40C NEW ARRIVALS

44 Results
40C NEW ARRIVALS (44 Results)
  • Prima Donna Madison Full Cup Bra
    • Prima Donna:
    • Madison Full Cup Bra
    • 75 reviews
    • Colors:
    Details:
    • Get an amazing fit and feel in this lovely, gingham pattern bra
    • Luxe, stretch Leavers lace at top of cup for a custom fit feel
    • Soft, padded underwire is nickel-free for optimum comfort
    • Supportive, 3-part seamed cups with full cup coverage
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on June 15, 2016
    • New favorite bra
    • This is my absolutely favorite bra! It is comfortable, supportive, and so pretty. I have a hard time finding bras that are both supportive AND sexy... And with the bright red color, this is the one! My boyfriend loves it :) I can't believe how much detail work it has, and I especially like the Prima Donna label secretly sewn in on the front side.
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  • Wacoal Visual Effects Minimizer Bra
    • Wacoal:
    • Visual Effects Minimizer Bra
    • 14 reviews
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Great style if breasts are different sizes
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on June 7, 2016
    • Best of the Best!
    • This is the first time I purchased a minimizer bra, and wow did I score a winner! Fit is perfect for someone who needs full coverage. Love that sides are high and there's no "spill-over" in cups. Thankfully, my search is over!
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  • Simone Perele Caresse 3D Plunge Bra
    • Simone Perele:
    • Caresse 3D Plunge Bra
    • 1 review
    • Colors:
    Details:
    • Meet your new favorite underwire, plunge T-shirt bra
    • Supportive, tight knit 3D spacer reduces show-through
    • Breathable, seamless spacer foam-lined contoured cups
    • Decorative, fully adjustable close-set stretch straps
    • Soft, 3 column, 2 row hook and eye ballet back closure
    • Featured Review:
    • on October 29, 2015
    • Great Product!
    • It's so light and gives me a great look! I did have to cut off a bit of the fabric under the armpit as it was digging into me and giving me a rash/sore, but now it's better. I love it so much I ordered it in a second color.
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  • Warner's This Is Not A Bra® T-Shirt Bra
    • Warner's:
    • This Is Not A Bra® T-Shirt Bra
    • 56 reviews
    • Colors:
    • +8 more
    Details:
    • Supportive bra with light graduated padding for a sexy look
    • Wires won't dig thanks to the cushioned underwire
    • Top of cup edge is fused for a seamless look
    • Prevent show-through with foam-lined cups
    • Convenient front adjustable, fully stretch straps
    • Featured Review:
    • on July 15, 2016
    • Smooth fit and Comfirtable
    • This is my favorite "Not a bra" ! So comfortable, great for dresses and t-shirts too. Nice attractive lift and is very durable. They stay looking and feeling new for longer than most.
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  • Wacoal Retro Chic Bra
    • Wacoal:
    • Retro Chic Bra
    • 176 reviews
    • Colors:
    • +2 more
    Details:
    • Beautiful, vintage inspired lace underwire bra
    • Superior lift and shape due to seamed, double-layer cups
    • Minimize bulge with smoothing wings and back
    • End strap slipping with adjustable, leotard back straps
    • Additional support from sewn-on elastic underband
    • Featured Review:
    • on July 23, 2016
    • Pretty and fantastic breast shaping
    • Too many bras flatten the breasts against the chest, making nice large shapely breasts into fat pillows. This bra has vintage shaping, and looks great. Straps stay put. The only negative is the area under the hooks---the thread used it so scratchy it hurts all day long. Rest of the bra is great.
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  • Anita Maximum Control Wire-Free Sports Bra
    • Anita:
    • Maximum Control Wire-Free Sports Bra
    • 182 reviews
    • Colors:
    Details:
    • Work out in this maximum control wire-free sports bra
    • Stay dry with moisture-wicking microfiber terry-lined cups
    • Natural shape maintained by seamed double-layer cups
    • End strap slipping with adjustable, leotard back straps
    • Moisture-wicking stretch poly blend
    • Featured Review:
    • on July 6, 2016
    • Best Sports Bra Ever
    • I've worn my share of sports bras, and as a long distance runner, I can say all sports bras are not created equal. This bra does not rub or cause chafing. It also provides excellent support and wicks away sweat.
