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40G NEW ARRIVALS

21 Results
  • Viewing All 21 items
40G NEW ARRIVALS (21 Results)
  • Wacoal Basic Beauty T-Shirt Bra
    • Wacoal:
    • Basic Beauty T-Shirt Bra
    • 132 reviews
    • Colors:
    • +4 more
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on February 13, 2017
    • Most comfortable and flattering bra I've owned
    • Until I discovered this bra, I thought I was doomed to be uncomfortable because of my size. I now own seven of them and wear them exclusively. The bra is very comfortable and very flattering, a combination I didn't think I could find in size 40G. The straps don't slip, and the bra looks great under any type of shirt or blouse. I hope Wacoal never stops making them!
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  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 181 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 8, 2017
    • Comfortable Bra
    • It's lacking a little support, for me. However it's very comfortable days when I don't need much lift.
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  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 77 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on January 3, 2017
    • Sexy!
    • I ordered this as a cute and sexy bra to wear. It fits great and is super cute!
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  • Curvy Kate Princess Plunge Bra
    • Curvy Kate:
    • Princess Plunge Bra
    • 7 reviews
    • Colors:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your natural shape in double-layer balcony cups
    • Velour polka dots and lace-up ribbon adds a chic touch
    • Great for low-cut necklines thanks to plunging front
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on February 3, 2017
    • Pretty Bra
    • I've been searching for a bra that is both plunge and backless / low back but I can't find the perfect one. I picked up this one to wear with a modification strap to lower the back. It is very pretty and fits me well (5'2", 135 lb, UK 30G). It feels secure and will work for my gown. I'm not sure how stable it would be for an all-day or casual bra, but for what I need, it will be perfect.
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  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • 7 reviews
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Custom, comfortable fit thanks to stretch top cup
    • Brushed elastic underband clings comfortably to body
    • Customize the fit with the fully adjustable stretch straps
    • Featured Review:
    • on February 17, 2017
    • Perfect for petite frames!
    • So glad BN recommend this to me! Low cut cups come nowhere near my armpits and the straps are so short I actually don't have to adjust them for a change. Great uplift similar to a push-up bra. Love it!
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  • Leading Lady Front Close Wire-Free Leisure Bra
    • Leading Lady:
    • Front Close Wire-Free Leisure Bra
    • Colors:
    Details:
    • Put on the Most Comfortable Bra in America™!
    • Fun leopard pattern adds flair and femininity
    • Light support, darted, wire-free molded cups
    • Easy on / off front close feature
    • Straps to stay in place thanks to U-back design
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  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 22 reviews
    • Colors:
    • +2 more
    Details:
    • Enjoy your workout in this medium-impact sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Featured Review:
    • on February 6, 2017
    • Yogi sports bra is so comfortable
    • I am so glad I bought this bra. I can wear it for long periods of time. I was fitted at a retail store.
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  • Bali Side Support  Smoothing Bra
    • Bali:
    • Side Support Smoothing Bra
    • Colors:
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Keep breast tissue face-forward with unique built-in side support
    • Maintain natural looking shape with double-layer molded cups
    • Delicate lace trim adorns cups for an added feminine touch
    • Minimize bounce with rigid front, comfort straps
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  • Elomi Carmen Stretch Convertible Plunge Bra
    • Elomi:
    • Carmen Stretch Convertible Plunge Bra
    • 25 reviews
    • Colors:
    Details:
    • Get unparalleled support in this unlined, underwire plunge bra
    • Seamed, 4-part cups keep breasts lifted and centered
    • Center underband stretches for a comfortable fit on torso
    • Additional support thanks to sturdy powernet mesh wings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 6, 2017
    • Love It!!
    • I got this bra over a year and a half ago, and I loved it so much I got 2 more. I'm currently looking to get 2 more because the ones I have are starting to wear out. Being someone that is bigger chested, and plus size, I was very happy with these bras. I don't feel like I spill out, but they're still great with lower cut shirts. I also think these a very comfortable.
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  • Chantelle C Magnifique Minimizer T-Shirt Bra
    • Chantelle:
    • C Magnifique Minimizer T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Seamless foam cups make this the perfect T-shirt bra
    • Great shape due to fuller coverage and supportive underwire
    • Eliminate back bulge with wide, smoothing back wings
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on February 8, 2017
    • Best comfortable everyday bra ever!
    • This bra is by far one of the most comfortable bras I have ever put on! Plus, this bra makes me look great underneath everything (including my T-Shirts)! Bonus, there is no poke through at the nipple area, which I sometimes have sensitivity to! The best part of this bra is that it really contains and minimizes without making my chest look as flat as a wall, I still have shape! This fits true to size! Love this bra!
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  • Le Mystère Maximum Control Sports Bra
    • Le Mystère:
    • Maximum Control Sports Bra
    • 19 reviews
    • Colors:
    • +3 more
    Details:
    • Train in comfort in this cushioned underwire sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups support each breast individually
    • Prevent show-through with the lightweight foam-lined cups
    • Supportive, power mesh wings anchor to the body
    • Featured Review:
    • on February 17, 2017
    • incredibly supportive sports bra
    • I wear a 32G and participate in a lot of high intensity workouts. This sports bra is incredible. I wear the straps crossed though they are convertible so you can wear them straight which is a nice feature. The band is very snug even on the loosest hooks which makes getting into this bra a little tough but once it's on, the support is amazing. I feel 100% supported and confident that the ladies aren't going anywhere no matter what level of activity I am participating in. highly recommend!
