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40B BRAS ON SALE

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Moving Comfort: Fiona Maximum Control Wire-Free Sports Bra
38 reviews
Colors:
Details:
  • Maximum control, unlined wire-free sports bra
  • Molded double-layer cups provide shape and support
  • Plush threads and elastics minimize chafing
  • Deep V-back prevents straps from slipping
  • Straps adjust in front, secured with Velcro
Featured Review:
on May 20, 2014
Watch out for shrinkage
In general, this bra is great: very comfortable, very supportive even for high-impact exercise, and the adjustable back and straps give you the ideal fit. I have only one caveat: it can shrink. I originally bought this bra in my usual size (34D), and the fit was snug but comfortable until the first time I washed it. Then it became so tight I could barely fasten it (and it didn't loosen up again with wearing). So I recommend taking a size larger than usual with this bra, unless you are planning to air-dry it exclusively and never put it through the dryer.
Chantelle: C Chic Sexy T-Shirt Bra
37 reviews
Colors:
Details:
  • Seamless underwire, partially convertible T-shirt bra
  • European cup sizes. See size chart for U.S. conversion.
  • Lightweight, breathable spacer foam-lined cups
  • Inner slings for added support increases with size
  • Fully adjustable, close-set, stretch straps
Featured Review:
on April 23, 2014
New favorite!
I'm a 34G, and it can be hard to find a bra that is both cute and super supportive. This bra does the trick! It fits like a glove, has just enough padding without adding extra bulk, and is super comfortable all day. This is a must-have!!
Le Mystère: Dream Tisha Lace Bra
8 reviews
Colors:
Details:
  • Seamless underwire T-shirt bra with foam-lined cups
  • European cup sizes. See size chart for U.S. conversion.
  • Slightly less cup coverage than Tisha full fit bra
  • U-back design prevents straps from slipping
  • Back adjustable stretch straps
Featured Review:
on January 18, 2014
This bra has a wonderful look and fit.
Love the look and fit of this bra. It is perfect for wearing under all types of garments giving you the lift and support needed.
Chantelle: Basic Invisible T-Shirt Bra
11 reviews
Colors:
Details:
  • Seamless underwire T-shirt bra with double front straps
  • European cup sizes. See size chart for U.S. conversion.
  • Memory foam cups mold to your bust for a great shape
  • Back adjustable, close-set, stretch straps
  • Hook-and-eye back closure: 3 columns, 2 rows
Featured Review:
on May 7, 2014
Liked but sizing off
Tried it on and liked it gave me great shape especially for my bra size. But the band was way too big almost as if the sizing was off. Returning for another 34G to try out.
Simone Perele: Caressence Plunge T-Shirt Bra
26 reviews
Colors:
Details:
  • Breathable 3D spacer cup, underwire plunge T-shirt bra
  • European cup sizes. See size chart for U.S. conversion.
  • Floral lace is infused with soothing Aloe Vera
  • Back adjustable stretch straps with leotard back
  • 3 column, 1 row hook and eye back closure
Featured Review:
on June 12, 2014
Beautiful and comfortable
This bra is very comfortable and provides ample coverage without being visible with a lower or wider neck opening, an issue I have with several bras I own that also provide good coverage but aren't nearly as pretty. I like the light/stretchable 'padding' which doesn't add bulk. The lace detail on the straps is a nice feminine touch. The matching bikini is also very comfortable and very pretty.
Felina: Harlow Demi Bra
108 reviews
Colors:
+2 more
Details:
  • Seamed, unlined underwire lace bra
  • Molded double-layer demi cups with lace overlay
  • Back adjustable, stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on June 29, 2014
Ordering Bra's Online
It has always been tricky, trying to order the correct fit. What size I may be in one brand, I'm a different size in another. So when I remeasured myself and told the consultant, we determined my correct cup size, so now, everything I order, fits exactly as it should!
Playtex: 18 Hour Original Comfort Strap Wire-Free Bra
36 reviews
Colors:
+2 more
Details:
  • Seamed, unlined molded full coverage wire-free bra
  • Cushioned comfort straps relieve shoulder pressure
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on June 28, 2014
Have worn playtex for years
Price was great but I would go up a size in the measuring. Would recommend.
