40G NEW ARRIVALS

30 Results
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40G NEW ARRIVALS (30 Results)
  • Panache Ultimate Maximum Control Sports Bra
    • Panache:
    • Ultimate Maximum Control Sports Bra
    • 554 reviews
    • Colors:
    Details:
    • Reduce bounce by 83% with our #1 underwire sports bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups support each breast individually
    • Breathable mesh insert on front helps keep you cool
    • Minimize bulge with powernet lined sides and back
    • Featured Review:
    • on November 24, 2016
    • Great Fit
    • Cute colors and fast shipping with every brand and sizes
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  • Wacoal Visual Effects Minimizer Bra
    • Wacoal:
    • Visual Effects Minimizer Bra
    • 21 reviews
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Great style if breasts are different sizes
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    • Featured Review:
    • on November 29, 2016
    • Great bra!
    • I love this bra, it fits really well when most of the bras I try on don't. It's supportive too.
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  • Chantelle Rive Gauche Bra
    • Chantelle:
    • Rive Gauche Bra
    • 104 reviews
    • Colors:
    • +3 more
    Details:
    • Lightweight comfort as the lace lays flat under clothing
    • Rounded, natural silhouette due to angled cup seams
    • Excellent side support with built-in boning
    • Customize the fit with fully adjustable stretch straps
    • Semi-sheer stretch lace lays flat under clothing
    • Featured Review:
    • on October 20, 2016
    • nice fit
    • It is supportive but gives my breasts a funny, square shape. might be the sizing
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  • Anita Maximum Control Wire-Free Sports Bra
    • Anita:
    • Maximum Control Wire-Free Sports Bra
    • 191 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Zumba
    • Encapsulated cups for support; compression for holding
    • Stay dry with moisture-wicking microfiber terry-lined cups
    • Natural shape maintained by seamed double-layer cups
    • Featured Review:
    • on November 21, 2016
    • Love this Sports Bra
    • Even though this bra doesn't have underwire, it is EXTREMELY supportive during very active workouts. I am a 34 DD/E and always thought I had to have underwire to maintain any shape and still have support in a sports bra until this one. And its so comfortable. I love that the inner layer is terry fabric for absorption. It was a little pricey and not on sale when I bought it- but worth every penny.
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  • Le Mystère Dream Tisha T-Shirt Bra
    • Le Mystère:
    • Dream Tisha T-Shirt Bra
    • 225 reviews
    • Colors:
    Details:
    • Sensational smooth and sleek seamless T-shirt bra
    • Seamless front cups are attached to the center panel
    • Feminine modesty with smooth foam-lined underwire cups
    • Experience added support with side boning on wide wings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on November 27, 2016
    • Works better than a minimizer bra
    • Minimizer bras squish and flatten it makes me look stockier at the torso. This makes me look smaller. Just wish it were cheaper. Usually when I buy an American bra i end up in a smaller cup size. This is the only brand and style that matches the bra size calculator of 34DDD or 34F for me perfectly. It is so comfortable i forget i have it on yet gives much needed support. Improves my posture and makes me look as if i lost 15-20 lbs. For PMS week I got a 34G and sure enough that fits perfectly.
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  • Fantasie Alex Side Support Bra
    • Fantasie:
    • Alex Side Support Bra
    • 11 reviews
    • Colors:
    Details:
    • Pretty and elegant, 4-part cup underwire bra
    • Supportive, reinforced side panel helps anchor bra
    • Adjustable, close-set, embroidered stretch straps
    • Columns and rows increase with size
    • Hook count: 2-hook = D-G cups
    • Featured Review:
    • on August 26, 2016
    • Perfect for full on bottom breasts
    • This is the best fitting bra I've ever worn. I was squeezed into ill-fitting 34DD bras until I measured myself properly and found I was supposed to be wearing a UK 34G! But everything I tried in that size gapped at the top with excess fabric and was too tight at the bottom. After losing 40 pounds the tops of my chest is a little deflated. With this mostly closed on top Fantasie Alex with stretch lace I get great support and a perfect fit.
