40C NEW ARRIVALS

30 Results
  • Viewing All 30 items
40C NEW ARRIVALS (30 Results)
  • Wacoal Retro Chic Bra
    • Wacoal:
    • Retro Chic Bra
    • 179 reviews
    • Colors:
    • +2 more
    Details:
    • Beautiful, vintage inspired lace underwire bra
    • Superior lift and shape due to seamed, double-layer cups
    • Minimize bulge with smoothing wings and back
    • End strap slipping with adjustable, leotard back straps
    • Additional support from sewn-on elastic underband
    • Featured Review:
    • on September 20, 2016
    • Awesome bra!!!
    • Awesome very comfortable and great support!!! Love how it fitsI wear a 34 DDD andare always trying new bras at last I found the right one!!!
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  • Prima Donna Deauville Full Cup Bra
    • Prima Donna:
    • Deauville Full Cup Bra
    • 25 reviews
    • Colors:
    Details:
    • Feel beautiful wearing this gorgeous embroidered lace bra
    • Supportive, 3-part molded cup design lifts and maintains shape
    • Soft, padded underwire is nickel-free for optimum comfort
    • Customized fit thanks to elastic lining at top of cups
    • Close-set back adjustable stretch straps
    • Featured Review:
    • on August 17, 2016
    • Old Reliable
    • This was a replacement for a Prima Donna bra I bought in 2009 that finally gave up the ghost. Nothing beats these bras for comfort and support, and bonus points: they're pretty, too. When you find these on sale, you snap them up, because they just work. If you can't bear the National Geographic look, this is the bra for you.
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  • Wacoal Maximum Control Sports Bra
    • Wacoal:
    • Maximum Control Sports Bra
    • 157 reviews
    • Colors:
    Details:
    • Workout with ease in this maximum control underwire bra
    • Superior support and comfort due to underwire on outside
    • Exterior wire prevents contact with skin to eliminate chafing
    • Natural shape achieved with molded double-layer cups
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on September 27, 2016
    • First Sports Bra
    • I am very happy with my sports bra, I could not tolerate bras that went over my head. Extremely comfortable. I wear my bra when I travel for long trips, I do think that it a bit costly, I will not buy a spare while this one has life
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  • Bali Active Lifestyle Convertible Wire-Free Bra
    • Bali:
    • Active Lifestyle Convertible Wire-Free Bra
    • 12 reviews
    • Colors:
    Details:
    • The perfect everyday T-shirt bra for your everyday activities
    • Ideal bra for running weekend errands and casual strolls
    • Supportive, wire-free contour cups with breathable foam lining
    • Smoothing, soft back wings offer a sleek look under clothes
    • Comfort U-back is designed to keep straps in place
    • Featured Review:
    • on September 20, 2016
    • Perfect Bra for Reconstruction
    • Having breast implants and not a perfect match, I have struggled to find a padded, wire free bra that I could stand to wear. I have several in my drawer that just never fit comfortably. Finally I found one! I haven't used it as a crossover so I can't comment.
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  • Bali Active Lifestyle Full Coverage Wire-Free Bra
    • Bali:
    • Active Lifestyle Full Coverage Wire-Free Bra
    • 4 reviews
    • Colors:
    Details:
    • Breathable, light control wire-free sports bra
    • Prevent show-through with the full coverage, foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort front straps
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on June 9, 2016
    • Breathable and Soft
    • I am so happy with this bra! It's comfortable and easy to wear. Thanks to the ladies who suggested going up a band size (I'm a 34D in many brands, but bought this in a 36D and am very comfortable). I like the smooth look it gives me, and can spend all day in this bra without anything digging in, getting itchy, or hurting me somehow. And the straps stay in place! Awesome
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  • Amoena Mara Wire-Free T-Shirt Bra
    • Amoena:
    • Mara Wire-Free T-Shirt Bra
    • 7 reviews
    • Colors:
    Details:
    • Wire-free T-shirt bra with Coolmax® fabric pockets
    • Foam-lined cups with side boning for support
    • Fabric pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Back adjustable stretch straps
    • Featured Review:
    • on July 29, 2016
    • Cups are too big
    • I got the size I measured 40AA but the cups seem to be an A or maybe a B. Going to return.
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  • Amoena Annette Bra
    • Amoena:
    • Annette Bra
    • Colors:
    Details:
    • Feel comfortable and confident with this underwire bra
    • Supportive, soft underwire is ideal for partial mastectomies
    • Seamless, double-layer molded cups take on any breast shape
    • Gentle elastic lining at top of cups for a seamless profile
    • Convenient fabric pocket for use with breast forms or enhancers
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  • Chantelle C Ideal T-Shirt Bra
    • Chantelle:
    • C Ideal T-Shirt Bra
    • 17 reviews
    • Colors:
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on September 8, 2016
    • Love this Bra!
