NEW ARRIVALS

171 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (171 Results)
  • Wacoal Ultimate Side Smoother Bra
    • Wacoal:
    • Ultimate Side Smoother Bra
    • 18 reviews
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra
    • Extra side coverage eliminates underarm bulge
    • Prevent show-through with foam-lined underwire cups
    • End strap slipping with adjustable, close-set straps
    • Smooth, seamless microfiber cups and tulle
    • Featured Review:
    • on August 16, 2016
    • Great fit
    • They are comfortable and they fit well. Seem to be well made.
    ×
  • Rosie Pope Nursing Wire-Free Sleep Bra
    • Rosie Pope:
    • Nursing Wire-Free Sleep Bra
    • Colors:
    Details:
    • This comfortable versatile sleep bra is a wardrobe essential
    • Cross-over plunge cups easily pulls down for nursing
    • Double-layer wire-free cups have removable foam pads
    • Picot lace trim adds a feminine touch
    • End strap slipping with adjustable, close-set stretch straps
    ×
  • Elomi Bijou Convertible T-Shirt Bra
    • Elomi:
    • Bijou Convertible T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • You'll love the coverage of this underwire T-shirt bra
    • Achieve a smooth silhouette with contour foam-lined cups
    • Sexy front plunge makes it ideal for low-cut tops
    • Stretch straps convert to racerback with J-hook feature
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 29, 2016
    • I own 5 of these
    • This is my favorite bra. I wear one of mine almost every day (I have black, tan, pink, purple, and black lace), and except for the lace one, they are all smooth under anything I wear. I hate having to check if seams or edges are visible under clothes, so I've slowly replaced nearly all my other bras with this model. I wore my first one to death, but it held up for over a year with multiple washings a week (at the time I had other bras but didn't really like any of them). I rarely use the racer back conversion, though it's nice to have as an option. This bra does take up a lot of space in a drawer. I don't feel like it's big on me, but it looks HUGE by itself (molded foam cups usually do). I have to fold them in half, inverting one of the cups into the other to fit several into my washing bag.
    ×
  • Panache Clara Bra
    • Panache:
    • Clara Bra
    • 19 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this underwire balcony bra
    • Excellent shape due to seamed mesh-lined cups
    • Additional support with built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 26, 2016
    • So Happy (and Surprised) With This Bra!
    • I didn't realize this bra was unlined when I purchased it which is good because I probably wouldn't have bought it since I have never had any luck with unlined bras. I usually feel like I'm just flopping around in there without any support for my girls. This bra, however, has enough structure to make them look and feel supported but not nearly so much that I feel like I'm totally suffocated like I normally feel with other bras. I'm pretty big up top -- GG in UK putting me at a J in US -- and gravity has not treated me kindly (we're no longer on speaking terms), so most of my bras need to be built by NASA to keep those babies where they need to be and usually I have to sacrifice comfort for that kind of thing. I can wear this bra comfortably all day, it has just the right amount of coverage, and it feels and looks totally natural and (bonus) it is by far the prettiest/sexiest bra I have been able to wear in years and years and years. Downside: As another reviewer mentioned, because of the lace and stuff, it shows through thinner/fitted shirts pretty significantly. Also, for me, where the two underwires meet in the middle, sometimes it can rub a little which is a little uncomfortable but if I keep my shoulders back (the posture I really should have) it doesn't seem to do it.
    ×
  • Lilyette Plunge Into Comfort Minimizer Bra
    • Lilyette:
    • Plunge Into Comfort Minimizer Bra
    • 44 reviews
    • Colors:
    • +6 more
    Details:
    • Smooth and seamless underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Reduce size not shape with non-stretch, molded unlined cups
