BRA SALE - UP TO 50% OFF BRAS - UP TO 50% OFF BRA SALE - UP TO 50% OFF

44C NEW ARRIVALS

25 Results
  • Viewing All 25 items
44C NEW ARRIVALS (25 Results)
  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 182 reviews
    • Colors:
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 20, 2017
    • Great fit & Quality
    • This is by far my favorite bra. I wear size 34G, and it works the best for my needs. Other bras just don't "contain" me as good.
    ×
  • Goddess Keira Wire-Free Bra
    • Goddess:
    • Keira Wire-Free Bra
    • 15 reviews
    • Colors:
    Details:
    • All-day, full figure support in this seamed, wire-free bra
    • Mirror your natural shape with unlined, non-stretch cups
    • Supportive mesh wings with reinforced side boning
    • End strap slipping with adjustable, non-stretch straps
    • Stretch microfiber with satin finish
    • Featured Review:
    • on October 17, 2016
    • Great Fit!
    • Love this Bra! It fits where it's suppose to, give me the movement I need, no messy wires to contend with and I feel I'm getting great support from it. Coming back to buy more, it is by far my favorite bra ever!!
    ×
  • Brooks Fiona Wire-Free Sports Bra
    • Brooks:
    • Fiona Wire-Free Sports Bra
    • 11 reviews
    • Colors:
    • +5 more
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on February 18, 2017
    • Comfortable and Compressing
    • As a runner, I am obsessed with finding good sports bras. I've been very happy with Brooks, and the Fiona is perfect for me. I love the higher sides and wide band, plus the higher cut in front holds everything in just right. The fabric breathes well. The best part is nothing bounces while I'm pounding the pavement. Since I'm petite framed, yet large busted, finding running bras in my size is a challenge. Fiona manages both challenges quite well!
    ×
  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +9 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
    ×
  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 27 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on February 22, 2017
    • Great bra!
    • I have a neck/ shoulder injury and need to wear bras with thick straps to support 36D's. This bra is cute, comfortable and supportive!
    ×
  • Wacoal Stark Beauty Bra
    • Wacoal:
    • Stark Beauty Bra
    • Colors:
    Details:
    • Feel elegant in this seamless floral lace bra
    • Maintain natural shape with lightly lined, underwire molded cups
    • Keep breasts centered thanks to mesh inner slings
    • Minimize slippage with close-set back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Leading Lady Front Close Wire-Free Leisure Bra
    • Leading Lady:
    • Front Close Wire-Free Leisure Bra
    • Colors:
    Details:
    • Put on the Most Comfortable Bra in America™!
    • Fun leopard pattern adds flair and femininity
    • Light support, darted, wire-free molded cups
    • Easy on / off front close feature
    • Straps to stay in place thanks to U-back design
    ×
  • Vanity Fair Cooling Touch Convertible Bra
    • Vanity Fair:
    • Cooling Touch Convertible Bra
    • Color:
    Details:
    • Stay cool and comfortable all day long in this T-shirt bra
    • Innovative, heat diffusing WinCool™ fabric is lightweight
    • Prevent show-through and get structured shape with contour cups
    • Soft, wide wings help smooth back bulge and lumps
    • Comfort front straps with adjustable stretch back straps
    ×
  • Ashley Graham Show Stoppper Balconette Bra
    • Ashley Graham:
    • Show Stoppper Balconette Bra
    • Color:
    Details:
    • Look gorgeous in this show-stopping balconette bra
    • Achieve a smooth silhouette in foam-lined underwire cups
    • Power mesh wings with side boning for anchored support
    • Eyelash lace trim adds a feminine touch
    • Adjustable stretch straps with unique racerback design
    ×
  • Ashley Graham Fatal Attraction Bra
    • Ashley Graham:
    • Fatal Attraction Bra
    • Color:
    Details:
    • Feel like a diva in this cage-inspired underwire bra
    • Mirror your shape in animal patterned double-layer cups
    • Power mesh wings with side boning for anchored support
    • Eyelash lace trim adds a feminine touch
    • Back adjustable stretch straps
    ×
  • Leading Lady Smooth Wire-Free Bra
    • Leading Lady:
