30E NEW ARRIVALS

59 Results
30E NEW ARRIVALS (59 Results)
  • Charnos Superfit Everyday Bra
    • Charnos:
    • Superfit Everyday Bra
    • 1 review
    • Colors:
    Details:
    • Get all day comfort in this sleek, everyday underwire bra
    • Supportive 4-part demi cups provide natural looking shape
    • Fully adjustable stretch straps offer a customizable fit
    • Structured side boning keeps bra anchored to body
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 29, 2016
    • The workhorse bra
    • This is the one that is going to do the trick all day long. Smooth cups, front and center lift AND shape. Looks great under t shirts especially under my vneck ones. I love this bra - and it first true to size
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  • Chantelle Aeria Convertible Bra
    • Chantelle:
    • Aeria Convertible Bra
    • 11 reviews
    • Colors:
    Details:
    • Get all day comfort in this lightly lined underwire spacer bra
    • Opaque spacer cup lining with fishnet fabric overlay on cups
    • Crush resistant molded cups are travel friendly
    • Reinforced sides panels and seams for additional support
    • End strap slipping with close-set fully adjustable stretch straps
    • Featured Review:
    • on July 18, 2016
    • Best bra ever!
    • I love this bra! I am a petite woman and wear a size 34G - not easy to find a bra that is comfortable, supportive and versatile. Many times I have purchased a convertible bra only to find out that I need to be Houdini to get it on. The J hook in this bra makes changing styles a snap.
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  • Cleo by Panache Lexi Balconette Bra
    • Cleo by Panache:
    • Lexi Balconette Bra
    • Colors:
    Details:
    • Sophistication and sexy all in one with this T-shirt bra
    • Get structured shape with foam-lined, underwire contour cups
    • Customize your fit with fully adjustable stretch straps
    • Plush, 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    ×
  • Prima Donna Deauville Full Cup Bra
    • Prima Donna:
    • Deauville Full Cup Bra
    • 25 reviews
    • Colors:
    Details:
    • Feel beautiful wearing this gorgeous embroidered lace bra
    • Supportive, 3-part molded cup design lifts and maintains shape
    • Soft, padded underwire is nickel-free for optimum comfort
    • Customized fit thanks to elastic lining at top of cups
    • Close-set back adjustable stretch straps
    • Featured Review:
    • on August 17, 2016
    • Old Reliable
    • This was a replacement for a Prima Donna bra I bought in 2009 that finally gave up the ghost. Nothing beats these bras for comfort and support, and bonus points: they're pretty, too. When you find these on sale, you snap them up, because they just work. If you can't bear the National Geographic look, this is the bra for you.
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  • Empreinte Melody Seamless Bra
    • Empreinte:
    • Melody Seamless Bra
    • 30 reviews
    • Colors:
    Details:
    • Mirror your shape in this full cup underwire bra
    • Natural shape maintained in molded double-layer cups
    • Excellent side support thanks to built-in boning
    • Customize the fit with back adjustable stretch straps
    • Semi-sheer Chantilly lace
    • Featured Review:
    • on August 6, 2016
    • Comfortable
    • I have been wearing this bra for the past year and love it. Most comfortable bra I have ever worn for the past 60 years!
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  • Parfait Charlotte Side Support Bra
    • Parfait:
    • Charlotte Side Support Bra
    • 28 reviews
    • Colors:
    Details:
    • Get dramatic uplift in this side support balconette bra
    • Supportive, foam-lined 3-part underwire cups
    • Added support thanks to outer slings and side boning
    • End strap slipping with adjustable close-set straps
    • Stretch polyester
    • Featured Review:
    • on August 30, 2016
    • great support
    • This is a very nice supportive bra. I like the side support so it makes you look nice not a una- boob. Comfortable and best of all great pricing. Would recommend. I have purchased 3 different colors. The only drawback is the black seams running down the front, not a true tshirt bra and sometimes show thru
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  • Gossard Glossies Bra
    • Gossard:
    • Glossies Bra
    • 40 reviews
    • Colors:
    Details:
    • Mirror your natural shape in shimmery molded cups
    • This sexy unlined underwire bra offers a great fit
    • Customize the fit with fully adjustable stretch straps
    • C & D cups have convertible criss-cross straps
    • DD - G cups have inner support slings
    • Featured Review:
    • on August 18, 2016
    • Sexy bra with a perfect fit
    • Love this bra. It's so comfortable that I forget I'm wearing it, but it offers ample support to my 38G frame. Best of all, it's sheer and slightly shimmery. It makes my husband's eyes pop out of his head when he sees me in it. I wish it came in pink! :)
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  • Simone Perele Muse Plunge T-Shirt Bra
    • Simone Perele:
    • Muse Plunge T-Shirt Bra
    • 1 review
    • Colors:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Seamless foam-lined cups provide the perfect coverage
    • Sexy front plunge makes it ideal for low-cut tops
    • Adjustable stretch straps with supportive leotard back
    • High quality stretch microfiber
    • Featured Review:
    • on September 19, 2016
    • Great bra
    • I really like this bra! I was looking for a super smooth, everyday basic that had a little bit of “pretty” to it. I normally wear a 34E and ordered a cup size down (34D) as it says to in the description. Definitely recommend doing this since the D fits perfectly. The material is really soft and the bra fits great through the side of the cup + band (nothing spilling out!). Overall, a really nice go-to bra.
