NEW ARRIVALS

162 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (162 Results)
  • Chantelle Parisian Plunge Bra
    • Chantelle:
    • Parisian Plunge Bra
    • 5 reviews
    • Colors:
    Details:
    • Pretty semi-sheer tulle lace underwire bra
    • Supportive, 4-part cups offer lift and create a rounded look
    • Seductive, plunging neckline for a more appealing silhouette
    • Flat seams allow for an almost invisible look under clothing
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on August 20, 2016
    • Very comfy
    • Fit is spot on and very comfortable. Only reason not 5 stars is the straps are slippery and change length as you wear it.
    ×
  • Chantelle C Magnifique Minimizer Bra
    • Chantelle:
    • C Magnifique Minimizer Bra
    • 94 reviews
    • Colors:
    • +4 more
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Maintain natural shape in molded double-layer cups
    • Seamless, lined underwire cups are free of padding
    • Flattering lift and support thanks to built-in inner slings
    • Minimize bulge with wide smoothing sides and back
    • Featured Review:
    • on August 19, 2016
    • Great minimizer, simple style
    • Love this bra. Great support and coverage and cute for a minimizer...smooth cup, buying more colors!
    ×
  • Wacoal Basic Beauty T-Shirt Bra
    • Wacoal:
    • Basic Beauty T-Shirt Bra
    • 108 reviews
    • Colors:
    • +4 more
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on August 19, 2016
    • Best bra ever!
    • Wow, this is the best bra I've ever owned. I'm a 30D and it's hard to find something in my size and comfortable that also looks great under clothes. This is it. Liked it so much that I purchased 2 more.
    ×
  • Wacoal Red Carpet Strapless Bra
    • Wacoal:
    • Red Carpet Strapless Bra
    • 72 reviews
    • Colors:
    Details:
    • Smooth silhouette in this strapless underwire bra
    • Added comfort with padded underband and foam-lined cups
    • Virtually invisible under clothing with seamless cups
    • Bra stays in place thanks to the Mobilon® strip
    • Excellent side-support with built-in boning
    • Featured Review:
    • on August 12, 2016
    • Perfect fit!
    • I tried this bra on without the straps. The support is superior for a C cup. It looked so good under the top I was wearing (that had very thin straps, thus the strapless bra.) It comes with straps also, so you can wear it anytime. Expensive, but worth it.
    ×
  • Warner's This Is Not A Bra® T-Shirt Bra
    • Warner's:
    • This Is Not A Bra® T-Shirt Bra
    • 59 reviews
    • Colors:
    • +12 more
    Details:
    • Supportive bra with light graduated padding for a sexy look
    • Wires won't dig thanks to the cushioned underwire
    • Top of cup edge is fused for a seamless look
    • Prevent show-through with foam-lined cups
    • Convenient front adjustable, fully stretch straps
    • Featured Review:
    • on August 22, 2016
    • great bra
    • great fit and very comfortable bra well worth the money
    ×
  • Natori Feathers Plunge Bra
    • Natori:
    • Feathers Plunge Bra
    • 30 reviews
    • Colors:
    • +8 more
    Details:
    • This T-shirt bra offers a beautiful sexy look on body
    • Featherlight contour pads offer a natural lift
    • Deep plunging underwire works great with low cut tops
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on June 18, 2016
    • Fits true to size
    • I have bought 3 of the same different colors. Had one from many years ago and finally found where to purchase them now. Good deals.
    ×
  • Wacoal Visual Effects Minimizer Bra
    • Wacoal:
    • Visual Effects Minimizer Bra
    • 16 reviews
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Great style if breasts are different sizes
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    • Featured Review:
    • on August 16, 2016
    • A Bra that keeps it's promises
    • This bra is comfortable, it minimizes without compromising shape, it separates and it is pretty too! I'm delighted and surprised because it is rare to find all of those features together.
