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40C NEW ARRIVALS

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Wacoal: Retro Chic Bra
132 reviews
Colors:
Details:
  • Seamed unlined underwire lace bra
  • Molded double-layer full cups offer great support
  • Fully adjustable, close-set, stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on March 26, 2015
Love this Bra!
This bra style is great for full busted ladies. It doesn't make you bulge out at the top and has great support. It's also very pretty!!
Vanity Fair: Beauty Back™ Wire-Free Bra
28 reviews
Colors:
+2 more
Details:
  • Full coverage, lightly padded wire-free bra
  • Back smoothing design eliminates back bulge
  • Fully adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on December 7, 2014
Love the shaping of this bra
I was looking for new bras at the mall & I found these in 42B so I tried these bras on. I love the fit & comfort of it the sides of the bra help shape me & the lining in the cups is just what I was looking for for no show thru! I know Vanity Fair has always been one of my favorite brands & this bras now one of my top picks!
Vanity Fair: Beautiful Benefits™ T-Shirt Bra
33 reviews
Colors:
Details:
  • Seamless, foam-lined cup underwire T-shirt bra
  • Close-set straps won't fall off shoulders
  • Comfort front straps are back adjustable
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on March 21, 2015
This is an excellent bra.
I love how this bra feels and you won't go bouncing around and your breasts will be where they should and get the support they need.
Enell: Maximum Control Wire-Free Sports Bra
79 reviews
Colors:
Details:
  • Maximum control, unlined wire-free racerback sports bra
  • Seamed, molded double-layer full cups
  • Perfect for full busted women 32DDD - 44D
  • Ideal bra for post operative breast reconstruction
  • Easy front hook and eye closure
Featured Review:
on March 12, 2015
No comparison!
I have tried many different running bras - absolutely no comparison - this is the best!
Moving Comfort: Fiona Maximum Control Wire-Free Sports Bra
40 reviews
Colors:
Details:
  • Maximum control, unlined wire-free sports bra
  • Molded double-layer cups provide shape and support
  • Plush threads and elastics minimize chafing
  • Deep V-back prevents straps from slipping
  • Straps adjust in front, secured with Velcro
Featured Review:
on November 3, 2014
Comfortable Bra!
This is a great no wire bra with excellent support. I had to order in black as that was the only color available in my size. I hope Moving Comfort is not discontinuing this style, Moving Comfort Fiona!
Prima Donna: Deauville Bra
10 reviews
Colors:
Details:
  • Seamed, double-lined 3-part cup underwire bra
  • European cup sizes. See size chart for U.S. conversion.
  • Back adjustable, close-set stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on May 8, 2014
Beautiful bra, well made
Fits well, usually I purchase Chantelle Rive Gauche 3part bra, but thought I'd try this one. It may fit a little more snugly than the rive gauche, but I felt it was a good fit. It's lovely. My size is 42 D, and I am 63 yrs young. I am very happy with this purchase, will try a black next, wish there one or two more colors.
Moving Comfort: Maia Maximum Control Sports Bra
16 reviews
Colors:
Details:
  • Maximum control, seamless underwire sports bra
  • Spacer fabric cups offer breathability & comfort
  • Non-stretch back adjustable close-set straps
  • 3 column, 3 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on March 14, 2015
Excellent bra~~~difficult to determine proper size :(
I've worn the Moving Comfort Maia bra for 11-12 years; as a matter of fact this is the 3rd revised version I've owned! I find it NOW FITS TRUER to my actual bra size. I typically wear a 30DDD-F in non-sports bras and have always worn a 32D in Maia in the past (band runs small in all versions of Maia bras, I've always sized up in band size); I ordered up to a 32DD in this Maia and, while the band and cup fit is tight (and there is in fact a bit of underarm spill over now :0) the support/compression is FAB. Straps are MUCH improved; breast separation is improved. I wear this as boat/beach wear as well (pair with a pretty swimskirt and tank...too cute!!!), straps and band stay in place when wet.
Vanity Fair: Illumination Front-Close T-Shirt Bra
32 reviews
Colors:
Details:
  • Front close underwire T-shirt bra
  • Seamless, foam-lined cups prevent show-through
  • Converts to criss-cross and traditional
  • Fully stretch, back adjustable straps
  • Soft stretch microfiber
Featured Review:
on September 19, 2014
Bra was great
Best fitting bra I have had in a very long time.
Vanity Fair: Beauty Back™ Back Smoothing T-Shirt Bra
12 reviews
Colors:
+7 more
Details:
  • Full coverage, foam-lined underwire T-shirt bra
  • Reduces the appearance of back bulge
  • Close-set straps won't fall off shoulders
  • Easy-to-reach, front adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on July 3, 2014
Great product
Fits to size, very comfortable, I plan to buy more!
