NEW! SWIMWEAR FOR 2017 NEW! SWIMWEAR FOR 2017 FREE SHIPPING ON ORDERS OVER $70 details

40I Blue Bras

22 Results
  • Viewing All 22 items
40I Blue Bras (22 Results)
  • Panache Ultimate Maximum Control Sports Bra
    • Panache:
    • Ultimate Maximum Control Sports Bra
    • 597 reviews
    • Colors:
    • +2 more
    Details:
    • Reduce bounce by 83% with our #1 underwire sports bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups support each breast individually
    • Greater comfort and support thanks to silicone encased underwires
    • Smooth, flat seams look virtually invisible under clothing
    • Featured Review:
    • on April 27, 2017
    • Great support
    • I've been wearing the panache 5021, for 3 years now and it gives me great support when running 90% bounce free, I am a 36dd so there will be a little bounce.
    ×
  • Wacoal Awareness Seamless Bra
    • Wacoal:
    • Awareness Seamless Bra
    • 147 reviews
    • Colors:
    Details:
    • This seamless underwire bra offers support and full coverage
    • Natural shape achieved with inner slings in molded cups
    • Shoulder pain relieved with wide comfort straps
    • 42&44 DD/DDD and G/H cups have rigid straps
    • Smooth, stretch jacquard calla lily microfiber
    • Featured Review:
    • on April 26, 2017
    • Comfort, durability, support
    • I have been wearing this style bra for years. I wear a 44DDD and it gives me excellent support and coverage. I wash in the gentle cycle, cold, in Woolite, and they last a long time. It is the only bra I wear. Best price anywhere on this site--they are never on sale in the store.
    ×
  • Elomi Amelia T-Shirt Bra
    • Elomi:
    • Amelia T-Shirt Bra
    • 66 reviews
    • Colors:
    Details:
    • Experience lightweight breathable spacer foam cups
    • Smooth sculpted look with seamless full coverage
    • Prevent side spillage with side support cups
    • Adjustable, close-set, stretch straps won't slip
    • Stretch microfiber with subtle contrast lace trim
    • Featured Review:
    • on April 21, 2017
    • high comfort with no visible seems under clothes
    • By far the best bra I have owned so far. I wear a 40H(UK size). I go through bras quickly because of my size and it is hard to find comfort and relative style. I have always been jealous of the bras people with smaller busts get to wear. I always ended up with "grandma" styles just to hold me up. This is super comfy and has enough style to steer clear of being a "grandma" bra. The material is super soft. The shoulder straps don't dig in. The padding is MINIMAL and does not add to my already extremely large bust. Best of all it eliminates that highly visible front seam that other bras have in the cups. The cups are seamless with just a small bit of lace for style on the side of the cups(it is sewn into the underwire seam). Even as it breaks down from wear(I wear it constantly) it is still comfortable. The only downside is the lack of more color options and the high price us busty ladies have to pay for a decent bra.
    ×
  • Wacoal Retro Chic Bra
    • Wacoal:
    • Retro Chic Bra
    • 199 reviews
    • Colors:
    Details:
    • Beautiful, vintage inspired lace underwire bra
    • Superior lift and shape due to seamed, double-layer cups
    • Minimize bulge with smoothing wings and back
    • End strap slipping with adjustable, leotard back straps
    • Additional support from sewn-on elastic underband
    • Featured Review:
    • on April 8, 2017
    • Extremely supportive and pretty!
    • I have been wearing this style for several years now. I have tried other styles but fall out of them on the top or on the side. This is a wonderful bra for those of us who are well-endowed. Every time I try a different style, I always return to this one.
    ×
  • Goddess Keira Banded Satin Bra
    • Goddess:
    • Keira Banded Satin Bra
    • 190 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this unlined underwire bra
    • Non-stretch 100% satin polyester cups for great support
    • Added support thanks to 3-part seamed cups
    • End strap slipping with adjustable, close-set straps
    • Columns and rows increase with size
    • Featured Review:
    • on April 25, 2017
    • My go to bra
