NEW ARRIVALS

132 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (132 Results)
  • Wacoal Maximum Control Sports Bra
    • Wacoal:
    • Maximum Control Sports Bra
    • 173 reviews
    • Colors:
    Details:
    • Workout with ease in this maximum impact underwire bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups for support; compression for holding
    • Superior support and comfort due to underwire on outside
    • Exterior wire prevents contact with skin to eliminate chafing
    • Featured Review:
    • on December 2, 2016
    • Supreme comfort!
    • Perfect fit and extremely comfortable. I have it in both blue had taupe.
    ×
  • Wacoal Retro Chic Bra
    • Wacoal:
    • Retro Chic Bra
    • 183 reviews
    • Colors:
    • +2 more
    Details:
    • Beautiful, vintage inspired lace underwire bra
    • Superior lift and shape due to seamed, double-layer cups
    • Minimize bulge with smoothing wings and back
    • End strap slipping with adjustable, leotard back straps
    • Additional support from sewn-on elastic underband
    • Featured Review:
    • on December 4, 2016
    • Love this bra!
    • I love this style. My favorite! I've worn Wacoal for years but this one is perfect!
    ×
  • Chantelle C Magnifique Minimizer Bra
    • Chantelle:
    • C Magnifique Minimizer Bra
    • 110 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Maintain natural shape in molded double-layer cups
    • Seamless, lined underwire cups are free of padding
    • Flattering lift and support thanks to built-in inner slings
    • Minimize bulge with wide smoothing sides and back
    • Featured Review:
    • on December 7, 2016
    • So comfortable!!
    • I purchased this bra about a month ago along with a Wacoal minimizer, what a wonderful surprise to find how wonderfully this bra fit. So much more comfortable than the Wacoal. Ordering more.
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  • Panache Ultimate Maximum Control Sports Bra
    • Panache:
    • Ultimate Maximum Control Sports Bra
    • 556 reviews
    • Colors:
    Details:
    • Reduce bounce by 83% with our #1 underwire sports bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups support each breast individually
    • Breathable mesh insert on front helps keep you cool
    • Minimize bulge with powernet lined sides and back
    • Featured Review:
    • on December 4, 2016
    • panache sports bra
    • best sports bra ever. holds it shape and shoulders do not hurt after high impact exercise
    ×
  • Wacoal Visual Effects Minimizer Bra
    • Wacoal:
    • Visual Effects Minimizer Bra
    • 22 reviews
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Great style if breasts are different sizes
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    • Featured Review:
    • on November 29, 2016
    • Great bra!
    • I love this bra, it fits really well when most of the bras I try on don't. It's supportive too.
    ×
  • Anita Maximum Control Wire-Free Sports Bra
    • Anita:
    • Maximum Control Wire-Free Sports Bra
    • 191 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Zumba
    • Encapsulated cups for support; compression for holding
    • Stay dry with moisture-wicking microfiber terry-lined cups
    • Natural shape maintained by seamed double-layer cups
    • Featured Review:
    • on November 21, 2016
    • Love this Sports Bra
    • Even though this bra doesn't have underwire, it is EXTREMELY supportive during very active workouts. I am a 34 DD/E and always thought I had to have underwire to maintain any shape and still have support in a sports bra until this one. And its so comfortable. I love that the inner layer is terry fabric for absorption. It was a little pricey and not on sale when I bought it- but worth every penny.
    ×
  • Panache Envy Balconette Bra
    • Panache:
    • Envy Balconette Bra
    • 34 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this balcony underwire bra
    • Added support thanks to side slings and 4-part cups
    • Perfect fit with stretch lace top cups
    • End strap slipping with adjustable, close-set straps
    • Stretch microfiber lace and power mesh wings
    • Featured Review:
    • on November 5, 2016
    • Perfect Everyday Bra
    • I am a fan of Panache bras, but usually they are a little uncomfortable during the first couple of wears, but hey, when you have voluptuous breast the extra support is indeed needed. Anyway, the first thing I noticed when I tried her on was how comfortable and relaxed I felt all while being strapped in by 3 hooks. (Just for reference I am a 38HH). This is definitely an everyday wear ladies. It provides more than enough support without discomfort or the brown/black bruises on your shoulders. Will definitely purchase again.
