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30FF NEW ARRIVALS

26 Results
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30FF NEW ARRIVALS (26 Results)
  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 51 reviews
    • Colors:
    • +2 more
    Details:
    • Push your limits in this high intensity, underwire sports bra
    • Built for high-impact activities such as Running or Zumba
    • Encapsulated cups for support; compression for holding
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on February 23, 2017
    • Comfortable and Supportive
    • It fits and supports like a regular bra but the material is stiffer. Even with a heavier fabric it's really comfortable. However, with all the seaming it's not the smoothest look under a T-shirt. The racer back option is not practical for me, it means having to re-adjust the strap length. I had to wash it well before 1st wearing because the elastic in the straps was squeaky. It seems to be fine now. Also, because of the side boning, this is not an all day bra for me as it starts to chafe eventually.
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  • Panache Envy Balconette Bra
    • Panache:
    • Envy Balconette Bra
    • 39 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this balcony underwire bra
    • Added support thanks to side slings and 4-part cups
    • Perfect fit with stretch lace top cups
    • End strap slipping with adjustable, close-set straps
    • Stretch microfiber lace and power mesh wings
    • Featured Review:
    • on March 18, 2017
    • Best bra I've had in a long time except for straps
    • After years of buying ill-fitting bras from "specialty" stores, I finally go the courage to buy online and bought this bra. This one fits me 90%, which is really good. The cup fabric is lightweight and comfortable. The band was scratchy for the first few months but has relaxed with wear. The left strap will NOT stay on. I have narrow sloping shoulders and these straps, like the straps of EVERY OTHER BRA in this size, are set too wide. So I just yank the left strap up all day when no one is watching. Seriously, the other bras I've had for the last decade fit so poorly that this is fine with me.
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  • Charnos Sienna Side Support Bra
    • Charnos:
    • Sienna Side Support Bra
    • 10 reviews
    • Colors:
    Details:
    • Get beautiful natural shape in this lovely full cup underwire bra
    • Stunning embroidery adorns top of supportive 4-part cups
    • Seamed cups offer lifted shape and centered breasts
    • Strap stays put thanks to semi-rigid detailing
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on March 13, 2017
    • Love the fit, but it comes up really high
    • I love the fit on this bra -- very supportive. I wanted to love it, but it comes up really high so I had to return it :(
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  • Freya Hero Side Support Plunge Bra
    • Freya:
    • Hero Side Support Plunge Bra
    • 8 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this pretty underwire bra
    • Fantastic support with seamed 4-part cups
    • Reinforced rigid side panel keeps natural bust shape
    • Sexy deep front plunge makes it ideal for low-cut tops
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on January 23, 2017
    • Firey Plunge
    • This bra is wonderful to give you that little sexy pick me up. The fabric is quite transparent but still gives nice shape and lift for everyday wear. I find the band is on par for fit with other Freya bras as are the cup sizes.
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  • Pour Moi Amour Lace Bra
    • Pour Moi:
    • Amour Lace Bra
    • 13 reviews
    • Colors:
    • +2 more
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Vibrant contrast double-lined underwire cups
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 19, 2017
    • very comfortable!
    • I bought this I didn't have it no more than 2 weeks and the wire popped through
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  • Pour Moi Electra Balconette Bra
    • Pour Moi:
    • Electra Balconette Bra
    • Colors:
    Details:
    • Achieve great lift in this foam-lined underwire bra
    • Strategically placed seams offers excellent support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
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  • Parfait Sandrine Longline Plunge Bra
    • Parfait:
    • Sandrine Longline Plunge Bra
    • Colors:
    Details:
    • Fall in love with this romantic floral lace, longline bra
    • Structured foam-lined contour cups add lift and shape
    • Floral lace highlights the flattering deep plunging neckline
    • Reinforced underbust and side boning helps promote support
    • Shimmery, fully adjustable, close-set, stretch straps
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  • Curvy Kate Vixen Balconette Bra
    • Curvy Kate:
    • Vixen Balconette Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this balconette bra
    • Natural lift thanks to the seamed, darted underwire cups
    • Cups are foam-lined and fully opaque for modesty
    • Customize the fit with adjustable stretch straps
    • Smooth 2 column, 3 row hook and eye back closure
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  • Panache Penny Bra
    • Panache:
    • Penny Bra
    • Color:
    Details:
    • Look and feel fantastic in this incredible underwire full cup bra
    • Supportive lift thanks to vertical seam stitching on 4-part cups
    • Eliminate slipping straps with close-set strap positioning
    • Bra stays anchored to body with power mesh back wings
    • Customize your fit with fully adjustable stretch straps
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  • Cleo by Panache Piper Longline Bra
    • Cleo by Panache:
    • Piper Longline Bra
    • 3 reviews
    • Colors:
    Details:
    • Look stunning in this supportive longline bra
    • Great lift due to 3-part unlined underwire demi cups
    • Side boning provides a structured fit
    • Adjustable stretch straps with stay-put scallop edging
    • 3 column, 5 row hook and eye back closure
    • Featured Review:
    • on March 18, 2017
    • Super cute, cup runs small
    • Super cute long line, but the cup runs rather small. Generally I'm always a 34H but on this one they run like 1/2-1 cup to small. Otherwise, lovely piece.
