30E NEW ARRIVALS

39 Results
30E NEW ARRIVALS (39 Results)
  • Panache Ultimate Maximum Control Sports Bra
    • Panache:
    • Ultimate Maximum Control Sports Bra
    • 531 reviews
    • Colors:
    Details:
    • Bounce reduced by 83% when wearing our #1 sports bra
    • Each breast is supported with smooth underwire cups
    • Firm support provided by foam cups and flexible underwire
    • Breathable mesh insert on front helps keep you cool
    • Stay dry with lightweight, moisture-wicking microfiber
    • Featured Review:
    • on August 22, 2016
    • Best bra I've ever owned
    • I highly recommend this product. It's to find bras that actually support my GG breasts while I workout. This bra defently does the trick. My one problem with it is the fabric in the middle above the underwire tends to crease, but its merely aesthetic. I really do love this bra. I'll definitely be buying more from this brand.
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  • Pour Moi Cherish Side Support Bra
    • Pour Moi:
    • Cherish Side Support Bra
    • 4 reviews
    • Colors:
    Details:
    • Achieve great side support in this 3-part cup unlined bra
    • Mirror your natural shape in double-layer cups
    • Side boning for added reinforcement
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on August 2, 2016
    • Sexy bra!
    • Had to return for a larger cup size. Fabric is scratchy but haven't washed it yet. Didn't plan on being larger so some clothes are tight. Good support!
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  • Wacoal Basic Beauty T-Shirt Bra
    • Wacoal:
    • Basic Beauty T-Shirt Bra
    • 109 reviews
    • Colors:
    • +3 more
    Details:
    • Achieve great support in this underwire T-shirt bra
    • Prevent show-through with seamless spacer-lined cups
    • Light, spacer fabric gives opacity like foam minus the weight
    • Smooth and soft bodysuede knit fabric lines the stretch cups
    • Exceptional shaping support from inner slings
    • Featured Review:
    • on August 25, 2016
    • Most comfortable bra!
    • I have a lot of trouble getting bras to not get uncomfortable half way thru the day. This Wacoal bra is worth the money!
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  • Wacoal Red Carpet Strapless Bra
    • Wacoal:
    • Red Carpet Strapless Bra
    • 72 reviews
    • Colors:
    Details:
    • Smooth silhouette in this strapless underwire bra
    • Added comfort with padded underband and foam-lined cups
    • Virtually invisible under clothing with seamless cups
    • Bra stays in place thanks to the Mobilon® strip
    • Excellent side-support with built-in boning
    • Featured Review:
    • on August 12, 2016
    • Perfect fit!
    • I tried this bra on without the straps. The support is superior for a C cup. It looked so good under the top I was wearing (that had very thin straps, thus the strapless bra.) It comes with straps also, so you can wear it anytime. Expensive, but worth it.
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  • Natori Feathers Plunge Bra
    • Natori:
    • Feathers Plunge Bra
    • 30 reviews
    • Colors:
    • +7 more
    Details:
    • This T-shirt bra offers a beautiful sexy look on body
    • Featherlight contour pads offer a natural lift
    • Deep plunging underwire works great with low cut tops
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on June 18, 2016
    • Fits true to size
    • I have bought 3 of the same different colors. Had one from many years ago and finally found where to purchase them now. Good deals.
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  • Chantelle Révèle Moi Bra
    • Chantelle:
    • Révèle Moi Bra
    • 10 reviews
    • Colors:
    Details:
    • Supportive, full coverage 4-part cup underwire bra
    • Excellent lift and shape thanks to seamed, unlined cups
    • Minimizing effects help reduce the appearance of your bust
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on August 22, 2016
    • Soooo comfortable!
    • This bra is so easy to wear. You don't even know you have it on. I usually want to come home and take off my bra asap, but this one I can actually wear for 12 hours plus and still feel comfy. The only downside is it doesn't have modesty panels at all, but still seems to do the job fairly well.