    • I've worn this bra for several years exclusively. It has great support, comfortable, wears well under all clothes.
    ×
  • Elomi Energise High Impact Convertible Sports Bra
    • Elomi:
    • Energise High Impact Convertible Sports Bra
    • 38 reviews
    • Colors:
    Details:
    • Workout in ease with this high impact underwire sports bra
    • Built for high-impact activities such as Running
    • Support each breast individually with encapsulated cups
    • Get a great shape with the unlined, 3-part cups
    • Stretch straps convert to racerback thanks to J-hook
    • Featured Review:
    • on March 28, 2017
    • Fantastic bra !
    • I bought my first bra like this month's ago. I bought my second just weeks ago. It does exactly what it is supposed to do. It feels wonderful when I am wearing it. Best support bra I have ever wore, bar none ! I recommend this style for anyone needing serious support.
    ×
  • Elomi Carmen Stretch Convertible Plunge Bra
    • Elomi:
    • Carmen Stretch Convertible Plunge Bra
    • 29 reviews
    • Colors:
    Details:
    • Get unparalleled support in this unlined, underwire plunge bra
    • Seamed, 4-part cups keep breasts lifted and centered
    • Center underband stretches for a comfortable fit on torso
    • Additional support thanks to sturdy powernet mesh wings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on March 24, 2017
    • Great Bra !!!
    • I do love this bra. The lift and separation and support are amazing ! For me though, the material on the underwire is a little irritating for my skin, so I have to use powder before I wear it. Other than that, this bra is terrific !!!
    ×
  • Elomi Matilda Convertible Plunge Bra
    • Elomi:
    • Matilda Convertible Plunge Bra
    • 18 reviews
    • Colors:
    Details:
    • Flaunt your curves in this elegant sheer plunge bra
    • Strategically designed 3-part underwire cups offer shape and lift
    • Get a custom fit feel with elasticized lining along plunge cups
    • Reinforced side panels provide forward shape and support
    • Flexible back sweep makes it easy to convert with J-hook
    • Featured Review:
    • on March 21, 2017
    • Best Nude Ever!
    • As rumor has it a "nude" bra will hide under white shirts (and sheer tops) better than any other color- but I've struggled with this for YEARS! I've felt like I needed to search high and low for a "winter color" and a "summer bra" to do the trick- I spend as much time as possible in the sun, and tan deeply, but once the rays are gone and it gets cold I get pasty with pink undertones FAST, I dont maintain a tan well at all. Since I have gotten this bra, I've also been out tanning quite a bit (California coast) so even though its March I'm on my way to my deer summer tone and have had to trade in makeup... When I got this bra it was perfect. The way it fits is great, convertible back for raceback shirts and tanks has been fantastic, I'm just in love. Plus it hides perfectly under my cloths, and poof! Its still hiding as I darken up and start getting beachy. I cant wait to buy two more!
    ×
  • Panache Medium Control Wire-Free Sports Bra
    • Panache:
    • Medium Control Wire-Free Sports Bra
    • 25 reviews
    • Colors:
    Details:
    • Workout with ease in this wire-free, sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Lasting comfort thanks to the cushioned underband
    • Shoulder pressure is dispersed due to wide straps
    • Featured Review:
    • on April 25, 2017
    • Overall good moderate control support bra
    • This is a good non wire product, but I don't find it as comfortable as my wire ones, such as the panache HIGH intensity bra. In general, I prefer underwire bra styles. I just wanted to give this one a try for those days/activities that are less intense.
    ×
  • Chantelle Parisian Plunge Bra
    • Chantelle:
    • Parisian Plunge Bra
    • 19 reviews
    • Colors:
    Details:
    • Pretty semi-sheer tulle lace underwire bra
    • Supportive, 4-part cups offer lift and create a rounded look
    • Seductive, plunging neckline for a more appealing silhouette
    • Flat seams allow for an almost invisible look under clothing
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on April 18, 2017
    • Excellent Bra
