40C NEW ARRIVALS

31 Results
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40C NEW ARRIVALS (31 Results)
  • Chantelle C Magnifique Minimizer Bra
    • Chantelle:
    • C Magnifique Minimizer Bra
    • 110 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Maintain natural shape in molded double-layer cups
    • Seamless, lined underwire cups are free of padding
    • Flattering lift and support thanks to built-in inner slings
    • Minimize bulge with wide smoothing sides and back
    • Featured Review:
    • on December 7, 2016
    • So comfortable!!
    • I purchased this bra about a month ago along with a Wacoal minimizer, what a wonderful surprise to find how wonderfully this bra fit. So much more comfortable than the Wacoal. Ordering more.
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  • Wacoal Visual Effects Minimizer Bra
    • Wacoal:
    • Visual Effects Minimizer Bra
    • 22 reviews
    • Colors:
    Details:
    • Reduce your bust up to 1 inch in this minimizer bra
    • Natural shape maintained in molded double-layer cups
    • Great style if breasts are different sizes
    • End strap slipping with adjustable, close-set straps
    • Smooth, engineered lace with sheer mesh lining
    • Featured Review:
    • on November 29, 2016
    • Great bra!
    • I love this bra, it fits really well when most of the bras I try on don't. It's supportive too.
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  • Anita Maximum Control Wire-Free Sports Bra
    • Anita:
    • Maximum Control Wire-Free Sports Bra
    • 191 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Zumba
    • Encapsulated cups for support; compression for holding
    • Stay dry with moisture-wicking microfiber terry-lined cups
    • Natural shape maintained by seamed double-layer cups
    • Featured Review:
    • on November 21, 2016
    • Love this Sports Bra
    • Even though this bra doesn't have underwire, it is EXTREMELY supportive during very active workouts. I am a 34 DD/E and always thought I had to have underwire to maintain any shape and still have support in a sports bra until this one. And its so comfortable. I love that the inner layer is terry fabric for absorption. It was a little pricey and not on sale when I bought it- but worth every penny.
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  • Le Mystère Dream Tisha T-Shirt Bra
    • Le Mystère:
    • Dream Tisha T-Shirt Bra
    • 226 reviews
    • Colors:
    Details:
    • Sensational smooth and sleek seamless T-shirt bra
    • Seamless front cups are attached to the center panel
    • Feminine modesty with smooth foam-lined underwire cups
    • Experience added support with side boning on wide wings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on December 4, 2016
    • None Better
    • I have worn Le Mystere Bras for a least 5 years. I will not even try another brand. I wear a 44E and am always comfortable.
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  • Chantelle Parisian Plunge Bra
    • Chantelle:
    • Parisian Plunge Bra
    • 10 reviews
    • Colors:
    Details:
    • Pretty semi-sheer tulle lace underwire bra
    • Supportive, 4-part cups offer lift and create a rounded look
    • Seductive, plunging neckline for a more appealing silhouette
    • Flat seams allow for an almost invisible look under clothing
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on December 6, 2016
    • Best bra ever
    • I bought bra like a month ago on a whim, it's amazing. It fits perfectly to my boobs and I sometimes forget I'm wearing a bra. Great support, no padding, perfect side support.
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  • Vanity Fair Illumination Zoned-In Support Bra
    • Vanity Fair:
    • Illumination Zoned-In Support Bra
    • 25 reviews
    • Colors:
    • +4 more
    Details:
    • Get a smooth, rounded shape in this underwire T-shirt bra
    • Foam-lined seamless underwire cups offer great shape
    • Extra support with inner sling for superior shaping
    • Wide wings provide back smoothing to eliminate bulge
    • Cushioned front straps, back adjustable leotard stretch straps
    • Featured Review:
    • on October 21, 2016
    • No-slip straps!
    • Very comfortable. Most importantly, the straps don't slip off my shoulders! Have been wearing these for several years. True to size. They last a long time (I wash in machine and line dry). Good buy, especially when on sale.
