40G NEW ARRIVALS

34 Results
  • Viewing All 34 items
40G NEW ARRIVALS (34 Results)
  • Panache Ultimate Maximum Control Sports Bra
    • Panache:
    • Ultimate Maximum Control Sports Bra
    • 531 reviews
    • Colors:
    Details:
    • Bounce reduced by 83% when wearing our #1 sports bra
    • Each breast is supported with smooth underwire cups
    • Firm support provided by foam cups and flexible underwire
    • Breathable mesh insert on front helps keep you cool
    • Stay dry with lightweight, moisture-wicking microfiber
    • Featured Review:
    • on August 22, 2016
    • Best bra I've ever owned
    • I highly recommend this product. It's to find bras that actually support my GG breasts while I workout. This bra defently does the trick. My one problem with it is the fabric in the middle above the underwire tends to crease, but its merely aesthetic. I really do love this bra. I'll definitely be buying more from this brand.
    ×
  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 157 reviews
    • Colors:
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 26, 2016
    • Best ever
    • I bought this bra several weeks ago, and I am absolutely in love!! I have to buy a large size and I never know a bra will fit. This will always be my go to bra. It fits large breasts, so if anyone else is searching for a comfortable bra, look no further this is the one for you.
    ×
  • Pour Moi Cherish Side Support Bra
    • Pour Moi:
    • Cherish Side Support Bra
    • 4 reviews
    • Colors:
    Details:
    • Achieve great side support in this 3-part cup unlined bra
    • Mirror your natural shape in double-layer cups
    • Side boning for added reinforcement
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on August 2, 2016
    • Sexy bra!
    • Had to return for a larger cup size. Fabric is scratchy but haven't washed it yet. Didn't plan on being larger so some clothes are tight. Good support!
    ×
  • Chantelle C Magnifique Minimizer Bra
    • Chantelle:
    • C Magnifique Minimizer Bra
    • 96 reviews
    • Colors:
    • +5 more
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Maintain natural shape in molded double-layer cups
    • Seamless, lined underwire cups are free of padding
    • Flattering lift and support thanks to built-in inner slings
    • Minimize bulge with wide smoothing sides and back
    • Featured Review:
    • on August 24, 2016
    • One complaint only
    • I love this bra because it definitely minimizes BUT I wish the wire was made to extend all the way to the end under the arms.
    ×
  • Wacoal Basic Beauty T-Shirt Bra
    • Wacoal:
    • Basic Beauty T-Shirt Bra
    • 109 reviews
    • Colors:
    • +3 more
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on August 25, 2016
    • Most comfortable bra!
    • I have a lot of trouble getting bras to not get uncomfortable half way thru the day. This Wacoal bra is worth the money!
    ×
  • Wacoal Red Carpet Strapless Bra
    • Wacoal:
    • Red Carpet Strapless Bra
    • 72 reviews
    • Colors:
    Details:
    • Smooth silhouette in this strapless underwire bra
    • Added comfort with padded underband and foam-lined cups
    • Virtually invisible under clothing with seamless cups
    • Bra stays in place thanks to the Mobilon® strip
    • Excellent side-support with built-in boning
    • Featured Review:
    • on August 12, 2016
    • Perfect fit!
    • I tried this bra on without the straps. The support is superior for a C cup. It looked so good under the top I was wearing (that had very thin straps, thus the strapless bra.) It comes with straps also, so you can wear it anytime. Expensive, but worth it.
    ×
  • Elomi Cate Side Support Bra
    • Elomi:
    • Cate Side Support Bra
    • 25 reviews
    • Colors:
    Details:
    • Lift and shape your breasts in this full cup bra
    • Seamed, 3-part double-layer underwire cups
    • Maximum lift and natural shape thanks to exterior side panels
    • Breathable mesh wings help smooth your back
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 17, 2016
    • Great support
    • True to size. Supportive. Would like to see this bra come padded so it could be worn under t shirts. The extra fabric under the underwire it a little itchy to me but is gettin better with a few washes.
    ×
  • Goddess Keira Banded Satin Bra
    • Goddess:
    • Keira Banded Satin Bra
    • 171 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this unlined underwire bra
    • Non-stretch 100% satin polyester cups for great support
    • Added support thanks to 3-part seamed cups
    • End strap slipping with adjustable, close-set straps
    • Columns and rows increase with size
    • Featured Review:
    • on August 18, 2016
    • great sizing, good support