    ×
  • Natori Feathers Plunge Bra
    • Natori:
    • Feathers Plunge Bra
    • 33 reviews
    • Colors:
    • +6 more
    Details:
    • This T-shirt bra offers a beautiful sexy look on body
    • Featherlight contour pads offer a natural lift
    • Deep plunging underwire works great with low cut tops
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 25, 2016
    • Pretty & Comfortable
    • This is a great bra - it's so pretty with the lace and cut, and so comfortable!
    ×
  • Le Mystère Dream Tisha T-Shirt Bra
    • Le Mystère:
    • Dream Tisha T-Shirt Bra
    • 226 reviews
    • Colors:
    Details:
    • Sensational smooth and sleek seamless T-shirt bra
    • Seamless front cups are attached to the center panel
    • Feminine modesty with smooth foam-lined underwire cups
    • Experience added support with side boning on wide wings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on December 4, 2016
    • None Better
    • I have worn Le Mystere Bras for a least 5 years. I will not even try another brand. I wear a 44E and am always comfortable.
    ×
  • Wacoal Retro Chic T-Shirt Bra
    • Wacoal:
    • Retro Chic T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Pretty and seamless, light as air, full coverage T-shirt bra
    • Breathable, lightweight spacer foam, underwire contour cups
    • Decorative, lace trim on outer cups will not show under clothing
    • Close-set back adjustable stretch straps
    • Pretty tulle wings are extra wide for additional back coverage
    • Featured Review:
    • on November 5, 2016
    • Finally found the perfect bra
    • I have tried every brand bra out there. Being large busted with a small back made it difficult to find a bra with full coverage cups that stay in place with support and comfort. Thank you barenecessaties for offering large size cups in a 34. They were impossible to find. Order several styles and brands with free returns and privacy in my home to try these on, found the perfect be that I ordered 3 more. And best part I finally got to order in colors other than white. I am a customer for life
    ×
  • Panache Jasmine Balconette Bra
    • Panache:
    • Jasmine Balconette Bra
    • 26 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this unlined balconette bra
    • Excellent shape thanks to seamed, underwire cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch mesh
    • Hook count: 2-hook = D-G cups
    • Featured Review:
    • on August 26, 2016
    • Fantastic Lift!
    • This bra provides great support, lift and forward projection. I am having some issues with fit but I believe it is because I am in-between sizes; I am trying this in a cup size up to see if that resolves my issues. Side note - the bra will be heavily starched when new; a hand wash or two will give you a nicely soft bra.
    ×
  • Chantelle Parisian Plunge Bra
    • Chantelle:
    • Parisian Plunge Bra
    • 10 reviews
    • Colors:
    Details:
    • Pretty semi-sheer tulle lace underwire bra
    • Supportive, 4-part cups offer lift and create a rounded look
    • Seductive, plunging neckline for a more appealing silhouette
    • Flat seams allow for an almost invisible look under clothing
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on December 6, 2016
    • Best bra ever
    • I bought bra like a month ago on a whim, it's amazing. It fits perfectly to my boobs and I sometimes forget I'm wearing a bra. Great support, no padding, perfect side support.
    ×
  • Freya Muse T-Shirt Bra
    • Freya:
    • Muse T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Achieve dramatic uplift in this underwire T-shirt bra
    • Breathable, lightweight spacer foam-lined cups
    • Beautiful geometric pattern and silver metal charm
    • Adjustable stretch straps convert to racerback with J-hook
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 27, 2016
    • It fits!
    • I am a hard to find size and I really love this bra. It is nice to have something that actually fits.