    • I love this bra. It fits nice, it washes up nice, and is very comfortable.
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  • Chantelle Velvet Touch Minimizer Bra
    • Chantelle:
    • Velvet Touch Minimizer Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline up to one inch in this luxurious bra
    • Natural shape maintained in molded underwire cups
    • Beautiful etched floral design on wings add a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on August 9, 2016
    • light but very supportive
    • This fits well and is extremely soft and light weight. The option to use the J hook on the back is a nice touch when you want a racing back or even more support.
    ×
  • Pour Moi Imogen Rose Wire-Free T-Shirt Bra
    • Pour Moi:
    • Imogen Rose Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Go through your day in comfort with this wire-free T-shirt bra
    • Seamlessly smooth foam-lined cups provide a sleek look
    • Wider, dig-free shoulder straps feels comfortable on shoulders
    • Reinforced, side boning keep bra anchored and structured
    • Get the perfect fit with rigid back adjustable straps
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  • Anita Meggie Magnetic Front-Close Wire-Free Bra
    • Anita:
    • Meggie Magnetic Front-Close Wire-Free Bra
    • Color:
    Details:
    • Mirror your natural shape in this full coverage wire-free bra
    • 3-part seamed unlined cups encapsulate breasts
    • Fuller coverage back provides great smoothing
    • Elastic underband offers a custom feel and fit
    • Wide comfort front straps, back adjustable stretch straps
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  • Amoena Helena Wire-Free T-Shirt Bra
    • Amoena:
    • Helena Wire-Free T-Shirt Bra
    • Color:
    Details:
    • Get all day comfort in this wire-free padded bra
    • Pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Create natural looking shape thanks to contour cups
    • Comfort front straps, back adjustable stretch straps
    ×
  • Wacoal Classic Reinvention Bra
    • Wacoal:
    • Classic Reinvention Bra
    • Colors:
    Details:
    • Reinvent your look in this full coverage unlined bra
    • Natural shape maintained in molded double-layer cups
    • Exceptional support added due to built-in inner slings
    • Fine mesh trim along bustline ensures a full coverage fit
    • Minimize bulge with smoothing wings and back
    ×
  • Champion Maximum Control Wire-Free Sports Bra
    • Champion:
    • Maximum Control Wire-Free Sports Bra
    • 29 reviews
    • Colors:
    Details:
    • Enjoy an intense workout in this maximum control bra
    • Mirror your natural shape in thin foam wire-free cups
    • Added comfort thanks to smooth elastic underband
    • Comfort front straps are back adjustable
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on August 9, 2016
    • Great bra
    • Will buy again. Love the fir. Straps comphy don't cur into shoulder
    ×
  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 34 reviews
    • Colors:
    Details:
    • Maximum control sports bra converts to racerback
    • Each breast is supported individually in smooth cups
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on September 20, 2016
    • Best ever sports bra!
    • I haven't stopped wearing this since I bought it, so I need to order another! Super comfortable and totally supportive all day and during aerobics! Love!!!
    ×
  • Paramour Carolina Lace Open Back Bra
    • Paramour:
    • Carolina Lace Open Back Bra
    • Colors:
    Details:
    • Sexy and uniquely designed T-back underwire T-shirt bra
    • Prevent show through with contour, foam-lined cups
    • Smooth, seamless demi cups with a plunging neckline
    • Sheer lace racerback design pairs great with open back tops
    • Reinforced side boning anchors wings to body
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  • Curvy Couture Strapless Multi-Way Push-up Bra
    • Curvy Couture:
    • Strapless Multi-Way Push-up Bra
    • Colors:
    Details:
    • Get the most out of your bra with this multi-way convertible bra
    • Seamless, floral lace overlay on underwire foam-lined cups
    • Deep contour cups have graduated padding at bottom for lift
    • Stay-put silicone lining along top cup edges and wings
    • Create fascinating wear options with multiple loop placement
    ×
  • Anita Active Front Close Wire-Free Sports Bra
    • Anita:
    • Active Front Close Wire-Free Sports Bra
    • Colors:
    Details:
    • Get in shape with this firm control wire-free sports bra
    • Mirror your natural shape in unlined molded full cups
    • Smooth elastic underband anchors against the body
    • Non-stretch padded comfort straps eliminate chafing
    • Customize the fit with velcro fastening front adjustable straps
    ×
  • Playtex 18 Hour Ultimate Lift and Support Wire-Free Bra
    • Playtex:
    • 18 Hour Ultimate Lift and Support Wire-Free Bra
    • 22 reviews
    • Colors:
    Details:
    • Seamless, floral jacquard unlined cup wire-free bra
    • Ultimate lift panel under bust shapes and supports
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Cushioned comfort straps relieve shoulder pressure
    • Featured Review:
    • on February 16, 2016
    • smooth
    • this bra is nice under a top requiring no lines underneath
    ×
  • Olga No Side Effects™ Wire-Free T-Shirt Bra
    • Olga:
    • No Side Effects™ Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Eliminate underarm bulge in this side smoothing T-shirt bra
    • Achieve a seamless look with foam-lined wire-free cups
    • Superior back smoothing due to wider laser-cut wings
    • Front adjustable, close-set stretch straps for the perfect fit
    • 3 column, 2 row hook and eye back closure
    ×
  • Ahh Bra by Rhonda Shear Ahh Leisure Bralette
    • Ahh Bra by Rhonda Shear:
    • Ahh Leisure Bralette
    • 43 reviews
    • Colors:
    Details:
    • Light support wire-free bra with molded, unlined cups
    • Body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • No closure - goes on over the head
    • Featured Review:
    • on July 6, 2016
    • Nice bralet
    • I bought one of these & liked it so much I bought 2 more, very comfortable .
