40D NEW ARRIVALS

39 Results
  • Viewing All 39 items
40D NEW ARRIVALS (39 Results)
  • Panache Ultimate Maximum Control Sports Bra
    • Panache:
    • Ultimate Maximum Control Sports Bra
    • 556 reviews
    • Colors:
    Details:
    • Reduce bounce by 83% with our #1 underwire sports bra
    • Built for high-impact activities such as Kickboxing
    • Encapsulated cups support each breast individually
    • Breathable mesh insert on front helps keep you cool
    • Minimize bulge with powernet lined sides and back
    • Featured Review:
    • on December 4, 2016
    • panache sports bra
    • best sports bra ever. holds it shape and shoulders do not hurt after high impact exercise
    ×
  • Wacoal Visual Effects Minimizer Bra
    • Wacoal:
    • Visual Effects Minimizer Bra
    • 22 reviews
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Great style if breasts are different sizes
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    • Featured Review:
    • on November 29, 2016
    • Great bra!
    • I love this bra, it fits really well when most of the bras I try on don't. It's supportive too.
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  • Anita Maximum Control Wire-Free Sports Bra
    • Anita:
    • Maximum Control Wire-Free Sports Bra
    • 191 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Zumba
    • Encapsulated cups for support; compression for holding
    • Stay dry with moisture-wicking microfiber terry-lined cups
    • Natural shape maintained by seamed double-layer cups
    • Featured Review:
    • on November 21, 2016
    • Love this Sports Bra
    • Even though this bra doesn't have underwire, it is EXTREMELY supportive during very active workouts. I am a 34 DD/E and always thought I had to have underwire to maintain any shape and still have support in a sports bra until this one. And its so comfortable. I love that the inner layer is terry fabric for absorption. It was a little pricey and not on sale when I bought it- but worth every penny.
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  • Le Mystère Dream Tisha T-Shirt Bra
    • Le Mystère:
    • Dream Tisha T-Shirt Bra
    • 226 reviews
    • Colors:
    Details:
    • Sensational smooth and sleek seamless T-shirt bra
    • Seamless front cups are attached to the center panel
    • Feminine modesty with smooth foam-lined underwire cups
    • Experience added support with side boning on wide wings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on December 4, 2016
    • None Better
    • I have worn Le Mystere Bras for a least 5 years. I will not even try another brand. I wear a 44E and am always comfortable.
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  • Freya Force High Impact Sports Bra
    • Freya:
    • Force High Impact Sports Bra
    • 10 reviews
    • Colors:
    Details:
    • Increase your workout limits with this high intensity sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • COOLMAX® inner lining encapsulates breasts for minimal bounce
    • Wire-free double-layer cups offer great support
    • Featured Review:
    • on September 29, 2016
    • Great Fit
    • This bra changed my life. I've now been able to be far more active that I have been in years. It's British sized so make sure to take your measurements before you buy. I love Freya and Panache bras so this sports bra works so well for me.
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  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 25 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on October 21, 2016
    • No-slip straps!
    • Very comfortable. Most importantly, the straps don't slip off my shoulders! Have been wearing these for several years. True to size. They last a long time (I wash in machine and line dry). Good buy, especially when on sale.
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  • Vanity Fair Body Caress Convertible T-Shirt Bra
    • Vanity Fair:
    • Body Caress Convertible T-Shirt Bra
    • 28 reviews
    • Colors:
    • +2 more
    Details:
    • All day comfort in this full coverage underwire T-shirt bra
    • Lightly padded, contour cups providing support and shape
    • Minimize bulge with smoothing wings and back
    • Rigid front straps are back adjustable
    • Straps partially convert to criss-cross position
    • Featured Review:
    • on November 23, 2016
    • Great fit
    • Love the fit, very comfortable,keeps everything in place, only wish the cups where a little padded so shape of nipples didn't show.
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  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 23 reviews
    • Colors:
    • +4 more
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on August 11, 2016
    • My favorite
    • So happy with my purchase, great value! Would purchase again!
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  • Anita Active Momentum Wire-Free Sports Bra
    • Anita:
    • Active Momentum Wire-Free Sports Bra
    • 82 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Kickboxing
    • Compression fit holds the breast tissue down
    • Mirror your shape in soft terry cloth lined molded cups
    • Close-set, back adjustable, stretch straps won't slip
    • Featured Review:
    • on December 4, 2016
    • Great fit and support without wires!
    • I now have decided to wear this bra (I have several) all the time. I have worn under wire bras most of my life (40 G) and once I started wearing these sport bras, they fit well, no seam cups, great support. Love them...no more wires digging into my ribs.
