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40E NEW ARRIVALS

48 Results
40E NEW ARRIVALS (48 Results)
  • Wacoal Maximum Control Sports Bra
    • Wacoal:
    • Maximum Control Sports Bra
    • 198 reviews
    • Colors:
    Details:
    • Workout with ease in this underwire sports bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups for support; compression for holding
    • Superior support and comfort due to underwire on outside
    • Exterior wire prevents contact with skin to eliminate chafing
    • Featured Review:
    • on March 25, 2017
    • Great!
    • I've had this for awhile and it's very supportive! Although I found that the 32DD that I usually wear was a little too small but I don't notice unless I'm wearing it for awhile.
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  • Wacoal Halo Lace Convertible Bra
    • Wacoal:
    • Halo Lace Convertible Bra
    • 52 reviews
    • Colors:
    • +2 more
    Details:
    • Versatile, unlined underwire lace bra with J-hook
    • Natural shape maintained in molded double-layer cups
    • Added support with inner slings for DDD and G cup size
    • Adjustable stretch straps convert to racerback
    • Arched center panel is perfect for high tummies
    • Featured Review:
    • on March 25, 2017
    • LOVELY. GREAT COLOR!
    • Would have ordered more if you had it in my size and color.
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  • Chantelle C Magnifique Minimizer Bra
    • Chantelle:
    • C Magnifique Minimizer Bra
    • 119 reviews
    • Colors:
    • +2 more
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Maintain natural shape in molded double-layer cups
    • Seamless, lined underwire cups are free of padding
    • Flattering lift and support thanks to built-in inner slings
    • Minimize bulge with wide smoothing sides and back
    • Featured Review:
    • on March 26, 2017
    • Comfortable, but problem with show through
    • Chantelle bras are generally comfortable and this one is no different. However, when I read "molded cups" I thought there would be enough material to not have nipple show through, which is the problem I have with most minimizes. This one is essentially 4 layers of the same thin fabric. Again, very comfortable, but I prefer not to have to wear nipple guards with a bra.
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  • Wacoal Awareness Seamless Bra
    • Wacoal:
    • Awareness Seamless Bra
    • 144 reviews
    • Colors:
    • +2 more
    Details:
    • This seamless underwire bra offers support and full coverage
    • Natural shape achieved with inner slings in molded cups
    • Shoulder pain relieved with wide comfort straps
    • 42&44 DD/DDD and G/H cups have rigid straps
    • Smooth, stretch jacquard calla lily microfiber
    • Featured Review:
    • on March 11, 2017
    • Finally!
    • I normally wear the Wacoal Retro Chic bra which I love because it's retro, and it gives a super great lift. However, it would never be flush against my chest, in between my breast which always felt weird. This finally fits correctly but my only complaint is that I feel as if it's not as uplifting as the Waocal Retro Chic.
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  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 51 reviews
    • Colors:
    Details:
    • Push your limits in this high intensity, underwire sports bra
    • Built for high-impact activities such as Running or Zumba
    • Encapsulated cups for support; compression for holding
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on February 23, 2017
    • Comfortable and Supportive
    • It fits and supports like a regular bra but the material is stiffer. Even with a heavier fabric it's really comfortable. However, with all the seaming it's not the smoothest look under a T-shirt. The racer back option is not practical for me, it means having to re-adjust the strap length. I had to wash it well before 1st wearing because the elastic in the straps was squeaky. It seems to be fine now. Also, because of the side boning, this is not an all day bra for me as it starts to chafe eventually.
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  • Wacoal Retro Chic Bra
    • Wacoal:
    • Retro Chic Bra
    • 197 reviews
    • Colors:
    Details:
    • Beautiful, vintage inspired lace underwire bra
    • Superior lift and shape due to seamed, double-layer cups
    • Minimize bulge with smoothing wings and back
    • End strap slipping with adjustable, leotard back straps
    • Additional support from sewn-on elastic underband
    • Featured Review:
    • on March 25, 2017
    • Comfortable
    • I bought Wacoal because at an H cup not having the little plastic stays on the side is much more comfortable. This was immediately comfortable and allowed free movement from day 1.
