40C NEW ARRIVALS

34 Results
  • Viewing All 34 items
40C NEW ARRIVALS (34 Results)
  • Chantelle Rive Gauche Bra
    • Chantelle:
    • Rive Gauche Bra
    • 87 reviews
    • Colors:
    • +2 more
    Details:
    • Feel the support of this 3-part cup underwire lace bra
    • Excellent side support thanks to built-in boning
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Columns and rows increase with size
    • Featured Review:
    • on May 5, 2016
    • Good Bra
    • I LOVE this bra. I bought it twice in two different colors that is how much I love this bra. My only actual complaint would be that since the padding is so thin, if you are going in cold places frequently it can be trouble ie(I work in a kitchen, I have to use the walk in freezer)
    ×
  • Bali Passion for Comfort Seamless Bra
    • Bali:
    • Passion for Comfort Seamless Bra
    • 88 reviews
    • Colors:
    • +3 more
    Details:
    • Sleek and seamless unlined underwire bra
    • Natural shape is maintained in molded double-layer cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on April 24, 2016
    • Good, comfortable bra
    • Think this is the third time I've purchased this bra. That should tell you everything right there. Comfortable, not too bulky, but still a supportive bra for larger chests (38DD).
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  • Le Mystère Sophia Plunge T-Shirt Bra
    • Le Mystère:
    • Sophia Plunge T-Shirt Bra
    • 5 reviews
    • Colors:
    Details:
    • Lovely & uniquely designed semi-convertible plunge bra
    • Supportive, seamless underwire demi cups are foam-lined
    • Front adjustable stretch straps with J-hook conversion
    • Close-set straps and lace webbing insets add femininity
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on May 4, 2016
    • LOVE IT
    • Great support - nice with or without the racer back. The straps are barely long enough while hooked in the center back though. This seems to be a problem with this style bra. If they were any shorter, I would not be able to utilize the racer back feature. I would give this a 4.5 due to the length of the straps. 5 for overall support and look. No extra boob or back fat. NICE!
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  • Leading Lady Scalloped Lace Bra
    • Leading Lady:
    • Scalloped Lace Bra
    • Colors:
    Details:
    • Beautiful and elegant embroidered lace underwire bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Sculpted, foam-lined cups offer modesty and a sleek profile
    • Smooth, sleek microfiber wings with reinforced side boning
    • Wide, comfort straps gently cushion the shoulders
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  • Leading Lady Everyday Wire-Free Sports Bra
    • Leading Lady:
    • Everyday Wire-Free Sports Bra
    • Colors:
    Details:
    • Comfortable, everyday light control wire-free bra
    • Seamless, soft stretch cups with racerback design
    • Simple stretch straps are non-adjustable
    • Pull over styling easily goes over head; no back closure
    • Breathable, lightweight stretch cotton
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  • Vanity Fair Beauty Back™ Minimizer Bra
    • Vanity Fair:
    • Beauty Back™ Minimizer Bra
    • 30 reviews
    • Colors:
    Details:
    • Minimize size... not shape, in this seamless minimizer bra
    • Sleek, underwire molded cups with 2-ply lining
    • Smooth out back bulge with wide, power stretch back wings
    • Close-set, fully adjustable stretch straps provide a custom fit
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on May 3, 2016
    • This is the most comfortable bra I have ever worn, fits exceptionally well, and looks great under clothing.
    • While this is the most comfortable bra I have ever worn, fits exceptionally well, and looks great under clothing, it has a tendency to ride up during the time of wearing, and I need to reach up under clothing and pull it down at least once a day. I believe this is due to the straps having full elasticity. Further, I am doubtful that the bra is truly a minimizer. Does not minimize as well as others I've had, but the overall features otherwise make up for that fact.
    ×
  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 59 reviews
    • Colors:
    • +3 more
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on May 14, 2016
    • Beautiful Bra that fits and supports
    • Very nice bra that fits well, supportive and adds some shape and size.
    ×
  • Marie Jo Avero Convertible T-Shirt Bra
    • Marie Jo:
    • Avero Convertible T-Shirt Bra
    • 19 reviews
    • Colors:
    Details:
    • This convertible underwire T-shirt bra is a must-have
    • Achieve a smooth, sculpted silhouette with contour cups
    • Customize the fit with back adjustable stretch straps
    • Straps convert to criss-cross, halter and traditional
    • Stay-put silicone lining along band keeps bra from shifting
    • Featured Review:
    • on May 18, 2016
    • so cute
    • love this bra, if your stapes are going to show, might as well be daises.
