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30E NEW ARRIVALS

42 Results
30E NEW ARRIVALS (42 Results)
  • Panache Envy Balconette Bra
    • Panache:
    • Envy Balconette Bra
    • 39 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this balcony underwire bra
    • Added support thanks to side slings and 4-part cups
    • Perfect fit with stretch lace top cups
    • End strap slipping with adjustable, close-set straps
    • Stretch microfiber lace and power mesh wings
    • Featured Review:
    • on March 18, 2017
    • Best bra I've had in a long time except for straps
    • After years of buying ill-fitting bras from "specialty" stores, I finally go the courage to buy online and bought this bra. This one fits me 90%, which is really good. The cup fabric is lightweight and comfortable. The band was scratchy for the first few months but has relaxed with wear. The left strap will NOT stay on. I have narrow sloping shoulders and these straps, like the straps of EVERY OTHER BRA in this size, are set too wide. So I just yank the left strap up all day when no one is watching. Seriously, the other bras I've had for the last decade fit so poorly that this is fine with me.
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  • Simone Perele Caresse 3D Plunge Bra
    • Simone Perele:
    • Caresse 3D Plunge Bra
    • 3 reviews
    • Colors:
    Details:
    • Meet your new favorite underwire, plunge T-shirt bra
    • Supportive, tight knit 3D spacer reduces show-through
    • Breathable, seamless spacer foam-lined contoured cups
    • Decorative, fully adjustable close-set stretch straps
    • Lightweight and comfortable stretch microfiber and lace
    • Featured Review:
    • on September 11, 2016
    • Pretty and COMFORTABLE!
    • I bought this bra about a month ago. Now, it's my absolute favorite! It is so comfortable and stretches in all the right places. I wear this bra all the time. It's very supportive, great cleavage, and very sexy. I think I will order a few other colors, too! I highly recommend this bra.
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  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 51 reviews
    • Colors:
    Details:
    • Push your limits in this high intensity, underwire sports bra
    • Built for high-impact activities such as Running or Zumba
    • Encapsulated cups for support; compression for holding
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • Featured Review:
    • on February 23, 2017
    • Comfortable and Supportive
    • It fits and supports like a regular bra but the material is stiffer. Even with a heavier fabric it's really comfortable. However, with all the seaming it's not the smoothest look under a T-shirt. The racer back option is not practical for me, it means having to re-adjust the strap length. I had to wash it well before 1st wearing because the elastic in the straps was squeaky. It seems to be fine now. Also, because of the side boning, this is not an all day bra for me as it starts to chafe eventually.
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  • Natori Feathers Plunge Bra
    • Natori:
    • Feathers Plunge Bra
    • 36 reviews
    • Colors:
    • +7 more
    Details:
    • This T-shirt bra offers a beautiful sexy look on body
    • Featherlight contour pads offer a natural lift
    • Deep plunging underwire works great with low cut tops
    • Customize the fit with adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on January 30, 2017
    • Ideal for WIDER-SET Breasts
    • If you can achieve cleavage no-problemo, then this bra probably isn't for you. This bra is amazing for women with wider-set breasts. I absolutely love it :)
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  • Cleo by Panache Piper Longline Bra
    • Cleo by Panache:
    • Piper Longline Bra
    • 3 reviews
    • Colors:
    Details:
    • Look stunning in this supportive longline bra
    • Great lift due to 3-part unlined underwire demi cups
    • Side boning provides a structured fit
    • Adjustable stretch straps with stay-put scallop edging
    • 3 column, 5 row hook and eye back closure
    • Featured Review:
    • on March 18, 2017
    • Super cute, cup runs small
    • Super cute long line, but the cup runs rather small. Generally I'm always a 34H but on this one they run like 1/2-1 cup to small. Otherwise, lovely piece.