    • This is a very nice bra. I have never owned a Chantelle before this purchase. I always wear full coverage bras since I have a full bust. I decided to try this bra, since I have several lower cut tops that I can't wear with a full coverage bra. An amBRAssador suggested I try this bra and I'm so delighted with it. Nice support, very well made, perfect fit, comfortable and nice looking.
    ×
  • Glamorise Magic Lift Support Wire-Free Bra
    • Glamorise:
    • Magic Lift Support Wire-Free Bra
    • 108 reviews
    • Colors:
    • +2 more
    Details:
    • Mirror your natural shape in this unlined wire-free bra
    • No shoulder strain thanks to Unique Magic Lift design
    • Designed to lift, support & separate for total comfort
    • Comfort non-stretch front strap are back adjustable
    • Stretch microfiber
    • Featured Review:
    • on April 17, 2017
    • Once I found this bra -
    • I don't order anything else, from anywhere else! Only suggestion would be 'more colors' please, i.e.: yellow, orange, red, green, multi-colored; red/white/blue :-)
    ×
  • Pour Moi St. Tropez Bra
    • Pour Moi:
    • St. Tropez Bra
    • 9 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Floral embroidered unlined cups with side boning
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on July 9, 2016
    • Great fit and support
    • I bought two of these last month and they fit well, provide excellent support, and are very pretty. For reference, I wear a 34 J and it is difficult to find a bra that covers all of these qualities in one garment. Definitely reccomend!
    ×
  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • 13 reviews
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Custom, comfortable fit thanks to stretch top cup
    • Brushed elastic underband clings comfortably to body
    • Customize the fit with the fully adjustable stretch straps
    • Featured Review:
    • on April 11, 2017
    • Best Bra EVER
    • My boobs have never been happier. Usually with large, squishy breasts and a small ribcage, my boobs end up being pushed into my armpits to accommodate the extra volume. NOT THIS BRA! This bra cuddles the entire breast WHILE keeping them pointed forward AND the gore still hits my sternum. The gore is thinner that most bras I wear, which allows for the better fit. The ladies are super well supported, front and center where they should be, and I still have full range of motion of my arms without having the tatas become obstacles. I usually don't like unlined bras due to cold weather, but the seam is strategically placed to cover the nip, so cutting glass is not a noticeable issue. Did I mention it's also super pretty? The underwire goes aaaaaalllllll the way around your bosom, so you don't have to fret about side spillage.
    ×
  • Goddess Adelaide Banded Lace Bra
    • Goddess:
    • Adelaide Banded Lace Bra
    • 41 reviews
    • Colors:
    Details:
    • Flatter your figure in this supportive underwire bra
    • Mirror your natural shape with unlined, 4-part cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch lace and mesh
    • Hook count: 2-hook = 38-42DD, 36-40DDD, 34-38G, 34-36H, 34I
    • Featured Review:
    • on April 26, 2017
    • Perfect
    • So happy I found this bra. It replaces a favorite which was discontinued.,this is even better. So comfy. Fits perfectly and gives great shape and support.
    ×
  • Pour Moi Madison Bra
    • Pour Moi:
    • Madison Bra
    • 10 reviews
    • Colors:
    Details:
    • Achieve lift and shape in this seamed 3-part cup bra
    • Striped double-layer underwire cups with lace inset
    • Customize the fit with adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on March 31, 2017
    • Great but....
    • I can't seem to place my boobs in them properly and it's vary comfortable. Edges of the straps could be softer not sharper though.
    ×
  • Cake Lingerie Parfait Flexible Wire Nursing Bra
    • Cake Lingerie:
    • Parfait Flexible Wire Nursing Bra
    • 7 reviews
    • Colors:
    Details:
    • Comfortable and feminine defines this lace nursing bra
    • Flexible underwire provides a fit that moves with you
    • Mirror your shape in 3-part seamed unlined cotton cups
    • Velvet dots on power mesh lined wings with side boning
    • Easy-to-reach, front nursing clips
    • Featured Review:
    • on February 10, 2017