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  • Le Mystère Lace Tisha Bra
    • Le Mystère:
    • Lace Tisha Bra
    • 95 reviews
    • Colors:
    Details:
    • Beautiful and elegant, this T-shirt bra is like a dream
    • Seamless underwire cups are contoured and foam-lined
    • Slightly less cup coverage than Tisha full fit bra
    • End strap slipping with adjustable close-set straps
    • Silky smooth stretch microfiber and lace
    • Featured Review:
    • on October 25, 2016
    • Best Bras Ever!
    • I have bought these bras for years. I love them. Good support for the girls and pretty too!!
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  • Panache Medium Control Wire-Free Sports Bra
    • Panache:
    • Medium Control Wire-Free Sports Bra
    • 15 reviews
    • Colors:
    Details:
    • Workout with ease in this wire-free, sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Lasting comfort thanks to the cushioned underband
    • Shoulder pressure is dispersed due to wide straps
    • Featured Review:
    • on September 4, 2016
    • Comfy, medium support
    • Pros: comfy, soft fabric, medium support, good for lower impact sports, sweat-wicking, easy to put on/take off, racerback conversion is great. Cons: the Panache brand sticker came rubbed off on my clothes (on both of mine), not a good choice if you need to jump a lot or do inversions (handstands, etc.). I own two of these and wear them regularly for biking. I wanted something comfy and easy to put on since I bike to work and usually change once I'm there.
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  • Wacoal Front-Zip Medium Impact Sports Bra
    • Wacoal:
    • Front-Zip Medium Impact Sports Bra
    • 3 reviews
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent bounce and fully encapsulate bust with high center gore
    • Keep your shape and modesty with foam-lined, underwire cups
    • Featured Review:
    • on November 6, 2016
    • comfortable, but not perfect
    • Once this is on it's very comfortable but it's difficult to get on (I'm 32DD). I've found that if I pull it down a lot as I put it on, it's a bit easier. It's also not as supportive as I thought it would be. I can't wear this for runs.
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  • Brooks Moving Comfort Fiona Wire-Free Sports Bra
    • Brooks Moving Comfort:
    • Fiona Wire-Free Sports Bra
    • 5 reviews
    • Colors:
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on June 24, 2016
    • My favorite sports bra
    • I own 3 and they are worth every penny. If you have a large bust on a small frame, this is the best sports bra out there for high impact sports and running. (Wash on delicate in a bra bag and hang to dry). I sized down a cup size but stayed with my band size.
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  • Wacoal Lace Affair Bra
    • Wacoal:
    • Lace Affair Bra
    • 1 review
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Superior lift due to seamed, unlined underwire cups
    • Opaque jacquard bottom cups and inner slings for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on November 16, 2016
    • Love it
    • Finally a beautiful sexy bra for large busted women I have all three colors
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  • Lilyette Enchantment Minimizer Bra
    • Lilyette:
    • Enchantment Minimizer Bra
    • 103 reviews
    • Colors:
    Details:
    • Feel beautiful and confident in this underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Helps reduce size not shape with molded, unlined cups
    • Eliminate back bulge with wide, smoothing wings
    • Fully adjustable, close-set straps, won't slip
    • Featured Review:
    • on December 6, 2016
    • Fits beautifully
    • This is my go to bra. I like the fit and support. Mostly I like it because the straps do not slide down my shoulder.
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  • Le Mystère Sophia Plunge T-Shirt Bra
    • Le Mystère:
    • Sophia Plunge T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Lovely & uniquely designed semi-convertible plunge bra
    • Supportive, seamless underwire demi cups are foam-lined
    • Front adjustable stretch straps with J-hook conversion
    • Close-set straps and lace webbing insets add femininity
    • Straps won't slip on small or sloping shoulders
    • Featured Review:
    • on July 29, 2016
    • I'm signing on to buy more.
    • Save on shipping and buy two. I wear a 40D and had low expectations. I was pleasantly surprised.