    ×
  • Chantelle Rive Gauche Bra
    • Chantelle:
    • Rive Gauche Bra
    • 93 reviews
    • Colors:
    • +5 more
    Details:
    • Lightweight comfort as the lace lays flat under clothing
    • Rounded, natural silhouette due to angled cup seams
    • Excellent side support with built-in boning
    • Customize the fit with fully adjustable stretch straps
    • Semi-sheer stretch lace lays flat under clothing
    • Featured Review:
    • on July 27, 2016
    • Great lift and support!
    • This bra is very well constructed. Straps stay put and don't need constant adjustment. And the lift is terrific--so many bras just smash you flatter when you are a larger cup size. I will purchase it again!
    ×
  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 156 reviews
    • Colors:
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 21, 2016
    • Love this
    • I purchased two and have found that they are the best fitting bras I have ever had. Will stick with this brand and model I hope forever.
    ×
  • Prima Donna Madison Full Cup Bra
    • Prima Donna:
    • Madison Full Cup Bra
    • 76 reviews
    • Colors:
    Details:
    • Get an amazing fit and feel in this lovely, gingham pattern bra
    • Luxe, stretch Leavers lace at top of cup for a custom fit feel
    • Soft, padded underwire is nickel-free for optimum comfort
    • Supportive, 3-part seamed cups with full cup coverage
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 15, 2016
    • Great bra, great fit and easy purchase!
    • As a full figured gal, I have had such a hard time finding a good, quality bra that gives good support, while pretty. The Prima Donna is expensive, but I feel well worth the cost. And, my experience with Bare Necessities was flawless.
    ×
  • Elomi Cate Side Support Bra
    • Elomi:
    • Cate Side Support Bra
    • 25 reviews
    • Colors:
    Details:
    • Lift and shape your breasts in this full cup bra
    • Seamed, 3-part double-layer underwire cups
    • Maximum lift and natural shape thanks to exterior side panels
    • Breathable mesh wings help smooth your back
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 17, 2016
    • Great support
    • True to size. Supportive. Would like to see this bra come padded so it could be worn under t shirts. The extra fabric under the underwire it a little itchy to me but is gettin better with a few washes.
    ×
  • Wacoal Halo Lace Convertible Bra
    • Wacoal:
    • Halo Lace Convertible Bra
    • 30 reviews
    • Colors:
    • +2 more
    Details:
    • Versatile, unlined underwire lace bra with J-hook
    • Natural shape maintained in molded double-layer cups
    • Added support with inner slings for DDD and G cup size
    • Adjustable stretch straps convert to racerback
    • Arched center panel is perfect for high tummies
    • Featured Review:
    • on August 10, 2016
    • Good and bad...
    • It's a great bra, pretty and fits really well. I usually wear it without the racerback feature and I love it. I bought two of them, different colors and I'm very happy with the fit, style and quality. The only issue is that if you want to convert to racerback (which is actually why I bought it) you better have someone on hand to help. Maybe it's me, but I found it impossible to get it on if the back straps are hooked together first, and if you put the bra on first then you can't reach the racerback hooks to bring the straps together. Fortunately I can get my husband to help clip the racerback hooks together after I put the bra on, but if you're on your own it's going to be a challenge.
    ×
  • Simone Perele Caresse 3D Plunge Bra
    • Simone Perele:
    • Caresse 3D Plunge Bra
    • 1 review
    • Colors:
    Details:
    • Meet your new favorite underwire, plunge T-shirt bra
    • Supportive, tight knit 3D spacer reduces show-through
    • Breathable, seamless spacer foam-lined contoured cups
    • Decorative, fully adjustable close-set stretch straps
    • Lightweight and comfortable stretch microfiber and lace
    • Featured Review:
    • on October 29, 2015
    • Great Product!
    • It's so light and gives me a great look! I did have to cut off a bit of the fabric under the armpit as it was digging into me and giving me a rash/sore, but now it's better. I love it so much I ordered it in a second color.
