40C NEW ARRIVALS

21 Results
  • Viewing All 21 items
40C NEW ARRIVALS (21 Results)
  • Chantelle Rive Gauche Bra
    • Chantelle:
    • Rive Gauche Bra
    • 104 reviews
    • Colors:
    • +3 more
    Details:
    • Lightweight comfort as the lace lays flat under clothing
    • Rounded, natural silhouette due to angled cup seams
    • Excellent side support with built-in boning
    • Customize the fit with fully adjustable stretch straps
    • Semi-sheer stretch lace lays flat under clothing
    • Featured Review:
    • on October 20, 2016
    • nice fit
    • It is supportive but gives my breasts a funny, square shape. might be the sizing
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  • Anita Maximum Control Wire-Free Sports Bra
    • Anita:
    • Maximum Control Wire-Free Sports Bra
    • 191 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Zumba
    • Encapsulated cups for support; compression for holding
    • Stay dry with moisture-wicking microfiber terry-lined cups
    • Natural shape maintained by seamed double-layer cups
    • Featured Review:
    • on November 21, 2016
    • Love this Sports Bra
    • Even though this bra doesn't have underwire, it is EXTREMELY supportive during very active workouts. I am a 34 DD/E and always thought I had to have underwire to maintain any shape and still have support in a sports bra until this one. And its so comfortable. I love that the inner layer is terry fabric for absorption. It was a little pricey and not on sale when I bought it- but worth every penny.
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  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 25 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on October 21, 2016
    • No-slip straps!
    • Very comfortable. Most importantly, the straps don't slip off my shoulders! Have been wearing these for several years. True to size. They last a long time (I wash in machine and line dry). Good buy, especially when on sale.
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  • Vanity Fair Body Caress Convertible T-Shirt Bra
    • Vanity Fair:
    • Body Caress Convertible T-Shirt Bra
    • 28 reviews
    • Colors:
    • +2 more
    Details:
    • All day comfort in this full coverage underwire T-shirt bra
    • Lightly padded, contour cups providing support and shape
    • Minimize bulge with smoothing wings and back
    • Rigid front straps are back adjustable
    • Straps partially convert to criss-cross position
    • Featured Review:
    • on November 23, 2016
    • Great fit
    • Love the fit, very comfortable,keeps everything in place, only wish the cups where a little padded so shape of nipples didn't show.
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  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 23 reviews
    • Colors:
    • +4 more
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on August 11, 2016
    • My favorite
    • So happy with my purchase, great value! Would purchase again!
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  • Wacoal Front-Zip Medium Impact Sports Bra
    • Wacoal:
    • Front-Zip Medium Impact Sports Bra
    • 3 reviews
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent bounce and fully encapsulate bust with high center gore
    • Keep your shape and modesty with foam-lined, underwire cups
    • Featured Review:
    • on November 6, 2016
    • comfortable, but not perfect
    • Once this is on it's very comfortable but it's difficult to get on (I'm 32DD). I've found that if I pull it down a lot as I put it on, it's a bit easier. It's also not as supportive as I thought it would be. I can't wear this for runs.
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  • Wacoal Lace Affair T-Shirt Bra
    • Wacoal:
    • Lace Affair T-Shirt Bra
    • Colors:
    Details:
    • Make this charming bra your go to everyday essential
    • The sexy deep plunging neckline makes this bra versatile
    • Achieve a smooth silhouette with lightly, foam-lined cups
    • Delightfully classic contrasting floral lace stretch mesh wings
    • End strap slipping with adjustable, close-set straps
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  • Anita Active Momentum Wire-Free Sports Bra
    • Anita:
    • Active Momentum Wire-Free Sports Bra
    • 81 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Kickboxing
    • Compression fit holds the breast tissue down
    • Mirror your shape in soft terry cloth lined molded cups
    • Close-set, back adjustable, stretch straps won't slip
    • Featured Review:
    • on November 17, 2016
    • Best ever for Larger Breasts
    • This is the second Active Momentum I have purchased. The first one is still in excellent shape after two years of use and washing which speaks to how well made it is. I am a 32F and have tried every expensive bra out there. This is by far the most comfortable for all-day wear. I am a flight attendant and I can be in this bra for 16 hours and not notice I'm wearing it. It's comfortable enough to sleep in also. It doesn't stretch out and slide up my back, the straps don't start digging into my shoulders, and the material breathes. It is very supportive and while it's excellent for sports it also looks fine under blouses or t-shirts for everyday wear. The front is high so it's not practical to wear with lower cut tops.
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  • Chantelle Parisian Plunge Bra
    • Chantelle:
    • Parisian Plunge Bra
    • 8 reviews
    • Colors:
    Details:
    • Pretty semi-sheer tulle lace underwire bra
    • Supportive, 4-part cups offer lift and create a rounded look
    • Seductive, plunging neckline for a more appealing silhouette
    • Flat seams allow for an almost invisible look under clothing
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on November 30, 2016
    • my second of this bra!
    • I bought my first chantelle parisian plunge bra after a fitting by a department store associate. I find it to be supportive and minimizing. It provides relatively full coverage, as full coverage as a plunge can provide anyway. The band will stretch with time. The bra is true to size. I just bought my second here and highly recommend it.
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  • Le Mystère Sophia Plunge T-Shirt Bra
    • Le Mystère:
    • Sophia Plunge T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Lovely & uniquely designed semi-convertible plunge bra
    • Supportive, seamless underwire demi cups are foam-lined
    • Front adjustable stretch straps with J-hook conversion
    • Close-set straps and lace webbing insets add femininity
    • Straps won't slip on small or sloping shoulders
    • Featured Review:
    • on July 29, 2016
    • I'm signing on to buy more.
