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NEW ARRIVALS

177 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (177 Results)
  • Elomi Cate Side Support Bra
    • Elomi:
    • Cate Side Support Bra
    • 49 reviews
    • Colors:
    Details:
    • Lift and shape your breasts in this full cup bra
    • Seamed, 3-part double-layer underwire cups
    • Maximum lift and natural shape thanks to exterior side panels
    • Breathable mesh wings help smooth your back
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 16, 2017
    • Great fit and comfort!
    • I started wearing this bra about 6 years ago, and I have it in several colors. Very comfortable. And it's soft and pretty, which is hard to find in larger cup sizes (GG). It puts everything up front, so nothing is under your armpits and your arms are very free to move. Also gives you good separation, so you can wear necklaces. I have one to wear with my swimsuits after removing the shelf bras. No bouncy stretch straps!!
    ×
  • Simone Perele Andora T-Shirt Bra
    • Simone Perele:
    • Andora T-Shirt Bra
    • 56 reviews
    • Colors:
    Details:
    • Seamless & breathable 3D spacer underwire T-shirt bra
    • Demi cups round your shape without adding volume
    • End strap slipping with back adjustable, close-set straps
    • Luxe stretch microfiber with Guipure lace detail
    • Hook count: 1 hook = 32B-34B, 30C-32C, 30D
    • Featured Review:
    • on November 21, 2016
    • Fits large breasts well
    • The 36G fit great! Many bras don't fit well once you get up into larger sizes. Yet this bra molded my breasts perfectly.
    ×
  • Wacoal Basic Beauty T-Shirt Bra
    • Wacoal:
    • Basic Beauty T-Shirt Bra
    • 133 reviews
    • Colors:
    • +3 more
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on February 13, 2017
    • Most comfortable and flattering bra I've owned
    • Until I discovered this bra, I thought I was doomed to be uncomfortable because of my size. I now own seven of them and wear them exclusively. The bra is very comfortable and very flattering, a combination I didn't think I could find in size 40G. The straps don't slip, and the bra looks great under any type of shirt or blouse. I hope Wacoal never stops making them!
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  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 182 reviews
    • Colors:
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 20, 2017
    • Great fit & Quality
    • This is by far my favorite bra. I wear size 34G, and it works the best for my needs. Other bras just don't "contain" me as good.
    ×
  • Natori Feathers Plunge Bra
    • Natori:
    • Feathers Plunge Bra
    • 36 reviews
    • Colors:
    • +6 more
    Details:
    • This T-shirt bra offers a beautiful sexy look on body
    • Featherlight contour pads offer a natural lift
    • Deep plunging underwire works great with low cut tops
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 30, 2017
    • Ideal for WIDER-SET Breasts
    • If you can achieve cleavage no-problemo, then this bra probably isn't for you. This bra is amazing for women with wider-set breasts. I absolutely love it :)
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  • Bali Passion for Comfort Minimizer Bra
    • Bali:
    • Passion for Comfort Minimizer Bra
    • 97 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Added coverage and support thanks to the full cups
    • Cushioned back adjustable stretch straps
    • Arched center panel is great for high tummies
    • Featured Review:
    • on February 16, 2017
    • Love this bra!
    • Had this bra years ago and loved the comfort of fit and fabric. Just purchased several more once again because they are so comfortable, affordable, made well, and this particular style gives a nice rounded profile because it's a minimizer
    ×
  • Goddess Keira Wire-Free Bra
    • Goddess:
    • Keira Wire-Free Bra
    • 15 reviews
    • Colors:
    Details:
    • All-day, full figure support in this seamed, wire-free bra
    • Mirror your natural shape with unlined, non-stretch cups
    • Supportive mesh wings with reinforced side boning
    • End strap slipping with adjustable, non-stretch straps
    • Stretch microfiber with satin finish
    • Featured Review:
    • on October 17, 2016
    • Great Fit!
    • Love this Bra! It fits where it's suppose to, give me the movement I need, no messy wires to contend with and I feel I'm getting great support from it. Coming back to buy more, it is by far my favorite bra ever!!
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  • DKNY Signature Lace Unlined Bra
    • DKNY:
    • Signature Lace Unlined Bra
    • 18 reviews
    • Colors:
    • +3 more
    Details:
    • Mirror your natural shape in a molded cup underwire bra
    • Sexy plunge neckline with logo charm at center
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Seamless, semi-sheer stretch lace
    • Featured Review:
    • on January 29, 2017
    • So Happy to find This Bra --- love it
    • Bought this bra in several colors years ago and thought it was the perfect bra for me. Then I couldn't find it in my local stores and am so glad that dkny is still making it. It feels good, looks natural. Quality yet affordable bra.
