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NEW ARRIVALS

205 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (205 Results)
  • Bramour Madison Wire-Free Bra
    • Bramour:
    • Madison Wire-Free Bra
    • Colors:
    Details:
    • Experience superior support with the wire-free Magiclift deign
    • Cushioned inner slings around cups provide excellent definition
    • Supportive, lighty lined, seamed cups with high center gore
    • Shimmer floral patterned lace for an ultra-feminine feel
    • Get a flawless, comfortable fit and feel with power mesh wings
    ×
  • Wacoal Medium Impact Contour Sports Bra
    • Wacoal:
    • Medium Impact Contour Sports Bra
    • 8 reviews
    • Colors:
    Details:
    • Medium impact, full coverage underwire sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Achieve a smooth, sculpted silhouette with contour cups
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 17, 2017
    • Best Sports Bra Ever!
    • This is my third purchase of this bra - I'm stocking up! I absolutely love the support and the flattering shape this bra gives me. I actually now wear it to work daily. It was tricky to find the correct fit - the band fits tightly at first, but loosens with a few wears. I had to size up in the cup. The strap hook and loop closure can be a little tricky at first, but I think that is why it is so supportive - no stretched out straps. I've tried way too many sports bras, and am so glad I found this one! Expensive, but worth it.
    ×
  • Rhonda Shear Leisure Convertible Bralette
    • Rhonda Shear:
    • Leisure Convertible Bralette
    • Colors:
    Details:
    • Get comfortable, unlined, wire-free stretch bralette
    • Center knit-in triangle, molded cups provide a natural look
    • Body hugging fabric prevents digging and offers light support
    • Ribbed, strong elastic underband keep bra in place
    • Easily goes over head; no closure
    ×
  • DKNY Cotton Classic T-Shirt Bra
    • DKNY:
    • Cotton Classic T-Shirt Bra
    • Colors:
    Details:
    • Romantic balconette T-shirt bra with underwire cups
    • Achieve great lift in lightweight, foam-lined cups
    • Customize your fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Quality stretch cotton and lace
    ×
  • Chantelle Modern Invisible Plunge T-Shirt Bra
    • Chantelle:
    • Modern Invisible Plunge T-Shirt Bra
    • Colors:
    Details:
    • Prevent show through with this underwire T-shirt bra
    • Custom fit, memory foam cups conform to the bust
    • Ultimate comfort thanks to the bandless front
    • Works well with low-cut tops thanks to the plunging front
    • End strap slipping with adjustable, close-set straps
    ×
  • Elle Macpherson Body Daze Plunge Boost Push-Up Bra
    • Elle Macpherson Body:
    • Daze Plunge Boost Push-Up Bra
    • Colors:
    Details:
    • Look stunning in this gorgeous push-up bra
    • Sexy foam-lined plunge cups have graduated padding
    • Gorgeous lace with feminine eyelash trim
    • Customize the fit with back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Pour Moi Electra Balconette Bra
    • Pour Moi:
    • Electra Balconette Bra
    • Colors:
    Details:
    • Achieve great lift in this foam-lined underwire bra
    • Strategically placed seams offers excellent support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
    ×
  • Calvin Klein CK Black Endless Sheer Strapless Bra
    • Calvin Klein:
    • CK Black Endless Sheer Strapless Bra
    • Color:
    Details:
    • Bring sultry to a new level in this stunning longline padded bra
    • Seamless, underwire cups with subtle graduated padding
    • Beautiful, patterned lace overlay atop contrasting lining
    • Supportive boning and silicone lining along top of cups
    • Sheer stretch tulle and luxe microfiber side panels
    ×
  • Curvy Kate Vixen Balconette Bra
    • Curvy Kate:
    • Vixen Balconette Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this balconette bra
    • Natural lift thanks to the seamed, darted underwire cups
    • Cups are foam-lined and fully opaque for modesty
    • Customize the fit with adjustable stretch straps
    • Smooth 2 column, 3 row hook and eye back closure
    ×
  • Bravado! Buttercup Wire-Free Nursing Bra
    • Bravado!:
    • Buttercup Wire-Free Nursing Bra
    • Colors:
    Details:
    • Petal-soft, convertible wire-free nursing bra
    • Perfect fit thanks to stretchy foam-lined, seamless cups
    • Convenient one-handed nursing clips
    • Excellent side support thanks to built-in boning
    • Customize the fit with fully adjustable stretch straps
    ×
  • Bramour Chelsea Wire-Free Bra
    • Bramour:
    • Chelsea Wire-Free Bra
    • Colors:
    Details:
    • Get total comfort in this stunning wire-free full coverage bra
    • Unmatched shape and comfort thanks to supportive 3-part cups
    • Complete coverage thanks to higher center gore
    • Elastic along upper edge of cups for a smooth transition to skin
    • Get a flawless, comfortable fit and feel with power mesh wings
    ×
  • Chantelle C Ideal Back Smoothing T-Shirt Bra
    • Chantelle:
    • C Ideal Back Smoothing T-Shirt Bra
    • 29 reviews
    • Colors:
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on March 5, 2017
    • Comfort and Support
    • This bra fits me perfectly, love that the straps come in a bit at the back so they're never sliding off my shoulders. Super comfortable and my new go-to t-shirt bra. Just wish it came in a nude color.
