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40H NEW ARRIVALS

 (13)
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Wacoal: Retro Chic Bra
132 reviews
Colors:
Details:
  • Seamed unlined underwire lace bra
  • Molded double-layer full cups offer great support
  • Fully adjustable, close-set, stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on March 26, 2015
Love this Bra!
This bra style is great for full busted ladies. It doesn't make you bulge out at the top and has great support. It's also very pretty!!
Panache: Ultimate Maximum Control Sports Bra
401 reviews
Colors:
Details:
  • Ultimate underwire sports bra reduces bounce by 83%
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Smooth inner cups support each breast individually
  • Cushioned, comfortable underband anchors to body
  • Wide bra straps disperse pressure for extra comfort
Featured Review:
on March 20, 2015
Sports Bra
I like to stay very supported whether it be in a everyday bra or sports bra. This Sports bra does that even while doing P90. I put in my size and it adjusted it to European size, almost feel runs big as I have only worn (1) week and I am wearing it on the tightest setting.
Elomi: Caitlyn Side Support Bra
174 reviews
Colors:
Details:
  • Supportive, unlined molded 3-part cup underwire bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Inner slings and firm mesh wings for added support
  • Fully adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on March 21, 2015
Very comfortable and very supportive
First bra I ever ordered online and I am so pleased. I did the self sizing and that gave me my correct size so maybe that helped too. Before I only wore the brand found in all our malls, but I always just wanted to take my bra off as soon as I was home for the night. This is the first bra that all I feel is comfort and support! Fantastic feeling. Only con on it is the lacey front, it shows bumpiness through thin fabrics. Wish they made this style in a smooth fabric too. But I am definitely pleased!!
Fantasie: Eloise Side Support Bra
Color:
Details:
  • Supportive, unlined 3-part seamed cup underwire bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Firm mesh wings offer smoothing support
  • Adjustable, close-set, restricted stretch straps
  • 3 column, 2 row hook and eye back closure
Curvy Kate: Princess Balconette Bra
40 reviews
Colors:
Details:
  • Supportive 3-part cup underwire balconette bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Ultra-sheer seamed mesh cups with pin dot details
  • Fully stretch, back adjustable straps
  • 3 column, 3 row hook and eye back closure
Featured Review:
on November 15, 2014
The Trifecta! Support, Comfort, Beauty
I was amazed at how comfortable this bra was to wear right out of the package. I was surprised to see that it was also very supportive. On top of that it is very pretty with the ribbons and lace. Who would have thought you could get all three in the larger cup sizes? The fabric is not the least bit scratchy, even the lace part. The cup is true to size but, the band is a little small. If you are on the edge of a band size, you might want to get the next size up. However, it is my experience that the band relaxes a little after a few wearings, so it's not a big concern. Another odd thing is the upper fabric is very transparent, so your nipples show through. Since it's an undergarment, it's also not a big concern to me, but some people might be disturbed by it. I had originally ordered this bra to wear for special occasions, but it is supportive and comfortable enough for everyday wear.
Elomi: Bijou Convertible Seamless Bra
7 reviews
Colors:
Details:
  • Seamless, foam-lined cup underwire bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Adjustable, stretch back straps with J-hook conversion
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on August 8, 2014
Perfect bra
This bra has perfect lift and shape for larger sizes
Fantasie: Elodie Side Support Bra
46 reviews
Colors:
Details:
  • 4-part seamed, unlined underwire bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Side boning for added support on mesh wings
  • Adjustable, close-set, restricted stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on January 5, 2015
Best shape, troublesome material
After loving this bra and then hating it and then loving it again, I have finally decided that I do indeed love this bra and it is my favorite. This was my first bra in 32G (UK sizing) after I was fit properly. I loved it in the beginning but eventually the scratchy lace got to me. More so because I am short and the sides come almost to the armpits sometimes and that was NOT comfortable. Now after having returned a tonne of Panache, Freya, Wacoal, Curvy Kate and what not, I realised that this gave me the best shape. The most important thing is that it holds up and forward and doesn't push to the sides (which only makes you feel like the boobs are being smashed and looks large/shapeless both from sides and front). Indeed, I haven't even found a bra which does it as much as this does. Secondly, it has excellent side support- also very flattering. The other things about this bra is the thick straps, imagine having heavy breasts on noodles straps! And it has a thick sides and band. I would definitely change the lace to a softer fabric. For people which unusual (read large) breasts, who have so few bras to choose from, we would be okay with cotton! Don't try to make it pretty, make it strong!
Elomi: Edie Plunge Bra
Color:
Details:
  • Seamed, 3-part cup unlined underwire plunge bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Parfait by Affinitas: Charlotte Balconette Bra
10 reviews
Colors:
Details:
  • Seamed, 3-part cup balconette bra with foam-lined cups
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Satin outer slings and side boning for added support
  • Fully adjustable, close-set, stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on March 24, 2015
Supportive, sexy, comfortable
Some of the reviews said it will fit a bit small - and I agree, the band size is a bit snug. I don't think going up a size would work for me. The bra itself is fantastic; other than that it fits well, is comfortable, and looks good. It's hard to find a bra that makes me feel sexy with 34FF and this bra does it. It has enough padding to offer structure, which I prefer because my breasts are primarily fat and don't have much shape. The bra offers a lot of support and I have no issues with running up and down the stairs. I ordered the bra in the dusty rose, and the colour is a lot more "dusty" than I expected. For some reason I thought it would be mildly pink; it isn't really. That's okay; I still like it a lot and it still looks good. The black piping and bow are what make this bra feel sexy for me.
Elomi: Orla Plunge Bra
Color:
Details:
  • Seamed, 3-part cup unlined underwire plunge bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Chantelle: Maximum Control Sports Bra
3 reviews
Colors:
Details:
  • Maximum control underwire sports bra
  • European cup sizes. See size chart for U.S. conversion
  • Smooth inner cups support each breast individually
  • Cushioned, comfortable underband anchors to body
  • Wide bra straps disperse pressure for extra comfort
Featured Review:
on March 12, 2015
my new favorite sports bra
This bra is now at the top of my list in sport bras! It fits like a glove, as do all my Chantelle bras. It is comfortable as well as supportive. It does not feel like I am wearing body armor like some sports bras do in my size (32F). The J hook option is a quick and easy function and looks great under all my racer back workout tanks.
Panache: Rhapsody Balconette Bra
Color:
Details:
  • Seamed 3-part cup balconette underwire bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Fully adjustable, close-set, straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Curvy Kate: Dream Catcher Balconette Bra
5 reviews
Colors:
Details:
  • Supportive 3-part cup underwire balconette bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Back adjustable, close-set stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on March 19, 2015
Cute, but scratchy
It's cute and gives me a good shape, but I'm finding that the fabric is a bit scratchy, especially under the underwire.
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