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40B $40andUnder

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Playtex: Secrets® Feeling Gorgeous Bra
9 reviews
Colors:
Details:
  • Darted, foam-lined underwire bra with embroidered lace
  • Smoothing side panels eliminate under arm bulge
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Wider, smoother back for stability without ride-up
Featured Review:
on October 4, 2014
I am stunned as to how well this bra fits!
I ordered 2 of these based on 3 other positive reviews that just happened to have the same size as me - 44B. They came today and I tried them on immediately. I am tickled pink with the fit! I have struggled for years trying to find a bra that fits well, and since I have a broad back and relatively small breasts, it hasn't been easy. If you can find a 44B in a store, there is rarely much of a selection. What is there seems to just put 36B cups on a longer band, which is not at all comfortable. This new bra separates my "girls" proportionally to the size, and doesn't try to squish them together unreasonably. I am beyond thrilled to have found this site and this bra. Leave it to Playtex to come up with the "perfect" fit! I shouldn't have been surprised. I will definitely be ordering more soon, since I plan start trashing all of my old ill-fitting bras!! THANKS SO MUCH!
Bali: Passion for Comfort Seamless Bra
82 reviews
Colors:
+5 more
Details:
  • Seamless unlined underwire bra
  • Molded double-layer cups for a natural shape
  • Cushioned front straps, back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on October 4, 2014
best bra
The bra is very comfortable. Not much padding but just enough. I can't wait to order more of them.
Playtex: 18 Hour Original Comfort Strap Wire-Free Bra
42 reviews
Colors:
+5 more
Details:
  • Seamed, unlined molded full coverage wire-free bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Wider, smoother back for stability without ride-up
Featured Review:
on October 14, 2014
Love them!
I keep coming back to the bra. I wear a 40G and I love the thick straps.
Bali: Comfort Revolution Convertible Wire-Free Bra
5 reviews
Colors:
Details:
  • Jacquard print foam-lined cup wire-free bra
  • Comfort-U back design helps keep straps in place
  • Comfort band provides targeted back and side support
  • Front adjustable stretch straps
  • Straps partially convert to criss-cross position
Featured Review:
on June 4, 2014
Best bra ever!
I have a closet full of ill fitting awful bras and finally found this one. It is comfortable and does NOT pinch. The material is soft and stretchy yet supportive. Looks great under clothes as well. I am going to get more!
Playtex: 18 Hour Sleek and Smooth Wire-Free Bra
9 reviews
Colors:
Details:
  • Seamless, lighty-lined full coverage wire-free bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Back smoothing design eliminates back bulge
Featured Review:
on September 16, 2014
Wonderful fitting Playtex bra.
I have a problem with tight things around my middle so I decided to try this 18 Hr. Playtex. I now have 3 of these and I am able to wear bras again comfortably. Highly recommend this model and Bare Nesessaties were great.
Bali: Comfort Revolution Wire-Free Bra
44 reviews
Colors:
+4 more
Details:
  • Seamless, foam-lined cup wire-free bra
  • Comfort-U back design helps keep straps in place
  • Comfort band provides targeted back and side support
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on August 26, 2014
Good for plus size
I wear a 42D and have trouble finding bras that are not "industrial" - ie have big thick straps, total coverage, and stiff material. Many also don't have any padding at all. This bra doesn't have any of those downsides, plus it's nice and stretchy. Definitely recommend it!
Bali: Double Support® Wire-Free Bra
8 reviews
Colors:
+2 more
Details:
  • Seamless, unlined molded full cup wire-free bra
  • Gel-filled pouch cushions on tag-free back closure
  • Front adjustable, close-set stretch straps
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on June 6, 2014
Wireless Comfort
This is the second time I've purchased this bra. I need a large band, but am a smallish c-cup. This bra lies smoothly in the cup area and also keeps the sides/back smooth under knit tops. I really like that it still lifts without any uncomfortable underwire.
Bali: One Smooth U™ Back Smoothing T-Shirt Bra
3 reviews
Colors:
+4 more
Details:
  • Back smoothing, full coverage underwire T-shirt bra
  • Seamless, foam-lined cups with plush lining for comfort
  • Comfort U-back is designed to keep straps in place
  • Conventional straps convert to criss-cross
  • Back adjustable, close-set, stretch straps won't slip
Featured Review:
on July 3, 2014
The Perfect Bra
This bra is comfortable, fits well and the straps don't slip.I ordered 2 then went back and ordered 3 more in different colors.