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  • Passionata (a Chantelle brand) Brooklyn Plunge T-Shirt Bra
    • Passionata (a Chantelle brand):
    • Brooklyn Plunge T-Shirt Bra
    • 5 reviews
    • Colors:
    Details:
    • Look beautiful in this contour underwire T-shirt bra
    • Foam-lined plunge cups are great with low-cut necklines
    • Customize your fit with fully adjustable stretch straps
    • Soft, 4 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on August 20, 2016
    • Very comfortable
    • I love the support and comfort of this bra. True to size and great cleavage. I highly recommend.
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  • Parfait Casey Plunge T-Shirt Bra
    • Parfait:
    • Casey Plunge T-Shirt Bra
    • 13 reviews
    • Colors:
    Details:
    • Seamless underwire plunge T-shirt bra
    • Floral lace detail atop foam-lined cups lays flat
    • Supportive side boning and power net mesh wings
    • Fully adjustable, close-set, stretch straps won't slip
    • Stretch microfiber
    • Featured Review:
    • on June 18, 2016
    • Perfect fit !
    • I happy about this purchase. It's comfortable and fits perfectly!
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  • Pour Moi Madison Bra
    • Pour Moi:
    • Madison Bra
    • 3 reviews
    • Colors:
    Details:
    • Achieve lift and shape in this seamed 3-part cup bra
    • Striped double-layer underwire cups with lace inset
    • Customize the fit with adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on May 4, 2016
    • Great bra
    • Fits true to size, lace bra, no padding. Very comfortable
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  • Panache Porcelain Elan Molded Bra
    • Panache:
    • Porcelain Elan Molded Bra
    • Color:
    Details:
    • Supportive, everyday underwire bra with molded cups
    • Added support thanks to inner side support slings
    • End strap slipping with adjustable, close-set straps
    • Wear with a racerback! Straps convert to criss-cross!
    • Cushioned, 3 column, 2 row hook and eye back closure
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  • Parfait Lucie Bra
    • Parfait:
    • Lucie Bra
    • 3 reviews
    • Colors:
    Details:
    • Feel luxurious in this stunning underwire bra
    • Beautiful shape and lift thanks to darted, seamed cups
    • Excellent side support thanks to built-in boning
    • End strap slipping with fully adjustable, close-set straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on May 4, 2016
    • Pretty and comfortable
    • I really like this bra. It's supportive but has a really natural shape and feel. I wish it came in more colors because I'd probably get it in every color! I love it.
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  • Parfait Aline T-Shirt Bra
    • Parfait:
    • Aline T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this amazing T-shirt bra
    • Foam underwire cups with subtle striped pattern
    • Tulle trim along plunge neckline with bow accent
    • Customize the fit with back adjustabe, close-set stretch straps
    • 3 column, 2 row hook and eye back closure
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  • Freya Zen Balcony Bra
    • Freya:
    • Zen Balcony Bra
    • Colors:
    Details:
    • Fall in love with this adorable underwire, balcony bra
    • Whimsical, subtle pattern against contrasting bold trimming
    • Supportive, 3-part mesh-lined cups promote lift and shape
    • Reinforced power mesh wings with side boning
    • Customize your fit with adjustable stretch straps
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  • Simone Perele Delice Demi Bra
    • Simone Perele:
    • Delice Demi Bra
    • Colors:
    Details:
    • A timeless piece to add to your intimates collection
    • Ornate scrollwork embroidery atop unlined underwire cups
    • Supportive, darted seams for optimum lift
    • Stretch double front are back adjustable straps
    • 3 column, 2 row hook and eye back closure
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  • Wacoal Ultimate Side Smoother Bra
    • Wacoal:
    • Ultimate Side Smoother Bra
    • 18 reviews
    • Colors:
    Details:
    • Feel confident in this side smoothing, T-shirt bra
    • Extra side coverage eliminates underarm bulge
    • Prevent show-through with foam-lined underwire cups
    • End strap slipping with adjustable, close-set straps
    • Smooth, seamless microfiber cups and tulle
    • Featured Review:
    • on August 16, 2016
    • Great fit
    • They are comfortable and they fit well. Seem to be well made.
