Maidenform Bras, Panties, Shapewear & More

An American classic for over 80 years. That’s the legacy of one of the most recognizable and popular lingerie brands here at Bare Necessities (and around the world): Maidenform. And it’s no surprise. Maidenform was started by seamstress Ida Rosenthal, her husband and Enid Bennett, who transformed a simple bandeau with two cups into a lingerie phenomenon. Their passion: to design lingerie that accentuated real women’s real shapes, a tradition to fit, quality and style that continues to this day. Maidenform bras come in a wide range of styles to meet the needs of today’s woman. Maidenform’s T-Shirt Bras are the perfect every day choice, whether you opt for the pure comfort of the Dream Collection or the enhanced lift of the Custom Lift Convertible Plunge. Love push up? Try Maidenform’s Feeling Sexy Air Lift and Feeling Sexy Gel Lift bras. Want even more oomph? Then the Like Magic Extreme Push-up is for you. Expect to get the same incomparable fit and style from Maidenform panties. Go flirty in Maidenform’s cotton/lace thong, allover lace thong or barely-there Decadence thong. For more coverage, we love the lace-trim and seamless boyshorts. And of course, you can never have too many bikinis (the Cotton Smooth and Cotton Signature are some of our most wanted). Plus size women can also experience the classic American fit and style of Maidenform. Look for sculpting Firm Control Shapewear, signature panties and more. Here’s to the next 80 years of Maidenform fit, quality and style.