Bali: Double Support® Cotton Wire-Free Bra
4 reviews
Colors:
Details:
  • Seamless wire-free bra with full support
  • Comfort-U back design helps keep straps in place
  • Fully adjustable front, stretch straps
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on May 13, 2014
Awesome Comfort
This bra exceeded my expectations. I have been wearing a style that is no longer made and have been trying to find a replacement. After many many disappointments, I am finally pleasantly pleased. Comfortable, flexible and the support is great. If you are a plus size this bra is a must.
Bali: Flower Bali® Bra
51 reviews
Colors:
Details:
  • Seamed, unlined molded cup underwire bra
  • Crepeset® nylon cups shape & side boning for support
  • Fully adjustable, non-stretch straps
  • Comfort-U back design helps keep straps in place
  • 3 column, 2 row hook and eye back closure
Featured Review:
on October 14, 2014
Great!
I will keep order from this company, because the quality I have received on my order and will let all of my girlfriends know about this website!
Felina: Harlow Demi Bra
117 reviews
Colors:
+3 more
Details:
  • Seamed, unlined underwire lace bra
  • Molded double-layer demi cups with lace overlay
  • Back adjustable, stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on November 16, 2014
Great bra, needs better straps and more durable material
I've been wearing the Felina Harlow Demi bra for several years now. It's the only bra that I've found that is supportive for larger cup sizes, and doesn't look like a "grandma" bra. It's also comfortable to wear and doesn't add any padding or contouring (which I don't want/need). Unfortunately though, I find myself having to repair these bras fairly often because the underwire pokes through on the ends. It most commonly comes through in the center of the bra, but sometimes on the sides as well. I had one that the entire bottom of the cup split open. Sometimes it happens after just wearing it once, sometimes it takes several months, but 99% of the time, I'm sewing the ends to reinforce them and keep the wire in. The stretchy mesh in the back by the hook closures also has a tendency to get worn out easily and either becomes loose, or just rips. Finally, the straps, after long-term wear, will dig into your shoulders and leave permanent marks. Like I've said, I've worn these bras every day for several years now, so I have permanent indentations now where the straps dig in to my shoulders. I've tried to add padding to the straps, but I haven't found anything that really works well yet. It doesn't really hurt where the straps are, but you can definitely notice an indentation/mark left after long-term use. I still buy these bras over and over again though, because even after all of the problems I've stated above, the first few sentences of my review are the most important... good fit, supportive, and comfortable. It's very hard to find a good fitting supportive bra in DDD or larger, and this bra is the only one I've found over the years that I feel comfortable in, even if I have to deal with sewing them and the indentations on my shoulders. It would be great if they could reinforce the wires and mesh, and change the straps, then this bra would be perfect!!!
Bali: Double Support® Wire-Free Bra
39 reviews
Colors:
+3 more
Details:
  • All-over stretch, molded unlined wire-free bra
  • D cup and DD cup has supportive side boning
  • Comfort-U back design helps keep straps in place
  • Adjustable, close-set, non-stretch straps won't slip
  • 3 column, 4 row hook and eye back closure
Featured Review:
on October 8, 2014
Always order this exact bra
When u find a bra that fits u right, u stick with it. I've worn this bra for yrs. Occasionally I venture out 2 try another type b/c the picture s so pretty, but this 1 fits my shape. I've never been able to wear a wire. No matter how it's made, it pokes my arms. This isn't the most beautiful lacy bra, but it's pretty & has moderate support with adjustable straps. Love the many colors that aren't available everywhere, but OS carries them. I have every color & would buy any new color they come out with. First time I've seen the silver 1 & it's beautiful too. Silver, with a dark lavender-silver hue. Would recommend 2 anyone needing moderate support & can't wear wires. I always wash inside a net bag & they hold up well, but I have many so they last a long time.
Warner's: Elements of Bliss Wire-Free T-Shirt Bra
41 reviews
Colors:
Details:
  • Seamless, wire-free T-shirt bra with foam-lined cups
  • Contour cups provide natural shape
  • Super soft inner lining & hidden elastic at bustline
  • Fully adjustable, stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on October 29, 2014
Great fit
This is very comfortable and stylish. Wear the one 99% of the time.
