Promotional Details Start Saving
Home | Bras | 40FF | Best Sellers

40FF Best Sellers

 (24)
Viewing All 24 items
Panache: Ultimate Maximum Control Sports Bra
389 reviews
Colors:
+4 more
Details:
  • Ultimate underwire sports bra reduces bounce by 83%
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Smooth inner cups support each breast individually
  • Cushioned, comfortable underband anchors to body
  • Wide bra straps disperse pressure for extra comfort
Featured Review:
on November 9, 2014
LOVE IT!!!
I like to wait before giving reviews. Nothing beats the test of time. I've had this bra for a while and I absolutely love it. I've bought sports bra and still had to wear another bra underneath to get support. Not this bra. Everything stays in place. I can finally jog and run!!!!! THANK YOU!!!!!
Elomi: Caitlyn Side Support Bra
170 reviews
Colors:
Details:
  • Supportive, unlined molded 3-part cup underwire bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Inner slings and firm mesh wings for added support
  • Fully adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on October 29, 2014
Great Everyday Bra
I own this bra in three colors. I purchased the first two about two years ago and the third last week. They are my go-to everyday bras for their comfort and support. I have very full breasts, and many cups tend to shift during the day and cause the dreaded "quad boob". This bra has never done that. It stays in place and stays comfortable all day. I have also had two of these bras for a very long time and while they have stretched, they are still quite supportive and appropriate for daily wear (though, important to note that I only hand wash them, never in the machine). It is BY FAR the most durable bra I have ever purchased. Only three small complaints. (1) The straps tend to slip off my shoulders during the day sometimes. I'm not sure this can be blamed on the bra, since I have this problem in every bra I own. It might just be my shoulder type. But be aware, that it has happened. (2) The embroidery is pretty defined, so for thinner t-shirts it can sometimes be noticeable. I usually just wear a tank top under my t-shirt and that takes care of it for the most part. (3) It is a bit matronly. This is not my attractive bra. It's not the one I pull out on my anniversary or for Valentine's day. It is my workhorse. Yes, I wish it didn't remind me of my grandmother's lingerie, but for the functionality of it, I'll live. Overall, great purchase and one I will continue to turn to over and over again.
Chantelle: C Magnifique Minimizer Bra
56 reviews
Colors:
+3 more
Details:
  • Full coverage, unlined minimizer underwire bra
  • European cup sizes. See size chart for U.S. conversion.
  • Gives a minimizing effect of one cup size smaller
  • Seamless molded double-layer cups with inner slings
  • Fully adjustable, close-set, stretch straps won't slip
Featured Review:
on September 11, 2014
Great Fit!!!
It's hard sometimes to find a bra that fits a larger breast size .....this bra is GREAT and COMFORTABLE! It fits on the sides perfect and is seam less, so it has a great look and fit. I would highly recommend this bra. And be sure to check sizing chart, cause they are sold in European sizes. Thanks for the wonderful fit!
Le Mystère: Dream Tisha Lace Bra
65 reviews
Colors:
Details:
  • Seamless underwire T-shirt bra with foam-lined cups
  • European cup sizes. See size chart for U.S. conversion.
  • Slightly less cup coverage than Tisha full fit bra
  • U-back design prevents straps from slipping
  • Back adjustable stretch straps
Featured Review:
on October 30, 2014
The ONLY bra for me!
The LeMystere Dream Lace Tisha bra is the ONLY bra I have worn for several years. I wash them on the delicate cycle and hang them to dry on a drying rack and they hold up well. Comfortable, supportive, AND pretty!! I only buy when I can get an excellent deal as they ARE expensive....but so very worth every penny. LOVE, LOVE, LOVE!!
Anita: Maximum Control Wire-Free Sports Bra
154 reviews
Colors:
Details:
  • Maximum control, unlined wire-free sports bra
  • Seamed double-layer molded cups
  • Soft terry cloth lining & comfort front straps
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
Featured Review:
on October 28, 2014
Greatest Sports Bra
I am a size 44DD and always have had to wear wires. Other sports bras just left me hanging over limp. This is my second Anita to buy and will be going back for more. I can wear them all day and be comfortable. They have great support without the pain. I love my new wire-free sports bras.
