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NEW ARRIVALS

169 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (169 Results)
  • b.tempt'd by Wacoal b.gorgeous Bralette
    • b.tempt'd by Wacoal:
    • b.gorgeous Bralette
    • 2 reviews
    • Colors:
    Details:
    • Sweet and delicate, seamed wire-free lace bralette
    • Sheer cups are lightly-lined with contrasting tulle
    • Back adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Lovely stretch lace and microfiber
    • Featured Review:
    • on December 21, 2015
    • Comfortable and perfect for weekends!
    • This bralette is super comfortable and very pretty! I love wearing it under loose or low-back tops for lounge weekends with leggings.
    ×
  • Simone Perele Amour Full Coverage Bra
    • Simone Perele:
    • Amour Full Coverage Bra
    • 4 reviews
    • Colors:
    Details:
    • Achieve superior lift and shape in this exquisite underwire bra
    • Full coverage seamed mesh-lined cups with inner slings
    • Low center gore for a more open neckline
    • Customize the fit with back adjustable stretch straps
    • Luxe stretch microfiber with gorgeous Leavers lace
    • Featured Review:
    • on November 21, 2016
    • Sexy
    • a very beautiful supportive bra this bra is not only beautiful but has the support to get you from the office to home
    ×
  • Wacoal Embrace Lace Convertible Bralette
    • Wacoal:
    • Embrace Lace Convertible Bralette
    • 5 reviews
    • Colors:
    Details:
    • Beautiful signature lace wire-free bra
    • Natural shape maintained in molded double-layer cups
    • Added side support thanks to built-in boning
    • Customize the fit with fully adjustable stretch straps
    • Straps convert to criss-cross with J-hook closure
    • Featured Review:
    • on November 9, 2016
    • A Wonderful Bra and Panties
    • I bought the set almost a year ago and have always loved the way it feel wearing them. They make me feel sexy as I lounge around only wearing my panties and bra. I have noticed other men looking at me and admiring my shapely figure. I just love being a woman who wears sexy lingerie and looking my best. Thank you for producing such a fine product.
    ×
  • Curvy Kate Princess Plunge Bra
    • Curvy Kate:
    • Princess Plunge Bra
    • 7 reviews
    • Colors:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your natural shape in double-layer balcony cups
    • Velour polka dots and lace-up ribbon adds a chic touch
    • Great for low-cut necklines thanks to plunging front
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on February 3, 2017
    • Pretty Bra
    • I've been searching for a bra that is both plunge and backless / low back but I can't find the perfect one. I picked up this one to wear with a modification strap to lower the back. It is very pretty and fits me well (5'2", 135 lb, UK 30G). It feels secure and will work for my gown. I'm not sure how stable it would be for an all-day or casual bra, but for what I need, it will be perfect.
    ×
  • DKNY Essential Microfiber Balconette T-Shirt Bra
    • DKNY:
    • Essential Microfiber Balconette T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this ultra chic T-shirt bra
    • Foam-lined underwire balcony cups provide great support
    • Precision cut-out contrast trim adds a stylish element
    • Customize your fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Leading Lady Front Close Wire-Free Leisure Bra
    • Leading Lady:
    • Front Close Wire-Free Leisure Bra
    • Colors:
    Details:
    • Put on the Most Comfortable Bra in America™!
    • Fun leopard pattern adds flair and femininity
    • Light support, darted, wire-free molded cups
    • Easy on / off front close feature
    • Straps to stay in place thanks to U-back design
    ×
  • DKNY Essential Microfiber Bralette
    • DKNY:
    • Essential Microfiber Bralette
    • Colors:
    Details:
    • Ultra chic and simple, everyday wire-free bralette
    • Enjoy gentle support with darted, mesh lined cups
    • Sexy, plunge center gore with brushed microfiber underband
    • Customize your fit with back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Wacoal Lace Affair Bralette
    • Wacoal:
    • Lace Affair Bralette
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Seamed, unlined wire-free cups for subtle lift
    • Opaque jacquard cups and elastic underband for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on December 11, 2016
    • Exactly what I was looking for!
    • Had been searching high and low for a wireless bralette sized like a normal bra-- I've got a super narrow rib cage but C/D cups, so the usual "XS" or "S-M" sizing never fits -- this one is perfect. Sized just like an underwire, very supportive, almost retro-looking old school glam (without the pointy cups, of course.) I want one in every color!