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  • Panache Clara Bra
    • Panache:
    • Clara Bra
    • 19 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this underwire balcony bra
    • Excellent shape due to seamed mesh-lined cups
    • Additional support with built-in inner slings
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 26, 2016
    • So Happy (and Surprised) With This Bra!
    • I didn't realize this bra was unlined when I purchased it which is good because I probably wouldn't have bought it since I have never had any luck with unlined bras. I usually feel like I'm just flopping around in there without any support for my girls. This bra, however, has enough structure to make them look and feel supported but not nearly so much that I feel like I'm totally suffocated like I normally feel with other bras. I'm pretty big up top -- GG in UK putting me at a J in US -- and gravity has not treated me kindly (we're no longer on speaking terms), so most of my bras need to be built by NASA to keep those babies where they need to be and usually I have to sacrifice comfort for that kind of thing. I can wear this bra comfortably all day, it has just the right amount of coverage, and it feels and looks totally natural and (bonus) it is by far the prettiest/sexiest bra I have been able to wear in years and years and years. Downside: As another reviewer mentioned, because of the lace and stuff, it shows through thinner/fitted shirts pretty significantly. Also, for me, where the two underwires meet in the middle, sometimes it can rub a little which is a little uncomfortable but if I keep my shoulders back (the posture I really should have) it doesn't seem to do it.
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  • Cleo by Panache Marcie Balconette Bra
    • Cleo by Panache:
    • Marcie Balconette Bra
    • 13 reviews
    • Colors:
    Details:
    • Natural shape maintained in double-layer cups
    • Great support thanks to 3-part seams and underwire
    • End strap slipping with adjustable, close-set straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on June 10, 2016
    • It's pretty!
    • It is almost impossible to find a bra in my size that is pretty and fits. This one is just right and is my new "go to" bra. Be aware the cup sizes run small. I had to exchange the first one I ordered but customer service was great. Think I better order another right away!
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  • Addiction Nouvelle T-Shirt Bra
    • Addiction:
    • Nouvelle T-Shirt Bra
    • Color:
    Details:
    • This underwire T-shirt bra provides great support
    • Achieve a sculpted silhouette with plunge contour cups
    • Excellent side support due to built-in boning
    • Customize the fit with back adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
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  • Else Lingerie Ivy Lace Longline Bra
    • Else Lingerie:
    • Ivy Lace Longline Bra
    • Color:
    Details:
    • Stunning gorgeous lace longline bra
    • Supportive 3-part unlined underwire demi cups
    • Customize the fit with adjustable stretch straps
    • 3 column, 5 row hook and eye back closure
    • Columns and rows increase with size
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  • Gossard Glossies Bra
    • Gossard:
    • Glossies Bra
    • 39 reviews
    • Colors:
    Details:
    • Mirror your natural shape in shimmery molded cups
    • This sexy unlined underwire bra offers a great fit
    • Customize the fit with fully adjustable stretch straps
    • C & D cups have convertible criss-cross straps
    • DD - G cups have inner support slings
    • Featured Review:
    • on August 18, 2016
    • Sexy bra with a perfect fit
    • Love this bra. It's so comfortable that I forget I'm wearing it, but it offers ample support to my 38G frame. Best of all, it's sheer and slightly shimmery. It makes my husband's eyes pop out of his head when he sees me in it. I wish it came in pink! :)
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  • b.tempt'd by Wacoal Ciao Bella Balconette Bra
    • b.tempt'd by Wacoal:
    • Ciao Bella Balconette Bra
    • 47 reviews
    • Colors:
    • +3 more
    Details:
    • A beautiful bra designed with the perfect fit in mind
    • Lovely contrasting lace overlay on foam-lined cups
    • Contemporary, balconette underwire bra with subtle lift
    • Double front straps and stretch back adjustable straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on August 14, 2016
    • Every Day Comfort
    • This is one of my every day bras- the princess seams lie flat underneath T-shirts and blouses, and it is just ridiculously comfortable AND pretty!
