NEW! SWIMWEAR FOR 2017 NEW! SWIMWEAR FOR 2017 FREE SHIPPING ON ORDERS OVER $70 details

40C NEW ARRIVALS

45 Results
40C NEW ARRIVALS (45 Results)
  • Chantelle Rive Gauche Bra
    • Chantelle:
    • Rive Gauche Bra
    • 116 reviews
    • Colors:
    • +2 more
    Details:
    • Lightweight comfort as the lace lays flat under clothing
    • Rounded, natural silhouette due to angled cup seams
    • Customize the fit with fully adjustable stretch straps
    • Semi-sheer stretch lace lays flat under clothing
    • Feminine look and feel in semi-sheer stretch lace
    • Featured Review:
    • on April 20, 2017
    • Great fit
    • This fits perfectly and straps stay in place, no slipping.
    ×
  • Warner's This Is Not A Bra® T-Shirt Bra
    • Warner's:
    • This Is Not A Bra® T-Shirt Bra
    • 76 reviews
    • Colors:
    • +8 more
    Details:
    • Supportive bra with light graduated padding for a sexy look
    • Wires won't dig thanks to the cushioned underwire
    • Top of cup edge is fused for a seamless look
    • Prevent show-through with foam-lined cups
    • Convenient front adjustable, fully stretch straps
    • Featured Review:
    • on April 3, 2017
    • Great Bra
    • I bought another bra and didn't like it so I exchanged it for this one and I like this one as it is comfortable and the straps down fall off. I have 2 of these bras in different colors.
    ×
  • Vanity Fair Illumination Front-Close T-Shirt Bra
    • Vanity Fair:
    • Illumination Front-Close T-Shirt Bra
    • 54 reviews
    • Colors:
    Details:
    • This seamless underwire T-shirt bra offers a great fit
    • Achieve a smooth, sculpted silhouette with contour cups
    • Back adjustable straps convert to criss-cross position
    • Convenient sliding bar front closure
    • Soft stretch microfiber
    • Featured Review:
    • on March 17, 2017
    • It fits - very comfortable!
    • I prefer a front-close bra and have been looking for one for a while. This one fits and is very comfy. The clasp takes a minute to figure out, but it holds securely. Definitely a winner!
    ×
  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 26 reviews
    • Colors:
    • +6 more
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on April 3, 2017
    • favorite bra
    • At this point I own 7 of these bras. This is my every day, all day, go to work bra. I would agree with another reviewer though that there are some differences in fit/comfort between them.
    ×
  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 29 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on April 11, 2017
    • Love the fit and coverage
    • I've been looking for a bra that lifts, shapes and feels good front and back. This is the bra for me. I actually forget I'm wearing it. It also holds and shapes my 40D boobs. What's not to love?
    ×
  • Glamorise Motion Maximum Control Wire-Free Sports Bra
    • Glamorise:
    • Motion Maximum Control Wire-Free Sports Bra
    • 195 reviews
    • Colors:
    Details:
    • Work out in the high-impact, wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Magic Lift criss-cross soft cup inner bra supports!
    • Adjustable mesh outer panel provides custom control
    • Featured Review:
    • on April 20, 2017
    • Great support!
    • I bought this bra as a wireless option but that would hold me in place. I'm a jogger and Train for half marathons a couple times a year. It has very good support! Wide straps make it more comfortable too. The only drawback is that it does not wick the sweat away from your body. This bra in a dri fit material would be awesome!
    ×
  • Simone Perele Muse Plunge T-Shirt Bra
    • Simone Perele:
    • Muse Plunge T-Shirt Bra
    • 5 reviews
    • Colors:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined cups provide the perfect coverage
    • Sexy front plunge makes it ideal for low-cut tops
    • Adjustable stretch straps with supportive leotard back
    • High quality stretch microfiber
    • Featured Review:
    • on April 21, 2017
    • It's a good everyday bra
    • I was tired of spending money (and a lot at that) on bras from VS. They felt nice enough in the dressing room, but once I started wearing them every day, ouch! So I finally bite the bullet and bought this expensive bra. I usually wear a 34F but bought a size down. Too big. So I went down to 34D. Fits perfectly! As far as comfort goes, the underwire is noticeable. But in order to have that support for larger chested women, it's a necessary evil. Shoulder straps stay adjusted, and the material is very comfortable. My breast tend to shift to the center, and this doesn't happen as often with this bra. So I don't find myself having to dig in my shirt and bra to move them puppies back where's they belong. Overall I like this bra. It's one of the most comfortable bras I've ever had. I knocked off one star because I feel like $80 for a bra is a lot and I DO have a bit of discomfort with the underwires.
