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40B NEW ARRIVALS

20 Results
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40B NEW ARRIVALS (20 Results)
  • Brooks Fiona Wire-Free Sports Bra
    • Brooks:
    • Fiona Wire-Free Sports Bra
    • 11 reviews
    • Colors:
    • +5 more
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on February 18, 2017
    • Comfortable and Compressing
    • As a runner, I am obsessed with finding good sports bras. I've been very happy with Brooks, and the Fiona is perfect for me. I love the higher sides and wide band, plus the higher cut in front holds everything in just right. The fabric breathes well. The best part is nothing bounces while I'm pounding the pavement. Since I'm petite framed, yet large busted, finding running bras in my size is a challenge. Fiona manages both challenges quite well!
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  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +9 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
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  • Simone Perele Andora Minimizer Bra
    • Simone Perele:
    • Andora Minimizer Bra
    • 7 reviews
    • Colors:
    Details:
    • Minimize bust size up to 1 inch in this minimizer bra
    • Maintain a natural look with seamless, unlined underwire cups
    • Beautiful embroidery accents on the straps and sides
    • End strap slipping with back adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 22, 2017
    • Really true to size
    • I bought 3 different 32 CCC bras (those were my measurements). This was the only one that fit. The others went back.
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  • Vanity Fair Body Caress Beauty Back™ Convertible Wire-Free Bra
    • Vanity Fair:
    • Body Caress Beauty Back™ Convertible Wire-Free Bra
    • 13 reviews
    • Colors:
    Details:
    • This wire-free convertible T-shirt bra is a must-have
    • Achieve a smooth, sculpted silhouette with contour cups
    • Minimize bulge with smoothing wings and back
    • Comfortable elastic under bust for superior support
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on September 25, 2016
    • Very Comfortable
    • I have a few of these in my collection VERY comfortable & hold my breasts perfectly Very easy to wear all day!!
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  • Leading Lady Front Close Wire-Free Leisure Bra
    • Leading Lady:
    • Front Close Wire-Free Leisure Bra
    • Colors:
    Details:
    • Put on the Most Comfortable Bra in America™!
    • Fun leopard pattern adds flair and femininity
    • Light support, darted, wire-free molded cups
    • Easy on / off front close feature
    • Straps to stay in place thanks to U-back design
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  • Leading Lady Smooth Wire-Free Bra
    • Leading Lady:
    • Smooth Wire-Free Bra
    • 16 reviews
    • Colors:
    Details:
    • Incredibly comfortable wire-free T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 27, 2017
    • FINALLY a bra that FITS
    • I can't begin to tell you how HARD it is to find an A cup bra when you have a size 44. I would end up wearing camis with the shelf bra. Sometimes I could get away with it, but most times I couldn't like when I wore a tee shirt or clingy dress. Now BE is starting to sell A cups in my size, and I am buying them like crazy. I actually have a bra drawer now. I used to be so jealous of women who had a bra drawer. Thanks BE!
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  • Leading Lady Smooth Contour Bra
    • Leading Lady:
    • Smooth Contour Bra
    • 22 reviews
    • Colors:
    Details:
    • Incredibly comfortable underwire T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Achieve a smooth look in foam-lined cups
    • Reinforced side boning provides an anchored fit
    • Comfort front straps are back adjustable
    • Featured Review:
    • on January 19, 2017
    • Great fit and comfy too!!!
    • I have 3 of these and will be ordering more! I am a trucker and with all my arm movements these don't shift.
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  • Leading Lady Front-Close Racerback T-Shirt Bra
    • Leading Lady:
    • Front-Close Racerback T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Feel the comfort and support of this racerback bra
    • Achieve a smooth, sculpted silhouette with contour cups
    • Shoulder pain relief due to wide comfort front straps
    • Customize the fit with back adjustable stretch straps
    • Easy on, easy off with this sliding bar front closure
    • Featured Review:
    • on February 9, 2017
    • Comfortable and flattering
    • I was thrilled to find a bra in my exactly size. The racerback is comfortable and supportive. I find my back and neck aching less while I work. The underwire can shift and be noticeable every now and then. Otherwise it's great.
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  • Bali Passion for Comfort Seamless Bra
    • Bali:
    • Passion for Comfort Seamless Bra
    • 101 reviews
    • Colors:
    Details:
    • Sleek and seamless unlined underwire bra
    • Natural shape is maintained in molded double-layer cups
    • Cushioned front straps, back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on January 7, 2017
    • The most comfortable bra I've ever worn.
    • I have never had a bra feel so good. It is so comfortable.
    ×
  • Leading Lady Scalloped Lace Bra
    • Leading Lady:
    • Scalloped Lace Bra
    • 8 reviews
    • Colors:
    Details:
    • Beautiful and elegant embroidered lace underwire bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Sculpted, foam-lined cups offer modesty and a sleek profile
    • Smooth, sleek microfiber wings with reinforced side boning
    • Wide, comfort straps gently cushion the shoulders
    • Featured Review:
    • on February 11, 2017
    • Front closure n razorback
    • I love it.. it makes me feel sexy...love the lace, it makes me feel pretty.