Wacoal: Basic Beauty Bra
133 reviews
Colors:
+2 more
Details:
  • Seamless, unlined underwire bra
  • Molded full cups with inner slings for great support
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on October 22, 2014
Rides high
This is a very supportive bra but is in no way a sexy bra. I could wear is all day and feel very confident in it, but it has so much support that I found I couldn't wear some shirts with it. Some of my basic tshirts that aren't low cut would still show the very top of the bra. So you have to be selective in what you wear.
Wacoal: Awareness Seamless Bra
97 reviews
Colors:
Details:
  • Seamless, unlined double-layer molded underwire bra
  • Smooth, patterned mesh over stretch nylon cups
  • Padded front straps with back adjustable straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on October 29, 2014
Sizing issues
I have been wearing Wacoal bras for decades . I have 2 sizing issues. . My favorite bra is the Body Suede model but now that my bust size has increased I cannot get that bra in my larger size . I wish Wacoal would fix this problem because that is it's most comfortable bra . Second problem is about this "Awareness" bra which I needed to order in one cup size larger but when it came while the larger cup fit better the chest size ( 34 ) was increased significantly so that after one day of wearing it I was already on the last hooks . Changing just the cup size should not change the chest .
Chantelle: Rive Gauche Bra
71 reviews
Colors:
Details:
  • Seamed, unlined 3-part cup underwire bra
  • European cup sizes. See size chart for U.S. conversion.
  • Molded double-layer cups with side boning for support
  • Ballet-style back design keeps straps from slipping
  • Fully adjustable stretch straps
Featured Review:
on November 30, 2014
LOVE!!
Love this bra! Chantelle please never stop making it! Prime Donna was my fave cuz it's good for big busted girls good support and feels comfortable but this is def better due to pricing. Love!!!
Wacoal: Retro Chic Bra
129 reviews
Colors:
+3 more
Details:
  • Seamed unlined underwire lace bra
  • Molded double-layer full cups offer great support
  • Fully adjustable, close-set, stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on October 30, 2014
Pretty and Supportive!
I found this bra to be both attractive & supportive. The only thing I did not like was I can't wear it under a tee, but I have other Wacoal bras for that. Other than that it is a great bra and I recommend it.
Fantasie: Rebecca T-Shirt Bra
102 reviews
Colors:
+2 more
Details:
  • Lightweight, breathable spacer T-shirt bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Seamless, foam-lined underwire cups for a natural look
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on November 1, 2014
my favourite bra
I love this bra. I already had 3 others, so I knew my size, I just wanted them in every colour thy have. They are supportive, look great, give me a fabulous shape and some CLEAVAGE!
Le Mystère: Dream Tisha T-Shirt Bra
193 reviews
Colors:
Details:
  • Seamless underwire T-shirt bra with foam-lined cups
  • European cup sizes. See size chart for U.S. conversion.
  • Higher wings & side boning provide added support
  • U-back design prevents straps from slipping
  • Back adjustable stretch straps
Featured Review:
on July 28, 2014
A great product!
I just love these T-shirt bras because they cover what I need. I do not like to have my nipples showing through t-shirts, tops, sweaters, anything. This is my third purchase for Le Mystere and you just cannot go wrong. Be sure though to get the correct size for your width. I think I have gotten wider and need to go up a size, but an extender will do for now. Definitely get if you want guaranteed coverage!
Panache: Tango Balconette Bra
104 reviews
Colors:
+3 more
Details:
  • 3-part seamed unlined underwire balconette bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Double-layer molded cups with side boning for support
  • Fully adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on August 9, 2014
Great bra with only one issue
I love this bra. I've been wearing this style by Panache for the last 8 years or so, the only issue I have is that in less than a year typically, the little underwire works it's way out and pokes through the top right between the girls, rendering the bra useless after a few months. It has happened with every single bra I've ever bought from Panache, no matter which style
