NEW ARRIVALS

189 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (189 Results)
  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 73 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 31, 2016
    • worn the same style for 3 years
    • There aren't very many styles that come in a 28FF. I love the andorra. I'm not sure why one reviewer said it ran small. No. I have been a VERY FULL FF and I have lost 20 lbs and still (somehow) fill my FF. it's a great bra. i wear the lace under all my things. it does show slightly---the seam---under some thinner knits but i don't care about that. it's comfortable and stays put and it's been my go to for YEARS now.
    ×
  • Curvy Kate Smoothie Spirit T-Shirt Bra
    • Curvy Kate:
    • Smoothie Spirit T-Shirt Bra
    • Color:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Supportive foam-lined cups with sexy plunge
    • Animal print mesh wings add a chic look
    • Adjustable stretch straps convert to racerback with J-hook
    • Scalloped edge on straps so adjusters stay in place
    ×
  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Maintain natural looking shape thanks to stretch mesh cups
    • Brushed elastic underband clings comfortably to body
    • Fully adjustable stretch straps provide a customizable fit
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  • Triumph Sexy Angel Spotlight Balcony Bra
    • Triumph:
    • Sexy Angel Spotlight Balcony Bra
    • Color:
    Details:
    • Show stopping ultra-sheer embroidered underwire bra
    • Designed in Europe
    • Sheer seamed cups offer subtle lift and not so subtle sexy
    • Delicate floral embroidery lend an innocent feminine touch
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Natori Truly Smooth Strapless Bra
    • Natori:
    • Truly Smooth Strapless Bra
    • 2 reviews
    • Colors:
    Details:
    • Classic strapless bra lined in cotton for incredible softness
    • Full coverage, foam-lined cups for a smooth seamless shape
    • Bra stays in place thanks to silicone lined wings
    • Fully adjustable stretch straps included
    • Conventional straps convert to criss-cross and halter
    • Featured Review:
    • on August 23, 2016
    • Stays in place
    • I've tried on strapless bras in the past and nothing fit or covered everything. I wear a 32D and have always wanted to wear cute halters or thin strapped shirts but never found anything to offer support with strapless features. This bra fits great and stays in place. Wish it was offered in black as well.
    ×
  • Wacoal Embrace Lace Convertible Bralette
    • Wacoal:
    • Embrace Lace Convertible Bralette
    • 2 reviews
    • Colors:
    Details:
    • Beautiful signature lace wire-free bra
    • Natural shape maintained in molded double-layer cups
    • Added side support thanks to built-in boning
    • Fully adjustable stretch straps
    • Straps convert to criss-cross with J-hook closure
    • Featured Review:
    • on February 11, 2016
    • Beautiful bralette
    • This bralette is gorgeous! I bought it to wear under a loose fitting, very low cut shift dress, and the result couldn't be better. It's so pretty and really comfortable, and it doesn't show at all under the dress. I love it!
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  • Pour Moi Fever Lace Bra
    • Pour Moi:
    • Fever Lace Bra
    • Colors:
    Details:
    • Achieve amazing support in this 3-part cup underwire bra
    • Beautiful cross-dyed lace double-layer cups
    • Contrast thin strap and bow accents add a chic touch
    • Back adjustable, close-set stretch straps for the perfect fit
    • 3 column, 2 row hook and eye back closure
    ×
  • Wacoal Classic Reinvention Bra
    • Wacoal:
    • Classic Reinvention Bra
    • Colors:
    Details:
    • Reinvent your look in this full coverage unlined bra
    • Natural shape maintained in molded double-layer cups
    • Exceptional support added due to built-in inner slings
    • Fine mesh trim along bustline ensures a full coverage fit
    • Minimize bulge with smoothing wings and back
    ×
  • Triumph Endearing Lace Wire-Free T-Shirt Bra
    • Triumph:
    • Endearing Lace Wire-Free T-Shirt Bra
    • Color:
    Details:
    • Achieve a smooth look in this wire-free T-shirt bra
    • Designed in Europe
    • Plunge foam cups are ideal for low-cut tops
    • Mesh-lined wings provide a reinforced fit
