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38E NEW ARRIVALS

73 Results
38E NEW ARRIVALS (73 Results)
  • Wacoal Basic Beauty T-Shirt Bra
    • Wacoal:
    • Basic Beauty T-Shirt Bra
    • 132 reviews
    • Colors:
    • +3 more
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on February 13, 2017
    • Most comfortable and flattering bra I've owned
    • Until I discovered this bra, I thought I was doomed to be uncomfortable because of my size. I now own seven of them and wear them exclusively. The bra is very comfortable and very flattering, a combination I didn't think I could find in size 40G. The straps don't slip, and the bra looks great under any type of shirt or blouse. I hope Wacoal never stops making them!
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  • Wacoal Basic Beauty Bra
    • Wacoal:
    • Basic Beauty Bra
    • 181 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive, full coverage seamless underwire bra
    • Stretchy molded cups provide a custom fit
    • A great bra for those who aren't quite even on both sides
    • Exceptional support added due to built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 8, 2017
    • Comfortable Bra
    • It's lacking a little support, for me. However it's very comfortable days when I don't need much lift.
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  • Natori Feathers Plunge Bra
    • Natori:
    • Feathers Plunge Bra
    • 36 reviews
    • Colors:
    • +6 more
    Details:
    • This T-shirt bra offers a beautiful sexy look on body
    • Featherlight contour pads offer a natural lift
    • Deep plunging underwire works great with low cut tops
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 30, 2017
    • Ideal for WIDER-SET Breasts
    • If you can achieve cleavage no-problemo, then this bra probably isn't for you. This bra is amazing for women with wider-set breasts. I absolutely love it :)
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  • Bali Passion for Comfort Minimizer Bra
    • Bali:
    • Passion for Comfort Minimizer Bra
    • 96 reviews
    • Colors:
    • +3 more
    Details:
    • Minimize bustline up to one inch in this underwire bra
    • Natural shape maintained in molded double-layer cups
    • Added coverage and support thanks to the full cups
    • Cushioned back adjustable stretch straps
    • Arched center panel is great for high tummies
    • Featured Review:
    • on February 16, 2017
    • Love this bra!
    • Had this bra years ago and loved the comfort of fit and fabric. Just purchased several more once again because they are so comfortable, affordable, made well, and this particular style gives a nice rounded profile because it's a minimizer
    ×
  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 77 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on January 3, 2017
    • Sexy!
    • I ordered this as a cute and sexy bra to wear. It fits great and is super cute!
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  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    • +2 more
    Details:
    • Look beautiful in this floral lace underwire bra
    • Get a voluptous look without the weight of push-up pads
    • Memory foam-lined cups lift the bust off the body
    • Decorative, plush-lined stretch straps are back adjustable
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
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  • Wacoal Lace Affair Bra
    • Wacoal:
    • Lace Affair Bra
    • 5 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this beautiful lace bra
    • Superior lift due to seamed, unlined underwire cups
    • Opaque jacquard bottom cups and inner slings for support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • Featured Review:
    • on January 15, 2017
    • Comfort
    • I bought it last month and am very with the the comfort and support.
    ×
  • Cleo by Panache Marcie Balconette Bra
    • Cleo by Panache:
    • Marcie Balconette Bra
    • 18 reviews
    • Colors:
    Details:
    • Natural shape maintained in double-layer cups
    • Great support thanks to 3-part seams and underwire
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 13, 2017
    • Awesome Bra
    • Size is dead-on, and the girls look amazing. Definitely shows some cleavage, but I haven't had to readjust often, like I normally do with bras with a lower cut. I find it very comfortable, but I could see it not being ideal if you're bothered by lace and the feeling of being pushed-up a bit. If you're looking for something cute/sexy that's still comfortable for everyday wear, it's a great choice. I'm buying another color now. If you're in the US, keep in mind this is a UK-sized bra, so be sure to convert your size.