Bali: Passion for Comfort Seamless Bra
78 reviews
Colors:
+8 more
Details:
  • Seamless unlined underwire bra
  • Molded double-layer cups for a natural shape
  • Cushioned front straps, back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on May 8, 2014
So Disappointed
I really love this bra and have several in white and in black. I would love to get some of the beautiful colors too, but they are never offered in my size.
Barely There: CustomFlex Fit® Wire-Free Bra
30 reviews
Colors:
Details:
  • Comfortable, double-lined wire-free bra
  • Flexible cups shape to your body for a custom fit
  • Easy sizing combines 16 band/cup sizes into five sizes
  • Stretch straps are back adjustable
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 25, 2014
Comfy but small
If you're on the edge between sizes- go UP to the next size.
Dominique: Seamless Minimizer Bra
57 reviews
Colors:
Details:
  • Full coverage, unlined minimizing underwire bra
  • Seamless molded cups minimize size, not shape
  • Back adjustable, close-set, stretch straps won’t slip
  • 3 column, 4 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on July 1, 2014
Comfortable fit
This bra has all the features that a good fitting under garment should have. It does not ride up and washes beautifully
Bali: Flower Bali® Bra
45 reviews
Colors:
Details:
  • Seamed, unlined molded cup underwire bra
  • Crepeset® nylon cups shape & side boning for support
  • Fully adjustable, non-stretch straps
  • Comfort-U back design helps keep straps in place
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 10, 2014
Great Bra. Comfortable
I started wearing the Flower Bali several years ago. A friend told me about them. They have great support with fantastic comfort. You don't even notice the under wire. I had always stayed away from an under wire because they were uncomfortable. I found this out with the first bra I bought that was a different brand. Not with the Flower Bali. The strap do not slip down on your shoulders. I would recommend this bra to everybody.
Warner's: Elements of Bliss Wire-Free T-Shirt Bra
39 reviews
Colors:
Details:
  • Seamless, wire-free T-shirt bra with foam-lined cups
  • Contour cups provide natural shape
  • Super soft inner lining & hidden elastic at bustline
  • Fully adjustable, stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on July 2, 2014
Perfect!
This bra fits me perfectly. It is very comfortable. I bought two. Love them!
Bali: Double Support® Wire-Free Bra
35 reviews
Colors:
+3 more
Details:
  • All-over stretch, molded unlined wire-free bra
  • D cup and DD cup has supportive side boning
  • Comfort-U back design helps keep straps in place
  • Adjustable, close-set, non-stretch straps won't slip
  • 3 column, 4 row hook and eye back closure
Featured Review:
on May 21, 2014
Great Fit
I love the item, it was a little too big, but now I know my correct size so I will order again!!
Playtex: 18 Hour Smoothing Wire-Free Bra
26 reviews
Colors:
Details:
  • Seamless, lightly-lined wire-free bra
  • Smoothes back and side bulges
  • Wide, cushioned straps relieve shoulder pressure
  • Back adjustable, close-set straps won't slip
  • 4 column, 3 row hook and eye back closure
Featured Review:
on June 16, 2014
Good for Me
I found this bra to be very comfortable and now this is the only type of bra I will wear. I used to wear underwire but I find them to be very uncomfortable at this age. I always give this bra 24 hours rest and only wear it twice before washing.
Playtex: 18 Hour Front-Close Wire-Free Bra
15 reviews
Colors:
Details:
  • Seamed, lightly-lined full cups wire-free bra
  • Criss-cross elastic back adjusts for custom fit
  • Wide, cushioned straps relieve shoulder pressure
  • Front closure with larger hooks for fastening ease
  • Stretch microfiber and mesh
Featured Review:
on April 2, 2014
Perfect fit
I have been wearing the 18 hour front closure, no underwire, flex back bra for more than 15 years. It's a perfect fit for me. I just wish, wish, that they would come in other beautiful colors. I like the black, tan n white, but after 15 years of wearing them I would like to see these bras in other colors, pink, blue, green, purple, yellow, stripped, polka dot, etc would be great. A lot of plus size people love those bright and pastel colors. Especially this day and age. Please see what you can do, I'm asking on behalf of myself and other plus size women. Thank you so much.