Elomi: Amelia T-Shirt Bra
16 reviews
Colors:
Details:
  • Seamless, full coverage molded underwire bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Breathable, supportive double-layer spacer-lined cups
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on December 19, 2014
Good, but I liked Hermione better
This bra provides good fit and good support, as I have regularly experienced with elomi bras. However, it says it is a t-shirt bra, and that is what I was looking for. I really loved the Hermione bra that was similar to this, however, the lace on the sides of these cups extends further forward than on the Hermione bra, and while the cups are seamless and thus don't have the horizontal line across the bust showing through my t-shirt, I instead have a vertical line from the lace showing through. That is annoying in a t-shirt bra. If I hadn't been looking for a t-shirt specific bra, and if this weren't sold as such, it would have gotten 5 stars instead of 4.
Wacoal: Maximum Control Sports Bra
84 reviews
Colors:
Details:
  • Maximum control, unlined underwire sports bra
  • Underwire on the outside for superior support & comfort
  • Molded double-layer full cups for a natural shape
  • Back adjustable, close-set, stretch straps won't slip
  • 8 row, single hook strap adjustments
Featured Review:
on October 21, 2014
Wacoal maximum control sports bra
This is my all time favorite bra. It is supportive and fits very well. It is comfortable as you can adjust the straps from the back. It is even better when it is on sale!
Prima Donna: Madison Full Cup Bra
46 reviews
Colors:
Details:
  • Full coverage, 3-part seamed underwire bra
  • European cup sizes. See size chart for U.S. conversion.
  • Chic gingham and lace atop mesh-lined cups
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 19, 2014
Perfect Every-Day Bra
I wear this style frequently -- good support and gives you a nice shape. It's a bit of a workhouse, nothing fancy, but it's my "go-to."
Wacoal: Casual Beauty Bra
31 reviews
Colors:
Details:
  • Seamless, unlined full coverage underwire bra
  • Molded double-layer cups with integrated inner slings
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on October 23, 2014
My everyday bra
I wear this style bra everyday. It is comfortable and supportive. The straps never fall down. My only negative is that the side boning is too long and stiff. I prefer flexible stays that you can bend. I am short in the upper torso so the side stays poke me at times. Wacoal bras run smaller than most but if you get fitted first, you should be okay to order online. When these are on the 25% off sale, I always buy one or two more.
Elomi: Betty Plunge Bra
50 reviews
Colors:
Details:
  • Seamed, 3-part cup unlined underwire plunge bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on December 1, 2014
Love this bra
This my favorite bra that I own. For a larger chest women it's hard to find a bra that is sexy and gives you some support. I wouldn't run in this bra but I don't fall out. It doesn't give me the uni boob that some bras do.
Glamorise: Motion Maximum Control Wire-Free Sports Bra
127 reviews
Colors:
Details:
  • Maximum control, unlined molded wire-free sports bra
  • Magic Lift criss-cross soft cup inner bra supports!
  • Adjustable mesh outer panel provides custom control
  • Rigid front comfort straps with 4 hook level options
  • Back adjustable, close-set, stretch straps won't slip
Featured Review:
on November 1, 2014
Great support for large girls!
The size is true and it provides excellent support albeit creating the uniboob look. I've worn it on many 4-6 mile runs with no problems, no chaffing, very comfortable. A couple times I've worn it on 8-10 mile runs and experienced shoulder fatigue to the point of having to hold the straps off my shoulders for relief during the last mile. I will try it again on a longer run to see if same problem occurs, and if so, I'll just wear it on the short runs. I wear 40D and it fits great. The quality is not disappointing and I would recommend it.
Goddess: Keira Banded Satin Bra
123 reviews
Colors:
Details:
  • Seamed, 3-part unlined molded cup underwire bra
  • Non-stretch 100% satin polyester cups for great support
  • Sheer mesh wings
  • Fully adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