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  • Brooks Fiona Wire-Free Sports Bra
    • Brooks:
    • Fiona Wire-Free Sports Bra
    • 11 reviews
    • Colors:
    • +5 more
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on February 18, 2017
    • Comfortable and Compressing
    • As a runner, I am obsessed with finding good sports bras. I've been very happy with Brooks, and the Fiona is perfect for me. I love the higher sides and wide band, plus the higher cut in front holds everything in just right. The fabric breathes well. The best part is nothing bounces while I'm pounding the pavement. Since I'm petite framed, yet large busted, finding running bras in my size is a challenge. Fiona manages both challenges quite well!
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  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +9 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
    ×
  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 66 reviews
    • Colors:
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on December 29, 2016
    • Love this bra.
    • I have this bra in four colors. Have been wanting a dk grey one for a while and when I saw there was one in Embrace Lace I grabbed it. Good side support and comfortable.
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  • DKNY Energy Seamless Bralette
    • DKNY:
    • Energy Seamless Bralette
    • 10 reviews
    • Colors:
    • +3 more
    Details:
    • Experience all-day comfort in this wire-free bralette
    • Removable foam-lining in lightweight, seamless cups
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber
    • Featured Review:
    • on November 22, 2016
    • Sooooooo Comfortable!!!!
    • This bra is very comfortable and flattering. I will be buying more!
    ×
  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 27 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on February 22, 2017
    • Great bra!
    • I have a neck/ shoulder injury and need to wear bras with thick straps to support 36D's. This bra is cute, comfortable and supportive!
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  • Cosabella Never Say Never Sweetie Bralette Plus Size
    • Cosabella:
    • Never Say Never Sweetie Bralette Plus Size
    • 1 review
    • Colors:
    Details:
    • Floral lace wire-free bralette provides light support
    • Natural shape maintained with darted mesh lined cups
    • Customize the fit with back adjustable stretch straps
    • No closure - goes on over the head
    • Sheer, stretch lace
    • Featured Review:
    • on May 16, 2016
    • I can't believe there's a bralette in my size!
    • Just got this product in the mail today, and it's wonderful! I never thought there would be a bralette that would offer a bit of support and still be cute for my 34F size chest! Of course, it doesn't fit flawlessly, but that's to be expected, as it's a bralette. I'm so overjoyed it comes in my size that I now want it in more colors!!
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  • Simone Perele Andora Minimizer Bra
    • Simone Perele:
    • Andora Minimizer Bra
    • 7 reviews
    • Colors:
    Details:
    • Minimize bust size up to 1 inch in this minimizer bra
    • Maintain a natural look with seamless, unlined underwire cups
    • Beautiful embroidery accents on the straps and sides
    • End strap slipping with back adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 22, 2017
    • Really true to size
    • I bought 3 different 32 CCC bras (those were my measurements). This was the only one that fit. The others went back.
    ×
  • Hanky Panky Signature Lace Bralette
    • Hanky Panky:
    • Signature Lace Bralette
    • 1 review
    • Colors:
    • +3 more
    Details:
    • Indulge in the luxury of gorgeous signature lace
    • Maintain your natural shape in unlined wire-free cups
    • Back adjustable thin stretch straps
    • No closure - goes on over the head
    • Soft, signature stretch lace
    • Featured Review:
    • on October 14, 2016
    • Best overall bra for this gal!
    • Comfy. Forget you're wearing one. Pretty. Not scratchy, just right! A classic.
    ×
  • Simone Perele Amour Demi Bra
    • Simone Perele:
    • Amour Demi Bra
    • 8 reviews
    • Colors:
    Details:
    • Gorgeous classic French demi underwire bra
    • Designed in France
    • Semi-sheer, darted molded cups provide lift and natural shape
    • Built-in inner cup slings keep breasts centered
    • Sewn-on elastic at top cup edges for seamless transition to skin
    • Featured Review:
    • on April 17, 2015
    • Beautiful bra
    • This bra is beautiful and fits true to size. It has good support and the straps stay on my shoulders.
    ×
  • Simone Perele Amour Plunge T-Shirt Bra
    • Simone Perele:
    • Amour Plunge T-Shirt Bra
    • 9 reviews
    • Colors:
    Details:
    • Seamless plunge underwire T-shirt bra
    • Lightweight, breathable 3D spacer foam-lined cups
    • Leavers lace accents lie flat under clothing
    • Fully stretch straps are back adjustable
    • 3 column, 1 row hook and eye back closure
    • Featured Review:
    • on January 26, 2017
    • Fits great and is very comfortable
    • Love the bra - fabric very nice and fit is great. True to size
    ×
  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 77 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on January 3, 2017
    • Sexy!
    • I ordered this as a cute and sexy bra to wear. It fits great and is super cute!