    ×
  • Calvin Klein Perfectly Fit Modern T-Shirt Bra
    • Calvin Klein:
    • Perfectly Fit Modern T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Prevent show-through in this seamless, underwire T-shirt bra
    • Lightweight memory foam cups contour to your shape
    • Customize the fit with back adjustable, stretch straps
    • 3 column, 2 row hook and eye back closure
    • Ultra-luxe, stretch microfiber
    • Featured Review:
    • on November 10, 2016
    • Super comfortable
    • Fits as expected and is very comfortable. Would buy again
    ×
  • OnGossamer Active Uplift Mid-Impact Sports Bra
    • OnGossamer:
    • Active Uplift Mid-Impact Sports Bra
    • Colors:
    Details:
    • Stylish and trendy underwire sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Contour, seamless foam cups offer modesty and shape
    • Built-in graduated push-up pads for natural enhancement
    ×
  • DKNY Litewear Convertible T-Shirt Bra
    • DKNY:
    • Litewear Convertible T-Shirt Bra
    • Colors:
    Details:
    • Incredibly breathable seamless underwire T-shirt bra
    • Achieve a smooth silhouette in spacer-lined plunge cups
    • Customize your fit with fully adjustable stretch straps
    • Easily converts to criss-cross for added versatility
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Wacoal Ultimate Side Smoother Bra
    • Wacoal:
    • Ultimate Side Smoother Bra
    • 27 reviews
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra
    • Extra side coverage eliminates underarm bulge
    • Prevent show-through with foam-lined underwire cups
    • End strap slipping with adjustable, close-set straps
    • Smooth, seamless microfiber cups and tulle
    • Featured Review:
    • on February 20, 2017
    • Must Have!
    • This is an amazing bra! It provides great shape, a smooth look on the cup and on the sides. It really does prevent that dreaded back pudge that happens with other bras. I actually purchased this bra twice, the first bra I had accidentally destroyed in the wash but it was such a fantastic bra I had to immediately replace it. The straps are also super comfy, they are lightly padded so they don't dig into your shoulder but they also don't slip off.
    ×
  • Lily of France Sensational Lace Push-Up Bra
    • Lily of France:
    • Sensational Lace Push-Up Bra
    • 6 reviews
    • Colors:
    Details:
    • Increase your cleavage in this padded push-up bra
    • Built-in graduated push-up pads for natural enhancement
    • Prevent show-through with the foam-lined underwire cups
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 27, 2016
    • Push Up Bra
    • nice bra comfortable fast service.....nice color soft
    ×
  • Wacoal La Femme T-Shirt Bra
    • Wacoal:
    • La Femme T-Shirt Bra
    • 54 reviews
    • Colors:
    Details:
    • Irresistible and charming underwire T-shirt bra
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Achieve a smooth silhouette with foam-lined cups
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 8, 2016
    • Fantastic Bra
    • I love this bra. It is very comfortable and looks great. Very flattering. I have ordered extra ones in fear of this model being discontinued!
    ×
  • Freya Deco Vibe Convertible Plunge T-Shirt Bra
    • Freya:
    • Deco Vibe Convertible Plunge T-Shirt Bra
    • 13 reviews
    • Colors:
    Details:
    • Achieve a smooth silhouette with underwire contour cups
    • Great for low-cut necklines thanks to plunging front
    • Adjustable, stretch back straps with J-hook conversion
    • 3 column, 2 row hook and eye back closure
    • Stretch microfiber
    • Featured Review:
    • on November 6, 2016
    • Great fit
    • Bought this about a month ago I only wear this bra it has great comfort and support and a pretty bar
    ×
  • b.tempt'd by Wacoal Ciao Bella Balconette Bra
    • b.tempt'd by Wacoal:
    • Ciao Bella Balconette Bra
    • 47 reviews
    • Colors:
    • +3 more
    Details:
    • A beautiful bra designed with the perfect fit in mind
    • Lovely contrasting lace overlay on foam-lined cups
    • Contemporary, balconette underwire bra with subtle lift
    • Double front straps and stretch back adjustable straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 14, 2016
    • Every Day Comfort
    • This is one of my every day bras- the princess seams lie flat underneath T-shirts and blouses, and it is just ridiculously comfortable AND pretty!
    ×
  • Wacoal Embrace Lace Bra
    • Wacoal:
    • Embrace Lace Bra
    • 79 reviews
    • Colors:
    Details:
    • Beautiful signature lace underwire bra
    • Superior lift and natural shape thanks to seamed cups
    • Added support from built-in inner slings
    • Fully adjustable stretch straps
    • Smooth, semi-sheer lace and mesh
    • Featured Review:
    • on February 14, 2017
    • Happy DD'S
    • When the DD's are happy ( no pinching, itching, straps falling from shoulders) ... my body is smiling !!!
