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NEW ARRIVALS

144 Results

Women’s New Bra Arrivals

While it’s tempting to pledge your eternal allegiance to a favorite bra, you don’t want to miss out on the latest innovations. New arrivals and new bra styles are always filtering in, complete with detailed product information and helpful customer reviews. Questions about style or fit? Contact an amBRAssador™ at 877.728.9272.

NEW ARRIVALS (144 Results)
  • Elomi Carmen Stretch Convertible Plunge Bra
    • Elomi:
    • Carmen Stretch Convertible Plunge Bra
    • 25 reviews
    • Colors:
    Details:
    • Get unparalleled support in this unlined, underwire plunge bra
    • Seamed, 4-part cups keep breasts lifted and centered
    • Center underband stretches for a comfortable fit on torso
    • Additional support thanks to sturdy powernet mesh wings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 6, 2017
    • Love It!!
    • I got this bra over a year and a half ago, and I loved it so much I got 2 more. I'm currently looking to get 2 more because the ones I have are starting to wear out. Being someone that is bigger chested, and plus size, I was very happy with these bras. I don't feel like I spill out, but they're still great with lower cut shirts. I also think these a very comfortable.
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  • Free People Strappy Side Bralette
    • Free People:
    • Strappy Side Bralette
    • Colors:
    Details:
    • Comfort and style defines this strappy back bralette
    • Mirror your natural shape in unlined wire-free cups
    • Ribbed underband offers light support
    • Non-adjustable stretch straps
    • No closure - goes on over the head
    ×
  • Freya Fancies Plunge Balcony Bra
    • Freya:
    • Fancies Plunge Balcony Bra
    • 3 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this stunning plunge bra
    • 3-part double layer underwire cups provide lift and support
    • Boning on back offers structured support
    • Customize the fit with adjustable stretch straps
    • Gated back with 3 column, 1 row hook and eye closure
    • Featured Review:
    • on January 24, 2017
    • Nice sexy comfortable bra!
    • I love this bra because I could get it in my size and it is very sexy! My husband likes it too! The straps slip down a lot but I've always had that problem with bras.
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  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 23 reviews
    • Colors:
    • +2 more
    Details:
    • Enjoy your workout in this medium-impact sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Featured Review:
    • on February 6, 2017
    • Yogi sports bra is so comfortable
    • I am so glad I bought this bra. I can wear it for long periods of time. I was fitted at a retail store.
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  • Le Mystère Maximum Control Sports Bra
    • Le Mystère:
    • Maximum Control Sports Bra
    • 19 reviews
    • Colors:
    • +3 more
    Details:
    • Train in comfort in this cushioned underwire sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups support each breast individually
    • Prevent show-through with the lightweight foam-lined cups
    • Supportive, power mesh wings anchor to the body
    • Featured Review:
    • on February 17, 2017
    • incredibly supportive sports bra
    • I wear a 32G and participate in a lot of high intensity workouts. This sports bra is incredible. I wear the straps crossed though they are convertible so you can wear them straight which is a nice feature. The band is very snug even on the loosest hooks which makes getting into this bra a little tough but once it's on, the support is amazing. I feel 100% supported and confident that the ladies aren't going anywhere no matter what level of activity I am participating in. highly recommend!
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  • Leading Lady Smooth Wire-Free Bra
    • Leading Lady:
    • Smooth Wire-Free Bra
    • 16 reviews
    • Colors:
    Details:
    • Incredibly comfortable wire-free T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 27, 2017
    • FINALLY a bra that FITS
    • I can't begin to tell you how HARD it is to find an A cup bra when you have a size 44. I would end up wearing camis with the shelf bra. Sometimes I could get away with it, but most times I couldn't like when I wore a tee shirt or clingy dress. Now BE is starting to sell A cups in my size, and I am buying them like crazy. I actually have a bra drawer now. I used to be so jealous of women who had a bra drawer. Thanks BE!
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  • Leading Lady Smooth Contour Bra
    • Leading Lady:
    • Smooth Contour Bra
    • 22 reviews
    • Colors:
    Details:
    • Incredibly comfortable underwire T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 19, 2017
    • Great fit and comfy too!!!
    • I have 3 of these and will be ordering more! I am a trucker and with all my arm movements these don't shift.
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  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +8 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
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  • Chantelle C Magnifique Minimizer T-Shirt Bra
    • Chantelle:
    • C Magnifique Minimizer T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Seamless foam cups make this the perfect T-shirt bra
    • Great shape due to fuller coverage and supportive underwire
    • Eliminate back bulge with wide, smoothing back wings
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on February 8, 2017
    • Best comfortable everyday bra ever!