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  • Chantelle Parisian Plunge Bra
    • Chantelle:
    • Parisian Plunge Bra
    • Colors:
    Details:
    • Pretty semi-sheer tulle lace underwire bra
    • Supportive, 4-part cups offer lift and create a rounded look
    • Seductive, plunging neckline for a more appealing silhouette
    • Flat seams allow for an almost invisible look under clothing
    • End strap slipping with fully adjustable, close-set straps
    ×
  • Bali Cool Conceal Convertible Minimizer Bra
    • Bali:
    • Cool Conceal Convertible Minimizer Bra
    • 1 review
    • Colors:
    Details:
    • Feel comfortable and confident with this smooth minimizer bra
    • Lovely floral scrollwork lace adds a touch of feminine flair
    • Smooth, seamless molded, rigid cups minimizes up to 1 ½ "
    • Encased Dreamwire™ provides improved comfort and support
    • Get a customized fit with back adjustable comfort straps
    • Featured Review:
    • on May 16, 2016
    • Best Ever!
    • This is the best bra I have ever worn!! Very comfortable.
    ×
  • Lilyette Minimizer Bra
    • Lilyette:
    • Minimizer Bra
    • 15 reviews
    • Colors:
    Details:
    • Lightweight, pretty mesh and lace minimizer bra
    • Seamless, molded cups provide a sleek silhouette
    • Semi-stretch fabric minimizes bustline up to 1 inch
    • Rigid front straps reduces bounce and are back adjustable
    • Cushioned, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on April 19, 2016
    • Love this bra
    • One of the best fitting bras I have ever purchased. Perfect in every way!
    ×
  • Glamorise Medium Control Wire-Free Sports Bra
    • Glamorise:
    • Medium Control Wire-Free Sports Bra
    • 73 reviews
    • Colors:
    Details:
    • Feel strong as you workout in this sleek sports bra
    • Minimize bounce with full coverage, seamed cups
    • Breathable and airy mesh inset keeps you cool
    • Comfort front straps and back adjustable rigid straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on March 23, 2016
    • Best Sports Bra Ever!!
    • Comfortable sports bra that provides enough support for high intensity workouts. I wear a 36G and run with no problems in this bra. I love it!!
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  • Prima Donna Tresor T-Shirt Bra
    • Prima Donna:
    • Tresor T-Shirt Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this balconette T-shirt bra
    • Smooth silhouette maintained with underwire contour cups
    • Double-layer striped mesh wings for added support
    • Customize the fit with adjustable stretch straps
    • 3 column, 1 row hook and eye back closure
    ×
  • Lilyette Super Cool Comfort Minimizer Bra
    • Lilyette:
    • Super Cool Comfort Minimizer Bra
    • 7 reviews
    • Colors:
    Details:
    • Achieve a natural look in this unlined minimizer bra
    • Comfortably reduces breast volume up to 1''
    • Molded, double-layer underwire cups offer a natural shape
    • CoolForm technology keeps you cool
    • Adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on April 23, 2016
    • Very, very comfortable.
    • These straps are fabulous, they don't bind or cut deep as so many other bras do. Haven't had straps this comfortable since I began wearing bras a long, long time ago! The cups are comfortable and give me support. I have just purchased two more, I will purchase more soon.
    ×
  • Warner's Just You Wire-Free Bra
    • Warner's:
    • Just You Wire-Free Bra
    • Colors:
    Details:
    • All day comfort in this wire-free back smoothing bra
    • Mirror your natural shape in plush-lined molded cups
    • Inner panel provides side support to eliminate bulges
    • Non-adjustable stretch straps for the perfect fit
    • 3 column, 2 row hook and eye back closure
    ×
  • Maidenform Comfort Devotion Extra Coverage T-Shirt Bra
    • Maidenform:
    • Comfort Devotion Extra Coverage T-Shirt Bra
    • 8 reviews
    • Colors:
    Details:
    • Achieve a smooth slhouette with underwire contour cups
    • Minimize bulge with smoothing wings and back
    • Fully adjustable close-set stretch straps
    • 3 column, 2 row hook and eye back closure
    • Stretch sueded touch microfiber
    • Featured Review:
    • on December 7, 2015
    • True Comfort and Good Looks in One Bra!
