40F NEW ARRIVALS

54 Results
40F NEW ARRIVALS (54 Results)
  • Wacoal Retro Chic T-Shirt Bra
    • Wacoal:
    • Retro Chic T-Shirt Bra
    • 16 reviews
    • Colors:
    Details:
    • Pretty and seamless, light as air, full coverage T-shirt bra
    • Breathable, lightweight spacer foam, underwire contour cups
    • Decorative, lace trim on outer cups will not show under clothing
    • Close-set back adjustable stretch straps
    • Pretty tulle wings are extra wide for additional back coverage
    • Featured Review:
    • on September 3, 2016
    • Supportive and no peek
    • I really like this bra. I bought three. It's not perfect - I wish it were easier to get on. I can't exactly figure out why I struggle with it as I have no problems with other Wacoal bras. However, once it is on, the bra is pretty, supportive and not see through.
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  • Wacoal Maximum Control Sports Bra
    • Wacoal:
    • Maximum Control Sports Bra
    • 157 reviews
    • Colors:
    Details:
    • Workout with ease in this maximum control underwire bra
    • Superior support and comfort due to underwire on outside
    • Exterior wire prevents contact with skin to eliminate chafing
    • Natural shape achieved with molded double-layer cups
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on September 27, 2016
    • First Sports Bra
    • I am very happy with my sports bra, I could not tolerate bras that went over my head. Extremely comfortable. I wear my bra when I travel for long trips, I do think that it a bit costly, I will not buy a spare while this one has life
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  • Wacoal Halo Lace Convertible Bra
    • Wacoal:
    • Halo Lace Convertible Bra
    • 32 reviews
    • Colors:
    • +3 more
    Details:
    • Versatile, unlined underwire lace bra with J-hook
    • Natural shape maintained in molded double-layer cups
    • Added support with inner slings for DDD and G cup size
    • Adjustable stretch straps convert to racerback
    • Arched center panel is perfect for high tummies
    • Featured Review:
    • on September 18, 2016
    • Great fit
    • I have difficulty in finding bras that fit - I'm slight of build but have a pretty average boob-size. This bra fits just right and is very pretty.
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  • Empreinte Melody Seamless Bra
    • Empreinte:
    • Melody Seamless Bra
    • 30 reviews
    • Colors:
    Details:
    • Mirror your shape in this full cup underwire bra
    • Natural shape maintained in molded double-layer cups
    • Excellent side support thanks to built-in boning
    • Customize the fit with back adjustable stretch straps
    • Semi-sheer Chantilly lace
    • Featured Review:
    • on August 6, 2016
    • Comfortable
    • I have been wearing this bra for the past year and love it. Most comfortable bra I have ever worn for the past 60 years!
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  • Parfait Charlotte Side Support Bra
    • Parfait:
    • Charlotte Side Support Bra
    • 28 reviews
    • Colors:
    Details:
    • Get dramatic uplift in this side support balconette bra
    • Supportive, foam-lined 3-part underwire cups
    • Added support thanks to outer slings and side boning
    • End strap slipping with adjustable close-set straps
    • Stretch polyester
    • Featured Review:
    • on August 30, 2016
    • great support
    • This is a very nice supportive bra. I like the side support so it makes you look nice not a una- boob. Comfortable and best of all great pricing. Would recommend. I have purchased 3 different colors. The only drawback is the black seams running down the front, not a true tshirt bra and sometimes show thru
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  • Amoena Annette Bra
    • Amoena:
    • Annette Bra
    • Colors:
    Details:
    • Feel comfortable and confident with this underwire bra
    • Supportive, soft underwire is ideal for partial mastectomies
    • Seamless, double-layer molded cups take on any breast shape
    • Gentle elastic lining at top of cups for a seamless profile
    • Convenient fabric pocket for use with breast forms or enhancers
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  • Chantelle C Ideal T-Shirt Bra
    • Chantelle:
    • C Ideal T-Shirt Bra
    • 17 reviews
    • Colors:
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on September 8, 2016
    • Love this Bra!
    • I love this bra. It fits nice, it washes up nice, and is very comfortable.
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  • Chantelle Velvet Touch Minimizer Bra
    • Chantelle:
    • Velvet Touch Minimizer Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline up to one inch in this luxurious bra
    • Natural shape maintained in molded underwire cups
    • Beautiful etched floral design on wings add a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on August 9, 2016
    • light but very supportive
    • This fits well and is extremely soft and light weight. The option to use the J hook on the back is a nice touch when you want a racing back or even more support.