    ×
  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    Details:
    • Look beautiful in this floral lace underwire bra
    • Get a voluptous look without the weight of push-up pads
    • Memory foam-lined cups lift the bust off the body
    • Decorative, plush-lined stretch straps are back adjustable
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
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  • Glamorise Comfort Lift Wire-Free Rose Lace Bra
    • Glamorise:
    • Comfort Lift Wire-Free Rose Lace Bra
    • Colors:
    Details:
    • Get complete coverage with this full cup wire-free bra
    • 4-part cup Comfort Lift design provides superb side support
    • Achieve shapely, forward facing breasts with rigid inner slings
    • High center gore and high cups provides full cup coverage
    • Eliminate shoulder strain thanks to soft comfort straps
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  • Wacoal Lace Affair T-Shirt Bra
    • Wacoal:
    • Lace Affair T-Shirt Bra
    • Colors:
    Details:
    • Make this charming bra your go to everyday essential
    • The sexy deep plunging neckline makes this bra versatile
    • Achieve a smooth silhouette with lightly, foam-lined cups
    • Delightfully classic contrasting floral lace stretch mesh wings
    • End strap slipping with adjustable, close-set straps
    ×
  • Wacoal Lace Affair Bralette
    • Wacoal:
    • Lace Affair Bralette
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Seamed, unlined wire-free cups for subtle lift
    • Opaque jacquard cups and elastic underband for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on December 1, 2016
    • quality, fit and looks
    • I have several of Wacoal's b.tempt'd bralettes and matching panties which I am very satisfied with. However I decided to try the Lace Affair and was really glad I did. First the fit was great. I usually order 36A which is tight but the cups fit when I saw that this came in 38A/B I had to order it. The quality is beyond compare. The wide straps and band keep it in place all day. The contrasting cups make for a great look and the soft feel of the cups is tops. Add the matching panty and you have a beautiful set. I'm planning to buy it in every color available
    ×
  • Rhonda Shear Ahh Leisure Bralette
    • Rhonda Shear:
    • Ahh Leisure Bralette
    • 45 reviews
    • Colors:
    • +3 more
    Details:
    • Light support wire-free bra with molded, unlined cups
    • Body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • No closure - goes on over the head
    • Featured Review:
    • on October 20, 2016
    • Very comfortable
    • These are my 4th and 5th. I do like them for casual wear.
    ×
  • Goddess Medium-Impact Wire-Free Sports Bra
    • Goddess:
    • Medium-Impact Wire-Free Sports Bra
    • 5 reviews
    • Colors:
    Details:
    • Don't break a sweat in this medium impact sports bra
    • Built for mid-impact activities such as Cycling
    • Compression fit holds the breast tissue down
    • Anti-bacterial cup lining keeps you fresh and comfortable
    • Ultra-soft stretch underband minimizes rubbing or irritation
    • Featured Review:
    • on August 11, 2016
    • Amazing support
    • fits perfectly, and so comfortable!! I highly reccomend this sportsbra!
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  • Glamorise Comfort Lift Wire-Free Lace Support Bra
    • Glamorise:
    • Comfort Lift Wire-Free Lace Support Bra
    • Colors:
    Details:
    • Get complete coverage in this full cup, wire-free bra
    • 3-part cup Comfort Lift design provides superb side support
    • Achieve shapely, forward facing breasts with rigid inner slings
    • High center gore and high cups provides full cup coverage
    • Customizable fit with fully adjustable, close-set stretch straps
    ×
  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair:
    • Flattering Lift T-Shirt Bra
    • Colors:
    Details:
    • Comfort and lift meet in this lovely underwire T-shirt bra
    • Contoured cups with lift pads at bottom provide unmatched shape
    • All around smoothing and shaping without the wires
    • Sleek back smoothing wings eliminate lumps and bumps
    • Back adjustable, close-set, stretch straps for a custom fit feel
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  • Fantasie Marianna Plunge Bra
    • Fantasie:
    • Marianna Plunge Bra
    • Color:
    Details:
    • Mirror your natural shape in this lovely supportive bra
    • Seamed 3-part unlined undewire cups with cross-dyed lace
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Customize the fit with adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
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  • Fantasie Sofia Side Support Bra
    • Fantasie:
    • Sofia Side Support Bra
    • Color:
    Details:
    • Achieve great lift in this unlined 4-part cup underwire bra
    • Added lift and shape with unique side support panels
    • Baroque-inspired embroidery in tones of luscious gold
    • Customize the fit with adjustable, close-set stretch straps
    • Firm stay-put strap support due to unique scallop edge
    ×
  • Ashley Graham Diva Cut Out Bra
    • Ashley Graham:
    • Diva Cut Out Bra
    • Color:
    Details:
    • Achieve great support in this fashion-foward underwire bra
    • Gorgeous embroidered tulle overlay on foam demi cups
    • Cut out detail adds to this sensual look
    • Power mesh wings with side boning for anchored support
    • Customize the fit with adjustable stretch straps
