40E NEW ARRIVALS

45 Results
40E NEW ARRIVALS (45 Results)
  • Wacoal Retro Chic T-Shirt Bra
    • Wacoal:
    • Retro Chic T-Shirt Bra
    • 16 reviews
    • Colors:
    Details:
    • Pretty and seamless, light as air, full coverage T-shirt bra
    • Breathable, lightweight spacer foam, underwire contour cups
    • Decorative, lace trim on outer cups will not show under clothing
    • Close-set back adjustable stretch straps
    • Pretty tulle wings are extra wide for additional back coverage
    • Featured Review:
    • on September 3, 2016
    • Supportive and no peek
    • I really like this bra. I bought three. It's not perfect - I wish it were easier to get on. I can't exactly figure out why I struggle with it as I have no problems with other Wacoal bras. However, once it is on, the bra is pretty, supportive and not see through.
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  • Wacoal Maximum Control Sports Bra
    • Wacoal:
    • Maximum Control Sports Bra
    • 155 reviews
    • Colors:
    Details:
    • Workout with ease in this maximum control underwire bra
    • Superior support and comfort due to underwire on outside
    • Exterior wire prevents contact with skin to eliminate chafing
    • Natural shape achieved with molded double-layer cups
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on September 20, 2016
    • super comfort
    • Best bra ever.. am tempted to wear it as an everyday bra..good support, no problems with "back fat".. comfortable...
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  • Empreinte Melody Seamless Bra
    • Empreinte:
    • Melody Seamless Bra
    • 30 reviews
    • Colors:
    Details:
    • Mirror your shape in this full cup underwire bra
    • Natural shape maintained in molded double-layer cups
    • Excellent side support thanks to built-in boning
    • Customize the fit with back adjustable stretch straps
    • Semi-sheer Chantilly lace
    • Featured Review:
    • on August 6, 2016
    • Comfortable
    • I have been wearing this bra for the past year and love it. Most comfortable bra I have ever worn for the past 60 years!
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  • Bali Active Lifestyle Convertible Wire-Free Bra
    • Bali:
    • Active Lifestyle Convertible Wire-Free Bra
    • 12 reviews
    • Colors:
    Details:
    • The perfect everyday T-shirt bra for your everyday activities
    • Ideal bra for running weekend errands and casual strolls
    • Supportive, wire-free contour cups with breathable foam lining
    • Smoothing, soft back wings offer a sleek look under clothes
    • Comfort U-back is designed to keep straps in place
    • Featured Review:
    • on September 20, 2016
    • Perfect Bra for Reconstruction
    • Having breast implants and not a perfect match, I have struggled to find a padded, wire free bra that I could stand to wear. I have several in my drawer that just never fit comfortably. Finally I found one! I haven't used it as a crossover so I can't comment.
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  • Bali Active Lifestyle Full Coverage Wire-Free Bra
    • Bali:
    • Active Lifestyle Full Coverage Wire-Free Bra
    • 4 reviews
    • Colors:
    Details:
    • Breathable, light control wire-free sports bra
    • Prevent show-through with the full coverage, foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort front straps
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on June 9, 2016
    • Breathable and Soft
    • I am so happy with this bra! It's comfortable and easy to wear. Thanks to the ladies who suggested going up a band size (I'm a 34D in many brands, but bought this in a 36D and am very comfortable). I like the smooth look it gives me, and can spend all day in this bra without anything digging in, getting itchy, or hurting me somehow. And the straps stay in place! Awesome
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  • Amoena Annette Bra
    • Amoena:
    • Annette Bra
    • Colors:
    Details:
    • Feel comfortable and confident with this underwire bra
    • Supportive, soft underwire is ideal for partial mastectomies
    • Seamless, double-layer molded cups take on any breast shape
    • Gentle elastic lining at top of cups for a seamless profile
    • Convenient fabric pocket for use with breast forms or enhancers
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  • Chantelle C Ideal T-Shirt Bra
    • Chantelle:
    • C Ideal T-Shirt Bra
    • 17 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on September 8, 2016
    • Love this Bra!
    • I love this bra. It fits nice, it washes up nice, and is very comfortable.