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  • Pour Moi Viva Longline Bra
    • Pour Moi:
    • Viva Longline Bra
    • 3 reviews
    • Colors:
    Details:
    • Achieve great shape in this supportive longline, underwire bra
    • Seamed, 3-part cups with sheer tulle top cup panel
    • Reinforced side panels and boning to keep bra anchored
    • Customize your fit with fully adjustable stretch straps
    • Decorative, gathered straps add a feminine, flirty flair
    • Featured Review:
    • on August 3, 2016
    • Fun and Sexy
    • I love this bra under a low cut top. It's a fun way for a bigger busted girl to play with the whole peek-a-boo trend happening right now. It's also great under a top with larger arm holes.
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  • Pour Moi Imogen Rose Bra
    • Pour Moi:
    • Imogen Rose Bra
    • 12 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Gorgeous floral embroidered unlined cups with side boning
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 18, 2016
    • love this bra!
    • this has become my new favorite bra! remember , it is UK sized so it is a little bigger than the same size in US . but it fits perfectly, and it is really pretty. the only thing I can say negative is the straps are 100% elastic, which I think is crazy in a big busted bra (38G UK)since they stretch very quickly. have them be only like half stretch, then it would be perfect. have two now and will be adding new colors as i go along.
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  • Pour Moi Imogen Rose Wire-Free T-Shirt Bra
    • Pour Moi:
    • Imogen Rose Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Go through your day in comfort with this wire-free T-shirt bra
    • Seamlessly smooth foam-lined cups provide a sleek look
    • Wider, dig-free shoulder straps feels comfortable on shoulders
    • Reinforced, side boning keep bra anchored and structured
    • Get the perfect fit with rigid back adjustable straps
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  • Pour Moi Eternal Lace Bra
    • Pour Moi:
    • Eternal Lace Bra
    • 2 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Gorgeous floral embroidery on underwire cups
    • Supportive side boning so bra stays anchored to body
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on August 15, 2016
    • Band runs a little big
    • I just got this bra today and I love it! Super cute and a great fit, band runs a little big so I am worried it will wear out sooner. I wish it had a little foam or padding, in case of a chill, but few have that in the upper sizes.
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  • Curvy Kate Daily Dream Bra
    • Curvy Kate:
    • Daily Dream Bra
    • Colors:
    Details:
    • Achieve great shape and left in this seamed underwire bra
    • Memory foam-lined cups retain shape wear after wear
    • Structured, 3-part seaming on cups maintain breast support
    • Fully adjustable stretch straps provide a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
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  • Chantelle Velvet Touch Convertible Bra
    • Chantelle:
    • Velvet Touch Convertible Bra
    • Colors:
    Details:
    • Achieve great lift and support in this 3-part underwire bra
    • Natural shape maintained in molded double-layer cups
    • Beautiful etched floral design adds a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    ×
  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 18 reviews
    • Colors:
    Details:
    • Enjoy your workout in this firm control underwire bra
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Hardware does not rub the skin for a comfortable work out
    • Minimize bounce with rigid comfort front straps
    • Featured Review:
    • on September 8, 2016
    • Super support!
    • I bought this bra about two weeks ago and it's so supportive! I am a cross fit and tennis person. I just love it!!
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  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 73 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 31, 2016
    • worn the same style for 3 years
    • There aren't very many styles that come in a 28FF. I love the andorra. I'm not sure why one reviewer said it ran small. No. I have been a VERY FULL FF and I have lost 20 lbs and still (somehow) fill my FF. it's a great bra. i wear the lace under all my things. it does show slightly---the seam---under some thinner knits but i don't care about that. it's comfortable and stays put and it's been my go to for YEARS now.
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  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Maintain natural looking shape thanks to stretch mesh cups
    • Brushed elastic underband clings comfortably to body
    • Fully adjustable stretch straps provide a customizable fit
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  • Pour Moi Fever Lace Bra
    • Pour Moi:
    • Fever Lace Bra
    • Colors:
    Details:
    • Achieve amazing support in this 3-part cup underwire bra
    • Beautiful cross-dyed lace double-layer cups
    • Contrast thin strap and bow accents add a chic touch
    • Back adjustable, close-set stretch straps for the perfect fit
    • 3 column, 2 row hook and eye back closure
    ×
  • Wacoal Classic Reinvention Bra
    • Wacoal:
    • Classic Reinvention Bra
    • Colors:
    Details:
    • Reinvent your look in this full coverage unlined bra
    • Natural shape maintained in molded double-layer cups
    • Exceptional support added due to built-in inner slings
    • Fine mesh trim along bustline ensures a full coverage fit
    • Minimize bulge with smoothing wings and back
    ×
  • Champion Maximum Control Wire-Free Sports Bra
    • Champion:
    • Maximum Control Wire-Free Sports Bra
    • 29 reviews
    • Colors:
    Details:
    • Enjoy an intense workout in this maximum control bra
    • Mirror your natural shape in thin foam wire-free cups
    • Added comfort thanks to smooth elastic underband
    • Comfort front straps are back adjustable
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on August 9, 2016
    • Great bra
    • Will buy again. Love the fir. Straps comphy don't cur into shoulder
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  • Curvy Kate Princess Plunge Bra
    • Curvy Kate:
    • Princess Plunge Bra
    • Color:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your natural shape in double-layer balcony cups
    • Velour polka dots and lace-up ribbon adds a chic touch
    • Customize the fit with back adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    ×
  • Charnos Rosalind Bra
    • Charnos:
    • Rosalind Bra
    • 2 reviews
    • Colors:
    Details:
    • This gorgeous underwire lace bra offers incredible shape
    • Beautiful stretch lace, seamed cups provide a natural look
    • Innovative textronic lace adds a unique richness to this style
    • Supportive inner slings center and lift breasts
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on September 29, 2016
    • Comfort to the MAX!
