40E NEW ARRIVALS

28 Results
  • Viewing All 28 items
40E NEW ARRIVALS (28 Results)
  • Chantelle Rive Gauche Bra
    • Chantelle:
    • Rive Gauche Bra
    • 93 reviews
    • Colors:
    • +4 more
    Details:
    • Lightweight comfort as the lace lays flat under clothing
    • Rounded, natural silhouette due to angled cup seams
    • Excellent side support with built-in boning
    • Customize the fit with fully adjustable stretch straps
    • Semi-sheer stretch lace lays flat under clothing
    • Featured Review:
    • on July 27, 2016
    • Great lift and support!
    • This bra is very well constructed. Straps stay put and don't need constant adjustment. And the lift is terrific--so many bras just smash you flatter when you are a larger cup size. I will purchase it again!
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  • Wacoal Visual Effects Minimizer Bra
    • Wacoal:
    • Visual Effects Minimizer Bra
    • 14 reviews
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Great style if breasts are different sizes
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    • Featured Review:
    • on June 7, 2016
    • Best of the Best!
    • This is the first time I purchased a minimizer bra, and wow did I score a winner! Fit is perfect for someone who needs full coverage. Love that sides are high and there's no "spill-over" in cups. Thankfully, my search is over!
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  • Prima Donna Madison Full Cup Bra
    • Prima Donna:
    • Madison Full Cup Bra
    • 75 reviews
    • Colors:
    Details:
    • Get an amazing fit and feel in this lovely, gingham pattern bra
    • Luxe, stretch Leavers lace at top of cup for a custom fit feel
    • Soft, padded underwire is nickel-free for optimum comfort
    • Supportive, 3-part seamed cups with full cup coverage
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on June 15, 2016
    • New favorite bra
    • This is my absolutely favorite bra! It is comfortable, supportive, and so pretty. I have a hard time finding bras that are both supportive AND sexy... And with the bright red color, this is the one! My boyfriend loves it :) I can't believe how much detail work it has, and I especially like the Prima Donna label secretly sewn in on the front side.
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  • Wacoal Retro Chic Bra
    • Wacoal:
    • Retro Chic Bra
    • 176 reviews
    • Colors:
    Details:
    • Beautiful, vintage inspired lace underwire bra
    • Superior lift and shape due to seamed, double-layer cups
    • Minimize bulge with smoothing wings and back
    • End strap slipping with adjustable, leotard back straps
    • Additional support from sewn-on elastic underband
    • Featured Review:
    • on July 23, 2016
    • Pretty and fantastic breast shaping
    • Too many bras flatten the breasts against the chest, making nice large shapely breasts into fat pillows. This bra has vintage shaping, and looks great. Straps stay put. The only negative is the area under the hooks---the thread used it so scratchy it hurts all day long. Rest of the bra is great.
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  • Fantasie Alex Side Support Bra
    • Fantasie:
    • Alex Side Support Bra
    • 10 reviews
    • Colors:
    Details:
    • Pretty and elegant, 4-part cup underwire bra
    • Supportive, reinforced side panel helps anchor bra
    • Adjustable, close-set, embroidered stretch straps
    • Columns and rows increase with size
    • Hook count: 2-hook = D-G cups
    • Featured Review:
    • on July 12, 2016
    • Wonderful fit and comfort!
    • Of course the same bra will fit differently on each woman, so reviews will often be mixed, but for me, this bra is the best I've had so far. I have narrow shoulders and have a short torso, so I appreciate the straps that aren't too wide and fully adjustable. Others with a petite frame may want consider this bra.
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  • Bali Passion for Comfort Minimizer Bra
    • Bali:
    • Passion for Comfort Minimizer Bra
    • 81 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Added coverage and support thanks to the full cups
    • Cushioned back adjustable stretch straps
    • Arched center panel is great for high tummies
    • Featured Review:
    • on July 14, 2016
    • Best bra ever!
    • I have struggled my entire life finding the right bra and this one restored my faith in bras. It is so comfortable, fits great, and there is no spillage over the top (if you know what I mean). I am so thankful I found such a great bra at such an affordable price!
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  • Chantelle Parisian Plunge Bra
    • Chantelle:
    • Parisian Plunge Bra
    • 3 reviews
    • Colors:
    Details:
    • Pretty semi-sheer tulle lace underwire bra
    • Supportive, 4-part cups offer lift and create a rounded look
    • Seductive, plunging neckline for a more appealing silhouette
    • Flat seams allow for an almost invisible look under clothing
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on June 22, 2016
    • Love this bra for everyday wear!
    • I have been wearing Chantelle bras for many years now. This bra is an updated style from their last plunge bra. The lace is full coverage and is beautiful!