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  • Chantelle Velvet Touch Minimizer Bra
    • Chantelle:
    • Velvet Touch Minimizer Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline up to one inch in this luxurious bra
    • Natural shape maintained in molded underwire cups
    • Beautiful etched floral design on wings add a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on August 9, 2016
    • light but very supportive
    • This fits well and is extremely soft and light weight. The option to use the J hook on the back is a nice touch when you want a racing back or even more support.
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  • Pour Moi Viva Longline Bra
    • Pour Moi:
    • Viva Longline Bra
    • 3 reviews
    • Colors:
    Details:
    • Achieve great shape in this supportive longline, underwire bra
    • Seamed, 3-part cups with sheer tulle top cup panel
    • Reinforced side panels and boning to keep bra anchored
    • Customize your fit with fully adjustable stretch straps
    • Decorative, gathered straps add a feminine, flirty flair
    • Featured Review:
    • on August 3, 2016
    • Fun and Sexy
    • I love this bra under a low cut top. It's a fun way for a bigger busted girl to play with the whole peek-a-boo trend happening right now. It's also great under a top with larger arm holes.
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  • Pour Moi Imogen Rose Bra
    • Pour Moi:
    • Imogen Rose Bra
    • 12 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Gorgeous floral embroidered unlined cups with side boning
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 18, 2016
    • love this bra!
    • this has become my new favorite bra! remember , it is UK sized so it is a little bigger than the same size in US . but it fits perfectly, and it is really pretty. the only thing I can say negative is the straps are 100% elastic, which I think is crazy in a big busted bra (38G UK)since they stretch very quickly. have them be only like half stretch, then it would be perfect. have two now and will be adding new colors as i go along.
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  • Pour Moi Eternal Lace Bra
    • Pour Moi:
    • Eternal Lace Bra
    • 2 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Gorgeous floral embroidery on underwire cups
    • Supportive side boning so bra stays anchored to body
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on August 15, 2016
    • Band runs a little big
    • I just got this bra today and I love it! Super cute and a great fit, band runs a little big so I am worried it will wear out sooner. I wish it had a little foam or padding, in case of a chill, but few have that in the upper sizes.
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  • Chantelle Velvet Touch Convertible Bra
    • Chantelle:
    • Velvet Touch Convertible Bra
    • Colors:
    Details:
    • Achieve great lift and support in this 3-part underwire bra
    • Natural shape maintained in molded double-layer cups
    • Beautiful etched floral design adds a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    ×
  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 73 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 31, 2016
    • worn the same style for 3 years
    • There aren't very many styles that come in a 28FF. I love the andorra. I'm not sure why one reviewer said it ran small. No. I have been a VERY FULL FF and I have lost 20 lbs and still (somehow) fill my FF. it's a great bra. i wear the lace under all my things. it does show slightly---the seam---under some thinner knits but i don't care about that. it's comfortable and stays put and it's been my go to for YEARS now.
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  • Curvy Kate Daily Dream Bra
    • Curvy Kate:
    • Daily Dream Bra
    • Colors:
    Details:
    • Achieve great shape and left in this seamed underwire bra
    • Memory foam-lined cups retain shape wear after wear
    • Structured, 3-part seaming on cups maintain breast support
    • Fully adjustable stretch straps provide a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
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  • Pour Moi Imogen Rose Wire-Free T-Shirt Bra
    • Pour Moi:
    • Imogen Rose Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Go through your day in comfort with this wire-free T-shirt bra
    • Seamlessly smooth foam-lined cups provide a sleek look
    • Wider, dig-free shoulder straps feels comfortable on shoulders
    • Reinforced, side boning keep bra anchored and structured
    • Get the perfect fit with rigid back adjustable straps