    • This bra was a bit of a surprise to me. Not only is it really supportive and beautiful... it is beyond comfortable!! I cannot get over the feeling of this bra - it's like wearing a cloud on your body. I can't even describe this! The lace is supportive but stretches to perfection to your breast. It is full coverage and holds you in but still makes you feel sexy. This is a WINNER. ** fit true to size for me. I wear a 34F in Panache.
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  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 34 reviews
    • Colors:
    Details:
    • Maximum control sports bra converts to racerback
    • Each breast is supported individually in smooth cups
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on September 20, 2016
    • Best ever sports bra!
    • I haven't stopped wearing this since I bought it, so I need to order another! Super comfortable and totally supportive all day and during aerobics! Love!!!
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  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 64 reviews
    • Colors:
    • +2 more
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on September 10, 2016
    • Such a beautiful and comfortable bra!
    • I wanted a full-coverage bra this time, since I sometimes have the tendency to "pop-out" of my preferred demi-style cups, and was entranced with the gorgeous design of this one! Its straps fit snug, and unlike a previous reviewer I did not find the embroidery to be uncomfortable or itchy at all, and I have rather sensitive skin. The way it fits me, the embroidered edging sits flat against my ribcage and the edges tend to curl very slightly away from my body... I don't feel it at all. The generous padding combined with the underwire is wonderfully supportive, and the material used for the cups is divinely soft. The back of the bra interweaves a stretchy, breathable fabric with the gorgeous embroidered vines, and it certainly makes a lovely form of one's cleavage beneath a shirt! It was slightly too big on the top of the cups when I first tried it on, but being a seamstress I simply added a few stitches to pull the cup-tops inward so they would fit me perfectly. (I may have lost a little weight in my chest area, so this may be my fault and not that of the bra, but I will say it fits a touch large just in case others find it so. Perhaps I need to order a larger (my normal) size for demi-cups and a smaller size for full-coverage ones!) At any rate, this is currently my favorite bra for the sheer comfort and support. :)
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  • Panache Medium Control Wire-Free Sports Bra
    • Panache:
    • Medium Control Wire-Free Sports Bra
    • 14 reviews
    • Colors:
    Details:
    • Workout with ease in this medium control sports bra
    • Each breast is supported with molded wire-free cups
    • Lasting comfort thanks to the cushioned underband
    • Shoulder pressure is dispersed due to wide straps
    • Converts to racerback with J-Hook
    • Featured Review:
    • on September 4, 2016
    • Comfy, medium support
    • Pros: comfy, soft fabric, medium support, good for lower impact sports, sweat-wicking, easy to put on/take off, racerback conversion is great. Cons: the Panache brand sticker came rubbed off on my clothes (on both of mine), not a good choice if you need to jump a lot or do inversions (handstands, etc.). I own two of these and wear them regularly for biking. I wanted something comfy and easy to put on since I bike to work and usually change once I'm there.
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  • Charnos Sienna Side Support Bra
    • Charnos:
    • Sienna Side Support Bra
    • 1 review
    • Colors:
    Details:
    • Get beautiful natural shape in this lovely full cup underwire bra
    • Stunning embroidery adorns top of supportive 4-part cups
    • Seamed cups offer lifted shape and centered breasts
    • Strap stays put thanks to semi-rigid detailing
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on September 29, 2016
    • Everday Sexy
    • LOVE this bra. Makes me look 10 lbs thinner, sexy detail, awesome shape. Also loving the accordion straps - the never slip! I am front, center, and up and ready to go.... looks amazing under blouses. Homerun for me! *true to size fit for me!
    ×
  • Natori Chic Comfort T-Shirt Bra
    • Natori:
    • Chic Comfort T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Sleek, simple and supportive underwire T-shirt bra
    • Flexible cups are foam-lined to help shape bust
    • Fuller coverage and higher side wings for smoothing
    • Center front of bra dips to accommodate lower cut tops
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on July 29, 2016
    • Very comfortable
    • I've had the bra for two weeks and the comfort is great because the material stretches. My size 36DDDD bras usually don't have stretchy straps & sides because I need support. So, I'm wondering if it will lose it's shape and support a lot sooner. Time will tell!!