Barely There: CustomFlex Fit® Wire-Free Bra
36 reviews
Colors:
Details:
  • Comfortable, double-lined wire-free bra
  • Flexible cups shape to your body for a custom fit
  • Easy sizing combines 16 band/cup sizes into five sizes
  • Stretch straps are back adjustable
  • 3 column, 2 row hook and eye back closure
Featured Review:
on November 8, 2014
Pretty
As a guy on HRT and growing breasts' I find this bra very comfortable and pretty, who says only girls wear pretty things, I have always been a girl in heart and mind and I like pretty things to wear every day that are a comfort and I love Bare Necessities for my bras and panties.
Warner's: Elements of Bliss® Lift Wire-Free Bra
39 reviews
Colors:
+2 more
Details:
  • Seamless, foam-lined cup wire-free bra
  • Built-in lift pads create a natural enhancement
  • Back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on September 10, 2014
Most comfortable bra ever!
My size is 38B, so I don't need a whole lot of support. I don't know how supportive it would be if I did. I love the fact that it has no wires, and also that there is no label to irritate, but the size etc. is printed on the bra. It fits me just perfectly, and it's a good T-shirt bra, too. I hope this bra continues to be available!
Warner's: Invisible Bliss Wire-Free Bra
39 reviews
Colors:
Details:
  • Seamless, wire-free T-shirt bra
  • Foam cups with Invisible edge™ technology
  • Close-set straps won't fall off shoulders
  • No strap adjusters or hardware
  • 1 column, 3 row hook and eye back closure
Featured Review:
on October 22, 2014
Great sports bra alternative
I bought this bra to play golf and tennis because it provides great support and the straps don't move. After testing the performance, I bought many more in black and tan because I found that I also wear it under sweaters and t shirts because it is so smooth.
Bali: One Smooth U™ Lace Bra
14 reviews
Colors:
Details:
  • Full coverage bra with inner slings for light support
  • Foam-lined, underwire cups with lace overlay
  • Comfort-U back design helps keep straps in place
  • Converts to criss-cross and traditional straps
  • Fully adjustable stretch straps
Featured Review:
on October 28, 2014
best fit in years
I first bought this bra in white, because I wanted to see how it would fit. After I received it and wore it, I found it to be the most comfortable bra I've worn in years. I immediately ordered a second in black, which not only fits very well, but is also very attractive. With its black lace look outer shell and the nude color inner shell, it looks great and natural. I am thinking of buying several more, so I'll have them on hand when I need a new one.
Warner's: Secret Makeover Lift Wire-Free Bra
16 reviews
Colors:
Details:
  • Seamless wire-free T-shirt bra with secret lift cups
  • Level 1: Add Half Cup
  • Foam-lined cups and inner slings offer side support
  • Front adjustable, fully stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on October 20, 2014
Super comfy & Great Fit
Super comfy and great fit. looks good under clingy tops.
Bali: One Smooth U™ Ultra Light T-Shirt Bra
5 reviews
Colors:
Details:
  • Lightweight, breathable spacer T-shirt bra
  • Seamless, foam-lined underwire cups with mesh trim
  • Comfort U-back is designed to keep straps in place
  • 2-ply back for added back smoothing
  • Back adjustable, stretch straps convert to criss-cross
Featured Review:
on December 24, 2014
Like it, With Reservations
I wear 34DD and always have to use the loosest hook; in Bali original one smooth U I wear it this way. With this bra, while it is extremely comfortable and well-fitting, I have to wear it on the tightest hook. Thus I am not sure how long this bra will 'last'. Just FYI
Vanity Fair: Beauty Back™ Wire-Free Bra
28 reviews
Colors:
Details:
  • Full coverage, lightly padded wire-free bra
  • Back smoothing design eliminates back bulge
  • Fully adjustable, close-set, stretch straps won't slip
  • 3 column, 3 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on December 7, 2014
Love the shaping of this bra
I was looking for new bras at the mall & I found these in 42B so I tried these bras on. I love the fit & comfort of it the sides of the bra help shape me & the lining in the cups is just what I was looking for for no show thru! I know Vanity Fair has always been one of my favorite brands & this bras now one of my top picks!
Warner's: Friday's Wire-Free Bra
9 reviews
Colors:
Details:
  • Seamless, double-lined wire-free bra
  • Plushline® interior feels soft against skin
  • No-dig wings for ultimate comfort
  • Back adjustable, close-set, stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on June 24, 2014
Love the older version
My sister and I have ordered the older version of this bra several times. We are both disappointed that the style has been changed; however, we have both bought this new version in the hopes it will fit as well as the older version did. I would be happy to see it come in a 42 width but 40 is as large as it comes. I could use a big more room for comfort! I have a very difficult time finding bras that fit, so I hope you don't change anything else about this bra!