    • Customize the fit with adjustable, close-set stretch straps
    ×
  • Amoena Helena Wire-Free T-Shirt Bra
    • Amoena:
    • Helena Wire-Free T-Shirt Bra
    • Color:
    Details:
    • Get all day comfort in this wire-free padded bra
    • Pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Create natural looking shape thanks to contour cups
    • Comfort front straps, back adjustable stretch straps
    ×
  • Heidi Klum Intimates Isola Nel Cielo Plunge Bra
    • Heidi Klum Intimates:
    • Isola Nel Cielo Plunge Bra
    • Color:
    Details:
    • Look stunning in this gorgeous plunge bra
    • Foam-lined underwire demi cups with rich eyelash lace
    • Contrast bow accents add to this flirty look
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Curvy Kate Princess Plunge Bra
    • Curvy Kate:
    • Princess Plunge Bra
    • Color:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your natural shape in double-layer balcony cups
    • Velour polka dots and lace-up ribbon adds a chic touch
    • Customize the fit with back adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    ×
  • Champion Maximum Control Wire-Free Sports Bra
    • Champion:
    • Maximum Control Wire-Free Sports Bra
    • 29 reviews
    • Colors:
    Details:
    • Enjoy an intense workout in this maximum control bra
    • Mirror your natural shape in thin foam wire-free cups
    • Added comfort thanks to smooth elastic underband
    • Comfort front straps are back adjustable
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on August 9, 2016
    • Great bra
    • Will buy again. Love the fir. Straps comphy don't cur into shoulder
    ×
  • Leonisa Posture Corrector Wire-Free Bra
    • Leonisa:
    • Posture Corrector Wire-Free Bra
    • Colors:
    Details:
    • Get posture perfect in this posture correcting wire-free bra
    • Maintain your natural shape thanks to double-layer molded cups
    • Power mesh banded back lends additional support to this bra
    • Wide, cushioned straps are back adjustable with hook and eye
    • Convenient front-close with 2 column, 7 row hook and eye closure
    ×
  • b.tempt'd by Wacoal b.provocative Bra
    • b.tempt'd by Wacoal:
    • b.provocative Bra
    • Colors:
    Details:
    • Look sexy in this unlined underwire bra
    • Mirror your natural shape in seamed, deep plunge cups
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
    ×
  • Wacoal Classic Reinvention Wire-Free Plunge Bra
    • Wacoal:
    • Classic Reinvention Wire-Free Plunge Bra
    • Colors:
    Details:
    • Get comfortable in this everyday wire-free T-shirt plunge bra
    • Smooth, soft microfiber molded cups allow for a natural look
    • End strap slipping with fully adjustable, close-set straps
    • Reinforced side boning offers structured support
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Charnos Rosalind Bra
    • Charnos:
    • Rosalind Bra
    • 2 reviews
    • Colors:
    Details:
    • This gorgeous underwire lace bra offers incredible shape
    • Beautiful stretch lace, seamed cups provide a natural look
    • Innovative textronic lace adds a unique richness to this style
    • Supportive inner slings center and lift breasts
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on September 29, 2016
    • Comfort to the MAX!
    • This bra was a bit of a surprise to me. Not only is it really supportive and beautiful... it is beyond comfortable!! I cannot get over the feeling of this bra - it's like wearing a cloud on your body. I can't even describe this! The lace is supportive but stretches to perfection to your breast. It is full coverage and holds you in but still makes you feel sexy. This is a WINNER. ** fit true to size for me. I wear a 34F in Panache.
    ×
  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 34 reviews
    • Colors:
    Details:
    • Maximum control sports bra converts to racerback
    • Each breast is supported individually in smooth cups
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on September 20, 2016
    • Best ever sports bra!
    • I haven't stopped wearing this since I bought it, so I need to order another! Super comfortable and totally supportive all day and during aerobics! Love!!!
    ×
  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 64 reviews
    • Colors:
    • +2 more
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on September 10, 2016
    • Such a beautiful and comfortable bra!
