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40B $40andUnder

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Bali: Comfort Revolution Convertible Wire-Free Bra
5 reviews
Colors:
Details:
  • Jacquard print foam-lined cup wire-free bra
  • Comfort-U back design helps keep straps in place
  • Comfort band provides targeted back and side support
  • Front adjustable stretch straps
  • Straps partially convert to criss-cross position
Featured Review:
on June 4, 2014
Best bra ever!
I have a closet full of ill fitting awful bras and finally found this one. It is comfortable and does NOT pinch. The material is soft and stretchy yet supportive. Looks great under clothes as well. I am going to get more!
Felina: Harlow Demi Bra
109 reviews
Colors:
Details:
  • Seamed, unlined underwire lace bra
  • Molded double-layer demi cups with lace overlay
  • Back adjustable, stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on June 29, 2014
Ordering Bra's Online
It has always been tricky, trying to order the correct fit. What size I may be in one brand, I'm a different size in another. So when I remeasured myself and told the consultant, we determined my correct cup size, so now, everything I order, fits exactly as it should!
Bali: Passion for Comfort Seamless Bra
78 reviews
Colors:
+7 more
Details:
  • Seamless unlined underwire bra
  • Molded double-layer cups for a natural shape
  • Cushioned front straps, back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on May 8, 2014
So Disappointed
I really love this bra and have several in white and in black. I would love to get some of the beautiful colors too, but they are never offered in my size.
Playtex: 18 Hour Original Comfort Strap Wire-Free Bra
38 reviews
Colors:
+3 more
Details:
  • Seamed, unlined molded full coverage wire-free bra
  • Cushioned comfort straps relieve shoulder pressure
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on July 12, 2014
Most comfortable bra ever!
I have never had a bra support me or hold the girls where they should be like this bra! So incredibly comfortable; I'm not re-adjusting my bra 20 times a day. I definitely will be ordering more! Although I can't remark on exact sizing as I'm not sure if I sized myself properly or not but I probably will go up to the H next time.
Bali: Double Support® Wire-Free Bra
36 reviews
Colors:
+4 more
Details:
  • All-over stretch, molded unlined wire-free bra
  • D cup and DD cup has supportive side boning
  • Comfort-U back design helps keep straps in place
  • Adjustable, close-set, non-stretch straps won't slip
  • 3 column, 4 row hook and eye back closure
Featured Review:
on May 21, 2014
Great Fit
I love the item, it was a little too big, but now I know my correct size so I will order again!!
Bali: Flower Bali® Bra
46 reviews
Colors:
Details:
  • Seamed, unlined molded cup underwire bra
  • Crepeset® nylon cups shape & side boning for support
  • Fully adjustable, non-stretch straps
  • Comfort-U back design helps keep straps in place
  • 3 column, 2 row hook and eye back closure
Featured Review:
on July 11, 2014
Super support without bulk
I love this bra. It supports beautifully, all day. No padding, which I love, and looks smart under t-shirts. It does seem to run small and I reordered up one size. Will be buying more!
Barely There: CustomFlex Fit® Wire-Free Bra
30 reviews
Colors:
Details:
  • Comfortable, double-lined wire-free bra
  • Flexible cups shape to your body for a custom fit
  • Easy sizing combines 16 band/cup sizes into five sizes
  • Stretch straps are back adjustable
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 25, 2014
Comfy but small
If you're on the edge between sizes- go UP to the next size.
Warner's: Elements of Bliss Wire-Free T-Shirt Bra
39 reviews
Colors:
Details:
  • Seamless, wire-free T-shirt bra with foam-lined cups
  • Contour cups provide natural shape
  • Super soft inner lining & hidden elastic at bustline
  • Fully adjustable, stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on July 2, 2014
Perfect!
This bra fits me perfectly. It is very comfortable. I bought two. Love them!
