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40F NEW ARRIVALS

33 Results
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40F NEW ARRIVALS (33 Results)
  • Elomi Cate Side Support Bra
    • Elomi:
    • Cate Side Support Bra
    • 49 reviews
    • Colors:
    Details:
    • Lift and shape your breasts in this full cup bra
    • Seamed, 3-part double-layer underwire cups
    • Maximum lift and natural shape thanks to exterior side panels
    • Breathable mesh wings help smooth your back
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 16, 2017
    • Great fit and comfort!
    • I started wearing this bra about 6 years ago, and I have it in several colors. Very comfortable. And it's soft and pretty, which is hard to find in larger cup sizes (GG). It puts everything up front, so nothing is under your armpits and your arms are very free to move. Also gives you good separation, so you can wear necklaces. I have one to wear with my swimsuits after removing the shelf bras. No bouncy stretch straps!!
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  • Wacoal Basic Beauty T-Shirt Bra
    • Wacoal:
    • Basic Beauty T-Shirt Bra
    • 133 reviews
    • Colors:
    • +2 more
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on February 13, 2017
    • Most comfortable and flattering bra I've owned
    • Until I discovered this bra, I thought I was doomed to be uncomfortable because of my size. I now own seven of them and wear them exclusively. The bra is very comfortable and very flattering, a combination I didn't think I could find in size 40G. The straps don't slip, and the bra looks great under any type of shirt or blouse. I hope Wacoal never stops making them!
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  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 183 reviews
    • Colors:
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 23, 2017
    • finally - a bra that fits ME!
    • All women are different. I guess I am really different because it has taken me many years to find a bra that actually fits, is comfortable and the straps stay in place!
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  • Bali Passion for Comfort Minimizer Bra
    • Bali:
    • Passion for Comfort Minimizer Bra
    • 97 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Added coverage and support thanks to the full cups
    • Cushioned back adjustable stretch straps
    • Arched center panel is great for high tummies
    • Featured Review:
    • on February 16, 2017
    • Love this bra!
    • Had this bra years ago and loved the comfort of fit and fabric. Just purchased several more once again because they are so comfortable, affordable, made well, and this particular style gives a nice rounded profile because it's a minimizer
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  • Goddess Keira Wire-Free Bra
    • Goddess:
    • Keira Wire-Free Bra
    • 15 reviews
    • Colors:
    Details:
    • All-day, full figure support in this seamed, wire-free bra
    • Mirror your natural shape with unlined, non-stretch cups
    • Supportive mesh wings with reinforced side boning
    • End strap slipping with adjustable, non-stretch straps
    • Stretch microfiber with satin finish
    • Featured Review:
    • on October 17, 2016
    • Great Fit!
    • Love this Bra! It fits where it's suppose to, give me the movement I need, no messy wires to contend with and I feel I'm getting great support from it. Coming back to buy more, it is by far my favorite bra ever!!
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  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +9 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
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  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 66 reviews
    • Colors:
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on December 29, 2016
    • Love this bra.
    • I have this bra in four colors. Have been wanting a dk grey one for a while and when I saw there was one in Embrace Lace I grabbed it. Good side support and comfortable.
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  • Simone Perele Andora Minimizer Bra
    • Simone Perele:
    • Andora Minimizer Bra
    • 7 reviews
    • Colors:
    Details:
    • Minimize bust size up to 1 inch in this minimizer bra
    • Maintain a natural look with seamless, unlined underwire cups
    • Beautiful embroidery accents on the straps and sides
    • End strap slipping with back adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 22, 2017
    • Really true to size
    • I bought 3 different 32 CCC bras (those were my measurements). This was the only one that fit. The others went back.
