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40C NEW ARRIVALS

56 Results
40C NEW ARRIVALS (56 Results)
  • Simone Perele Andora T-Shirt Bra
    • Simone Perele:
    • Andora T-Shirt Bra
    • 56 reviews
    • Colors:
    Details:
    • Seamless & breathable 3D spacer underwire T-shirt bra
    • Demi cups round your shape without adding volume
    • End strap slipping with back adjustable, close-set straps
    • Luxe stretch microfiber with Guipure lace detail
    • Hook count: 1 hook = 32B-34B, 30C-32C, 30D
    • Featured Review:
    • on November 21, 2016
    • Fits large breasts well
    • The 36G fit great! Many bras don't fit well once you get up into larger sizes. Yet this bra molded my breasts perfectly.
    ×
  • Wacoal Basic Beauty T-Shirt Bra
    • Wacoal:
    • Basic Beauty T-Shirt Bra
    • 133 reviews
    • Colors:
    • +3 more
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on February 13, 2017
    • Most comfortable and flattering bra I've owned
    • Until I discovered this bra, I thought I was doomed to be uncomfortable because of my size. I now own seven of them and wear them exclusively. The bra is very comfortable and very flattering, a combination I didn't think I could find in size 40G. The straps don't slip, and the bra looks great under any type of shirt or blouse. I hope Wacoal never stops making them!
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  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 183 reviews
    • Colors:
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 23, 2017
    • finally - a bra that fits ME!
    • All women are different. I guess I am really different because it has taken me many years to find a bra that actually fits, is comfortable and the straps stay in place!
    ×
  • Bali Passion for Comfort Minimizer Bra
    • Bali:
    • Passion for Comfort Minimizer Bra
    • 97 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Added coverage and support thanks to the full cups
    • Cushioned back adjustable stretch straps
    • Arched center panel is great for high tummies
    • Featured Review:
    • on February 16, 2017
    • Love this bra!
    • Had this bra years ago and loved the comfort of fit and fabric. Just purchased several more once again because they are so comfortable, affordable, made well, and this particular style gives a nice rounded profile because it's a minimizer
    ×
  • Goddess Keira Wire-Free Bra
    • Goddess:
    • Keira Wire-Free Bra
    • 15 reviews
    • Colors:
    Details:
    • All-day, full figure support in this seamed, wire-free bra
    • Mirror your natural shape with unlined, non-stretch cups
    • Supportive mesh wings with reinforced side boning
    • End strap slipping with adjustable, non-stretch straps
    • Stretch microfiber with satin finish
    • Featured Review:
    • on October 17, 2016
    • Great Fit!
    • Love this Bra! It fits where it's suppose to, give me the movement I need, no messy wires to contend with and I feel I'm getting great support from it. Coming back to buy more, it is by far my favorite bra ever!!
    ×
  • Brooks Fiona Wire-Free Sports Bra
    • Brooks:
    • Fiona Wire-Free Sports Bra
    • 11 reviews
    • Colors:
    • +5 more
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on February 18, 2017
    • Comfortable and Compressing
    • As a runner, I am obsessed with finding good sports bras. I've been very happy with Brooks, and the Fiona is perfect for me. I love the higher sides and wide band, plus the higher cut in front holds everything in just right. The fabric breathes well. The best part is nothing bounces while I'm pounding the pavement. Since I'm petite framed, yet large busted, finding running bras in my size is a challenge. Fiona manages both challenges quite well!
    ×
  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +9 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
    ×
  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 66 reviews
    • Colors:
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on December 29, 2016
    • Love this bra.
    • I have this bra in four colors. Have been wanting a dk grey one for a while and when I saw there was one in Embrace Lace I grabbed it. Good side support and comfortable.
    ×
  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 27 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on February 22, 2017
    • Great bra!
    • I have a neck/ shoulder injury and need to wear bras with thick straps to support 36D's. This bra is cute, comfortable and supportive!
    ×
  • Simone Perele Andora Minimizer Bra
    • Simone Perele:
    • Andora Minimizer Bra
    • 7 reviews
    • Colors:
    Details:
    • Minimize bust size up to 1 inch in this minimizer bra
    • Maintain a natural look with seamless, unlined underwire cups
    • Beautiful embroidery accents on the straps and sides
    • End strap slipping with back adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 22, 2017
    • Really true to size
    • I bought 3 different 32 CCC bras (those were my measurements). This was the only one that fit. The others went back.
