NEW ARRIVALS

201 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (201 Results)
  • Wacoal Retro Chic T-Shirt Bra
    • Wacoal:
    • Retro Chic T-Shirt Bra
    • 16 reviews
    • Colors:
    Details:
    • Pretty and seamless, light as air, full coverage T-shirt bra
    • Breathable, lightweight spacer foam, underwire contour cups
    • Decorative, lace trim on outer cups will not show under clothing
    • Close-set back adjustable stretch straps
    • Pretty tulle wings are extra wide for additional back coverage
    • Featured Review:
    • on September 3, 2016
    • Supportive and no peek
    • I really like this bra. I bought three. It's not perfect - I wish it were easier to get on. I can't exactly figure out why I struggle with it as I have no problems with other Wacoal bras. However, once it is on, the bra is pretty, supportive and not see through.
    ×
  • Charnos Superfit Everyday Bra
    • Charnos:
    • Superfit Everyday Bra
    • Colors:
    Details:
    • Get all day comfort in this sleek, everyday underwire bra
    • Supportive 4-part demi cups provide natural looking shape
    • Fully adjustable stretch straps offer a customizable fit
    • Structured side boning keeps bra anchored to body
    • Soft, 3 column, 2 row hook and eye back closure
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  • Chantelle Aeria Convertible Bra
    • Chantelle:
    • Aeria Convertible Bra
    • 11 reviews
    • Colors:
    Details:
    • Get all day comfort in this lightly lined underwire spacer bra
    • Opaque spacer cup lining with fishnet fabric overlay on cups
    • Crush resistant molded cups are travel friendly
    • Reinforced sides panels and seams for additional support
    • End strap slipping with close-set fully adjustable stretch straps
    • Featured Review:
    • on July 18, 2016
    • Best bra ever!
    • I love this bra! I am a petite woman and wear a size 34G - not easy to find a bra that is comfortable, supportive and versatile. Many times I have purchased a convertible bra only to find out that I need to be Houdini to get it on. The J hook in this bra makes changing styles a snap.
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  • Wacoal Maximum Control Sports Bra
    • Wacoal:
    • Maximum Control Sports Bra
    • 155 reviews
    • Colors:
    Details:
    • Workout with ease in this maximum control underwire bra
    • Superior support and comfort due to underwire on outside
    • Exterior wire prevents contact with skin to eliminate chafing
    • Natural shape achieved with molded double-layer cups
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on September 20, 2016
    • super comfort
    • Best bra ever.. am tempted to wear it as an everyday bra..good support, no problems with "back fat".. comfortable...
    ×
  • Wacoal Halo Lace Convertible Bra
    • Wacoal:
    • Halo Lace Convertible Bra
    • 32 reviews
    • Colors:
    • +3 more
    Details:
    • Versatile, unlined underwire lace bra with J-hook
    • Natural shape maintained in molded double-layer cups
    • Added support with inner slings for DDD and G cup size
    • Adjustable stretch straps convert to racerback
    • Arched center panel is perfect for high tummies
    • Featured Review:
    • on September 18, 2016
    • Great fit
    • I have difficulty in finding bras that fit - I'm slight of build but have a pretty average boob-size. This bra fits just right and is very pretty.
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  • Empreinte Melody Seamless Bra
    • Empreinte:
    • Melody Seamless Bra
    • 30 reviews
    • Colors:
    Details:
    • Mirror your shape in this full cup underwire bra
    • Natural shape maintained in molded double-layer cups
    • Excellent side support thanks to built-in boning
    • Customize the fit with back adjustable stretch straps
    • Semi-sheer Chantilly lace
    • Featured Review:
    • on August 6, 2016
    • Comfortable
    • I have been wearing this bra for the past year and love it. Most comfortable bra I have ever worn for the past 60 years!
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  • Bali Active Lifestyle Convertible Wire-Free Bra
    • Bali:
    • Active Lifestyle Convertible Wire-Free Bra
    • 12 reviews
    • Colors:
    Details:
    • The perfect everyday T-shirt bra for your everyday activities
    • Ideal bra for running weekend errands and casual strolls
    • Supportive, wire-free contour cups with breathable foam lining
    • Smoothing, soft back wings offer a sleek look under clothes
    • Comfort U-back is designed to keep straps in place
    • Featured Review:
    • on September 20, 2016
    • Perfect Bra for Reconstruction
    • Having breast implants and not a perfect match, I have struggled to find a padded, wire free bra that I could stand to wear. I have several in my drawer that just never fit comfortably. Finally I found one! I haven't used it as a crossover so I can't comment.