Triumph: Amourette Spotlight Bra
Colors:
Details:
  • Elegant, molded lace demi cup underwire bra
  • Designed in Europe
  • Seamed, unlined cups and firm mesh wings for support
  • Fully adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
Simone Perele: Celeste Demi Plunge Bra
19 reviews
Colors:
Details:
  • Sexy, darted unlined underwire bra with plunging front
  • European cup sizes. See size chart for U.S. conversion.
  • Elegant Chantilly stretch lace demi cups
  • Mesh inner slings offer added support
  • Back adjustable stretch straps
Featured Review:
on April 4, 2014
Beautiful, well-fitting bra
This bra is very pretty, sexy, and fits well.
Lunaire: Versailles Seamless Jacquard Bra
71 reviews
Colors:
Details:
  • Seamless, unlined molded double-layer cup underwire bra
  • Supportive inner slings and power mesh wings
  • Comfort, non-stretch front straps are back adjustable
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size & vary by color
Featured Review:
on March 12, 2015
Comfortable and supportive
I put this bra on and it felt very comfortable form the beginning. The material is easy to wear. It is highly supportive and gives a great shape.
Olga: Signature Support Satin Bra
28 reviews
Colors:
+2 more
Details:
  • Seamless unlined bra with padded underwire for comfort
  • Molded double-layer cups with inner slings for support
  • Non-stretch front straps anchor to the body
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
Featured Review:
on October 24, 2014
Fits Like a Glove!
This is my second purchase of Olga bras, and I have to say, they are the best fitting bras I have ever had. They fit true to size. Also, the fabric they are made of feels so good against your skin. I will be buying more of these wonderful bras in the future. The straps on this bra are wide, and stay in place. I am not having to fiddle with them all day to keep them on my shoulders.
Natori: Yogi Convertible Sports Bra
11 reviews
Colors:
Details:
  • Seamless, convertible underwire sports bra
  • Foam-lined cups provide support and stability
  • Moisture-wicking, keeps you cool and dry
  • Comfort shoulder straps adjust in back
  • Straps convert to criss-cross position
Featured Review:
on December 10, 2014
Perfect Sports Bra
FINALLY! I am now a 36DD and have been on the lookout for a good sports bra (yoga running and regular gym activity). I wanted an underwire one but I really needed something that was lightweight. I did not like the Panache 5021 (felt like armour) and I didn't like the Wacoal one bc I couldn't find a size that fit me perfect. Tried this one - and poof! PERFECTION FOUND. I love the material and smoothness under my shirts and I can wear this all day if I wanted to. Try this ladies and you will not be disappointed!
Lilyette: Enchantment Minimizer Bra
62 reviews
Colors:
Details:
  • Seamed, unlined minimizing underwire bra
  • Reduces your bust size up to 1 1/2 inches
  • Molded double-layer cups minimize size, not shape
  • Smooth wide wings eliminate back bulge
  • Adjustable, close-set, stretch straps won't slip
Featured Review:
on March 18, 2015
Love this bra
I wear a 36G and love this bra. This is the second one I have owned and it's super supportive. It's a great for minimizing and its very comfortable. I highly recommend this bra.
Olga: Luxury Lift Bra
27 reviews
Colors:
Details:
  • Smooth, unlined molded double-layer cup underwire bra
  • Back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
  • Stretch microfiber
Featured Review:
on March 18, 2015
Extremely comfortable bra
This is the only bra I have had in years that do not slip down on my shoulders...stays in place
Warner's: Daisy Lace® Wire-Free Bra
8 reviews
Colors:
Details:
  • Seamless, foam-lined bra with smooth floral design
  • Cups are lined with super soft Plushline for comfort
  • Adjustable back straps
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on June 27, 2014
My Favorite bra of all time
Hope they never discontinue it. I Have almost every color.