    • Cushioned underwire for comfort and no poke through
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on August 6, 2016
    • almost perfect
    • The only complaint I have about this bra is that the straps are a little too narrow at the top. After a long day my shoulders have deep lines that are painful. I'm a 36DDD and these are great for daily wear, but I'm a nurse and need something a little more comfortable for my 12 hour shifts.
    ×
  • Chantelle C Essential T-Shirt Bra
    • Chantelle:
    • C Essential T-Shirt Bra
    • 30 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • Seamless look under your clothes with foam-lined cups
    • Added support with inner slings and power mesh wings
    • End strap slipping with adjustable, close-set straps
    • 3 columns, 2 row hook and eye back closure
    • Featured Review:
    • on August 17, 2016
    • Great Bra! my favorite!
    • This is a great bra, with great support and very comfortable! I'll be ordering it in 2 more colors
    ×
  • Cleo by Panache Marcie Balconette Bra
    • Cleo by Panache:
    • Marcie Balconette Bra
    • 13 reviews
    • Colors:
    Details:
    • Natural shape maintained in double-layer cups
    • Great support thanks to 3-part seams and underwire
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on June 10, 2016
    • It's pretty!
    • It is almost impossible to find a bra in my size that is pretty and fits. This one is just right and is my new "go to" bra. Be aware the cup sizes run small. I had to exchange the first one I ordered but customer service was great. Think I better order another right away!
    ×
  • Maidenform Custom Lift Demi T-Shirt Bra
    • Maidenform:
    • Custom Lift Demi T-Shirt Bra
    • 28 reviews
    • Colors:
    Details:
    • Get a customized lift in this demi push-up T-shirt bra
    • Push-up varies by cup size for ideal lift and shape
    • Seamless underwire cups have built-in bump pads
    • Customize the fit with fully adjustable stretch straps
    • Stretch microfiber with satin sheen finish
    • Featured Review:
    • on August 12, 2016
    • Perfect for Purpose.
    • Great for exercise; lift, light weight, and breathes.
    ×
  • Freya Zen Balcony Bra
    • Freya:
    • Zen Balcony Bra
    • Colors:
    Details:
    • Fall in love with this adorable underwire, balcony bra
    • Whimsical, subtle pattern against contrasting bold trimming
    • Supportive, 3-part mesh-lined cups promote lift and shape
    • Reinforced power mesh wings with side boning
    • Customize your fit with adjustable stretch straps
    ×
  • For Love & Lemons Rylee Rose Bralette
    • For Love & Lemons:
    • Rylee Rose Bralette
    • Color:
    Details:
    • Look fierce in this gorgeous cage-inspired bralette
    • Floral appliqué atop unlined wire-free mesh cups
    • Smooth velour textured wide elastic underband lays flat
    • Sexy deep front plunge adds to this sultry look
    • Customize the fit with adjustable stretch straps
    ×
  • Wacoal So Sophisticated Bra
    • Wacoal:
    • So Sophisticated Bra
    • 3 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Superior lift thanks to seamed, unlined underwire cups
    • Firm stay-put strap support due to unique scallop edge
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer stretch lace with mesh-lined wings
    • Featured Review:
    • on July 2, 2016
    • Great Fit
    • Beautiful fit, comfortable fit and love the black color.
    ×
  • Empreinte Maya Full Cup Bra
    • Empreinte:
    • Maya Full Cup Bra
    • Colors:
    Details:
    • Mirror your natural shape in gorgeous unlined full cups
    • 3-part underwire cups encase bust for a phenomenal fit
    • Excellent side support due to built-in boning
    • Embroidered mesh and polka dot print adds a feminine touch
    • End strap slipping with adjustable, close-set stretch straps
    ×
  • Gossard Glossies Bra
    • Gossard:
    • Glossies Bra
    • 39 reviews
    • Colors:
    Details:
    • Mirror your natural shape in shimmery molded cups
    • This sexy unlined underwire bra offers a great fit