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  • Bali Passion for Comfort Minimizer Bra
    • Bali:
    • Passion for Comfort Minimizer Bra
    • 81 reviews
    • Colors:
    • +2 more
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Added coverage and support thanks to the full cups
    • Cushioned back adjustable stretch straps
    • Arched center panel is great for high tummies
    • Featured Review:
    • on July 14, 2016
    • Best bra ever!
    • I have struggled my entire life finding the right bra and this one restored my faith in bras. It is so comfortable, fits great, and there is no spillage over the top (if you know what I mean). I am so thankful I found such a great bra at such an affordable price!
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  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 62 reviews
    • Colors:
    • +2 more
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on June 20, 2016
    • Love this tee shirt bra
    • Bought this a few months ago and after buying one, I ordered two more. Wish I'd caught the blue in my size. Don't let thin straps and only two hooks fool you. I find it supportive, smooth, and quite pretty. For reference, I'm 36G, and I love this bra.
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  • Vanity Fair Body Caress Convertible T-Shirt Bra
    • Vanity Fair:
    • Body Caress Convertible T-Shirt Bra
    • 26 reviews
    • Colors:
    • +2 more
    Details:
    • All day comfort in this full coverage underwire T-shirt bra
    • Lightly padded, contour cups providing support and shape
    • Minimize bulge with smoothing wings and back
    • Rigid front straps are back adjustable
    • Straps partially convert to criss-cross position
    • Featured Review:
    • on July 4, 2016
    • Gets the job done
    • My girl has been happy since we got these. And if she's happy, I'm happy
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  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 20 reviews
    • Colors:
    • +4 more
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on June 14, 2016
    • So comfortable
    • I was searching for a back smoothing t-shirt bra and this is the one! This bra is so soft and comfortable. I had to double check that it was underwire, cause I don't feel anything (it is!) I almost didn't even try it on, because I don't really like goldtone hardware. But, it fit me perfectly and I'm difficult to fit 40C. I'm gonna see what other colors there are.
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  • Wacoal Embrace Lace Convertible Bralette
    • Wacoal:
    • Embrace Lace Convertible Bralette
    • 2 reviews
    • Colors:
    Details:
    • Beautiful signature lace wire-free bra
    • Natural shape maintained in molded double-layer cups
    • Added side support thanks to built-in boning
    • Fully adjustable stretch straps
    • Straps convert to criss-cross with J-hook closure
    • Featured Review:
    • on February 11, 2016
    • Beautiful bralette
    • This bralette is gorgeous! I bought it to wear under a loose fitting, very low cut shift dress, and the result couldn't be better. It's so pretty and really comfortable, and it doesn't show at all under the dress. I love it!
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  • Maidenform Comfort Devotion Extra Coverage T-Shirt Bra
    • Maidenform:
    • Comfort Devotion Extra Coverage T-Shirt Bra
    • 9 reviews
    • Colors:
    • +2 more
    Details:
    • Achieve a smooth slhouette with underwire contour cups
    • Minimize bulge with smoothing wings and back
    • Fully adjustable close-set stretch straps
    • 3 column, 2 row hook and eye back closure
    • Stretch sueded touch microfiber
    • Featured Review:
    • on June 13, 2016
    • Awesome Bra
    • Fits great - good coverage - comfortable - can't see it under t-shirts
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  • Leading Lady Front-Close Wire-Free Bra
    • Leading Lady:
    • Front-Close Wire-Free Bra
    • 152 reviews
    • Colors:
    • +2 more
    Details:
    • The Most Comfortable Bra in America™!