Bali: One Smooth U™ Ultra Light T-Shirt Bra
6 reviews
Colors:
+2 more
Details:
  • Lightweight, breathable spacer T-shirt bra
  • Seamless, foam-lined underwire cups with mesh trim
  • Comfort U-back is designed to keep straps in place
  • 2-ply back for added back smoothing
  • Back adjustable, stretch straps convert to criss-cross
Featured Review:
on December 24, 2014
Like it, With Reservations
I wear 34DD and always have to use the loosest hook; in Bali original one smooth U I wear it this way. With this bra, while it is extremely comfortable and well-fitting, I have to wear it on the tightest hook. Thus I am not sure how long this bra will 'last'. Just FYI
Warner's: No Side Effects™ T-Shirt Bra
3 reviews
Colors:
+2 more
Details:
  • Seamless underwire T-shirt bra with foam-lined cups
  • Extra side coverage eliminates underarm bulge
  • Front adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on June 18, 2014
Great Features
the no side effects really reduces bulge under arms
Vanity Fair: Body Shine Floral Bra
6 reviews
Colors:
Details:
  • Seamless, full cups bra with subtle floral lace
  • Foam-lined, underwire cups for a natural look
  • Back adjustable, close-set stretch straps
  • 3 column, 2 row hook and eye back closure
  • Smooth, stretch microfiber
Featured Review:
on October 17, 2013
Good every day bra
This bra fits well, offers good coverage that still allows me to wear a a v-neck or tank top without the bra showing. Fits true to size and the straps stay in place. Smooth under a t-shirt.
Champion: Maximum Control Wire-Free Sports Bra
15 reviews
Colors:
Details:
  • Maximum control wire-free sports bra
  • Covered elastic underband for comfort
  • Mesh panels for ventilation
  • Comfort front straps are back adjustable & close-set
  • 3 column, 3 row hook and eye back closure
Featured Review:
on March 21, 2015
Wonderful bra!!!!
I'm just getting into jiggling (my version of jogging) and I need something to hold things down. This bra works great!! True to size, just enough padding, doesn't feel bulky or stiff. If I had the means, I'd buy a few just because I'm so excited to finally find a sports bra that I can stand.
Felina: Captivate Lace Bra
Colors:
Details:
  • Unlined, seamed 3-part cup underwire bra
  • Side boning gives shape and added support
  • Back adjustable close-set stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Vanity Fair: Body Sleeks Support T-Shirt Bra
11 reviews
Colors:
Details:
  • Seamless, full coverage underwire T-shirt bra
  • 2-ply fabric creates an ''invisible" look
  • Lightweight pads offer an age-defying lift
  • Comfort front straps adjust in back
  • 3 column, 2 row hook and eye back closure
Featured Review:
on January 31, 2015
Sexy/Sporty
Nothing but raves for this bra so far. I got it in Leopard. At first when I tried it on I didn't think it was very comfortable. After a few hours of wearing the bra it felt like a well made, sturdy brassiere. This is definitely an every day bra. A bit pricey, but still within range of affordable for those of us in the DD and DDD category.
Wacoal: Sensibility Convertible Bra
Colors:
Details:
  • Seamless, unlined underwire bra
  • Molded full cups with inner slings for great support
  • Fully adjustable stretch straps are convertible
  • Traditional, close-set and criss-cross strap positions
  • 3 column, 2 row hook and eye back closure
Bali: One Smooth U™ Ultra Light T-Shirt Bra
3 reviews
Colors:
Details:
  • Lightweight, breathable spacer T-shirt bra
  • Seamless, foam-lined underwire cups for a natural look
  • Comfort U-back is designed to keep straps in place
  • 2-ply back for added back smoothing
  • Back adjustable, close-set, stretch straps won't slip
Featured Review:
on September 7, 2014
Pretty bra
Love the accents on this bra and the fit is comfortable. For those that are use to padded bras it might feel a bit more roomy than you like.
Yummie by Heather Thomson: Mallory Comfortably Fit Seamless Racerback Bralette
4 reviews
Colors:
Details:
  • Seamless, unlined wire-free racerback bralette
  • Outlast® viscose helps regulate your body temperature
  • Back adjustable stretch straps
  • No closure - goes on over the head
  • Stretch microfiber
Featured Review:
on January 27, 2015
Good sleep bra
I wish I could fit the XL! I wear a 36F in UK sized bras so the size chart is accurate. I'm obviously in too small a size but it's so soft and comfortable I still use it to sleep in.
Chantelle: Mademoiselle T-Shirt Bra
Colors:
Details:
  • Seamless underwire T-shirt bra with memory foam cups
  • European cup sizes. See size chart for U.S. conversion.
  • Memory foam cups mold to your bust for a great shape
  • Fully adjustable, close-set, stretch straps won't slip
  • Hook-and-eye back closure: 3 columns, 2 rows
Felina: Madison Lace Bra
Colors:
Details:
  • Seamed, unlined molded double-layer cup underwire bra
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
  • Semi-sheer stretch floral lace
Vanity Fair: Body Caress Convertible Wire-Free Bra
6 reviews
Colors:
Details:
  • Convertible, foam-lined wire-free T-shirt bra
  • Close-set straps won't fall off shoulders
  • Back adjustable straps convert to criss-cross
  • 3 column, 2 row hook and eye back closure
  • Seamless, stretch microfiber blend
Featured Review:
on April 17, 2014
Overall comfortable fit and great coverage.