    • Supportive Nursing Bra
    • After having our second child, I was in need of a more supportive nursing bra (34H). This bra was not only comfortably supportive, but it also kept its shape after repeated washing. A must have for nursing mom with a larger bust!
    ×
  • Pour Moi Viva Longline Bra
    • Pour Moi:
    • Viva Longline Bra
    • 8 reviews
    • Colors:
    Details:
    • Achieve great shape in this supportive longline, underwire bra
    • Seamed, 3-part cups with sheer tulle top cup panel
    • Reinforced side panels and boning to keep bra anchored
    • Customize your fit with fully adjustable stretch straps
    • Decorative, gathered straps add a feminine, flirty flair
    • Featured Review:
    • on March 22, 2017
    • Great
    • I brought this bra a few weeks ago I was very skeptical because I have never heard of them but to let you all know I was very pleased. Fit very good they are true to size and the bras weren't made in Cheap material.. will recommend if your are hesitant don't be they're frosty flakes """they're great!!""
    ×
  • Pour Moi Viva Bra
    • Pour Moi:
    • Viva Bra
    • 20 reviews
    • Colors:
    Details:
    • Achieve great shape in this supportive, underwire bra
    • Seamed, 3-part molded cups with sheer tulle top cup panel
    • Supportive, reinforced side panels keep bra anchored to body
    • Customize your fit with fully adjustable stretch straps
    • Decorative, gathered straps add a feminine, flirty flair
    • Featured Review:
    • on March 11, 2017
    • Support Never Looked So Sexy!!
    • One of the things I appreciate, is the fact that I have options! Many times when women are well endowed they only have black, beige and white! I have bra that I feel sexy in under my clothes and still feel support! So thank you Pour Moi!!
    ×
  • Parfait Destiny Balconette Bra
    • Parfait:
    • Destiny Balconette Bra
    • 5 reviews
    • Color:
    Details:
    • Fall in love with this romantic contour lace bra
    • Structured foam-lined darted cups add lift and supprt
    • Satin outer slings and side boning for added support
    • Shimmery, fully adjustable, close-set, stretch straps
    • Silky, microfiber and lace
    • Featured Review:
    • on April 27, 2017
    • Good but not for me
    • This is a really nice looking bra, but has too much padding for me
    ×
  • Pour Moi Electra Bra
    • Pour Moi:
    • Electra Bra
    • Colors:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your shape in double-layer cups with lace trim
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
    ×
  • Panache Tango Balconette Bra
    • Panache:
    • Tango Balconette Bra
    • 11 reviews
    • Colors:
    Details:
    • Achieve uplift and coverage in this unlined balcony bra
    • Shiny satin trim along top edge cup for added coverage
    • Excellent shape thanks to seamed, underwire cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer microfiber mesh with leaf motif embroidery
    • Featured Review:
    • on December 22, 2016
    • Great features
    • Great fit. Love the bras and the service was awesome.
    ×
  • Elomi Anushka Plunge Bra
    • Elomi:
    • Anushka Plunge Bra
    • 9 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this gorgeous 4-part cup plunge bra
    • Fantastic support and shape with the seamed underwire cups
    • Great for low-cut necklines thanks to plunging front
    • End strap slipping with fully adjustable, close-set straps
    • Scalloped edges on straps hold adjustments in place
    • Featured Review:
    • on July 28, 2016
    • Great fitting bra just needs a tad more support
    • I really like fit of this bra. I would have given it a 5 star rating but it really needs more support for "lift"; but it is basically an unshaped cup with some lining. However; I would still recommend it and would purchase another one.
    ×
  • Viewing All 22 items

International Shipping Options

Select the country you will be shipping to and your preferred billing currency.

There was an error. Please try again later.

×

Free Shipping!

Free Shipping on all orders over $150 CAD


Close

×

SHOP NOW

Standard Shipping. U.S. Orders Only.

Close



Standard Shipping. U.S. Orders Only.

Close

×



Standard Shipping. U.S. Orders Only.

Close

×