    • Save on shipping and buy two. I wear a 40D and had low expectations. I was pleasantly surprised.
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  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    Details:
    • Look beautiful in this floral lace underwire bra
    • Get a voluptous look without the weight of push-up pads
    • Memory foam-lined cups lift the bust off the body
    • Decorative, plush-lined stretch straps are back adjustable
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
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  • Lilyette Enchantment Minimizer Bra
    • Lilyette:
    • Enchantment Minimizer Bra
    • 102 reviews
    • Colors:
    Details:
    • Feel beautiful and confident in this underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Helps reduce size not shape with molded, unlined cups
    • Eliminate back bulge with wide, smoothing wings
    • Fully adjustable, close-set straps, won't slip
    • Featured Review:
    • on November 30, 2016
    • Perfect Fit
    • I bought 2 of these in black and brown on 11/25 and they arrived on 11/30. Super fast shipping! I am a 34G which is super hard to find in stores because usually i only see G in 38 or sometimes 36 or no G at all. I have a small back and stomach so 34 is the only one that fits me just right and these bras were a perfect fit all around!
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  • Glamorise Comfort Lift Wire-Free Rose Lace Bra
    • Glamorise:
    • Comfort Lift Wire-Free Rose Lace Bra
    • Colors:
    Details:
    • Get complete coverage with this full cup wire-free bra
    • 4-part cup Comfort Lift design provides superb side support
    • Achieve shapely, forward facing breasts with rigid inner slings
    • High center gore and high cups provides full cup coverage
    • Eliminate shoulder strain thanks to soft comfort straps
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  • Brooks Moving Comfort Fiona Wire-Free Sports Bra
    • Brooks Moving Comfort:
    • Fiona Wire-Free Sports Bra
    • 5 reviews
    • Colors:
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on June 24, 2016
    • My favorite sports bra
    • I own 3 and they are worth every penny. If you have a large bust on a small frame, this is the best sports bra out there for high impact sports and running. (Wash on delicate in a bra bag and hang to dry). I sized down a cup size but stayed with my band size.
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  • Wacoal Lace Affair Bralette
    • Wacoal:
    • Lace Affair Bralette
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Seamed, unlined wire-free cups for subtle lift
    • Opaque jacquard cups and elastic underband for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on December 1, 2016
    • quality, fit and looks
    • I have several of Wacoal's b.tempt'd bralettes and matching panties which I am very satisfied with. However I decided to try the Lace Affair and was really glad I did. First the fit was great. I usually order 36A which is tight but the cups fit when I saw that this came in 38A/B I had to order it. The quality is beyond compare. The wide straps and band keep it in place all day. The contrasting cups make for a great look and the soft feel of the cups is tops. Add the matching panty and you have a beautiful set. I'm planning to buy it in every color available
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  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair:
    • Flattering Lift T-Shirt Bra
    • Colors:
    Details:
    • Comfort and lift meet in this lovely underwire T-shirt bra
    • Contoured cups with lift pads at bottom provide unmatched shape
    • All around smoothing and shaping without the wires
    • Sleek back smoothing wings eliminate lumps and bumps
    • Back adjustable, close-set, stretch straps for a custom fit feel
    ×
  • Glamorise Comfort Lift Wire-Free Lace Support Bra
    • Glamorise:
    • Comfort Lift Wire-Free Lace Support Bra
    • Colors:
    Details:
    • Get complete coverage in this full cup, wire-free bra
    • 3-part cup Comfort Lift design provides superb side support
    • Achieve shapely, forward facing breasts with rigid inner slings
    • High center gore and high cups provides full cup coverage
    • Customizable fit with fully adjustable, close-set stretch straps
    ×
  • Olga No Side Effects™ Tailored T-Shirt Bra
    • Olga:
    • No Side Effects™ Tailored T-Shirt Bra
    • Colors:
    Details:
    • Eliminate underarm bulge with this innovative side smoothing bra
    • Prevent show through with seamless, foam-lined underwire cups
    • Ultra back smoothing thanks to laser-cut, wider coverage wings
    • Easy-to-reach, fully adjustable stretch front straps
    • Cushioned, 3 column, 2 row hook and eye back closure
    ×
  • Warner's No Side Effects™ Animal Wire-Free T-Shirt Bra
    • Warner's:
    • No Side Effects™ Animal Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Feel confident in this side smoothing T-shirt bra
    • Laser-cut extra side coverage eliminates underarm bulge
    • Achieve a smooth look in animal pattern foam wire-free cups
    • Fully adjustable stretch straps adjust in front
    • 3 column, 2 row hook and eye back closure
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra with lace trim
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Seamless transition to skin thanks to laser-cut edges on bra
    • Easy-to-reach, front adjustable stretch straps
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  • Le Mystère Maximum Control Sports Bra
    • Le Mystère:
    • Maximum Control Sports Bra
    • 15 reviews
    • Colors:
    Details:
    • Train in comfort in this high-impact sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups support each breast individually
    • Soft, cushioned underwire & lightweight foam cups
    • Supportive, power mesh wings anchor to the body
    • Featured Review:
    • on August 14, 2016
    • Amazon support for full figure
    • Finally a support bra that is comfortable, stylish, and easy to care for Being a full figured gal, I have suffered from neck, shoulder, and mid back discomfort for many years. All of this is greatly improved since finding this bra. The cup and band support is so good that I don't have to tighten down the shoulder straps to the point of causing grooves in my shoulders or muscle pain. Happy!&
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