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  • Charnos Sienna Side Support Bra
    • Charnos:
    • Sienna Side Support Bra
    • 10 reviews
    • Colors:
    Details:
    • Get beautiful natural shape in this lovely full cup underwire bra
    • Stunning embroidery adorns top of supportive 4-part cups
    • Seamed cups offer lifted shape and centered breasts
    • Strap stays put thanks to semi-rigid detailing
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on March 13, 2017
    • Love the fit, but it comes up really high
    • I love the fit on this bra -- very supportive. I wanted to love it, but it comes up really high so I had to return it :(
    ×
  • Vanity Fair Beauty Back™ Smoother Bra
    • Vanity Fair:
    • Beauty Back™ Smoother Bra
    • 94 reviews
    • Colors:
    • +4 more
    Details:
    • Eliminate back bulge in this back smoothing T-shirt bra
    • Prevent show-through with foam-lined underwire cups
    • Shapes and smoothes sides and back
    • End strap slipping with adjustable, close-set straps
    • Soft, microfiber blend
    • Featured Review:
    • on March 23, 2017
    • Love the comfort!!!
    • This Bra is great, it fits right. The fabric is the most comfortable and soft i have worn. It really is the PERFECT BRA!
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  • Simone Perele Caresse Minimizer Bra
    • Simone Perele:
    • Caresse Minimizer Bra
    • 1 review
    • Colors:
    Details:
    • Fall in love with this incredible molded, underwire bra
    • Comfortably reduces bust appearance up to one cup size
    • Supportive, seamless firm cups provide a natural look
    • Pretty patterned, fully adjustable stretch straps
    • Soft, 3 column, 2 row hook & eye ballet back closure
    • Featured Review:
    • on October 27, 2016
    • my new go-to everyday essential
    • The most comfortable bra ever! Even after a 12+ hour day of work, I honestly forget that I have it on. The band was snug at first, but it relaxed after washing. If you are between sizes, you might want to size down rather than up. It does come up higher under the arms than some other bras, so it might show under sleeveless shirts. I think that helps bring the "girls" more forward, which was what I was looking for. The center gore is narrow, which is great for close set breasts. There is no padding, but the fabric is substantial so it helps minimize embarrassing" headlights".
    ×
  • Brooks Fiona Wire-Free Sports Bra
    • Brooks:
    • Fiona Wire-Free Sports Bra
    • 12 reviews
    • Colors:
    • +6 more
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on March 10, 2017
    • Comfortable, adjustable
    • Bought one and then another. Very comfortable and supportive. You can adjust the padded straps (they don't dig in). My favorite go-to gym bra.
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  • Le Mystère Sophia Plunge T-Shirt Bra
    • Le Mystère:
    • Sophia Plunge T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Lovely & uniquely designed semi-convertible plunge bra
    • Supportive, seamless underwire demi cups are foam-lined
    • Front adjustable stretch straps with J-hook conversion
    • Close-set straps and lace webbing insets add femininity
    • Straps won't slip on small or sloping shoulders
    • Featured Review:
    • on July 29, 2016
    • I'm signing on to buy more.
    • Save on shipping and buy two. I wear a 40D and had low expectations. I was pleasantly surprised.
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  • Pour Moi Amour Lace Bra
    • Pour Moi:
    • Amour Lace Bra
    • 13 reviews
    • Colors:
    • +2 more
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Vibrant contrast double-lined underwire cups
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 19, 2017
    • very comfortable!