    • This is about as comfortable as you can get in a 38M. It offers great support for normal daily use (not for sports!). The only bummer is I can't find matching panties!
    ×
  • Chantelle Révèle Moi Bra
    • Chantelle:
    • Révèle Moi Bra
    • 10 reviews
    • Colors:
    Details:
    • Supportive, full coverage 4-part cup underwire bra
    • Excellent lift and shape thanks to seamed, unlined cups
    • Minimizing effects help reduce the appearance of your bust
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on August 22, 2016
    • Soooo comfortable!
    • This bra is so easy to wear. You don't even know you have it on. I usually want to come home and take off my bra asap, but this one I can actually wear for 12 hours plus and still feel comfy. The only downside is it doesn't have modesty panels at all, but still seems to do the job fairly well.
    ×
  • Parfait Casey Plunge T-Shirt Bra
    • Parfait:
    • Casey Plunge T-Shirt Bra
    • 13 reviews
    • Colors:
    Details:
    • Seamless underwire plunge T-shirt bra
    • Floral lace detail atop foam-lined cups lays flat
    • Supportive side boning and power net mesh wings
    • Fully adjustable, close-set, stretch straps won't slip
    • Stretch microfiber
    • Featured Review:
    • on June 18, 2016
    • Perfect fit !
    • I happy about this purchase. It's comfortable and fits perfectly!
    ×
  • Pour Moi Madison Bra
    • Pour Moi:
    • Madison Bra
    • 3 reviews
    • Colors:
    Details:
    • Achieve lift and shape in this seamed 3-part cup bra
    • Striped double-layer underwire cups with lace inset
    • Customize the fit with adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on May 4, 2016
    • Great bra
    • Fits true to size, lace bra, no padding. Very comfortable
    ×
  • Parfait Lucie Bra
    • Parfait:
    • Lucie Bra
    • 3 reviews
    • Colors:
    Details:
    • Feel luxurious in this stunning underwire bra
    • Beautiful shape and lift thanks to darted, seamed cups
    • Excellent side support thanks to built-in boning
    • End strap slipping with fully adjustable, close-set straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on May 4, 2016
    • Pretty and comfortable
    • I really like this bra. It's supportive but has a really natural shape and feel. I wish it came in more colors because I'd probably get it in every color! I love it.
    ×
  • Parfait Aline T-Shirt Bra
    • Parfait:
    • Aline T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this amazing T-shirt bra
    • Foam underwire cups with subtle striped pattern
    • Tulle trim along plunge neckline with bow accent
    • Customize the fit with back adjustabe, close-set stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Contradiction Strapped Bra
    • Contradiction:
    • Strapped Bra
    • Color:
    Details:
    • Look stunning in this supportive cage-inspired sexy bra
    • Mirror your natural shape in unlined underwire cups
    • Seams in cups are boned providing great structure
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Elomi Bijou Convertible T-Shirt Bra
    • Elomi:
    • Bijou Convertible T-Shirt Bra
    • Colors:
    Details:
    • You'll love the coverage of this underwire T-shirt bra
    • Achieve a smooth silhouette with contour foam-lined cups
    • Sexy front plunge makes it ideal for low-cut tops
    • Stretch straps convert to racerback with J-hook feature
    • 3 column, 2 row hook and eye back closure
    ×
  • Le Mystère Safari Smoother Bra
    • Le Mystère:
    • Safari Smoother Bra
    • 5 reviews
    • Colors:
    Details:
    • Shaping and smoothing, full coverage underwire bra
    • Maintain your natural shape with seamless, unlined cups
    • Wide, two-ply microfiber wings are smooth under clothes
    • Back adjustable, close-set, stretch straps
    • Hook-and-eye closure: 3 columns, 2 rows
    • Featured Review:
    • on May 29, 2016
    • Beautiful! Good fit!
    • I have only worn this a few times, but it fits well, and has great support.
    ×
  • Amoena Isadora Wire-Free Bra
    • Amoena:
    • Isadora Wire-Free Bra
    • 2 reviews
    • Colors:
    Details:
    • Supportive, seamed 3-part cup bra with fabric pockets
    • Comfortable double-layer wire-free cotton-lined cups
    • Fabric pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Comfort front straps, back adjustable stretch straps
    • Featured Review:
    • on February 22, 2014
    • COMFORT
    • VERY comfortable… not aesthetically pleasing… but becomes beautiful because of the comfort quality
    ×
  • Goddess Keira Wire-Free Bra
    • Goddess:
    • Keira Wire-Free Bra
    • Color:
    Details:
    • All-day, full figure support in this seamed, wire-free bra
    • Mirror your natural shape with unlined, non-stretch cups
    • Supportive mesh wings with reinforced side boning