    ×
  • Wacoal Front-Zip Medium Impact Sports Bra
    • Wacoal:
    • Front-Zip Medium Impact Sports Bra
    • 8 reviews
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent bounce and fully encapsulate bust with high center gore
    • Keep your shape and modesty with foam-lined, underwire cups
    • Featured Review:
    • on February 23, 2017
    • Great bra!
    • This bra is great! It holds the girls pretty snuggly in place. I was hoping to be able to wear it under t-shirts but I can't because it sticks out a bit at the top of the zipper. Perfect under workout tanks!
    ×
  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • 8 reviews
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Custom, comfortable fit thanks to stretch top cup
    • Brushed elastic underband clings comfortably to body
    • Customize the fit with the fully adjustable stretch straps
    • Featured Review:
    • on February 17, 2017
    • Perfect for petite frames!
    • So glad BN recommend this to me! Low cut cups come nowhere near my armpits and the straps are so short I actually don't have to adjust them for a change. Great uplift similar to a push-up bra. Love it!
    ×
  • For Love & Lemons Etienne Lace Bralette
    • For Love & Lemons:
    • Etienne Lace Bralette
    • Colors:
    Details:
    • Let your inner bombshell out in this gorgeous bralette
    • Mirror your shape in unlined wire-free cage-inspired cups
    • Sexy deep front plunge with V-boning for structured support
    • Back adjustable racerback-inspired stretch straps
    • 1 column, 1 row single hook slide back closure
    ×
  • Panache Jasmine Balconette Bra
    • Panache:
    • Jasmine Balconette Bra
    • 30 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this unlined balconette bra
    • Excellent shape thanks to seamed, underwire cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch mesh
    • Hook count: 2-hook = D-G cups
    • Featured Review:
    • on February 5, 2017
    • Great lightweight support and lift
    • I was wearing the Panache Envy and like it. However, I wanted something smoother as the pattern showed through. So, I tried this one, choosing the beige color. I prefer it to the Envy because no pattern shows through and the straps are not as stretchy. The seams do show, but I can deal with that.
    ×
  • Freya Fancies Plunge Balcony Bra
    • Freya:
    • Fancies Plunge Balcony Bra
    • 3 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this stunning plunge bra
    • 3-part double layer underwire cups provide lift and support
    • Boning on back offers structured support
    • Customize the fit with adjustable stretch straps
    • Gated back with 3 column, 1 row hook and eye closure
    • Featured Review:
    • on January 24, 2017
    • Nice sexy comfortable bra!
    • I love this bra because I could get it in my size and it is very sexy! My husband likes it too! The straps slip down a lot but I've always had that problem with bras.
    ×
  • Natori Pure Luxe T-Shirt Bra
    • Natori:
    • Pure Luxe T-Shirt Bra
    • 29 reviews
    • Colors:
    Details:
    • This everyday T-shirt bra offers fuller coverage for modesty
    • Stretch cups offer an easy fit and underwire lifts and shapes
    • Two-ply seamless laser-cut wings for ultimate comfort
    • No elastic touches skin which makes this bra so comfortable
    • Feminine lace front straps adjust in back for a custom fit
    • Featured Review:
    • on December 25, 2016
    • Smooth, well fitting bra
    • Have worn Natori Pure Luxe T-shirt bra for 6 weeks now. Will not go back to cheap bras. This one supports and smooths making t-shirts and close fitting garments look great on me. Very comfortable.
    ×
  • Ashley Graham Show Stoppper Balconette Bra
    • Ashley Graham:
    • Show Stoppper Balconette Bra
    • Color:
    Details:
    • Look gorgeous in this show-stopping balconette bra
    • Achieve a smooth silhouette in foam-lined underwire cups
    • Power mesh wings with side boning for anchored support
    • Eyelash lace trim adds a feminine touch
    • Adjustable stretch straps with unique racerback design
    ×
  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 23 reviews
    • Colors:
    • +3 more
    Details:
    • Enjoy your workout in this medium-impact sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Featured Review:
    • on February 6, 2017
    • Yogi sports bra is so comfortable
    • I am so glad I bought this bra. I can wear it for long periods of time. I was fitted at a retail store.