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  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +8 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
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  • Elomi Maya Plunge Bra
    • Elomi:
    • Maya Plunge Bra
    • 1 review
    • Color:
    Details:
    • Get a gorgeous silhouette in this lovely underwire plunge bra
    • Maintain natural looking shape with supportive 4-part unlined cup
    • Low-cut plunging neckline with contrasting lace trim along cup
    • End strap slippage with close-set strap design and U-back
    • Adjusters stay in place thanks to scalloped edges on straps
    • Featured Review:
    • on February 18, 2017
    • Makes my boobs look great
    • This holds my boobs up where they should be. I'm a 38 K
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  • Wacoal Stark Beauty Demi Bra
    • Wacoal:
    • Stark Beauty Demi Bra
    • Colors:
    Details:
    • Feel elegant in this seamless floral lace demi bra
    • Maintain natural shape with lightly lined, underwire molded cups
    • Keep breasts centered thanks to mesh inner slings
    • Minimize slippage with close-set back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
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  • Prima Donna I Want You Sheer Bra
    • Prima Donna:
    • I Want You Sheer Bra
    • Colors:
    Details:
    • Get an amazing fit and feel in this stunning underwire bra
    • Supportive, 4-part seamed cups offers full cup coverage
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
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  • Le Mystère Safari T-Shirt Bra
    • Le Mystère:
    • Safari T-Shirt Bra
    • 5 reviews
    • Colors:
    Details:
    • Feel fierce in this leopard trim, underwire T-shirt bra
    • Alluring pluning neckline and foam-lined cups
    • Incredible shape without excess padding
    • Customize your fit with back adjustable close-set straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 2, 2014
    • Great T-shirt Bra for +sizes (my mom + I BOTH love it but don't have similar shape)
    • Believe it or not, both my mom & I love this bra & wear it as our T-shirt bra even though we don't have the same breast type or body shape. Mine have lost a lot of "upper volume" as the bra fitters say, so I look for bras that will give me an uplifted, youthful rounded shape without super padding like a lot of push-up bras. For ex.b/f this bra, my fave bra was a cut & sew 'Wacoal Retro Chic' in 38-D. In this bra I had to go up to 38E (I believe it's b/c it's b/c of the low stance & plunge factor). My mom is very full busted/figured & can't find bras with straps that fall off her sloping shoulders OR sit flat on her center breastbone; so she cannot get separation. But this does the job great & the straps are fairly wide set. She had to go up in the cup size as well. The low stance also means you'll be able to wear it with any low scoop or v-neck shirt, & the fabric is smooth & doesn't show through anything. It's very comfy, the band is soft. Both of us get a great natural rounded shape. For me (the drooper) I get more of an Oomph b/c it has T-shirt padding. Also, no nips, lace or anything else to show even against skin-tight thin-knit tops. It also lifts & pushes them out a lot more than my Wacoal, making it my go-to bra for over a year now. I do have a bit of emptiness at the top area where the strap attaches, but b/c it is molded into a natural shape no one can tell. I like this a lot - a non-padded bra that can be worn with nearly everything. I had to go from my normal 38-D to a 38-E.
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  • Fantasie Rosanne Side Support Bra
    • Fantasie:
    • Rosanne Side Support Bra
    • Color:
    Details:
    • Gorgeous and sophisticated floral print bra
    • Breasts are lifted with deep underwire cups and vertical seaming
    • Excellent side support thanks to 4-part cup design
    • Get a custom fit with fully adjustable limited stretch straps
    • Adjusters stay in place with unique scalloped edging on straps
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  • Charnos Violet Balconette Bra
    • Charnos:
    • Violet Balconette Bra
    • Color:
    Details:
    • Gorgeous all-over printed floral mesh balconette bra
    • Lift and shape thanks to 4-part, seamed underwire cups
    • Eliminate sliding straps due to unique scalloped edging
    • Fully adjustable stretch straps offer a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Fantasie Marianna Plunge Bra
    • Fantasie:
    • Marianna Plunge Bra
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this lovely supportive bra
    • Seamed 3-part unlined undewire cups with cross-dyed lace
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Customize the fit with adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
    • Featured Review:
    • on January 10, 2017
    • Beautiful Bra
    • Only buy Fantasie bra's - they are so pretty and feel amazing to wear
    ×
  • Elomi Soraya Plunge Cage Bra
    • Elomi:
    • Soraya Plunge Cage Bra
    • 1 review
    • Color:
    Details:
    • Get unparalleled support in this unlined, underwire bra
    • Stay on trend with the chic cage design styling
    • Keep breasts lifted & centered with supportive seamed 4-part cups
    • End strap slipping with fully adjustable close-set stretch straps
    • Smooth, microfiber with power mesh wings
    • Featured Review:
    • on February 17, 2017
    • Beautiful with great support!
    • At the size of 42HH, I'm not used to bras that are so attractive, but this one is pretty and still offers great support.
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  • Cake Lingerie Parfait Flexi Wire Nursing Bra
    • Cake Lingerie:
    • Parfait Flexi Wire Nursing Bra
    • Color:
    Details:
    • Feel beautiful in this lovely lace and polka-dotted nursing bra
    • Breathable, cotton-lined cups for optimum comfort
    • Flexible underwire and 3-part cups promote shape & lift
    • Easy drop down cups for comfortable nursing
    • Reinforced side boning offers added support
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  • Viewing All 21 items
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