    • I wanted a full-coverage bra this time, since I sometimes have the tendency to "pop-out" of my preferred demi-style cups, and was entranced with the gorgeous design of this one! Its straps fit snug, and unlike a previous reviewer I did not find the embroidery to be uncomfortable or itchy at all, and I have rather sensitive skin. The way it fits me, the embroidered edging sits flat against my ribcage and the edges tend to curl very slightly away from my body... I don't feel it at all. The generous padding combined with the underwire is wonderfully supportive, and the material used for the cups is divinely soft. The back of the bra interweaves a stretchy, breathable fabric with the gorgeous embroidered vines, and it certainly makes a lovely form of one's cleavage beneath a shirt! It was slightly too big on the top of the cups when I first tried it on, but being a seamstress I simply added a few stitches to pull the cup-tops inward so they would fit me perfectly. (I may have lost a little weight in my chest area, so this may be my fault and not that of the bra, but I will say it fits a touch large just in case others find it so. Perhaps I need to order a larger (my normal) size for demi-cups and a smaller size for full-coverage ones!) At any rate, this is currently my favorite bra for the sheer comfort and support. :)
    ×
  • Panache Medium Control Wire-Free Sports Bra
    • Panache:
    • Medium Control Wire-Free Sports Bra
    • 14 reviews
    • Colors:
    Details:
    • Workout with ease in this medium control sports bra
    • Each breast is supported with molded wire-free cups
    • Lasting comfort thanks to the cushioned underband
    • Shoulder pressure is dispersed due to wide straps
    • Converts to racerback with J-Hook
    • Featured Review:
    • on September 4, 2016
    • Comfy, medium support
    • Pros: comfy, soft fabric, medium support, good for lower impact sports, sweat-wicking, easy to put on/take off, racerback conversion is great. Cons: the Panache brand sticker came rubbed off on my clothes (on both of mine), not a good choice if you need to jump a lot or do inversions (handstands, etc.). I own two of these and wear them regularly for biking. I wanted something comfy and easy to put on since I bike to work and usually change once I'm there.
    ×
  • Natori Chic Comfort T-Shirt Bra
    • Natori:
    • Chic Comfort T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Sleek, simple and supportive underwire T-shirt bra
    • Flexible cups are foam-lined to help shape bust
    • Fuller coverage and higher side wings for smoothing
    • Center front of bra dips to accommodate lower cut tops
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on July 29, 2016
    • Very comfortable
    • I've had the bra for two weeks and the comfort is great because the material stretches. My size 36DDDD bras usually don't have stretchy straps & sides because I need support. So, I'm wondering if it will lose it's shape and support a lot sooner. Time will tell!!
    ×
  • Charnos Sienna Side Support Bra
    • Charnos:
    • Sienna Side Support Bra
    • 1 review
    • Colors:
    Details:
    • Get beautiful natural shape in this lovely full cup underwire bra
    • Stunning embroidery adorns top of supportive 4-part cups
    • Seamed cups offer lifted shape and centered breasts
    • Strap stays put thanks to semi-rigid detailing
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on September 29, 2016
    • Everday Sexy
    • LOVE this bra. Makes me look 10 lbs thinner, sexy detail, awesome shape. Also loving the accordion straps - the never slip! I am front, center, and up and ready to go.... looks amazing under blouses. Homerun for me! *true to size fit for me!
    ×
  • French Affair Halt There Bralette
    • French Affair:
    • Halt There Bralette
    • Color:
    Details:
    • Unique full coverage bralette with underwire support
    • Mirror your natural shape in mesh-lined cups
    • Button closure at halter neckline for a secure fit
    • Backless design makes this bra ideal for wardrobe options
    • 3 column, 2 row hook and eye back closure
    ×
  • Wacoal How Perfect Wire-Free T-Shirt Bra
    • Wacoal:
    • How Perfect Wire-Free T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • All-day comfort in this wire-free T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • End strap slipping with adjustable, close-set straps
    • Excellent side support thanks to built-in boning
    • Soft, brushed stretch microfiber
    • Featured Review:
    • on August 12, 2016
    • Comfy bra that has it all!
    • Coverage, color, and a great style to say the least. You cannot go wrong and on sale even better.
    ×
  • Fantasie Zoe Side Support Bra
    • Fantasie:
    • Zoe Side Support Bra
    • 3 reviews
    • Colors:
    Details:
    • Sexy meets sophistication in this underwire bra
    • Supportive 4-part cups provide the most natural breast shape
    • Cups seams lift while elastic trim on cups offer a custom fit
    • Comfortable stretch wings will not dig and offer fuller coverage
    • Say goodbye to slipping straps thanks to U-back design
    • Featured Review:
    • on September 16, 2016
    • Great supportive, comfortable bra
    • Fits well and supports from the side and underneath.
