NEW ARRIVALS

156 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (156 Results)
  • SPANX Pillow Cup Signature Push-Up Plunge T-Shirt Bra
    • SPANX:
    • Pillow Cup Signature Push-Up Plunge T-Shirt Bra
    • 2 reviews
    • Colors:
    Details:
    • Experience the amazing fit of this underwire plunge bra
    • Enhance your cleavage thanks to built-in push-up pads
    • Pillow cups™ engineered with 3D technology for shape
    • Minimize bulge with smoothing wings and back
    • No visible bra lines due to smooth U-back design
    • Featured Review:
    • on August 20, 2016
    • Wonderful and comfortable bra!!!
    • This bra is very comfortable, smooth and pushes you up!! It's my favorite!!
    ×
  • Wacoal Ultimate Side Smoother Bra
    • Wacoal:
    • Ultimate Side Smoother Bra
    • 18 reviews
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra
    • Extra side coverage eliminates underarm bulge
    • Prevent show-through with foam-lined underwire cups
    • End strap slipping with adjustable, close-set straps
    • Smooth, seamless microfiber cups and tulle
    • Featured Review:
    • on August 16, 2016
    • Great fit
    • They are comfortable and they fit well. Seem to be well made.
    ×
  • OnGossamer Gossamer Mesh Convertible T-Shirt Bra
    • OnGossamer:
    • Gossamer Mesh Convertible T-Shirt Bra
    • 2 reviews
    • Colors:
    • +2 more
    Details:
    • Lightweight and breathable underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Customize the fit with fully adjustable stretch straps
    • Wings have 3 loops on each side for versatile convertibility
    • Convert to criss-cross, halter, open back and close-set
    • Featured Review:
    • on December 11, 2015
    • This is a great work horse bra!
    • This is a great work horse bra! The padding is just the right amount to allow for a more natural look. The fact that it's convertible means that I only need this bra in different colors in my lingerie drawer and I have all of the bases covered for my wardrobe needs!
    ×
  • Wacoal Lace Affair Bralette
    • Wacoal:
    • Lace Affair Bralette
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Seamed, unlined wire-free cups for subtle lift
    • Opaque jacquard cups and elastic underband for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    ×
  • Panache Clara Full Cup Bra
    • Panache:
    • Clara Full Cup Bra
    • 19 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this underwire balcony bra
    • Excellent shape due to seamed mesh-lined cups
    • Additional support with built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 26, 2016
    • So Happy (and Surprised) With This Bra!
    • I didn't realize this bra was unlined when I purchased it which is good because I probably wouldn't have bought it since I have never had any luck with unlined bras. I usually feel like I'm just flopping around in there without any support for my girls. This bra, however, has enough structure to make them look and feel supported but not nearly so much that I feel like I'm totally suffocated like I normally feel with other bras. I'm pretty big up top -- GG in UK putting me at a J in US -- and gravity has not treated me kindly (we're no longer on speaking terms), so most of my bras need to be built by NASA to keep those babies where they need to be and usually I have to sacrifice comfort for that kind of thing. I can wear this bra comfortably all day, it has just the right amount of coverage, and it feels and looks totally natural and (bonus) it is by far the prettiest/sexiest bra I have been able to wear in years and years and years. Downside: As another reviewer mentioned, because of the lace and stuff, it shows through thinner/fitted shirts pretty significantly. Also, for me, where the two underwires meet in the middle, sometimes it can rub a little which is a little uncomfortable but if I keep my shoulders back (the posture I really should have) it doesn't seem to do it.
    ×
  • Lilyette Plunge Into Comfort Minimizer Bra
    • Lilyette:
    • Plunge Into Comfort Minimizer Bra
    • 44 reviews
    • Colors:
    • +6 more
    Details:
    • Smooth and seamless underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Reduce size not shape with non-stretch, molded unlined cups
    • Cushioned underwire for comfort and no poke through
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on August 6, 2016
    • almost perfect
    • The only complaint I have about this bra is that the straps are a little too narrow at the top. After a long day my shoulders have deep lines that are painful. I'm a 36DDD and these are great for daily wear, but I'm a nurse and need something a little more comfortable for my 12 hour shifts.
    ×
  • Chantelle C Essential T-Shirt Bra
    • Chantelle:
    • C Essential T-Shirt Bra
    • 30 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • Seamless look under your clothes with foam-lined cups
