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40G NEW ARRIVALS

27 Results
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40G NEW ARRIVALS (27 Results)
  • Wacoal Maximum Control Sports Bra
    • Wacoal:
    • Maximum Control Sports Bra
    • 198 reviews
    • Colors:
    Details:
    • Workout with ease in this underwire sports bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups for support; compression for holding
    • Superior support and comfort due to underwire on outside
    • Exterior wire prevents contact with skin to eliminate chafing
    • Featured Review:
    • on March 25, 2017
    • Great!
    • I've had this for awhile and it's very supportive! Although I found that the 32DD that I usually wear was a little too small but I don't notice unless I'm wearing it for awhile.
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  • Chantelle C Magnifique Minimizer Bra
    • Chantelle:
    • C Magnifique Minimizer Bra
    • 119 reviews
    • Colors:
    • +2 more
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Maintain natural shape in molded double-layer cups
    • Seamless, lined underwire cups are free of padding
    • Flattering lift and support thanks to built-in inner slings
    • Minimize bulge with wide smoothing sides and back
    • Featured Review:
    • on March 26, 2017
    • Comfortable, but problem with show through
    • Chantelle bras are generally comfortable and this one is no different. However, when I read "molded cups" I thought there would be enough material to not have nipple show through, which is the problem I have with most minimizes. This one is essentially 4 layers of the same thin fabric. Again, very comfortable, but I prefer not to have to wear nipple guards with a bra.
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  • Wacoal Awareness Seamless Bra
    • Wacoal:
    • Awareness Seamless Bra
    • 144 reviews
    • Colors:
    Details:
    • This seamless underwire bra offers support and full coverage
    • Natural shape achieved with inner slings in molded cups
    • Shoulder pain relieved with wide comfort straps
    • 42&44 DD/DDD and G/H cups have rigid straps
    • Smooth, stretch jacquard calla lily microfiber
    • Featured Review:
    • on March 11, 2017
    • Finally!
    • I normally wear the Wacoal Retro Chic bra which I love because it's retro, and it gives a super great lift. However, it would never be flush against my chest, in between my breast which always felt weird. This finally fits correctly but my only complaint is that I feel as if it's not as uplifting as the Waocal Retro Chic.
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  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 51 reviews
    • Colors:
    Details:
    • Push your limits in this high intensity, underwire sports bra
    • Built for high-impact activities such as Running or Zumba
    • Encapsulated cups for support; compression for holding
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on February 23, 2017
    • Comfortable and Supportive
    • It fits and supports like a regular bra but the material is stiffer. Even with a heavier fabric it's really comfortable. However, with all the seaming it's not the smoothest look under a T-shirt. The racer back option is not practical for me, it means having to re-adjust the strap length. I had to wash it well before 1st wearing because the elastic in the straps was squeaky. It seems to be fine now. Also, because of the side boning, this is not an all day bra for me as it starts to chafe eventually.
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  • Wacoal Retro Chic Bra
    • Wacoal:
    • Retro Chic Bra
    • 197 reviews
    • Colors:
    Details:
    • Beautiful, vintage inspired lace underwire bra
    • Superior lift and shape due to seamed, double-layer cups
    • Minimize bulge with smoothing wings and back
    • End strap slipping with adjustable, leotard back straps
    • Additional support from sewn-on elastic underband
    • Featured Review:
    • on March 25, 2017
    • Comfortable
    • I bought Wacoal because at an H cup not having the little plastic stays on the side is much more comfortable. This was immediately comfortable and allowed free movement from day 1.
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  • Elomi Morgan Side Support Bra
    • Elomi:
    • Morgan Side Support Bra
    • 10 reviews
    • Colors:
    Details:
    • Lift and shape your breasts in this full cup bra
    • Mirror your shape in seamed 4-part unlined underwire cups
    • Additional side support thanks to powernet mesh wings
    • Customize the fit with adjustable, close-set stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on January 7, 2017
    • Great bras
    • I buy all of my bras from here and I love the way they fit. I just brought 6 last month but the only complaint I have is when they have a sale they always out of the colors that are on sales.
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  • Le Mystère Sophia Plunge T-Shirt Bra
    • Le Mystère:
    • Sophia Plunge T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Lovely & uniquely designed semi-convertible plunge bra
    • Supportive, seamless underwire demi cups are foam-lined
    • Front adjustable stretch straps with J-hook conversion
    • Close-set straps and lace webbing insets add femininity
    • Straps won't slip on small or sloping shoulders
    • Featured Review:
    • on July 29, 2016
    • I'm signing on to buy more.