Vanity Fair: Age Defying Lift Wire-Free Bra
25 reviews
Colors:
Details:
  • Seamless foam-lined cup wire-free bra with subtle lift
  • Graduated padding offers lift without enhancement
  • Comfort front straps
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
Featured Review:
on December 7, 2014
Love the shaping of this bra
I went into the mall looking for new bras I found these in 42B went to the women's fitting room tried them on & I loved them the side band helps hold & shape me & the cups with the lite lining is perfect have no show thru! They wash up very well on delicate cycle & dry on low heat. I bought 3 of them! I love my Vanity Fair
Playtex: 18 Hour Comfortflex Wire-Free Bra
16 reviews
Colors:
Details:
  • Seamless, unlined full coverage wire-free bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Wider, smoother back for stability without ride-up
Featured Review:
on June 12, 2014
Comfortable and supportive
I was looking for a no-nonsense bra that would provide full coverage and support without having to be adjusted several times a day. This bra fits the bill perfectly. No bounce, no straps digging into my shoulders, not band riding up in the back. The fit is very flattering under clothing. The cup sizes do seem to run a little large. I am between a C and a D cup, and the 34C fits perfectly. I wish that more Playtex styles were available in a 34 band size.
Warner's: Back To Smooth Lift Wire-Free Bra
12 reviews
Colors:
Details:
  • Seamless, wire-free back smoothing bra
  • Level 1: Add Half Cup
  • Push-up pads offer natural lift for subtle enhancement
  • Comfortable, non-adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
Featured Review:
on November 11, 2013
I Love this bra !!!
This bra is the most comfortable bra I have ever worn . No underwire problems, feels like you are wearing nothing. I would recommend this product.
Venus: Full Figure Bra
16 reviews
Colors:
Details:
  • Supportive unlined 3-part cup underwire bra
  • Full cups with side boning for additional support
  • Back adjustable non-stretch straps
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
Featured Review:
on December 22, 2014
Nice Design, Good Support
I was down the my last bra when I ordered this one. The day after I ordered the wire broke through my last bra, a desperate sign indeed. I was relieved when the package arrived only a few days later. I tore open the package and changed bras immediately. Upon donning this magnificent holster, a coir of angels sang and heavenly light shone down on my breasts. This bra has a lovely subtle rose design which I enjoy, the bra is not padded but still supportive and the back has four clasps which give it a more supportive element as well. 10/10 would recommend to any busty lady looking for a dependable bra.
Barely There: CustomFlex Fit® Full Coverage Wire-Free Bra
20 reviews
Colors:
+2 more
Details:
  • Seamless foam-lined, wire-free bra
  • Easy sizing combines 16 band/cup sizes into five sizes
  • Back adjustable stretch straps
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on September 10, 2014
Love it
I love this bra!!!!! If u hate underwire bras and need a little,padding for sheer tops or tees, this is for you. It's comfortable, doesn't shrink and is just the perfect amount of oadding. Not too much.
Dominique: Seamless Strapless Bra
17 reviews
Colors:
Details:
  • Convertible underwire bra
  • Lightly padded cups offer a modest look
  • Hidden underwire and side boning for support
  • Supportive, stay-put silicone lining along edges
  • Matching adjustable stretch straps included
Featured Review:
on October 14, 2014
The best strapless bra!
I wear a 40DD, and finding a strapless bra that would hold me up was a difficult search. I'm so glad I stumbled across this one! It doesn't fall down; when I wear it without straps, there's no gap; and I feel as comfortable as I can in a bra with underwire. My favorite thing is that there aren't any seams so when I wear a skimpy shirt/dress there aren't any bra lines.
Warner's: Daisy Lace Wire-Free Bra
8 reviews
Colors:
Details:
  • Seamless, foam-lined bra with smooth floral design
  • Cups are lined with super soft Plushline for comfort
  • Adjustable back straps
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on June 27, 2014
My Favorite bra of all time
Hope they never discontinue it. I Have almost every color.
Bali: One Smooth U™ Side Support Bra
8 reviews
Colors:
Details:
  • Full coverage foam-lined cup underwire bra
  • Lace sling atop cups offer great side support
  • Non-stretch front straps, back adjustable straps
  • Comfort-U back design helps keep straps in place
  • 3 column, 2 row hook and eye back closure
Featured Review:
on April 24, 2014
Great Bra!!