    ×
  • Fantasie Zoe Side Support Bra
    • Fantasie:
    • Zoe Side Support Bra
    • 3 reviews
    • Colors:
    Details:
    • Sexy meets sophistication in this underwire bra
    • Supportive 4-part cups provide the most natural breast shape
    • Cups seams lift while elastic trim on cups offer a custom fit
    • Comfortable stretch wings will not dig and offer fuller coverage
    • Say goodbye to slipping straps thanks to U-back design
    • Featured Review:
    • on September 16, 2016
    • Great supportive, comfortable bra
    • Fits well and supports from the side and underneath.
    ×
  • Paramour Carolina Lace Open Back Bra
    • Paramour:
    • Carolina Lace Open Back Bra
    • Colors:
    Details:
    • Sexy and uniquely designed T-back underwire T-shirt bra
    • Prevent show through with contour, foam-lined cups
    • Smooth, seamless demi cups with a plunging neckline
    • Sheer lace racerback design pairs great with open back tops
    • Reinforced side boning anchors wings to body
    ×
  • Fantasie Grace Bra
    • Fantasie:
    • Grace Bra
    • 1 review
    • Colors:
    Details:
    • Get great full coverage in this sleek unlined bra
    • Innovative 3-part cup design lifts and naturally shape breasts
    • Supportive, reinforced side panel and boning helps anchor bra
    • Customizable, fully adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on September 14, 2016
    • Nice Fit
    • Nice Fit - had some problem with the left strap sliding off - tightened it and all is OK.
    ×
  • Goddess Adelaide Banded Lace Bra
    • Goddess:
    • Adelaide Banded Lace Bra
    • 24 reviews
    • Colors:
    Details:
    • Flatter your figure in this supportive underwire bra
    • Mirror your natural shape with unlined, 4-part cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch lace and mesh
    • Hook count: 2-hook = 38-42DD, 36-40DDD, 34-38G, 34-36H, 34I
    • Featured Review:
    • on July 17, 2016
    • Perfect fit
    • Best fitting bra I have ever bought. It is difficult to find a bra that the flesh does not bubble over the top this one works, and is lace and not to sheer at the same time
    ×
  • Curvy Couture Strapless Multi-Way Push-up Bra
    • Curvy Couture:
    • Strapless Multi-Way Push-up Bra
    • Colors:
    Details:
    • Get the most out of your bra with this multi-way convertible bra
    • Seamless, floral lace overlay on underwire foam-lined cups
    • Deep contour cups have graduated padding at bottom for lift
    • Stay-put silicone lining along top cup edges and wings
    • Create fascinating wear options with multiple loop placement
    ×
  • Fantasie Zoe Plunge Balcony T-Shirt Bra
    • Fantasie:
    • Zoe Plunge Balcony T-Shirt Bra
    • 3 reviews
    • Colors:
    Details:
    • Achieve a flawless silhouette in this contour T-shirt bra
    • Seamless and smooth lightly foam-lined, underwire cups
    • Reinforced side panel and mesh-lined wings for anchored support
    • Pleated, fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 16, 2016
    • AMAZING!!! My new favorite!
    • I tried this bra on a whim and I am IN LOVE!!! Definitely my new favorite bra :) If you're petite with a small band size and large cup, this is the bra for you!!
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  • Playtex 18 Hour Ultimate Lift and Support Wire-Free Bra
    • Playtex:
    • 18 Hour Ultimate Lift and Support Wire-Free Bra
    • 22 reviews
    • Colors:
    Details:
    • Seamless, floral jacquard unlined cup wire-free bra
    • Ultimate lift panel under bust shapes and supports
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Cushioned comfort straps relieve shoulder pressure
    • Featured Review:
    • on February 16, 2016
    • smooth
    • this bra is nice under a top requiring no lines underneath
    ×
  • Prima Donna I Want You Sheer Bra
    • Prima Donna:
    • I Want You Sheer Bra
    • Color:
    Details:
    • Get an amazing fit and feel in this stunning underwire bra
    • Supportive, 4-part seamed cups offers full cup coverage
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
    ×
  • Contradiction Hookup Front-Close Bra
    • Contradiction:
    • Hookup Front-Close Bra
    • Color:
    Details:
    • Give yourself a boost in this sultry balconette underwire bra
    • Achieve dramatic shape and lift with seamed, foam-lined cups
    • Sheer tulle wings and back add to this edgy look
    • Soft, fully adjustable stretch straps offer a custom fit feel
    • Exposed 5 hook and eye front closure with contrasting hardware
    ×
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