    • I bought this I didn't have it no more than 2 weeks and the wire popped through
    ×
  • Le Mystère Transformative Tisha T-Shirt Bra
    • Le Mystère:
    • Transformative Tisha T-Shirt Bra
    • 8 reviews
    • Colors:
    Details:
    • Get a perfectly sculpted shape in this underwire T-shirt bra
    • Prevent show-through with seamless, foam-lined cups
    • Memory foam cups mold to your breasts for an amazing fit
    • Minimize bulge with smoothing wings and back
    • Additional support thanks to the flexible side boning
    • Featured Review:
    • on October 18, 2016
    • My Favorite Bra (Mostly)
    • Le Mystere is my favorite brand. It has the best support I've found. I usually buy the Dream Tisha but decided to try this one. The support isn't quite as strong and the wire dug painfully into my side. I'll stick to my Dream Tisha from now on!
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  • Paramour Ellie Tulle Bra
    • Paramour:
    • Ellie Tulle Bra
    • Color:
    Details:
    • Make this bra part of your Spring must-have lingerie collection
    • Whimsical floral print and embroidered underwire bra
    • Get amazing lift and shape with vertical seams and high apex cups
    • Straps stay in place thanks to the close-set strap design
    • Customize your fit with back adjustable stretch straps
    ×
  • Parfait Sandrine Longline Plunge Bra
    • Parfait:
    • Sandrine Longline Plunge Bra
    • Colors:
    Details:
    • Fall in love with this romantic floral lace, longline bra
    • Structured foam-lined contour cups add lift and shape
    • Floral lace highlights the flattering deep plunging neckline
    • Reinforced underbust and side boning helps promote support
    • Shimmery, fully adjustable, close-set, stretch straps
    ×
  • Curvy Kate Vixen Balconette Bra
    • Curvy Kate:
    • Vixen Balconette Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this balconette bra
    • Natural lift thanks to the seamed, darted underwire cups
    • Cups are foam-lined and fully opaque for modesty
    • Customize the fit with adjustable stretch straps
    • Smooth 2 column, 3 row hook and eye back closure
    ×
  • Bravado! Buttercup Wire-Free Nursing Bra
    • Bravado!:
    • Buttercup Wire-Free Nursing Bra
    • Colors:
    Details:
    • Petal-soft, convertible wire-free nursing bra
    • Perfect fit thanks to stretchy foam-lined, seamless cups
    • Convenient one-handed nursing clips
    • Excellent side support thanks to built-in boning
    • Customize the fit with fully adjustable stretch straps
    ×
  • Chantelle C Ideal Back Smoothing T-Shirt Bra
    • Chantelle:
    • C Ideal Back Smoothing T-Shirt Bra
    • 29 reviews
    • Colors:
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on March 5, 2017
    • Comfort and Support
    • This bra fits me perfectly, love that the straps come in a bit at the back so they're never sliding off my shoulders. Super comfortable and my new go-to t-shirt bra. Just wish it came in a nude color.
    ×
  • Amoena Ina Wire-Free Bra
    • Amoena:
    • Ina Wire-Free Bra
    • Colors:
    Details:
    • Supportive, seamed 3-part cup bra with fabric pockets
    • Comfortable double-layer wire-free cups
    • Fabric pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Wide non-stretch front straps, back adjustable stretch straps
    ×
  • Wacoal Visual Effects Wire-Free Minimizer Bra
    • Wacoal:
    • Visual Effects Wire-Free Minimizer Bra
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Comfortable wire-free style with power mesh wings
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    ×
  • Fantasie Sasha Side Support Bra
    • Fantasie:
    • Sasha Side Support Bra
    • Color:
    Details:
    • Gorgeous and sophisticated floral print bra
    • Breasts are lifted with deep underwire cups and vertical seaming
    • Excellent side support thanks to 4-part cup design
    • Get a custom fit with fully adjustable limited stretch straps
    • Adjusters stay in place with unique scalloped edging on straps
    ×
  • Paramour Captivate Bra
    • Paramour:
    • Captivate Bra
    • 11 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Added support thanks to the side boning
    • Optimum fit with unlined lace 3-part cups
    • End strap slipping with adjustable, close-set stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on March 15, 2017
    • Love it!
    • I've had this for about a month and it's still going strong! The cups run a size small, so I'd reccomend going a size up. It's really pretty and comfortable! The straps are pretty far apart, someone tall like me with broad shoulders will fill it out, but if you are small it might not fit quite right.