    • Customize the fit with fully adjustable stretch straps
    • C & D cups have convertible criss-cross straps
    • DD - G cups have inner support slings
    • Featured Review:
    • on August 18, 2016
    • Sexy bra with a perfect fit
    • Love this bra. It's so comfortable that I forget I'm wearing it, but it offers ample support to my 38G frame. Best of all, it's sheer and slightly shimmery. It makes my husband's eyes pop out of his head when he sees me in it. I wish it came in pink! :)
    ×
  • SPANX Naked Collection Demi Bra
    • SPANX:
    • Naked Collection Demi Bra
    • Colors:
    Details:
    • Perfectly smooth, perfectly seamless underwire bra
    • This zero distraction design is light and invisible under clothes
    • Supportive, plunging contour cups with foam lining for modesty
    • Sleek, stitch-free bonded back creates a streamlined profile
    • Dig-free, no-show fully adjustable stretch straps
    ×
  • Rosie Pope Nursing Wire-Free T-Shirt Bra
    • Rosie Pope:
    • Nursing Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Nurse with ease in this lightweight, wire-free spacer bra
    • Breathable spacer fabric provides opacity without the weight
    • Back smoothing mesh wings for a comfortable fit
    • Gorgeous lace overlay on side cups add a feminine touch
    • Easy-to-reach one-handed nursing clips
    ×
  • Fine Lines Low Back Plunge Bustier
    • Fine Lines:
    • Low Back Plunge Bustier
    • Colors:
    Details:
    • Super versatile low back bustier underwire demi bra
    • Achieve a smooth, sculpted silhouette with contour cups
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Excellent side support thanks to built-in boning
    • Adjustable straps included for convertible options
    ×
  • Le Mystère Safari Smoother Bra
    • Le Mystère:
    • Safari Smoother Bra
    • 5 reviews
    • Colors:
    Details:
    • Shaping and smoothing, full coverage underwire bra
    • Maintain your natural shape with seamless, unlined cups
    • Wide, two-ply microfiber wings are smooth under clothes
    • Back adjustable, close-set, stretch straps
    • Hook-and-eye closure: 3 columns, 2 rows
    • Featured Review:
    • on May 29, 2016
    • Beautiful! Good fit!
    • I have only worn this a few times, but it fits well, and has great support.
    ×
  • Cleo by Panache Tilda Balconette T-Shirt Bra
    • Cleo by Panache:
    • Tilda Balconette T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this sleek T-shirt bra
    • Foam-lined underwire balcony cups provide subtle lift and support
    • Darling, polka dotted power mesh wings give off a feminine flair
    • Fully adjustable stretch straps for a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Vanity Fair Beauty Back™ Front-Close T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Front-Close T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Eliminate back bulge in this smoothing, sculpting T-shirt bra
    • Shapes and smoothes sides and back for a sleek profile
    • Prevent show-through with modesty foam-lined underwire cups
    • Plunge neckline with convenient, slide bar front closure
    • Soft, brushed fabric on inner straps provide additional comfort
    • Featured Review:
    • on August 29, 2016
    • This is the bra I've been searching for!
    • I previously had a VS racerback bra that I loved but they stopped making it in my size. I tried the VF back close T-shirt and liked it but didn't "love" it. When I spoke with customer service at Bare Necessities she told me she had what I wanted and she was so right. This is the greatest fitting bra for me and I'd love to order several more.
    ×
  • SPANX Pillow Cup Signature T-Shirt Bra
    • SPANX:
    • Pillow Cup Signature T-Shirt Bra
    • 3 reviews
    • Colors:
    Details:
    • Prevent show-through in this underwire T-shirt bra
    • Pillow cups™ engineered with 3D technology for shape
    • Minimize bulge with smoothing wings and back
    • No visible bra lines thanks to smooth U-back design
    • Comfort front straps, back adjustable stretch straps
    • Featured Review:
    • on February 24, 2016
    • Aahhh! Just right!