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  • Wacoal Stark Beauty Bra
    • Wacoal:
    • Stark Beauty Bra
    • Colors:
    Details:
    • Feel elegant in this seamless floral lace bra
    • Maintain natural shape with lightly lined, underwire molded cups
    • Keep breasts centered thanks to mesh inner slings
    • Minimize slippage with close-set back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
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  • Elomi Opal Balconette Bra
    • Elomi:
    • Opal Balconette Bra
    • Color:
    Details:
    • Look gorgeous in this lovely floral embroidered, underwire bra
    • Get incredible shape and support with 4-part, lightly lined cups
    • End strap slippage with close-set strap design and U-back
    • Adjusters stay in place thanks to scalloped edges on straps
    • Fully adjustable stretch straps convert to racerback with J-hook
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  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 77 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on January 3, 2017
    • Sexy!
    • I ordered this as a cute and sexy bra to wear. It fits great and is super cute!
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  • Olga Signature Support® Satin Bra
    • Olga:
    • Signature Support® Satin Bra
    • 73 reviews
    • Colors:
    Details:
    • Mirror your natural shape in an unlined, molded cup bra
    • Get all-day comfort thanks to the padded underwire
    • Flattering lift and support from built-in inner slings
    • Minimize bulge with smoothing wings and back
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on February 7, 2017
    • Best bra ever
    • This the best bra I've ever worn. It has the support I need at a 40DDD, the softness and coverage is wonderful.
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  • Simone Perele Amour Full Coverage Bra
    • Simone Perele:
    • Amour Full Coverage Bra
    • 4 reviews
    • Colors:
    Details:
    • Achieve superior lift and shape in this exquisite underwire bra
    • Full coverage seamed mesh-lined cups with inner slings
    • Low center gore for a more open neckline
    • Customize the fit with back adjustable stretch straps
    • Luxe stretch microfiber with gorgeous Leavers lace
    • Featured Review:
    • on November 21, 2016
    • Sexy
    • a very beautiful supportive bra this bra is not only beautiful but has the support to get you from the office to home
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  • Curvy Kate Princess Plunge Bra
    • Curvy Kate:
    • Princess Plunge Bra
    • 7 reviews
    • Colors:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your natural shape in double-layer balcony cups
    • Velour polka dots and lace-up ribbon adds a chic touch
    • Great for low-cut necklines thanks to plunging front
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on February 3, 2017
    • Pretty Bra
    • I've been searching for a bra that is both plunge and backless / low back but I can't find the perfect one. I picked up this one to wear with a modification strap to lower the back. It is very pretty and fits me well (5'2", 135 lb, UK 30G). It feels secure and will work for my gown. I'm not sure how stable it would be for an all-day or casual bra, but for what I need, it will be perfect.
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  • Leading Lady Front Close Wire-Free Leisure Bra
    • Leading Lady:
    • Front Close Wire-Free Leisure Bra
    • Colors:
    Details:
    • Put on the Most Comfortable Bra in America™!
    • Fun leopard pattern adds flair and femininity
    • Light support, darted, wire-free molded cups
    • Easy on / off front close feature
    • Straps to stay in place thanks to U-back design
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  • Wacoal Ultimate Side Smoother Bra
    • Wacoal:
    • Ultimate Side Smoother Bra
    • 27 reviews
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra
    • Extra side coverage eliminates underarm bulge
    • Prevent show-through with foam-lined underwire cups
    • End strap slipping with adjustable, close-set straps
    • Smooth, seamless microfiber cups and tulle
    • Featured Review:
    • on February 20, 2017
    • Must Have!
    • This is an amazing bra! It provides great shape, a smooth look on the cup and on the sides. It really does prevent that dreaded back pudge that happens with other bras. I actually purchased this bra twice, the first bra I had accidentally destroyed in the wash but it was such a fantastic bra I had to immediately replace it. The straps are also super comfy, they are lightly padded so they don't dig into your shoulder but they also don't slip off.