    ×
  • Goddess Keira Banded Satin Bra
    • Goddess:
    • Keira Banded Satin Bra
    • 170 reviews
    • Colors:
    • +2 more
    Details:
    • Mirror your natural shape in this unlined underwire bra
    • Non-stretch 100% satin polyester cups for great support
    • Added support thanks to 3-part seamed cups
    • End strap slipping with adjustable, close-set straps
    • Columns and rows increase with size
    • Featured Review:
    • on August 18, 2016
    • great sizing, good support
    • This is about as comfortable as you can get in a 38M. It offers great support for normal daily use (not for sports!). The only bummer is I can't find matching panties!
    ×
  • Chantelle Révèle Moi Bra
    • Chantelle:
    • Révèle Moi Bra
    • 10 reviews
    • Colors:
    Details:
    • Supportive, full coverage 4-part cup underwire bra
    • Excellent lift and shape thanks to seamed, unlined cups
    • Minimizing effects help reduce the appearance of your bust
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on August 22, 2016
    • Soooo comfortable!
    • This bra is so easy to wear. You don't even know you have it on. I usually want to come home and take off my bra asap, but this one I can actually wear for 12 hours plus and still feel comfy. The only downside is it doesn't have modesty panels at all, but still seems to do the job fairly well.
    ×
  • Maidenform One Fabulous Fit® Demi T-Shirt Bra
    • Maidenform:
    • One Fabulous Fit® Demi T-Shirt Bra
    • 45 reviews
    • Colors:
    • +6 more
    Details:
    • Prevent show-through in this underwire T-shirt bra
    • Supportive, seamless foam-lined cups
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Soft finish, ultra-fine stretch microfiber
    • Featured Review:
    • on June 7, 2016
    • Love this bra!
    • This is one of the most comfortable bras. I'm so glad I ordered three at the same time. The fit is perfect and this bra is even comfortable for working out in. I will be ordering again soon to get some other colors.
    ×
  • Passionata (a Chantelle brand) Brooklyn Plunge T-Shirt Bra
    • Passionata (a Chantelle brand):
    • Brooklyn Plunge T-Shirt Bra
    • 5 reviews
    • Colors:
    Details:
    • Look beautiful in this contour underwire T-shirt bra
    • Foam-lined plunge cups are great with low-cut necklines
    • Customize your fit with fully adjustable stretch straps
    • Soft, 4 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on August 20, 2016
    • Very comfortable
    • I love the support and comfort of this bra. True to size and great cleavage. I highly recommend.
    ×
  • Parfait Casey Plunge T-Shirt Bra
    • Parfait:
    • Casey Plunge T-Shirt Bra
    • 13 reviews
    • Colors:
    Details:
    • Seamless underwire plunge T-shirt bra
    • Floral lace detail atop foam-lined cups lays flat
    • Supportive side boning and power net mesh wings
    • Fully adjustable, close-set, stretch straps won't slip
    • Stretch microfiber
    • Featured Review:
    • on June 18, 2016
    • Perfect fit !
    • I happy about this purchase. It's comfortable and fits perfectly!
    ×
  • Parfait Lucie Bra
    • Parfait:
    • Lucie Bra
    • 3 reviews
    • Colors:
    Details:
    • Feel luxurious in this stunning underwire bra
    • Beautiful shape and lift thanks to darted, seamed cups
    • Excellent side support thanks to built-in boning
    • End strap slipping with fully adjustable, close-set straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on May 4, 2016
    • Pretty and comfortable
    • I really like this bra. It's supportive but has a really natural shape and feel. I wish it came in more colors because I'd probably get it in every color! I love it.
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • 21 reviews
    • Colors:
    • +5 more
    Details:
    • Feel confident in this side smoothing, T-shirt bra
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Easy-to-reach, front adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 21, 2016
    • very soft and comfy
    • I have been losing weight and needed to downsize and found the perfect bra.