    ×
  • Yummie by Heather Thomson Audrey Comfortably Fit Seamless Bralette
    • Yummie by Heather Thomson:
    • Audrey Comfortably Fit Seamless Bralette
    • 4 reviews
    • Colors:
    Details:
    • Play-up your natural shape in this unlined bralette
    • Body temperature is regulated with Outlast® fabric
    • Customize the fit with fully adjustable stretch straps
    • No closure - goes on over the head
    • Seamless, stretch microfiber
    • Featured Review:
    • on September 15, 2016
    • I love this bra!
    • The fit doesn't require constant adjustments and it's cool and comfortable. My old Wacoal bras constantly required "pulling down" because even at fully lengthened the shoulder straps were too short. I will be purchasing 2-3 more!
    ×
  • Cosabella Never Say Never Sweetie Bralette
    • Cosabella:
    • Never Say Never Sweetie Bralette
    • 7 reviews
    • Colors:
    • +2 more
    Details:
    • Mirror your natural shape in this sexy unlined bralette
    • Can be layered over a T-shirt bra for DD-G cups
    • Customize the fit with back adjustable straps
    • No closure - goes on over the head
    • Semi-sheer stretch microfiber lace
    • Featured Review:
    • on November 18, 2015
    • Great for at-home lounging
    • It is hard to find a nice, structured, high quality bralet that doesn't have a back fastener or isn't like a sports bra. I wear this bra with my loungewear at home. The design and quality are superior to those of less expensive competing products. The lace is not scratchy at all but has a firmness and good elasticity.
    ×
  • Simone Perele Amour Full Coverage Bra
    • Simone Perele:
    • Amour Full Coverage Bra
    • 4 reviews
    • Colors:
    Details:
    • Achieve superior lift and shape in this exquisite underwire bra
    • Full coverage seamed mesh-lined cups with inner slings
    • Low center gore for a more open neckline
    • Customize the fit with back adjustable stretch straps
    • Luxe stretch microfiber with gorgeous Leavers lace
    • Featured Review:
    • on November 21, 2016
    • Sexy
    • a very beautiful supportive bra this bra is not only beautiful but has the support to get you from the office to home
    ×
  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    • +2 more
    Details:
    • Look beautiful in this floral lace underwire bra
    • Get a voluptous look without the weight of push-up pads
    • Memory foam-lined cups lift the bust off the body
    • Decorative, plush-lined stretch straps are back adjustable
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
    ×
  • Under Armour Armour Eclipse High Impact Wire-Free Bra
    • Under Armour:
    • Armour Eclipse High Impact Wire-Free Bra
    • Colors:
    Details:
    • Reach your goals in this high intensity full coverage sports bra
    • Built for high-impact activities such as Aerobics
    • Encapsulated cups for support; compression for holding
    • Smooth seamless comfort with foam-lined, contour wire-free cups
    • Achieve fullest range of motion with criss-cross back design
    ×
  • Vanity Fair Body Caress Beauty Back™ Convertible Wire-Free Bra
    • Vanity Fair:
    • Body Caress Beauty Back™ Convertible Wire-Free Bra
    • 13 reviews
    • Colors:
    Details:
    • This wire-free convertible T-shirt bra is a must-have
    • Achieve a smooth, sculpted silhouette with contour cups
    • Minimize bulge with smoothing wings and back
    • Comfortable elastic under bust for superior support
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on September 25, 2016
    • Very Comfortable
    • I have a few of these in my collection VERY comfortable & hold my breasts perfectly Very easy to wear all day!!
    ×
  • Wacoal Stark Beauty Bra
    • Wacoal:
    • Stark Beauty Bra
    • Colors:
    Details:
    • Feel elegant in this seamless floral lace bra
    • Maintain natural shape with lightly lined, underwire molded cups
    • Keep breasts centered thanks to mesh inner slings
    • Minimize slippage with close-set back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Lily of France Ego Boost Push-Up Bra
    • Lily of France:
    • Ego Boost Push-Up Bra
    • 18 reviews
    • Colors:
    • +3 more
    Details:
    • Increase your cleavage in this extreme push-up bra
    • Cleavage enhancement thanks to built-in graduated pads
    • Get the support you need with underwire demi cups
    • Easy-to-reach, front adjustable straps
    • Straps convert to criss-cross and close-set
    • Featured Review:
    • on December 3, 2016
    • Fits beautifully
    • As soon as I got this bra, I reordered because it fits me perfectly and is so comfortable. You can feel the quality of the workmanship and I will continue to reorder.