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  • Freya Hero Side Support Plunge Bra
    • Freya:
    • Hero Side Support Plunge Bra
    • 8 reviews
    • Colors:
    Details:
    • Achieve dramatic uplift in this pretty underwire bra
    • Fantastic support with seamed 4-part cups
    • Reinforced rigid side panel keeps natural bust shape
    • Sexy deep front plunge makes it ideal for low-cut tops
    • End strap slipping with fully adjustable, close-set straps
    • Featured Review:
    • on January 23, 2017
    • Firey Plunge
    • This bra is wonderful to give you that little sexy pick me up. The fabric is quite transparent but still gives nice shape and lift for everyday wear. I find the band is on par for fit with other Freya bras as are the cup sizes.
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  • Wacoal How Perfect Wire-Free T-Shirt Bra
    • Wacoal:
    • How Perfect Wire-Free T-Shirt Bra
    • 15 reviews
    • Colors:
    Details:
    • All-day comfort in this wire-free T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • End strap slipping with adjustable, close-set straps
    • Excellent side support thanks to built-in boning
    • Soft, brushed stretch microfiber
    • Featured Review:
    • on January 11, 2017
    • Best wireless bra ever!
    • I am always searching for wireless bras that give great support. It's not unusual, when I think I've found one, to soon be disappointed. Either they lose support all too quickly or they are just uncomfortable. This beautiful, truly perfect wire-free bra from Wacoal is a gem!
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  • Brooks Fiona Wire-Free Sports Bra
    • Brooks:
    • Fiona Wire-Free Sports Bra
    • 12 reviews
    • Colors:
    • +6 more
    Details:
    • Embrace every challenge in this wire-free sports bra
    • Built for high-impact activities such as Running
    • Compression fit holds the breast tissue down
    • Maintain natural shape with lightweight molded cups
    • Breast movement is reduced by the vertical front seams
    • Featured Review:
    • on March 10, 2017
    • Comfortable, adjustable
    • Bought one and then another. Very comfortable and supportive. You can adjust the padded straps (they don't dig in). My favorite go-to gym bra.
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  • Panache Ava Plunge Bra
    • Panache:
    • Ava Plunge Bra
    • 2 reviews
    • Colors:
    Details:
    • Feel extraordinary in this lace and tulle plunge demi bra
    • Supportive, 3-part seamed underwire cups shape and lift
    • Perfect under low-cut tops thanks to plunging neckline
    • Smart inner sling provides forward facing, natural shaped breasts
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on January 6, 2017
    • Fits like a dream
    • It just came in and I tried it on and fell in love it fits perfect
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  • Le Mystère Sophia Plunge T-Shirt Bra
    • Le Mystère:
    • Sophia Plunge T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • Lovely & uniquely designed semi-convertible plunge bra
    • Supportive, seamless underwire demi cups are foam-lined
    • Front adjustable stretch straps with J-hook conversion
    • Close-set straps and lace webbing insets add femininity
    • Straps won't slip on small or sloping shoulders
    • Featured Review:
    • on July 29, 2016
    • I'm signing on to buy more.
    • Save on shipping and buy two. I wear a 40D and had low expectations. I was pleasantly surprised.
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  • Pour Moi Amour Lace Bra
    • Pour Moi:
    • Amour Lace Bra
    • 13 reviews
    • Colors:
    • +2 more
    Details:
    • Achieve dramatic uplift in this 3-part cup bra
    • Vibrant contrast double-lined underwire cups
    • Customize the fit with adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on February 19, 2017
    • very comfortable!