    • Added support with inner slings and power mesh wings
    • End strap slipping with adjustable, close-set straps
    • 3 columns, 2 row hook and eye back closure
    • Featured Review:
    • on August 17, 2016
    • Great Bra! my favorite!
    • This is a great bra, with great support and very comfortable! I'll be ordering it in 2 more colors
    ×
  • Cleo by Panache Marcie Balconette Bra
    • Cleo by Panache:
    • Marcie Balconette Bra
    • 13 reviews
    • Colors:
    Details:
    • Natural shape maintained in double-layer cups
    • Great support thanks to 3-part seams and underwire
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on June 10, 2016
    • It's pretty!
    • It is almost impossible to find a bra in my size that is pretty and fits. This one is just right and is my new "go to" bra. Be aware the cup sizes run small. I had to exchange the first one I ordered but customer service was great. Think I better order another right away!
    ×
  • Lily of France Sensational Lace Push-Up Bra
    • Lily of France:
    • Sensational Lace Push-Up Bra
    • 4 reviews
    • Colors:
    • +2 more
    Details:
    • Increase your cleavage in this padded push-up bra
    • Built-in graduated push-up pads for natural enhancement
    • Prevent show-through with the foam-lined underwire cups
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on July 6, 2016
    • Loved it!
    • This bra give you push up, pushed together, ball shaped cleavage. I wish it came in the 40 in size as this ran small. The purple is a pretty muted color.
    ×
  • Calvin Klein Modern Cotton Lift Racerback Bralette
    • Calvin Klein:
    • Modern Cotton Lift Racerback Bralette
    • Color:
    Details:
    • All day comfort in this wire-free foam cup bralette
    • Graduated built-in bump pads offer subtle lift
    • Smooth elastic underband with embossed logo
    • Non-adjustable stretch racerback straps
    • No closure - goes on over the head
    ×
  • Maidenform Custom Lift Demi T-Shirt Bra
    • Maidenform:
    • Custom Lift Demi T-Shirt Bra
    • 28 reviews
    • Colors:
    Details:
    • Get a customized lift in this demi push-up T-shirt bra
    • Push-up varies by cup size for ideal lift and shape
    • Seamless underwire cups have built-in bump pads
    • Customize the fit with fully adjustable stretch straps
    • Stretch microfiber with satin sheen finish
    • Featured Review:
    • on August 12, 2016
    • Perfect for Purpose.
    • Great for exercise; lift, light weight, and breathes.
    ×
  • Le Mystère Smooth Profile Minimizer Bra
    • Le Mystère:
    • Smooth Profile Minimizer Bra
    • Colors:
    Details:
    • Beautifully designed, seamless minimizer bra
    • Smooth, molded underwire cups subtly minimize bust size
    • Reduces your size by at least one full cup!
    • Wide mesh wings offer underarm and back coverage
    • Fully adjustable stretch straps and leotard back
    ×
  • SPANX Bra-llelujah Front-Close Full Cup T-Shirt Bra
    • SPANX:
    • Bra-llelujah Front-Close Full Cup T-Shirt Bra
    • Colors:
    Details:
    • Oh-so comfortable, elastic-free underwire T-shirt bra
    • Prevent show-through with memory foam-lined contour cups
    • Ultra-soft, plush cups and fabric makes this bra a dream to wear
    • Added versatility thanks to plunging neckline feature
    • This amazing bra retains its shape after each wear
    ×
  • Calvin Klein Everyday Convertible T-Shirt Bra
    • Calvin Klein:
    • Everyday Convertible T-Shirt Bra
    • Color:
    Details:
    • Achieve a smooth silhouette in this full cup T-shirt bra
    • Foam-lined underwire cups offer a great feel and fit
    • Pretty lace trimmed bustline with bow accent at center
    • Adjustable stretch straps convert to criss-cross position
    • 3 column, 2 row hook and eye back closure
    ×
  • Wacoal So Sophisticated Bra
    • Wacoal:
    • So Sophisticated Bra
    • 3 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Superior lift thanks to seamed, unlined underwire cups
    • Firm stay-put strap support due to unique scallop edge
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer stretch lace with mesh-lined wings
    • Featured Review:
    • on July 2, 2016
    • Great Fit
    • Beautiful fit, comfortable fit and love the black color.
    ×
  • L'Agent by Agent Provocateur Vanesa Demi Cup Lace Bra
    • L'Agent by Agent Provocateur:
    • Vanesa Demi Cup Lace Bra
    • Colors:
    Details:
    • Feel sexy in this rich vibrant colored lace demi bra
    • Great support due to underwire cups and side boning
    • Adjustable, close-set, stretch straps won't slip
    • 3 column, 2 row hook and eye back closure
    • Semi-sheer stretch lace and mesh
    ×
  • Fine Lines Low Back Plunge Bustier
    • Fine Lines:
    • Low Back Plunge Bustier
    • Colors:
    Details:
    • Super versatile low back bustier underwire demi bra
    • Achieve a smooth, sculpted silhouette with contour cups