    ×
  • Simone Perele Amour Plunge T-Shirt Bra
    • Simone Perele:
    • Amour Plunge T-Shirt Bra
    • 9 reviews
    • Colors:
    Details:
    • Seamless plunge underwire T-shirt bra
    • Lightweight, breathable 3D spacer foam-lined cups
    • Leavers lace accents lie flat under clothing
    • Fully stretch straps are back adjustable
    • 3 column, 1 row hook and eye back closure
    • Featured Review:
    • on January 26, 2017
    • Fits great and is very comfortable
    • Love the bra - fabric very nice and fit is great. True to size
    ×
  • Wacoal Stark Beauty Bra
    • Wacoal:
    • Stark Beauty Bra
    • Colors:
    Details:
    • Feel elegant in this seamless floral lace bra
    • Maintain natural shape with lightly lined, underwire molded cups
    • Keep breasts centered thanks to mesh inner slings
    • Minimize slippage with close-set back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Yummie by Heather Thomson Audrey Comfortably Fit Seamless Bralette
    • Yummie by Heather Thomson:
    • Audrey Comfortably Fit Seamless Bralette
    • 4 reviews
    • Colors:
    Details:
    • Play-up your natural shape in this unlined bralette
    • Body temperature is regulated with Outlast® fabric
    • Customize the fit with fully adjustable stretch straps
    • No closure - goes on over the head
    • Seamless, stretch microfiber
    • Featured Review:
    • on September 15, 2016
    • I love this bra!
    • The fit doesn't require constant adjustments and it's cool and comfortable. My old Wacoal bras constantly required "pulling down" because even at fully lengthened the shoulder straps were too short. I will be purchasing 2-3 more!
    ×
  • Vanity Fair Body Caress Beauty Back™ Convertible Wire-Free Bra
    • Vanity Fair:
    • Body Caress Beauty Back™ Convertible Wire-Free Bra
    • 13 reviews
    • Colors:
    Details:
    • This wire-free convertible T-shirt bra is a must-have
    • Achieve a smooth, sculpted silhouette with contour cups
    • Minimize bulge with smoothing wings and back
    • Comfortable elastic under bust for superior support
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on September 25, 2016
    • Very Comfortable
    • I have a few of these in my collection VERY comfortable & hold my breasts perfectly Very easy to wear all day!!
    ×
  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    • +2 more
    Details:
    • Look beautiful in this floral lace underwire bra
    • Get a voluptous look without the weight of push-up pads
    • Memory foam-lined cups lift the bust off the body
    • Decorative, plush-lined stretch straps are back adjustable
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
    ×
  • Olga Signature Support® Satin Bra
    • Olga:
    • Signature Support® Satin Bra
    • 73 reviews
    • Colors:
    Details:
    • Mirror your natural shape in an unlined, molded cup bra
    • Get all-day comfort thanks to the padded underwire
    • Flattering lift and support from built-in inner slings
    • Minimize bulge with smoothing wings and back
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on February 7, 2017
    • Best bra ever
    • This the best bra I've ever worn. It has the support I need at a 40DDD, the softness and coverage is wonderful.
    ×
  • Simone Perele Amour Full Coverage Bra
    • Simone Perele:
    • Amour Full Coverage Bra
    • 4 reviews
    • Colors:
    Details:
    • Achieve superior lift and shape in this exquisite underwire bra
    • Full coverage seamed mesh-lined cups with inner slings
    • Low center gore for a more open neckline
    • Customize the fit with back adjustable stretch straps
    • Luxe stretch microfiber with gorgeous Leavers lace
    • Featured Review:
    • on November 21, 2016
    • Sexy
    • a very beautiful supportive bra this bra is not only beautiful but has the support to get you from the office to home
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • 33 reviews
    • Colors:
    • +3 more
    Details:
    • Feel confident in this side smoothing, underwire T-shirt bra
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Easy-to-reach, front adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 31, 2017
    • Husband likes it
    • Easy put on and take off. Husband loves it So do I
    ×
  • Wacoal Embrace Lace Convertible Bralette
    • Wacoal:
    • Embrace Lace Convertible Bralette
    • 5 reviews
    • Colors:
    Details:
    • Beautiful signature lace wire-free bra
    • Natural shape maintained in molded double-layer cups
    • Added side support thanks to built-in boning
    • Customize the fit with fully adjustable stretch straps
    • Straps convert to criss-cross with J-hook closure
    • Featured Review:
    • on November 9, 2016
    • A Wonderful Bra and Panties
    • I bought the set almost a year ago and have always loved the way it feel wearing them. They make me feel sexy as I lounge around only wearing my panties and bra. I have noticed other men looking at me and admiring my shapely figure. I just love being a woman who wears sexy lingerie and looking my best. Thank you for producing such a fine product.