    • Light support and full coverage, wire-free leisure bra
    • Eliminate digging in shoulders thanks to wide, padded straps
    • Straps to stay in place thanks to U-back design
    • Ease to get on and off thanks to front closure
    • Featured Review:
    • on July 15, 2016
    • After surgery
    • Comfortable after surgery. Arm space cut fairly high
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  • Bali Comfort Revolution Smart Sizes Wire-Free Bra
    • Bali:
    • Comfort Revolution Smart Sizes Wire-Free Bra
    • Colors:
    Details:
    • All day comfort in this seamless wire-free bra
    • Smart Sizing blends band and cup sizes to find the perfect fit
    • Achieve a smooth silhouette with foam-lined cups
    • Knit-in zones under bust provide targeted support
    • Non-adjustable, comfort-U back stretch straps
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  • Leading Lady Smooth Wire-Free Bra
    • Leading Lady:
    • Smooth Wire-Free Bra
    • 6 reviews
    • Colors:
    Details:
    • Incredibly comfortable seamless contoured wire-free bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Maintain your natural shape with soft, foam-lined cups
    • Supportive wings have reinforced anchored side seam
    • Stretch straps are back adjustable
    • Featured Review:
    • on July 4, 2016
    • The perfect fit!
    • I just LOVE this bra! It's a great product with a terrific fit and price! The straps are a welcomed relief. I have narrow shoulders and these straps are slightly wider than usual with a little bit of padding, which makes them stay in place. Give this bra a try!
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  • Leading Lady Smooth Contour Bra
    • Leading Lady:
    • Smooth Contour Bra
    • 11 reviews
    • Colors:
    Details:
    • Incredibly comfortable seamless contoured underwire bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Smooth, supportive full cups with stretch foam lining
    • Supportive microfiber wings with reinforced side boning
    • Wide, comfort straps gently cushion the shoulders
    • Featured Review:
    • on June 6, 2016
    • Finally!
    • For those with bigger rib cages and smaller girls! I don't need much support, but it can't be a tourniquet because ouch. I am not that much overweight, just can't stand things tight. Impossible to find appropriate size in a B&M store. So glad this retailer exists - though even on this page for the demographics there is no choice of bra size in an A over a 40, yet they sell 42a, 44a, etc??? Will be ordering more now that I have found 'the one'.
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  • Wacoal Basic Beauty Front-Close Convertible Bra
    • Wacoal:
    • Basic Beauty Front-Close Convertible Bra
    • Colors:
    Details:
    • Achieve incredible shape with this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Supportive built-in inner slings help center breasts
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  • Chantelle C Ideal T-Shirt Bra
    • Chantelle:
    • C Ideal T-Shirt Bra
    • 14 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on June 25, 2016
    • Great Bra, But Not True to Standard Chantelle Size
    • I previously wore a different lace-front Chantelle full-coverage bra in various colors. It had more hooks than this one, was back smoothing. I loved them. When I returned last time to order more of that go-to bra, I was devastated (literally) to learn it was no longer available. When you find a good bra that fits well, you don't want to start over on a new quest. :) The other bras I have from Chantelle have consistently fit well at 36F and I ordered that with this bra initially. It does not fit anything like the other 36F Chantelle bras that I have. I can wear it, but it's not as comfortable nor as flattering. As such, it doesn't offer the same back smoothing that I think it could provide with a different size and I'm just spilling out of it at the top some. I can wear it with a fitted shirt, but have to adjust it from time to time. It just isn't working. At first I wasn't sure if it just needed to be broken in a bit. So I've been wearing one of them for several months. It's official -- it just really is a bit too small. I am the same size otherwise than I have been previously, so don't think it's from weight gain, etc. I've turned it into my weekend bra that I wear out in the yard when I'm not wearing fitted clothes and don't care if it gets too sweaty. A shame to do that to a bra you dropped this kind of $ on, but oh well... Aside from the sizing, the cut is very nice. The fabric is comfortable and the standard Chantelle quality. It seems like it can be a good bra. So I'm here finally exchanging the 2nd one I never used for a 36H. Hopefully that will help, and if not then I'll know this particular Chantell bra just doesn't work for me.
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  • Chantelle Hedona Minimizer Bra
    • Chantelle:
    • Hedona Minimizer Bra
    • 38 reviews
    • Colors:
    Details:
    • Minimizes bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Minimize bulge with wide smoothing wings
    • Excellent side support thanks to built-in boning
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on April 12, 2016
    • my go-to bra.
    • I have this one in 3 colors. I can put it on and forget about it. Very nice bonus!