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  • Lilyette Comfort Lace Minimizer Bra
    • Lilyette:
    • Comfort Lace Minimizer Bra
    • 56 reviews
    • Colors:
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Natural shape maintained in unlined underwire cups
    • Customize the fit with adjustable stretch straps
    • Soft microfiber and stretch lace
    • Hook count: 2-hook = 34C-38C
    • Featured Review:
    • on July 11, 2016
    • feels so good
    • got this bra 2 weeks ago and is as wonderful as the minimizer bra I had before
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  • Vanity Fair Body Caress Convertible T-Shirt Bra
    • Vanity Fair:
    • Body Caress Convertible T-Shirt Bra
    • 26 reviews
    • Colors:
    • +2 more
    Details:
    • All day comfort in this full coverage underwire T-shirt bra
    • Lightly padded, contour cups providing support and shape
    • Minimize bulge with smoothing wings and back
    • Rigid front straps are back adjustable
    • Straps partially convert to criss-cross position
    • Featured Review:
    • on July 4, 2016
    • Gets the job done
    • My girl has been happy since we got these. And if she's happy, I'm happy
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  • Olga Signature Support® Satin Bra
    • Olga:
    • Signature Support® Satin Bra
    • 54 reviews
    • Colors:
    Details:
    • Mirror your natural shape in an unlined, molded cup bra
    • Get all-day comfort thanks to the padded underwire
    • Flattering lift and support from built-in inner slings
    • Minimize bulge with smoothing wings and back
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on July 20, 2016
    • Nicely made
    • Love the quality. they hold up very well and they are long lasting, however, they do tend to run a little small.
    ×
  • Anita Manhattan Comfort Wire-Free Bra
    • Anita:
    • Manhattan Comfort Wire-Free Bra
    • Colors:
    Details:
    • Comfortable, everyday wire-free bra
    • Supportive, seamed cups completely encapsulate breasts
    • Fuller coverage thanks to high center
    • Back adjustable, close-set, stretch straps won't slip
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Sculptresse Chi Chi Full Cup Bra
    • Sculptresse:
    • Chi Chi Full Cup Bra
    • 1 review
    • Colors:
    Details:
    • Get superior support in this seamed 4-part cup bra
    • Natural shape maintained in molded underwire cups
    • Customize the fit with back adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on June 2, 2016
    • Vibrant colors!
    • For us larger busted women, its difficult to find bras that are not black, white or nude! This bra has very vibrant colors and the quality seems to be good but not suited for heavy chested women. I returned it but unwillingly
    ×
  • Elomi Matilda Convertible Plunge Bra
    • Elomi:
    • Matilda Convertible Plunge Bra
    • Colors:
    Details:
    • Flaunt your curves in this elegant sheer plunge, demi bra
    • Strategically designed 3-part underwire cups offer shape and lift
    • Get a custom fit feel with elasticized lining along plunge cups
    • Reinforced side panels provide forward shape and support
    • Adjustable stretch straps partially convert with J-hook
    ×
  • Pour Moi Amour Lace Bra
    • Pour Moi:
    • Amour Lace Bra
    • 3 reviews
    • Colors:
    • +2 more
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Vibrant contrast double-lined underwire cups
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on July 17, 2016
    • Great fit!
    • I bought this bra about a month ago and I'm glad that I did.
    ×
  • Olga To A Tee™ Back Smoothing T-Shirt Bra
    • Olga:
    • To A Tee™ Back Smoothing T-Shirt Bra
    • 32 reviews
    • Colors:
    • +2 more
    Details:
    • Added coverage with this full cup underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort straps
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on July 3, 2016
    • I love these bras!
    • I've worn this bra for awhile and this time ordered three. Lots of sizes, large color selection - what more can I ask?!
    ×
  • Bali Satin Tracings® Minimizer Bra
    • Bali:
    • Satin Tracings® Minimizer Bra
    • 82 reviews
    • Colors:
    • +2 more
    Details:
    • Lose size not shape with this underwire minimizer bra
    • Reduces bust projection up to 1 1/2 inches
    • Supportive inner slings & seamed cups design offer lift
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, straps won't slip
    • Featured Review:
    • on July 23, 2016
    • The perfect size and fit!
    • Dressed with regular bra and then switched into my new minimizer. It turned my look into a smooth, ample but controlled bust! So glad I bought two.
    ×
  • Playtex Secrets® Perfectly Smooth T-Shirt Bra
    • Playtex:
    • Secrets® Perfectly Smooth T-Shirt Bra
    • 36 reviews
    • Colors:
    Details:
    • Seamless, foam-lined underwire T-shirt bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Cushioned comfort straps relieve shoulder pressure
    • Wider, smoother back for stability without ride-up
    • Featured Review:
    • on July 8, 2016
    • Very comfortable
    • At first I wasn't too sure cus I usually buy lacy under wire bras from another store, but they always end up falling apart. Gave this one a try and boy I'm glad I did. It's comfortable, durable and I am going to get more from you in the future.
    ×
  • Olga Sheer Leaves Minimizer Bra
    • Olga:
    • Sheer Leaves Minimizer Bra
    • 40 reviews
    • Colors:
    • +2 more
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Mirror your natural shape in unlined, underwire cups
    • Added support thanks to rigid front straps
    • Back adjustable straps and smooth laser-cut wings
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on July 19, 2016
    • Very comfortable.