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  • Simone Perele Muse Triangle Plunge Push-Up Bra
    • Simone Perele:
    • Muse Triangle Plunge Push-Up Bra
    • Colors:
    Details:
    • Achieve subtle lift in this convertible seamless push-up bra
    • Foam-lined underwire cups with graduated padding
    • Sexy deep front plunge makes it ideal for low-cut tops
    • Innovative precision cut intricate patterned mesh wings
    • Adjustable stretch straps convert to criss-cross position
    ×
  • Chantelle C Ideal T-Shirt Bra
    • Chantelle:
    • C Ideal T-Shirt Bra
    • 17 reviews
    • Colors:
    Details:
    • Supportive, full coverage underwire T-shirt bra
    • New, innovative cup technology called 'Space Mousse'
    • Great shape in breathable spacer and memory foam cups
    • Crush resistant cups make this bra perfect for travel
    • Minimize bulge with smoothing wings and back
    • Featured Review:
    • on September 8, 2016
    • Love this Bra!
    • I love this bra. It fits nice, it washes up nice, and is very comfortable.
    ×
  • Chantelle Velvet Touch Minimizer Bra
    • Chantelle:
    • Velvet Touch Minimizer Bra
    • 1 review
    • Colors:
    Details:
    • Minimize bustline up to one inch in this luxurious bra
    • Natural shape maintained in molded underwire cups
    • Beautiful etched floral design on wings add a feminine touch
    • Adjustable stretch straps convert to racerback with J-hook
    • Hook-and-eye back closure: 3 columns, 2 rows
    • Featured Review:
    • on August 9, 2016
    • light but very supportive
    • This fits well and is extremely soft and light weight. The option to use the J hook on the back is a nice touch when you want a racing back or even more support.
    ×
  • Pour Moi Imogen Rose Wire-Free T-Shirt Bra
    • Pour Moi:
    • Imogen Rose Wire-Free T-Shirt Bra
    • Colors:
    Details:
    • Go through your day in comfort with this wire-free T-shirt bra
    • Seamlessly smooth foam-lined cups provide a sleek look
    • Wider, dig-free shoulder straps feels comfortable on shoulders
    • Reinforced, side boning keep bra anchored and structured
    • Get the perfect fit with rigid back adjustable straps
    ×
  • Chantelle Festivite Plunge Bra
    • Chantelle:
    • Festivite Plunge Bra
    • Colors:
    Details:
    • Look beautiful in this contour underwire lace bra
    • Foam-lined plunge cups are great with low-cut necklines
    • Gorgeous circle pattern lace adds a feminine touch
    • Customize the fit with fully adjustable stretch straps
    • Hook-and-eye back closure: 4 columns, 2 rows
    ×
  • Pour Moi Viva Longline Bra
    • Pour Moi:
    • Viva Longline Bra
    • 3 reviews
    • Colors:
    Details:
    • Achieve great shape in this supportive longline, underwire bra
    • Seamed, 3-part cups with sheer tulle top cup panel
    • Reinforced side panels and boning to keep bra anchored
    • Customize your fit with fully adjustable stretch straps
    • Decorative, gathered straps add a feminine, flirty flair
    • Featured Review:
    • on August 3, 2016
    • Fun and Sexy
    • I love this bra under a low cut top. It's a fun way for a bigger busted girl to play with the whole peek-a-boo trend happening right now. It's also great under a top with larger arm holes.
