40C NEW ARRIVALS

53 Results
40C NEW ARRIVALS (53 Results)
  • Chantelle Aeria Convertible Bra
    • Chantelle:
    • Aeria Convertible Bra
    • 11 reviews
    • Colors:
    Details:
    • Get all day comfort in this lightly lined underwire spacer bra
    • Opaque spacer cup lining with fishnet fabric overlay on cups
    • Crush resistant molded cups are travel friendly
    • Reinforced sides panels and seams for additional support
    • End strap slipping with close-set fully adjustable stretch straps
    • Featured Review:
    • on July 18, 2016
    • Best bra ever!
    • I love this bra! I am a petite woman and wear a size 34G - not easy to find a bra that is comfortable, supportive and versatile. Many times I have purchased a convertible bra only to find out that I need to be Houdini to get it on. The J hook in this bra makes changing styles a snap.
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  • Wacoal Maximum Control Sports Bra
    • Wacoal:
    • Maximum Control Sports Bra
    • 155 reviews
    • Colors:
    Details:
    • Workout with ease in this maximum control underwire bra
    • Superior support and comfort due to underwire on outside
    • Exterior wire prevents contact with skin to eliminate chafing
    • Natural shape achieved with molded double-layer cups
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on September 20, 2016
    • super comfort
    • Best bra ever.. am tempted to wear it as an everyday bra..good support, no problems with "back fat".. comfortable...
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  • Wacoal Halo Lace Convertible Bra
    • Wacoal:
    • Halo Lace Convertible Bra
    • 32 reviews
    • Colors:
    • +3 more
    Details:
    • Versatile, unlined underwire lace bra with J-hook
    • Natural shape maintained in molded double-layer cups
    • Added support with inner slings for DDD and G cup size
    • Adjustable stretch straps convert to racerback
    • Arched center panel is perfect for high tummies
    • Featured Review:
    • on September 18, 2016
    • Great fit
    • I have difficulty in finding bras that fit - I'm slight of build but have a pretty average boob-size. This bra fits just right and is very pretty.
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  • Bali Active Lifestyle Convertible Wire-Free Bra
    • Bali:
    • Active Lifestyle Convertible Wire-Free Bra
    • 12 reviews
    • Colors:
    Details:
    • The perfect everyday T-shirt bra for your everyday activities
    • Ideal bra for running weekend errands and casual strolls
    • Supportive, wire-free contour cups with breathable foam lining
    • Smoothing, soft back wings offer a sleek look under clothes
    • Comfort U-back is designed to keep straps in place
    • Featured Review:
    • on September 20, 2016
    • Perfect Bra for Reconstruction
    • Having breast implants and not a perfect match, I have struggled to find a padded, wire free bra that I could stand to wear. I have several in my drawer that just never fit comfortably. Finally I found one! I haven't used it as a crossover so I can't comment.
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  • Bali Active Lifestyle Full Coverage Wire-Free Bra
    • Bali:
    • Active Lifestyle Full Coverage Wire-Free Bra
    • 4 reviews
    • Colors:
    Details:
    • Breathable, light control wire-free sports bra
    • Prevent show-through with the full coverage, foam-lined cups
    • Minimize bulge with smoothing wings and back
    • Gently cushion the shoulders with comfort front straps
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on June 9, 2016
    • Breathable and Soft
    • I am so happy with this bra! It's comfortable and easy to wear. Thanks to the ladies who suggested going up a band size (I'm a 34D in many brands, but bought this in a 36D and am very comfortable). I like the smooth look it gives me, and can spend all day in this bra without anything digging in, getting itchy, or hurting me somehow. And the straps stay in place! Awesome
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  • Amoena Mara Wire-Free T-Shirt Bra
    • Amoena:
    • Mara Wire-Free T-Shirt Bra
    • 7 reviews
    • Colors:
    Details:
    • Wire-free T-shirt bra with Coolmax® fabric pockets
    • Foam-lined cups with side boning for support
    • Fabric pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Back adjustable stretch straps
    • Featured Review:
    • on July 29, 2016
    • Cups are too big
    • I got the size I measured 40AA but the cups seem to be an A or maybe a B. Going to return.
