The Maidenform story began in 1920. During this time the flat-chested look was the rage, but the company took a risk by creating a garment to shape and support the natural contours of the bust, believing that dresses would fit better over a natural bust line rather than a flat one. In order to accomplish this, Maidenform restructured the boyish form bandeau to have two cups separated by a center piece of elastic. As Maidenform grew and expanded, they adjusted to the rapidly growing younger demographic and created styles that appealed to a younger audience. In the years following this change, Maidenform has developed an extensive line of fresh, fun, fashionable styles as the core of their business.

Maidenform offers great styles for the small to average busted woman. If you are looking for a lightly padded demi or a shallow cut style, Maidenform is a terrific choice.