    • This bra is by far one of the most comfortable bras I have ever put on! Plus, this bra makes me look great underneath everything (including my T-Shirts)! Bonus, there is no poke through at the nipple area, which I sometimes have sensitivity to! The best part of this bra is that it really contains and minimizes without making my chest look as flat as a wall, I still have shape! This fits true to size! Love this bra!
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  • b.tempt'd by Wacoal Ciao Bella Bralette
    • b.tempt'd by Wacoal:
    • Ciao Bella Bralette
    • 3 reviews
    • Colors:
    Details:
    • A beautiful bralette designed with the perfect fit in mind
    • Mirror your natural shape in mesh-lined wire-free cups
    • Double front straps and back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Delicate stretch lace and mesh
    • Featured Review:
    • on January 16, 2017
    • Sexy and comfortable
    • Demi shape is great. Multiple layers add to coverage and support.
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  • Leading Lady Front-Close Racerback T-Shirt Bra
    • Leading Lady:
    • Front-Close Racerback T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Feel the comfort and support of this racerback bra
    • Achieve a smooth, sculpted silhouette with contour cups
    • Shoulder pain relief due to wide comfort front straps
    • Customize the fit with back adjustable stretch straps
    • Easy on, easy off with this sliding bar front closure
    • Featured Review:
    • on February 9, 2017
    • Comfortable and flattering
    • I was thrilled to find a bra in my exactly size. The racerback is comfortable and supportive. I find my back and neck aching less while I work. The underwire can shift and be noticeable every now and then. Otherwise it's great.
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  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 16 reviews
    • Colors:
    • +3 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Just got this bra and am impressed with the fit. The extra side coverage is awesome. No fat rolls under the arms.
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  • Calvin Klein Modern Cotton Racerback Bralette
    • Calvin Klein:
    • Modern Cotton Racerback Bralette
    • 4 reviews
    • Colors:
    Details:
    • Ultra-soft, comfy wire-free bralette with light support
    • Smooth elastic underband with embossed logo
    • Non-adjustable stretch racerback straps
    • No closure - goes on over the head
    • Stretch cotton modal blend
    • Featured Review:
    • on September 17, 2016
    • The best
    • Fits perfect omg and I will continue to shop here.
    ×
  • Olga Luxury Lift® Bra
    • Olga:
    • Luxury Lift® Bra
    • 56 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive lift thanks to powerful fabrication in cups
    • Mirror your natural shape in unlined underwire cups
    • Adjustable, close-set, stretch straps stay in place
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 16, 2017
    • Comfortable and practical
    • I bought this about a month ago and it fits well with the rest of my wardrobe.
    ×
  • DKNY Litewear Convertible T-Shirt Bra
    • DKNY:
    • Litewear Convertible T-Shirt Bra
    • Colors:
    Details:
    • Incredibly breathable seamless underwire T-shirt bra
    • Achieve a smooth silhouette in spacer-lined plunge cups
    • Customize your fit with fully adjustable stretch straps
    • Easily converts to criss-cross for added versatility
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Knixwear Knix Evolution Reversible Wire-Free Bra
    • Knixwear:
    • Knix Evolution Reversible Wire-Free Bra
    • 1 review
    • Colors:
    Details:
    • All day comfort in this lightweight reversible bra
    • Mirror your natural shape in unlined wire-free cups
    • Low impact doubles as a sports bra with anti-odor technology
    • Seam-free bonded edges mold to your body
    • Adjustable stretch straps convert to criss-cross position
    • Featured Review:
    • on January 5, 2017
    • Better than No Bra
    • I love this bra so much, I may need no other type - although there are nice constructed bras. This one, though, is like a second skin.
    ×
  • Elomi Maya Plunge Bra
    • Elomi:
    • Maya Plunge Bra
    • 1 review
    • Color:
    Details:
    • Get a gorgeous silhouette in this lovely underwire plunge bra
    • Maintain natural looking shape with supportive 4-part unlined cup
    • Low-cut plunging neckline with contrasting lace trim along cup
    • End strap slippage with close-set strap design and U-back
    • Adjusters stay in place thanks to scalloped edges on straps
    • Featured Review:
    • on February 18, 2017
    • Makes my boobs look great
    • This holds my boobs up where they should be. I'm a 38 K
    ×
  • Bali Passion for Comfort Seamless Bra
    • Bali:
    • Passion for Comfort Seamless Bra
    • 101 reviews
    • Colors:
    Details:
    • Sleek and seamless unlined underwire bra
    • Natural shape is maintained in molded double-layer cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on January 7, 2017
    • The most comfortable bra I've ever worn.
    • I have never had a bra feel so good. It is so comfortable.
