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NEW ARRIVALS

80 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (80 Results)
  • Goddess Keira Banded Satin Bra
    • Goddess:
    • Keira Banded Satin Bra
    • 185 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this unlined underwire bra
    • Non-stretch 100% satin polyester cups for great support
    • Added support thanks to 3-part seamed cups
    • End strap slipping with adjustable, close-set straps
    • Columns and rows increase with size
    • Featured Review:
    • on January 8, 2017
    • Fits well
    • This bra fits well but the only concern I have is that when you are a 38N, I would suggest 4 rows of hooks instead of 3. I would give it 5 stars if it had that. With that extra row I would feel a little more held in with less jiggle.
    ×
  • Warner's This Is Not A Bra® T-Shirt Bra
    • Warner's:
    • This Is Not A Bra® T-Shirt Bra
    • 70 reviews
    • Colors:
    • +10 more
    Details:
    • Supportive bra with light graduated padding for a sexy look
    • Wires won't dig thanks to the cushioned underwire
    • Top of cup edge is fused for a seamless look
    • Prevent show-through with foam-lined cups
    • Convenient front adjustable, fully stretch straps
    • Featured Review:
    • on January 14, 2017
    • Excellent fit
    • Just purchased last week and surprised on the lift and confidence I feel
    ×
  • Natori Feathers Plunge Bra
    • Natori:
    • Feathers Plunge Bra
    • 35 reviews
    • Colors:
    • +7 more
    Details:
    • This T-shirt bra offers a beautiful sexy look on body
    • Featherlight contour pads offer a natural lift
    • Deep plunging underwire works great with low cut tops
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on December 29, 2016
    • Very Nice Bra
    • This bra is very comfortable and looks great. I bought it to wear in warm weather when a thick bra is too hot and I don't need to worry that everyone can tell that I'm cold. I took the advice of other reviewers and ordered one cup size bigger and it fits perfectly. I will buy more!
    ×
  • Fantasie Jacqueline Lace Bra
    • Fantasie:
    • Jacqueline Lace Bra
    • Colors:
    Details:
    • Achieve great support in this beautiful unlined lace bra
    • Mirror your natural shape in seamed 3-part underwire cups
    • Double-layer bottom half cups for modesty and support
    • Adjustable stretch straps stay in place with leotard back
    • Scalloped edge on straps so adjusters stay in place
    ×
  • Bali Satin Tracings® Minimizer Bra
    • Bali:
    • Satin Tracings® Minimizer Bra
    • 90 reviews
    • Colors:
    • +3 more
    Details:
    • Lose size not shape with this underwire minimizer bra
    • Reduces bust projection up to 1 1/2 inches
    • Supportive inner slings & seamed cups design offer lift
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, straps won't slip
    • Featured Review:
    • on January 8, 2017
    • Love Bali!
    • I have always loved the fit and style of Bali Minimizing bras but was talked into a more expensive brand. I regretted that and went back to Bali.
    ×
  • Maidenform One Fabulous Fit® Demi T-Shirt Bra
    • Maidenform:
    • One Fabulous Fit® Demi T-Shirt Bra
    • 51 reviews
    • Colors:
    • +6 more
    Details:
    • This amazing T-shirt bra provides a flattering fit
    • Supportive, seamless foam-lined underwire cups
    • Achieve a natural looking shape with unique plunge neckline
    • Look sleek under clothing with back smoothing wings
    • Customize the fit with fully adjustable stretch straps
    • Featured Review:
    • on December 4, 2016
    • Great fit
    • So happy I bought both of my bras! Love Love Love them!!!!!
    ×
  • Maidenform Love the Lift® Custom Lift Demi T-Shirt Bra
    • Maidenform:
    • Love the Lift® Custom Lift Demi T-Shirt Bra
    • 30 reviews
    • Colors:
    Details:
    • Experience custom lift and shape in this push-up T-shirt bra
    • Personalized push-up varies by cup size for ideal lift & shape
    • Seamless underwire cups have built-in bump pads
    • Customize your fit with fully adjustable stretch straps
    • Stretch microfiber with satin sheen finish
    • Featured Review:
    • on November 5, 2016
    • Great fit.