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  • Wacoal Classic Reinvention Bra
    • Wacoal:
    • Classic Reinvention Bra
    • Colors:
    Details:
    • Reinvent your look in this full coverage unlined bra
    • Natural shape maintained in molded double-layer cups
    • Exceptional support added due to built-in inner slings
    • Fine mesh trim along bustline ensures a full coverage fit
    • Minimize bulge with smoothing wings and back
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  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Maintain natural looking shape thanks to stretch mesh cups
    • Brushed elastic underband clings comfortably to body
    • Fully adjustable stretch straps provide a customizable fit
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  • Pour Moi Fever Lace Bra
    • Pour Moi:
    • Fever Lace Bra
    • Colors:
    Details:
    • Achieve amazing support in this 3-part cup underwire bra
    • Beautiful cross-dyed lace double-layer cups
    • Contrast thin strap and bow accents add a chic touch
    • Back adjustable, close-set stretch straps for the perfect fit
    • 3 column, 2 row hook and eye back closure
    ×
  • Champion Maximum Control Wire-Free Sports Bra
    • Champion:
    • Maximum Control Wire-Free Sports Bra
    • 29 reviews
    • Colors:
    Details:
    • Enjoy an intense workout in this maximum control bra
    • Mirror your natural shape in thin foam wire-free cups
    • Added comfort thanks to smooth elastic underband
    • Comfort front straps are back adjustable
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on August 9, 2016
    • Great bra
    • Will buy again. Love the fir. Straps comphy don't cur into shoulder
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  • Charnos Sienna Side Support Bra
    • Charnos:
    • Sienna Side Support Bra
    • Colors:
    Details:
    • Get beautiful natural shape in this lovely full cup underwire bra
    • Stunning embroidery adorns top of supportive 4-part cups
    • Seamed cups offer lifted shape and centered breasts
    • Strap stays put thanks to semi-rigid detailing
    • Fully adjustable stretch straps offer a customizable fit
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  • Curvy Couture Strapless Multi-Way Push-up Bra
    • Curvy Couture:
    • Strapless Multi-Way Push-up Bra
    • Colors:
    Details:
    • Get the most out of your bra with this multi-way convertible bra
    • Seamless, floral lace overlay on underwire foam-lined cups
    • Deep contour cups have graduated padding at bottom for lift
    • Stay-put silicone lining along top cup edges and wings
    • Create fascinating wear options with multiple loop placement
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  • Fantasie Zoe Side Support Bra
    • Fantasie:
    • Zoe Side Support Bra
    • 3 reviews
    • Colors:
    Details:
    • Sexy meets sophistication in this underwire bra
    • Supportive 4-part cups provide the most natural breast shape
    • Cups seams lift while elastic trim on cups offer a custom fit
    • Comfortable stretch wings will not dig and offer fuller coverage
    • Say goodbye to slipping straps thanks to U-back design
    • Featured Review:
    • on September 16, 2016
    • Great supportive, comfortable bra
    • Fits well and supports from the side and underneath.
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  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 34 reviews
    • Colors:
    Details:
    • Maximum control sports bra converts to racerback
    • Each breast is supported individually in smooth cups
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on September 20, 2016
    • Best ever sports bra!
    • I haven't stopped wearing this since I bought it, so I need to order another! Super comfortable and totally supportive all day and during aerobics! Love!!!
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  • Natori Chic Comfort T-Shirt Bra
    • Natori:
    • Chic Comfort T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Sleek, simple and supportive underwire T-shirt bra
    • Flexible cups are foam-lined to help shape bust
    • Fuller coverage and higher side wings for smoothing
    • Center front of bra dips to accommodate lower cut tops
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on July 29, 2016
    • Very comfortable
    • I've had the bra for two weeks and the comfort is great because the material stretches. My size 36DDDD bras usually don't have stretchy straps & sides because I need support. So, I'm wondering if it will lose it's shape and support a lot sooner. Time will tell!!