    ×
  • Freya Zen Balcony Bra
    • Freya:
    • Zen Balcony Bra
    • Colors:
    Details:
    • Fall in love with this adorable underwire, balcony bra
    • Whimsical, subtle pattern against contrasting bold trimming
    • Supportive, 3-part mesh-lined cups promote lift and shape
    • Reinforced power mesh wings with side boning
    • Customize your fit with adjustable stretch straps
    ×
  • SPANX Pillow Cup Signature T-Shirt Bra
    • SPANX:
    • Pillow Cup Signature T-Shirt Bra
    • 3 reviews
    • Colors:
    Details:
    • Prevent show-through in this underwire T-shirt bra
    • Pillow cups™ engineered with 3D technology for shape
    • Minimize bulge with smoothing wings and back
    • No visible bra lines thanks to smooth U-back design
    • Comfort front straps, back adjustable stretch straps
    • Featured Review:
    • on February 24, 2016
    • Aahhh! Just right!
    • Wow! What a great investment! I have the smooth, natural shape and comfortable support in the Spanx pillow cup bra. Their early attempts were a bit too stretchy but this bra is the best of everything. Smoothing back and side construction make me look my best. No slipping of straps or digging of wires. Just right!
    ×
  • Rosie Pope Nursing Wire-Free T-Shirt Bra
    • Rosie Pope:
    • Nursing Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Nurse with ease in this lightweight, wire-free spacer bra
    • Breathable spacer fabric provides opacity without the weight
    • Back smoothing mesh wings for a comfortable fit
    • Gorgeous lace overlay on side cups add a feminine touch
    • Easy-to-reach one-handed nursing clips
    ×
  • Simone Perele Delice Demi Bra
    • Simone Perele:
    • Delice Demi Bra
    • Colors:
    Details:
    • A timeless piece to add to your intimates collection
    • Ornate scrollwork embroidery atop unlined underwire cups
    • Supportive, darted seams for optimum lift
    • Stretch double front are back adjustable straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Elomi Bijou Convertible T-Shirt Bra
    • Elomi:
    • Bijou Convertible T-Shirt Bra
    • Colors:
    Details:
    • You'll love the coverage of this underwire T-shirt bra
    • Achieve a smooth silhouette with contour foam-lined cups
    • Sexy front plunge makes it ideal for low-cut tops
    • Stretch straps convert to racerback with J-hook feature
    • 3 column, 2 row hook and eye back closure
    ×
  • Rosie Pope Nursing T-Shirt Bra
    • Rosie Pope:
    • Nursing T-Shirt Bra
    • Colors:
    Details:
    • Nurse with ease in this lightweight, underwire spacer bra
    • Breathable spacer fabric provides opacity without the weight
    • Back smoothing mesh wings with gorgeous lace overlay
    • Easy-to-reach one-handed nursing clips
    • End strap slipping with adjustable, close-set stretch straps
    ×
  • SPANX Pillow Cup Signature Push-Up Plunge T-Shirt Bra
    • SPANX:
    • Pillow Cup Signature Push-Up Plunge T-Shirt Bra
    • 2 reviews
    • Colors:
    Details:
    • Experience the amazing fit of this underwire plunge bra
    • Enhance your cleavage thanks to built-in push-up pads
    • Pillow cups™ engineered with 3D technology for shape
    • Minimize bulge with smoothing wings and back
    • No visible bra lines due to smooth U-back design
    • Featured Review:
    • on August 20, 2016
    • Wonderful and comfortable bra!!!
    • This bra is very comfortable, smooth and pushes you up!! It's my favorite!!
    ×
  • Le Mystère Safari Smoother Bra
    • Le Mystère:
    • Safari Smoother Bra
    • 5 reviews
    • Colors:
    Details:
    • Shaping and smoothing, full coverage underwire bra
    • Maintain your natural shape with seamless, unlined cups
    • Wide, two-ply microfiber wings are smooth under clothes
    • Back adjustable, close-set, stretch straps
    • Hook-and-eye closure: 3 columns, 2 rows
    • Featured Review:
    • on May 29, 2016
    • Beautiful! Good fit!