    ×
  • OnGossamer Cabana Cotton Convertible Wire-Free Bra
    • OnGossamer:
    • Cabana Cotton Convertible Wire-Free Bra
    • 2 reviews
    • Colors:
    Details:
    • Incredible comfort and shape with this wire-free T-shirt bra
    • Foam-lined cups create the perfect look under clothing
    • Supportive side boning offers a more secure fit and feel
    • Lace trim on back wings add a feminine touch
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on September 26, 2016
    • Very versatile!
    • This bra is very comfortable and love the fact that I can convert it to a racerback. I think the cup runs a little on the small side, I could have gone up in the cup by one, but it's still working just great! Definitely recommend!
    ×
  • Freya Force High Impact Sports Bra
    • Freya:
    • Force High Impact Sports Bra
    • 10 reviews
    • Colors:
    Details:
    • Increase your workout limits with this high intensity sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • COOLMAX® inner lining encapsulates breasts for minimal bounce
    • Wire-free double-layer cups offer great support
    • Featured Review:
    • on September 29, 2016
    • Great Fit
    • This bra changed my life. I've now been able to be far more active that I have been in years. It's British sized so make sure to take your measurements before you buy. I love Freya and Panache bras so this sports bra works so well for me.
    ×
  • DKNY Signature Lace Racerback Bralette
    • DKNY:
    • Signature Lace Racerback Bralette
    • Colors:
    Details:
    • Feminine look and feel in this wire-free lace bralette
    • Removable foam inserts for modesty
    • Non-adjustable, stretch racerback straps
    • No closure - goes on over the head
    • Stretch lace and microfiber
    ×
  • DKNY Energy Seamless Bralette
    • DKNY:
    • Energy Seamless Bralette
    • 10 reviews
    • Colors:
    • +3 more
    Details:
    • Experience all-day comfort in this wire-free bralette
    • Removable foam-lining in lightweight, seamless cups
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber
    • Featured Review:
    • on November 22, 2016
    • Sooooooo Comfortable!!!!
    • This bra is very comfortable and flattering. I will be buying more!
    ×
  • DKNY Sheer Lace Balconette Bra
    • DKNY:
    • Sheer Lace Balconette Bra
    • Colors:
    Details:
    • Romantic balconette bra with great support
    • Achieve great lift in foam-lined underwire lace cups
    • Lovely picot trim adds a chic touch
    • Customize your fit with adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Chantelle C Ideal Front-Close T-Back Bra
    • Chantelle:
    • C Ideal Front-Close T-Back Bra
    • Colors:
    Details:
    • Get all day breathable comfort in this spacer-lined T-shirt bra
    • Sexy, plunging neckline is great for low-cut tops
    • Crush resistant cups make this bra perfect for travel
    • Easy on, easy off with the slide bar front closure feature
    • Customize the fit with fully adjustable stretch straps
    ×
  • Goddess Adelaide Banded Lace Bra
    • Goddess:
    • Adelaide Banded Lace Bra
    • 24 reviews
    • Colors:
    Details:
    • Flatter your figure in this supportive underwire bra
    • Mirror your natural shape with unlined, 4-part cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch lace and mesh
    • Hook count: 2-hook = 38-42DD, 36-40DDD, 34-38G, 34-36H, 34I
    • Featured Review:
    • on July 17, 2016
    • Perfect fit
    • Best fitting bra I have ever bought. It is difficult to find a bra that the flesh does not bubble over the top this one works, and is lace and not to sheer at the same time
    ×
  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 25 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on October 21, 2016
    • No-slip straps!
    • Very comfortable. Most importantly, the straps don't slip off my shoulders! Have been wearing these for several years. True to size. They last a long time (I wash in machine and line dry). Good buy, especially when on sale.