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • 36 reviews
    • Colors:
    • +4 more
    Details:
    • Feel confident in this side smoothing, underwire T-shirt bra
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Easy-to-reach, front adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on April 1, 2017
    • So comfy for all day wear
    • I needed new white bras for the summer ie t-shirt weather. I saw these on the website and bought 2. I am a happy, happy girl. Thank you for summer bra shopping over!! YEA!!
    ×
  • Wacoal Basic Benefits T-Shirt Bra
    • Wacoal:
    • Basic Benefits T-Shirt Bra
    • Colors:
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Beautiful lace detailing adds a feminine touch
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Exceptional shaping support from inner slings
    ×
  • Wacoal High-Impact Wire-Free Sports Bra
    • Wacoal:
    • High-Impact Wire-Free Sports Bra
    • Colors:
    Details:
    • Workout with ease in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Encapsulated cups for support; compression for holding
    • Natural shape achieved with molded mesh-lined, breathable cups
    • Chafing is non-existant with the covered smooth internal seams
    ×
  • Glamorise Elegance Lacy Wonderwire® Bra
    • Glamorise:
    • Elegance Lacy Wonderwire® Bra
    • Colors:
    Details:
    • Feel beautiful in this body sculpting underwire bra
    • Wonderwire® design has a hidden cushioned comfort band
    • Comfort band prevents underwire from touching the body
    • Breasts are centered and lifted thanks to 3-part cup design
    • Eliminate back bulge with wide, smoothing back wings
    ×
  • Glamorise Wonderwire® Front-Close Bra
    • Glamorise:
    • Wonderwire® Front-Close Bra
    • 76 reviews
    • Colors:
    Details:
    • Full coverage front-closure bra with a unique underwire
    • Darted, unlined double-layer lace cups
    • Wonderwire® design has a hidden cushioned comfort band
    • Comfort band prevents underwire from touching the body
    • Back adjustable, close-set, straps won't slip
    • Featured Review:
    • on April 7, 2017
    • Great comfortable front close bra!
    • This is a very comfortable front close bra. I can no longer wear back hook bra due to a shoulder issue. I am grateful to have found this great bra.
    ×
  • Glamorise Soft Shoulders Wire-Free Bra
    • Glamorise:
    • Soft Shoulders Wire-Free Bra
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this unlined wire-free bra
    • Comfortable full cups have Magic Lift supportive inner slings
    • Geometric patterned trim adds a feminine touch
    • Pressure relieving padded comfort front straps
    • Back adjustable leotard stretch straps
    • Featured Review:
    • on February 14, 2017
    • love them
    • These are my favorite bras. I'm a big girl and they hold me up well.
    ×
  • Wacoal Basic Benefits Bra
    • Wacoal:
    • Basic Benefits Bra
    • Color:
    Details:
    • Feel beautiful and confident in this lace underwire bra
    • Superior lift and shape due to seamed 3-part cups
    • Double lined mesh wings for added support
    • End strap slipping with adjustable, leotard back straps
    • Semi-sheer lace and stretch mesh
    ×
  • Bali Comfort Revolution Wire-Free Bra
    • Bali:
    • Comfort Revolution Wire-Free Bra
    • 73 reviews
    • Colors:
    • +4 more
    Details:
    • Feel pretty in this delicately patterned wire-free bra
    • Keep your natural shape with seamless foam-lined cups
    • Comfortable underband provides back and side support
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on April 12, 2017
    • My new unwired bras
    • These are the most comfortable and best fitting bras I have worn in my life time! Wish the other bras I purchased from you with wires could be exchanged for these. Oh well.
    ×
  • Warner's Elements of Bliss® Lift Wire-Free Bra
    • Warner's:
    • Elements of Bliss® Lift Wire-Free Bra
    • 63 reviews
    • Colors:
    • +3 more
    Details:
    • Incredibly comfortable wire-free foam-lined contour bra
    • Feel naturally lifted with subtle built-in bump pads
    • Customize the fit with back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Smooth, silky stretch microfiber
    • Featured Review:
    • on January 25, 2017
    • Just what I've been looking for.
    • I always wanted a wireless bra that was perfect and this one is! It doesn't ride up on the sides, has a very comfy cup, and is a perfect fit. I'm going to order more in different colors.
    ×
  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 26 reviews
    • Colors:
    • +3 more
    Details:
    • Enjoy your workout in this medium-impact sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Featured Review:
    • on April 12, 2017
    • Fit
    • Great fit but if you wear v-neck t-shirts, it show's a bit.