    • Only bra I've found that is supportive, blunts nipples and is pretty. Bought 5 in very nice colors. I hate bras but love this one!
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  • Curvy Couture Cotton Luxe Wire-Free Bra
    • Curvy Couture:
    • Cotton Luxe Wire-Free Bra
    • 3 reviews
    • Colors:
    Details:
    • Beautiful & breathable bamboo blend wire-free bra
    • Keep odors at bay with this anti-microbial fabric
    • Natural Blend™ fabrics keep you comfortable and cool
    • Soft, smooth unlined cups have supportive inner slings
    • Supportive wide wings help smooth you out under clothes
    • Featured Review:
    • on January 1, 2016
    • Fits like a sports bra, firm support, no separation.
    • I expected and prefer more separation between the cups. This bra squishes the girls together providing that cleavage look that some like. I find it uncomfortable, so I am returning the bra. It does seem well made and has a thick double layer of stretch fabric up front that should help conceal the nips on a nippy day. If worn in the open as a sports bra, the lace trim is a nice feminine accent. The viscose-cotton cups look like they would absorb perspiration, but I did not test this.
    ×
  • Anita Basic Nursing Bra
    • Anita:
    • Basic Nursing Bra
    • 1 review
    • Colors:
    Details:
    • Nurse with ease in this comfortable underwire bra
    • Convenient one-handed nursing clips
    • Mirror your natural shape in unlined molded cups
    • All-around breast support due to inner sling and encased wire
    • Adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on April 26, 2016
    • Great bra if it had a little more coverage.
    • Need a little padding, kind of sheer.
    ×
  • Ahh Bra by Rhonda Shear Ahh Leisure Bralette
    • Ahh Bra by Rhonda Shear:
    • Ahh Leisure Bralette
    • 40 reviews
    • Colors:
    Details:
    • Light support wire-free bra with molded, unlined cups
    • Body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • No closure - goes on over the head
    • Featured Review:
    • on May 21, 2016
    • Very comfortable!
    • Bought this bra for night time and am very happy with it.
    ×
  • Bali Perfect Coverage Minimizer Bra
    • Bali:
    • Perfect Coverage Minimizer Bra
    • Colors:
    Details:
    • Minimize size, not shape with this full coverage minimizer bra
    • Reduces bust projection up to 1 1/2 inches
    • Lightly lined, underwire cups are seamed for added shape
    • Comfort-U back design helps keep straps in place
    • Back adjustable straps with rigid front, comfort strap
    ×
  • Warner's Just You Wire-Free Lace Bra
    • Warner's:
    • Just You Wire-Free Lace Bra
    • Colors:
    Details:
    • All day comfort in this wire-free back smoothing lace bra
    • Mirror your natural shape in plush-lined molded cups
    • Inner panel provides side support to eliminate bulges
    • Lace lies flat and won't show through under clothes
    • Customize the fit with adjustable stretch straps
    ×
  • Ahh Bra by Rhonda Shear Seamless Lace Bralette
    • Ahh Bra by Rhonda Shear:
    • Seamless Lace Bralette
    • Colors:
    Details:
    • Supportive wire-free bra with molded, unlined cups
    • Removable foam inserts for desired modesty and enhancement
    • Lovely lace overlay on front is perfect for lower cut tops
    • Knit-in area between cups provides breathability and shape
    • Ribbed elastic underband provides support
    ×
  • Bali Comfort Revolution® Lace Bralette
    • Bali:
    • Comfort Revolution® Lace Bralette
    • Color:
    Details:
    • Light support, wire-free bralette with lace trim
    • Comfortable, unlined molded cups with shirred center gore
    • Full coverage soft, seamless fabric flexes to fit
    • Comfort, ribbed inner underband will not dig or chafe
    • Pullover styling with subtle lace detail at underband
    ×
  • Curvy Couture Flawless Smooth Wire-Free T-Shirt Bra
    • Curvy Couture:
    • Flawless Smooth Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Get incredible support with this full coverage T-shirt bra
    • Smooth, seamless wire-free, foam-lined cups
    • Comfort front straps and back adjustable stretch straps
    • Reinforced side boning with panel for structured support
    • Smooth, 3 column, 3 row hook and eye back closure
    ×
  • Olga Play It Cool T-Shirt Bra
    • Olga:
    • Play It Cool T-Shirt Bra
    • Colors:
    Details:
    • Stay cool in this comfortable, cooling effect T-shirt bra
    • Chill FX™ cup lining cools and wicks away moisture
    • Achieve a smooth, sculpted look with contour underwire cups
    • Wide, comfort straps gently cushion shoulders and will not dig in
    • Customizable fit and lift with back adjustable stretch straps
    ×
  • Ashley Graham Dreamer Lace Front-Close Convertible Bra
    • Ashley Graham:
    • Dreamer Lace Front-Close Convertible Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this sexy bandeau bra
    • Supportive foam-lined underwire balcony cups
    • Reinforced support due to side boning and silicone lining
    • Removable, adjustable stretch straps with cage-back design
    • Easy on, easy off with this sliding bar front closures
    ×
  • Playtex 18 Hour Stylish Support Wire-Free Bra
    • Playtex:
    • 18 Hour Stylish Support Wire-Free Bra
    • 6 reviews
    • Colors:
    Details:
    • Get supportive comfort that lasts in this wire-free bra
    • Shape the breasts with seamed, lightly lined cups
    • Relieve shoulder pressure with the cushioned straps
    • Close-set, back adjustable straps won't slip
    • 4 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 14, 2013
    • Great Bra
    • I love this bra as it is most comfortable having no wire and also fits very well, true to size. The lace makes it very pretty and it comes in nice colors, so would recommend this one!
    ×
  • Ashley Graham Dreamer Lace Convertible Bra
    • Ashley Graham:
    • Dreamer Lace Convertible Bra
    • Color:
    Details:
    • Attractive and supportive unlined lace bra
    • Mirror your natural shape in mesh-lined underwire cups
    • Reinforced support due to inner slings and side boning
    • Adjustable criss-cross straps can be worn regular
    • Extra straps included to create a sexy cage-back design
    ×
  • Goddess Michelle Stretch Lace Banded Bra
    • Goddess:
    • Michelle Stretch Lace Banded Bra
    • Color:
    Details:
    • Achieve a natural lift in this supportive balconette bra
    • Pretty stretch lace overlay atop foam-lined underwire cups
    • Durable power mesh wings for added support
    • Customize the fit with adjustable close-set stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Playtex 18 Hour Ultimate Back Smoother Wire-Free Bra
    • Playtex:
    • 18 Hour Ultimate Back Smoother Wire-Free Bra
    • Colors:
    Details:
    • You'll love the breathable cup lining in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Molded rounded cups with higher sides for secure coverage
    • Wide smoothing back for stability without ride-up
    • Cushioned comfort straps relieve shoulder pressure
    ×
  • Playtex 18 Hour Undercover Slimming Wire-Free Bra
    • Playtex:
    • 18 Hour Undercover Slimming Wire-Free Bra
    • Color:
    Details:
    • Shape your bust in this slimming, wire-free molded bra
    • Seamless, lightly lined full coverage cups is perfect under tops
    • Slim your profile with SlenderU™ inner slings
    • Minimize bulge with smoothing wings and back
    • End slipping with back adjustable, close-set straps
    ×
  • Knock out! No Sweat Wire-Free Bra
    • Knock out!:
    • No Sweat Wire-Free Bra
    • Color:
    Details:
    • Sleep comfortably in this moisture-wicking sleep bra
    • Patented cotton fabric keeps you dry and cool while you sleep
    • Lined with soft, 100% cotton French terry knit
    • Covered elastic underband for an instant, soft-hugging fit
    • Soft and breathable, stretch supima cotton
    ×
  • Prima Donna Allegra Full Cup Bra
    • Prima Donna:
    • Allegra Full Cup Bra
    • Color:
    Details:
    • Feel beautiful in this gorgeous embroidered bra
    • Soft, padded underwire is nickel-free for optimum comfort
    • Supportive, 3-part cups with seamed lining for added lift
    • Customized fit with elastic lining at top of cups
    • Close-set adjustable stretch straps due to U-back design
    ×
  • Playtex Secrets® Seamless Cotton Bra
    • Playtex:
    • Secrets® Seamless Cotton Bra
    • Colors:
    Details:
    • Perfectly fit, perfectly comfortable everyday bra
    • Maintain your natural shape with plush-lined, molded cups
    • Lovely embroidered trim and damask pattern for elegant flare
    • Wide, comfort straps gently cushion shoulders and will not dig in
    • Discreet, built-in inner slings center breasts
    ×
  • Viewing All 34 items

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