    ×
  • Vanity Fair Cooling Touch Convertible Bra
    • Vanity Fair:
    • Cooling Touch Convertible Bra
    • Color:
    Details:
    • Stay cool and comfortable all day long in this T-shirt bra
    • Innovative, heat diffusing WinCool™ fabric is lightweight
    • Prevent show-through and get structured shape with contour cups
    • Soft, wide wings help smooth back bulge and lumps
    • Comfort front straps with adjustable stretch back straps
    ×
  • Leading Lady Front Close Wire-Free Leisure Bra
    • Leading Lady:
    • Front Close Wire-Free Leisure Bra
    • Colors:
    Details:
    • Put on the Most Comfortable Bra in America™!
    • Fun leopard pattern adds flair and femininity
    • Light support, darted, wire-free molded cups
    • Easy on / off front close feature
    • Straps to stay in place thanks to U-back design
    ×
  • Wacoal Lace Affair Bralette
    • Wacoal:
    • Lace Affair Bralette
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Seamed, unlined wire-free cups for subtle lift
    • Opaque jacquard cups and elastic underband for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on December 11, 2016
    • Exactly what I was looking for!
    • Had been searching high and low for a wireless bralette sized like a normal bra-- I've got a super narrow rib cage but C/D cups, so the usual "XS" or "S-M" sizing never fits -- this one is perfect. Sized just like an underwire, very supportive, almost retro-looking old school glam (without the pointy cups, of course.) I want one in every color!
    ×
  • Wacoal Ultimate Side Smoother Bra
    • Wacoal:
    • Ultimate Side Smoother Bra
    • 27 reviews
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra
    • Extra side coverage eliminates underarm bulge
    • Prevent show-through with foam-lined underwire cups
    • End strap slipping with adjustable, close-set straps
    • Smooth, seamless microfiber cups and tulle
    • Featured Review:
    • on February 20, 2017
    • Must Have!
    • This is an amazing bra! It provides great shape, a smooth look on the cup and on the sides. It really does prevent that dreaded back pudge that happens with other bras. I actually purchased this bra twice, the first bra I had accidentally destroyed in the wash but it was such a fantastic bra I had to immediately replace it. The straps are also super comfy, they are lightly padded so they don't dig into your shoulder but they also don't slip off.
    ×
  • Wacoal La Femme T-Shirt Bra
    • Wacoal:
    • La Femme T-Shirt Bra
    • 54 reviews
    • Colors:
    Details:
    • Irresistible and charming underwire T-shirt bra
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Achieve a smooth silhouette with foam-lined cups
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 8, 2016
    • Fantastic Bra
    • I love this bra. It is very comfortable and looks great. Very flattering. I have ordered extra ones in fear of this model being discontinued!
    ×
  • Wacoal Front-Zip Medium Impact Sports Bra
    • Wacoal:
    • Front-Zip Medium Impact Sports Bra
    • 8 reviews
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent bounce and fully encapsulate bust with high center gore
    • Keep your shape and modesty with foam-lined, underwire cups
    • Featured Review:
    • on February 23, 2017
    • Great bra!
    • This bra is great! It holds the girls pretty snuggly in place. I was hoping to be able to wear it under t-shirts but I can't because it sticks out a bit at the top of the zipper. Perfect under workout tanks!
    ×
  • Ashley Graham Show Stoppper Balconette Bra
    • Ashley Graham:
    • Show Stoppper Balconette Bra
    • Color:
    Details:
    • Look gorgeous in this show-stopping balconette bra
    • Achieve a smooth silhouette in foam-lined underwire cups
    • Power mesh wings with side boning for anchored support
    • Eyelash lace trim adds a feminine touch
    • Adjustable stretch straps with unique racerback design
    ×
  • Ashley Graham Fatal Attraction Bra
    • Ashley Graham:
    • Fatal Attraction Bra
    • Color:
    Details:
    • Feel like a diva in this cage-inspired underwire bra
    • Mirror your shape in animal patterned double-layer cups
    • Power mesh wings with side boning for anchored support
    • Eyelash lace trim adds a feminine touch
    • Back adjustable stretch straps
    ×
  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 23 reviews
    • Colors:
    • +3 more
    Details:
    • Enjoy your workout in this medium-impact sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Featured Review:
    • on February 6, 2017
    • Yogi sports bra is so comfortable
    • I am so glad I bought this bra. I can wear it for long periods of time. I was fitted at a retail store.