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  • Anita Active Momentum Wire-Free Sports Bra
    • Anita:
    • Active Momentum Wire-Free Sports Bra
    • 75 reviews
    • Colors:
    Details:
    • Work out in this maximum control wire-free sports bra
    • Mirror your shape in soft terry cloth lined molded cups
    • Close-set, back adjustable, stretch straps won't slip
    • 3 column, 3 row hook and eye back closure
    • Moisture-wicking, stretch microfiber
    • Featured Review:
    • on July 13, 2016
    • Perfect
    • Straps are adjustable, comfy straps, good fit, will buy more!
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  • Chantelle Velvet Touch Minimizer Bra
    • Chantelle:
    • Velvet Touch Minimizer Bra
    • Colors:
    Details:
    • Minimize bustline up to one inch in this luxurious bra
    • Natural shape maintained in molded underwire cups
    • Beautiful etched floral design on wings add a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    ×
  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 17 reviews
    • Colors:
    Details:
    • Enjoy your workout in this firm control underwire bra
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Hardware does not rub the skin for a comfortable work out
    • Minimize bounce with rigid comfort front straps
    • Featured Review:
    • on June 9, 2016
    • Comfort and hold
    • This is my second purchase of these bras. They are great for keeping things in place for large busted women who want to feel comfortable while exercising. I am a 34G and I could wear this bra all day while many of the competitors bras feel way too confining to even consider extended wear.
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  • Chantelle Merci T-Shirt Bra
    • Chantelle:
    • Merci T-Shirt Bra
    • 7 reviews
    • Colors:
    Details:
    • Breathable and supportive underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Spacer fabric gives opacity like foam minus the weight
    • Crush resistant cups are perfect for travel
    • End slipping with back adjustable, close-set straps
    • Featured Review:
    • on October 16, 2015
    • Best Bra Ever!
    • OMG! This is the best bra ever! I am a 36DDD(F) and gravity has taken its toll over the years. I need support, but not so much padding that you look even larger. This bra has just the right amount and is very supportive for a larger bust and makes you look fabulous under T-shirts! I love the close-set straps as I have always had a problem with straps slipping. These ones stay put! I can't rave enough about this bra!
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  • Vanity Fair Illumination Front-Close T-Shirt Bra
    • Vanity Fair:
    • Illumination Front-Close T-Shirt Bra
    • 44 reviews
    • Colors:
    Details:
    • Get all day support and fit for your everyday activity
    • Achieve a smooth, sculpted silhouette with contour cups
    • This seamless underwire T-shirt bra offers a great fit
    • Back adjustable straps convert to criss-cross position
    • Convenient sliding bar front closure
    • Featured Review:
    • on July 20, 2016
    • Adore!
    • I love that this bra is convertible and goes under everything!! And that it comes in my size. Hard to find bras for small ribcages and big boobs. I might go ahead and order a few more
    ×
  • Bali Satin Tracings® Minimizer Bra
    • Bali:
    • Satin Tracings® Minimizer Bra
    • 82 reviews
    • Colors:
    • +2 more
    Details:
    • Lose size not shape with this underwire minimizer bra
    • Reduces bust projection up to 1 1/2 inches
    • Supportive inner slings & seamed cups design offer lift
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, straps won't slip
    • Featured Review:
    • on July 23, 2016
    • The perfect size and fit!
    • Dressed with regular bra and then switched into my new minimizer. It turned my look into a smooth, ample but controlled bust! So glad I bought two.
    ×
  • Playtex Secrets® Perfectly Smooth T-Shirt Bra
    • Playtex:
    • Secrets® Perfectly Smooth T-Shirt Bra
    • 36 reviews
    • Colors:
    Details:
    • Seamless, foam-lined underwire T-shirt bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Cushioned comfort straps relieve shoulder pressure
    • Wider, smoother back for stability without ride-up
    • Featured Review:
    • on July 8, 2016
    • Very comfortable
    • At first I wasn't too sure cus I usually buy lacy under wire bras from another store, but they always end up falling apart. Gave this one a try and boy I'm glad I did. It's comfortable, durable and I am going to get more from you in the future.
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  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 7 reviews
    • Colors:
    • +3 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on June 19, 2016
    • Great bra!!!
