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40C NEW ARRIVALS

31 Results
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40C NEW ARRIVALS (31 Results)
  • Simone Perele Andora T-Shirt Bra
    • Simone Perele:
    • Andora T-Shirt Bra
    • 56 reviews
    • Colors:
    Details:
    • Seamless & breathable 3D spacer underwire T-shirt bra
    • Demi cups round your shape without adding volume
    • End strap slipping with back adjustable, close-set straps
    • Luxe stretch microfiber with Guipure lace detail
    • Hook count: 1 hook = 32B-34B, 30C-32C, 30D
    • Featured Review:
    • on November 21, 2016
    • Fits large breasts well
    • The 36G fit great! Many bras don't fit well once you get up into larger sizes. Yet this bra molded my breasts perfectly.
    ×
  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 183 reviews
    • Colors:
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 23, 2017
    • finally - a bra that fits ME!
    • All women are different. I guess I am really different because it has taken me many years to find a bra that actually fits, is comfortable and the straps stay in place!
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  • Bali Passion for Comfort Minimizer Bra
    • Bali:
    • Passion for Comfort Minimizer Bra
    • 97 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Added coverage and support thanks to the full cups
    • Cushioned back adjustable stretch straps
    • Arched center panel is great for high tummies
    • Featured Review:
    • on February 16, 2017
    • Love this bra!
    • Had this bra years ago and loved the comfort of fit and fabric. Just purchased several more once again because they are so comfortable, affordable, made well, and this particular style gives a nice rounded profile because it's a minimizer
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  • Brooks Fiona Wire-Free Sports Bra
    • Brooks:
    • Fiona Wire-Free Sports Bra
    • 11 reviews
    • Colors:
    • +5 more
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on February 18, 2017
    • Comfortable and Compressing
    • As a runner, I am obsessed with finding good sports bras. I've been very happy with Brooks, and the Fiona is perfect for me. I love the higher sides and wide band, plus the higher cut in front holds everything in just right. The fabric breathes well. The best part is nothing bounces while I'm pounding the pavement. Since I'm petite framed, yet large busted, finding running bras in my size is a challenge. Fiona manages both challenges quite well!
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  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +9 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
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  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 66 reviews
    • Colors:
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on December 29, 2016
    • Love this bra.
    • I have this bra in four colors. Have been wanting a dk grey one for a while and when I saw there was one in Embrace Lace I grabbed it. Good side support and comfortable.
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  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 27 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on February 22, 2017
    • Great bra!
    • I have a neck/ shoulder injury and need to wear bras with thick straps to support 36D's. This bra is cute, comfortable and supportive!
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  • Simone Perele Andora Minimizer Bra
    • Simone Perele:
    • Andora Minimizer Bra
    • 7 reviews
    • Colors:
    Details:
    • Minimize bust size up to 1 inch in this minimizer bra
    • Maintain a natural look with seamless, unlined underwire cups
    • Beautiful embroidery accents on the straps and sides
    • End strap slipping with back adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 22, 2017
    • Really true to size
    • I bought 3 different 32 CCC bras (those were my measurements). This was the only one that fit. The others went back.
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  • Vanity Fair Body Caress Beauty Back™ Convertible Wire-Free Bra
    • Vanity Fair:
    • Body Caress Beauty Back™ Convertible Wire-Free Bra
    • 13 reviews
    • Colors:
    Details:
    • This wire-free convertible T-shirt bra is a must-have
    • Achieve a smooth, sculpted silhouette with contour cups
    • Minimize bulge with smoothing wings and back
    • Comfortable elastic under bust for superior support
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on September 25, 2016
    • Very Comfortable
    • I have a few of these in my collection VERY comfortable & hold my breasts perfectly Very easy to wear all day!!
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  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    • +2 more
    Details:
    • Look beautiful in this floral lace underwire bra
    • Get a voluptous look without the weight of push-up pads
    • Memory foam-lined cups lift the bust off the body
    • Decorative, plush-lined stretch straps are back adjustable
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
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  • Olga Signature Support® Satin Bra
    • Olga:
    • Signature Support® Satin Bra
    • 73 reviews
    • Colors:
    Details:
    • Mirror your natural shape in an unlined, molded cup bra
    • Get all-day comfort thanks to the padded underwire
    • Flattering lift and support from built-in inner slings
    • Minimize bulge with smoothing wings and back
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on February 7, 2017
    • Best bra ever
    • This the best bra I've ever worn. It has the support I need at a 40DDD, the softness and coverage is wonderful.