Playtex: Cross Your Heart Wire-Free Bra
16 reviews
Color:
Details:
  • Seamless, lightly-lined wire-free bra
  • Sheer, firm mesh wings and center detail
  • Close-set straps won't slip
  • Fully adjustable, stretch straps for A, B, and C cups
  • Front adjustable, non-stretch straps for D cups
Featured Review:
on May 13, 2014
Perfect
This bra is just perfect. I needed a bra to transition my niece from trainers to regular bras. It gave her the support and coverage she needed. I wish it came in others colors. She's about five feet, and weighs one hundred pounds, I bought the 36A for her, and this is just what she needed.
Bali: Comfort Revolution Wire-Free Bra
39 reviews
Colors:
+3 more
Details:
  • Seamless, foam-lined cup wire-free bra
  • Comfort-U back design helps keep straps in place
  • Comfort band provides targeted back and side support
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 11, 2014
The Best Bra I've purchased
I have worn this bra a few days now. It is by far the most comfortable bra I have ever worn. I am a 36DD. It has good support, nice shaping that looks good under t-shirts and form fitting clothes. I bought a nude and a white one. I am ordering more in black and more white and nude, and returning a Warner's underwire. The last Vanity Fair underwire I purchased in December is going in the trash. I was constantly tugging on it. When I sat down it poked into my ribs. Awful! This bra is wonderful! My torso is completely smooth all the way around. Delightful!
Playtex: 18 Hour Comfortflex Wire-Free Bra
15 reviews
Colors:
Details:
  • Seamless, unlined full coverage wire-free bra
  • Exclusive Spanette® back wings for back support
  • Wide, cushioned straps relieve shoulder pressure
  • Back adjustable, close-set straps won't slip
  • Unique U-back design helps keep straps in place
Featured Review:
on June 12, 2014
Comfortable and supportive
I was looking for a no-nonsense bra that would provide full coverage and support without having to be adjusted several times a day. This bra fits the bill perfectly. No bounce, no straps digging into my shoulders, not band riding up in the back. The fit is very flattering under clothing. The cup sizes do seem to run a little large. I am between a C and a D cup, and the 34C fits perfectly. I wish that more Playtex styles were available in a 34 band size.
Warner's: Invisible Bliss Wire-Free Bra
36 reviews
Colors:
Details:
  • Seamless, wire-free T-shirt bra
  • Foam cups with Invisible edge™ technology
  • Close-set straps won't fall off shoulders
  • No strap adjusters or hardware
  • 1 column, 3 row hook and eye back closure
Featured Review:
on April 17, 2014
Perfect T-shirt bra.
Perfect amount of padding to compensate for an imperfection on one side after a bi-lateral mastectomy. Very confident wear under my knit shirts. My only suggestion would be for wider straps. These don't slip, however, they roll a little bit on me.
Playtex: 18 Hour Cooling Comfort Wire-Free Sports Bra
28 reviews
Colors:
Details:
  • Light control, wire-free sports bra
  • Lightly lined cups with cooling comfort airfoam fabric
  • Full cups have inner slings for support
  • Soft underband reduces chafing
  • Wide, cushioned straps relieve shoulder pressure
Featured Review:
on June 21, 2014
Love it
This bra fits me better than any other sports bra I have purchased, bar none. It gives me great support and coverage and I will be buying more of these
Vanity Fair: Age Defying Lift Wire-Free Bra
18 reviews
Colors:
Details:
  • Seamless foam-lined cup wire-free bra with subtle lift
  • Graduated padding offers lift without enhancement
  • Comfort front straps
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 11, 2014
So glad I found this bra
My go-to style with another company was discontinued two years ago. I have been wandering forlornly ever since. This bra solves my problems and is perfect. It is hard to find 44C; it is also hard to find a wirefree style with enough covering for post-radiation women. Better yet: it is comfortable enough that I don't feel like cutting it off when I get in my car after work.