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  • Fantasie Angelina Side Support Bra
    • Fantasie:
    • Angelina Side Support Bra
    • Color:
    Details:
    • Sexy meets sophistication in this embroidered underwire bra
    • Supportive seamed cups provide a natural breast shape
    • Cups seams lift while elastic trim on cups offer a custom fit
    • Comfortable stretch wings will not dig and offer fuller coverage
    • Say goodbye to slipping straps thanks to U-back design
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  • Fantasie Sasha Side Support Bra
    • Fantasie:
    • Sasha Side Support Bra
    • Color:
    Details:
    • Gorgeous and sophisticated floral print bra
    • Breasts are lifted with deep underwire cups and vertical seaming
    • Excellent side support thanks to 4-part cup design
    • Get a custom fit with fully adjustable limited stretch straps
    • Adjusters stay in place with unique scalloped edging on straps
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  • Freya Fresco Side Support Bra
    • Freya:
    • Fresco Side Support Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this pretty underwire bra
    • Fantastic support with seamed 4-part cups
    • Reinforced rigid side panel keeps natural bust shape
    • Sexy deep front plunge makes it ideal for low-cut tops
    • End strap slipping with fully adjustable, close-set straps
    ×
  • Scantilly by Curvy Kate Surrender Bra
    • Scantilly by Curvy Kate:
    • Surrender Bra
    • 1 review
    • Color:
    Details:
    • Exude sexy in this ultra-sheer underwire tulle bra
    • Plunging 3-part cups offer incredible shape and support
    • Delicate embroidery trim adds a feminine flair to this style
    • Customize your fit with fully adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on March 23, 2017
    • Sexy Sexy Details
    • This was the first Scantilly bra I've tried and i fell in love! So many sexy details - scalloped edging, sheer cups, cage straps, contrast stitching. Perfect for date night, but will also lay flat under most everyday clothes. I was surprised by how supportive it was for a sheer bra - I normally wear freya (32G) and the fit and shape were exactly what I'm used to. had to tighten the straps all the way to get the cage straps to lay flat - if your should straps are too loose the cage straps will hang. overall, LOVED.
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  • Scantilly by Curvy Kate Unleashed Balconette Bra
    • Scantilly by Curvy Kate:
    • Unleashed Balconette Bra
    • Color:
    Details:
    • Exude sexy in this flirty, leather-like underwire balconette bra
    • Supportive, foam-lined cups with vertical seaming for lift
    • Customize the fit with adjustable stretch straps
    • Smooth 3 column, 3 row hook and eye back closure
    • Luxe stretch polyester blend with power mesh back wings
    ×
  • Pour Moi Electra Bra
    • Pour Moi:
    • Electra Bra
    • Colors:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your shape in double-layer cups with lace trim
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
    ×
  • Fantasie Rebecca Lace T-Shirt Bra
    • Fantasie:
    • Rebecca Lace T-Shirt Bra
    • Color:
    Details:
    • Get a smooth silhouette with this breathable T-shirt bra
    • Prevent show-through with seamless spacer underwire cups
    • Spacer fabric gives opacity like foam minus the weight
    • End strap slipping with adjustable, leotard back straps
    • Smooth, 3 column, 2 row hook and eye back closure
    ×
  • Fantasie Grace Balcony Bra
    • Fantasie:
    • Grace Balcony Bra
    • Color:
    Details:
    • Get gorgeous shape in this unlined, underwire balcony bra
    • Supportive, 3-part cups promote natural looking lift and shape
    • Fully adjustable, close-set, stretch straps won't slip
    • Firm stay-put strap support due to unique scallop edge
    • Smooth, 3 column, 2 row hook and eye back closure
    ×
  • Anita Air Control High Impact Wire-Free Sports Bra
    • Anita:
    • Air Control High Impact Wire-Free Sports Bra
    • Colors:
    Details:
    • Keep cool in this breathable, wire-free sports bra
    • Fit Note: Runs small; please size up in cup and band
    • Built for high-impact activities such as Zumba
    • Encapsulated cups for support; compression for holding
    • Superior airflow thanks to air-permeable Delta Pad cups
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  • Cleo by Panache Koko Muse Plunge T-Shirt Bra
    • Cleo by Panache:
    • Koko Muse Plunge T-Shirt Bra
    • 4 reviews
    • Colors:
    Details:
    • The perfect fun and flirty underwire, T-shirt bra
    • Dramatic plunging neckline make this bra perfect for summer tops
    • Adjustable, stretch straps convert to racerback thanks to J-hook
    • Plush, 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on May 4, 2016
    • This bra is very soft to the touch
    • I love how soft this bra is. It's great for my sensitive skin. I also appreciate that it doesn't come up high, despite being produced in a larger cup. I may be well endowed, but I also have a prominent sternum. The cups, themselves, don't really give much support. They are soft, but they aren't firm: hence, why I said minimally supportive. I found this bra runs true to size for me, if you go by European sizing (G in Eu equals H or HH in American cup sizing). The band size is also accurate for me. In most brands, I wear a 34. This one is no different.