Playtex: 18 Hour Front-Close Wire-Free Bra
15 reviews
Colors:
Details:
  • Seamed, lightly-lined full cups wire-free bra
  • Criss-cross elastic back adjusts for custom fit
  • Wide, cushioned straps relieve shoulder pressure
  • Front closure with larger hooks for fastening ease
  • Stretch microfiber and mesh
Featured Review:
on April 2, 2014
Perfect fit
I have been wearing the 18 hour front closure, no underwire, flex back bra for more than 15 years. It's a perfect fit for me. I just wish, wish, that they would come in other beautiful colors. I like the black, tan n white, but after 15 years of wearing them I would like to see these bras in other colors, pink, blue, green, purple, yellow, stripped, polka dot, etc would be great. A lot of plus size people love those bright and pastel colors. Especially this day and age. Please see what you can do, I'm asking on behalf of myself and other plus size women. Thank you so much.
Playtex: 18 Hour Comfortflex Wire-Free Bra
15 reviews
Colors:
Details:
  • Seamless, unlined full coverage wire-free bra
  • Exclusive Spanette® back wings for back support
  • Wide, cushioned straps relieve shoulder pressure
  • Back adjustable, close-set straps won't slip
  • Unique U-back design helps keep straps in place
Featured Review:
on June 12, 2014
Comfortable and supportive
I was looking for a no-nonsense bra that would provide full coverage and support without having to be adjusted several times a day. This bra fits the bill perfectly. No bounce, no straps digging into my shoulders, not band riding up in the back. The fit is very flattering under clothing. The cup sizes do seem to run a little large. I am between a C and a D cup, and the 34C fits perfectly. I wish that more Playtex styles were available in a 34 band size.
Bali: Comfort Revolution Wire-Free Bra
40 reviews
Colors:
+3 more
Details:
  • Seamless, foam-lined cup wire-free bra
  • Comfort-U back design helps keep straps in place
  • Comfort band provides targeted back and side support
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 11, 2014
The Best Bra I've purchased
I have worn this bra a few days now. It is by far the most comfortable bra I have ever worn. I am a 36DD. It has good support, nice shaping that looks good under t-shirts and form fitting clothes. I bought a nude and a white one. I am ordering more in black and more white and nude, and returning a Warner's underwire. The last Vanity Fair underwire I purchased in December is going in the trash. I was constantly tugging on it. When I sat down it poked into my ribs. Awful! This bra is wonderful! My torso is completely smooth all the way around. Delightful!
Playtex: Cross Your Heart Wire-Free Bra
16 reviews
Color:
Details:
  • Seamless, lightly-lined wire-free bra
  • Sheer, firm mesh wings and center detail
  • Close-set straps won't slip
  • Fully adjustable, stretch straps for A, B, and C cups
  • Front adjustable, non-stretch straps for D cups
Featured Review:
on May 13, 2014
Perfect
This bra is just perfect. I needed a bra to transition my niece from trainers to regular bras. It gave her the support and coverage she needed. I wish it came in others colors. She's about five feet, and weighs one hundred pounds, I bought the 36A for her, and this is just what she needed.
Playtex: 18 Hour Smoothing Wire-Free Bra
26 reviews
Colors:
Details:
  • Seamless, lightly-lined wire-free bra
  • Smoothes back and side bulges
  • Wide, cushioned straps relieve shoulder pressure
  • Back adjustable, close-set straps won't slip
  • 4 column, 3 row hook and eye back closure
Featured Review:
on June 16, 2014
Good for Me
I found this bra to be very comfortable and now this is the only type of bra I will wear. I used to wear underwire but I find them to be very uncomfortable at this age. I always give this bra 24 hours rest and only wear it twice before washing.
Playtex: 18 Hour Cooling Comfort Wire-Free Sports Bra
28 reviews
Colors:
Details:
  • Light control, wire-free sports bra
  • Lightly lined cups with cooling comfort airfoam fabric
  • Full cups have inner slings for support
  • Soft underband reduces chafing
  • Wide, cushioned straps relieve shoulder pressure
Featured Review:
on June 21, 2014
Love it
This bra fits me better than any other sports bra I have purchased, bar none. It gives me great support and coverage and I will be buying more of these
Bali: Double Support® Wire-Free Bra
7 reviews
Colors:
Details:
  • Seamless, full cup wire-free bra
  • Gel-filled pouch cushions on tag-free back closure
  • Front adjustable, close-set stretch straps
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on June 6, 2014
Wireless Comfort
This is the second time I've purchased this bra. I need a large band, but am a smallish c-cup. This bra lies smoothly in the cup area and also keeps the sides/back smooth under knit tops. I really like that it still lifts without any uncomfortable underwire.