    ×
  • Anita Lupina Side Support Bra
    • Anita:
    • Lupina Side Support Bra
    • Colors:
    Details:
    • This lovely underwire bra offers incredible coverage and comfort
    • Supportive, 3-part seams provide superior lift and natural shape
    • Sturdy reinforced side paneling keeps breasts centered
    • Elastic lining on cup edge provides a custom fit feel
    • Back adjustable close-set stretch straps with leotard back
    ×
  • Amoena Esther Front-Close Postsurgical Bra
    • Amoena:
    • Esther Front-Close Postsurgical Bra
    • Colors:
    Details:
    • This wire-free mastectomy bra is designed for post breast surgery
    • Seamless, double-layer molded cups take on any breast shape
    • Plush fabric pocket for use with breast forms or enhancers
    • Felt inner gore lining prevents irritation and discomfort
    • Breathable, mesh back and wings provide comfortable airflow
    ×
  • Amoena Lara Satin Wire-Free T-Shirt Bra
    • Amoena:
    • Lara Satin Wire-Free T-Shirt Bra
    • Color:
    Details:
    • Prevent show-through in this wire-free T-shirt bra
    • Mesh pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Seamless foam lined cups provide a smooth silhouette
    • Excellent side support due to built-in boning
    ×
  • Ahh Bra by Rhonda Shear Seamless Racerback Bralette
    • Ahh Bra by Rhonda Shear:
    • Seamless Racerback Bralette
    • Colors:
    Details:
    • Experience all-day comfort in this wire-free racerback bralette
    • Mirror your natural shape in unlined, molded cups
    • Separation and shape due to the knit-in triangle at center
    • Ribbed elastic underband feels smooth against the body
    • No closure - goes on over the head
    ×
  • Amoena Helena Wire-Free Bra
    • Amoena:
    • Helena Wire-Free Bra
    • Color:
    Details:
    • All day comfort in this unlined wire-free bra
    • Pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Mirror your shape in molded, double-layer lace cups
    • Comfort front straps, back adjustable stretch straps
    ×
  • Amoena Claire Wire-Free T-Shirt Bra
    • Amoena:
    • Claire Wire-Free T-Shirt Bra
    • Color:
    Details:
    • Prevent show-through in this wire-free T-shirt bra
    • Mesh pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Seamless foam lined cups provide a smooth silhouette
    • Comfort front straps, back adjustable stretch straps
    ×
  • Ahh Bra by Rhonda Shear Chameleon Reversible Bralette
    • Ahh Bra by Rhonda Shear:
    • Chameleon Reversible Bralette
    • Colors:
    Details:
    • Get two looks in one with this reversible seamless bralette
    • Fully lined, body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • Easily glides over head; no closure
    ×
  • Paramour Carolina Plunge Bra
    • Paramour:
    • Carolina Plunge Bra
    • Colors:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Pretty lace plunge cups with contrast double-layer lining
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Stretch lace and luxe microfiber wings
    ×
  • Q-T Intimates Kelly Lace Bra
    • Q-T Intimates:
    • Kelly Lace Bra
    • Colors:
    Details:
    • This comfortable underwire bra provides great support
    • Seamed breathable cotton-lined lace cups with side boning
    • Unique center gore is taller to help lift and separate breasts
    • Satin rosette appliqué on center adds a feminine touch
    • Customize the fit with adjustable stretch straps
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