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  • Vanity Fair Body Caress Convertible T-Shirt Bra
    • Vanity Fair:
    • Body Caress Convertible T-Shirt Bra
    • 28 reviews
    • Colors:
    • +2 more
    Details:
    • All day comfort in this full coverage underwire T-shirt bra
    • Lightly padded, contour cups providing support and shape
    • Minimize bulge with smoothing wings and back
    • Rigid front straps are back adjustable
    • Straps partially convert to criss-cross position
    • Featured Review:
    • on November 23, 2016
    • Great fit
    • Love the fit, very comfortable,keeps everything in place, only wish the cups where a little padded so shape of nipples didn't show.
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  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 23 reviews
    • Colors:
    • +4 more
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on August 11, 2016
    • My favorite
    • So happy with my purchase, great value! Would purchase again!
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  • Anita Active Momentum Wire-Free Sports Bra
    • Anita:
    • Active Momentum Wire-Free Sports Bra
    • 82 reviews
    • Colors:
    Details:
    • Work out in this maximum impact wire-free sports bra
    • Built for high-impact activities such as Kickboxing
    • Compression fit holds the breast tissue down
    • Mirror your shape in soft terry cloth lined molded cups
    • Close-set, back adjustable, stretch straps won't slip
    • Featured Review:
    • on December 4, 2016
    • Great fit and support without wires!
    • I now have decided to wear this bra (I have several) all the time. I have worn under wire bras most of my life (40 G) and once I started wearing these sport bras, they fit well, no seam cups, great support. Love them...no more wires digging into my ribs.
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  • Le Mystère Lace Tisha Bra
    • Le Mystère:
    • Lace Tisha Bra
    • 95 reviews
    • Colors:
    Details:
    • Beautiful and elegant, this T-shirt bra is like a dream
    • Seamless underwire cups are contoured and foam-lined
    • Slightly less cup coverage than Tisha full fit bra
    • End strap slipping with adjustable close-set straps
    • Silky smooth stretch microfiber and lace
    • Featured Review:
    • on October 25, 2016
    • Best Bras Ever!
    • I have bought these bras for years. I love them. Good support for the girls and pretty too!!
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  • Wacoal Front-Zip Medium Impact Sports Bra
    • Wacoal:
    • Front-Zip Medium Impact Sports Bra
    • 3 reviews
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent bounce and fully encapsulate bust with high center gore
    • Keep your shape and modesty with foam-lined, underwire cups
    • Featured Review:
    • on November 6, 2016
    • comfortable, but not perfect
    • Once this is on it's very comfortable but it's difficult to get on (I'm 32DD). I've found that if I pull it down a lot as I put it on, it's a bit easier. It's also not as supportive as I thought it would be. I can't wear this for runs.
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  • Brooks Moving Comfort Fiona Wire-Free Sports Bra
    • Brooks Moving Comfort:
    • Fiona Wire-Free Sports Bra
    • 5 reviews
    • Colors:
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on June 24, 2016
    • My favorite sports bra
    • I own 3 and they are worth every penny. If you have a large bust on a small frame, this is the best sports bra out there for high impact sports and running. (Wash on delicate in a bra bag and hang to dry). I sized down a cup size but stayed with my band size.
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  • Lilyette Enchantment Minimizer Bra
    • Lilyette:
    • Enchantment Minimizer Bra
    • 103 reviews
    • Colors:
    Details:
    • Feel beautiful and confident in this underwire minimizing bra
    • Reduces your bust size up to 1 1/2 inches
    • Helps reduce size not shape with molded, unlined cups
    • Eliminate back bulge with wide, smoothing wings
    • Fully adjustable, close-set straps, won't slip
    • Featured Review:
    • on December 6, 2016
    • Fits beautifully
    • This is my go to bra. I like the fit and support. Mostly I like it because the straps do not slide down my shoulder.
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  • Le Mystère Sophia Plunge T-Shirt Bra
    • Le Mystère:
    • Sophia Plunge T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Lovely & uniquely designed semi-convertible plunge bra
    • Supportive, seamless underwire demi cups are foam-lined
    • Front adjustable stretch straps with J-hook conversion
    • Close-set straps and lace webbing insets add femininity
    • Straps won't slip on small or sloping shoulders
    • Featured Review:
    • on July 29, 2016
    • I'm signing on to buy more.
    • Save on shipping and buy two. I wear a 40D and had low expectations. I was pleasantly surprised.