    ×
  • Simone Perele Muse Plunge T-Shirt Bra
    • Simone Perele:
    • Muse Plunge T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined cups provide the perfect coverage
    • Sexy front plunge makes it ideal for low-cut tops
    • Adjustable stretch straps with supportive leotard back
    • High quality stretch microfiber
    • Featured Review:
    • on September 19, 2016
    • Great bra
    • I really like this bra! I was looking for a super smooth, everyday basic that had a little bit of “pretty” to it. I normally wear a 34E and ordered a cup size down (34D) as it says to in the description. Definitely recommend doing this since the D fits perfectly. The material is really soft and the bra fits great through the side of the cup + band (nothing spilling out!). Overall, a really nice go-to bra.
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  • Amoena Annette Bra
    • Amoena:
    • Annette Bra
    • Colors:
    Details:
    • Feel comfortable and confident with this underwire bra
    • Supportive, soft underwire is ideal for partial mastectomies
    • Seamless, double-layer molded cups take on any breast shape
    • Gentle elastic lining at top of cups for a seamless profile
    • Convenient fabric pocket for use with breast forms or enhancers
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  • Chantelle C Ideal T-Shirt Bra
    • Chantelle:
    • C Ideal T-Shirt Bra
    • 17 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on September 8, 2016
    • Love this Bra!
    • I love this bra. It fits nice, it washes up nice, and is very comfortable.
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  • Chantelle Velvet Touch Minimizer Bra
    • Chantelle:
    • Velvet Touch Minimizer Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline up to one inch in this luxurious bra
    • Natural shape maintained in molded underwire cups
    • Beautiful etched floral design on wings add a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on August 9, 2016
    • light but very supportive
    • This fits well and is extremely soft and light weight. The option to use the J hook on the back is a nice touch when you want a racing back or even more support.
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  • Chantelle Festivite Plunge Bra
    • Chantelle:
    • Festivite Plunge Bra
    • Colors:
    Details:
    • Look beautiful in this contour underwire lace bra
    • Foam-lined plunge cups are great with low-cut necklines
    • Gorgeous circle pattern lace adds a feminine touch
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 4 columns, 2 rows
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  • Wacoal Halo Lace Wire-Free Convertible Bra
    • Wacoal:
    • Halo Lace Wire-Free Convertible Bra
    • Colors:
    Details:
    • Versatile and pretty wire-free lace bra
    • Natural shape maintained in double-layer cups
    • Excellent side-support thanks to built-in boning
    • Convert to racerback with J-hook on adjustable straps
    • 3 column, 3 row hook and eye back closure
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  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 18 reviews
    • Colors:
    • +2 more
    Details:
    • Enjoy your workout in this firm control underwire bra
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Hardware does not rub the skin for a comfortable work out
    • Minimize bounce with rigid comfort front straps
    • Featured Review:
    • on September 8, 2016
    • Super support!
    • I bought this bra about two weeks ago and it's so supportive! I am a cross fit and tennis person. I just love it!!
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  • Pour Moi Imogen Rose Wire-Free T-Shirt Bra
    • Pour Moi:
    • Imogen Rose Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Go through your day in comfort with this wire-free T-shirt bra
    • Seamlessly smooth foam-lined cups provide a sleek look
    • Wider, dig-free shoulder straps feels comfortable on shoulders
    • Reinforced, side boning keep bra anchored and structured
    • Get the perfect fit with rigid back adjustable straps
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  • Wacoal Embrace Lace Convertible Bralette
    • Wacoal:
    • Embrace Lace Convertible Bralette
    • 2 reviews
    • Colors:
    Details:
    • Beautiful signature lace wire-free bra
    • Natural shape maintained in molded double-layer cups
    • Added side support thanks to built-in boning
    • Fully adjustable stretch straps
    • Straps convert to criss-cross with J-hook closure
    • Featured Review:
    • on February 11, 2016
    • Beautiful bralette
    • This bralette is gorgeous! I bought it to wear under a loose fitting, very low cut shift dress, and the result couldn't be better. It's so pretty and really comfortable, and it doesn't show at all under the dress. I love it!