    • Smooth Wire-Free Bra
    • 17 reviews
    • Colors:
    Details:
    • Incredibly comfortable wire-free T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 27, 2017
    • FINALLY a bra that FITS
    • I can't begin to tell you how HARD it is to find an A cup bra when you have a size 44. I would end up wearing camis with the shelf bra. Sometimes I could get away with it, but most times I couldn't like when I wore a tee shirt or clingy dress. Now BE is starting to sell A cups in my size, and I am buying them like crazy. I actually have a bra drawer now. I used to be so jealous of women who had a bra drawer. Thanks BE!
    ×
  • Leading Lady Smooth Contour Bra
    • Leading Lady:
    • Smooth Contour Bra
    • 22 reviews
    • Colors:
    Details:
    • Incredibly comfortable underwire T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 19, 2017
    • Great fit and comfy too!!!
    • I have 3 of these and will be ordering more! I am a trucker and with all my arm movements these don't shift.
    ×
  • Chantelle C Magnifique Minimizer T-Shirt Bra
    • Chantelle:
    • C Magnifique Minimizer T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Seamless foam cups make this the perfect T-shirt bra
    • Great shape due to fuller coverage and supportive underwire
    • Eliminate back bulge with wide, smoothing back wings
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on February 8, 2017
    • Best comfortable everyday bra ever!
    • This bra is by far one of the most comfortable bras I have ever put on! Plus, this bra makes me look great underneath everything (including my T-Shirts)! Bonus, there is no poke through at the nipple area, which I sometimes have sensitivity to! The best part of this bra is that it really contains and minimizes without making my chest look as flat as a wall, I still have shape! This fits true to size! Love this bra!
    ×
  • Leading Lady Front-Close Racerback T-Shirt Bra
    • Leading Lady:
    • Front-Close Racerback T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Feel the comfort and support of this racerback bra
    • Achieve a smooth, sculpted silhouette with contour cups
    • Shoulder pain relief due to wide comfort front straps
    • Customize the fit with back adjustable stretch straps
    • Easy on, easy off with this sliding bar front closure
    • Featured Review:
    • on February 9, 2017
    • Comfortable and flattering
    • I was thrilled to find a bra in my exactly size. The racerback is comfortable and supportive. I find my back and neck aching less while I work. The underwire can shift and be noticeable every now and then. Otherwise it's great.
    ×
  • Olga To A Tee™ Back Smoothing T-Shirt Bra
    • Olga:
    • To A Tee™ Back Smoothing T-Shirt Bra
    • 38 reviews
    • Colors:
    Details:
    • Added coverage with this full cup underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort straps
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 11, 2017
    • Perfect T shirt bra
    • Looks great under a thin white t-shirt. It was a little snug and I wish it had more than 2 clasps, but overall it looks and feels nice.
    ×
  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 16 reviews
    • Colors:
    • +3 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Just got this bra and am impressed with the fit. The extra side coverage is awesome. No fat rolls under the arms.
    ×
  • Bali Passion for Comfort Seamless Bra
    • Bali:
    • Passion for Comfort Seamless Bra
    • 101 reviews
    • Colors:
    Details:
    • Sleek and seamless unlined underwire bra
    • Natural shape is maintained in molded double-layer cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on January 7, 2017
    • The most comfortable bra I've ever worn.
    • I have never had a bra feel so good. It is so comfortable.
    ×
  • Leading Lady Scalloped Lace Bra
    • Leading Lady:
    • Scalloped Lace Bra
    • 8 reviews
    • Colors:
    Details:
    • Beautiful and elegant embroidered lace underwire bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Sculpted, foam-lined cups offer modesty and a sleek profile
    • Smooth, sleek microfiber wings with reinforced side boning
    • Wide, comfort straps gently cushion the shoulders
    • Featured Review:
    • on February 11, 2017
    • Front closure n razorback