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  • Curvy Kate Princess Plunge Bra
    • Curvy Kate:
    • Princess Plunge Bra
    • 7 reviews
    • Colors:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your natural shape in double-layer balcony cups
    • Velour polka dots and lace-up ribbon adds a chic touch
    • Great for low-cut necklines thanks to plunging front
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on February 3, 2017
    • Pretty Bra
    • I've been searching for a bra that is both plunge and backless / low back but I can't find the perfect one. I picked up this one to wear with a modification strap to lower the back. It is very pretty and fits me well (5'2", 135 lb, UK 30G). It feels secure and will work for my gown. I'm not sure how stable it would be for an all-day or casual bra, but for what I need, it will be perfect.
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  • Calvin Klein Perfectly Fit Modern T-Shirt Bra
    • Calvin Klein:
    • Perfectly Fit Modern T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Prevent show-through in this seamless, underwire T-shirt bra
    • Lightweight memory foam cups contour to your shape
    • Customize the fit with back adjustable, stretch straps
    • 3 column, 2 row hook and eye back closure
    • Ultra-luxe, stretch microfiber
    • Featured Review:
    • on November 10, 2016
    • Super comfortable
    • Fits as expected and is very comfortable. Would buy again
    ×
  • Wacoal Ultimate Side Smoother Bra
    • Wacoal:
    • Ultimate Side Smoother Bra
    • 26 reviews
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra
    • Extra side coverage eliminates underarm bulge
    • Prevent show-through with foam-lined underwire cups
    • End strap slipping with adjustable, close-set straps
    • Smooth, seamless microfiber cups and tulle
    • Featured Review:
    • on February 12, 2017
    • Love this bra!
    • Fits perfectly and holds my sides in with comfort. Underwrites do not poke. Love it domicile I bought 2 more.
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  • Wacoal Embrace Lace Bra
    • Wacoal:
    • Embrace Lace Bra
    • 79 reviews
    • Colors:
    Details:
    • Beautiful signature lace underwire bra
    • Superior lift and natural shape thanks to seamed cups
    • Added support from built-in inner slings
    • Fully adjustable stretch straps
    • Smooth, semi-sheer lace and mesh
    • Featured Review:
    • on February 14, 2017
    • Happy DD'S
    • When the DD's are happy ( no pinching, itching, straps falling from shoulders) ... my body is smiling !!!
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  • Wacoal La Femme T-Shirt Bra
    • Wacoal:
    • La Femme T-Shirt Bra
    • 54 reviews
    • Colors:
    Details:
    • Irresistible and charming underwire T-shirt bra
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Achieve a smooth silhouette with foam-lined cups
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on November 8, 2016
    • Fantastic Bra
    • I love this bra. It is very comfortable and looks great. Very flattering. I have ordered extra ones in fear of this model being discontinued!
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  • b.tempt'd by Wacoal Ciao Bella Balconette Bra
    • b.tempt'd by Wacoal:
    • Ciao Bella Balconette Bra
    • 47 reviews
    • Colors:
    • +3 more
    Details:
    • A beautiful bra designed with the perfect fit in mind
    • Lovely contrasting lace overlay on foam-lined cups
    • Contemporary, balconette underwire bra with subtle lift
    • Double front straps and stretch back adjustable straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 14, 2016
    • Every Day Comfort
    • This is one of my every day bras- the princess seams lie flat underneath T-shirts and blouses, and it is just ridiculously comfortable AND pretty!
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  • Wacoal Front-Zip Medium Impact Sports Bra
    • Wacoal:
    • Front-Zip Medium Impact Sports Bra
    • 7 reviews
    • Colors:
    Details:
    • Finally! A sports bra that works just as hard as you do
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups support each breast individually
    • Prevent bounce and fully encapsulate bust with high center gore
    • Keep your shape and modesty with foam-lined, underwire cups
    • Featured Review:
    • on January 9, 2017
    • Racerback bra for larger cup sizes
    • It is nearly impossible to find a racerback bra for larger cup sizes that is not a convertible bra. I was so happy that Wacoal designed this one. Very comfortable and supportive. It does run a bit small so I would order a couple of sizes to see what fits best. I normally wear a 34G and wear a 36G.