    • Wow! What a great investment! I have the smooth, natural shape and comfortable support in the Spanx pillow cup bra. Their early attempts were a bit too stretchy but this bra is the best of everything. Smoothing back and side construction make me look my best. No slipping of straps or digging of wires. Just right!
    ×
  • b.tempt'd by Wacoal Ciao Bella Balconette Bra
    • b.tempt'd by Wacoal:
    • Ciao Bella Balconette Bra
    • 47 reviews
    • Colors:
    • +3 more
    Details:
    • A beautiful bra designed with the perfect fit in mind
    • Lovely contrasting lace overlay on foam-lined cups
    • Contemporary, balconette underwire bra with subtle lift
    • Double front straps and stretch back adjustable straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 14, 2016
    • Every Day Comfort
    • This is one of my every day bras- the princess seams lie flat underneath T-shirts and blouses, and it is just ridiculously comfortable AND pretty!
    ×
  • Honeydew Intimates Camellia Lace Bralette
    • Honeydew Intimates:
    • Camellia Lace Bralette
    • Colors:
    Details:
    • Mirror your shape in this comfortable wire-free bralette
    • Double-layer cups offer the right amount of coverage
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Semi-sheer stretch lace
    ×
  • Heidi Klum Intimates Dreamtime Lace Plunge Bra
    • Heidi Klum Intimates:
    • Dreamtime Lace Plunge Bra
    • Color:
    Details:
    • Mirror your natural shape in this gorgeous bra
    • Sexy deep plunge unlined underwire cups
    • Supportive mesh wings with reinforced side boning
    • Back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • b.tempt'd by Wacoal b.splendid T-Shirt Bra
    • b.tempt'd by Wacoal:
    • b.splendid T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Foam-lined plunge cups offer a great feel and fit
    • Precision-cut wings lay smooth against the back
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • b.tempt'd by Wacoal b.splendid Wire-Free Push-Up Bra
    • b.tempt'd by Wacoal:
    • b.splendid Wire-Free Push-Up Bra
    • Colors:
    Details:
    • Increase your cleavage in this padded wire-free push-up bra
    • Built-in graduated pads provide natural enhancement
    • Excellent side support due to built-in boning
    • Seamless plunge cups make this the perfect T-shirt bra
    • Precision-cut wings lay smooth against the back
    ×
  • Only Hearts Whisper Sweet Nothings Cropped Cami
    • Only Hearts:
    • Whisper Sweet Nothings Cropped Cami
    • Colors:
    Details:
    • Stunningly, romantic lace and tulle bralette
    • Sexy cut-out wire-free demi cups
    • Thin, front fully adjustable stretch straps
    • Easily slips over head; no closure
    • Sheer, gorgeous lace and tulle
    ×
  • Q-T Intimates Kelly Lace Bra
    • Q-T Intimates:
    • Kelly Lace Bra
    • Color:
    Details:
    • This comfortable underwire bra provides great support
    • Seamed breathable cotton-lined lace cups with side boning
    • Unique center gore is taller to help lift and separate breasts
    • Satin rosette appliqué on center adds a feminine touch
    • Customize the fit with adjustable stretch straps
    ×
  • L'Agent by Agent Provocateur Siena Plunge Bra
    • L'Agent by Agent Provocateur:
    • Siena Plunge Bra
    • Color:
    Details:
    • Look sexy in this lurex lace underwire bra
    • Mirror your natural shape in unlined underwire plunge cups
    • Added support due to side boning and inner slings
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair:
    • Flattering Lift T-Shirt Bra
    • 2 reviews
    • Colors:
    Details:
    • Add a little boost in this flattering lift T-shirt bra
    • Foam underwire cups with built-in pads for shaping and uplift
    • No poke wire provides a comfortable fit
    • Lace overlay stitched to the cups to prevent rolling over
    • Customize the fit with adjustable stretch straps
    • Featured Review:
    • on April 18, 2016
    • Great bra for me!
