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40B Soft Cup

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Moving Comfort: Fiona Maximum Control Wire-Free Sports Bra
42 reviews
Colors:
Details:
  • Maximum control, unlined wire-free sports bra
  • Molded double-layer cups provide shape and support
  • Plush threads and elastics minimize chafing
  • Deep V-back prevents straps from slipping
  • Straps adjust in front, secured with Velcro
Featured Review:
on May 6, 2015
Nice Support!
As a full busted gal (34-36 DD) I find this bra great for tennis, softball, etc. It has a bit of a uni-boob affect, as there are no separate cups. But it is very comfortable, offers good support and with nice adjustable soft straps. Enough layers where it is not padded, yet not flimsy either. I have purchased at least 4 or 5 of these bras in white and in black.
Glamorise: Motion Maximum Control Wire-Free Sports Bra
133 reviews
Colors:
Details:
  • Maximum control, unlined molded wire-free sports bra
  • Magic Lift criss-cross soft cup inner bra supports!
  • Adjustable mesh outer panel provides custom control
  • Rigid front comfort straps with 4 hook level options
  • Back adjustable, close-set, stretch straps won't slip
Featured Review:
on May 23, 2015
Amazing Quality.
I'm a size DD and I just love this sports bra. My concern when buying this product is if I would have a bounce when I do my cardio or jumping jacks. The result is a very little bounce.
Playtex: 18 Hour Original Comfort Strap Wire-Free Bra
54 reviews
Colors:
+4 more
Details:
  • Seamed, unlined molded full coverage wire-free bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Wider, smoother back for stability without ride-up
Featured Review:
on May 1, 2015
Bra is certainly better than this survey tool
I am a very sensitive, comfort oriented individual who simply cannot tolerate underwire bras even though at a 38G I really need the support. This bra has been my go-to for decades for its fit, long day comfort (I can forget about it completely for hours), and gentleness to my shoulders. Without the wide, cushioned straps I would have far worse depressions in my shoulders. I have tried bras in different cup sizes from all over the world in all price ranges, and for the umpteenth time I have headed right back to this one. It gives me a flattering shape and it does so while not making me squirm, sigh, and tug at it while wishing I were home so I could take it off like I do all those others. Even though I always wash a new one several times to relax it before I wear it, I am impressed by how long one of this style will last me, and I don't baby it by hand washing. Playtex, you deserve an award for this bra. Thank you.
Playtex: 18 Hour Comfortflex Wire-Free Bra
17 reviews
Colors:
Details:
  • Seamless, unlined full coverage wire-free bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Wider, smoother back for stability without ride-up
Featured Review:
on June 12, 2014
Comfortable and supportive
I was looking for a no-nonsense bra that would provide full coverage and support without having to be adjusted several times a day. This bra fits the bill perfectly. No bounce, no straps digging into my shoulders, not band riding up in the back. The fit is very flattering under clothing. The cup sizes do seem to run a little large. I am between a C and a D cup, and the 34C fits perfectly. I wish that more Playtex styles were available in a 34 band size.
Glamorise: Magic Lift Support Wire-Free Bra
70 reviews
Colors:
Details:
  • Seamed, unlined molded double-layer wire-free bra
  • Unique Magic Lift design eliminates shoulder strain
  • Designed to lift, support & separate for total comfort
  • Comfort non-stretch front strap are back adjustable
  • 3 column, 3 row hook and eye back closure
Featured Review:
on April 22, 2015
This product is great!
It is hard for me to find a bra that fits and this fits perfectly. The straps stay in place, the cups fit snug, and its easy to put on.
Bali: Comfort Revolution Wire-Free Bra
45 reviews
Colors:
+3 more
Details:
  • Seamless, foam-lined cup wire-free bra
  • Comfort-U back design helps keep straps in place
  • Comfort band provides targeted back and side support
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on August 26, 2014
Good for plus size
I wear a 42D and have trouble finding bras that are not "industrial" - ie have big thick straps, total coverage, and stiff material. Many also don't have any padding at all. This bra doesn't have any of those downsides, plus it's nice and stretchy. Definitely recommend it!