    ×
  • Pour Moi Imogen Rose Bra
    • Pour Moi:
    • Imogen Rose Bra
    • 16 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Gorgeous floral embroidered unlined cups with side boning
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 7, 2017
    • Lovely bra
    • I love how pretty this bra is and it fits well too.
    ×
  • Curvy Couture Everyday Glamour Bra
    • Curvy Couture:
    • Everyday Glamour Bra
    • Colors:
    Details:
    • Lovely full cup underwire bra with lace overlay
    • Supportive 3-part underwire cups
    • Flattering lift and support from built-in inner slings
    • Eliminate back bulge with wide, smoothing back wings
    • Back adjustable stretch straps with comfort top straps
    ×
  • SPANX Pillow Cup Signature T-Shirt Bra
    • SPANX:
    • Pillow Cup Signature T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Prevent show-through in this underwire T-shirt bra
    • Pillow cups™ engineered with 3D technology for shape
    • Minimize bulge with smoothing wings and back
    • No visible bra lines thanks to smooth U-back design
    • Comfort front straps, back adjustable stretch straps
    • Featured Review:
    • on February 4, 2017
    • New Fav
    • After wearing this bra around for about a week, I'm back to buy another. I need more Pillow Cup in my life. I've been wearing and loving the Spanx Bralelluja for the last couple of years, but I like the Pillow Cup even better. Back fat is definitely an issue for me, and though I think the Bralelluja is slightly better at smoothing the back bulge, the Pillow Cup is still pretty darn smoothing...especially relative to nearly every other bra I have ever tried. I like the Pillow Cup better than the Bralelluja because: A) The fabric is sooooo much nicer. It has a sheen and a satiny finish that looks and feels a lot more comfortable and feminine than the Bralelluja fabric. 2) The straps and band are adjustable. The Bralelluja is "self-adjusting," and though its proportions work well for me when the bra is new, it tends to stretch with wear. I like that the Pillow Cup gives me more control over fit. 3) The Pillow Cup gives us the traditional three rows of hook and eye closures in the back. The Bralelluja has a single closure in the front that, although convenient, tends to twist and lay sideways after a little wear. 4) The Pillow Cup gives a nice full-ish coverage without looking uber matronly. Although the Bralelluja looks nice under clothes, when I take my top off, it looks like raided Granny's lingerie drawer. Although the Pillow Cup is, by no means, the world's sexiest bra, it just looks like an average, sensible, everyday bra. Both are very comfortable and supportive bras for those us who need DD+.
    ×
  • Curvy Couture Ultimate Fit Sports Bra
    • Curvy Couture:
    • Ultimate Fit Sports Bra
    • Colors:
    Details:
    • Be active in this underwire sports bra
    • Encapsulated cups support each breast individually
    • Breathable mesh inside cups keep you cool
    • Supportive seamless foam-lined underwire cups
    • Cushioned elastic straps for a comfortable fit
    ×
  • Brooks Juno Wire-Free Racerback Sports Bra
    • Brooks:
    • Juno Wire-Free Racerback Sports Bra
    • 1 review
    • Colors:
    Details:
    • Get control of your most intense workouts in this sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups for support; compression for holding
    • Minimize bounce thanks to limited stretch straps
    • Supportive wire-free uni-cup design for modesty and shape
    • Featured Review:
    • on February 12, 2017
    • comfortable, full support for high impact
    • i bought 2 sportsbras to accommodate my 32E's, as my old/regular ones just weren't cutting it anymore. Straps are very easily adjustable and secure n comfy velcro IN THE FRONT. Cups are a little molded inside with tiny holes for breathability. STYLE is cute (rare for big bras)!!!! and it's RACERBACK. I cant figure out for the life of me why most sportsbras for big chested women on this site are not racerback, which is much more secure and comfy for exercise. Always feeling like my straps are gonna fall off while im working out is not fun. One con for this bra is that its a challenge to clasp. The band is very firm and the 3 clasps are tough to hook. But i can still do it myself and its worth it!!!