    ×
  • Vanity Fair Body Caress Convertible T-Shirt Bra
    • Vanity Fair:
    • Body Caress Convertible T-Shirt Bra
    • 28 reviews
    • Colors:
    • +2 more
    Details:
    • All day comfort in this full coverage underwire T-shirt bra
    • Lightly padded, contour cups providing support and shape
    • Minimize bulge with smoothing wings and back
    • Rigid front straps are back adjustable
    • Straps partially convert to criss-cross position
    • Featured Review:
    • on November 23, 2016
    • Great fit
    • Love the fit, very comfortable,keeps everything in place, only wish the cups where a little padded so shape of nipples didn't show.
    ×
  • Freya Nova Plunge Balcony Bra
    • Freya:
    • Nova Plunge Balcony Bra
    • Color:
    Details:
    • Beautiful floral and animal patterned balcony underwire bra
    • Supportive, 3-part cups provide lift and maintain breast shape
    • Fully adjustable stretch straps for a customizable fit
    • Minimize slipping straps thanks to close-set strap feature
    • Smooth, 3 column, 2 row hook and eye back closure
    ×
  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 23 reviews
    • Colors:
    • +4 more
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on August 11, 2016
    • My favorite
    • So happy with my purchase, great value! Would purchase again!
    ×
  • Anita Active Momentum Wire-Free Sports Bra
    • Anita:
    • Active Momentum Wire-Free Sports Bra
    • 82 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Kickboxing
    • Compression fit holds the breast tissue down
    • Mirror your shape in soft terry cloth lined molded cups
    • Close-set, back adjustable, stretch straps won't slip
    • Featured Review:
    • on December 4, 2016
    • Great fit and support without wires!
    • I now have decided to wear this bra (I have several) all the time. I have worn under wire bras most of my life (40 G) and once I started wearing these sport bras, they fit well, no seam cups, great support. Love them...no more wires digging into my ribs.
    ×
  • Panache Clara Bra
    • Panache:
    • Clara Bra
    • 20 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this underwire balcony bra
    • Excellent shape due to seamed mesh-lined cups
    • Additional support with built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 14, 2016
    • Love the fit
    • I bought this three weeks ago and it is so comfortable to wear, even after an 18 hour day. Love all Panache bras!!
    ×
  • Le Mystère Lace Tisha Bra
    • Le Mystère:
    • Lace Tisha Bra
    • 95 reviews
    • Colors:
    Details:
    • Beautiful and elegant, this T-shirt bra is like a dream
    • Seamless underwire cups are contoured and foam-lined
    • Slightly less cup coverage than Tisha full fit bra
    • End strap slipping with adjustable close-set straps
    • Silky smooth stretch microfiber and lace
    • Featured Review:
    • on October 25, 2016
    • Best Bras Ever!
    • I have bought these bras for years. I love them. Good support for the girls and pretty too!!
    ×
  • Panache Medium Control Wire-Free Sports Bra
    • Panache:
    • Medium Control Wire-Free Sports Bra
    • 15 reviews
    • Colors:
    Details:
    • Workout with ease in this wire-free, sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Lasting comfort thanks to the cushioned underband
    • Shoulder pressure is dispersed due to wide straps
    • Featured Review:
    • on September 4, 2016
    • Comfy, medium support
    • Pros: comfy, soft fabric, medium support, good for lower impact sports, sweat-wicking, easy to put on/take off, racerback conversion is great. Cons: the Panache brand sticker came rubbed off on my clothes (on both of mine), not a good choice if you need to jump a lot or do inversions (handstands, etc.). I own two of these and wear them regularly for biking. I wanted something comfy and easy to put on since I bike to work and usually change once I'm there.
    ×
  • Wacoal Front-Zip Medium Impact Sports Bra
    • Wacoal:
    • Front-Zip Medium Impact Sports Bra
    • 3 reviews
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent bounce and fully encapsulate bust with high center gore
    • Keep your shape and modesty with foam-lined, underwire cups
    • Featured Review:
    • on November 6, 2016
    • comfortable, but not perfect
    • Once this is on it's very comfortable but it's difficult to get on (I'm 32DD). I've found that if I pull it down a lot as I put it on, it's a bit easier. It's also not as supportive as I thought it would be. I can't wear this for runs.