I had a bi-lateral mastectomy which left one side with a slight indentation where the tumor was. I needed a slightly padded bra to fill that out and give me an even appearance. This bra does the trick and I found the cup size to be true. I can't speak for support because that is not a necessary feature for me. I'll buy this bra again.
Whimsy by Lunaire: St. Croix Demi Bra
1 review
Colors:
Details:
  • Embroidered, 3-part cup unlined underwire bra
  • Seamed, molded double-layer demi cups
  • Fully adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on March 21, 2015
Cute!
I found that this bra is just as cute on a real person as it is a model. That said, I also found that it was slightly scratchy at first (but resolved after a few hours) and that the band seemed just a little snug. Also, it has a habit of digging in a little at the arm (not the pit where the wire is, but at the top of the cup where it ends). It's fine under a t-shirt, but I wouldn't wear any particularly thin shirts with this bra. It's not the MOST comfortable bra in the world, but it is pretty tolerable, and super cute. Did I mention it was cute?
Marie Jo: Tom Plunge T-Shirt Bra
Color:
Details:
  • Convertible underwire plunge T-shirt bra
  • European cup sizes. See size chart for U.S. conversion.
  • Seamless, foam-lined demi cups for support
  • Back adjustable stretch straps
  • Straps partially convert to criss-cross and halter
Amoena: Lara Lace Desire Wire-Free T-Shirt Bra
Color:
Details:
  • Wire-free T-shirt bra with beautiful lace trim
  • Seamless, foam-lined contour cups for support
  • Fabric pocket for use with prosthesis or enhancers
  • Mastectomy bra designed for post breast surgery
  • Back adjustable stretch straps
Felina: Sweet Revenge Bra
Colors:
Details:
  • Unlined, seamed 3-part cup underwire bra
  • Side boning gives shape and added support
  • Fully adjustable close-set stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Champion: Absolute Workout II Medium Control Wire-Free Sports Bra
3 reviews
Colors:
Details:
  • Medium support, racerback wire-free sports bra
  • Extra support provides compression to reduce bounce
  • Built-in UV protection shields you from damaging sun
  • Stretch comfort front straps are not adjustable
  • No closure - goes over the head
Featured Review:
on December 24, 2014
Nice but too small
I usually wear a 32B, so I got a small. They were so small I couldn't fit them over my head. Reordered a medium and they fit fine are nice material.
Champion: The Zip Maximum Control Wire-Free Sports Bra
Colors:
Details:
  • Maximum control wire-free racerback sports bra
  • Seamless double-layer cups and zipper front closure
  • Removable, foam-lined cups for a natural shape
  • Double Dry™ moisture technology keeps you cool and dry
  • Stay put straps are back-adjustable
Champion: Medium Control Wire-Free Sports Bra
7 reviews
Colors:
Details:
  • Medium control, racerback wire-free sports bra
  • Double-layer cups for a natural shape
  • Stretch comfort front straps are not adjustable
  • No closure - goes over the head
  • Moisture-wicking, stretch microfiber blend
Featured Review:
on August 23, 2014
Great fit and comfortable
Really like this sports bra. It fits perfectly and feels very comfortable. I don't need a lot of support so this gives me all I need. Although I don't usually buy clothes in synthetic fabrics, this feels really nice next to my skin, very soft. I would definitely buy another.
Le Mystère: Safari Back Smoother Bra
Color:
Details:
  • Back smoothing, underwire bra with animal lace overlay
  • European cup sizes. See size chart for U.S. conversion.
  • Seamless, unlined, full-coverage molded cups
  • Wide, two-ply microfiber wings are elastic free
  • Back adjustable, close-set, stretch straps
Le Mystère: Sophia Lace Bra
Colors:
Details:
  • Beautiful, floral lace underwire bra
  • European cup sizes. See size chart for U.S. conversion.
  • Seamless, foam-lined contour cups for shape and support
  • Back adjustable, decorative stretch straps
  • 3 column, 2 row hook and eye back closure
Champion: Medium Control Curvy Bra
Color:
Details:
  • Medium control, wire-free racerback sports bra
  • Seamless, foam-lined cups provide comfort and support
  • Stay-put, non-adjustable rigid straps
  • No closure - goes over the head
  • Moisture-wicking, stretch microfiber and mesh
Vanity Fair: Beauty Back Smoother Bra
50 reviews
Colors:
+6 more
Details:
  • Seamless, lightly foam-lined underwire cup T-shirt bra
  • Back smoothing wings eliminate back bulge
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Soft, microfiber blend
Featured Review:
on September 18, 2014
Best Bra EVER!