    ×
  • Free People Galloon Racerback Bralette
    • Free People:
    • Galloon Racerback Bralette
    • Colors:
    Details:
    • All day comfort in this pretty wire-free bralette
    • Mirror your shape in mesh-lined cups
    • Reinforced stitching under bust for light support
    • Stylish racerback design is meant to be seen
    • No closure - goes on over the head
    ×
  • Cleo by Panache Morgan Balconette T-Shirt Bra
    • Cleo by Panache:
    • Morgan Balconette T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth, sculpted silhouette in this T-shirt bra
    • Foam-lined underwire balcony cups offer great support
    • Contrast elastic underband and bow accent adds a chic touch
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Leading Lady Scalloped Lace Bra
    • Leading Lady:
    • Scalloped Lace Bra
    • 8 reviews
    • Colors:
    Details:
    • Beautiful and elegant embroidered lace underwire bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Sculpted, foam-lined cups offer modesty and a sleek profile
    • Smooth, sleek microfiber wings with reinforced side boning
    • Wide, comfort straps gently cushion the shoulders
    • Featured Review:
    • on February 11, 2017
    • Front closure n razorback
    • I love it.. it makes me feel sexy...love the lace, it makes me feel pretty.
    ×
  • Bali Comfort Revolution Wire-Free Bra
    • Bali:
    • Comfort Revolution Wire-Free Bra
    • 71 reviews
    • Colors:
    • +3 more
    Details:
    • Feel pretty in this delicately patterned wire-free bra
    • Keep your natural shape with seamless foam-lined cups
    • Comfortable underband provides back and side support
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on January 25, 2017
    • Comfort
    • I love these bras. I haven't found any others with this level of comfort .
    ×
  • Olga Play It Cool Wire-Free T-Shirt Bra
    • Olga:
    • Play It Cool Wire-Free T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Stay cool in this comfortable wire-free T-shirt bra
    • Chill FX™ cup lining cools and wicks away moisture
    • Achieve a smooth, sculpted silhouette with contour cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 9, 2017
    • Great for costochrondritis sufferers!
    • I bought several wire free bras recently in order to alleviate some serious pain I was having from my costochrondritis. This Olga bra is the only one that supports my 40DDD chest comfortably through long work days and gives me a fairly nice shape. I love it so much I bought one in each color! Has light padding for modesty coverage.
    ×
  • Calvin Klein Signature Modern T-Shirt Bra
    • Calvin Klein:
    • Signature Modern T-Shirt Bra
    • Colors:
    Details:
    • Experience ultimate comfort in this plunge T-shirt bra
    • Achieve a smooth silhouette with foam-lined underwire cups
    • Comfortable elastic underband anchors to body
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Dita Von Teese Dahlia Plunge T-Shirt Bra
    • Dita Von Teese:
    • Dahlia Plunge T-Shirt Bra
    • Colors:
    Details:
    • Exude seduction in this glamorous plunge T-shirt bra
    • Breathable spacer foam underwire cups
    • Reinforced support with side boning and power mesh wings
    • Customize your fit with fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Prima Donna I Want You Sheer Bra
    • Prima Donna:
    • I Want You Sheer Bra
    • Colors:
    Details:
    • Get an amazing fit and feel in this stunning underwire bra
    • Supportive, 4-part seamed cups offers full cup coverage
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
    ×
  • Playtex Secrets® Full Figure Bra
    • Playtex:
    • Secrets® Full Figure Bra
    • 36 reviews
    • Colors:
    • +2 more
    Details:
    • Mirror your natural shape in this unlined cup underwire bra
    • Inner slings provide additional support and lift
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Wider, smoother back for stability without ride-up
    • Featured Review:
    • on January 16, 2017
    • Great fit
    • I bought 3 of these bras...they are so well made ...I have washed them numerous times and they wash & dry well....