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Excellent side support thanks to built-in boning
    • Adjustable straps included for convertible options
    ×
  • Chantelle Festivite Plunge Bra
    • Chantelle:
    • Festivite Plunge Bra
    • Colors:
    Details:
    • Look beautiful in this contour underwire lace bra
    • Foam-lined plunge cups are great with low-cut necklines
    • Gorgeous circle pattern lace adds a feminine touch
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 4 columns, 1 rows
    ×
  • Rosie Pope Nursing Lace Wire-Free Bra
    • Rosie Pope:
    • Nursing Lace Wire-Free Bra
    • Colors:
    Details:
    • Nurse with perfect support in this gorgeous wire-free lace bra
    • Strategically placed seams provide great lift and support
    • Mirror your natural shape in unlined plunge demi cups
    • Back smoothing mesh wings for a comfortable fit
    • Easy-to-reach one-handed nursing clips
    ×
  • b.tempt'd by Wacoal Ciao Bella Balconette Bra
    • b.tempt'd by Wacoal:
    • Ciao Bella Balconette Bra
    • 47 reviews
    • Colors:
    • +3 more
    Details:
    • A beautiful bra designed with the perfect fit in mind
    • Lovely contrasting lace overlay on foam-lined cups
    • Contemporary, balconette underwire bra with subtle lift
    • Double front straps and stretch back adjustable straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 14, 2016
    • Every Day Comfort
    • This is one of my every day bras- the princess seams lie flat underneath T-shirts and blouses, and it is just ridiculously comfortable AND pretty!
    ×
  • Calvin Klein Seductive Comfort Convertible Push-Up Bra
    • Calvin Klein:
    • Seductive Comfort Convertible Push-Up Bra
    • Colors:
    Details:
    • Increase your cleavage in this padded push-up bra
    • Built-in push-up pads in seamless underwire foam cups
    • Bump pads are removable for a customized look
    • Pretty lace trimmed sexy plunge center
    • Adjustable stretch straps convert to criss-cross position
    ×
  • Cleo by Panache Tilda Balconette T-Shirt Bra
    • Cleo by Panache:
    • Tilda Balconette T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this sleek T-shirt bra
    • Foam-lined underwire balcony cups provide subtle lift and support
    • Darling, polka dotted power mesh wings give off a feminine flair
    • Fully adjustable stretch straps for a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Calvin Klein Everyday Demi Convertible T-Shirt Bra
    • Calvin Klein:
    • Everyday Demi Convertible T-Shirt Bra
    • Color:
    Details:
    • Look sexy in this demi cup convertible T-shirt bra
    • Foam-lined underwire cups offer the perfect fit
    • Lace trimmed neckline with bow accent at center
    • Adjustable stretch straps convert to criss-cross position
    • 3 column, 2 row hook and eye back closure
    ×
  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair:
    • Flattering Lift T-Shirt Bra
    • 2 reviews
    • Colors:
    Details:
    • Add a little boost in this flattering lift T-shirt bra
    • Foam underwire cups with built-in pads for shaping and uplift
    • No poke wire provides a comfortable fit
    • Lace overlay stitched to the cups to prevent rolling over
    • Customize the fit with adjustable stretch straps
    • Featured Review:
    • on April 18, 2016
    • Great bra for me!
    • This product has greater features than the Body Shine Floral T-shirt bra I used to wear! I am a large woman with one breast a cup smaller than the other! I purchase bras in the larger cup size. The former bra, I mentioned, the wire under my arm on the smaller breast side, would poke me every time I reached up, down or sideways-always uncomfortable for me! Now I have purchased and tried this bra and am having very good results! No poking, no redness where the elastic band was, very, very comfortable. I still have more room than I need on the smaller breast side, but due to the light padding, my clothes look very good. I am so satisfied with my new bras. And, we women, know how hard it is to find a good fitting bra.
    ×
  • Simone Perele Amour Demi Bra
    • Simone Perele:
    • Amour Demi Bra
    • 8 reviews
    • Colors:
    Details:
    • Gorgeous classic French demi underwire bra
    • Designed in France
    • Semi-sheer, darted molded cups provide lift and natural shape
    • Built-in inner cup slings keep breasts centered
    • Sewn-on elastic at top cup edges for seamless transition to skin
    • Featured Review:
    • on April 17, 2015
    • Beautiful bra
    • This bra is beautiful and fits true to size. It has good support and the straps stay on my shoulders.
    ×
  • SPANX The Nudist Wire-Free Bra
    • SPANX:
    • The Nudist Wire-Free Bra
    • Colors:
    Details:
    • This comfortable bra is the next best thing to going bra-less!
    • Mirror your shape in double-lined wire-free plunge cups
    • Enjoy added support with inner slings and side boning