    • This product has greater features than the Body Shine Floral T-shirt bra I used to wear! I am a large woman with one breast a cup smaller than the other! I purchase bras in the larger cup size. The former bra, I mentioned, the wire under my arm on the smaller breast side, would poke me every time I reached up, down or sideways-always uncomfortable for me! Now I have purchased and tried this bra and am having very good results! No poking, no redness where the elastic band was, very, very comfortable. I still have more room than I need on the smaller breast side, but due to the light padding, my clothes look very good. I am so satisfied with my new bras. And, we women, know how hard it is to find a good fitting bra.
    ×
  • Simone Perele Amour Demi Bra
    • Simone Perele:
    • Amour Demi Bra
    • 8 reviews
    • Colors:
    Details:
    • Gorgeous classic French demi underwire bra
    • Designed in France
    • Semi-sheer, darted molded cups provide lift and natural shape
    • Built-in inner cup slings keep breasts centered
    • Sewn-on elastic at top cup edges for seamless transition to skin
    • Featured Review:
    • on April 17, 2015
    • Beautiful bra
    • This bra is beautiful and fits true to size. It has good support and the straps stay on my shoulders.
    ×
  • Goddess Keira Wire-Free Bra
    • Goddess:
    • Keira Wire-Free Bra
    • Color:
    Details:
    • All-day, full figure support in this seamed, wire-free bra
    • Mirror your natural shape with unlined, non-stretch cups
    • Supportive mesh wings with reinforced side boning
    • End strap slipping with adjustable, non-stretch straps
    • 2-hook=40-48B,40-46C,38-44D,38-42DD,36-40DDD,36-38G,36H
    ×
  • Simone Perele Delice Demi Bra
    • Simone Perele:
    • Delice Demi Bra
    • Colors:
    Details:
    • A timeless piece to add to your intimates collection
    • Ornate scrollwork embroidery atop unlined underwire cups
    • Supportive, darted seams for optimum lift
    • Stretch double front are back adjustable straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Wacoal Lace Affair Bralette
    • Wacoal:
    • Lace Affair Bralette
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Seamed, unlined wire-free cups for subtle lift
    • Opaque jacquard cups and elastic underband for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    ×
  • OnGossamer Gossamer Mesh Convertible T-Shirt Bra
    • OnGossamer:
    • Gossamer Mesh Convertible T-Shirt Bra
    • 2 reviews
    • Colors:
    • +2 more
    Details:
    • Lightweight and breathable underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Customize the fit with fully adjustable stretch straps
    • Wings have 3 loops on each side for versatile convertibility
    • Convert to criss-cross, halter, open back and close-set
    • Featured Review:
    • on December 11, 2015
    • This is a great work horse bra!
    • This is a great work horse bra! The padding is just the right amount to allow for a more natural look. The fact that it's convertible means that I only need this bra in different colors in my lingerie drawer and I have all of the bases covered for my wardrobe needs!
    ×
  • Calvin Klein Modern Cotton Lift Racerback Bralette
    • Calvin Klein:
    • Modern Cotton Lift Racerback Bralette
    • Colors:
    Details:
    • All day comfort in this wire-free foam cup bralette
    • Graduated built-in bump pads offer subtle lift
    • Smooth elastic underband with embossed logo
    • Non-adjustable stretch racerback straps
    • No closure - goes on over the head
    ×
  • Cosabella Arizona Triangle Racerback Bralette
    • Cosabella:
    • Arizona Triangle Racerback Bralette
    • Color:
    Details:
    • Chic and trendy defines this comfortable bralette
    • Mirror your shape in darted, wire-free plunge cups
    • Elastic underband lays flat against the body
    • Adjustable stretch straps with open racerback design
    • 4 column, 1 row hook and eye back closure
    ×
  • Page 2
Close   
×
×
×

International Shipping Options

Select the country you will be shipping to and your preferred billing currency.

There was an error. Please try again later.

×

Free Shipping!

Free Shipping on all orders over $150 CAD


Close

×

SHOP NOW

Standard Shipping. U.S. Orders Only.

Close



Standard Shipping. U.S. Orders Only.

Close

×



Standard Shipping. U.S. Orders Only.

Close

×

Close