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  • Wacoal Classic Reinvention Bra
    • Wacoal:
    • Classic Reinvention Bra
    • Colors:
    Details:
    • Reinvent your look in this full coverage unlined bra
    • Natural shape maintained in molded double-layer cups
    • Exceptional support added due to built-in inner slings
    • Fine mesh trim along bustline ensures a full coverage fit
    • Minimize bulge with smoothing wings and back
    ×
  • Champion Maximum Control Wire-Free Sports Bra
    • Champion:
    • Maximum Control Wire-Free Sports Bra
    • 29 reviews
    • Colors:
    Details:
    • Enjoy an intense workout in this maximum control bra
    • Mirror your natural shape in thin foam wire-free cups
    • Added comfort thanks to smooth elastic underband
    • Comfort front straps are back adjustable
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on August 9, 2016
    • Great bra
    • Will buy again. Love the fir. Straps comphy don't cur into shoulder
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  • Wacoal Classic Reinvention Wire-Free Plunge Bra
    • Wacoal:
    • Classic Reinvention Wire-Free Plunge Bra
    • Colors:
    Details:
    • Get comfortable in this everyday wire-free T-shirt plunge bra
    • Smooth, soft microfiber molded cups allow for a natural look
    • End strap slipping with fully adjustable, close-set straps
    • Reinforced side boning offers structured support
    • Plush, 3 column, 2 row hook and eye back closure
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  • Curvy Couture Strapless Multi-Way Push-up Bra
    • Curvy Couture:
    • Strapless Multi-Way Push-up Bra
    • Colors:
    Details:
    • Get the most out of your bra with this multi-way convertible bra
    • Seamless, floral lace overlay on underwire foam-lined cups
    • Deep contour cups have graduated padding at bottom for lift
    • Stay-put silicone lining along top cup edges and wings
    • Create fascinating wear options with multiple loop placement
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  • Champion Maximum Control Vented Wire-Free Sports Bra
    • Champion:
    • Maximum Control Vented Wire-Free Sports Bra
    • Colors:
    Details:
    • Push your limits in this high impact sports bra
    • Maintain a natural profile with wire-free foam-lined cups
    • Breathable ventilation with strategically placed perforation
    • Open, airy racerback design allows for fullest range of motion
    • No more digging into shoulders due to gel comfort straps
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  • Yummie by Heather Thomson Emmie T-Back Bralette
    • Yummie by Heather Thomson:
    • Emmie T-Back Bralette
    • Colors:
    Details:
    • Get comfortable support in this T-back bralette
    • Molded double-layer cups with removable foam pads
    • Engineered ribbed knit under bust for support
    • Added support and comfort due to wider side panels
    • Outlast® technology helps regulate your body temperature
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  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    Details:
    • Look beautiful in this floral lace underwire bra
    • Seamless, foam-lined contour cups for shape and support
    • Back adjustable, decorative stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
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  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 34 reviews
    • Colors:
    Details:
    • Maximum control sports bra converts to racerback
    • Each breast is supported individually in smooth cups
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on September 20, 2016
    • Best ever sports bra!
    • I haven't stopped wearing this since I bought it, so I need to order another! Super comfortable and totally supportive all day and during aerobics! Love!!!
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  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 64 reviews
    • Colors:
    • +2 more
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on September 10, 2016
    • Such a beautiful and comfortable bra!
    • I wanted a full-coverage bra this time, since I sometimes have the tendency to "pop-out" of my preferred demi-style cups, and was entranced with the gorgeous design of this one! Its straps fit snug, and unlike a previous reviewer I did not find the embroidery to be uncomfortable or itchy at all, and I have rather sensitive skin. The way it fits me, the embroidered edging sits flat against my ribcage and the edges tend to curl very slightly away from my body... I don't feel it at all. The generous padding combined with the underwire is wonderfully supportive, and the material used for the cups is divinely soft. The back of the bra interweaves a stretchy, breathable fabric with the gorgeous embroidered vines, and it certainly makes a lovely form of one's cleavage beneath a shirt! It was slightly too big on the top of the cups when I first tried it on, but being a seamstress I simply added a few stitches to pull the cup-tops inward so they would fit me perfectly. (I may have lost a little weight in my chest area, so this may be my fault and not that of the bra, but I will say it fits a touch large just in case others find it so. Perhaps I need to order a larger (my normal) size for demi-cups and a smaller size for full-coverage ones!) At any rate, this is currently my favorite bra for the sheer comfort and support. :)
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  • Ahh Bra by Rhonda Shear Ahh Leisure Bralette
    • Ahh Bra by Rhonda Shear:
    • Ahh Leisure Bralette
    • 43 reviews
    • Colors:
    Details:
    • Light support wire-free bra with molded, unlined cups
    • Body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • No closure - goes on over the head
    • Featured Review:
    • on July 6, 2016
    • Nice bralet
    • I bought one of these & liked it so much I bought 2 more, very comfortable .