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  • Wacoal La Femme T-Shirt Bra
    • Wacoal:
    • La Femme T-Shirt Bra
    • 54 reviews
    • Colors:
    Details:
    • Irresistible and charming underwire T-shirt bra
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Achieve a smooth silhouette with foam-lined cups
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 8, 2016
    • Fantastic Bra
    • I love this bra. It is very comfortable and looks great. Very flattering. I have ordered extra ones in fear of this model being discontinued!
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  • Wacoal Front-Zip Medium Impact Sports Bra
    • Wacoal:
    • Front-Zip Medium Impact Sports Bra
    • 8 reviews
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent bounce and fully encapsulate bust with high center gore
    • Keep your shape and modesty with foam-lined, underwire cups
    • Featured Review:
    • on February 23, 2017
    • Great bra!
    • This bra is great! It holds the girls pretty snuggly in place. I was hoping to be able to wear it under t-shirts but I can't because it sticks out a bit at the top of the zipper. Perfect under workout tanks!
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  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • 8 reviews
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Custom, comfortable fit thanks to stretch top cup
    • Brushed elastic underband clings comfortably to body
    • Customize the fit with the fully adjustable stretch straps
    • Featured Review:
    • on February 17, 2017
    • Perfect for petite frames!
    • So glad BN recommend this to me! Low cut cups come nowhere near my armpits and the straps are so short I actually don't have to adjust them for a change. Great uplift similar to a push-up bra. Love it!
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  • Ashley Graham Fatal Attraction Bra
    • Ashley Graham:
    • Fatal Attraction Bra
    • Color:
    Details:
    • Feel like a diva in this cage-inspired underwire bra
    • Mirror your shape in animal patterned double-layer cups
    • Power mesh wings with side boning for anchored support
    • Eyelash lace trim adds a feminine touch
    • Back adjustable stretch straps
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  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 23 reviews
    • Colors:
    • +3 more
    Details:
    • Enjoy your workout in this medium-impact sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Featured Review:
    • on February 6, 2017
    • Yogi sports bra is so comfortable
    • I am so glad I bought this bra. I can wear it for long periods of time. I was fitted at a retail store.
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  • Chantelle C Magnifique Minimizer T-Shirt Bra
    • Chantelle:
    • C Magnifique Minimizer T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Seamless foam cups make this the perfect T-shirt bra
    • Great shape due to fuller coverage and supportive underwire
    • Eliminate back bulge with wide, smoothing back wings
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on February 8, 2017
    • Best comfortable everyday bra ever!
    • This bra is by far one of the most comfortable bras I have ever put on! Plus, this bra makes me look great underneath everything (including my T-Shirts)! Bonus, there is no poke through at the nipple area, which I sometimes have sensitivity to! The best part of this bra is that it really contains and minimizes without making my chest look as flat as a wall, I still have shape! This fits true to size! Love this bra!
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  • Bali Passion for Comfort Seamless Bra
    • Bali:
    • Passion for Comfort Seamless Bra
    • 101 reviews
    • Colors:
    Details:
    • Sleek and seamless unlined underwire bra
    • Natural shape is maintained in molded double-layer cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on January 7, 2017
    • The most comfortable bra I've ever worn.
    • I have never had a bra feel so good. It is so comfortable.
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  • Olga Play It Cool Wire-Free T-Shirt Bra
    • Olga:
    • Play It Cool Wire-Free T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Stay cool in this comfortable wire-free T-shirt bra
    • Chill FX™ cup lining cools and wicks away moisture
    • Achieve a smooth, sculpted silhouette with contour cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 9, 2017
    • Great for costochrondritis sufferers!
    • I bought several wire free bras recently in order to alleviate some serious pain I was having from my costochrondritis. This Olga bra is the only one that supports my 40DDD chest comfortably through long work days and gives me a fairly nice shape. I love it so much I bought one in each color! Has light padding for modesty coverage.