    ×
  • Charnos Suzette Balcony Bra
    • Charnos:
    • Suzette Balcony Bra
    • Colors:
    Details:
    • Stunning and elegant embroidered underwire balcony bra
    • Supportive, 4-part cups encase and support even the fullest bust
    • Eliminate sliding straps due to unique scalloped edging
    • Fully adjustable stretch straps offer a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Ashley Graham Fatal Attraction Bra
    • Ashley Graham:
    • Fatal Attraction Bra
    • Color:
    Details:
    • Feel like a diva in this cage-inspired underwire bra
    • Mirror your shape in animal patterned double-layer cups
    • Power mesh wings with side boning for anchored support
    • Eyelash lace trim adds a feminine touch
    • Back adjustable stretch straps
    ×
  • Chantelle C Magnifique Minimizer T-Shirt Bra
    • Chantelle:
    • C Magnifique Minimizer T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Seamless foam cups make this the perfect T-shirt bra
    • Great shape due to fuller coverage and supportive underwire
    • Eliminate back bulge with wide, smoothing back wings
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on February 8, 2017
    • Best comfortable everyday bra ever!
    • This bra is by far one of the most comfortable bras I have ever put on! Plus, this bra makes me look great underneath everything (including my T-Shirts)! Bonus, there is no poke through at the nipple area, which I sometimes have sensitivity to! The best part of this bra is that it really contains and minimizes without making my chest look as flat as a wall, I still have shape! This fits true to size! Love this bra!
    ×
  • Leading Lady Front-Close Racerback T-Shirt Bra
    • Leading Lady:
    • Front-Close Racerback T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Feel the comfort and support of this racerback bra
    • Achieve a smooth, sculpted silhouette with contour cups
    • Shoulder pain relief due to wide comfort front straps
    • Customize the fit with back adjustable stretch straps
    • Easy on, easy off with this sliding bar front closure
    • Featured Review:
    • on February 9, 2017
    • Comfortable and flattering
    • I was thrilled to find a bra in my exactly size. The racerback is comfortable and supportive. I find my back and neck aching less while I work. The underwire can shift and be noticeable every now and then. Otherwise it's great.
    ×
  • Olga To A Tee™ Back Smoothing T-Shirt Bra
    • Olga:
    • To A Tee™ Back Smoothing T-Shirt Bra
    • 39 reviews
    • Colors:
    Details:
    • Added coverage with this full cup underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort straps
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 24, 2017
    • Great fitting
    • I have been looking for a new bra and decided to try this one. I love the way it fits, the fabric is soft and its supportive.
    ×
  • Cosabella Sweet Treat Fans Bralette
    • Cosabella:
    • Sweet Treat Fans Bralette
    • Colors:
    Details:
    • All day comfort in this fan pattern lace bralette
    • Mirror your natural shape in unlined wire-free cups
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Customize the fit with adjustable stretch straps
    • No closure - goes on over the head
    ×
  • Knixwear Knix Evolution Reversible Wire-Free Bra
    • Knixwear:
    • Knix Evolution Reversible Wire-Free Bra
    • 2 reviews
    • Color:
    Details:
    • All day comfort in this lightweight reversible bra
    • Mirror your natural shape in unlined wire-free cups
    • Low impact doubles as a sports bra with anti-odor technology
    • Seam-free bonded edges mold to your body
    • Adjustable stretch straps convert to criss-cross position
    • Featured Review:
    • on January 5, 2017
    • Better than No Bra
    • I love this bra so much, I may need no other type - although there are nice constructed bras. This one, though, is like a second skin.
    ×
  • Olga Sheer Leaves Minimizer Bra
    • Olga:
    • Sheer Leaves Minimizer Bra
    • 44 reviews
    • Colors:
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Mirror your natural shape in mesh-lined underwire cups
    • Added support thanks to rigid front straps
    • Eliminate back bulge with wide, smoothing back wings
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on December 23, 2016
    • Nice, comfy bra
    • A nice looking, yet comfortable, supporting bra. I think it runs a little smaller all around. Normally B 40, now a C 40, bit would really have liked a C 42
    ×
  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 16 reviews
    • Colors:
    • +3 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Just got this bra and am impressed with the fit. The extra side coverage is awesome. No fat rolls under the arms.
    ×
  • Olga Luxury Lift® Bra
    • Olga:
    • Luxury Lift® Bra
    • 56 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive lift thanks to powerful fabrication in cups
    • Mirror your natural shape in unlined underwire cups
    • Adjustable, close-set, stretch straps stay in place
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 16, 2017
    • Comfortable and practical
    • I bought this about a month ago and it fits well with the rest of my wardrobe.
    ×
  • b.tempt'd by Wacoal Ciao Bella Bralette
    • b.tempt'd by Wacoal:
    • Ciao Bella Bralette
    • Colors:
    Details:
    • Sweet and delicate, seamed lace bralette
    • Semi-sheer wire-free cups are lightly-lined with tulle
    • Customize the fit with fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Lovely stretch lace
    ×
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