    ×
  • Leading Lady Smooth Wire-Free Bra
    • Leading Lady:
    • Smooth Wire-Free Bra
    • 17 reviews
    • Colors:
    Details:
    • Incredibly comfortable wire-free T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 27, 2017
    • FINALLY a bra that FITS
    • I can't begin to tell you how HARD it is to find an A cup bra when you have a size 44. I would end up wearing camis with the shelf bra. Sometimes I could get away with it, but most times I couldn't like when I wore a tee shirt or clingy dress. Now BE is starting to sell A cups in my size, and I am buying them like crazy. I actually have a bra drawer now. I used to be so jealous of women who had a bra drawer. Thanks BE!
    ×
  • Leading Lady Smooth Contour Bra
    • Leading Lady:
    • Smooth Contour Bra
    • 22 reviews
    • Colors:
    Details:
    • Incredibly comfortable underwire T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 19, 2017
    • Great fit and comfy too!!!
    • I have 3 of these and will be ordering more! I am a trucker and with all my arm movements these don't shift.
    ×
  • Chantelle C Magnifique Minimizer T-Shirt Bra
    • Chantelle:
    • C Magnifique Minimizer T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Seamless foam cups make this the perfect T-shirt bra
    • Great shape due to fuller coverage and supportive underwire
    • Eliminate back bulge with wide, smoothing back wings
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on February 8, 2017
    • Best comfortable everyday bra ever!
    • This bra is by far one of the most comfortable bras I have ever put on! Plus, this bra makes me look great underneath everything (including my T-Shirts)! Bonus, there is no poke through at the nipple area, which I sometimes have sensitivity to! The best part of this bra is that it really contains and minimizes without making my chest look as flat as a wall, I still have shape! This fits true to size! Love this bra!
    ×
  • Leading Lady Front-Close Racerback T-Shirt Bra
    • Leading Lady:
    • Front-Close Racerback T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Feel the comfort and support of this racerback bra
    • Achieve a smooth, sculpted silhouette with contour cups
    • Shoulder pain relief due to wide comfort front straps
    • Customize the fit with back adjustable stretch straps
    • Easy on, easy off with this sliding bar front closure
    • Featured Review:
    • on February 9, 2017
    • Comfortable and flattering
    • I was thrilled to find a bra in my exactly size. The racerback is comfortable and supportive. I find my back and neck aching less while I work. The underwire can shift and be noticeable every now and then. Otherwise it's great.
    ×
  • Olga To A Tee™ Back Smoothing T-Shirt Bra
    • Olga:
    • To A Tee™ Back Smoothing T-Shirt Bra
    • 38 reviews
    • Colors:
    Details:
    • Added coverage with this full cup underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort straps
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 11, 2017
    • Perfect T shirt bra
    • Looks great under a thin white t-shirt. It was a little snug and I wish it had more than 2 clasps, but overall it looks and feels nice.
    ×
  • Knixwear Knix Evolution Reversible Wire-Free Bra
    • Knixwear:
    • Knix Evolution Reversible Wire-Free Bra
    • 2 reviews
    • Color:
    Details:
    • All day comfort in this lightweight reversible bra
    • Mirror your natural shape in unlined wire-free cups
    • Low impact doubles as a sports bra with anti-odor technology
    • Seam-free bonded edges mold to your body
    • Adjustable stretch straps convert to criss-cross position
    • Featured Review:
    • on January 5, 2017
    • Better than No Bra
    • I love this bra so much, I may need no other type - although there are nice constructed bras. This one, though, is like a second skin.
    ×
  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 16 reviews
    • Colors:
    • +3 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Just got this bra and am impressed with the fit. The extra side coverage is awesome. No fat rolls under the arms.
    ×
  • Olga Sheer Leaves Minimizer Bra
    • Olga:
    • Sheer Leaves Minimizer Bra
    • 44 reviews
    • Colors:
    Details:
    • Reduce the appearance of your bust up to 1 cup size
    • Mirror your natural shape in mesh-lined underwire cups
    • Added support thanks to rigid front straps
    • Eliminate back bulge with wide, smoothing back wings
    • Rigid front straps, back adjustable stretch straps
    • Featured Review:
    • on December 23, 2016
    • Nice, comfy bra
    • A nice looking, yet comfortable, supporting bra. I think it runs a little smaller all around. Normally B 40, now a C 40, bit would really have liked a C 42
    ×
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