Warner's: Friday's Wire-Free Bra
9 reviews
Colors:
Details:
  • Seamless, double-lined wire-free bra
  • Plushline® interior feels soft against skin
  • No-dig wings for ultimate comfort
  • Back adjustable, close-set, stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 24, 2014
Love the older version
My sister and I have ordered the older version of this bra several times. We are both disappointed that the style has been changed; however, we have both bought this new version in the hopes it will fit as well as the older version did. I would be happy to see it come in a 42 width but 40 is as large as it comes. I could use a big more room for comfort! I have a very difficult time finding bras that fit, so I hope you don't change anything else about this bra!
Playtex: 18 Hour Classic Support Wire-Free Bra
16 reviews
Colors:
Details:
  • Seamed, unlined, wire-free full cup bra
  • Rigid, adjustable close-set straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on May 7, 2014
true to size very comortable all day
love it, great support and true to size.
Playtex: 18 Hour Sleek and Smooth Wire-Free Bra
7 reviews
Colors:
Details:
  • Seamless, lighty-lined full coverage wire-free bra
  • Back smoothing design eliminates back bulge
  • Wide, cushioned straps relieve shoulder pressure
  • Stretch back adjustable, close-set straps won't slip
  • U-back design helps keep straps in place
Featured Review:
on May 2, 2014
This bra is great
Very comfortable for all day wearing
Bali: One Smooth U™ Lace Bra
11 reviews
Colors:
Details:
  • Full coverage bra with inner slings for light support
  • Foam-lined, underwire cups with lace overlay
  • Comfort-U back design helps keep straps in place
  • Converts to criss-cross and traditional straps
  • Fully adjustable stretch straps
Featured Review:
on June 16, 2014
Great everyday bra
This is very much like the [considerably more expensive] Natori Calais* which used to be my everyday bra, but I was so tired of how quickly the Natori band stretched out - within a week of wearing, I'd have to move to the tightest hooks and then suffer a loose band for a year or more because I spent $70 on the stupid thing. So, this Bali bra seems to be a good find. Similar look, shape, support, and coverage, but a more snug band that will hopefully stay snug longer. It is, as another reviewer noted, a bit scratchy around the edges. In particular, the straps are very stiff and I think it's the straps themselves, not the loop edging, that is actually the problem. If your skin is particularly sensitive, this bra may not be for you. *The Calais is not available anymore but is the same style as the Natori Understated T-Shirt Bra
Bali: Double Support® Wire-Free Bra
7 reviews
Colors:
Details:
  • Seamless, full cup wire-free bra
  • Gel-filled pouch cushions on tag-free back closure
  • Front adjustable, close-set stretch straps
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on June 6, 2014
Wireless Comfort
This is the second time I've purchased this bra. I need a large band, but am a smallish c-cup. This bra lies smoothly in the cup area and also keeps the sides/back smooth under knit tops. I really like that it still lifts without any uncomfortable underwire.
Bali: One Smooth U™ Back Smoothing T-Shirt Bra
4 reviews
Colors:
Details:
  • Back smoothing, full coverage underwire T-shirt bra
  • Seamless, foam-lined cups with plush lining for comfort
  • Comfort U-back is designed to keep straps in place
  • Conventional straps convert to criss-cross
  • Back adjustable, close-set, stretch straps won't slip
Featured Review:
on July 3, 2014
The Perfect Bra
This bra is comfortable, fits well and the straps don't slip.I ordered 2 then went back and ordered 3 more in different colors.
Playtex: Secrets® Perfectly Smooth T-Shirt Bra
24 reviews
Colors:
Details:
  • Seamless, foam-lined underwire T-shirt bra
  • Double-layer wings for comfort and support
  • Non-stretch, cotton-lined comfort front straps
  • Back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 20, 2014
Love these bras!
I like these bras for simple t-shirt, basic outfit kind of day. They offer lift without too much padding or "fluff". I have this bra in 3 different colors.
Playtex: Secrets® Feeling Gorgeous Bra
7 reviews
Colors:
Details:
  • Darted, foam-lined underwire bra with embroidered lace
  • Smoothing side panels eliminate under arm bulge
  • Rigid front straps, back adjustable stretch straps
  • 3 column, 3 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on June 17, 2014
Awesome bra!!