    • I have only worn this once, so far, but I like the fit. A little more lift than I normally wear (I really bought it to replace one of the same color,) but not such a bad thing as I get older. I don't have any gapping in this, the straps seem to stay up well on my narrower shoulders, and the color is beautiful.
    ×
  • Olga Flirty Lace Demi Bra
    • Olga:
    • Flirty Lace Demi Bra
    • 1 review
    • Colors:
    Details:
    • Feel confident and sexy in this pretty demi bra
    • Supportive 3-part seamed double-layer underwire cups
    • Seamless transition to skin with elastic trim along upper cup
    • Smooth mesh-lined wings offer a streamlined look
    • Back adjustable stretch straps with rigid front straps
    • Featured Review:
    • on December 8, 2016
    • Very comfortable!
    • Fit is really good, straps stay up! I am short and shortwaisted, so my only wish is that the underwire on the sides was a tiny bit shorter. Otherwise, it's sexy, has holding power, and makes me feel good.
    ×
  • Maidenform Comfort Devotion Extra Coverage T-Shirt Bra
    • Maidenform:
    • Comfort Devotion Extra Coverage T-Shirt Bra
    • 25 reviews
    • Colors:
    Details:
    • You'll never want to take off this luxe everyday T-shirt bra
    • Feels like second-skin due to luscious yarns
    • Seamless underwire cups are foam-lined for modesty
    • Sleek and comfortable lined wings
    • Customize the fit with adjustable, close-set stretch straps
    • Featured Review:
    • on December 30, 2016
    • Absolute favorite brands ever!
    • I bought these bras about a month ago because they were on sale. I'm so glad that I did. They are the most comfortable bras that I have ever worn. They also have a price point that is manageable for the average consumer. I have purchased bras that were $60 - $80 and they don't compare to the comfort and shaping of theservice bras. I will be buying more.
    ×
  • Maidenform Comfort Devotion Extra Coverage T-Shirt Bra
    • Maidenform:
    • Comfort Devotion Extra Coverage T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Experience ultimate comfort, inside and out, in this T-shirt bra
    • Achieve a smooth silhouette with contour underwire cups
    • Minimize bulge with smoothing wings and back
    • Customize the fit with fully adjustable, close-set stretch straps
    • Stretch sueded-touch microfiber
    • Featured Review:
    • on September 7, 2016
    • Love!
    • This will be my 4th one of these bras! I am excited to order 2 more.
    ×
  • Lilyette Comfort Lace Minimizer Bra
    • Lilyette:
    • Comfort Lace Minimizer Bra
    • 72 reviews
    • Colors:
    • +2 more
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Natural shape maintained in unlined underwire cups
    • Customize the fit with adjustable stretch straps
    • Soft microfiber and stretch lace
    • Hook count: 2-hook = 34C-38C
    • Featured Review:
    • on November 1, 2016
    • WONDERFUL!!!
    • My go to bra. I love this one. I am up a few sizes now due to pregnancy nursing, and this is not available in my size unfortunately I have a drawer full of them and use bra extenders with them now, because I like them that much. When they fit right, it's so good. Nice shape, not smushed, not pointy. Durable. I actually came to this site looking for this in a larger cup, but ended up ordering three other styles instead (that do come in G) hoping one would be as nice. Fingers crossed, just ordered.
    ×
  • Lilyette Plunge Into Comfort Minimizer Bra
    • Lilyette:
    • Plunge Into Comfort Minimizer Bra
    • 49 reviews
    • Colors:
    • +7 more
    Details:
    • Smooth and seamless underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Reduce size not shape with non-stretch, molded unlined cups
    • Cushioned underwire for comfort and no poke through
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on December 5, 2016
    • Please keep carrying this bra always
    • This is my second favorite bra ever, and the sale right now is incredible. Please don't ever discontinue this. I love that I can have a supportive bra that is still delicate and pretty without feeling like I'm wearing a straight jacket.
