Hard Tail Clothing & More
Founded in Santa Monica, California, in 1991, by Dick Cantrell, this premium sportswear and denim fashion house stands out in the crowd because of its delicious color palette and signature design elements. The classic roll-down pant is still the top-selling product because of its enduring cut and shape that flatters any body. Hard Tail was conceived on the notion of premium T-shirts with tattoo-inspired designs evoking your inner rock star. The evolution of mobility, spirit, and color had begun.
Hard Tail is known industry-wide for having the best “dying” process. The deep, rich, and fruity colors that created are no accident, but rather a complicated, intricate process that remains a “family secret.” Cantrell’s business philosophy, “always made in the U.S.A.” is a natural progression stemming from his Air Force fighter pilot days. His discipline, determination, and true grit are the building blocks of legends—and the building blocks of legendary brands.