    ×
  • Wacoal Wild Seduction Balconette Bra
    • Wacoal:
    • Wild Seduction Balconette Bra
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful balconette bra
    • Superior lift due to darted vertical seams on underwire cups
    • Inner slings provide added support and shape
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Olga No Side Effects™ Tailored T-Shirt Bra
    • Olga:
    • No Side Effects™ Tailored T-Shirt Bra
    • Colors:
    Details:
    • Eliminate underarm bulge with this innovative side smoothing bra
    • Prevent show through with seamless, foam-lined underwire cups
    • Ultra back smoothing thanks to laser-cut, wider coverage wings
    • Easy-to-reach, fully adjustable stretch front straps
    • Cushioned, 3 column, 2 row hook and eye back closure
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra with lace trim
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Seamless transition to skin thanks to laser-cut edges on bra
    • Easy-to-reach, front adjustable stretch straps
    ×
  • Dita Von Teese Start Lift Full Cup Bra
    • Dita Von Teese:
    • Start Lift Full Cup Bra
    • Color:
    Details:
    • Feel sophisticated in this gorgeous balcony bra
    • Supportive seamed foam-lined underwire full cups
    • Added support due to side boning and inner slings
    • Gorgeous lace trim with tassel appliqué on center
    • End strap slipping with adjustable leotard stretch straps
    ×
  • Natori Hidden Glamour Maternity Bra
    • Natori:
    • Hidden Glamour Maternity Bra
    • Colors:
    Details:
    • Nurse in comfort with this velvety soft T-shirt bra
    • Seamless, comfortable foam-lined, underwire contour cups
    • Cotton inner sling for optimum comfort for you and baby
    • Lace trim adorns upper cups for an added feminine touch
    • Stretch straps are fully adjustable
    ×
  • 2(x)ist Criss Cross Wire-Free Sports Bra
    • 2(x)ist:
    • Criss Cross Wire-Free Sports Bra
    • Colors:
    Details:
    • Classic pullover sports bra with unique strappy racerback
    • Low impact compression; perfect for walking
    • Compression fit holds the breast tissue down
    • Mirror your natural shape in unlined wire-free cups
    • Unique back provides optimum breathability and movement
    ×
  • Freya Epic Maximum Control Crop Top Sports Bra
    • Freya:
    • Epic Maximum Control Crop Top Sports Bra
    • 6 reviews
    • Colors:
    Details:
    • Make the most of your workout in this maximum control sports bra
    • Built for high-impact activities such as Running
    • Encapsulated cups support each breast individually
    • Full coverage, underwire lightly foam-lined seamed cups
    • Reduce bounce by up to 97% thanks to unique cup design
    • Featured Review:
    • on November 21, 2016
    • It's a keeper!
    • This bra has a great fit, looks great on, supportive and cute. I wear a 34DD and work out quite often with some very high impact intervals and this bra is wonderful.
    ×
  • Bali Double Support® Front-Close Wire-Free Bra
    • Bali:
    • Double Support® Front-Close Wire-Free Bra
    • Color:
    Details:
    • Experience great support in this molded wire-free bra
    • Mirror your shape in double-layer lace patterned full cups
    • Excellent side support due to built-in boning
    • Cushioned elastic underband feels smooth against the body
    • Comfort-U back design helps keep straps in place
    ×
  • Le Mystère Maximum Control Sports Bra
    • Le Mystère:
    • Maximum Control Sports Bra
    • 16 reviews
    • Colors:
    Details:
    • Train in comfort in this high-impact sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups support each breast individually
    • Soft, cushioned underwire & lightweight foam cups
    • Supportive, power mesh wings anchor to the body
    • Featured Review:
    • on December 6, 2016
    • Love!
    • Thrilled with this bra. Soft, light, & SO supportive. I will definitely by another one!
    ×
  • Perfects Australia Dream Bra
    • Perfects Australia:
    • Dream Bra
    • Colors:
    Details:
    • Live the dream in this vibrant demi cup plunge bra
    • Deep contour cups with pretty shimmer lace overlay
    • Excellent side support due to built-in boning
    • Metallic straps are fully adjustable for a customized fit
    • 3 column, 3 row hook and eye back closure
    ×
  • Perfects Australia Stacy Balconette Bra
    • Perfects Australia:
    • Stacy Balconette Bra
    • 15 reviews
    • Colors:
    Details:
    • Beautiful lace underwire balconette bra with polka dot accents
    • Supportive foam-lined cups with reinforced side boning
    • Customize the fit with fully adjustable, stretch straps
    • 3 column, 3 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on October 24, 2016
    • Decent for full figure
    • Good support and shape for my 34DDDs, which is hard to find. Unfortunately, over the day they start to squish out the front, so readjustment is needed every couple hours.
    ×
  • Dita Von Teese Sheer Witchery Full Cup Balconette Bra
    • Dita Von Teese:
    • Sheer Witchery Full Cup Balconette Bra
    • Color:
    Details:
    • Stunning floral lace balconette underwire bra
    • Get great lift thanks to vertical seaming on foam-lined cups
    • Tulle trim along upper cups can be folded away for a sexier look
    • Customize your fit with back adjustable stretch straps
    • Reinforced side boning offers anchored, structured support
    ×
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