    ×
  • Champion Infinity Shape Medium Control Wire-Free Sports Bra
    • Champion:
    • Infinity Shape Medium Control Wire-Free Sports Bra
    • Colors:
    Details:
    • Comfort never ends in this medium control sports bra
    • Ideal ventilation with knit-in mesh and moisture-wicking fabric
    • Seamless molded wire-free cups have removable foam pads
    • Racerback design allows you to reach a full range of motion
    • Easy pullover styling; no closure
    ×
  • Triumph Modern Bloom Bra
    • Triumph:
    • Modern Bloom Bra
    • Color:
    Details:
    • Stunning floral embroidered full coverage underwire bra
    • Designed in Europe
    • Mirror your shape in seamed 3-part, double-layer cups
    • Customize the fit with adjustable, close-set stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Playtex 18 Hour Ultimate Lift and Support Wire-Free Bra
    • Playtex:
    • 18 Hour Ultimate Lift and Support Wire-Free Bra
    • 22 reviews
    • Colors:
    Details:
    • Seamless, floral jacquard unlined cup wire-free bra
    • Ultimate lift panel under bust shapes and supports
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Cushioned comfort straps relieve shoulder pressure
    • Featured Review:
    • on February 16, 2016
    • smooth
    • this bra is nice under a top requiring no lines underneath
    ×
  • Wacoal Front-Zip Firm Control Sports Bra
    • Wacoal:
    • Front-Zip Firm Control Sports Bra
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Supportive, maximum control underwire sports bra
    • Prevent bounce and fully encapsulate bust with high center gore
    • Maintain natural shape and modesty with foam-lined, contour cups
    • Achieve full range of motion thanks to the true racerback design
    ×
  • Amoena Helena Padded Wire-Free Bra
    • Amoena:
    • Helena Padded Wire-Free Bra
    • Color:
    Details:
    • Get all day comfort in this wire-free padded bra
    • Pocket for use with prosthesis or enhancers
    • Mastectomy bra designed for post breast surgery
    • Create natural looking shape thanks to contour cups
    • Comfort front straps, back adjustable stretch straps
    ×
  • Anita Active Front Close Wire-Free Sports Bra
    • Anita:
    • Active Front Close Wire-Free Sports Bra
    • Colors:
    Details:
    • Get in shape with this firm control wire-free sports bra
    • Mirror your natural shape in unlined molded full cups
    • Smooth elastic underband anchors against the body
    • Non-stretch padded comfort straps eliminate chafing
    • Customize the fit with velcro fastening front adjustable straps
    ×
  • Pour Moi Hush Lace Cage Demi Bra
    • Pour Moi:
    • Hush Lace Cage Demi Bra
    • Color:
    Details:
    • Pretty lace lightly lined underwire cage bra
    • Lace and mesh overlay on seamed double-layer cups
    • Fully adjustable stretch straps offer a customizable fit
    • Reinforced side boning provides anchored support
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Anita Lupina Side Support Bra
    • Anita:
    • Lupina Side Support Bra
    • Colors:
    Details:
    • This lovely underwire bra offers incredible coverage and comfort
    • Supportive, 3-part seams provide superior lift and natural shape
    • Sturdy reinforced side paneling keeps breasts centered
    • Elastic lining on cup edge provides a custom fit feel
    • Back adjustable close-set stretch straps with leotard back
    ×
  • Olga No Side Effects™ Wire-Free T-Shirt Bra
    • Olga:
    • No Side Effects™ Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Eliminate underarm bulge in this side smoothing T-shirt bra
    • Achieve a seamless look with foam-lined wire-free cups
    • Superior back smoothing due to wider laser-cut wings
    • Front adjustable, close-set stretch straps for the perfect fit
    • 3 column, 2 row hook and eye back closure
    ×
  • Ahh Bra by Rhonda Shear Seamless Racerback Bralette
    • Ahh Bra by Rhonda Shear:
    • Seamless Racerback Bralette
    • Colors:
    Details:
    • Experience all-day comfort in this wire-free racerback bralette
    • Mirror your natural shape in unlined, molded cups
    • Separation and shape due to the knit-in triangle at center
    • Ribbed elastic underband feels smooth against the body
    • No closure - goes on over the head
    ×
  • Champion Show-Off Maximum Control Wire-Free Sports Bra
    • Champion:
    • Show-Off Maximum Control Wire-Free Sports Bra
    • 3 reviews
    • Colors:
    Details:
    • Feel confident in this maximum control wire-free sports bra
    • No-show coverage thanks to encased nipple petals
    • Breathable mesh panels and stylish racerback design
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on July 16, 2015
    • Very nice
    • Bought this for my daughter , price was really good and she want this for playing s-ball, gives her good support. She does not have a large bust. Fits well.
    ×
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