    • I bought this I didn't have it no more than 2 weeks and the wire popped through
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  • Passionata (a Chantelle brand) Dream Passio Wire-Free Bra
    • Passionata (a Chantelle brand):
    • Dream Passio Wire-Free Bra
    • Colors:
    Details:
    • Comfortable and stylish defines this wire-free bra
    • Mirror your natural shape in double-layer darted cups
    • Non-adjustable stretch straps with unique racerback design
    • 4 column, 2 row hook and eye back closure
    • Stretch microfiber and mesh with subtle diamond pattern
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  • Parfait Sandrine Longline Plunge Bra
    • Parfait:
    • Sandrine Longline Plunge Bra
    • Colors:
    Details:
    • Fall in love with this romantic floral lace, longline bra
    • Structured foam-lined contour cups add lift and shape
    • Floral lace highlights the flattering deep plunging neckline
    • Reinforced underbust and side boning helps promote support
    • Shimmery, fully adjustable, close-set, stretch straps
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  • Calvin Klein Seductive Comfort Customized Lift Push-Up Bra
    • Calvin Klein:
    • Seductive Comfort Customized Lift Push-Up Bra
    • 25 reviews
    • Colors:
    Details:
    • Increase your cleavage in this padded push-up bra
    • Customized cups adjust amount of lift based on cup size
    • Bump pads decrease in size as you go up in cup size
    • Prevent show-through with foam-lined underwire cups
    • Great for low-cut necklines thanks to plunging front
    • Featured Review:
    • on February 26, 2017
    • my favorite bra
    • A couple of my girlfriends told me that they loved this bra. I was curious so I bought one. I absolyutely love it. It is so comfortable and it is simply a beautiful bra!
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  • Elle Macpherson Body Edge Plunge Demi Bra
    • Elle Macpherson Body:
    • Edge Plunge Demi Bra
    • Colors:
    Details:
    • Soft and stunning crochet lace plunge, underwire demi bra
    • Soft, plush darted cups with supportive inner sling design
    • Elegant tulle underband and wings finish this lovely style
    • Customizable fit thanks to fully adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
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  • Chantelle C Ideal Back Smoothing T-Shirt Bra
    • Chantelle:
    • C Ideal Back Smoothing T-Shirt Bra
    • 29 reviews
    • Colors:
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on March 5, 2017
    • Comfort and Support
    • This bra fits me perfectly, love that the straps come in a bit at the back so they're never sliding off my shoulders. Super comfortable and my new go-to t-shirt bra. Just wish it came in a nude color.
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  • Panache Penny Bra
    • Panache:
    • Penny Bra
    • Color:
    Details:
    • Look and feel fantastic in this incredible underwire full cup bra
    • Supportive lift thanks to vertical seam stitching on 4-part cups
    • Eliminate slipping straps with close-set strap positioning
    • Bra stays anchored to body with power mesh back wings
    • Customize your fit with fully adjustable stretch straps
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  • Passionata (a Chantelle brand) Brooklyn Plunge T-Shirt Bra
    • Passionata (a Chantelle brand):
    • Brooklyn Plunge T-Shirt Bra
    • 8 reviews
    • Colors:
    Details:
    • Look beautiful in this contour underwire T-shirt bra
    • Foam-lined plunge cups are great with low-cut necklines
    • Customize your fit with fully adjustable stretch straps
    • Soft, 4 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 3, 2017
    • Must have!