    • I love it.. it makes me feel sexy...love the lace, it makes me feel pretty.
    ×
  • Leading Lady Luxe Body Backsmooth Wire-Free T-Shirt Bra
    • Leading Lady:
    • Luxe Body Backsmooth Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Comfortable, seamless contoured wire-free T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Maintain your natural shape with soft, foam-lined cups
    • Reinforced side boning helps keep bra anchored to body
    • Seamless, back wings help smooth out back bulge
    ×
  • Olga Play It Cool Wire-Free T-Shirt Bra
    • Olga:
    • Play It Cool Wire-Free T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Stay cool in this comfortable wire-free T-shirt bra
    • Chill FX™ cup lining cools and wicks away moisture
    • Achieve a smooth, sculpted silhouette with contour cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 9, 2017
    • Great for costochrondritis sufferers!
    • I bought several wire free bras recently in order to alleviate some serious pain I was having from my costochrondritis. This Olga bra is the only one that supports my 40DDD chest comfortably through long work days and gives me a fairly nice shape. I love it so much I bought one in each color! Has light padding for modesty coverage.
    ×
  • Ashley Graham Diva Demi Convertible Bra
    • Ashley Graham:
    • Diva Demi Convertible Bra
    • Color:
    Details:
    • Feel like a diva in this sexy cage-inspired demi bra
    • Structured support in foam-lined underwire cups
    • Power mesh wings with side boning for anchored support
    • Eyelash lace trim adds a feminine touch
    • Adjustable stretch straps convert to racerback and close-set
    ×
  • Playtex Secrets® Full Figure Bra
    • Playtex:
    • Secrets® Full Figure Bra
    • 36 reviews
    • Colors:
    • +2 more
    Details:
    • Mirror your natural shape in this unlined cup underwire bra
    • Inner slings provide additional support and lift
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Wider, smoother back for stability without ride-up
    • Featured Review:
    • on January 16, 2017
    • Great fit
    • I bought 3 of these bras...they are so well made ...I have washed them numerous times and they wash & dry well....
    ×
  • Leading Lady Luxe Body Backsmooth T-Shirt Bra
    • Leading Lady:
    • Luxe Body Backsmooth T-Shirt Bra
    • Colors:
    Details:
    • Comfortable, seamless contour T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Get structured shape with foam-lined, underwire cups
    • Reinforced side boning helps keep bra anchored to body
    • Seamless, back wings help smooth out back bulge
    ×
  • Bali Lace Desire Back Smoothing Bra
    • Bali:
    • Lace Desire Back Smoothing Bra
    • 1 review
    • Colors:
    Details:
    • Comfortable, lightweight back smoothing underwire bra
    • Natural looking shape with lightly lined, seamed stretch cups
    • Get a smooth transition to skin with elastic lining on upper cups
    • Close-set U-back is designed to keep straps in place
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on February 22, 2017
    • Great bra
    • Fit was perfect. Happy I bought this bra would buy again.
    ×
  • Bali Side Support  Smoothing Bra
    • Bali:
    • Side Support Smoothing Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Keep breast tissue face-forward with unique built-in side support
    • Maintain natural looking shape with double-layer molded cups
    • Delicate lace trim adorns cups for an added feminine touch
    • Minimize bounce with rigid front, comfort straps
    • Featured Review:
    • on February 22, 2017
    • Marshmallow Heaven!
    • Oh my gosh! This bra is like wrapping your breasts in a marshmallow!! Love, love, love this bra. Just got it today and I immediately ordered 2 more. Soft yet strong... a rare combination. Finally, I really like the plunging front, which is hard to get in a minimizer.
    ×
  • Viewing All 25 items
Close   
×
×
×

International Shipping Options

Select the country you will be shipping to and your preferred billing currency.

There was an error. Please try again later.

×

Free Shipping!

Free Shipping on all orders over $150 CAD


Close

×

SHOP NOW

Standard Shipping. U.S. Orders Only.

Close



Standard Shipping. U.S. Orders Only.

Close

×



Standard Shipping. U.S. Orders Only.

Close

×

Close