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  • Goddess Adelaide Banded Lace Bra
    • Goddess:
    • Adelaide Banded Lace Bra
    • 24 reviews
    • Colors:
    Details:
    • Flatter your figure in this supportive underwire bra
    • Mirror your natural shape with unlined, 4-part cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch lace and mesh
    • Hook count: 2-hook = 38-42DD, 36-40DDD, 34-38G, 34-36H, 34I
    • Featured Review:
    • on July 17, 2016
    • Perfect fit
    • Best fitting bra I have ever bought. It is difficult to find a bra that the flesh does not bubble over the top this one works, and is lace and not to sheer at the same time
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  • Anita Active Momentum Wire-Free Sports Bra
    • Anita:
    • Active Momentum Wire-Free Sports Bra
    • 81 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Kickboxing
    • Compression fit holds the breast tissue down
    • Mirror your shape in soft terry cloth lined molded cups
    • Close-set, back adjustable, stretch straps won't slip
    • Featured Review:
    • on November 17, 2016
    • Best ever for Larger Breasts
    • This is the second Active Momentum I have purchased. The first one is still in excellent shape after two years of use and washing which speaks to how well made it is. I am a 32F and have tried every expensive bra out there. This is by far the most comfortable for all-day wear. I am a flight attendant and I can be in this bra for 16 hours and not notice I'm wearing it. It's comfortable enough to sleep in also. It doesn't stretch out and slide up my back, the straps don't start digging into my shoulders, and the material breathes. It is very supportive and while it's excellent for sports it also looks fine under blouses or t-shirts for everyday wear. The front is high so it's not practical to wear with lower cut tops.
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  • Elomi Energise Medium Control Convertible Sports Bra
    • Elomi:
    • Energise Medium Control Convertible Sports Bra
    • 19 reviews
    • Colors:
    Details:
    • Workout in ease with this medium impact sports bra
    • Built for mid-impact activities such as Cycling
    • Support each breast individually with encapsulated cups
    • Get a great shape with the unlined, 3-part cups
    • Stretch straps convert to racerback thanks to J-hook
    • Featured Review:
    • on November 22, 2016
    • Favorite sports bra ever
    • I have larger than average breasts, this bra is supportive and comfortable. The straps don't slide on their own, and it fits perfectly.
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  • Chantelle Parisian Plunge Bra
    • Chantelle:
    • Parisian Plunge Bra
    • 8 reviews
    • Colors:
    Details:
    • Pretty semi-sheer tulle lace underwire bra
    • Supportive, 4-part cups offer lift and create a rounded look
    • Seductive, plunging neckline for a more appealing silhouette
    • Flat seams allow for an almost invisible look under clothing
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on November 30, 2016
    • my second of this bra!
    • I bought my first chantelle parisian plunge bra after a fitting by a department store associate. I find it to be supportive and minimizing. It provides relatively full coverage, as full coverage as a plunge can provide anyway. The band will stretch with time. The bra is true to size. I just bought my second here and highly recommend it.
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  • Le Mystère Lace Tisha Bra
    • Le Mystère:
    • Lace Tisha Bra
    • 95 reviews
    • Colors:
    Details:
    • Beautiful and elegant, this T-shirt bra is like a dream
    • Seamless underwire cups are contoured and foam-lined
    • Slightly less cup coverage than Tisha full fit bra
    • End strap slipping with adjustable close-set straps
    • Silky smooth stretch microfiber and lace
    • Featured Review:
    • on October 25, 2016
    • Best Bras Ever!
    • I have bought these bras for years. I love them. Good support for the girls and pretty too!!
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  • Panache Medium Control Wire-Free Sports Bra
    • Panache:
    • Medium Control Wire-Free Sports Bra
    • 15 reviews
    • Colors:
    Details:
    • Workout with ease in this wire-free, sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Lasting comfort thanks to the cushioned underband
    • Shoulder pressure is dispersed due to wide straps
    • Featured Review:
    • on September 4, 2016
    • Comfy, medium support
    • Pros: comfy, soft fabric, medium support, good for lower impact sports, sweat-wicking, easy to put on/take off, racerback conversion is great. Cons: the Panache brand sticker came rubbed off on my clothes (on both of mine), not a good choice if you need to jump a lot or do inversions (handstands, etc.). I own two of these and wear them regularly for biking. I wanted something comfy and easy to put on since I bike to work and usually change once I'm there.
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  • Fantasie Zoe Side Support Bra
    • Fantasie:
    • Zoe Side Support Bra
    • 3 reviews
    • Colors:
    Details:
    • Sexy meets sophistication in this underwire bra
    • Supportive 4-part cups provide the most natural breast shape
    • Cups seams lift while elastic trim on cups offer a custom fit
    • Comfortable stretch wings will not dig and offer fuller coverage
    • Say goodbye to slipping straps thanks to U-back design
    • Featured Review:
    • on September 16, 2016
    • Great supportive, comfortable bra
    • Fits well and supports from the side and underneath.