Warner's: Elements of Bliss® Wire-Free T-Shirt Bra
43 reviews
Colors:
Details:
  • Seamless, wire-free T-shirt bra with foam-lined cups
  • Contour cups provide natural shape
  • Super soft inner lining & hidden elastic at bustline
  • Fully adjustable, stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on April 25, 2015
No more wire bras ever!
I used to buy really expensive bras from the mall but when I came home from work, the first thing I wanted to do was get them off my body. I tried a wire-free Warner's bra for the first time a few years ago and ended up throwing away all of my expensive mall bras. These are so much more comfortable! I get all of the support I need and never feel like I'm wearing a bra during the day. If you're small-chested and don't need a ton of support, I highly recommend Warner's Elements of Bliss bras. They come in cute colors and styles and feel great. Life is too short for uncomfortable underwear!
Playtex: Cross Your Heart Wire-Free Bra
18 reviews
Color:
Details:
  • Seamless, lightly-lined wire-free bra
  • Sheer, firm mesh wings and center detail
  • Close-set straps won't slip
  • Fully adjustable, stretch straps for A, B, and C cups
  • Front adjustable, non-stretch straps for D cups
Featured Review:
on July 31, 2014
Playtex has been my Bra of choice for years.
Back in the 70s at 45 I still had perky 36C breast. My Playtex Bra kept my sisters looking like headlights. At 65 my 36B sisters began to look towards the ground. My Playtex Bra kept them firmly in place. At 85 gravity has finely won the battle and my 36A sisters have become 36A LONG. My Playtex Bra is doing a fine job of keeping them from looking like two raw eggs hanging on a nail. Joyce
Bali: Double Support® Wire-Free Bra
42 reviews
Colors:
+3 more
Details:
  • All-over stretch, molded unlined wire-free bra
  • D cup and DD cup has supportive side boning
  • Comfort-U back design helps keep straps in place
  • Adjustable, close-set, non-stretch straps won't slip
  • 3 column, 4 row hook and eye back closure
Featured Review:
on April 30, 2015
This bra is the best wire free one that I've found.
I love the fit, the style and the fabric. It is so comfortable too. I have a slopping left shoulder so finding a bra that doesn't have strap slip is very hard. But there is no slippage with this bra. I like this bra so much that I've bought it in every color that I can find!
Moving Comfort: Juno Racerback Maximum Control Wire-Free Sports Bra
23 reviews
Colors:
Details:
  • Maximum control, unlined seamless wire-free sports bra
  • Molded double-layer cups offer shape and support
  • Racerback prevents straps from slipping
  • Comfort front straps are non-adjustable
  • 3 column, 3 row hook and eye back closure
Featured Review:
on May 14, 2015
Most adjustable and supportive bra on the market
A great thing about this bra is the straps are more adjustable than any other bra out there and they adjust with velcro that never rubs on my skin and never falls out of place. I have had three of these and only needed to buy a new one because I wear them everyday and after 6 months I either loose weight or the fabric separates at the clips. I wear these very tight. I wear this bra to sleep in because it holds my breasts exactly where I want them. I would absolutely wear this bra to work out because it Does Not Move. If you are looking for high impact, this bra is exactly what you want. It is meant to be tight. A impact bra usually is.
Vanity Fair: Beauty Back™ Wire-Free Bra
29 reviews
Colors:
+3 more
Details:
  • Full coverage, lightly padded wire-free bra
  • Back smoothing design eliminates back bulge
  • Fully adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on April 17, 2015
Great for fibromyalgia
I have fibromyalgia, and underwire bras frequently cause me pain. However, I also wear a DD cup, so I need some serious support! This bra is very comfortable and offers nearly as much support and shaping as an underwire bra. A lot of soft cup bras are not much better than a sports bra in terms of shaping.
Playtex: 18 Hour Smoothing Wire-Free Bra
34 reviews
Colors:
Details:
  • Seamless, lightly-lined wire-free back smoothing bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Wider, smoother back for stability without ride-up
Featured Review:
on April 25, 2015
love this bra
I hate wires and this bra is awesome for a full figure who doesn't want wires but wants comfort and also support. I love the wide straps because they don't dig in and with no wires more comfort and the bras last longer.