Featured Review:
on December 15, 2014
THE best bra!
I've been wearing Keiras for years. I am 58 y/o, losing a lot of weight. I have gone down from band size 42 to 36, G cup. Now, you might think G is humongous, but what this bra does is "organize" all my breast tissue, skin AND the skin from my sides and even my back. My breasts are set low on my chest, but this bra manages this well. I tend to lose my left strap off my shoulder....Keira handles this too. This bra fits so well I literally feel NOTHING. I have gone to a bra specialty shop and have been professionally fitted into this size and model, but will order from this site now. The colors and patterns are fun. We don't get a lot of fun at this size! I machine wash on delicate, air dry. I find I get about 6 months of firm support, but depends on how many bras I am rotating through. Added note, I show large dogs and run around the show ring. My husband used to say my breasts were distracting, bouncing all over. Now, not the case!
Glamorise: Magic Lift Support Wire-Free Bra
64 reviews
Colors:
Details:
  • Seamed, unlined molded double-layer wire-free bra
  • Unique Magic Lift design eliminates shoulder strain
  • Designed to lift, support & separate for total comfort
  • Comfort non-stretch front strap are back adjustable
  • 3 column, 3 row hook and eye back closure
Featured Review:
on October 19, 2014
It's pretty cool and very pretty.
I love it, but it is scratchy on the nipples. I probably needed an "a" rather than a B but it did not come in an A
Elomi: Rita Convertible Bra
22 reviews
Colors:
Details:
  • Seamed 3-part cup unlined underwire bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Molded full cups and firm mesh wings for support
  • Adjustable, stretch back straps with J-hook conversion
  • 3 column, 2 row hook and eye back closure
Featured Review:
on October 20, 2014
Great fit for the most part
Its a nice bra. I wear it under dresses that are cut different. But after a while it starts to dig into you. I have never had back pain but having it clipped in the back made me feel like i had a bookbag on my back. Not to mention the wires are too high on me, im short so it's a pain. But over all its a nice bra.
Goddess: Alice Full Cup Bra
70 reviews
Colors:
Details:
  • Supportive, unlined 3-part cup underwire bra
  • Seamed, double-layer molded full cups
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on November 11, 2014
Amazing bra!
I went for a bra fitting and Goddess and Panache were recommended. This was my first Goddess purchase and I couldn't be happier! The quality is great and it also provides all day and comfortable support! I will be buying more.
Goddess: Hannah Side Support Bra
13 reviews
Colors:
Details:
  • Supportive seamed 3-part cup unlined underwire bra
  • Molded full cups and firm mesh wings for support
  • Comfort straps gently cushion the shoulders
  • Back adjustable, close-set, straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on July 24, 2014
Goddess bras are the best!
Wonderful bra, as all Goddess bras are. Great support & sleek, sexy look. I now own 5 different colors of this bra. I expect that this bra will last, since all my Goddess bras have had excellent workmanship.
Panache: Medium Control Wire-Free Sports Bra
Color:
Details:
  • Medium control wire-free, convertible sports bra
  • U.K. cup sizes. See size chart for U.S. conversion.
  • Smooth inner cups support each breast individually
  • Soft, comfortable underband anchors to body
  • Wide bra straps disperse pressure for extra comfort
 back to top
Viewing All 24 items

Best Sellers

These are the most popular styles, colors and sizes that everybody wants! Best-sellers for a reason, take a peek at the bras that other customers already love, and read their rave reviews to see why. Get these fan favorites FAST, before they’re gone ...
These are the most popular styles, colors and sizes that everybody wants! Best-sellers for a reason, take a peek at the bras that other customers already love, and read their rave reviews to see why. Get these fan favorites FAST, before they’re gone—since they’re so popular, they might not be around for long!

Close   
Close   
Close   
Close   

Free Shipping - No Minimum


NOT IN A RUSH?

FREE STANDARD SHIPPING WITH ORDERS OVER $70

-OR-

FREE STANDARD SHIPPING WHEN YOU PURCHASE ONE OF THESE 1,000s OF STYLES- SHOP NOW

U.S. Orders Only. No coupon code necessary.

Close

 

Close