    • Stitch-free fused back and sides eliminate bulge
    • Adjustable stretch straps with stay-put leotard back
    ×
  • Passionata (a Chantelle brand) Dream Passio Wire-Free Bra
    • Passionata (a Chantelle brand):
    • Dream Passio Wire-Free Bra
    • Colors:
    Details:
    • Comfortable and stylish defines this wire-free bra
    • Mirror your natural shape in double-layer darted cups
    • Non-adjustable stretch straps with unique racerback design
    • 4 column, 2 row hook and eye back closure
    • Stretch microfiber and mesh with subtle diamond pattern
    ×
  • La Perla Jazz Time Bra
    • La Perla:
    • Jazz Time Bra
    • Color:
    Details:
    • Look sexy in this luxurious unlined underwire bra
    • Darted demi cups have a mixture of lace and tulle
    • Deep front plunge adds to this sultry look
    • Customize the fit with back adjustable logo stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • DKNY Essential Microfiber Balconette T-Shirt Bra
    • DKNY:
    • Essential Microfiber Balconette T-Shirt Bra
    • Color:
    Details:
    • Achieve a smooth silhouette in this ultra chic T-shirt bra
    • Foam-lined underwire balcony cups provide great support
    • Precision cut-out contrast trim adds a stylish element
    • Customize your fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Goddess Keira Wire-Free Bra
    • Goddess:
    • Keira Wire-Free Bra
    • Color:
    Details:
    • All-day, full figure support in this seamed, wire-free bra
    • Mirror your natural shape with unlined, non-stretch cups
    • Supportive mesh wings with reinforced side boning
    • End strap slipping with adjustable, non-stretch straps
    • 2-hook=40-48B,40-46C,38-44D,38-42DD,36-40DDD,36-38G,36H
    ×
  • Va Bien Brushed Microfiber Bra
    • Va Bien:
    • Brushed Microfiber Bra
    • Color:
    Details:
    • Comfortable underwire bra that feels like second-skin
    • Mirror your natural shape in double-layer molded cups
    • Back adjustable, close-set stretch straps stay in place
    • Plush, 3 column, 2 row hook and eye back closure
    • Brushed microfiber for ultimate comfort
    ×
  • b.tempt'd by Wacoal Ciao Bella Wire-Free Bralette Bra
    • b.tempt'd by Wacoal:
    • Ciao Bella Wire-Free Bralette Bra
    • Colors:
    Details:
    • A beautiful bralette designed with the perfect fit in mind
    • Mirror your natural shape in mesh-lined wire-free cups
    • Double front straps and back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Delicate stretch lace and mesh
    ×
  • For Love & Lemons Emerie Bra
    • For Love & Lemons:
    • Emerie Bra
    • Color:
    Details:
    • Sultry defines this gorgeous demi cup underwire bra
    • Mirror your shape in unlined cups with eyelash lace trim
    • Sexy deep front plunge with boned center for added support
    • Smooth velour underband and adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Simone Perele Muse Triangle Plunge Push-Up Bra
    • Simone Perele:
    • Muse Triangle Plunge Push-Up Bra
    • Colors:
    Details:
    • Achieve subtle lift in this convertible seamless push-up bra
    • Foam-lined underwire cups with graduated padding
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Innovative precision cut intricate patterned mesh wings
    • Adjustable stretch straps convert to criss-cross position
    ×
  • Onzie Chic Racerback Wire-Free Sports Bra
    • Onzie:
    • Chic Racerback Wire-Free Sports Bra
    • 1 review
    • Colors:
    Details:
    • Work out with ease in this chic athletic wire-free sports bra
    • Mirror your shape in molded double-layer cups
    • Light control is perfect for Yoga and Studio
    • Stylish non-adjustable multi criss-cross racerback design
    • No closure - goes on over the head
    • Featured Review:
    • on June 24, 2016
    • Great for all types of workouts!
    • Although the company says it is a low-impact bra (implying only good for yoga and walking), it is supportive enough for high-intensity workouts as well. As a 32D, I felt confident and supported in this bra during my workout which included pull-ups, burpees, jump roping, and running. I never felt like my boobs were all over the place or going to pop out. Not only does the sports bra feel comfortable, it looks great as well!
    ×
  • Wacoal Lace Affair Bra
    • Wacoal:
    • Lace Affair Bra
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Superior lift due to seamed, unlined underwire cups
    • Opaque jacquard bottom cups and inner slings for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    ×
  • Page 2
Close   
×
×
×

International Shipping Options

Select the country you will be shipping to and your preferred billing currency.

There was an error. Please try again later.

×

Free Shipping!

Free Shipping on all orders over $150 CAD


Close

×

SHOP NOW

Standard Shipping. U.S. Orders Only.

Close



Standard Shipping. U.S. Orders Only.

Close

×



Standard Shipping. U.S. Orders Only.

Close

×

Close