    • Save on shipping and buy two. I wear a 40D and had low expectations. I was pleasantly surprised.
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  • Pour Moi Amour Lace Bra
    • Pour Moi:
    • Amour Lace Bra
    • 13 reviews
    • Colors:
    • +2 more
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Vibrant contrast double-lined underwire cups
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 19, 2017
    • very comfortable!
    • I bought this I didn't have it no more than 2 weeks and the wire popped through
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  • Bramour Brooklyn Front Close Bra
    • Bramour:
    • Brooklyn Front Close Bra
    • Colors:
    Details:
    • Stunning two-tone lace, front-close underwire full cup bra
    • Supportive, 3-part cups are designed to shape and lift breasts
    • Cushioned sling covers entire Wonderwire for complete comfort
    • Lovely, semi-sheer lace back and wings
    • Easy, yet secure, slide hook front closure feature
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  • Parfait Sandrine Longline Plunge Bra
    • Parfait:
    • Sandrine Longline Plunge Bra
    • Colors:
    Details:
    • Fall in love with this romantic floral lace, longline bra
    • Structured foam-lined contour cups add lift and shape
    • Floral lace highlights the flattering deep plunging neckline
    • Reinforced underbust and side boning helps promote support
    • Shimmery, fully adjustable, close-set, stretch straps
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  • Bramour Madison Wire-Free Bra
    • Bramour:
    • Madison Wire-Free Bra
    • Colors:
    Details:
    • Experience superior support with the wire-free Magiclift deign
    • Cushioned inner slings around cups provide excellent definition
    • Supportive, lighty lined, seamed cups with high center gore
    • Shimmer floral patterned lace for an ultra-feminine feel
    • Get a flawless, comfortable fit and feel with power mesh wings
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  • Bravado! Buttercup Wire-Free Nursing Bra
    • Bravado!:
    • Buttercup Wire-Free Nursing Bra
    • Colors:
    Details:
    • Petal-soft, convertible wire-free nursing bra
    • Perfect fit thanks to stretchy foam-lined, seamless cups
    • Convenient one-handed nursing clips
    • Excellent side support thanks to built-in boning
    • Customize the fit with fully adjustable stretch straps
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  • Curvy Couture Ultimate Fit High Impact Sports Bra
    • Curvy Couture:
    • Ultimate Fit High Impact Sports Bra
    • Colors:
    Details:
    • Be active in this underwire sports bra
    • Encapsulated cups support each breast individually
    • Breathable mesh inside cups keep you cool
    • Supportive seamless foam-lined underwire cups
    • Cushioned top straps with stretch adjustable back straps
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  • Chantelle C Ideal Back Smoothing T-Shirt Bra
    • Chantelle:
    • C Ideal Back Smoothing T-Shirt Bra
    • 29 reviews
    • Colors:
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on March 5, 2017
    • Comfort and Support
    • This bra fits me perfectly, love that the straps come in a bit at the back so they're never sliding off my shoulders. Super comfortable and my new go-to t-shirt bra. Just wish it came in a nude color.
    ×
  • Paramour Captivate Bra
    • Paramour:
    • Captivate Bra
    • 11 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Added support thanks to the side boning
    • Optimum fit with unlined lace 3-part cups
    • End strap slipping with adjustable, close-set stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on March 15, 2017
    • Love it!
    • I've had this for about a month and it's still going strong! The cups run a size small, so I'd reccomend going a size up. It's really pretty and comfortable! The straps are pretty far apart, someone tall like me with broad shoulders will fill it out, but if you are small it might not fit quite right.
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  • Pour Moi Imogen Rose Bra
    • Pour Moi:
    • Imogen Rose Bra
    • 16 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Gorgeous floral embroidered unlined cups with side boning
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 7, 2017
    • Lovely bra
    • I love how pretty this bra is and it fits well too.