    • This is the most comfortable "new" bra I've ever put on! It has extra coverage on the sides and is great under t-shirts. No embarrassing bumps!!!
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  • Anita Active Front Close Wire-Free Sports Bra
    • Anita:
    • Active Front Close Wire-Free Sports Bra
    • Colors:
    Details:
    • Get in shape with this firm control wire-free sports bra
    • Mirror your natural shape in unlined molded full cups
    • Smooth elastic underband anchors against the body
    • Non-stretch padded comfort straps eliminate chafing
    • Customize the fit with velcro fastening front adjustable straps
    ×
  • Curvy Couture Cotton Luxe Bra
    • Curvy Couture:
    • Cotton Luxe Bra
    • Colors:
    Details:
    • This luxe underwire bra offers optimal all day support
    • Mirror your natural shape in with unlined, molded cups
    • Keep odors at bay with this anti-microbial fabric
    • Natural Blend™ fabrics keep you comfortable and cool
    • Supportive wide wings help smooth you out under clothes
    ×
  • Glamorise Soft Shoulders Wire-Free Bra
    • Glamorise:
    • Soft Shoulders Wire-Free Bra
    • Colors:
    Details:
    • Mirror your natural shape in this unlined wire-free bra
    • Comfortable full cups have Magic Lift supportive inner slings
    • Geometric patterned trim adds a feminine touch
    • Pressure relieving padded comfort front straps
    • Back adjustable leotard stretch straps
    ×
  • Bali One Smooth U™ Ultra Light Bra
    • Bali:
    • One Smooth U™ Ultra Light Bra
    • 10 reviews
    • Colors:
    Details:
    • Light and smooth breathable underwire spacer T-shirt bra
    • Maintain a natural look with seamless foam-lined cups
    • Supportive, mesh inner cup slings for added lift
    • Superior back smoothing thanks to 2-ply fabrication
    • Comfort U-back is designed to keep straps in place
    • Featured Review:
    • on July 19, 2016
    • Very Comfortable
    • I bought this a month or so ago after losing a lot of weight. It fits perfectly. Love that the straps stay put and don't slide off my shoulders.
    ×
  • Chantelle Velvet Touch Convertible T-Shirt Bra
    • Chantelle:
    • Velvet Touch Convertible T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Beautiful etched floral design on foam-lined demi cups
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Columns and rows increase with size
    ×
  • Playtex 18 Hour Undercover Slimming Wire-Free Bra
    • Playtex:
    • 18 Hour Undercover Slimming Wire-Free Bra
    • 1 review
    • Colors:
    Details:
    • Shape your bust in this slimming, wire-free molded bra
    • Seamless, lightly lined full coverage cups is perfect under tops
    • Slim your profile with SlenderU™ inner slings
    • Minimize bulge with smoothing wings and back
    • End slipping with back adjustable, close-set straps
    • Featured Review:
    • on June 29, 2016
    • Comfort fit!
    • I love this bra. It is so comfortable and the coverage is great. Everything is contained!
    ×
  • Warner's Cloud 9™ Lift T-Shirt Bra
    • Warner's:
    • Cloud 9™ Lift T-Shirt Bra
    • Colors:
    Details:
    • Incredibly comfortable foam-lined underwire T-shirt bra
    • Feel naturally lifted with subtle built-in bump pads
    • Back smoothing wings prevent bulges
    • Cushioned front straps, back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Warner's Cloud 9™ Lift Wire-Free T-Shirt Bra
    • Warner's:
    • Cloud 9™ Lift Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Incredibly comfortable wire-free foam-lined contour bra
    • Feel naturally lifted with subtle built-in bump pads
    • Back smoothing wings prevent bulges
    • Cushioned front straps, back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Marie Jo Undertones Balcony T-Shirt Bra
    • Marie Jo:
    • Undertones Balcony T-Shirt Bra
    • Colors:
    Details:
    • This elegant second-skin T-shirt bra is a wardrobe essential
    • Achieve dramatic uplift in underwire balcony cups
    • Delicate mesh wings add to this luxurious look
    • Customize the fit with back adjustable stretch straps
    • 3 column, 1 row hook and eye back closure
    ×
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