Playtex: 18 Hour Sleek and Smooth Wire-Free Bra
7 reviews
Colors:
Details:
  • Seamless, lighty-lined full coverage wire-free bra
  • Back smoothing design eliminates back bulge
  • Wide, cushioned straps relieve shoulder pressure
  • Stretch back adjustable, close-set straps won't slip
  • U-back design helps keep straps in place
Featured Review:
on May 2, 2014
This bra is great
Very comfortable for all day wearing
Warner's: Invisible Bliss Wire-Free Bra
36 reviews
Colors:
Details:
  • Seamless, wire-free T-shirt bra
  • Foam cups with Invisible edge™ technology
  • Close-set straps won't fall off shoulders
  • No strap adjusters or hardware
  • 1 column, 3 row hook and eye back closure
Featured Review:
on April 17, 2014
Perfect T-shirt bra.
Perfect amount of padding to compensate for an imperfection on one side after a bi-lateral mastectomy. Very confident wear under my knit shirts. My only suggestion would be for wider straps. These don't slip, however, they roll a little bit on me.
Playtex: Secrets® Sensationally Sleek™ Front-Close Bra
Colors:
Details:
  • Supreme side and back smoothing front-close T-shirt bra
  • Seamless, foam-lined underwire cups for support
  • Fully adjustable stretch straps adjust in front
  • Non-adjustable, sliding bar front closure
  • Ultra-soft stretch microfiber
Vanity Fair: Age Defying Lift Wire-Free Bra
20 reviews
Colors:
Details:
  • Seamless foam-lined cup wire-free bra with subtle lift
  • Graduated padding offers lift without enhancement
  • Comfort front straps
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on July 15, 2014
This product is very comfortable and fits true to size
These bras fit very well for full figure gals like me, the straps are comfortable the fabric is very nice, my only complaint is that they don't come in enough colors, I have all four colors and would like a lot more colors to choose from. Thank you for a very nice bra.
Playtex: Secrets® Perfectly Smooth T-Shirt Bra
25 reviews
Colors:
Details:
  • Seamless, foam-lined underwire T-shirt bra
  • Double-layer wings for comfort and support
  • Non-stretch, cotton-lined comfort front straps
  • Back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on July 19, 2014
I Love this bra
I finally found a bra that really works for me. No spilling under the arms. Holds everything in place. No slipping straps. Wires do not pinch or stab! Looks great under my tops. I just Love it! Please make more colors!
Bali: One Smooth U™ Lace Bra
11 reviews
Colors:
Details:
  • Full coverage bra with inner slings for light support
  • Foam-lined, underwire cups with lace overlay
  • Comfort-U back design helps keep straps in place
  • Converts to criss-cross and traditional straps
  • Fully adjustable stretch straps
Featured Review:
on June 16, 2014
Great everyday bra
This is very much like the [considerably more expensive] Natori Calais* which used to be my everyday bra, but I was so tired of how quickly the Natori band stretched out - within a week of wearing, I'd have to move to the tightest hooks and then suffer a loose band for a year or more because I spent $70 on the stupid thing. So, this Bali bra seems to be a good find. Similar look, shape, support, and coverage, but a more snug band that will hopefully stay snug longer. It is, as another reviewer noted, a bit scratchy around the edges. In particular, the straps are very stiff and I think it's the straps themselves, not the loop edging, that is actually the problem. If your skin is particularly sensitive, this bra may not be for you. *The Calais is not available anymore but is the same style as the Natori Understated T-Shirt Bra
Amoena: Ruth Wire-Free Cotton Bra
11 reviews
Colors:
Details:
  • Seamed, unlined wire-free 100% cotton bra
  • Molded double-layer cups with side boning
  • Adjustable, close-set, stretch straps won’t slip
  • Mesh pocket included for enhancer / prosthesis
  • 3 column, 2 row hook and eye back closure
Featured Review:
on February 28, 2014
Good deal!