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  • Playtex Secrets® Full Figure Bra
    • Playtex:
    • Secrets® Full Figure Bra
    • 36 reviews
    • Colors:
    • +2 more
    Details:
    • Mirror your natural shape in this unlined cup underwire bra
    • Inner slings provide additional support and lift
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Wider, smoother back for stability without ride-up
    • Featured Review:
    • on January 16, 2017
    • Great fit
    • I bought 3 of these bras...they are so well made ...I have washed them numerous times and they wash & dry well....
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  • Prima Donna I Want You Sheer Bra
    • Prima Donna:
    • I Want You Sheer Bra
    • Colors:
    Details:
    • Get an amazing fit and feel in this stunning underwire bra
    • Supportive, 4-part seamed cups offers full cup coverage
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
    ×
  • Bali Lace Desire Back Smoothing Bra
    • Bali:
    • Lace Desire Back Smoothing Bra
    • 1 review
    • Colors:
    Details:
    • Comfortable, lightweight back smoothing underwire bra
    • Natural looking shape with lightly lined, seamed stretch cups
    • Get a smooth transition to skin with elastic lining on upper cups
    • Close-set U-back is designed to keep straps in place
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on February 22, 2017
    • Great bra
    • Fit was perfect. Happy I bought this bra would buy again.
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  • Cake Lingerie Sugar Candy Wire-Free Nursing Bra
    • Cake Lingerie:
    • Sugar Candy Wire-Free Nursing Bra
    • Colors:
    Details:
    • Get all day comfort in this nursing lounge bra
    • Supportive inner side sling and inner bottom sling
    • Soft, double-layer molded wire-free cups for all over comfort
    • Easy-to-reach, front, drop down nursing clips
    • Keep bra anchored with soft, ribbed limited stretch underband
    ×
  • Fantasie Marianna Plunge Bra
    • Fantasie:
    • Marianna Plunge Bra
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this lovely supportive bra
    • Seamed 3-part unlined undewire cups with cross-dyed lace
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Customize the fit with adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
    • Featured Review:
    • on January 10, 2017
    • Beautiful Bra
    • Only buy Fantasie bra's - they are so pretty and feel amazing to wear
    ×
  • Bali Active Lifestyle Convertible Bra
    • Bali:
    • Active Lifestyle Convertible Bra
    • 14 reviews
    • Colors:
    Details:
    • Breathable, seamless underwire sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent show-through with the full coverage, foam-lined cups
    • Gently cushion the shoulders with comfort front straps
    • Featured Review:
    • on February 12, 2017
    • Love the convertibility
    • Love the lift and also I can work out in it, it is also great under clothes and doesn't show lines like other bras
    ×
  • Bali Side Support  Smoothing Bra
    • Bali:
    • Side Support Smoothing Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Keep breast tissue face-forward with unique built-in side support
    • Maintain natural looking shape with double-layer molded cups
    • Delicate lace trim adorns cups for an added feminine touch
    • Minimize bounce with rigid front, comfort straps
    • Featured Review:
    • on February 22, 2017
    • Marshmallow Heaven!
    • Oh my gosh! This bra is like wrapping your breasts in a marshmallow!! Love, love, love this bra. Just got it today and I immediately ordered 2 more. Soft yet strong... a rare combination. Finally, I really like the plunging front, which is hard to get in a minimizer.
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  • Cake Lingerie Parfait Flexi Wire Nursing Bra
    • Cake Lingerie:
    • Parfait Flexi Wire Nursing Bra
    • Color:
    Details:
    • Feel beautiful in this lovely lace and polka-dotted nursing bra
    • Breathable, cotton-lined cups for optimum comfort
    • Flexible underwire and 3-part cups promote shape & lift
    • Easy drop down cups for comfortable nursing
    • Reinforced side boning offers added support
    ×
  • Perfects Australia Millie Strapless T-Shirt Bra
    • Perfects Australia:
    • Millie Strapless T-Shirt Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this balconette T-shirt
    • Foam-lined underwire cups provide structured support
    • Added support due to silicone lining and side boning
    • Adjustable stretch straps are removable
    • Traditional straps convert to close-set, halter and criss-cross
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