    ×
  • Amoena Ina Wire-Free Bra
    • Amoena:
    • Ina Wire-Free Bra
    • Colors:
    Details:
    • Supportive, seamed 3-part cup bra with fabric pockets
    • Comfortable double-layer wire-free cups
    • Fabric pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Wide non-stretch front straps, back adjustable stretch straps
    ×
  • Natori Understated T-Shirt Bra
    • Natori:
    • Understated T-Shirt Bra
    • 27 reviews
    • Colors:
    Details:
    • The most comfortable of underwire T-shirt bras
    • Elastic at top of cups fit great for shallow and fuller busts
    • Cups are a lightweight contour that help shape and support
    • Center dips low for lower cut tops with good containment
    • Customize the fit with delicate adjustable stretch straps
    • Featured Review:
    • on February 24, 2017
    • Best fit ever
    • Worth the price; This is the most comfortable, best fit ever.
    ×
  • Wacoal Visual Effects Wire-Free Minimizer Bra
    • Wacoal:
    • Visual Effects Wire-Free Minimizer Bra
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Comfortable wire-free style with power mesh wings
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    ×
  • Fantasie Sasha Side Support Bra
    • Fantasie:
    • Sasha Side Support Bra
    • Color:
    Details:
    • Gorgeous and sophisticated floral print bra
    • Breasts are lifted with deep underwire cups and vertical seaming
    • Excellent side support thanks to 4-part cup design
    • Get a custom fit with fully adjustable limited stretch straps
    • Adjusters stay in place with unique scalloped edging on straps
    ×
  • Le Mystère The Perfect 10 Bra
    • Le Mystère:
    • The Perfect 10 Bra
    • Colors:
    Details:
    • Versatility knows no bounds in this 10-way convertible bra
    • Sexy, sheer unlined, underwire plunge outer bra has darted cups
    • Lace bralette is fastened with stay-firm magnetic technology
    • Supportive, strapless bra with smooth contour cups underneath
    • Stay-put silicone lining and side boning keeps bra in place
    ×
  • Paramour Captivate Bra
    • Paramour:
    • Captivate Bra
    • 11 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Added support thanks to the side boning
    • Optimum fit with unlined lace 3-part cups
    • End strap slipping with adjustable, close-set stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on March 15, 2017
    • Love it!
    • I've had this for about a month and it's still going strong! The cups run a size small, so I'd reccomend going a size up. It's really pretty and comfortable! The straps are pretty far apart, someone tall like me with broad shoulders will fill it out, but if you are small it might not fit quite right.
    ×
  • Pour Moi Imogen Rose Bra
    • Pour Moi:
    • Imogen Rose Bra
    • 16 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Gorgeous floral embroidered unlined cups with side boning
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 7, 2017
    • Lovely bra
    • I love how pretty this bra is and it fits well too.
    ×
  • Passionata (a Chantelle brand) Brooklyn Plunge T-Shirt Bra
    • Passionata (a Chantelle brand):
    • Brooklyn Plunge T-Shirt Bra
    • 8 reviews
    • Colors:
    Details:
    • Look beautiful in this contour underwire T-shirt bra
    • Foam-lined plunge cups are great with low-cut necklines
    • Customize your fit with fully adjustable stretch straps
    • Soft, 4 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 3, 2017
    • Must have!