I love this bra, I ordered 2 more. It fits well and is very comfortable. It doesn't show through white and light colored office blouses. I highly recommend this bra for wearing in an office.
Warner's: Cloud 9 Wire-Free T-Shirt Bra
2 reviews
Colors:
Details:
  • Seamless, wire-free T-shirt bra with foam-lined cups
  • Fully adjustable, stretch straps adjust in the front
  • 3 column, 2 row hook and eye back closure
  • Columns and rows increase with size
  • Super soft, stretch microfiber
Featured Review:
on September 7, 2014
Extreme Comfort!
This is so soft and cozy I could sleep in it! It fits true to size, has a wide band along the sides, and the straps are situated far enough in along the back that the straps stay up. I love the pale pink color of mine, and am reordering in another color.
Venus: Posture and Back Support Wire-Free Bra
Colors:
Details:
  • Seamed, unlined wire-free bra with back support
  • Wide back has criss-cross bands to support posture
  • Lace overlay atop molded cups with side boning
  • Non-adjustable stretch straps
  • 1 column, 7 row hook and eye front closure
Barely There: CustomFlex Fit® Reversible Wire-Free Bra
3 reviews
Colors:
Details:
  • Reversible, wire-free bra with simplified sizing
  • Flexible double-layer molded cups shape to your body
  • Easy sizing combines 16 band/cup sizes into 5 sizes
  • Knit-in zones under bust provide targeted support
  • Color white is white on both sides
Featured Review:
on November 29, 2013
Great lounging/sleep bra
great lounging sleep bra no wires and fits comfortable.. I wear a 40c so wouldn't be a good everyday bra
Barely There: We Have Got Your Back Bra
12 reviews
Colors:
Details:
  • Seamless, foam-lined cup underwire T-shirt bra
  • Double-lined wings help eliminate back bulge
  • Back adjustable, close-set, stretch straps won't slip
  • 3 column, 2 row hook and eye back closure
  • Stretch microfiber
Featured Review:
on August 6, 2014
Awesome fit
THis bra is great. For many years I wore the wrong size bra 34A when I should have been wearing 34B. Ordered this in 34B bra and it's perfect. Stays in place, the underwire does not poke, and it fits like it was made just for me. Also the thicker band in the back is an added bonus, so there is no back fat when wearing tighter tops. I purchased mine over a year ago and still going strong, after laundering almost weekly in warm water and hanging to dry.
Playtex: 18 Hour Cooling Comfort Wire-Free Sports Bra
32 reviews
Colors:
Details:
  • Light control, wire-free sports bra
  • Lightly lined cups with cooling comfort airfoam fabric
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Wider, smoother back for stability without ride-up
Featured Review:
on September 4, 2014
Pick of the Litter
This bra does not bind. It offers adequate support. I bought 4 bras of different brands. This was the pick of the litter, so I ordered 4 more. I have a problem with allergies to elastic and this one does not raise a rash.
Playtex: 18 Hour Smoothing Wire-Free Bra
29 reviews
Colors:
Details:
  • Seamless, lightly-lined wire-free back smoothing bra
  • TruSUPPORT® 4-way support system solves fit concerns
  • Higher sides and rounder cups for secure coverage
  • Cushioned comfort straps relieve shoulder pressure
  • Wider, smoother back for stability without ride-up
Featured Review:
on August 28, 2014
Very supportive bra.....
and I like the front closure feature. Comfortable for full figured ladies.
Playtex: Cross Your Heart Wire-Free Bra
18 reviews
Color:
Details:
  • Seamless, lightly-lined wire-free bra
  • Sheer, firm mesh wings and center detail
  • Close-set straps won't slip
  • Fully adjustable, stretch straps for A, B, and C cups
  • Front adjustable, non-stretch straps for D cups
Featured Review:
on July 31, 2014
Playtex has been my Bra of choice for years.
Back in the 70s at 45 I still had perky 36C breast. My Playtex Bra kept my sisters looking like headlights. At 65 my 36B sisters began to look towards the ground. My Playtex Bra kept them firmly in place. At 85 gravity has finely won the battle and my 36A sisters have become 36A LONG. My Playtex Bra is doing a fine job of keeping them from looking like two raw eggs hanging on a nail. Joyce
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