    ×
  • Freya Deco Vibe Convertible Plunge T-Shirt Bra
    • Freya:
    • Deco Vibe Convertible Plunge T-Shirt Bra
    • 13 reviews
    • Colors:
    Details:
    • Achieve a smooth silhouette with underwire contour cups
    • Great for low-cut necklines thanks to plunging front
    • Adjustable, stretch back straps with J-hook conversion
    • 3 column, 2 row hook and eye back closure
    • Stretch microfiber
    • Featured Review:
    • on November 6, 2016
    • Great fit
    • Bought this about a month ago I only wear this bra it has great comfort and support and a pretty bar
    ×
  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • 7 reviews
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Custom, comfortable fit thanks to stretch top cup
    • Brushed elastic underband clings comfortably to body
    • Customize the fit with the fully adjustable stretch straps
    • Featured Review:
    • on February 17, 2017
    • Perfect for petite frames!
    • So glad BN recommend this to me! Low cut cups come nowhere near my armpits and the straps are so short I actually don't have to adjust them for a change. Great uplift similar to a push-up bra. Love it!
    ×
  • Leading Lady Front Close Wire-Free Leisure Bra
    • Leading Lady:
    • Front Close Wire-Free Leisure Bra
    • Colors:
    Details:
    • Put on the Most Comfortable Bra in America™!
    • Fun leopard pattern adds flair and femininity
    • Light support, darted, wire-free molded cups
    • Easy on / off front close feature
    • Straps to stay in place thanks to U-back design
    ×
  • Charnos Suzette Balcony Bra
    • Charnos:
    • Suzette Balcony Bra
    • Colors:
    Details:
    • Stunning and elegant embroidered underwire balcony bra
    • Supportive, 4-part cups encase and support even the fullest bust
    • Eliminate sliding straps due to unique scalloped edging
    • Fully adjustable stretch straps offer a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Olga Signature Support® Satin Bra
    • Olga:
    • Signature Support® Satin Bra
    • 73 reviews
    • Colors:
    Details:
    • Mirror your natural shape in an unlined, molded cup bra
    • Get all-day comfort thanks to the padded underwire
    • Flattering lift and support from built-in inner slings
    • Minimize bulge with smoothing wings and back
    • End strap slipping with back adjustable, close-set straps
    • Featured Review:
    • on February 7, 2017
    • Best bra ever
    • This the best bra I've ever worn. It has the support I need at a 40DDD, the softness and coverage is wonderful.
    ×
  • Warner's No Side Effects™ T-Shirt Bra
    • Warner's:
    • No Side Effects™ T-Shirt Bra
    • 33 reviews
    • Colors:
    • +3 more
    Details:
    • Feel confident in this side smoothing, underwire T-shirt bra
    • Minimize bulge with smoothing, extra wide sides
    • Prevent show-through with seamless foam-lined cups
    • Easy-to-reach, front adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 31, 2017
    • Husband likes it
    • Easy put on and take off. Husband loves it So do I
    ×
  • Vanity Fair Beauty Back™ Back Smoothing T-Shirt Bra
    • Vanity Fair:
    • Beauty Back™ Back Smoothing T-Shirt Bra
    • 25 reviews
    • Colors:
    • +3 more
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined demi cups offer great shape
    • Shapes and smoothes from all sides eliminating any bulge
    • Easy-to-reach, front adjustable stretch straps
    • Seamless, stretch microfiber
    • Featured Review:
    • on December 11, 2016
    • My best bra ever
    • I bought two bras in April and had them shipped to Europe. What a great decision! I have had them for over 9 months now and they are simply the best bras I ever owned. Comfortable, I can wear them under anything, and the material is such that it does not smell even on hot sticky summer days. Simply wow.