    • End strap slipping with adjustable, non-stretch straps
    • 2-hook=40-48B,40-46C,38-44D,38-42DD,36-40DDD,36-38G,36H
    ×
  • Paramour Ellie Bra
    • Paramour:
    • Ellie Bra
    • Color:
    Details:
    • Stunning, tulle and floral embroidered demi underwire bra
    • Anchored support with reinforced, rigid side panels
    • Customize the fit with back adjustable stretch straps
    • Smooth, 3 column, 2 row hook and eye back closure
    • Columns and rows may increase with size
    ×
  • Paramour Captivate Bra
    • Paramour:
    • Captivate Bra
    • 3 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Added support thanks to the side boning
    • Optimum fit with unlined lace 3-part cups
    • End strap slipping with adjustable, close-set stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 30, 2015
    • I Love This Bra
    • This is becoming my favorite bra in my closet. I got the black one, and I love how it looks. It's very pretty, which is sometimes hard to find in my size. The straps and band are extra wide, which is perfect. This bra fits great, and gives a really good shape. My one complaint was the lace used to be kind of itchy, but after one wash that isn't a problem anymore.
    ×
  • Ashley Graham Icon Balconette Bra
    • Ashley Graham:
    • Icon Balconette Bra
    • Color:
    Details:
    • Look gorgeous in this supportive unlined balconette bra
    • Great lift with seamed underwire cups and built-in inner slings
    • Mixture of lace and mesh adds a sexy element
    • Power mesh wings with side boning for anchored support
    • End strap slipping with adjustable, close-set straps
    ×
  • Paramour Madison T-Shirt Bra
    • Paramour:
    • Madison T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Prevent show through in this seamless, underwire T-shirt bra
    • End strap slipping with adjustable, close-set stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows may increase with size
    • Stretch microfiber with floral lace trim
    • Featured Review:
    • on November 4, 2014
    • Wish it fit
    • I really liked how wide the straps were, as well as the softness of the cups. The lace was a good touch, but a little itchy. I would have been able to deal with it, but unfortunately, this bra did not fit me. The band was just a smidgen too big (on the smallest hook it was great) and the cups were a little small (I was getting some spillage). If the band size went down to 30 I would have gotten it.
    ×
  • Fantasie Marianna Plunge Bra
    • Fantasie:
    • Marianna Plunge Bra
    • Color:
    Details:
    • Mirror your natural shape in this lovely supportive bra
    • Seamed 3-part unlined undewire cups with cross-dyed lace
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Customize the fit with adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
    ×
  • Elomi Aquila Side Support Bra
    • Elomi:
    • Aquila Side Support Bra
    • Color:
    Details:
    • Stunning, exotic floral print full cup underwire bra
    • Great uplift and separation thanks to seamed, rigid cups
    • Power mesh wings help anchor bra to body for stability
    • Fully adjustable stretch straps partially convert with J-hook
    • Ultra-plush, 3 column, 2 row hook and eye back closure
    ×
  • Ashley Graham Icon Convertible Lace T-Shirt Bra
    • Ashley Graham:
    • Icon Convertible Lace T-Shirt Bra
    • Colors:
    Details:
    • This adorable underwire T-shirt bra keeps you feeling sexy
    • Fun patterns and textures truly make this a one-of-a-kind style
    • Tantalizing spaghetti strap detail across upper cups
    • Get complete support and shape with foam-lined contour cups
    • Shimmery, fully adjustable stretch straps offer a custom fit
    ×
  • Ashley Graham Provocative Geo Cage Bra
    • Ashley Graham:
    • Provocative Geo Cage Bra
    • Color:
    Details:
    • Trendy geometric patterned seamless lace underwire bra
    • Mirror your natural shape in mesh-lined underwire cups
    • Tantalizing spaghetti strap detail across upper cups
    • Darling bow at center gore with keyhole detail
    • Reinforced support thanks to outer sling and side boning
    ×
  • Ashley Graham Provocative Geo Demi Bra
    • Ashley Graham:
    • Provocative Geo Demi Bra
    • Color:
    Details:
    • Trendy geometric patterned seamless lace contour bra
    • Seamless, contour cups are foam-lined for structured shape
    • Tantalizing stretch strap detail across upper cups
    • Darling bow at center gore with keyhole detail
    • Reinforced support thanks to outer sling and side boning
    ×
  • Paramour Sweet Revenge Bra
    • Paramour:
    • Sweet Revenge Bra
    • 29 reviews
    • Colors:
    Details:
    • Supportive, underwire bra with 3-part seamed cups
    • Added shape thanks to the side boning