I am a 40 or 42 AA and I got a pretty good fit with the 40AA, although the cup size ran a bit big (I added bra forms to fill it out). The bra is comfortable, very reasonably priced and straps don't slip. It is stretchy where it needs to be stretchy, even though it is primarily cotton. I ordered a second one.
Dominique: Seamless Strapless Bra
14 reviews
Colors:
Details:
  • Convertible underwire bra
  • Lightly padded cups offer a modest look
  • Hidden underwire and side boning for support
  • Supportive, stay-put silicone lining along edges
  • Matching adjustable stretch straps included
Featured Review:
on May 21, 2014
Good Product and Price
I am not used to an underwire bra, so found it a bit uncomfortable to wear for long periods, but it does do the job.
Playtex: 18 Hour Classic Support Wire-Free Bra
16 reviews
Colors:
Details:
  • Seamed, unlined, wire-free full cup bra
  • Rigid, adjustable close-set straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on May 7, 2014
true to size very comortable all day
love it, great support and true to size.
Bali: One Smooth U™ Back Smoothing T-Shirt Bra
4 reviews
Colors:
Details:
  • Back smoothing, full coverage underwire T-shirt bra
  • Seamless, foam-lined cups with plush lining for comfort
  • Comfort U-back is designed to keep straps in place
  • Conventional straps convert to criss-cross
  • Back adjustable, close-set, stretch straps won't slip
Featured Review:
on July 3, 2014
The Perfect Bra
This bra is comfortable, fits well and the straps don't slip.I ordered 2 then went back and ordered 3 more in different colors.
Playtex: Secrets® Feeling Gorgeous Bra
8 reviews
Colors:
Details:
  • Darted, foam-lined underwire bra with embroidered lace
  • Smoothing side panels eliminate under arm bulge
  • Rigid front straps, back adjustable stretch straps
  • 3 column, 3 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on July 25, 2014
My all time favourite!
I love this bra so much. Not only is it beautiful, it's functional! I ordered one to try, and have since ordered two more. My only complaint is that it's not available in all the colours in my size, which I really don't understand at all. Anyway, it fits really well, the cups are not too full coverage that they poke out of scoop neck or v neck tops (like some other plus size bras I've ordered) so I'm pretty much in love with it! It's lacy and pretty, but not too lacy that you can't wear it under a t shirt with confidence :)
Ahh Bra: Ahh Leisure Bralette
35 reviews
Colors:
Details:
  • Light support wire-free bra with molded, unlined cups
  • Body-form design eliminates visible bra lines
  • Center knit-in triangle separates breasts
  • Ribbed elastic underband provides support
  • No closure - goes on over the head
Featured Review:
on May 6, 2014
Solved my problem of narrow bra straps cutting into my shoulders.
I am small busted and this bra provides just enough support with wide straps that were more comfortable than traditional bras. It is a good sports bra or for wear with casual clothes. I wear 32B and have trouble finding this size in traditional bras so this is a good alternative.
Ahh Bra: Leisure Wire-Free Lace Bra
2 reviews
Colors:
Details:
  • Light support leisure bra with lace overlay
  • Removable foam-lined, wire-free cups
  • Center knit-in triangle separates breasts
  • Ribbed elastic underband provides support
  • Soft, non-adjustable stretch straps
Featured Review:
on June 28, 2014
Good for sitting around
When I first put this bra on, I thought WOW...look at my large breast! Then I went to put my top on and found due to it making my breast larger I couldn't just wear any top. I found my outfit, felt sexy and large breasted in this bra and headed out to work. The down side...I was working a sweaty day. The lace was very uncomfortable the more I did hard labor and worked up a sweat. By the time I got home and removed the bra, I had red marks from the lace outline. The bra is okay, but will make your breast seem larger and would only be okay if you are sitting around. I wouldn't recommend for anyone who might find themselves moving around a lot or living in a hot climate where you might sweat.