    • Super cute bra, you can wear it all day and it is almost like you have nothing on. Look and feel sexy in it too
    ×
  • Curvy Couture Everyday Glamour Bra
    • Curvy Couture:
    • Everyday Glamour Bra
    • Colors:
    Details:
    • Lovely full cup underwire bra with lace overlay
    • Supportive 3-part underwire cups
    • Flattering lift and support from built-in inner slings
    • Eliminate back bulge with wide, smoothing back wings
    • Back adjustable stretch straps with comfort top straps
    ×
  • SPANX Pillow Cup Signature T-Shirt Bra
    • SPANX:
    • Pillow Cup Signature T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Prevent show-through in this underwire T-shirt bra
    • Pillow cups™ engineered with 3D technology for shape
    • Minimize bulge with smoothing wings and back
    • No visible bra lines thanks to smooth U-back design
    • Comfort front straps, back adjustable stretch straps
    • Featured Review:
    • on February 4, 2017
    • New Fav
    • After wearing this bra around for about a week, I'm back to buy another. I need more Pillow Cup in my life. I've been wearing and loving the Spanx Bralelluja for the last couple of years, but I like the Pillow Cup even better. Back fat is definitely an issue for me, and though I think the Bralelluja is slightly better at smoothing the back bulge, the Pillow Cup is still pretty darn smoothing...especially relative to nearly every other bra I have ever tried. I like the Pillow Cup better than the Bralelluja because: A) The fabric is sooooo much nicer. It has a sheen and a satiny finish that looks and feels a lot more comfortable and feminine than the Bralelluja fabric. 2) The straps and band are adjustable. The Bralelluja is "self-adjusting," and though its proportions work well for me when the bra is new, it tends to stretch with wear. I like that the Pillow Cup gives me more control over fit. 3) The Pillow Cup gives us the traditional three rows of hook and eye closures in the back. The Bralelluja has a single closure in the front that, although convenient, tends to twist and lay sideways after a little wear. 4) The Pillow Cup gives a nice full-ish coverage without looking uber matronly. Although the Bralelluja looks nice under clothes, when I take my top off, it looks like raided Granny's lingerie drawer. Although the Pillow Cup is, by no means, the world's sexiest bra, it just looks like an average, sensible, everyday bra. Both are very comfortable and supportive bras for those us who need DD+.
    ×
  • Curvy Couture Ultimate Fit Sports Bra
    • Curvy Couture:
    • Ultimate Fit Sports Bra
    • Colors:
    Details:
    • Be active in this underwire sports bra
    • Encapsulated cups support each breast individually
    • Breathable mesh inside cups keep you cool
    • Supportive seamless foam-lined underwire cups
    • Cushioned elastic straps for a comfortable fit
    ×
  • Cleo by Panache Piper Longline Bra
    • Cleo by Panache:
    • Piper Longline Bra
    • 3 reviews
    • Colors:
    Details:
    • Look stunning in this supportive longline bra
    • Great lift due to 3-part unlined underwire demi cups
    • Side boning provides a structured fit
    • Adjustable stretch straps with stay-put scallop edging
    • 3 column, 5 row hook and eye back closure
    • Featured Review:
    • on March 18, 2017
    • Super cute, cup runs small
    • Super cute long line, but the cup runs rather small. Generally I'm always a 34H but on this one they run like 1/2-1 cup to small. Otherwise, lovely piece.
    ×
  • Brooks Juno Wire-Free Racerback Sports Bra
    • Brooks:
    • Juno Wire-Free Racerback Sports Bra
    • 1 review
    • Colors:
    Details:
    • Get control of your most intense workouts in this sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups for support; compression for holding
    • Minimize bounce thanks to limited stretch straps
    • Supportive wire-free uni-cup design for modesty and shape
    • Featured Review:
    • on February 12, 2017
    • comfortable, full support for high impact
    • i bought 2 sportsbras to accommodate my 32E's, as my old/regular ones just weren't cutting it anymore. Straps are very easily adjustable and secure n comfy velcro IN THE FRONT. Cups are a little molded inside with tiny holes for breathability. STYLE is cute (rare for big bras)!!!! and it's RACERBACK. I cant figure out for the life of me why most sportsbras for big chested women on this site are not racerback, which is much more secure and comfy for exercise. Always feeling like my straps are gonna fall off while im working out is not fun. One con for this bra is that its a challenge to clasp. The band is very firm and the 3 clasps are tough to hook. But i can still do it myself and its worth it!!!
    ×
  • DKNY Cotton Classic Custom Lift Push-Up Bra
    • DKNY:
    • Cotton Classic Custom Lift Push-Up Bra
    • Colors:
    Details:
    • Achieve a smooth, sculpted silhouette in this T-shirt bra
    • Built-in push-up pads for enhanced cleavage
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Stretch microfiber
    ×
  • Charnos Rosalind Bra
    • Charnos:
    • Rosalind Bra
    • 7 reviews
    • Colors:
    Details:
    • This gorgeous underwire lace bra offers incredible shape
    • Beautiful stretch lace, seamed cups provide a natural look
    • Innovative textronic lace adds a unique richness to this style
    • Supportive inner slings center and lift breasts
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on March 7, 2017
    • Great support, pretty bra!