    ×
  • Nike Pro Classic Medium Control Wire-Free Sports Bra
    • Nike:
    • Pro Classic Medium Control Wire-Free Sports Bra
    • Colors:
    Details:
    • Get the most from your workout in this medium control sports bra
    • Dri-FIT fabric wicks away sweat and helps keep you dry
    • Achieve perfect compression with wire-free molded cups
    • Customizable coverage and modesty with removable foam pads
    • Sturdy, minimal stretch strap stabilizers help reduce bounce
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  • Pour Moi Hush Padded Lace Cage Bra
    • Pour Moi:
    • Hush Padded Lace Cage Bra
    • Color:
    Details:
    • Sexy meets edgy in this padded underwire cage bra
    • Lace and mesh overlay on contour foam-lined cups
    • Get subtle lift with graduated padding
    • Fully adjustable stretch straps offer a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Curvy Kate Daily Dream Bra
    • Curvy Kate:
    • Daily Dream Bra
    • Colors:
    Details:
    • Achieve great shape and left in this seamed underwire bra
    • Memory foam-lined cups retain shape wear after wear
    • Structured, 3-part seaming on cups maintain breast support
    • Fully adjustable stretch straps provide a customizable fit
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Panache Andorra Bra
    • Panache:
    • Andorra Bra
    • 73 reviews
    • Colors:
    Details:
    • Beautifully constructed full coverage underwire bra
    • Optimum fit with lovely, stretch lace 3-part cups
    • Superb lift from discreet inner slings in lined cups
    • Supportive, power mesh band anchors to the body
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on August 31, 2016
    • worn the same style for 3 years
    • There aren't very many styles that come in a 28FF. I love the andorra. I'm not sure why one reviewer said it ran small. No. I have been a VERY FULL FF and I have lost 20 lbs and still (somehow) fill my FF. it's a great bra. i wear the lace under all my things. it does show slightly---the seam---under some thinner knits but i don't care about that. it's comfortable and stays put and it's been my go to for YEARS now.
    ×
  • Curvy Kate Smoothie Spirit T-Shirt Bra
    • Curvy Kate:
    • Smoothie Spirit T-Shirt Bra
    • Color:
    Details:
    • Achieve a smooth silhouette in this underwire T-shirt bra
    • Supportive foam-lined cups with sexy plunge
    • Animal print mesh wings add a chic look
    • Adjustable stretch straps convert to racerback with J-hook
    • Scalloped edge on straps so adjusters stay in place
    ×
  • Curvy Kate Ellace Balcony Bra
    • Curvy Kate:
    • Ellace Balcony Bra
    • Colors:
    Details:
    • Beautiful, lightweight tulle and lace balconette bra
    • Supportive, 3-part double-layer cups conform to breast shape
    • Maintain natural looking shape thanks to stretch mesh cups
    • Brushed elastic underband clings comfortably to body
    • Fully adjustable stretch straps provide a customizable fit
    ×
  • Pour Moi Fever Lace Bra
    • Pour Moi:
    • Fever Lace Bra
    • Colors:
    Details:
    • Achieve amazing support in this 3-part cup underwire bra
    • Beautiful cross-dyed lace double-layer cups
    • Contrast thin strap and bow accents add a chic touch
    • Back adjustable, close-set stretch straps for the perfect fit
    • 3 column, 2 row hook and eye back closure
    ×
  • Wacoal Classic Reinvention Bra
    • Wacoal:
    • Classic Reinvention Bra
    • Colors:
    Details:
    • Reinvent your look in this full coverage unlined bra
    • Natural shape maintained in molded double-layer cups
    • Exceptional support added due to built-in inner slings
    • Fine mesh trim along bustline ensures a full coverage fit
    • Minimize bulge with smoothing wings and back
    ×
  • Curvy Kate Princess Plunge Bra
    • Curvy Kate:
    • Princess Plunge Bra
    • Color:
    Details:
    • Achieve great lift in this 3-part cup underwire bra
    • Mirror your natural shape in double-layer balcony cups
    • Velour polka dots and lace-up ribbon adds a chic touch
    • Customize the fit with back adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    ×
  • Chantelle Maximum Control Sports Bra
    • Chantelle:
    • Maximum Control Sports Bra
    • 34 reviews
    • Colors:
    Details:
    • Maximum control sports bra converts to racerback
    • Each breast is supported individually in smooth cups
    • Pressure is dispersed by the wide bra straps
    • Customize the fit with back adjustable stretch straps
    • 3 column, 3 row hook and eye back closure
    • Featured Review:
    • on September 20, 2016
    • Best ever sports bra!
    • I haven't stopped wearing this since I bought it, so I need to order another! Super comfortable and totally supportive all day and during aerobics! Love!!!