    ×
  • Charnos Rosalind Bra
    • Charnos:
    • Rosalind Bra
    • 7 reviews
    • Colors:
    Details:
    • This gorgeous underwire lace bra offers incredible shape
    • Beautiful stretch lace, seamed cups provide a natural look
    • Innovative textronic lace adds a unique richness to this style
    • Supportive inner slings center and lift breasts
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on March 7, 2017
    • Great support, pretty bra!
    • Love this bra. Got a 34E and it fits beautifully. No poking over the sides, no squashing in the middle. With breasts that are slightly wider set, this bra rests comfortably against my sternum and provides all day support. I will buy more from this brand.
    ×
  • Prima Donna Twist I Want You Sheer Bra
    • Prima Donna:
    • Twist I Want You Sheer Bra
    • Colors:
    Details:
    • Get an amazing fit in the seamed 4-part underwire cups
    • Slighty less coverage than other Prima Donna bras
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
    ×
  • Bravado! Body Silk Wire-Free Nursing Bra
    • Bravado!:
    • Body Silk Wire-Free Nursing Bra
    • 34 reviews
    • Colors:
    Details:
    • Total comfort this seamless, wire-free nursing bra
    • Shaping provided by lightweight removable foam inserts
    • Custom fit thanks to ribbed, stretch underband
    • Easy-to-reach and open nursing snap down clips
    • Conversion clips included for when you are done nursing
    • Featured Review:
    • on February 24, 2017
    • Great fit
    • I've tried a few different brands and this is by far the best. Quality, good fit, supportive for larger sizes. I'm in love
    ×
  • Vanity Fair Cooling Touch Convertible Bra
    • Vanity Fair:
    • Cooling Touch Convertible Bra
    • Colors:
    Details:
    • Stay cool and comfortable all day long in this T-shirt bra
    • Innovative, heat diffusing WinCool™ fabric is lightweight
    • Prevent show-through and get structured shape with contour cups
    • Soft, wide wings help smooth back bulge and lumps
    • Comfort front straps with adjustable stretch back straps
    ×
  • Le Mystère Sophia T-Shirt Bra
    • Le Mystère:
    • Sophia T-Shirt Bra
    • Colors:
    Details:
    • Get a perfectly sculpted shape in this underwire T-shirt bra
    • Memory foam cups mold to your breasts for an amazing fit
    • Prevent show-through with seamless, smooth foam-lined cups
    • Back adjustable stretch straps are fully adjustable
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Bravado! Ballet Wire-Free Nursing Bra
    • Bravado!:
    • Ballet Wire-Free Nursing Bra
    • Colors:
    Details:
    • Comfortable, criss-cross front wire-free nursing bra
    • Light support molded cups make it perfect for sleeping
    • Specifically designed for nursing mothers
    • Customize the fit with back adjustable stretch straps
    • No closure - goes on over the head
    ×
  • Charnos Violet Balconette Bra
    • Charnos:
    • Violet Balconette Bra
    • Color:
    Details:
    • Gorgeous all-over printed floral mesh balconette bra
    • Lift and shape thanks to 4-part, seamed underwire cups
    • Eliminate sliding straps due to unique scalloped edging
    • Fully adjustable stretch straps offer a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Pour Moi Electra Bra
    • Pour Moi:
    • Electra Bra
    • Colors:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your shape in double-layer cups with lace trim
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
    ×
  • Fantasie Rebecca Lace T-Shirt Bra
    • Fantasie:
    • Rebecca Lace T-Shirt Bra
    • Color:
    Details:
    • Get a smooth silhouette with this breathable T-shirt bra
    • Prevent show-through with seamless spacer underwire cups
    • Spacer fabric gives opacity like foam minus the weight
    • End strap slipping with adjustable, leotard back straps
    • Smooth, 3 column, 2 row hook and eye back closure
    ×
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