    ×
  • Simone Perele Eden 3D T-Shirt Bra
    • Simone Perele:
    • Eden 3D T-Shirt Bra
    • Color:
    Details:
    • Lightweight T-shirt bra with beautiful lace detailing
    • Supportive, tight knit 3D spacer reduces show-through
    • Breathable, seamless spacer foam-lined contoured cups
    • Fully adjustable close-set stretch straps
    • Lightweight and comfortable stretch microfiber and lace
    ×
  • Olga Sheer Leaves Minimizer Bra
    • Olga:
    • Sheer Leaves Minimizer Bra
    • 50 reviews
    • Colors:
    • +2 more
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Mirror your natural shape in mesh-lined underwire cups
    • Added support thanks to rigid front straps
    • Eliminate back bulge with wide, smoothing back wings
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on April 12, 2017
    • Title is as is
    • I ordered 2 bras in the same size different colors. One was excellent the other was too small. Of course it was returned and I understand that sometimes mfg. can be different but you should look into this. Carole
    ×
  • Olga Luxury Lift® Bra
    • Olga:
    • Luxury Lift® Bra
    • 57 reviews
    • Colors:
    • +3 more
    Details:
    • Supportive lift thanks to powerful fabrication in cups
    • Mirror your natural shape in unlined underwire cups
    • Adjustable, close-set, stretch straps stay in place
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on March 8, 2017
    • comfortable and uplifting
    • This is comfortable enough to wear all day and evening. The fit is good, and it lifts as promised.
    ×
  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 18 reviews
    • Colors:
    • +4 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on April 21, 2017
    • best fit
    • this bra covers the extra skin and the cup fits all the way without gapping.
    ×
  • Bali Active Lifestyle Convertible Bra
    • Bali:
    • Active Lifestyle Convertible Bra
    • 20 reviews
    • Colors:
    Details:
    • Breathable, seamless underwire sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent show-through with the full coverage, foam-lined cups
    • Gently cushion the shoulders with comfort front straps
    • Featured Review:
    • on April 22, 2017
    • Perfect Bra
    • This bra is comfortable and fits the description. It also converts which I didn't realize when I purchased it.
    ×
  • Olga Play It Cool Wire-Free T-Shirt Bra
    • Olga:
    • Play It Cool Wire-Free T-Shirt Bra
    • 13 reviews
    • Colors:
    Details:
    • Stay cool in this comfortable wire-free T-shirt bra
    • Chill FX™ cup lining cools and wicks away moisture
    • Achieve a smooth, sculpted silhouette with contour cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on March 15, 2017
    • Love the fit!
    • I bought 2 Olga wire-free T-shirt bras and love them so much I ordered 2 more. I can wear this one all day comfortably!
    ×
  • Olga Flirty Balconette T-Shirt Bra
    • Olga:
    • Flirty Balconette T-Shirt Bra
    • 5 reviews
    • Colors:
    Details:
    • Achieve a smooth silhouette in this flirty T-shirt bra
    • Foam-lined underwire cups provide great lift and support
    • Back adjustable, close-set stretch straps won't slip
    • Luxe stretch microfiber
    • Hook count: 3 hooks = 38-40 C; 38 D
    • Featured Review:
    • on April 20, 2017
    • So soft
    • I brought this over a month ago and I'm so excited that I did. This bra fits great supports me and feels great Love This Bra.
    ×
  • Bali One Smooth U™ Ultra Light Bra
    • Bali:
    • One Smooth U™ Ultra Light Bra
    • 20 reviews
    • Colors:
    Details:
    • Light and smooth breathable underwire spacer T-shirt bra
    • Maintain a natural look with seamless foam-lined cups
    • Supportive, mesh inner cup slings for added lift
    • Superior back smoothing thanks to 2-ply fabrication
    • Comfort U-back is designed to keep straps in place
    • Featured Review:
    • on April 25, 2017
    • Fits well
    • This is one of the few bras that fits without the straps sliding off my shoulders.
    ×
  • Rhonda Shear Seamless Lace Bralette
    • Rhonda Shear:
    • Seamless Lace Bralette
    • 15 reviews
    • Colors:
    • +6 more
    Details:
    • Supportive wire-free bra with molded, unlined cups
    • Removable foam inserts for desired modesty and enhancement
    • Lovely lace overlay on front is perfect for lower cut tops
    • Knit-in area between cups provides breathability and shape
    • Ribbed elastic underband provides support
    • Featured Review:
    • on April 7, 2017
    • Comfortable
    • I took a chance ordering this after seeing it on a shopping channel. It is comfortable and supportive.