Barely There: CustomFlex Fit® Reversible Wire-Free Bra
4 reviews
Colors:
Details:
  • Reversible, wire-free bra with simplified sizing
  • Flexible double-layer molded cups shape to your body
  • Easy sizing combines 16 band/cup sizes into 5 sizes
  • Knit-in zones under bust provide targeted support
  • Color white is white on both sides
Featured Review:
on January 22, 2014
Good
Really good, will buy more in the future
Warner's: Back To Smooth Lift Wire-Free Bra
12 reviews
Colors:
Details:
  • Seamless, wire-free back smoothing bra
  • Level 1: Add Half Cup
  • Push-up pads offer natural lift for subtle enhancement
  • Comfortable, non-adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on November 11, 2013
I Love this bra !!!
This bra is the most comfortable bra I have ever worn . No underwire problems, feels like you are wearing nothing. I would recommend this product.
Bali: Double Support® Cotton Wire-Free Bra
4 reviews
Colors:
Details:
  • Seamless wire-free bra with full support
  • Comfort-U back design helps keep straps in place
  • Fully adjustable front, stretch straps
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on May 13, 2014
Awesome Comfort
This bra exceeded my expectations. I have been wearing a style that is no longer made and have been trying to find a replacement. After many many disappointments, I am finally pleasantly pleased. Comfortable, flexible and the support is great. If you are a plus size this bra is a must.
Warner's: Secret Makeover Lift Wire-Free Bra
11 reviews
Colors:
Details:
  • Seamless wire-free T-shirt bra with secret lift cups
  • Level 1: Add Half Cup
  • Foam-lined cups and inner slings offer side support
  • Front adjustable, fully stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on January 31, 2014
great looks and comfort
This bra is comfortable, the straps stay in place and no wires. I think it is also very pretty.
Playtex: 18 Hour Ultimate Lift and Support Wire-Free Bra
18 reviews
Colors:
Details:
  • Seamless, floral jacquard unlined cup wire-free bra
  • Ultimate lift panel under bust shapes and supports
  • Wide, cushioned straps relieve shoulder pressure
  • Back adjustable, close-set straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on July 10, 2014
Best bra I've ever had.
For years I've had trouble finding the right bra, but the uplift and support in this bra are just right for me.
Barely There: CustomFlex Fit® Full Coverage Wire-Free Bra
18 reviews
Colors:
+3 more
Details:
  • Seamless foam-lined, wire-free bra
  • Easy sizing combines 16 band/cup sizes into five sizes
  • Back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on May 9, 2014
Fabulous bra...a must buy...
I wear a 34 C..and the Medium is perfect! It is well made..very comfortable and a must have. How many times have you purchased a brand that was not a good fit..or comfortable? Trust me..this one you will order more. I bought one bra to try..loved it so much..bought five more...just so I know..I will never be without a comfortable bra...amazing product. You will not be disappointed!
Playtex: 18 Hour Cooling Comfort Wire-Free Bra
11 reviews
Colors:
Details:
  • Seamed, full coverage wire-free bra with lace
  • Full cups are lined with whisper-light Airfoam fabric
  • Breathable lining has tiny pockets for cooling airflow
  • Wide, cushioned straps relieve shoulder pressure
  • Stretch back wings for flexibility
Featured Review:
on July 25, 2014
First comfortable bra ever
I bought two of these and liked them so much better than any other bras that I have owned in a long time. They are non-binding, don't ride up, are breathable, and just an all around extremely comfortable bra. I hope that Playtex continues making these as this the first bra I have been this happy with.
Dominique: Comfortable Wire-Free Bra
32 reviews
Colors:
Details:
  • Seamed, cotton-lined polyester cup wire-free bra
  • Molded double-layer cups for a natural shape
  • Soft underband won't dig in
  • Wide comfort straps are back adjustable
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 4, 2014
Comfortable bra. Great buy.
Very comfortable bra. Plan on buying more.
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