    ×
  • Playtex 18 Hour Ultimate Lift and Support Wire-Free Bra
    • Playtex:
    • 18 Hour Ultimate Lift and Support Wire-Free Bra
    • 22 reviews
    • Colors:
    Details:
    • Seamless, floral jacquard unlined cup wire-free bra
    • Ultimate lift panel under bust shapes and supports
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Cushioned comfort straps relieve shoulder pressure
    • Featured Review:
    • on February 16, 2016
    • smooth
    • this bra is nice under a top requiring no lines underneath
    ×
  • Amoena Helena Padded Wire-Free Bra
    • Amoena:
    • Helena Padded Wire-Free Bra
    • Color:
    Details:
    • Get all day comfort in this wire-free padded bra
    • Pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Create natural looking shape thanks to contour cups
    • Comfort front straps, back adjustable stretch straps
    ×
  • Goddess Adelaide Banded Lace Bra
    • Goddess:
    • Adelaide Banded Lace Bra
    • 24 reviews
    • Colors:
    Details:
    • Flatter your figure in this supportive underwire bra
    • Mirror your natural shape with unlined, 4-part cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch lace and mesh
    • Hook count: 2-hook = 38-42DD, 36-40DDD, 34-38G, 34-36H, 34I
    • Featured Review:
    • on July 17, 2016
    • Perfect fit
    • Best fitting bra I have ever bought. It is difficult to find a bra that the flesh does not bubble over the top this one works, and is lace and not to sheer at the same time
    ×
  • Fantasie Grace Bra
    • Fantasie:
    • Grace Bra
    • 1 review
    • Colors:
    Details:
    • Get great full coverage in this sleek unlined bra
    • Innovative 3-part cup design lifts and naturally shape breasts
    • Supportive, reinforced side panel and boning helps anchor bra
    • Customizable, fully adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on September 14, 2016
    • Nice Fit
    • Nice Fit - had some problem with the left strap sliding off - tightened it and all is OK.
    ×
  • Anita Active Front Close Wire-Free Sports Bra
    • Anita:
    • Active Front Close Wire-Free Sports Bra
    • Colors:
    Details:
    • Get in shape with this firm control wire-free sports bra
    • Mirror your natural shape in unlined molded full cups
    • Smooth elastic underband anchors against the body
    • Non-stretch padded comfort straps eliminate chafing
    • Customize the fit with velcro fastening front adjustable straps
    ×
  • Anita Lupina Side Support Bra
    • Anita:
    • Lupina Side Support Bra
    • Colors:
    Details:
    • This lovely underwire bra offers incredible coverage and comfort
    • Supportive, 3-part seams provide superior lift and natural shape
    • Sturdy reinforced side paneling keeps breasts centered
    • Elastic lining on cup edge provides a custom fit feel
    • Back adjustable close-set stretch straps with leotard back
    ×
  • Olga No Side Effects™ Wire-Free T-Shirt Bra
    • Olga:
    • No Side Effects™ Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Eliminate underarm bulge in this side smoothing T-shirt bra
    • Achieve a seamless look with foam-lined wire-free cups
    • Superior back smoothing due to wider laser-cut wings
    • Front adjustable, close-set stretch straps for the perfect fit
    • 3 column, 2 row hook and eye back closure
    ×
  • Prima Donna I Want You Sheer Bra
    • Prima Donna:
    • I Want You Sheer Bra
    • Color:
    Details:
    • Get an amazing fit and feel in this stunning underwire bra
    • Supportive, 4-part seamed cups offers full cup coverage
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
    ×
  • Empreinte Maya Full Cup Bra
    • Empreinte:
    • Maya Full Cup Bra
    • Colors:
    Details:
    • Mirror your natural shape in gorgeous unlined full cups
    • 3-part underwire cups encase bust for a phenomenal fit
    • Excellent side support due to built-in boning
    • Embroidered mesh and polka dot print adds a feminine touch
    • End strap slipping with adjustable, close-set stretch straps
    ×
  • Amoena Helena Wire-Free Bra
    • Amoena:
    • Helena Wire-Free Bra
    • Color:
    Details:
    • All day comfort in this unlined wire-free bra
    • Pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Mirror your shape in molded, double-layer lace cups
    • Comfort front straps, back adjustable stretch straps
    ×
  • Empreinte Apolline Bra
    • Empreinte:
    • Apolline Bra
    • Colors:
    Details:
    • Get a superior shape in this seamed underwire bra
    • Lift and round your breasts in 3-part non-stretch cups
    • Magnificent embroidery had been applied by hand
    • Customize the fit with fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Prima Donna Iris Balconette Bra
    • Prima Donna:
    • Iris Balconette Bra
    • Color:
    Details:
    • Get amazing support in this 3-part cup underwire bra
    • Mirror your shape in floral embroidered unlined balcony cups
    • Wider wings eliminate back bulge for a smooth look
    • Customize the fit with adjustable, leotard back stretch straps
    • 3 column, 1 row hook and eye back closure
    ×
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