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  • Bali Active Lifestyle Full Coverage Wire-Free Bra
    • Bali:
    • Active Lifestyle Full Coverage Wire-Free Bra
    • 4 reviews
    • Colors:
    Details:
    • Breathable, light control wire-free sports bra
    • Prevent show-through with the full coverage, foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort front straps
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on June 9, 2016
    • Breathable and Soft
    • I am so happy with this bra! It's comfortable and easy to wear. Thanks to the ladies who suggested going up a band size (I'm a 34D in many brands, but bought this in a 36D and am very comfortable). I like the smooth look it gives me, and can spend all day in this bra without anything digging in, getting itchy, or hurting me somehow. And the straps stay in place! Awesome
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  • Gossard Glossies Bra
    • Gossard:
    • Glossies Bra
    • 40 reviews
    • Colors:
    Details:
    • Mirror your natural shape in shimmery molded cups
    • This sexy unlined underwire bra offers a great fit
    • Customize the fit with fully adjustable stretch straps
    • C & D cups have convertible criss-cross straps
    • DD - G cups have inner support slings
    • Featured Review:
    • on August 18, 2016
    • Sexy bra with a perfect fit
    • Love this bra. It's so comfortable that I forget I'm wearing it, but it offers ample support to my 38G frame. Best of all, it's sheer and slightly shimmery. It makes my husband's eyes pop out of his head when he sees me in it. I wish it came in pink! :)
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  • Amoena Mara Wire-Free T-Shirt Bra
    • Amoena:
    • Mara Wire-Free T-Shirt Bra
    • 7 reviews
    • Colors:
    Details:
    • Wire-free T-shirt bra with Coolmax® fabric pockets
    • Foam-lined cups with side boning for support
    • Fabric pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Back adjustable stretch straps
    • Featured Review:
    • on July 29, 2016
    • Cups are too big
    • I got the size I measured 40AA but the cups seem to be an A or maybe a B. Going to return.
    ×
  • OnGossamer Cabana Cotton Convertible Wire-Free Bra
    • OnGossamer:
    • Cabana Cotton Convertible Wire-Free Bra
    • Colors:
    Details:
    • Incredible comfort and shape with this wire-free T-shirt bra
    • Foam-lined cups create the perfect look under clothing
    • Supportive side boning offers a more secure fit and feel
    • Lace trim on back wings add a feminine touch
    • Customize the fit with back adjustable stretch straps
    ×
  • Simone Perele Muse Plunge T-Shirt Bra
    • Simone Perele:
    • Muse Plunge T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined cups provide the perfect coverage
    • Sexy front plunge makes it ideal for low-cut tops
    • Adjustable stretch straps with supportive leotard back
    • High quality stretch microfiber
    • Featured Review:
    • on September 19, 2016
    • Great bra
    • I really like this bra! I was looking for a super smooth, everyday basic that had a little bit of “pretty” to it. I normally wear a 34E and ordered a cup size down (34D) as it says to in the description. Definitely recommend doing this since the D fits perfectly. The material is really soft and the bra fits great through the side of the cup + band (nothing spilling out!). Overall, a really nice go-to bra.
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  • Amoena Annette Bra
    • Amoena:
    • Annette Bra
    • Colors:
    Details:
    • Feel comfortable and confident with this underwire bra
    • Supportive, soft underwire is ideal for partial mastectomies
    • Seamless, double-layer molded cups take on any breast shape
    • Gentle elastic lining at top of cups for a seamless profile
    • Convenient fabric pocket for use with breast forms or enhancers
    ×
  • Simone Perele Muse Triangle Plunge Push-Up Bra
    • Simone Perele:
    • Muse Triangle Plunge Push-Up Bra
    • Colors:
    Details:
    • Achieve subtle lift in this convertible seamless push-up bra
    • Foam-lined underwire cups with graduated padding
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Innovative precision cut intricate patterned mesh wings
    • Adjustable stretch straps convert to criss-cross position
    ×
  • Chantelle C Ideal T-Shirt Bra
    • Chantelle:
    • C Ideal T-Shirt Bra
    • 17 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on September 8, 2016
    • Love this Bra!
    • I love this bra. It fits nice, it washes up nice, and is very comfortable.
    ×
  • Chantelle Velvet Touch Minimizer Bra
    • Chantelle:
    • Velvet Touch Minimizer Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline up to one inch in this luxurious bra
    • Natural shape maintained in molded underwire cups
    • Beautiful etched floral design on wings add a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on August 9, 2016
    • light but very supportive
    • This fits well and is extremely soft and light weight. The option to use the J hook on the back is a nice touch when you want a racing back or even more support.