Warner's: Elements of Bliss® Lift Wire-Free Bra
40 reviews
Colors:
+4 more
Details:
  • Seamless, foam-lined cup wire-free bra
  • Built-in lift pads create a natural enhancement
  • Back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on May 4, 2015
Good all- around bra
I like this bra a lot, reasonable but not too much padding and very comfortable. No underwire needed (or in my case, wanted). A prior Warner's bra I bought was way too tight, seemed mis-sized, so I was wary. This one is a winner, and I noticed the other bra is no longer even offered on this site.
Playtex: 18 Hour Cooling Comfort Wire-Free Sports Bra
34 reviews
Colors:
Details:
  • Light control, wire-free sports bra
  • Lightly lined cups with cooling comfort airfoam fabric
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Wider, smoother back for stability without ride-up
Featured Review:
on May 17, 2015
I have purchased about 7 now and I like the fit and feel
This product was a sample try for me but once I found my size I love it. They do shrink slightly with machine washing and drying so I buy with that in mind.
Warner's: Secret Makeover™ Wire-Free Lift Bra
17 reviews
Colors:
Details:
  • Seamless wire-free T-shirt bra with secret lift cups
  • Level 1: Add Half Cup
  • Foam-lined full cups and inner slings offer support
  • Front adjustable, fully stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on May 6, 2015
Great bra with great fit
It is so nice to find a bra online that fits so well and is so pretty under a soft shirt. Very happy with my purchase.
Playtex: 18 Hour Front-Close Wire-Free Bra
19 reviews
Colors:
Details:
  • Seamed, lightly-lined full cups wire-free bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Criss-cross elastic back adjusts for custom fit
Featured Review:
on October 5, 2014
Works perfect for shoulder problems
I have shoulder problems so needed to purchase a front closing bra. Overall, I like this bra but I do have a couple of negatives. The first can be remedied by purchasing a larger size. I found my normal size was a little too snug/tight around the body, the cup size was fine. The second is that it only has one row of eyelets. I like a little breathing room to expand if needed on certain days. Neither one of these negatives would prevent me from purchasing this bra again. I like the criss cross elastic of the back. That is very comfortable. It took me a few wearings to get use to the angle of the shoulder straps but they weren't uncomfortable. The material is soft, the construction is wonderful.
Anita: Firm Support Wire-Free Bra
11 reviews
Color:
Details:
  • Maximum support, comfortable unlined wire-free bra
  • Molded, double-layer cups for a natural shape
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on April 26, 2015
Great for informal use
I wear a 42C and this bra is not supportive enough to wear when dressing up. I do use it at home, primarily, whenever I want to feel less constrained because the bra is very light and comfortable. As with other wire-free bras, the lift is not great.
Bali: Double Support® Wire-Free Bra
10 reviews
Colors:
+2 more
Details:
  • Seamless, unlined molded full cup wire-free bra
  • Gel-filled pouch cushions on tag-free back closure
  • Front adjustable, close-set stretch straps
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on April 10, 2015
Finally a bra that fits and functions!
I wear a 34 DD but didn't know it until I created a clothing line and my pattern maker told me I was wearing the wrong bra size! I didn't even know 34DD existed because there's no such thing off the shelf in stores! I like the Bali brand for its quality at a relatively low price--it makes shopping on line less painful. After trying many bras, I found that this one fits, supports, stays put, and looks great whether I'm sitting at a desk, hiking, or working out. It also gives me great shape without wires and extra padding AND it works even if I'm lying on my back! I went back and bought it in 3 colors!
Playtex: 18 Hour Sleek and Smooth Wire-Free Bra
13 reviews
Colors:
Details:
  • Seamless, lighty-lined full coverage wire-free bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Back smoothing design eliminates back bulge
Featured Review:
on May 20, 2015
Finally Found A Comfortable Bra!
Playtex stopped making the cross-your-heart style that I had worn for many years. I was not happy! Had been looking for another style for several years; had bought several and they either were not comfortable or I just did not like them. Then I found this bra, and I love it! I can wear it all day in comfort and it is stylish. So I bought it in more colors; wish they would make it in a wider variety of colors.
Warner's: No Side Effects™ Wire-Free T-Shirt Bra
2 reviews
Colors:
+3 more
Details:
  • Seamless wire-free T-shirt bra with foam-lined cups
  • Extra side coverage eliminates underarm bulge
  • Fully adjustable stretch straps adjust in front
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on September 7, 2014
Love the wide band!