    • Love this bra. Got a 34E and it fits beautifully. No poking over the sides, no squashing in the middle. With breasts that are slightly wider set, this bra rests comfortably against my sternum and provides all day support. I will buy more from this brand.
    ×
  • Lily of France Ego Boost Push-Up Bra
    • Lily of France:
    • Ego Boost Push-Up Bra
    • 18 reviews
    • Colors:
    • +4 more
    Details:
    • Increase your cleavage in this extreme push-up bra
    • Cleavage enhancement thanks to built-in graduated pads
    • Get the support you need with underwire demi cups
    • Easy-to-reach, front adjustable straps
    • Straps convert to criss-cross and close-set
    • Featured Review:
    • on December 3, 2016
    • Fits beautifully
    • As soon as I got this bra, I reordered because it fits me perfectly and is so comfortable. You can feel the quality of the workmanship and I will continue to reorder.
    ×
  • Maidenform Ultimate Medium Impact Sports Bra
    • Maidenform:
    • Ultimate Medium Impact Sports Bra
    • Colors:
    Details:
    • Ultimate underwire sports bra with bounce control
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Keep cool with the mesh ventilated center & back panels
    • Supportive, foam-lined, seamless underwire cups
    ×
  • Prima Donna Twist I Want You Sheer Bra
    • Prima Donna:
    • Twist I Want You Sheer Bra
    • Colors:
    Details:
    • Get an amazing fit in the seamed 4-part underwire cups
    • Slighty less coverage than other Prima Donna bras
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
    ×
  • Aubade La Parisienne Balconette Bra
    • Aubade:
    • La Parisienne Balconette Bra
    • Color:
    Details:
    • Look stunning in this gorgeous underwire lace bra
    • Mirror your natural shape in seamed mesh-lined cups
    • Vertical center seam lifts breasts for support
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Wacoal Body By Wacoal Convertible Wire-Free Bra
    • Wacoal:
    • Body By Wacoal Convertible Wire-Free Bra
    • 4 reviews
    • Colors:
    Details:
    • Super comfortable wire-free bralette
    • Natural shape maintained in molded double-layer cups
    • Smooth elastic underband lays flat against the body
    • Adjustable stretch straps convert to racerback
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 24, 2016
    • Love this bra
    • I bought this bra for my daughter because her bras she had with underwires had the wires popping out if the bra. She tried it on with a little hesitation and realized that it was more comfortable then she thought it would be. She had even asked me to buy her more.
    ×
  • Rhonda Shear Retro Pin-up Bralette
    • Rhonda Shear:
    • Retro Pin-up Bralette
    • Colors:
    Details:
    • Supportive wire-free bra with molded, foam-lined cups
    • Removable inserts for desired modesty and enhancement
    • Lovely lace and mesh trim for a feminine touch
    • Soft, non-adjustable stretch straps
    • Pullover style bra with no back closure
    ×
  • Bravado! Body Silk Wire-Free Nursing Bra
    • Bravado!:
    • Body Silk Wire-Free Nursing Bra
    • 34 reviews
    • Colors:
    Details:
    • Total comfort this seamless, wire-free nursing bra
    • Shaping provided by lightweight removable foam inserts
    • Custom fit thanks to ribbed, stretch underband
    • Easy-to-reach and open nursing snap down clips
    • Conversion clips included for when you are done nursing
    • Featured Review:
    • on February 24, 2017
    • Great fit
    • I've tried a few different brands and this is by far the best. Quality, good fit, supportive for larger sizes. I'm in love
    ×
  • Only Hearts So Fine Lace Cropped Camisole
    • Only Hearts:
    • So Fine Lace Cropped Camisole
    • Color:
    Details:
    • Stunningly romantic cropped lace camisole
    • Customize the fit with fully adjustable stretch straps
    • Easily slips over head; no closure
    • Sheer, stretch lace
    ×
  • Vanity Fair Cooling Touch Convertible Bra
    • Vanity Fair:
    • Cooling Touch Convertible Bra
    • Colors:
    Details:
    • Stay cool and comfortable all day long in this T-shirt bra
    • Innovative, heat diffusing WinCool™ fabric is lightweight
    • Prevent show-through and get structured shape with contour cups
    • Soft, wide wings help smooth back bulge and lumps
    • Comfort front straps with adjustable stretch back straps
    ×
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