breast individually
    • Supportive, wire-free contour cups with breathable foam lining
    • Smoothing, soft back wings offer a sleek look under clothes
    • Featured Review:
    • on February 3, 2017
    • Most comfortable bra ever!
    • This bra is like wearing nothing at all in the way of comfort! It also looks great and the price was excellent!
    ×
  • Bali One Smooth U® Smoothing & Concealing Bra
    • Bali:
    • One Smooth U® Smoothing & Concealing Bra
    • 11 reviews
    • Colors:
    Details:
    • Get dressed with confidence in this total smoothing bra
    • Full coverage seamless underwire contoured cups
    • Built-in concealing petals for modesty and shaping
    • Built-up Comfort-U® design minimizes back bulge
    • Restricted stretch straps are fully adjustable and won't slip
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Very nice bra and well-constructed. Going back to underwire was easy transition with this bra. Very smooth and gives nice shaping.
    ×
  • Bali Lace Desire Back Smoothing Bra
    • Bali:
    • Lace Desire Back Smoothing Bra
    • Colors:
    Details:
    • Comfortable, lightweight back smoothing underwire bra
    • Natural looking shape with lightly lined, seamed stretch cups
    • Get a smooth transition to skin with elastic lining on upper cups
    • Close-set U-back is designed to keep straps in place
    • Scalloped edge on straps so adjusters stay in place
    ×
  • Cake Lingerie Sugar Candy Wire-Free Nursing Bra
    • Cake Lingerie:
    • Sugar Candy Wire-Free Nursing Bra
    • Colors:
    Details:
    • Get all day comfort in this nursing lounge bra
    • Supportive inner side sling and inner bottom sling
    • Soft, double-layer molded wire-free cups for all over comfort
    • Easy-to-reach, front, drop down nursing clips
    • Keep bra anchored with soft, ribbed limited stretch underband
    ×
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