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  • Leading Lady Luxe Body Backsmooth Wire-Free T-Shirt Bra
    • Leading Lady:
    • Luxe Body Backsmooth Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Comfortable, seamless contoured wire-free T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Maintain your natural shape with soft, foam-lined cups
    • Reinforced side boning helps keep bra anchored to body
    • Seamless, back wings help smooth out back bulge
    ×
  • Bali Comfort Revolution Wire-Free Bra
    • Bali:
    • Comfort Revolution Wire-Free Bra
    • 71 reviews
    • Colors:
    • +3 more
    Details:
    • Feel pretty in this delicately patterned wire-free bra
    • Keep your natural shape with seamless foam-lined cups
    • Comfortable underband provides back and side support
    • Comfort-U back design helps keep straps in place
    • Back adjustable, close-set, stretch straps won't slip
    • Featured Review:
    • on January 25, 2017
    • Comfort
    • I love these bras. I haven't found any others with this level of comfort .
    ×
  • Leading Lady Luxe Body Backsmooth T-Shirt Bra
    • Leading Lady:
    • Luxe Body Backsmooth T-Shirt Bra
    • Colors:
    Details:
    • Comfortable, seamless contour T-shirt bra
    • Thoughtfully designed to fit and flatter fuller figures
    • Get structured shape with foam-lined, underwire cups
    • Reinforced side boning helps keep bra anchored to body
    • Seamless, back wings help smooth out back bulge
    ×
  • Leading Lady Smooth Wire-Free Bralette
    • Leading Lady:
    • Smooth Wire-Free Bralette
    • Colors:
    Details:
    • Get all day comfort in this mid-weight crossover leisure bra
    • Can be used for low-impact activities such as Yoga
    • Minimal compression fit holds the breast tissue down
    • Light support thanks to molded wire-free double-layer cups
    • Limited stretch ribbed underband keeps bra in place
    ×
  • Bali Active Lifestyle Convertible Wire-Free Bra
    • Bali:
    • Active Lifestyle Convertible Wire-Free Bra
    • 20 reviews
    • Colors:
    Details:
    • The perfect everyday T-shirt bra for your everyday activities
    • Built for low-impact activities such as Walking
    • Encapsulated cups support each breast individually
    • Supportive, wire-free contour cups with breathable foam lining
    • Smoothing, soft back wings offer a sleek look under clothes
    • Featured Review:
    • on February 3, 2017
    • Most comfortable bra ever!
    • This bra is like wearing nothing at all in the way of comfort! It also looks great and the price was excellent!
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  • Bali One Smooth U® Smoothing & Concealing Bra
    • Bali:
    • One Smooth U® Smoothing & Concealing Bra
    • 11 reviews
    • Colors:
    Details:
    • Get dressed with confidence in this total smoothing bra
    • Full coverage seamless underwire contoured cups
    • Built-in concealing petals for modesty and shaping
    • Built-up Comfort-U® design minimizes back bulge
    • Restricted stretch straps are fully adjustable and won't slip
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Very nice bra and well-constructed. Going back to underwire was easy transition with this bra. Very smooth and gives nice shaping.
    ×
  • Bali Lace Desire Back Smoothing Bra
    • Bali:
    • Lace Desire Back Smoothing Bra
    • Colors:
    Details:
    • Comfortable, lightweight back smoothing underwire bra
    • Natural looking shape with lightly lined, seamed stretch cups
    • Get a smooth transition to skin with elastic lining on upper cups
    • Close-set U-back is designed to keep straps in place
    • Scalloped edge on straps so adjusters stay in place
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  • Cake Lingerie Sugar Candy Wire-Free Nursing Bra
    • Cake Lingerie:
    • Sugar Candy Wire-Free Nursing Bra
    • Colors:
    Details:
    • Get all day comfort in this nursing lounge bra
    • Supportive inner side sling and inner bottom sling
    • Soft, double-layer molded wire-free cups for all over comfort
    • Easy-to-reach, front, drop down nursing clips
    • Keep bra anchored with soft, ribbed limited stretch underband
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  • Playtex Seamless Comfort Wire-Free Bra
    • Playtex:
    • Seamless Comfort Wire-Free Bra
    • Colors:
    Details:
    • Get excellent support in this full coverage wire-free bra
    • Double-layer molded cups with cooling comfort fabric
    • TruSUPPORT® 4-way support system solves fit concerns
    • Higher sides and rounder cups for secure coverage
    • Wider, smoother back for stability without ride-up
    ×
  • Bali Active Lifestyle Convertible Bra
    • Bali:
    • Active Lifestyle Convertible Bra
    • 14 reviews
    • Colors:
    Details:
    • Breathable, seamless underwire sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent show-through with the full coverage, foam-lined cups
    • Gently cushion the shoulders with comfort front straps
    • Featured Review:
    • on February 12, 2017
    • Love the convertibility
    • Love the lift and also I can work out in it, it is also great under clothes and doesn't show lines like other bras
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