    ×
  • Curvy Kate Smoothie Soul Plunge T-Shirt Bra
    • Curvy Kate:
    • Smoothie Soul Plunge T-Shirt Bra
    • Color:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Supportive foam-lined cups with sexy deep plunge
    • Contrast decorative button and scalloped trim
    • Speckled stitching on adjustable stretch straps
    • Straps convert to racerback with J-hook
    ×
  • Wacoal Stark Beauty Demi Bra
    • Wacoal:
    • Stark Beauty Demi Bra
    • Colors:
    Details:
    • Feel elegant in this seamless floral lace demi bra
    • Maintain natural shape with lightly lined, underwire molded cups
    • Keep breasts centered thanks to mesh inner slings
    • Minimize slippage with close-set back adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    ×
  • Calvin Klein Perfectly Fit Convertible T-Shirt Bra
    • Calvin Klein:
    • Perfectly Fit Convertible T-Shirt Bra
    • Colors:
    Details:
    • Get the perfect fit in this comfortable T-shirt bra
    • Lightweight memory foam cups contour to your shape
    • Hint of covered lace detail at bustline adds a feminine touch
    • Invisible under clothes for a versatile wear
    • Adjustable stretch straps convert to criss-cross
    ×
  • Natori Pure Luxe T-Shirt Bra
    • Natori:
    • Pure Luxe T-Shirt Bra
    • 29 reviews
    • Colors:
    Details:
    • This everyday T-shirt bra offers fuller coverage for modesty
    • Stretch cups offer an easy fit and underwire lifts and shapes
    • Two-ply seamless laser-cut wings for ultimate comfort
    • No elastic touches skin which makes this bra so comfortable
    • Feminine lace front straps adjust in back for a custom fit
    • Featured Review:
    • on December 25, 2016
    • Smooth, well fitting bra
    • Have worn Natori Pure Luxe T-shirt bra for 6 weeks now. Will not go back to cheap bras. This one supports and smooths making t-shirts and close fitting garments look great on me. Very comfortable.
    ×
  • Panache Jasmine Balconette Bra
    • Panache:
    • Jasmine Balconette Bra
    • 30 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this unlined balconette bra
    • Excellent shape thanks to seamed, underwire cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch mesh
    • Hook count: 2-hook = D-G cups
    • Featured Review:
    • on February 5, 2017
    • Great lightweight support and lift
    • I was wearing the Panache Envy and like it. However, I wanted something smoother as the pattern showed through. So, I tried this one, choosing the beige color. I prefer it to the Envy because no pattern shows through and the straps are not as stretchy. The seams do show, but I can deal with that.
    ×
  • Elomi Carmen Stretch Convertible Plunge Bra
    • Elomi:
    • Carmen Stretch Convertible Plunge Bra
    • 25 reviews
    • Colors:
    Details:
    • Get unparalleled support in this unlined, underwire plunge bra
    • Seamed, 4-part cups keep breasts lifted and centered
    • Center underband stretches for a comfortable fit on torso
    • Additional support thanks to sturdy powernet mesh wings
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on February 6, 2017
    • Love It!!
    • I got this bra over a year and a half ago, and I loved it so much I got 2 more. I'm currently looking to get 2 more because the ones I have are starting to wear out. Being someone that is bigger chested, and plus size, I was very happy with these bras. I don't feel like I spill out, but they're still great with lower cut shirts. I also think these a very comfortable.
    ×
  • Freya Fancies Plunge Balcony Bra
    • Freya:
    • Fancies Plunge Balcony Bra
    • 3 reviews
    • Colors:
    Details:
    • Mirror your natural shape in this stunning plunge bra
    • 3-part double layer underwire cups provide lift and support
    • Boning on back offers structured support
    • Customize the fit with adjustable stretch straps
    • Gated back with 3 column, 1 row hook and eye closure
    • Featured Review:
    • on January 24, 2017
    • Nice sexy comfortable bra!
    • I love this bra because I could get it in my size and it is very sexy! My husband likes it too! The straps slip down a lot but I've always had that problem with bras.
    ×
  • Natori Yogi Convertible Sports Bra
    • Natori:
    • Yogi Convertible Sports Bra
    • 23 reviews
    • Colors:
    • +2 more
    Details:
    • Enjoy your workout in this medium-impact sports bra
    • Built for mid-impact activities such as Cycling
    • Encapsulated cups for support; compression for holding
    • Hidden underwire and foam cups create a rounded shape
    • Supportive full coverage cups for complete containment
    • Featured Review:
    • on February 6, 2017
    • Yogi sports bra is so comfortable
    • I am so glad I bought this bra. I can wear it for long periods of time. I was fitted at a retail store.