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  • Cleo by Panache Tilda Balconette T-Shirt Bra
    • Cleo by Panache:
    • Tilda Balconette T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this sleek T-shirt bra
    • Foam-lined underwire balcony cups provide subtle lift and support
    • Darling, polka dotted power mesh wings give off a feminine flair
    • Fully adjustable stretch straps for a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
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  • Simone Perele Amour Demi Bra
    • Simone Perele:
    • Amour Demi Bra
    • 8 reviews
    • Colors:
    Details:
    • Gorgeous classic French demi underwire bra
    • Designed in France
    • Semi-sheer, darted molded cups provide lift and natural shape
    • Built-in inner cup slings keep breasts centered
    • Sewn-on elastic at top cup edges for seamless transition to skin
    • Featured Review:
    • on April 17, 2015
    • Beautiful bra
    • This bra is beautiful and fits true to size. It has good support and the straps stay on my shoulders.
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  • Chantelle Festivite Plunge Bra
    • Chantelle:
    • Festivite Plunge Bra
    • Colors:
    Details:
    • Look beautiful in this contour underwire lace bra
    • Foam-lined plunge cups are great with low-cut necklines
    • Gorgeous circle pattern lace adds a feminine touch
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 4 columns, 1 rows
    ×
  • Simone Perele Muse Triangle Plunge Push-Up Bra
    • Simone Perele:
    • Muse Triangle Plunge Push-Up Bra
    • Colors:
    Details:
    • Achieve subtle lift in this convertible seamless push-up bra
    • Foam-lined underwire cups with graduated padding
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Innovative precision cut intricate patterned mesh wings
    • Adjustable stretch straps convert to criss-cross position
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  • Simone Perele Muse Plunge T-Shirt Bra
    • Simone Perele:
    • Muse Plunge T-Shirt Bra
    • Colors:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined cups provide the perfect coverage
    • Innovative precision cut intricate patterned mesh wings
    • Sexy front plunge makes it ideal for low-cut tops
    • Adjustable stretch straps with supportive leotard back
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  • Wacoal Lace Affair T-Shirt Bra
    • Wacoal:
    • Lace Affair T-Shirt Bra
    • Colors:
    Details:
    • Make this charming bra your go to everyday essential
    • The sexy deep plunging neckline makes this bra versatile
    • Achieve a smooth silhouette with lightly, foam-lined cups
    • Delightfully classic contrasting floral lace stretch mesh wings
    • End strap slipping with adjustable, close-set straps
    ×
  • Passionata (a Chantelle brand) Cheeky Balconette Bra
    • Passionata (a Chantelle brand):
    • Cheeky Balconette Bra
    • Colors:
    Details:
    • Look beautiful in this supportive underwire bra
    • Double-layer cups with center seam provides subtle lift
    • Adjustable grosgrain stretch straps for a customized fit
    • 4 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    ×
  • Fantasie Marianna Plunge Bra
    • Fantasie:
    • Marianna Plunge Bra
    • Color:
    Details:
    • Mirror your natural shape in this lovely supportive bra
    • Seamed 3-part unlined undewire cups with cross-dyed lace
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Customize the fit with adjustable stretch straps
    • Eliminate sliding straps due to unique scalloped edging
    ×
  • Dominique Juliette Strapless Longline Corset
    • Dominique:
    • Juliette Strapless Longline Corset
    • Colors:
    Details:
    • This elegant satin longline bra is your wedding day essential
    • Achieve a flawless smooth and sleek silhouette with secure hold
    • Supportive boning throughout for the most streamlined fit
    • Seamed, foam-lined cups offer ideal support and shape
    • Sexy, low-back with power mesh back wings
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  • Panache Olivia Balconette Bra
    • Panache:
    • Olivia Balconette Bra
    • 6 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this balconette bra
    • Shape and support thanks to seamed, underwire cups
    • Customize the fit with fully adjustable stretch straps
    • Semi-sheer, stretch mesh and lace
    • Hook count: 2-hook = D-G
    • Featured Review:
    • on June 28, 2016
    • Supportive, comfortable, looks great.