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  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • 33 reviews
    • Colors:
    • +3 more
    Details:
    • Feel confident in this side smoothing, underwire T-shirt bra
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Easy-to-reach, front adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 31, 2017
    • Husband likes it
    • Easy put on and take off. Husband loves it So do I
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  • Wacoal La Femme T-Shirt Bra
    • Wacoal:
    • La Femme T-Shirt Bra
    • 54 reviews
    • Colors:
    Details:
    • Irresistible and charming underwire T-shirt bra
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Achieve a smooth silhouette with foam-lined cups
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 8, 2016
    • Fantastic Bra
    • I love this bra. It is very comfortable and looks great. Very flattering. I have ordered extra ones in fear of this model being discontinued!
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  • Wacoal Front-Zip Medium Impact Sports Bra
    • Wacoal:
    • Front-Zip Medium Impact Sports Bra
    • 8 reviews
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent bounce and fully encapsulate bust with high center gore
    • Keep your shape and modesty with foam-lined, underwire cups
    • Featured Review:
    • on February 23, 2017
    • Great bra!
    • This bra is great! It holds the girls pretty snuggly in place. I was hoping to be able to wear it under t-shirts but I can't because it sticks out a bit at the top of the zipper. Perfect under workout tanks!
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  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 23 reviews
    • Colors:
    • +3 more
    Details:
    • Enjoy your workout in this medium-impact sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Featured Review:
    • on February 6, 2017
    • Yogi sports bra is so comfortable
    • I am so glad I bought this bra. I can wear it for long periods of time. I was fitted at a retail store.
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  • Olga To A Tee™ Back Smoothing T-Shirt Bra
    • Olga:
    • To A Tee™ Back Smoothing T-Shirt Bra
    • 38 reviews
    • Colors:
    Details:
    • Added coverage with this full cup underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort straps
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 11, 2017
    • Perfect T shirt bra
    • Looks great under a thin white t-shirt. It was a little snug and I wish it had more than 2 clasps, but overall it looks and feels nice.
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  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 16 reviews
    • Colors:
    • +3 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Just got this bra and am impressed with the fit. The extra side coverage is awesome. No fat rolls under the arms.
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  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 25 reviews
    • Colors:
    • +3 more
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on December 11, 2016
    • My best bra ever
    • I bought two bras in April and had them shipped to Europe. What a great decision! I have had them for over 9 months now and they are simply the best bras I ever owned. Comfortable, I can wear them under anything, and the material is such that it does not smell even on hot sticky summer days. Simply wow.
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  • Olga Sheer Leaves Minimizer Bra
    • Olga:
    • Sheer Leaves Minimizer Bra
    • 44 reviews
    • Colors:
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Mirror your natural shape in mesh-lined underwire cups
    • Added support thanks to rigid front straps
    • Eliminate back bulge with wide, smoothing back wings
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on December 23, 2016
    • Nice, comfy bra
    • A nice looking, yet comfortable, supporting bra. I think it runs a little smaller all around. Normally B 40, now a C 40, bit would really have liked a C 42
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  • Olga Luxury Lift® Bra
    • Olga:
    • Luxury Lift® Bra
    • 56 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive lift thanks to powerful fabrication in cups
    • Mirror your natural shape in unlined underwire cups
    • Adjustable, close-set, stretch straps stay in place
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 16, 2017
    • Comfortable and practical
    • I bought this about a month ago and it fits well with the rest of my wardrobe.
    ×
  • Bali Passion for Comfort Seamless Bra
    • Bali:
    • Passion for Comfort Seamless Bra
    • 101 reviews
    • Colors:
    Details:
    • Sleek and seamless unlined underwire bra
    • Natural shape is maintained in molded double-layer cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on January 7, 2017
    • The most comfortable bra I've ever worn.
    • I have never had a bra feel so good. It is so comfortable.
    ×
  • Olga Play It Cool Wire-Free T-Shirt Bra
    • Olga:
    • Play It Cool Wire-Free T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Stay cool in this comfortable wire-free T-shirt bra
    • Chill FX™ cup lining cools and wicks away moisture
    • Achieve a smooth, sculpted silhouette with contour cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 9, 2017
    • Great for costochrondritis sufferers!
    • I bought several wire free bras recently in order to alleviate some serious pain I was having from my costochrondritis. This Olga bra is the only one that supports my 40DDD chest comfortably through long work days and gives me a fairly nice shape. I love it so much I bought one in each color! Has light padding for modesty coverage.