I just received this bra today. It is beautiful, and fits perfectly! The straps stay in place, and I am not constantly pulling down the back which is a frequent problem with my bras. It is very supportive, and is very comfortable! I love it and plan on ordering it in all colors!
Barely There: CustomFlex Fit® Reversible Wire-Free Bra
4 reviews
Colors:
Details:
  • Reversible, wire-free bra with simplified sizing
  • Flexible double-layer molded cups shape to your body
  • Easy sizing combines 16 band/cup sizes into 5 sizes
  • Knit-in zones under bust provide targeted support
  • Color white is white on both sides
Featured Review:
on January 22, 2014
Good
Really good, will buy more in the future
Warner's: Secret Makeover Lift Wire-Free Bra
11 reviews
Colors:
Details:
  • Seamless wire-free T-shirt bra with secret lift cups
  • Level 1: Add Half Cup
  • Foam-lined cups and inner slings offer side support
  • Front adjustable, fully stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on January 31, 2014
great looks and comfort
This bra is comfortable, the straps stay in place and no wires. I think it is also very pretty.
Warner's: Back To Smooth Lift Wire-Free Bra
12 reviews
Colors:
Details:
  • Seamless, wire-free back smoothing bra
  • Level 1: Add Half Cup
  • Push-up pads offer natural lift for subtle enhancement
  • Comfortable, non-adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on November 11, 2013
I Love this bra !!!
This bra is the most comfortable bra I have ever worn . No underwire problems, feels like you are wearing nothing. I would recommend this product.
Warner's: Back To Smooth Wire-Free Bra
13 reviews
Colors:
Details:
  • Seamless, wire-free bra
  • Back smoothing feature eliminates back bulge
  • Foam-lined cups for a modest look
  • Tagless for comfort
  • Stretch nylon
Featured Review:
on May 11, 2014
Bra
Size perfext, feels nice, you forget you have it on
Barely There: CustomFlex Fit® Full Coverage Wire-Free Bra
18 reviews
Colors:
+3 more
Details:
  • Seamless foam-lined, wire-free bra
  • Easy sizing combines 16 band/cup sizes into five sizes
  • Back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on May 9, 2014
Fabulous bra...a must buy...
I wear a 34 C..and the Medium is perfect! It is well made..very comfortable and a must have. How many times have you purchased a brand that was not a good fit..or comfortable? Trust me..this one you will order more. I bought one bra to try..loved it so much..bought five more...just so I know..I will never be without a comfortable bra...amazing product. You will not be disappointed!
Bali: Comfort Revolution Convertible Wire-Free Bra
5 reviews
Colors:
Details:
  • Jacquard print foam-lined cup wire-free bra
  • Comfort-U back design helps keep straps in place
  • Comfort band provides targeted back and side support
  • Front adjustable stretch straps
  • Straps partially convert to criss-cross position
Featured Review:
on June 4, 2014
Best bra ever!
I have a closet full of ill fitting awful bras and finally found this one. It is comfortable and does NOT pinch. The material is soft and stretchy yet supportive. Looks great under clothes as well. I am going to get more!
Bali: Double Support® Cotton Wire-Free Bra
4 reviews
Colors:
Details:
  • Seamless wire-free bra with full support
  • Comfort-U back design helps keep straps in place
  • Fully adjustable front, stretch straps
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on May 13, 2014
Awesome Comfort
This bra exceeded my expectations. I have been wearing a style that is no longer made and have been trying to find a replacement. After many many disappointments, I am finally pleasantly pleased. Comfortable, flexible and the support is great. If you are a plus size this bra is a must.
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Sale Bras

Get the bras you’ve been wanting all along! Read the reviews from customers who’ve already bought these, to see what styles they love and why. Snag the ones you’ve had your eye on, but hurry--once you see what’s on sale (and for how much), it won’ ...
Get the bras you’ve been wanting all along! Read the reviews from customers who’ve already bought these, to see what styles they love and why. Snag the ones you’ve had your eye on, but hurry--once you see what’s on sale (and for how much), it won’t be a secret for long! Your next favorite Bare Necessities bra is just one click away.

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