    • The only negative thing I can say about this bra is there are lines on the bra, one vertical and one horizontal and they meet in the middle of the bra. I wore a sheer shirt and you could see the bump where the lines meet. It looked like I was nippling through my shirt. This is DEFINITELY not a t-shirt bra. That being said the bra is very cute, supportive and comfortable (I'm a 36K US or 36H UK). I had no issues with the straps or being uncomfortable after wearing the bra all day. Next time I just be more careful about wearing a thicker shirt...
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  • Panache Jasmine Balconette Bra
    • Panache:
    • Jasmine Balconette Bra
    • 25 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this unlined balconette bra
    • Excellent shape thanks to seamed, underwire cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer, stretch mesh
    • Hook count: 2-hook = D-G cups
    • Featured Review:
    • on August 26, 2016
    • Fantastic Lift!
    • This bra provides great support, lift and forward projection. I am having some issues with fit but I believe it is because I am in-between sizes; I am trying this in a cup size up to see if that resolves my issues. Side note - the bra will be heavily starched when new; a hand wash or two will give you a nicely soft bra.
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  • Cleo by Panache Mimi Balconette Bra
    • Cleo by Panache:
    • Mimi Balconette Bra
    • Colors:
    Details:
    • Achieve dramatic uplift in this balconette bra
    • Supportive, foam-lined underwire cups
    • Customize the fit with back adjustable stretch straps
    • 3 colums, 2 row hook and eye back closure
    • Columns and rows increase with size
    ×
  • Panache Tango Balconette Bra
    • Panache:
    • Tango Balconette Bra
    • 7 reviews
    • Colors:
    Details:
    • Achieve uplift and coverage in this unlined balcony bra
    • Shiny satin trim along top edge cup for added coverage
    • Excellent shape thanks to seamed, underwire cups
    • End strap slipping with adjustable, close-set straps
    • Semi-sheer microfiber mesh with leaf motif embroidery
    • Featured Review:
    • on August 25, 2016
    • Support!
    • This bra has full coverage cups so don't expect to wear a low cut shirt, however do expect the best support without feeling the weight of your breasts on your shoulders or back. I'm a very full 30H that requires a consistent tight band, no give strap with cups that won't allow "spillage", without that I look like a complete mess. I know people say that and get the side glance but I'm 5'2" and 125lbs, it's very easy for me to instantly go from professional to frumpy. There is very little jiggle when walking, hardly any movement when jumping (seriously I can't believe I typed that!), and no back fat rolls! There is zero padding but I can handle having a sweater in my tote in turn for support.
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  • Panache Cari T-Shirt Bra
    • Panache:
    • Cari T-Shirt Bra
    • 8 reviews
    • Color:
    Details:
    • Ultra-smooth and ultra-comfy underwire T-shirt bra
    • Breathable spacer cups are light as air and thin
    • Supportive power mesh wings maintain fit and comfort
    • End strap slipping with adjustable, close-set straps
    • Bra easily converts to racerback thanks to J-hook
    • Featured Review:
    • on August 1, 2016
    • No bubbling out
    • About 2 years ago I was measured correctly and fitted correctly for a bra at age 47. I had been wearing a 38C only to find out I should be wearing a 30FF or 30G. Since then I have struggled to find a good bra to wear under t-shirts as most of those having extra padding or lining and usually plunge a little more then a lace bra. This is the first t-shirt bra I have found that fits very well, does not leave a bubble effect of breast leaking over from the cup. I love it & have purchased a second one instead of returning the first one! That is a first for me and a t-shirt bra!
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  • Freya Minx Balcony Bra
    • Freya:
    • Minx Balcony Bra
    • 3 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this chic animal print bra
    • Great support with seamed 3-part unlined underwire cups
    • End strap slipping with adjustable, close-set straps
    • 3 column, 1 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on April 2, 2016
    • very pretty and comfy
    • This bra fits well, has a nice shape to the cup. Straps are Comfy. In my experience, the band is larger than the number you order, however. I will always order a band size down from where I am to ensure a proper fit. Live all my Freya bras, they are amazing!
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