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • 31 reviews
    • Colors:
    • +4 more
    Details:
    • Feel confident in this side smoothing, underwire T-shirt bra
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Easy-to-reach, front adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on December 17, 2016
    • One of the best, but not quite
    • No Side Effects does deliver on that element. The back hook area is very scratchy and stiff - not sure if it's fabric, thread or a combination. Nice that straps adjust in front, but they slip out of adjustment easily. A slightly wider strap would be better, particularly in larger sizes, and a contoured strap would be best.
    ×
  • Lilyette Beautiful Support Lace Minimizer Bra
    • Lilyette:
    • Beautiful Support Lace Minimizer Bra
    • 13 reviews
    • Colors:
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • This unlined minimizer bra provides shape and modesty
    • Mirror your natural shape in molded underwire cups
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 1, 2017
    • Great support
    • So happy to have found this bra.........best Lilyette ever!
    ×
  • L'Agent by Agent Provocateur Addie Plunge Bra
    • L'Agent by Agent Provocateur:
    • Addie Plunge Bra
    • Colors:
    Details:
    • Look sexy in this lace bow pattern demi bra
    • Mirror your natural shape in unlined underwire cups
    • Added support due to side boning
    • Great for low-cut necklines due to plunging front
    • Customize the fit with adjustable stretch straps
    ×
  • Under Armour Armour® Mid-Crossback Sports Bra
    • Under Armour:
    • Armour® Mid-Crossback Sports Bra
    • Colors:
    Details:
    • Work out in this cross-back sports bra
    • Built for mid-impact activities such as Cycling
    • Compression fit holds the breast tissue down
    • Removable foam cups for enhanced shape and coverage
    • Criss-cross back design allows for optimum range of motion
    ×
  • Brooks Juno Wire-Free Racerback Sports Bra
    • Brooks:
    • Juno Wire-Free Racerback Sports Bra
    • Colors:
    Details:
    • Get control of your most intense workouts in this sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups for support; compression for holding
    • Minimize bounce thanks to limited stretch straps
    • Supportive wire-free uni-cup design for modesty and shape
    ×
  • Wacoal Retro Chic Wire-Free Bra
    • Wacoal:
    • Retro Chic Wire-Free Bra
    • 5 reviews
    • Colors:
    Details:
    • Beautiful, vintage inspired lace and tulle full coverage bra
    • Supportive 3-part cup design creates a natural round shape
    • Rigid outer panel on cup helps keep breasts centered
    • Minimize back bulge with soft, patterned mesh side wings
    • Reinforced side panels with built-in side boning for structure
    • Featured Review:
    • on November 8, 2016
    • Bringing my sexy back, kinda
    • Ok so my sexy bras are for sexy time usually with underwire but I prefer a wire free bra for work because I need to be comfortable. This bra was comfortable and sexy at the same time. I recommend this for anyone who wants a wire free bra.
    ×
  • Warner's Cloud 9™ Wire-Free T-Shirt Bra
    • Warner's:
    • Cloud 9™ Wire-Free T-Shirt Bra
    • 33 reviews
    • Colors:
    • +3 more
    Details:
    • Incredibly soft and comfortable wire-free contour bra
    • Seamless, foam-lined cups offer moderate coverage
    • Fully adjustable, stretch straps with front adjusters
    • Velvety soft, 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on January 7, 2017
    • So comfy!!
    • I was in need of new bras and was not sure what size would be the best fit for me. I selected these online based on the features and the appearance of the bra. I had never tried this brand before. I was also not sure the size I selected would work. I received the bras quickly and they are perfect. So-o-o comfortable ... soft to the touch and on my body. They fit great. I am well pleased and plan to order a few more in the near future.
    ×
  • Warner's Elements of Bliss® Lift Wire-Free Bra
    • Warner's:
    • Elements of Bliss® Lift Wire-Free Bra
    • 61 reviews
    • Colors:
    • +2 more
    Details:
    • Incredibly comfortable wire-free foam-lined contour bra
    • Feel naturally lifted with subtle built-in bump pads
    • Customize the fit with back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Smooth, silky stretch microfiber
    • Featured Review:
    • on January 8, 2017
    • Great fit
    • I've been buying Warner bras for years and am very happy wearing these wireless bras that provide great comfort and look.