    ×
  • La Perla Jazz Time Bra
    • La Perla:
    • Jazz Time Bra
    • Colors:
    Details:
    • Look sexy in this luxurious underwire bra
    • Mirror your natural shape in unlined darted lace cups
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Fishnet trim on bustline adds to this chic look
    • Customize the fit with back adjustable logo stretch straps
    ×
  • Chantelle Festivite Plunge Bra
    • Chantelle:
    • Festivite Plunge Bra
    • Colors:
    Details:
    • Look beautiful in this contour underwire lace bra
    • Foam-lined plunge cups are great with low-cut necklines
    • Gorgeous circle pattern lace adds a feminine touch
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 4 columns, 2 rows
    ×
  • Pour Moi Viva Longline Bra
    • Pour Moi:
    • Viva Longline Bra
    • 3 reviews
    • Colors:
    Details:
    • Achieve great shape in this supportive longline, underwire bra
    • Seamed, 3-part cups with sheer tulle top cup panel
    • Reinforced side panels and boning to keep bra anchored
    • Customize your fit with fully adjustable stretch straps
    • Decorative, gathered straps add a feminine, flirty flair
    • Featured Review:
    • on August 3, 2016
    • Fun and Sexy
    • I love this bra under a low cut top. It's a fun way for a bigger busted girl to play with the whole peek-a-boo trend happening right now. It's also great under a top with larger arm holes.
    ×
  • Pour Moi Imogen Rose Bra
    • Pour Moi:
    • Imogen Rose Bra
    • 12 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Gorgeous floral embroidered unlined cups with side boning
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 18, 2016
    • love this bra!
    • this has become my new favorite bra! remember , it is UK sized so it is a little bigger than the same size in US . but it fits perfectly, and it is really pretty. the only thing I can say negative is the straps are 100% elastic, which I think is crazy in a big busted bra (38G UK)since they stretch very quickly. have them be only like half stretch, then it would be perfect. have two now and will be adding new colors as i go along.
    ×
  • Pour Moi Eternal Lace Bra
    • Pour Moi:
    • Eternal Lace Bra
    • 2 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Gorgeous floral embroidery on underwire cups
    • Supportive side boning so bra stays anchored to body
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on August 15, 2016
    • Band runs a little big
    • I just got this bra today and I love it! Super cute and a great fit, band runs a little big so I am worried it will wear out sooner. I wish it had a little foam or padding, in case of a chill, but few have that in the upper sizes.
    ×
  • Wacoal Halo Lace Wire-Free Convertible Bra
    • Wacoal:
    • Halo Lace Wire-Free Convertible Bra
    • Colors:
    Details:
    • Versatile and pretty wire-free lace bra
    • Natural shape maintained in double-layer cups
    • Excellent side-support thanks to built-in boning
    • Convert to racerback with J-hook on adjustable straps
    • 3 column, 3 row hook and eye back closure
    ×
  • Wacoal Embrace Lace Bra
    • Wacoal:
    • Embrace Lace Bra
    • 74 reviews
    • Colors:
    • +2 more
    Details:
    • Beautiful signature lace underwire bra
    • Superior lift and natural shape thanks to seamed cups
    • Added support from built-in inner slings
    • Fully adjustable stretch straps
    • Smooth, semi-sheer lace and mesh
    • Featured Review:
    • on August 21, 2016
    • Great bra!
    • I absolutely love this bra! It fits just right, gives the support I need, and looks great.
    ×
  • Chantelle Velvet Touch Convertible Bra
    • Chantelle:
    • Velvet Touch Convertible Bra
    • Colors:
    Details:
    • Achieve great lift and support in this 3-part underwire bra
    • Natural shape maintained in molded double-layer cups
    • Beautiful etched floral design adds a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    ×
  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 18 reviews
    • Colors:
    • +2 more
    Details:
    • Enjoy your workout in this firm control underwire bra
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Hardware does not rub the skin for a comfortable work out
    • Minimize bounce with rigid comfort front straps
    • Featured Review:
    • on September 8, 2016
    • Super support!
    • I bought this bra about two weeks ago and it's so supportive! I am a cross fit and tennis person. I just love it!!
    ×
  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 73 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 31, 2016
    • worn the same style for 3 years
    • There aren't very many styles that come in a 28FF. I love the andorra. I'm not sure why one reviewer said it ran small. No. I have been a VERY FULL FF and I have lost 20 lbs and still (somehow) fill my FF. it's a great bra. i wear the lace under all my things. it does show slightly---the seam---under some thinner knits but i don't care about that. it's comfortable and stays put and it's been my go to for YEARS now.