    • Customize the fit with fully adjustable, stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows may increase with size
    • Featured Review:
    • on April 2, 2015
    • Cute bra
    • I love/hate this bra. It is really cute and it holds me up very nicely. The straps are set on the very outside of my shoulders and the band is very tight. I bought an extender and that works perfectly. Other than that, this bra is the first bra in a while that fits me well and doesn't make me spill over the top.
    ×
  • Dominique Juliette Strapless Longline Corset
    • Dominique:
    • Juliette Strapless Longline Corset
    • Colors:
    Details:
    • This elegant satin longline bra is your wedding day essential
    • Achieve a flawless smooth and sleek silhouette with secure hold
    • Supportive boning throughout for the most streamlined fit
    • Seamed, foam-lined cups offer ideal support and shape
    • Sexy, low-back with power mesh back wings
    ×
  • Panache Tango Balconette Bra
    • Panache:
    • Tango Balconette Bra
    • 7 reviews
    • Colors:
    Details:
    • Achieve uplift and coverage in this unlined balcony bra
    • Shiny satin trim along top edge cup for added coverage
    • Excellent shape thanks to seamed, underwire cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer microfiber mesh with leaf motif embroidery
    • Featured Review:
    • on August 25, 2016
    • Support!
    • This bra has full coverage cups so don't expect to wear a low cut shirt, however do expect the best support without feeling the weight of your breasts on your shoulders or back. I'm a very full 30H that requires a consistent tight band, no give strap with cups that won't allow "spillage", without that I look like a complete mess. I know people say that and get the side glance but I'm 5'2" and 125lbs, it's very easy for me to instantly go from professional to frumpy. There is very little jiggle when walking, hardly any movement when jumping (seriously I can't believe I typed that!), and no back fat rolls! There is zero padding but I can handle having a sweater in my tote in turn for support.
    ×
  • Elomi Morgan Side Support Bra
    • Elomi:
    • Morgan Side Support Bra
    • 4 reviews
    • Colors:
    Details:
    • Lift and shape your breasts in this full cup bra
    • Mirror your shape in seamed 4-part unlined underwire cups
    • Additional side support thanks to powernet mesh wings
    • Customize the fit with adjustable, close-set stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on June 3, 2016
    • Perfect Fit
    • This style is comfortable and fits me perfectly. I would recommend it to any plus size lady.
    ×
  • Parfait Danielle Longline Bra
    • Parfait:
    • Danielle Longline Bra
    • 2 reviews
    • Color:
    Details:
    • Achieve dramatic uplift in this sexy longline bra
    • Foam-lined underwire cups with pretty lace overlay
    • Side boning and power mesh wings for added support
    • Back adjustable stretch straps
    • 3 column, 5 row hook and eye back closure
    • Featured Review:
    • on November 29, 2013
    • Ooh la la!
    • I ordered one cup size down based on past experience with this brand. The FF fits perfectly and it is a beautiful bra. I really never thought I'd find pretty underwear in my size! I probably wouldn't wear this for more than 12 hours but is comfortable enough for every day.
    ×
  • Paramour Amber Lace Bra
    • Paramour:
    • Amber Lace Bra
    • Color:
    Details:
    • Elegant and sexy lace underwire bra
    • Beautiful contrasting eyelash lace over delicate tulle lining
    • Customize the fit with fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Columns and rows may increase with size
    ×
  • Paramour Madison Unlined Bra
    • Paramour:
    • Madison Unlined Bra
    • 9 reviews
    • Colors:
    Details:
    • Supportive, unlined molded double-layer cup underwire bra
    • End strap slipping with the adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Semi-sheer stretch floral lace
    • Featured Review:
    • on October 28, 2014
    • I love Paramour Products
    • Since I began wearing Paramour bra and panties over a year ago, this has been my go to brand. I love the syling and the fit of their products. I am pretty tall and very toned and had to change my bra size due to working out and since trying this product, I can't believe I hadn't tried sooner. I love paramour.
    ×
  • Viewing All 34 items
Close   
×
×
×

International Shipping Options

Select the country you will be shipping to and your preferred billing currency.

There was an error. Please try again later.

×

Free Shipping!

Free Shipping on all orders over $150 CAD


Close

×

SHOP NOW

Standard Shipping. U.S. Orders Only.

Close



Standard Shipping. U.S. Orders Only.

Close

×



Standard Shipping. U.S. Orders Only.

Close

×

Close