    ×
  • Panache Clara Bra
    • Panache:
    • Clara Bra
    • 21 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this underwire balcony bra
    • Excellent shape due to seamed mesh-lined cups
    • Additional support with built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on December 31, 2016
    • Lovely bra, small issues tho
    • After I finally received this bra I was happy with how pretty it is. I got it in the purple/tan and the lace details are just lovely. I've worn it for about a week or so now and am a bit sad to report that some strings are starting to come loose. It seems to run a tad small in the cups as well, so if you're on the edge size up. Overall I'd buy it again though.
    ×
  • Warner's No Side Effects™ Wire-Free T-Shirt Bra
    • Warner's:
    • No Side Effects™ Wire-Free T-Shirt Bra
    • 32 reviews
    • Colors:
    • +2 more
    Details:
    • Seamless wire-free T-shirt bra with foam-lined cups
    • Extra side coverage eliminates underarm bulge
    • Fully adjustable stretch straps adjust in front
    • 3 column, 2 row hook and eye back closure
    • Stretch microfiber
    • Featured Review:
    • on January 10, 2017
    • Most comfortable bra I've ever owned
    • Yes, I mean it. I love these bras. It's hard to find a padded bra without underwire--this is the one to get. Highly recommended.
    ×
  • Natori Feathers Front-Close T-Back Bra
    • Natori:
    • Feathers Front-Close T-Back Bra
    • 18 reviews
    • Colors:
    Details:
    • Show stopping, delicately embroidered T-back bra
    • Gorgeous lace detail begs to be seen with open back tops!
    • Prevent show-through with seamless contour underwire cups
    • Light padding offers shape and support with mesh overlay
    • Sexy lace T-back with adjustable front stretch straps
    • Featured Review:
    • on December 17, 2016
    • Great fit! Very comfortable.
    • Bought this style as well as the back close and convertible versions. Really love the style and look in clothes.
    ×
  • Fantasie Abby Side Support Bra
    • Fantasie:
    • Abby Side Support Bra
    • Color:
    Details:
    • Gorgeous and sophisticated monochrome floral print bra
    • Breasts are lifted with deep underwire cups and vertical seaming
    • Excellent side support thanks to 4-part cup design
    • Get a custom fit with fully adjustable limited stretch straps
    • Adjusters stay in place with unique scalloped edging on straps
    ×
  • French Affair Halt There Bralette
    • French Affair:
    • Halt There Bralette
    • Colors:
    Details:
    • Unique full coverage bralette with underwire support
    • Mirror your natural shape in mesh-lined cups
    • Button closure at halter neckline for a secure fit
    • Backless design makes this bra ideal for wardrobe options
    • 3 column, 2 row hook and eye back closure
    ×
  • Chantelle Révèle Moi Bra
    • Chantelle:
    • Révèle Moi Bra
    • 12 reviews
    • Colors:
    Details:
    • Supportive, full coverage 4-part cup underwire bra
    • Excellent lift and shape thanks to seamed, unlined cups
    • Minimizing effects help reduce the appearance of your bust
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on November 10, 2016
    • Good bra, looks beautiful
    • I bought this bra about a month ago. So far so good, comfortable, fits and looks great. Good support.
    ×
  • Empreinte Cassiopee Full Cup Bra
    • Empreinte:
    • Cassiopee Full Cup Bra
    • 9 reviews
    • Colors:
    Details:
    • Mirror your natural shape in gorgeous unlined full cups
    • Molded underwire cups encase bust for a phenomenal fit
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on January 4, 2017
    • love this bra, but.....
    • This bra is beautiful and fits perfect, I have ordered no less than 50 bras in the past few months trying to find fit and comfort! This bra has both, however, it creaks and I sent one back and ordered another thinking it was just that bra, nope, it's all of them. I called a fit expert and she had never heard of this issue. Must have been new at this, I have encountered this problem several times and I usually return the bra in question. I could not part with this one due to the fit/comfort factor. The fit expert googled it and told me the creaking should go away with wash and wear. So far no luck but i'm comfortable, the girls are high and mighty and I don't care if i'm a bit squeaky. I would have expected better from a bra of this price but it is what it is. If creaking bothers you stay away from this one.
