Fashion Forms was founded in the early 1990's by Ann Deal, who had been soundly involved in Intimate Apparel for over 27 years. Ann applied her eye for fashion direction and proficient knowledge of Intimate Apparel to establish the Fashion Forms brand. In less than 10 years, Fashion Forms has become the nation's leader in bra accessories, constantly introducing new and useful Intimate Apparel accessories like bras pads, shoulder cushions, adhesive bras and more.

In 1997 Ann's intuition told here women needed a 'smarter' bra. With this in mind she developed the Original Water Bra, introducing the world to the latest and greatest concept in bust enhancement. An absolute frenzy has followed! For the first time women can increase their bust size with a natural look and feel. The Water Bra will not be Ann's last creation; Fashion Forms is committed to continually delivering innovative bras and accessories for women's changing needs and desires.

The Water Bra is the bra that gives you what nature didn't. The Water Bra adds size and enhancement, but with a more natural feeling than a typical padded bra. The water is similar to having a gel or silicone fill; it forms and molds naturally to your shape. The Water Bra moves with you, so no one will ever know you are wearing an enhancing bra. Each cup is filled with a patented mixture of natural oils and water to give added size and natural enhancement.