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  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    Details:
    • Look beautiful in this floral lace underwire bra
    • Get a voluptous look without the weight of push-up pads
    • Memory foam-lined cups lift the bust off the body
    • Decorative, plush-lined stretch straps are back adjustable
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
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  • Glamorise Comfort Lift Wire-Free Rose Lace Bra
    • Glamorise:
    • Comfort Lift Wire-Free Rose Lace Bra
    • Colors:
    Details:
    • Get complete coverage with this full cup wire-free bra
    • 4-part cup Comfort Lift design provides superb side support
    • Achieve shapely, forward facing breasts with rigid inner slings
    • High center gore and high cups provides full cup coverage
    • Eliminate shoulder strain thanks to soft comfort straps
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  • Wacoal Lace Affair T-Shirt Bra
    • Wacoal:
    • Lace Affair T-Shirt Bra
    • Colors:
    Details:
    • Make this charming bra your go to everyday essential
    • The sexy deep plunging neckline makes this bra versatile
    • Achieve a smooth silhouette with lightly, foam-lined cups
    • Delightfully classic contrasting floral lace stretch mesh wings
    • End strap slipping with adjustable, close-set straps
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  • Wacoal Lace Affair Bralette
    • Wacoal:
    • Lace Affair Bralette
    • 2 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Seamed, unlined wire-free cups for subtle lift
    • Opaque jacquard cups and elastic underband for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on December 1, 2016
    • quality, fit and looks
    • I have several of Wacoal's b.tempt'd bralettes and matching panties which I am very satisfied with. However I decided to try the Lace Affair and was really glad I did. First the fit was great. I usually order 36A which is tight but the cups fit when I saw that this came in 38A/B I had to order it. The quality is beyond compare. The wide straps and band keep it in place all day. The contrasting cups make for a great look and the soft feel of the cups is tops. Add the matching panty and you have a beautiful set. I'm planning to buy it in every color available
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  • Rhonda Shear Ahh Leisure Bralette
    • Rhonda Shear:
    • Ahh Leisure Bralette
    • 45 reviews
    • Colors:
    • +3 more
    Details:
    • Light support wire-free bra with molded, unlined cups
    • Body-form design eliminates visible bra lines
    • Center knit-in triangle separates breasts
    • Ribbed elastic underband provides support
    • No closure - goes on over the head
    • Featured Review:
    • on October 20, 2016
    • Very comfortable
    • These are my 4th and 5th. I do like them for casual wear.
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  • Goddess Medium-Impact Wire-Free Sports Bra
    • Goddess:
    • Medium-Impact Wire-Free Sports Bra
    • 5 reviews
    • Colors:
    Details:
    • Don't break a sweat in this medium impact sports bra
    • Built for mid-impact activities such as Cycling
    • Compression fit holds the breast tissue down
    • Anti-bacterial cup lining keeps you fresh and comfortable
    • Ultra-soft stretch underband minimizes rubbing or irritation
    • Featured Review:
    • on August 11, 2016
    • Amazing support
    • fits perfectly, and so comfortable!! I highly reccomend this sportsbra!
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  • Glamorise Comfort Lift Wire-Free Lace Support Bra
    • Glamorise:
    • Comfort Lift Wire-Free Lace Support Bra
    • Colors:
    Details:
    • Get complete coverage in this full cup, wire-free bra
    • 3-part cup Comfort Lift design provides superb side support
    • Achieve shapely, forward facing breasts with rigid inner slings
    • High center gore and high cups provides full cup coverage
    • Customizable fit with fully adjustable, close-set stretch straps
    ×
  • Vanity Fair Flattering Lift T-Shirt Bra
    • Vanity Fair:
    • Flattering Lift T-Shirt Bra
    • Colors:
    Details:
    • Comfort and lift meet in this lovely underwire T-shirt bra
    • Contoured cups with lift pads at bottom provide unmatched shape
    • All around smoothing and shaping without the wires
    • Sleek back smoothing wings eliminate lumps and bumps
    • Back adjustable, close-set, stretch straps for a custom fit feel
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  • Ashley Graham Diva Cut Out Bra
    • Ashley Graham:
    • Diva Cut Out Bra
    • Color:
    Details:
    • Achieve great support in this fashion-foward underwire bra
    • Gorgeous embroidered tulle overlay on foam demi cups