    ×
  • Cleo by Panache Marcie Balconette Bra
    • Cleo by Panache:
    • Marcie Balconette Bra
    • 18 reviews
    • Colors:
    Details:
    • Natural shape maintained in double-layer cups
    • Great support thanks to 3-part seams and underwire
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 13, 2017
    • Awesome Bra
    • Size is dead-on, and the girls look amazing. Definitely shows some cleavage, but I haven't had to readjust often, like I normally do with bras with a lower cut. I find it very comfortable, but I could see it not being ideal if you're bothered by lace and the feeling of being pushed-up a bit. If you're looking for something cute/sexy that's still comfortable for everyday wear, it's a great choice. I'm buying another color now. If you're in the US, keep in mind this is a UK-sized bra, so be sure to convert your size.
    ×
  • Wacoal Lace Affair Bra
    • Wacoal:
    • Lace Affair Bra
    • 5 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Superior lift due to seamed, unlined underwire cups
    • Opaque jacquard bottom cups and inner slings for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on January 15, 2017
    • Comfort
    • I bought it last month and am very with the the comfort and support.
    ×
  • b.tempt'd by Wacoal b.gorgeous Bralette
    • b.tempt'd by Wacoal:
    • b.gorgeous Bralette
    • 2 reviews
    • Colors:
    Details:
    • Sweet and delicate, seamed wire-free lace bralette
    • Sheer cups are lightly-lined with contrasting tulle
    • Back adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Lovely stretch lace and microfiber
    • Featured Review:
    • on December 21, 2015
    • Comfortable and perfect for weekends!
    • This bralette is super comfortable and very pretty! I love wearing it under loose or low-back tops for lounge weekends with leggings.
    ×
  • DKNY Essential Microfiber Balconette T-Shirt Bra
    • DKNY:
    • Essential Microfiber Balconette T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this ultra chic T-shirt bra
    • Foam-lined underwire balcony cups provide great support
    • Precision cut-out contrast trim adds a stylish element
    • Customize your fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Olga Signature Support® Satin Bra
    • Olga:
    • Signature Support® Satin Bra
    • 73 reviews
    • Colors:
    Details:
    • Mirror your natural shape in an unlined, molded cup bra
    • Get all-day comfort thanks to the padded underwire
    • Flattering lift and support from built-in inner slings
    • Minimize bulge with smoothing wings and back
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on February 7, 2017
    • Best bra ever
    • This the best bra I've ever worn. It has the support I need at a 40DDD, the softness and coverage is wonderful.
    ×
  • Wacoal Embrace Lace Convertible Bralette
    • Wacoal:
    • Embrace Lace Convertible Bralette
    • 5 reviews
    • Colors:
    Details:
    • Beautiful signature lace wire-free bra
    • Natural shape maintained in molded double-layer cups
    • Added side support thanks to built-in boning
    • Customize the fit with fully adjustable stretch straps
    • Straps convert to criss-cross with J-hook closure
    • Featured Review:
    • on November 9, 2016
    • A Wonderful Bra and Panties
    • I bought the set almost a year ago and have always loved the way it feel wearing them. They make me feel sexy as I lounge around only wearing my panties and bra. I have noticed other men looking at me and admiring my shapely figure. I just love being a woman who wears sexy lingerie and looking my best. Thank you for producing such a fine product.
    ×
  • Curvy Kate Princess Plunge Bra
    • Curvy Kate:
    • Princess Plunge Bra
    • 7 reviews
    • Colors:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your natural shape in double-layer balcony cups
    • Velour polka dots and lace-up ribbon adds a chic touch
    • Great for low-cut necklines thanks to plunging front
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on February 3, 2017
    • Pretty Bra
    • I've been searching for a bra that is both plunge and backless / low back but I can't find the perfect one. I picked up this one to wear with a modification strap to lower the back. It is very pretty and fits me well (5'2", 135 lb, UK 30G). It feels secure and will work for my gown. I'm not sure how stable it would be for an all-day or casual bra, but for what I need, it will be perfect.
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • 33 reviews
    • Colors:
    • +3 more
    Details:
    • Feel confident in this side smoothing, underwire T-shirt bra
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Easy-to-reach, front adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 31, 2017
    • Husband likes it
    • Easy put on and take off. Husband loves it So do I
    ×
  • Wacoal Lace Affair Bralette
    • Wacoal:
    • Lace Affair Bralette
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Seamed, unlined wire-free cups for subtle lift
    • Opaque jacquard cups and elastic underband for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on December 11, 2016
    • Exactly what I was looking for!
    • Had been searching high and low for a wireless bralette sized like a normal bra-- I've got a super narrow rib cage but C/D cups, so the usual "XS" or "S-M" sizing never fits -- this one is perfect. Sized just like an underwire, very supportive, almost retro-looking old school glam (without the pointy cups, of course.) I want one in every color!
    ×
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