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  • Cleo by Panache Mimi Balconette Bra
    • Cleo by Panache:
    • Mimi Balconette Bra
    • 5 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this balconette bra
    • Supportive, foam-lined underwire cups
    • Customize the fit with back adjustable stretch straps
    • 3 colums, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on January 26, 2017
    • Super cute
    • Love this bra. I wear it all the time and it looks great and is comfortable. Super cute and I did get the matching underwear with it too. It is not boring, enough padding to where you cannot see your nipples through clothing and gives the girls a nice lift.
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  • Cleo by Panache Kayla Balconette Bra
    • Cleo by Panache:
    • Kayla Balconette Bra
    • 2 reviews
    • Colors:
    Details:
    • Achieve great support in this lovely underwire balcony bra
    • Mirror your shape in 3-part seamed unlined cups
    • Contrast lace and scallop edging adds a feminine touch
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on March 22, 2017
    • Great fit for even, moderately-projected 30E
    • I was looking for a few new bras for spring. This one has a cute pattern and fits perfectly-- I've lost a little bit of weight, but my previous best fit was 30F Cleo Zia, if that helps anyone. I'm even, close set, moderately projected and measure 30E with 28F being a better fit in some brands. Didn't have any problems with the lace or band being uncomfortable. This is a balconnet bra, so you can still see the lines under a t-shirt, but other than that it's great.
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  • Cleo by Panache Skye Balconette Bra
    • Cleo by Panache:
    • Skye Balconette Bra
    • Colors:
    Details:
    • Achieve great support in this lovely underwire balcony bra
    • Mirror your shape in 3-part seamed double-layer cups
    • Contrast lace and scallop edging adds a feminine touch
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Cleo by Panache Breeze Balconette Longline Bra
    • Cleo by Panache:
    • Breeze Balconette Longline Bra
    • 2 reviews
    • Color:
    Details:
    • Look great and feel support in this longline balconette
    • Achieve dramatic uplift with underwire contour cups
    • Reinforced support thanks to side boning
    • Back adjustable stretch straps
    • 5 colums, 2 row hook and eye back closure
    • Featured Review:
    • on October 10, 2016
    • Lovely bra
    • This is the first bra I bought. It was too large so I sent it back and worked with a bra fit specialist and ordered another one in my correct size. I'm a 28I so I can also get a 30G UK. I love it, its my favorite bra. I'm 52 and it gives me a smooth back without skin bulging on my back.
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  • Natori Pure Allure T-Shirt Bra
    • Natori:
    • Pure Allure T-Shirt Bra
    • 8 reviews
    • Colors:
    Details:
    • Luxurious T-shirt bra offers both support and comfort
    • Achieve a smooth silhouette with contour underwire cups
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Secure and custom fit thanks to power mesh wings
    • Customize the fit with fully adjustable stretch straps
    • Featured Review:
    • on February 12, 2017
    • Love this bra!
    • I bought this bra almost two years ago and I'm so glad I did. The fit is perfect, the bra is supportive, padded but not too padded, and it's very comfortable. This bra started out as my every day bra and ended up being my bra I wear for work. I'm a hairstylist so I move my arms around a lot and really push this bra to it's wearable limits. I've been wearing this bra to work for almost a year now and it's finally starting to show some wear. (The wire started poking through very recently, which I find very impressive considering I wear this bra for 40+ hours a week, every week.) I wear tighter cotton shirts at work and don't really notice it showing through too much other than the fabric stretching and, of course you can see through a little. I wear baggy more relaxed shirts at home and this bra doesn't show through and it's comfortable to relax in. (Note that I have this bra in black and all the shirts I wear are black too) The shoulder straps do tend to slip down with repeated wear, but once I re-tighten them they stay up just fine. Overall: Great bra . great quality, and I would definitely recommend it!
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  • Panache Ava Plunge Bra
    • Panache:
    • Ava Plunge Bra
    • 2 reviews
    • Colors:
    Details:
    • Feel extraordinary in this lace and tulle plunge demi bra
    • Supportive, 3-part seamed underwire cups shape and lift
    • Perfect under low-cut tops thanks to plunging neckline
    • Smart inner sling provides forward facing, natural shaped breasts
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on January 6, 2017
    • Fits like a dream
    • It just came in and I tried it on and fell in love it fits perfect
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