I really wish this one would have fit, but the band was large for size. On the smallest hooks it was still too big. I'm sending it back and may order it in a smaller size, although my experience in going to a smaller band size is that the cups are then too small - and the cups on this one are fine.**sigh** Perfection is so hard to find.
Bali: Double Support® Cotton Wire-Free Bra
4 reviews
Colors:
Details:
  • Seamless wire-free bra with full support
  • Comfort-U back design helps keep straps in place
  • Fully adjustable front, stretch straps
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on May 13, 2014
Awesome Comfort
This bra exceeded my expectations. I have been wearing a style that is no longer made and have been trying to find a replacement. After many many disappointments, I am finally pleasantly pleased. Comfortable, flexible and the support is great. If you are a plus size this bra is a must.
Playtex: 18 Hour Classic Support Wire-Free Bra
18 reviews
Colors:
Details:
  • Seamed, unlined, wire-free full cup bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Rigid, adjustable close-set straps won't slip
  • 3 column, 3 row hook and eye back closure
Featured Review:
on May 7, 2014
true to size very comortable all day
love it, great support and true to size.
Warner's: Warner's Back to Smooth® Wire-Free Lift Bra
13 reviews
Colors:
+2 more
Details:
  • Seamless, wire-free back smoothing T-shirt bra
  • Level 1: Add Half Cup
  • Push-up pads offer natural lift for subtle enhancement
  • Comfortable, non-adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on November 11, 2013
I Love this bra !!!
This bra is the most comfortable bra I have ever worn . No underwire problems, feels like you are wearing nothing. I would recommend this product.
Chantelle: Vous Et Moi Wire-Free T-Shirt Bra
2 reviews
Colors:
Details:
  • Lightweight, wire-free breathable spacer T-shirt bra
  • European cup sizes. See size chart for U.S. conversion.
  • Seamless, foam-lined spacer cups provide comfort
  • Fully adjustable, close-set, stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on December 30, 2014
Comfortable, simple bra
I wore cheap bras for years but recently had my first bra fitting in a fancy lingerie department. Because I like a wire free bra, my choices were limited. I purchased three different styles and this one is definitely my favorite. It is very comfortable, flattering under any sort of shirt or sweater, including a t shirt, and the fit is excellent. My only complaint is that it doesn't come in interesting colors!
Warner's: Daisy Lace® Wire-Free Bra
8 reviews
Colors:
Details:
  • Seamless, foam-lined bra with smooth floral design
  • Cups are lined with super soft Plushline for comfort
  • Adjustable back straps
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on June 27, 2014
My Favorite bra of all time
Hope they never discontinue it. I Have almost every color.
Bravado!: Body Silk Wire-Free Nursing Bra
26 reviews
Colors:
Details:
  • Seamless wire-free nursing bra with wide underband
  • Molded double-layer cups with removable foam inserts
  • Easy-to-reach and open nursing snap down clips
  • Conversion clips included for when you are done nursing
  • Convenient front adjustable stretch straps
Featured Review:
on May 16, 2015
comfy
easy to wear day and night. contours to to shape of breasts
Wacoal: Awareness Seamless Wire-Free Bra
21 reviews
Colors:
Details:
  • Supportive wire-free bra with floral embroidery
  • Seamless molded double-layer cups with inner slings
  • Breast Cancer Awareness logo on back
  • Back adjustable close-set stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on September 17, 2014
Great alternative to a sports bra
Being size 40DDD, I have usually opted for underwire bras for proper support. Lately, I find myself not wanting to put up with an uncomfortable wire. At home during the day, I have found myself wearing a Champion sports bra - no wires, straps stay in place, and very comfortable. The only issue is that they flatten, not flatter. I have tried and returned many other bras in my search for a soft cup that would give good support. This is it! The straps and band stay in place, and I find that I can wear this bra comfortably all day. I highly recommend it.
Vanity Fair: Age Defying Lift Wire-Free Bra
24 reviews
Colors:
Details:
  • Seamless foam-lined cup wire-free bra with subtle lift
  • Graduated padding offers lift without enhancement
  • Comfort front straps
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on October 8, 2014
Comfortable and stylish
This bra is the most comfortable style I have found in a long while. It provides enough padding to be modest, and is very pretty.