    ×
  • Honeydew Intimates Athena Lace Bralette
    • Honeydew Intimates:
    • Athena Lace Bralette
    • Colors:
    Details:
    • Mirror your shape in this comfortable wire-free bralette
    • Intricate embroidery adorned with sequins
    • Double front straps are back adjustable
    • 3 column, 2 row hook and eye back closure
    • Semi-sheer stretch lace
    ×
  • Le Mystère Safari T-Shirt Bra
    • Le Mystère:
    • Safari T-Shirt Bra
    • 5 reviews
    • Colors:
    Details:
    • Feel fierce in this leopard trim, underwire T-shirt bra
    • Alluring pluning neckline and foam-lined cups
    • Incredible shape without excess padding
    • Customize your fit with back adjustable close-set straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 2, 2014
    • Great T-shirt Bra for +sizes (my mom + I BOTH love it but don't have similar shape)
    • Believe it or not, both my mom & I love this bra & wear it as our T-shirt bra even though we don't have the same breast type or body shape. Mine have lost a lot of "upper volume" as the bra fitters say, so I look for bras that will give me an uplifted, youthful rounded shape without super padding like a lot of push-up bras. For ex.b/f this bra, my fave bra was a cut & sew 'Wacoal Retro Chic' in 38-D. In this bra I had to go up to 38E (I believe it's b/c it's b/c of the low stance & plunge factor). My mom is very full busted/figured & can't find bras with straps that fall off her sloping shoulders OR sit flat on her center breastbone; so she cannot get separation. But this does the job great & the straps are fairly wide set. She had to go up in the cup size as well. The low stance also means you'll be able to wear it with any low scoop or v-neck shirt, & the fabric is smooth & doesn't show through anything. It's very comfy, the band is soft. Both of us get a great natural rounded shape. For me (the drooper) I get more of an Oomph b/c it has T-shirt padding. Also, no nips, lace or anything else to show even against skin-tight thin-knit tops. It also lifts & pushes them out a lot more than my Wacoal, making it my go-to bra for over a year now. I do have a bit of emptiness at the top area where the strap attaches, but b/c it is molded into a natural shape no one can tell. I like this a lot - a non-padded bra that can be worn with nearly everything. I had to go from my normal 38-D to a 38-E.
    ×
  • Warner's Cloud 9™ Back Smoothing T-Shirt Bra
    • Warner's:
    • Cloud 9™ Back Smoothing T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Supportive underwire T-shirt bra rounds your shape
    • Virtually invisible under clothing with seamless cups
    • Minimize bulge with smoothing wings and back
    • Added comfort with soft fleece lined wings
    • Customize your fit with fully adjustable stretch straps
    • Featured Review:
    • on January 24, 2017
    • Very Comfortable
    • I bought two of these and after wearing them for a week I sent for 2 more!
    ×
  • b.tempt'd by Wacoal b.sultry Balconette Bra
    • b.tempt'd by Wacoal:
    • b.sultry Balconette Bra
    • Colors:
    Details:
    • Gorgeous, ultra-feminine contoured balconette bra
    • Great shape with lightly foam-lined, underwire cups
    • Beautiful lace with eyelash edges at top of cup
    • Customize the fit with back adjustable, stretch straps
    • Silky mesh wings are comfortable and non-binding
    ×
  • Free People Galloon Lace Halter Bralette
    • Free People:
    • Galloon Lace Halter Bralette
    • Colors:
    Details:
    • All day comfort in this pretty wire-free bralette
    • Mirror your shape in mesh-lined cups
    • Reinforced stitching under bust for light support
    • Sexy open back with stylish halter design
    • 3 column, 2 row hook and eye back closure
    ×
  • Freya California Dream Balconette Bra
    • Freya:
    • California Dream Balconette Bra
    • Color:
    Details:
    • Fall in love with this sexy, wild jungle print balcony plunge bra
    • Structured, rigid 3-part unlined underwire cups promote shape
    • Contrasting stretch lace trim boasts a feminine flair
    • Customize your fit with fully adjustable stretch straps
    • Non-stretch polyester and lace with power mesh wings
    ×
  • Freya Retro Bloom Longline Bra
    • Freya:
    • Retro Bloom Longline Bra
    • Color:
    Details:
    • Achieve great support in this longline balconette bra
    • Get dramatic uplift with seamed foam-lined underwire cups
    • Customize the fit with fully adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
    • Plush, 2 column, 5 row hook and eye back closure
    ×
  • Calvin Klein Signature Bare Bra
    • Calvin Klein:
    • Signature Bare Bra
    • 3 reviews
    • Colors:
    Details:
    • Experience ultimate comfort in this plunge bra
    • Mirror your natural shape in double-layer underwire cups
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Second-skin seamless stretch microfiber with lace
    • Featured Review:
    • on July 2, 2016
    • Comfortable and Sexy
    • The fit is perfect, it's comfortable and isn't padded or a push up. The little bit of lace gives it a sexy edge making it a bra you'll want to wear every day.
    ×
  • Bali Active Lifestyle Convertible Wire-Free Bra
    • Bali:
    • Active Lifestyle Convertible Wire-Free Bra
    • 20 reviews
    • Colors:
    Details:
    • The perfect everyday T-shirt bra for your everyday activities
    • Built for low-impact activities such as Walking
    • Encapsulated cups support each breast individually
    • Supportive, wire-free contour cups with breathable foam lining
    • Smoothing, soft back wings offer a sleek look under clothes
    • Featured Review:
    • on February 3, 2017
    • Most comfortable bra ever!
    • This bra is like wearing nothing at all in the way of comfort! It also looks great and the price was excellent!
    ×
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