    ×
  • Bali Comfort Revolution Wire-Free Bra
    • Bali:
    • Comfort Revolution Wire-Free Bra
    • 71 reviews
    • Colors:
    • +3 more
    Details:
    • Feel pretty in this delicately patterned wire-free bra
    • Keep your natural shape with seamless foam-lined cups
    • Comfortable underband provides back and side support
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on January 25, 2017
    • Comfort
    • I love these bras. I haven't found any others with this level of comfort .
    ×
  • Playtex Secrets® Full Figure Bra
    • Playtex:
    • Secrets® Full Figure Bra
    • 36 reviews
    • Colors:
    • +2 more
    Details:
    • Mirror your natural shape in this unlined cup underwire bra
    • Inner slings provide additional support and lift
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Wider, smoother back for stability without ride-up
    • Featured Review:
    • on January 16, 2017
    • Great fit
    • I bought 3 of these bras...they are so well made ...I have washed them numerous times and they wash & dry well....
    ×
  • Warner's Cloud 9™ Back Smoothing T-Shirt Bra
    • Warner's:
    • Cloud 9™ Back Smoothing T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Supportive underwire T-shirt bra rounds your shape
    • Virtually invisible under clothing with seamless cups
    • Minimize bulge with smoothing wings and back
    • Added comfort with soft fleece lined wings
    • Customize your fit with fully adjustable stretch straps
    • Featured Review:
    • on January 24, 2017
    • Very Comfortable
    • I bought two of these and after wearing them for a week I sent for 2 more!
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  • Bali Active Lifestyle Convertible Wire-Free Bra
    • Bali:
    • Active Lifestyle Convertible Wire-Free Bra
    • 20 reviews
    • Colors:
    Details:
    • The perfect everyday T-shirt bra for your everyday activities
    • Built for low-impact activities such as Walking
    • Encapsulated cups support each breast individually
    • Supportive, wire-free contour cups with breathable foam lining
    • Smoothing, soft back wings offer a sleek look under clothes
    • Featured Review:
    • on February 3, 2017
    • Most comfortable bra ever!
    • This bra is like wearing nothing at all in the way of comfort! It also looks great and the price was excellent!
    ×
  • Bali Lace Desire Back Smoothing Bra
    • Bali:
    • Lace Desire Back Smoothing Bra
    • 1 review
    • Colors:
    Details:
    • Comfortable, lightweight back smoothing underwire bra
    • Natural looking shape with lightly lined, seamed stretch cups
    • Get a smooth transition to skin with elastic lining on upper cups
    • Close-set U-back is designed to keep straps in place
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on February 22, 2017
    • Great bra
    • Fit was perfect. Happy I bought this bra would buy again.
    ×
  • Bali One Smooth U® Smoothing & Concealing Bra
    • Bali:
    • One Smooth U® Smoothing & Concealing Bra
    • 11 reviews
    • Colors:
    Details:
    • Get dressed with confidence in this total smoothing bra
    • Full coverage seamless underwire contoured cups
    • Built-in concealing petals for modesty and shaping
    • Built-up Comfort-U® design minimizes back bulge
    • Restricted stretch straps are fully adjustable and won't slip
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Very nice bra and well-constructed. Going back to underwire was easy transition with this bra. Very smooth and gives nice shaping.
    ×
  • Playtex Seamless Comfort Wire-Free Bra
    • Playtex:
    • Seamless Comfort Wire-Free Bra
    • Colors:
    Details:
    • Get excellent support in this full coverage wire-free bra
    • Double-layer molded cups with cooling comfort fabric
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Wider, smoother back for stability without ride-up
    ×
  • Bali Active Lifestyle Convertible Bra
    • Bali:
    • Active Lifestyle Convertible Bra
    • 14 reviews
    • Colors:
    Details:
    • Breathable, seamless underwire sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent show-through with the full coverage, foam-lined cups
    • Gently cushion the shoulders with comfort front straps
    • Featured Review:
    • on February 12, 2017
    • Love the convertibility
    • Love the lift and also I can work out in it, it is also great under clothes and doesn't show lines like other bras
    ×
  • Bali Side Support  Smoothing Bra
    • Bali:
    • Side Support Smoothing Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Keep breast tissue face-forward with unique built-in side support
    • Maintain natural looking shape with double-layer molded cups
    • Delicate lace trim adorns cups for an added feminine touch
    • Minimize bounce with rigid front, comfort straps
    • Featured Review:
    • on February 22, 2017
    • Marshmallow Heaven!
    • Oh my gosh! This bra is like wrapping your breasts in a marshmallow!! Love, love, love this bra. Just got it today and I immediately ordered 2 more. Soft yet strong... a rare combination. Finally, I really like the plunging front, which is hard to get in a minimizer.
    ×
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