    ×
  • French Affair Sugar Sweet Lace Racerback Bralette
    • French Affair:
    • Sugar Sweet Lace Racerback Bralette
    • Color:
    Details:
    • All day comfort in this feminine wire-free bralette
    • Mirror your shape in seamed, mesh-lined triangle cups
    • Lovely racerback with non-adjustable stretch straps
    • No closure - goes on over the head
    • Quality stretch lace
    ×
  • Heidi Klum Intimates Leise Balconette Bra
    • Heidi Klum Intimates:
    • Leise Balconette Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this balconette bra
    • Shape and support from foam-lined, underwire cups
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Stretch microfiber
    ×
  • French Affair Love You Longline Bralette
    • French Affair:
    • Love You Longline Bralette
    • Color:
    Details:
    • Look sexy in this sultry longline bralette
    • Mirror your shape in seamed, mesh-lined underwire cups
    • All-over boning provides anchored support
    • Cage-inspired elastic detail adds a chic touch
    • 3 column, 5 row hook and eye back closure
    ×
  • French Affair Peek Through Dot Front-Close Bralette
    • French Affair:
    • Peek Through Dot Front-Close Bralette
    • Color:
    Details:
    • Sexy wire-free bralette with mini dot pattern
    • Mirror your shape in molded, double-layer cups
    • Deep front plunge adds to this sultry look
    • Customize the fit with adjustable stretch straps
    • Convenient sliding bar front closure
    ×
  • French Affair Lashes Lace Bralette
    • French Affair:
    • Lashes Lace Bralette
    • Color:
    Details:
    • Sexy eyelash lace trim wire-free bralette
    • Mirror your shape in seamed, mesh-lined triangle cups
    • Deep front plunge adds to this sultry look
    • Customize the fit with adjustable stretch straps
    • No closure - goes on over the head
    ×
  • Paramour Carolina Lace Open Back Bra
    • Paramour:
    • Carolina Lace Open Back Bra
    • Colors:
    Details:
    • Sexy and uniquely designed T-back underwire T-shirt bra
    • Prevent show through with contour, foam-lined cups
    • Smooth, seamless demi cups with a plunging neckline
    • Sheer lace racerback design pairs great with open back tops
    • Reinforced side boning anchors wings to body
    ×
  • Free People Midnight Brami Cropped Bralette
    • Free People:
    • Midnight Brami Cropped Bralette
    • Color:
    Details:
    • This cami-inspired lace bralette is a wardrobe essential
    • Mirror your shape in lined wire-free demi cups
    • Reinforced stitching under bust for subtle support
    • Non-stretch thin spaghetti straps are fully adjustable
    • No closure - goes on over the head
    ×
  • Goddess Adelaide Banded Lace Bra
    • Goddess:
    • Adelaide Banded Lace Bra
    • 24 reviews
    • Colors:
    Details:
    • Flatter your figure in this supportive underwire bra
    • Mirror your natural shape with unlined, 4-part cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch lace and mesh
    • Hook count: 2-hook = 38-42DD, 36-40DDD, 34-38G, 34-36H, 34I
    • Featured Review:
    • on July 17, 2016
    • Perfect fit
    • Best fitting bra I have ever bought. It is difficult to find a bra that the flesh does not bubble over the top this one works, and is lace and not to sheer at the same time
    ×
  • Fantasie Grace Bra
    • Fantasie:
    • Grace Bra
    • 1 review
    • Colors:
    Details:
    • Get great full coverage in this sleek unlined bra
    • Innovative 3-part cup design lifts and naturally shape breasts
    • Supportive, reinforced side panel and boning helps anchor bra
    • Customizable, fully adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on September 14, 2016
    • Nice Fit
    • Nice Fit - had some problem with the left strap sliding off - tightened it and all is OK.
    ×
  • Calvin Klein Everyday Plunge Convertible T-Shirt Bra
    • Calvin Klein:
    • Everyday Plunge Convertible T-Shirt Bra
    • Colors:
    Details:
    • Achieve dramatic uplift in this padded push-up bra
    • Built-in push-up pads in seamless underwire foam cups
    • Plunging neckline with pretty lace trim and bow accent
    • Adjustable stretch straps convert to criss-cross position
    • 3 column, 2 row hook and eye back closure
    ×
  • Paramour Sophia Longline Bra
    • Paramour:
    • Sophia Longline Bra
    • Color:
    Details:
    • Pretty, floral lace demi cut, moderate coverage bra
    • Stretch lace, underwire seamed cups adjust to bust size
    • Customize the fit with back adjustable stretch straps
    • Wide stretch side help to eliminate back bulge
    • Soft, 3 column, 4 row hook and eye back closure
    ×
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