    ×
  • Le Mystère Maximum Control Sports Bra
    • Le Mystère:
    • Maximum Control Sports Bra
    • 19 reviews
    • Colors:
    • +3 more
    Details:
    • Train in comfort in this cushioned underwire sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups support each breast individually
    • Prevent show-through with the lightweight foam-lined cups
    • Supportive, power mesh wings anchor to the body
    • Featured Review:
    • on February 17, 2017
    • incredibly supportive sports bra
    • I wear a 32G and participate in a lot of high intensity workouts. This sports bra is incredible. I wear the straps crossed though they are convertible so you can wear them straight which is a nice feature. The band is very snug even on the loosest hooks which makes getting into this bra a little tough but once it's on, the support is amazing. I feel 100% supported and confident that the ladies aren't going anywhere no matter what level of activity I am participating in. highly recommend!
    ×
  • Playtex 18 Hour Original Comfort Strap Wire-Free Bra
    • Playtex:
    • 18 Hour Original Comfort Strap Wire-Free Bra
    • 119 reviews
    • Colors:
    • +8 more
    Details:
    • Superior support and comfort in this wire-free bra
    • TruSUPPORT® 4-way support system solves fit concerns
    • Secure coverage with high sides and rounder cups
    • Shoulder pain relief thanks to wide comfort straps
    • Won't ride-up thanks to wide, smoother back
    • Featured Review:
    • on February 15, 2017
    • Great support!
    • I've worn this style for many years and always come back!
    ×
  • Chantelle C Magnifique Minimizer T-Shirt Bra
    • Chantelle:
    • C Magnifique Minimizer T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline by one inch in this minimizer bra
    • Seamless foam cups make this the perfect T-shirt bra
    • Great shape due to fuller coverage and supportive underwire
    • Eliminate back bulge with wide, smoothing back wings
    • End strap slipping with adjustable, leotard back straps
    • Featured Review:
    • on February 8, 2017
    • Best comfortable everyday bra ever!
    • This bra is by far one of the most comfortable bras I have ever put on! Plus, this bra makes me look great underneath everything (including my T-Shirts)! Bonus, there is no poke through at the nipple area, which I sometimes have sensitivity to! The best part of this bra is that it really contains and minimizes without making my chest look as flat as a wall, I still have shape! This fits true to size! Love this bra!
    ×
  • Leading Lady Front-Close Racerback T-Shirt Bra
    • Leading Lady:
    • Front-Close Racerback T-Shirt Bra
    • 20 reviews
    • Colors:
    Details:
    • Feel the comfort and support of this racerback bra
    • Achieve a smooth, sculpted silhouette with contour cups
    • Shoulder pain relief due to wide comfort front straps
    • Customize the fit with back adjustable stretch straps
    • Easy on, easy off with this sliding bar front closure
    • Featured Review:
    • on February 9, 2017
    • Comfortable and flattering
    • I was thrilled to find a bra in my exactly size. The racerback is comfortable and supportive. I find my back and neck aching less while I work. The underwire can shift and be noticeable every now and then. Otherwise it's great.
    ×
  • Olga No Side Effects™ T-Shirt Bra
    • Olga:
    • No Side Effects™ T-Shirt Bra
    • 16 reviews
    • Colors:
    • +3 more
    Details:
    • Eliminate underarm bulge in this side smoothing bra
    • Prevent show-through with seamless, foam-lined underwire cups
    • Superior back smoothing thanks to laser-cut wings
    • Easy-to-reach, front adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 12, 2017
    • Great fit and comfortable
    • Just got this bra and am impressed with the fit. The extra side coverage is awesome. No fat rolls under the arms.
    ×
  • Olga Luxury Lift® Bra
    • Olga:
    • Luxury Lift® Bra
    • 56 reviews
    • Colors:
    • +2 more
    Details:
    • Supportive lift thanks to powerful fabrication in cups
    • Mirror your natural shape in unlined underwire cups
    • Adjustable, close-set, stretch straps stay in place
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 16, 2017
    • Comfortable and practical
    • I bought this about a month ago and it fits well with the rest of my wardrobe.
    ×
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