    ×
  • Bali Lace Desire Demi Bra
    • Bali:
    • Lace Desire Demi Bra
    • 7 reviews
    • Colors:
    Details:
    • Feel gorgeous in this all over lace underwire demi bra
    • Maintain natural shape and great coverage thanks to molded cups
    • Decorative front straps and back adjustable stretch straps
    • Comfort-U back design helps keep straps in place
    • Smoothing, double-layer microfiber and lace, stretch back wings
    • Featured Review:
    • on February 4, 2017
    • COMFORTABLE & SEXY
    • Have this style in pink, buying more in each color. Feels great, looks great, especially love the wider straps
    ×
  • Champion The Distance 2.0 High-Impact Sports Bra
    • Champion:
    • The Distance 2.0 High-Impact Sports Bra
    • Colors:
    Details:
    • Push your limits in this comfortable full coverage sports bra
    • Built for high-impact activities such as Aerobics
    • Encapsulated cups support each breast individually
    • Supportive underwire, cups with double-layer mesh-lining
    • Chafe-free, ultra-plush underband for optimum comfort
    ×
  • Olga Cloud 9 Minimizer Bra
    • Olga:
    • Cloud 9 Minimizer Bra
    • Color:
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Mirror your natural shape in double-layer underwire cups
    • Enhanced comfort thanks to padded underwire
    • Added support thanks to rigid front straps
    • Rigid front straps, back adjustable stretch straps
    ×
  • Bluebella Laura Bralette
    • Bluebella:
    • Laura Bralette
    • Color:
    Details:
    • Sexy wire-free bralette with darted microfiber cups
    • Supportive side boning on unlined triangle cups
    • Deep front plunge adds to this sultry look
    • Customize the fit with fully adjustable, stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair:
    • Flattering Lift T-Shirt Bra
    • 3 reviews
    • Colors:
    Details:
    • Comfort and lift meet in this lovely underwire T-shirt bra
    • Contoured cups with lift pads at bottom provide unmatched shape
    • All around smoothing and shaping without side boning
    • Sleek back smoothing wings eliminate lumps and bumps
    • Back adjustable, close-set, stretch straps for a custom fit feel
    • Featured Review:
    • on February 6, 2017
    • Best bra ever!
    • Oh my gosh, I love this bra! It shapes and lifts so beautifully, and is deliciously comfortable. I am throwing all my other bras away!
    ×
  • Rhonda Shear Zip Front Comfort Bra
    • Rhonda Shear:
    • Zip Front Comfort Bra
    • Colors:
    Details:
    • Comfortable wire-free bralette with removable foam inserts
    • Smoothing racerback and zip-up front closure
    • Gently cushion the shoulders with wide comfort straps
    • Seamless, 4-way stretch double-lined microfiber
    ×
  • Maidenform Side Shaping Medium Impact Sports Bra
    • Maidenform:
    • Side Shaping Medium Impact Sports Bra
    • Colors:
    Details:
    • Workout in style with this flattering, underwire sports bra
    • Built for medium-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Supportive, foam-lined, contour cups
    • Reinforced side panel helps shape and keep breasts centered
    ×
  • Passionata (a Chantelle brand) Dream Passio Wire-Free Bra
    • Passionata (a Chantelle brand):
    • Dream Passio Wire-Free Bra
    • Colors:
    Details:
    • Comfortable and stylish defines this wire-free bra
    • Mirror your natural shape in double-layer darted cups
    • Non-adjustable stretch straps with unique racerback design
    • 4 column, 2 row hook and eye back closure
    • Stretch microfiber and mesh with subtle diamond pattern
    ×
  • Passionata (a Chantelle brand) Crazy Lace Bralette
    • Passionata (a Chantelle brand):
    • Crazy Lace Bralette
    • Colors:
    Details:
    • Comfortable and sexy defines this wire-free lace bralette
    • Mirror your natural shape in soft, microfiber-lined seamed cups
    • Show off the lacey T-back design with open back tops
    • Non-adjustable stretch straps for a comfortable fit
    • Easily glides over your head; no back closure
    ×
  • SPANX Lace Collection Bralette Plus Size
    • SPANX:
    • Lace Collection Bralette Plus Size
    • Colors:
    Details:
    • Gorgeous lace and mesh wire-free bralette
    • Designed with flexibility so that you can layer over your bra
    • Gentle lift thanks to inner slings and darted cups
    • Total comfort thanks no wires and no padding
    • Fit-flexible stretch cups accommodate cup sizes C-H
    ×
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