I'm ordering every color it supports me, no rolling on sides, complete coverage. Fits perfect
Simone Perele: Pretty Plunge Bra
Color:
Details:
  • Sexy, darted unlined underwire bra with plunging front
  • European cup sizes. See size chart for U.S. conversion.
  • Mesh inner slings offers light support
  • Back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
Triumph: Perfectly Soft Everyday T-Shirt Bra
4 reviews
Colors:
Details:
  • Seamless, foam-lined cup underwire T-shirt bra
  • Designed in Europe
  • Mesh inner slings for added support
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on February 5, 2015
Comfortable and supportive without feeling like amour
I've ditched my Le Mystere for this bra. Tried it on sale and buying another at full price. Nice shape, lift and comfortable. Smooth under blouses.
Triumph: Beauty-Full Icon Bra
Colors:
Details:
  • Elegant, molded lace demi cup underwire bra
  • Designed in Europe
  • 3-part double-layer cups and side boning for support
  • Adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Chantelle: Maximum Control Sports Bra
3 reviews
Colors:
Details:
  • Maximum control underwire sports bra
  • European cup sizes. See size chart for U.S. conversion
  • Smooth inner cups support each breast individually
  • Cushioned, comfortable underband anchors to body
  • Wide bra straps disperse pressure for extra comfort
Featured Review:
on March 12, 2015
my new favorite sports bra
This bra is now at the top of my list in sport bras! It fits like a glove, as do all my Chantelle bras. It is comfortable as well as supportive. It does not feel like I am wearing body armor like some sports bras do in my size (32F). The J hook option is a quick and easy function and looks great under all my racer back workout tanks.
Lilyette: Plunge Into Comfort Minimizer Bra
23 reviews
Colors:
+5 more
Details:
  • Seamless, unlined underwire minimizer bra
  • Reduces your bust size up to 1 1/2 inches
  • Molded, double-layer cups for a natural shape
  • Cushioned underwire for comfort and no poke through
  • Rigid front straps, back adjustable stretch straps
Featured Review:
on October 15, 2014
Best bra ever
I'm in love. It's sleek and sexy, yet makes sure the gals mind their own business. 36D fits like a charm, which is nice, since there's no such thing as 37C1/2. My only issue is that it doesn't come in more colors!
Warner's: No Side Effects™ Wire-Free T-Shirt Bra
2 reviews
Colors:
Details:
  • Seamless wire-free T-shirt bra with foam-lined cups
  • Extra side coverage eliminates underarm bulge
  • Fully adjustable stretch straps adjust in front
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on September 7, 2014
Love the wide band!
I really wish this one would have fit, but the band was large for size. On the smallest hooks it was still too big. I'm sending it back and may order it in a smaller size, although my experience in going to a smaller band size is that the cups are then too small - and the cups on this one are fine.**sigh** Perfection is so hard to find.
Le Mystère: Dream Tisha T-Shirt Bra
20 reviews
Colors:
Details:
  • Seamless foam-lined cup underwire T-shirt bra
  • European cup sizes. See size chart for U.S. conversion.
  • Higher wings & side boning provide added support
  • Back adjustable, close-set, stretch straps won't slip
  • Hook-and-eye back closure: 3 columns, 2 rows
Featured Review:
on September 25, 2014
loyal customer of Le Mystère
I used to wear 955, 9955 is much better support, but the only issue I had is the band, unlike all the other styles, I had to reach for the second rows of hooks instead of the 1st.
Le Mystère: Sophia Lace T-Shirt Bra
Color:
Details:
  • Supportive, underwire plunge T-back T-shirt bra
  • European cup sizes. See size chart for U.S. conversion.
  • Seamless, foam-lined demi cups for shape
  • Back adjustable stretch straps with J-hook conversion
  • 3 column, 2 row hook and eye back closure
Maidenform: One Fabulous Fit® Extra Coverage T-Shirt Bra
Colors:
Details:
  • Full cup T-shirt bra with foam-lined underwire cups
  • Front adjustable stretch straps convert to criss-cross
  • 3 column, 2 row hook and eye back closure
  • Seamless, stretch microfiber with lace trim
Champion: The Great Divide Maximum Control Sports Bra
Colors:
Details:
  • Maximum control wire-free racerback sports bra
  • Seamless double-layer cups and soft brushed underband
  • Uniquely contoured inner channel seperate breasts
  • Double Dry™ moisture technology keeps you cool and dry
  • Stay put, non-adjustable stretch straps
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