    ×
  • Curvy Kate Daily Dream Bra
    • Curvy Kate:
    • Daily Dream Bra
    • Colors:
    Details:
    • Achieve great shape and left in this seamed underwire bra
    • Memory foam-lined cups retain shape wear after wear
    • Structured, 3-part seaming on cups maintain breast support
    • Fully adjustable stretch straps provide a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Pour Moi Imogen Rose Wire-Free T-Shirt Bra
    • Pour Moi:
    • Imogen Rose Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Go through your day in comfort with this wire-free T-shirt bra
    • Seamlessly smooth foam-lined cups provide a sleek look
    • Wider, dig-free shoulder straps feels comfortable on shoulders
    • Reinforced, side boning keep bra anchored and structured
    • Get the perfect fit with rigid back adjustable straps
    ×
  • Wacoal Embrace Lace Convertible Bralette
    • Wacoal:
    • Embrace Lace Convertible Bralette
    • 2 reviews
    • Colors:
    Details:
    • Beautiful signature lace wire-free bra
    • Natural shape maintained in molded double-layer cups
    • Added side support thanks to built-in boning
    • Fully adjustable stretch straps
    • Straps convert to criss-cross with J-hook closure
    • Featured Review:
    • on February 11, 2016
    • Beautiful bralette
    • This bralette is gorgeous! I bought it to wear under a loose fitting, very low cut shift dress, and the result couldn't be better. It's so pretty and really comfortable, and it doesn't show at all under the dress. I love it!
    ×
  • Natori Truly Smooth Strapless Bra
    • Natori:
    • Truly Smooth Strapless Bra
    • 2 reviews
    • Colors:
    Details:
    • Classic strapless bra lined in cotton for incredible softness
    • Full coverage, foam-lined cups for a smooth seamless shape
    • Bra stays in place thanks to silicone lined wings
    • Fully adjustable stretch straps included
    • Conventional straps convert to criss-cross and halter
    • Featured Review:
    • on August 23, 2016
    • Stays in place
    • I've tried on strapless bras in the past and nothing fit or covered everything. I wear a 32D and have always wanted to wear cute halters or thin strapped shirts but never found anything to offer support with strapless features. This bra fits great and stays in place. Wish it was offered in black as well.
    ×
  • Honeydew Intimates Erica Front-Close Bralette
    • Honeydew Intimates:
    • Erica Front-Close Bralette
    • Colors:
    Details:
    • Look and feel sexy in this trendy wire-free plunge bralette
    • Floral appliqué on unlined triangle cups with cut-out detail
    • Fully adjustable cage-back design stretch straps
    • Easy on, easy off with this sliding bar front closure
    • Luxurious sheer stretch mesh
    ×
  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Maintain natural looking shape thanks to stretch mesh cups
    • Brushed elastic underband clings comfortably to body
    • Fully adjustable stretch straps provide a customizable fit
    ×
  • Wacoal Classic Reinvention Bra
    • Wacoal:
    • Classic Reinvention Bra
    • Colors:
    Details:
    • Reinvent your look in this full coverage unlined bra
    • Natural shape maintained in molded double-layer cups
    • Exceptional support added due to built-in inner slings
    • Fine mesh trim along bustline ensures a full coverage fit
    • Minimize bulge with smoothing wings and back
    ×
  • Pour Moi Fever Lace Bra
    • Pour Moi:
    • Fever Lace Bra
    • Colors:
    Details:
    • Achieve amazing support in this 3-part cup underwire bra
    • Beautiful cross-dyed lace double-layer cups
    • Contrast thin strap and bow accents add a chic touch
    • Back adjustable, close-set stretch straps for the perfect fit
    • 3 column, 2 row hook and eye back closure
    ×
  • Champion Maximum Control Wire-Free Sports Bra
    • Champion:
    • Maximum Control Wire-Free Sports Bra
    • 29 reviews
    • Colors:
    Details:
    • Enjoy an intense workout in this maximum control bra
    • Mirror your natural shape in thin foam wire-free cups
    • Added comfort thanks to smooth elastic underband
    • Comfort front straps are back adjustable
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on August 9, 2016
    • Great bra
    • Will buy again. Love the fir. Straps comphy don't cur into shoulder
    ×
  • Curvy Kate Smoothie Spirit T-Shirt Bra
    • Curvy Kate:
    • Smoothie Spirit T-Shirt Bra
    • Color:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Supportive foam-lined cups with sexy plunge
    • Animal print mesh wings add a chic look
    • Adjustable stretch straps convert to racerback with J-hook
    • Scalloped edge on straps so adjusters stay in place
    ×
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