    ×
  • Brooks Moving Comfort Fiona Wire-Free Sports Bra
    • Brooks Moving Comfort:
    • Fiona Wire-Free Sports Bra
    • 5 reviews
    • Colors:
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on June 24, 2016
    • My favorite sports bra
    • I own 3 and they are worth every penny. If you have a large bust on a small frame, this is the best sports bra out there for high impact sports and running. (Wash on delicate in a bra bag and hang to dry). I sized down a cup size but stayed with my band size.
    ×
  • Wacoal Lace Affair Bra
    • Wacoal:
    • Lace Affair Bra
    • 1 review
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Superior lift due to seamed, unlined underwire cups
    • Opaque jacquard bottom cups and inner slings for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on November 16, 2016
    • Love it
    • Finally a beautiful sexy bra for large busted women I have all three colors
    ×
  • Lilyette Enchantment Minimizer Bra
    • Lilyette:
    • Enchantment Minimizer Bra
    • 103 reviews
    • Colors:
    Details:
    • Feel beautiful and confident in this underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Helps reduce size not shape with molded, unlined cups
    • Eliminate back bulge with wide, smoothing wings
    • Fully adjustable, close-set straps, won't slip
    • Featured Review:
    • on December 6, 2016
    • Fits beautifully
    • This is my go to bra. I like the fit and support. Mostly I like it because the straps do not slide down my shoulder.
    ×
  • Pour Moi Body Comfort Side Support Bra
    • Pour Moi:
    • Body Comfort Side Support Bra
    • 1 review
    • Colors:
    Details:
    • Achieve excellent side support in this 3-part cup bra
    • Mirror your natural shape in unlined underwire cups
    • Strategically placed seams provide great lift
    • Pretty lace trim with bow accent adds a chic touch
    • Back adjustable, close-set stretch straps
    • Featured Review:
    • on December 3, 2016
    • Great quality. I couln't get the right fit.
    • This is a gorgeous high quality well made (thick fabric, soft!) bra. I wanted to keep it so bad, but it wasn't a good fit for me unfortunately. The convert me feature gave me a size that seemed as though it would be way to large, but I ordered it anyway, and the cups were too small, straps way too long for me as well. If I had all the sizes to try on I could probably get a good fit, but it's hard to estimate when you are ordering on line (and wearing the wrong bra in the 1st place) The band size is spot on. I would recommend getting one cup sz larger than the convert me gives you for this one. The side support comes from the cup style and construction, there are no side stays.
    ×
  • Le Mystère Sophia Plunge T-Shirt Bra
    • Le Mystère:
    • Sophia Plunge T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Lovely & uniquely designed semi-convertible plunge bra
    • Supportive, seamless underwire demi cups are foam-lined
    • Front adjustable stretch straps with J-hook conversion
    • Close-set straps and lace webbing insets add femininity
    • Straps won't slip on small or sloping shoulders
    • Featured Review:
    • on July 29, 2016
    • I'm signing on to buy more.
    • Save on shipping and buy two. I wear a 40D and had low expectations. I was pleasantly surprised.
    ×
  • Glamorise Comfort Lift Wire-Free Rose Lace Bra
    • Glamorise:
    • Comfort Lift Wire-Free Rose Lace Bra
    • Colors:
    Details:
    • Get complete coverage with this full cup wire-free bra
    • 4-part cup Comfort Lift design provides superb side support
    • Achieve shapely, forward facing breasts with rigid inner slings
    • High center gore and high cups provides full cup coverage
    • Eliminate shoulder strain thanks to soft comfort straps
    ×
  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    Details:
    • Look beautiful in this floral lace underwire bra
    • Get a voluptous look without the weight of push-up pads
    • Memory foam-lined cups lift the bust off the body
    • Decorative, plush-lined stretch straps are back adjustable
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
    ×
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