Warner's: Back to Smooth® Wire-Free Bra
16 reviews
Colors:
Details:
  • Seamless, foam-lined cup wire-free T-shirt bra
  • Back smoothing feature eliminates back bulge
  • U-back design helps keep straps in place
  • Invisible, non-adjusting stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on March 22, 2015
great bra
The bra fits great. It is very comfortable.
Playtex: 18 Hour Ultimate Lift and Support Wire-Free Bra
20 reviews
Colors:
Details:
  • Seamless, floral jacquard unlined cup wire-free bra
  • Ultimate lift panel under bust shapes and supports
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
Featured Review:
on July 10, 2014
Best bra I've ever had.
For years I've had trouble finding the right bra, but the uplift and support in this bra are just right for me.
Playtex: 18 Hour Cooling Comfort Wire-Free Bra
13 reviews
Colors:
Details:
  • Seamed, full coverage wire-free bra with lace
  • Full cups are lined with whisper-light Airfoam fabric
  • Breathable lining has tiny pockets for cooling airflow
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
Featured Review:
on October 27, 2014
Comfortable bra for the plus size woman
This bra provides fantastic support and there are no wires! It is so comfortable, there is no area on the bra that rubs or irritates the skin. The bra keeps you cool, especially along the bottom band. It does not slip up in the back. This is the best bra I have ever worn. Thank you Playtex for making such an incredible bra. Please keep making this bra.
Wacoal: Casual Beauty Wire-Free Bra
11 reviews
Colors:
Details:
  • Seamless unlined wire-free bra
  • Molded double-layer cups for a natural shape
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on September 24, 2014
This bra is phenomenal on all levels!
It is the 1st bra I have purchased since I had 2 breast lumpectomies, it fits perfectly & has a natural look, so there was no need to have a special bra constructed. I would recommend it to everyone for everyday use, no extra padding or annoying uncomfortable wires either. Also, BN has great service, super fast delivery & has been most helpful in making returns for items I needed in a different size. My daughter is getting married & BN has provided me with all the undergarments I needed in one stop shopping. Thanks again BN!
Dominique: Comfortable Wire-Free Bra
39 reviews
Colors:
Details:
  • Seamed, cotton-lined polyester cup wire-free bra
  • Molded double-layer cups for a natural shape
  • Soft underband won't dig in
  • Wide comfort straps are back adjustable
  • 3 column, 2 row hook and eye back closure
Featured Review:
on May 6, 2015
Perfect!
I have a hard time finding a bra that fits because of my hard to find size, and this one has just the right fit Washes well, feels comfortable to wear, so happy I found this bra. Will buy again!
Venus: Posture and Back Support Wire-Free Bra
5 reviews
Colors:
Details:
  • Seamed, unlined wire-free bra with back support
  • Wide back has criss-cross bands to support posture
  • Lace overlay atop molded cups with side boning
  • Non-adjustable stretch straps
  • 1 column, 7 row hook and eye front closure
Featured Review:
on May 13, 2015
Very comfortable!
The wireless full back design is very comfortable, and supportive. Leaves the natural shape of the breasts.
Warner's: Cloud 9™ Wire-Free T-Shirt Bra
2 reviews
Colors:
Details:
  • Seamless, wire-free T-shirt bra with foam-lined cups
  • Fully adjustable, stretch straps adjust in the front
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
  • Super soft, stretch microfiber
Featured Review:
on September 7, 2014
Extreme Comfort!
This is so soft and cozy I could sleep in it! It fits true to size, has a wide band along the sides, and the straps are situated far enough in along the back that the straps stay up. I love the pale pink color of mine, and am reordering in another color.
Bali: Comfort Revolution Convertible Wire-Free Bra
7 reviews
Colors:
Details:
  • Jacquard print foam-lined cup wire-free bra
  • Comfort-U back design helps keep straps in place
  • Comfort band provides targeted back and side support
  • Front adjustable stretch straps
  • Straps partially convert to criss-cross position
Featured Review:
on March 17, 2015
Fantastic everyday bra
Irreverent had a breast augmentation, and unlike before the surgery, I now prefer wireless bras. This bra feels and looks great. Good coverage. Highly recommend this bra.
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