    • This a very comfortable bra--and for a woman my size, 40 DD, that is hard to come by. I am happy with this purchase.
    ×
  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 20 reviews
    • Colors:
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on July 24, 2016
    • Great Bra
    • Love this bra. Being a bit chunky in spots it helps support the "girls"
    ×
  • Panache Nouveau Balconette Bra
    • Panache:
    • Nouveau Balconette Bra
    • Color:
    Details:
    • Mirror your natural shape in this delightful balconette bra
    • 3-part seamed underwire cups offer great lift and support
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    ×
  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 7 reviews
    • Colors:
    • +3 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on June 19, 2016
    • Great bra!!!
    • This is the most comfortable "new" bra I've ever put on! It has extra coverage on the sides and is great under t-shirts. No embarrassing bumps!!!
    ×
  • Anita Active Front Close Wire-Free Sports Bra
    • Anita:
    • Active Front Close Wire-Free Sports Bra
    • Colors:
    Details:
    • Get in shape with this firm control wire-free sports bra
    • Mirror your natural shape in unlined molded full cups
    • Smooth elastic underband anchors against the body
    • Non-stretch padded comfort straps eliminate chafing
    • Customize the fit with velcro fastening front adjustable straps
    ×
  • Glamorise Soft Shoulders Wire-Free Bra
    • Glamorise:
    • Soft Shoulders Wire-Free Bra
    • Colors:
    Details:
    • Mirror your natural shape in this unlined wire-free bra
    • Comfortable full cups have Magic Lift supportive inner slings
    • Geometric patterned trim adds a feminine touch
    • Pressure relieving padded comfort front straps
    • Back adjustable leotard stretch straps
    ×
  • Prima Donna Kensington Full Cup Bra
    • Prima Donna:
    • Kensington Full Cup Bra
    • Color:
    Details:
    • Get an amazing fit and feel in this full cup underwire bra
    • Supportive, 3-part seamed cups provide great shape
    • Embroidered with lush leaves and delicate flowering sprigs
    • Soft, padded underwire is nickel-free for optimum comfort
    • End strap slipping with adjustable, close-set straps
    ×
  • Playtex 18 Hour Undercover Slimming Wire-Free Bra
    • Playtex:
    • 18 Hour Undercover Slimming Wire-Free Bra
    • 1 review
    • Colors:
    Details:
    • Shape your bust in this slimming, wire-free molded bra
    • Seamless, lightly lined full coverage cups is perfect under tops
    • Slim your profile with SlenderU™ inner slings
    • Minimize bulge with smoothing wings and back
    • End slipping with back adjustable, close-set straps
    • Featured Review:
    • on June 29, 2016
    • Comfort fit!
    • I love this bra. It is so comfortable and the coverage is great. Everything is contained!
    ×
  • Whimsy by Lunaire Barbados Demi Bra
    • Whimsy by Lunaire:
    • Barbados Demi Bra
    • 142 reviews
    • Colors:
    Details:
    • Flirty, feminine floral bloom stretch mesh, unlined bra
    • Soft, darted mesh cups create a lovely, natural looking shape
    • Keep breasts centered and lifted thanks to built-in inner slings
    • Seamless transition to skin with elastic lining along top of cups
    • Customize your fit with back adjustable stretch straps
    • Featured Review:
    • on June 23, 2016
    • great bra, great price
    • I have been buying this bra, the Whimsey by Luniaire for a several years now. They are cute, have a variety of colors and come in my size 32 DDD. What also also like is that the sides are not real wide, as a smaller stature person, I have had the underwire poke me in the underarms on a lot of bras in my size
    ×
  • Vanity Fair Lace Beauty Back™ Smoothing Bra
    • Vanity Fair:
    • Lace Beauty Back™ Smoothing Bra
    • 4 reviews
    • Colors:
    Details:
    • Seamless, lightly foam-lined underwire cup T-shirt bra
    • Shapes and smoothes sides and back
    • No poke underwire for a comfortable fit
    • Adjustable, close-set, stretch straps won't slip
    • Soft microfiber blend with pretty stretch lace
    • Featured Review:
    • on July 14, 2016
    • the go to bra
    • I bought this Bra 3 months ago and I just love it the support allday is just what I want out of my go to bra I wear a sports bra but in a pinch this bra offer me enough support to do light yoga and walking at the gym without me even putting on my sports bra a very comfortable bra thus it is excellent the straps don't slip I love the fact it has a wide back is there a comfortable bra as a woman who's looking for support disbrow meets my needs
    ×
  • Curvy Couture Cotton Luxe Bra
    • Curvy Couture:
    • Cotton Luxe Bra
    • Colors:
    Details:
    • This luxe underwire bra offers optimal all day support
    • Mirror your natural shape in with unlined, molded cups
    • Keep odors at bay with this anti-microbial fabric
    • Natural Blend™ fabrics keep you comfortable and cool
    • Supportive wide wings help smooth you out under clothes
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