    ×
  • Curvy Kate Vixen Balconette Bra
    • Curvy Kate:
    • Vixen Balconette Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this balconette bra
    • Natural lift thanks to the seamed, darted underwire cups
    • Cups are foam-lined and fully opaque for modesty
    • Customize the fit with adjustable stretch straps
    • Smooth 2 column, 3 row hook and eye back closure
    ×
  • Charnos Rosalind Bra
    • Charnos:
    • Rosalind Bra
    • 7 reviews
    • Colors:
    Details:
    • This gorgeous underwire lace bra offers incredible shape
    • Beautiful stretch lace, seamed cups provide a natural look
    • Innovative textronic lace adds a unique richness to this style
    • Supportive inner slings center and lift breasts
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on March 7, 2017
    • Great support, pretty bra!
    • Love this bra. Got a 34E and it fits beautifully. No poking over the sides, no squashing in the middle. With breasts that are slightly wider set, this bra rests comfortably against my sternum and provides all day support. I will buy more from this brand.
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  • Prima Donna Twist I Want You Sheer Bra
    • Prima Donna:
    • Twist I Want You Sheer Bra
    • Colors:
    Details:
    • Get an amazing fit in the seamed 4-part underwire cups
    • Slighty less coverage than other Prima Donna bras
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
    ×
  • Bravado! Body Silk Wire-Free Nursing Bra
    • Bravado!:
    • Body Silk Wire-Free Nursing Bra
    • 34 reviews
    • Colors:
    Details:
    • Total comfort this seamless, wire-free nursing bra
    • Shaping provided by lightweight removable foam inserts
    • Custom fit thanks to ribbed, stretch underband
    • Easy-to-reach and open nursing snap down clips
    • Conversion clips included for when you are done nursing
    • Featured Review:
    • on February 24, 2017
    • Great fit
    • I've tried a few different brands and this is by far the best. Quality, good fit, supportive for larger sizes. I'm in love
    ×
  • Bramour Chelsea Wire-Free Bra
    • Bramour:
    • Chelsea Wire-Free Bra
    • Colors:
    Details:
    • Get total comfort in this stunning wire-free full coverage bra
    • Unmatched shape and comfort thanks to supportive 3-part cups
    • Complete coverage thanks to higher center gore
    • Elastic along upper edge of cups for a smooth transition to skin
    • Get a flawless, comfortable fit and feel with power mesh wings
    ×
  • Wacoal Visual Effects Wire-Free Minimizer Bra
    • Wacoal:
    • Visual Effects Wire-Free Minimizer Bra
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Comfortable wire-free style with power mesh wings
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    ×
  • Fantasie Sasha Side Support Bra
    • Fantasie:
    • Sasha Side Support Bra
    • Color:
    Details:
    • Gorgeous and sophisticated floral print bra
    • Breasts are lifted with deep underwire cups and vertical seaming
    • Excellent side support thanks to 4-part cup design
    • Get a custom fit with fully adjustable limited stretch straps
    • Adjusters stay in place with unique scalloped edging on straps
    ×
  • Curvy Couture Everyday Glamour Bra
    • Curvy Couture:
    • Everyday Glamour Bra
    • Colors:
    Details:
    • Lovely full cup underwire bra with lace overlay
    • Supportive 3-part underwire cups
    • Flattering lift and support from built-in inner slings
    • Eliminate back bulge with wide, smoothing back wings
    • Back adjustable stretch straps with comfort top straps
    ×
  • Paramour Ellie Tulle Bra
    • Paramour:
    • Ellie Tulle Bra
    • Color:
    Details:
    • Make this bra part of your Spring must-have lingerie collection
    • Whimsical floral print and embroidered underwire bra
    • Get amazing lift and shape with vertical seams and high apex cups
    • Straps stay in place thanks to the close-set strap design
    • Customize your fit with back adjustable stretch straps
    ×
  • Paramour Lou Lou T-Shirt Bra
    • Paramour:
    • Lou Lou T-Shirt Bra
    • Colors:
    Details:
    • Fall in love with this stunning, lightly-lined lace bra
    • Supportive, underwire cups with vertical seams for subtle lift
    • End strap slipping with adjustable, close-set stretch straps
    • Customize your fit with fully adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Prima Donna The Sweater High-Impact Sports Bra
    • Prima Donna:
    • The Sweater High-Impact Sports Bra
    • Color:
    Details:
    • Keep going strong in this high-impact underwire sports bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups for support; compression for holding
    • Anti-chafing super soft elastic underband for comfort
    • No irritation in the seamless, breathable underwire cups
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  • Viewing All 27 items
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