    • Super cute bra, you can wear it all day and it is almost like you have nothing on. Look and feel sexy in it too
    ×
  • Pour Moi Electra Balconette Bra
    • Pour Moi:
    • Electra Balconette Bra
    • Colors:
    Details:
    • Achieve great lift in this foam-lined underwire bra
    • Strategically placed seams offers excellent support
    • Customize the fit with adjustable stretch straps
    • Firm stay-put strap support due to unique scallop edge
    • 3 column, 2 row hook and eye back closure
    ×
  • Curvy Kate Vixen Balconette Bra
    • Curvy Kate:
    • Vixen Balconette Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this balconette bra
    • Natural lift thanks to the seamed, darted underwire cups
    • Cups are foam-lined and fully opaque for modesty
    • Customize the fit with adjustable stretch straps
    • Smooth 2 column, 3 row hook and eye back closure
    ×
  • Chantelle Modern Invisible Plunge T-Shirt Bra
    • Chantelle:
    • Modern Invisible Plunge T-Shirt Bra
    • Colors:
    Details:
    • Prevent show through with this underwire T-shirt bra
    • Custom fit, memory foam cups conform to the bust
    • Ultimate comfort thanks to the bandless front
    • Works well with low-cut tops thanks to the plunging front
    • End strap slipping with adjustable, close-set straps
    ×
  • Brooks Juno Wire-Free Racerback Sports Bra
    • Brooks:
    • Juno Wire-Free Racerback Sports Bra
    • 1 review
    • Colors:
    Details:
    • Get control of your most intense workouts in this sports bra
    • Built for high-impact activities such as Tennis
    • Encapsulated cups for support; compression for holding
    • Minimize bounce thanks to limited stretch straps
    • Supportive wire-free uni-cup design for modesty and shape
    • Featured Review:
    • on February 12, 2017
    • comfortable, full support for high impact
    • i bought 2 sportsbras to accommodate my 32E's, as my old/regular ones just weren't cutting it anymore. Straps are very easily adjustable and secure n comfy velcro IN THE FRONT. Cups are a little molded inside with tiny holes for breathability. STYLE is cute (rare for big bras)!!!! and it's RACERBACK. I cant figure out for the life of me why most sportsbras for big chested women on this site are not racerback, which is much more secure and comfy for exercise. Always feeling like my straps are gonna fall off while im working out is not fun. One con for this bra is that its a challenge to clasp. The band is very firm and the 3 clasps are tough to hook. But i can still do it myself and its worth it!!!
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  • Prima Donna Twist I Want You Sheer Bra
    • Prima Donna:
    • Twist I Want You Sheer Bra
    • Colors:
    Details:
    • Get an amazing fit in the seamed 4-part underwire cups
    • Slighty less coverage than other Prima Donna bras
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
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  • Passionata (a Chantelle brand) Crazy Lace Bralette
    • Passionata (a Chantelle brand):
    • Crazy Lace Bralette
    • Colors:
    Details:
    • Comfortable and sexy defines this wire-free lace bralette
    • Mirror your natural shape in soft, microfiber-lined seamed cups
    • Show off the lacey T-back design with open back tops
    • Non-adjustable stretch straps for a comfortable fit
    • Easily glides over your head; no back closure
    ×
  • Honeydew Intimates Camellia Bra
    • Honeydew Intimates:
    • Camellia Bra
    • Colors:
    Details:
    • Lovely contrasting lace overlay on foam-lined cups
    • Contemporary, balconette underwire bra with subtle lift
    • Convert bra to racerback with J-hook feature
    • Double front straps and stretch back adjustable straps
    • 3 column, 2 row hook and eye back closure
    ×
  • Honeydew Intimates Lacey Back Front Close Push-Up Bra
    • Honeydew Intimates:
    • Lacey Back Front Close Push-Up Bra
    • Color:
    Details:
    • Increase your cleavage in this underwire push-up bra
    • Sexy lace T-back with adjustable front stretch straps
    • Built-in, bump pads subtly enhances cup size
    • Easy on, easy off with this sliding bar front closure
    • Luxe stretch microfiber and breathable lace
    ×
  • Fantasie Sasha Side Support Bra
    • Fantasie:
    • Sasha Side Support Bra
    • Color:
    Details:
    • Gorgeous and sophisticated floral print bra
    • Breasts are lifted with deep underwire cups and vertical seaming
    • Excellent side support thanks to 4-part cup design