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  • Prima Donna Divine Lace Bra
    • Prima Donna:
    • Divine Lace Bra
    • 7 reviews
    • Colors:
    Details:
    • Feel absolutely gorgeous in this seamless lace bra
    • Natural shape is maintained thanks to unlined, molded cups
    • Supportive, rigid cups keep breasts lifted all day long
    • Soft, padded underwire is nickel-free for optimum comfort
    • Back adjustable, close-set stretch straps
    • Featured Review:
    • on July 21, 2016
    • Beautiful Lace
    • and great fit! Bought several colors as my go to Bra...
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  • Pour Moi Body Comfort Side Support Bra
    • Pour Moi:
    • Body Comfort Side Support Bra
    • Colors:
    Details:
    • Achieve excellent side support in this 3-part cup bra
    • Mirror your natural shape in unlined underwire cups
    • Strategically placed seams provide great lift
    • Pretty lace trim with bow accent adds a chic touch
    • Back adjustable, close-set stretch straps
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  • Wacoal How Perfect Wire-Free Bra
    • Wacoal:
    • How Perfect Wire-Free Bra
    • Colors:
    Details:
    • All-day comfort in this unbelievably soft wire-free bra
    • Natural shape and support in unlined cups with side boning
    • Covered elastic edge along cups for a custom fit
    • Sewn-on elastic underband for added support
    • Back adjustable, close-set stretch straps
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  • Le Mystère Sophia Plunge T-Shirt Bra
    • Le Mystère:
    • Sophia Plunge T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Lovely & uniquely designed semi-convertible plunge bra
    • Supportive, seamless underwire demi cups are foam-lined
    • Front adjustable stretch straps with J-hook conversion
    • Close-set straps and lace webbing insets add femininity
    • Straps won't slip on small or sloping shoulders
    • Featured Review:
    • on July 29, 2016
    • I'm signing on to buy more.
    • Save on shipping and buy two. I wear a 40D and had low expectations. I was pleasantly surprised.
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  • Fantasie Zoe Plunge Balcony T-Shirt Bra
    • Fantasie:
    • Zoe Plunge Balcony T-Shirt Bra
    • 4 reviews
    • Colors:
    Details:
    • Achieve a flawless silhouette in this contour T-shirt bra
    • Seamless and smooth lightly foam-lined, underwire cups
    • Mesh-lined wings for anchored support
    • Pleated, fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 16, 2016
    • AMAZING!!! My new favorite!
    • I tried this bra on a whim and I am IN LOVE!!! Definitely my new favorite bra :) If you're petite with a small band size and large cup, this is the bra for you!!
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  • Lilyette Enchantment Minimizer Bra
    • Lilyette:
    • Enchantment Minimizer Bra
    • 101 reviews
    • Colors:
    Details:
    • Feel beautiful and confident in this underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Helps reduce size not shape with molded, unlined cups
    • Eliminate back bulge with wide, smoothing wings
    • Fully adjustable, close-set straps, won't slip
    • Featured Review:
    • on November 30, 2016
    • Perfect Fit
    • I bought 2 of these in black and brown on 11/25 and they arrived on 11/30. Super fast shipping! I am a 34G which is super hard to find in stores because usually i only see G in 38 or sometimes 36 or no G at all. I have a small back and stomach so 34 is the only one that fits me just right and these bras were a perfect fit all around!
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  • Glamorise Comfort Lift Wire-Free Rose Lace Bra
    • Glamorise:
    • Comfort Lift Wire-Free Rose Lace Bra
    • Colors:
    Details:
    • Get complete coverage with this full cup wire-free bra
    • 4-part cup Comfort Lift design provides superb side support
    • Achieve shapely, forward facing breasts with rigid inner slings
    • High center gore and high cups provides full cup coverage
    • Eliminate shoulder strain thanks to soft comfort straps
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  • Elomi Lottie Plunge Bra
    • Elomi:
    • Lottie Plunge Bra
    • Color:
    Details:
    • Achieve incredible shape and support in this full cup bra
    • Alluring plunging neckline is ideal for lower cut tops
    • Structured 4-part cup design for incredible side support
    • Lace trim with elastic lining on cup edge offer a custom fit feel
    • Brushed soft microfiber underband lays smoothly on skin
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  • Goddess Medium-Impact Wire-Free Sports Bra
    • Goddess:
    • Medium-Impact Wire-Free Sports Bra
    • 5 reviews
    • Colors:
    Details:
    • Don't break a sweat in this firm control full coverage sports bra
    • Built for mid-impact activities such as Cycling
    • Compression fit holds the breast tissue down
    • Anti-bacterial cup lining keeps you fresh and comfortable
    • Ultra-soft stretch underband minimizes rubbing or irritation
    • Featured Review:
    • on August 11, 2016
    • Amazing support
    • fits perfectly, and so comfortable!! I highly reccomend this sportsbra!