    • I have only worn this a few times, but it fits well, and has great support.
    ×
  • Bali Passion For Comfort T-Shirt Bra
    • Bali:
    • Passion For Comfort T-Shirt Bra
    • Colors:
    Details:
    • Comfortable and versatile everyday T-shirt bra
    • Structured shape thanks to underwire foam-lined contour cups
    • Sexy plunging neckline is perfect for low-cut tops
    • Shimmery cups and lace center and back provide a feminine flair
    • No-dig, comfort top strap is non-stretch and non-adjustable
    ×
  • OnGossamer Gossamer Mesh Convertible T-Shirt Bra
    • OnGossamer:
    • Gossamer Mesh Convertible T-Shirt Bra
    • 2 reviews
    • Colors:
    • +2 more
    Details:
    • Lightweight and breathable underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Customize the fit with fully adjustable stretch straps
    • Wings have 3 loops on each side for versatile convertibility
    • Convert to criss-cross, halter, open back and close-set
    • Featured Review:
    • on December 11, 2015
    • This is a great work horse bra!
    • This is a great work horse bra! The padding is just the right amount to allow for a more natural look. The fact that it's convertible means that I only need this bra in different colors in my lingerie drawer and I have all of the bases covered for my wardrobe needs!
    ×
  • Lily of France Sensational Lace Push-Up Bra
    • Lily of France:
    • Sensational Lace Push-Up Bra
    • 4 reviews
    • Colors:
    • +2 more
    Details:
    • Increase your cleavage in this padded push-up bra
    • Built-in graduated push-up pads for natural enhancement
    • Prevent show-through with the foam-lined underwire cups
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on July 6, 2016
    • Loved it!
    • This bra give you push up, pushed together, ball shaped cleavage. I wish it came in the 40 in size as this ran small. The purple is a pretty muted color.
    ×
  • Calvin Klein Everyday Convertible T-Shirt Bra
    • Calvin Klein:
    • Everyday Convertible T-Shirt Bra
    • Color:
    Details:
    • Achieve a smooth silhouette in this full cup T-shirt bra
    • Foam-lined underwire cups offer a great feel and fit
    • Pretty lace trimmed bustline with bow accent at center
    • Adjustable stretch straps convert to criss-cross position
    • 3 column, 2 row hook and eye back closure
    ×
  • L'Agent by Agent Provocateur Vanesa Demi Cup Lace Bra
    • L'Agent by Agent Provocateur:
    • Vanesa Demi Cup Lace Bra
    • Colors:
    Details:
    • Feel sexy in this rich vibrant colored lace demi bra
    • Great support due to underwire cups and side boning
    • Adjustable, close-set, stretch straps won't slip
    • 3 column, 2 row hook and eye back closure
    • Semi-sheer stretch lace and mesh
    ×
  • Wacoal Lace Affair Bralette
    • Wacoal:
    • Lace Affair Bralette
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Seamed, unlined wire-free cups for subtle lift
    • Opaque jacquard cups and elastic underband for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    ×
  • Rosie Pope Nursing Lace Wire-Free Bra
    • Rosie Pope:
    • Nursing Lace Wire-Free Bra
    • Colors:
    Details:
    • Nurse with perfect support in this gorgeous wire-free lace bra
    • Strategically placed seams provide great lift and support
    • Mirror your natural shape in unlined plunge demi cups
    • Back smoothing mesh wings for a comfortable fit
    • Easy-to-reach one-handed nursing clips
    ×
  • Le Mystère Smooth Profile Minimizer Bra
    • Le Mystère:
    • Smooth Profile Minimizer Bra
    • Colors:
    Details:
    • Beautifully designed, seamless minimizer bra
    • Smooth, molded underwire cups subtly minimize bust size
    • Reduces your size by at least one full cup!
    • Wide mesh wings offer underarm and back coverage
    • Fully adjustable stretch straps and leotard back
    ×
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