    ×
  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 21 reviews
    • Colors:
    • +2 more
    Details:
    • Enjoy your workout in this medium-impact sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Featured Review:
    • on January 10, 2017
    • Best bra all around
    • I use this bra for everyday and work out as well... this is the fourth one I have purchased it's the most comfortable and looks good under most every day things…
    ×
  • Maidenform Eyelash Lace Front-Close Push-Up Bra
    • Maidenform:
    • Eyelash Lace Front-Close Push-Up Bra
    • Colors:
    Details:
    • Sexy eyelash trimmed lace underwire push-up bra
    • Natural enhancement with built-in graduated pads
    • Alluring deep front plunge and elastic cut-out back
    • Customize the fit with front adjustable stretch straps
    • Convenient sliding bar front closure
    ×
  • Free People Strappy Side Bralette
    • Free People:
    • Strappy Side Bralette
    • Colors:
    Details:
    • Comfort and style defines this strappy back bralette
    • Mirror your natural shape in unlined wire-free cups
    • Ribbed underband offers light support
    • Non-adjustable stretch straps
    • No closure - goes on over the head
    ×
  • Maidenform Eyelash Lace Convertible Longline Bra
    • Maidenform:
    • Eyelash Lace Convertible Longline Bra
    • Colors:
    Details:
    • Feel gorgeous in this sexy lace longline bra
    • Achieve great support in foam-lined underwire cups
    • Eyelash trim and bow accent adds a feminine touch
    • Customize the fit with adjustable stretch straps
    • Straps convert to criss-cross, halter and strapless
    ×
  • Fashion Forms Water Push-Up Bra
    • Fashion Forms:
    • Water Push-Up Bra
    • Colors:
    Details:
    • Achieve a natural lift and look in this push-up bra
    • Removable crescent-shaped water-filled inserts
    • Maintain a sculpted silhouette with underwire foam cups
    • Flexible side boning for added support
    • Seamless plunge cups make this the perfect T-shirt bra
    ×
  • Maidenform Mesh Longline Push-Up Bra
    • Maidenform:
    • Mesh Longline Push-Up Bra
    • Colors:
    Details:
    • Sexy longline bra with a flocked velour pattern
    • Natural enhancement with built-in graduated push-up pads
    • Demi cups have supportive side boning and underwire
    • Elastic cut-out back wings add a chic touch
    • Customize the fit with adjustable stretch straps
    ×
  • L'Agent by Agent Provocateur Adah Balcony Bra
    • L'Agent by Agent Provocateur:
    • Adah Balcony Bra
    • Color:
    Details:
    • Get sexy in this alluring little underwire stretch lace bra
    • Supportive foam-lined half pads with stretch lace overlay
    • Reinforced side boing supports and anchors bra to body
    • Thin elastic inner sling keeps breasts centered
    • Back adjustable, close-set, stretch straps won't slip
    ×
  • Paramour Amber Lace Bra
    • Paramour:
    • Amber Lace Bra
    • 5 reviews
    • Colors:
    Details:
    • Elegant and sexy lace underwire bra
    • Beautiful contrasting eyelash lace over delicate tulle lining
    • Customize the fit with fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Columns and rows may increase with size
    • Featured Review:
    • on January 11, 2017
    • Beautiful!
    • Fits great and it's very comfortable. I don't think the description said, but this is a no lining bra in case anyone's wondering.
    ×
  • L'Agent by Agent Provocateur Laurenta Convertible Bra
    • L'Agent by Agent Provocateur:
    • Laurenta Convertible Bra
    • Color:
    Details:
    • Feel sexy and flirty in this plunge demi bra
    • Get great shape with inner slings and supportive underwire cups
    • Subtle, eye-catching flecks of glistening Lurex for added detail
    • Reinforced side boning lends additional support and structure
    • Fully adjustable stretch straps easily convert to criss-cross
    ×
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