    • Get a custom fit with fully adjustable limited stretch straps
    • Adjusters stay in place with unique scalloped edging on straps
    ×
  • Freya Fresco Side Support Bra
    • Freya:
    • Fresco Side Support Bra
    • Color:
    Details:
    • Achieve dramatic uplift in this pretty underwire bra
    • Fantastic support with seamed 4-part cups
    • Reinforced rigid side panel keeps natural bust shape
    • Sexy deep front plunge makes it ideal for low-cut tops
    • End strap slipping with fully adjustable, close-set straps
    ×
  • Marie Jo Micah Balcony Bra
    • Marie Jo:
    • Micah Balcony Bra
    • Color:
    Details:
    • This playful and elegant balconette bra is perfect for summer
    • Gorgeous devoré technique gives this style a contemporary feel
    • Supportive, contour foam-lined cups with satin trimmed underwire
    • Delicate double front straps give this style added feminine flair
    • Customize your fit with back adjustable stretch straps
    ×
  • Fantasie Angelina Side Support Bra
    • Fantasie:
    • Angelina Side Support Bra
    • Color:
    Details:
    • Sexy meets sophistication in this embroidered underwire bra
    • Supportive seamed cups provide a natural breast shape
    • Cups seams lift while elastic trim on cups offer a custom fit
    • Comfortable stretch wings will not dig and offer fuller coverage
    • Say goodbye to slipping straps thanks to U-back design
    ×
  • Passionata (a Chantelle brand) Dandy Bralette
    • Passionata (a Chantelle brand):
    • Dandy Bralette
    • Color:
    Details:
    • Comfortable and sexy defines this wire-free lace bralette
    • Mirror your natural shape in mesh-lined darted cups
    • Deep-V plunge is ideal with low-cut tops
    • Non-adjustable stretch straps
    • 4 column, 2 row hook and eye back closure
    ×
  • Natori Firm Control Wire-Free Sports Bra
    • Natori:
    • Firm Control Wire-Free Sports Bra
    • Colors:
    Details:
    • Enjoy your workout in this firm control sports bra
    • Built for high-impact activities such as Running
    • Encapsulated cups for support; compression for holding
    • Supportive, double-layer wire-free cups
    • Excellent side support thanks to built-in boning
    ×
  • Bluebella Beatrix Bra
    • Bluebella:
    • Beatrix Bra
    • Color:
    Details:
    • Experience great shape and support with this underwire demi bra
    • Get subtle lift thanks to 3-part, unlined cups
    • Customize your fit with back adjustable stretch straps
    • Soft, 3 column, 1 row hook and eye back closure
    • Sheer, stretch mesh and eyelash trimmed lace
    ×
  • Nike Pro Indy Strappy Wire-Free Sports Bra
    • Nike:
    • Pro Indy Strappy Wire-Free Sports Bra
    • Colors:
    Details:
    • Experience comfort in this low impact sports bra
    • Built for low-impact activities such as Walking
    • Compression fit holds the breast tissue down
    • Dri-FIT fabric to help keep you dry and comfortable
    • Removable foam inserts included for modesty and shape
    ×
  • Nike Indy Block Logo Wire-Free Sports Bra
    • Nike:
    • Indy Block Logo Wire-Free Sports Bra
    • Colors:
    Details:
    • Comfortable, light support wire-free sports bra
    • Built for low-impact activities such as Walking
    • Dri-FIT fabric wicks away sweat and helps keep you dry
    • Achieve perfect compression with wire-free molded cups
    • Customizable coverage and modesty with removable foam pads
    ×
  • Cleo by Panache Koko Muse Plunge T-Shirt Bra
    • Cleo by Panache:
    • Koko Muse Plunge T-Shirt Bra
    • 4 reviews
    • Colors:
    Details:
    • The perfect fun and flirty underwire, T-shirt bra
    • Dramatic plunging neckline make this bra perfect for summer tops
    • Adjustable, stretch straps convert to racerback thanks to J-hook
    • Plush, 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on May 4, 2016
    • This bra is very soft to the touch
    • I love how soft this bra is. It's great for my sensitive skin. I also appreciate that it doesn't come up high, despite being produced in a larger cup. I may be well endowed, but I also have a prominent sternum. The cups, themselves, don't really give much support. They are soft, but they aren't firm: hence, why I said minimally supportive. I found this bra runs true to size for me, if you go by European sizing (G in Eu equals H or HH in American cup sizing). The band size is also accurate for me. In most brands, I wear a 34. This one is no different.
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