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  • Glamorise Comfort Lift Wire-Free Lace Support Bra
    • Glamorise:
    • Comfort Lift Wire-Free Lace Support Bra
    • Colors:
    Details:
    • Get complete coverage in this full cup, wire-free bra
    • 3-part cup Comfort Lift design provides superb side support
    • Achieve shapely, forward facing breasts with rigid inner slings
    • High center gore and high cups provides full cup coverage
    • Customizable fit with fully adjustable, close-set stretch straps
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  • Trusst Marjory Bra
    • Trusst:
    • Marjory Bra
    • Color:
    Details:
    • Supportive contour underwire bra designed for fuller busts
    • Poking wires eliminated with the innovative BAST system
    • BAST system redistributes the weight of the bust on the core
    • Prevent show-through with the seamed, foam-lined cups
    • Shoulder pain relief thanks to wide comfort straps
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  • Fantasie Sofia Side Support Bra
    • Fantasie:
    • Sofia Side Support Bra
    • Color:
    Details:
    • Achieve great lift in this unlined 4-part cup underwire bra
    • Added lift and shape with unique side support panels
    • Baroque-inspired embroidery in tones of luscious gold
    • Customize the fit with adjustable, close-set stretch straps
    • Firm stay-put strap support due to unique scallop edge
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  • Dita Von Teese Start Lift Full Cup Bra
    • Dita Von Teese:
    • Start Lift Full Cup Bra
    • Color:
    Details:
    • Feel sophisticated in this gorgeous balcony bra
    • Supportive seamed foam-lined underwire full cups
    • Added support due to side boning and inner slings
    • Gorgeous lace trim with tassel appliqué on center
    • End strap slipping with adjustable leotard stretch straps
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  • Trusst Suzanne Bra
    • Trusst:
    • Suzanne Bra
    • Color:
    Details:
    • Supportive contour underwire bra designed for fuller busts
    • Poking wires eliminated with the innovative BAST system
    • BAST system redistributes the weight of the bust on the core
    • Prevent show-through with the seamed, foam-lined cups
    • Shoulder pain relief thanks to wide comfort straps
    ×
  • Fantasie Caroline Side Support Bra
    • Fantasie:
    • Caroline Side Support Bra
    • Color:
    Details:
    • Achieve great lift in this unlined 4-part cup underwire bra
    • Added lift and shape with unique side support panels
    • Monochromatic floral print adds a feminine touch
    • Customize the fit with adjustable, close-set stretch straps
    • Firm stay-put strap support due to unique scallop edge
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  • Le Mystère Maximum Control Sports Bra
    • Le Mystère:
    • Maximum Control Sports Bra
    • 15 reviews
    • Colors:
    Details:
    • Train in comfort in this high-impact sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups support each breast individually
    • Soft, cushioned underwire & lightweight foam cups
    • Supportive, power mesh wings anchor to the body
    • Featured Review:
    • on August 14, 2016
    • Amazon support for full figure
    • Finally a support bra that is comfortable, stylish, and easy to care for Being a full figured gal, I have suffered from neck, shoulder, and mid back discomfort for many years. All of this is greatly improved since finding this bra. The cup and band support is so good that I don't have to tighten down the shoulder straps to the point of causing grooves in my shoulders or muscle pain. Happy!&
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  • Prima Donna Gracious Side Support Bra
    • Prima Donna:
    • Gracious Side Support Bra
    • 1 review
    • Color:
    Details:
    • Feel gorgeous in this floral patterned, underwire full cup bra
    • Luxe, stretch Leavers lace at top of cup for a custom fit feel
    • Cups provide lift and shape due to side support panels
    • Soft, padded underwire is nickel-free for optimum comfort
    • Smooth, sleek stretch microfiber wings with leotard back
    • Featured Review:
    • on November 30, 2016
    • Wonderful!
    • I purchased this about 3 weeks ago and have worn and washed it several times. This is prettiest bra and the fit and support is amazing. Most importantly, I feel I look great in it!!! Wish it came in other colors - I'd buy them all!!!
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