    • Cut out detail adds to this sensual look
    • Power mesh wings with side boning for anchored support
    • Customize the fit with adjustable stretch straps
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  • Natori Hidden Glamour Maternity Bra
    • Natori:
    • Hidden Glamour Maternity Bra
    • Colors:
    Details:
    • Nurse in comfort with this velvety soft T-shirt bra
    • Seamless, comfortable foam-lined, underwire contour cups
    • Cotton inner sling for optimum comfort for you and baby
    • Lace trim adorns upper cups for an added feminine touch
    • Stretch straps are fully adjustable
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  • Olga No Side Effects™ Tailored T-Shirt Bra
    • Olga:
    • No Side Effects™ Tailored T-Shirt Bra
    • Colors:
    Details:
    • Eliminate underarm bulge with this innovative side smoothing bra
    • Prevent show through with seamless, foam-lined underwire cups
    • Ultra back smoothing thanks to laser-cut, wider coverage wings
    • Easy-to-reach, fully adjustable stretch front straps
    • Cushioned, 3 column, 2 row hook and eye back closure
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  • Dita Von Teese Star Lift Full Cup Bra
    • Dita Von Teese:
    • Star Lift Full Cup Bra
    • 5 reviews
    • Color:
    Details:
    • Feel sophisticated in this gorgeous balcony bra
    • Supportive seamed foam-lined underwire full cups
    • Added support due to side boning and inner slings
    • Gorgeous lace trim with tassel appliqué on center
    • End strap slipping with adjustable leotard stretch straps
    • Featured Review:
    • on November 4, 2016
    • Great bra for an unbelievable price
    • This bra is beautiful *and* comfortable. I wish I'd known about this brand earlier (especially since another reviewer indicated it's going away). I'd buy four more of these if they had them in stock, but no (boohoo).
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra with lace trim
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Seamless transition to skin thanks to laser-cut edges on bra
    • Easy-to-reach, front adjustable stretch straps
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  • Freya Epic Maximum Control Crop Top Sports Bra
    • Freya:
    • Epic Maximum Control Crop Top Sports Bra
    • 6 reviews
    • Colors:
    Details:
    • Make the most of your workout in this maximum control sports bra
    • Built for high-impact activities such as Running
    • Encapsulated cups support each breast individually
    • Full coverage, underwire lightly foam-lined seamed cups
    • Reduce bounce by up to 97% thanks to unique cup design
    • Featured Review:
    • on November 21, 2016
    • It's a keeper!
    • This bra has a great fit, looks great on, supportive and cute. I wear a 34DD and work out quite often with some very high impact intervals and this bra is wonderful.
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  • Bali Double Support® Front-Close Wire-Free Bra
    • Bali:
    • Double Support® Front-Close Wire-Free Bra
    • Color:
    Details:
    • Experience great support in this molded wire-free bra
    • Mirror your shape in double-layer lace patterned full cups
    • Excellent side support due to built-in boning
    • Cushioned elastic underband feels smooth against the body
    • Comfort-U back design helps keep straps in place
    ×
  • Le Mystère Maximum Control Sports Bra
    • Le Mystère:
    • Maximum Control Sports Bra
    • 16 reviews
    • Colors:
    Details:
    • Train in comfort in this high-impact sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups support each breast individually
    • Soft, cushioned underwire & lightweight foam cups
    • Supportive, power mesh wings anchor to the body
    • Featured Review:
    • on December 6, 2016
    • Love!
    • Thrilled with this bra. Soft, light, & SO supportive. I will definitely by another one!
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  • Dita Von Teese Sheer Witchery Full Cup Balconette Bra
    • Dita Von Teese:
    • Sheer Witchery Full Cup Balconette Bra
    • 3 reviews
    • Color:
    Details:
    • Stunning floral lace balconette underwire bra
    • Get great lift thanks to vertical seaming on foam-lined cups
    • Tulle trim along upper cups can be folded away for a sexier look
    • Customize your fit with back adjustable stretch straps
    • Reinforced side boning offers anchored, structured support
    • Featured Review:
    • on May 27, 2016
    • Awesome!
    • I had a feeling this was going to be a nice bra... Had no idea just how great it was going to be. Really well made, super comfortable and just as flattering on me as it is in the photos. Think I am going to buy all my bras from Miss Von Teese from now on.
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