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  • Wacoal Embrace Lace T-Shirt Bra
    • Wacoal:
    • Embrace Lace T-Shirt Bra
    • 64 reviews
    • Colors:
    • +2 more
    Details:
    • Beautiful signature lace trimmed, underwire T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • Fully adjustable stretch straps
    • 3 column, 2 row hook and eye back closure
    • Smooth, stretch microfiber and lace
    • Featured Review:
    • on September 10, 2016
    • Such a beautiful and comfortable bra!
    • I wanted a full-coverage bra this time, since I sometimes have the tendency to "pop-out" of my preferred demi-style cups, and was entranced with the gorgeous design of this one! Its straps fit snug, and unlike a previous reviewer I did not find the embroidery to be uncomfortable or itchy at all, and I have rather sensitive skin. The way it fits me, the embroidered edging sits flat against my ribcage and the edges tend to curl very slightly away from my body... I don't feel it at all. The generous padding combined with the underwire is wonderfully supportive, and the material used for the cups is divinely soft. The back of the bra interweaves a stretchy, breathable fabric with the gorgeous embroidered vines, and it certainly makes a lovely form of one's cleavage beneath a shirt! It was slightly too big on the top of the cups when I first tried it on, but being a seamstress I simply added a few stitches to pull the cup-tops inward so they would fit me perfectly. (I may have lost a little weight in my chest area, so this may be my fault and not that of the bra, but I will say it fits a touch large just in case others find it so. Perhaps I need to order a larger (my normal) size for demi-cups and a smaller size for full-coverage ones!) At any rate, this is currently my favorite bra for the sheer comfort and support. :)
    ×
  • Panache Medium Control Wire-Free Sports Bra
    • Panache:
    • Medium Control Wire-Free Sports Bra
    • 14 reviews
    • Colors:
    Details:
    • Workout with ease in this medium control sports bra
    • Each breast is supported with molded wire-free cups
    • Lasting comfort thanks to the cushioned underband
    • Shoulder pressure is dispersed due to wide straps
    • Converts to racerback with J-Hook
    • Featured Review:
    • on September 4, 2016
    • Comfy, medium support
    • Pros: comfy, soft fabric, medium support, good for lower impact sports, sweat-wicking, easy to put on/take off, racerback conversion is great. Cons: the Panache brand sticker came rubbed off on my clothes (on both of mine), not a good choice if you need to jump a lot or do inversions (handstands, etc.). I own two of these and wear them regularly for biking. I wanted something comfy and easy to put on since I bike to work and usually change once I'm there.
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  • Natori Chic Comfort T-Shirt Bra
    • Natori:
    • Chic Comfort T-Shirt Bra
    • 10 reviews
    • Colors:
    Details:
    • Sleek, simple and supportive underwire T-shirt bra
    • Flexible cups are foam-lined to help shape bust
    • Fuller coverage and higher side wings for smoothing
    • Center front of bra dips to accommodate lower cut tops
    • End strap slipping with adjustable, close-set straps
    • Featured Review:
    • on July 29, 2016
    • Very comfortable
    • I've had the bra for two weeks and the comfort is great because the material stretches. My size 36DDDD bras usually don't have stretchy straps & sides because I need support. So, I'm wondering if it will lose it's shape and support a lot sooner. Time will tell!!
    ×
  • Wacoal How Perfect Wire-Free T-Shirt Bra
    • Wacoal:
    • How Perfect Wire-Free T-Shirt Bra
    • 11 reviews
    • Colors:
    Details:
    • All-day comfort in this wire-free T-shirt bra
    • Prevent show-through with seamless foam-lined cups
    • End strap slipping with adjustable, close-set straps
    • Excellent side support thanks to built-in boning
    • Soft, brushed stretch microfiber
    • Featured Review:
    • on August 12, 2016
    • Comfy bra that has it all!
    • Coverage, color, and a great style to say the least. You cannot go wrong and on sale even better.
    ×
  • Fantasie Zoe Side Support Bra
    • Fantasie:
    • Zoe Side Support Bra
    • 3 reviews
    • Colors:
    Details:
    • Sexy meets sophistication in this underwire bra
    • Supportive 4-part cups provide the most natural breast shape
    • Cups seams lift while elastic trim on cups offer a custom fit
    • Comfortable stretch wings will not dig and offer fuller coverage
    • Say goodbye to slipping straps thanks to U-back design
    • Featured Review:
    • on September 16, 2016
    • Great supportive, comfortable bra
    • Fits well and supports from the side and underneath.
    ×
  • Pour Moi Hush Lace Cage Demi Bra
    • Pour Moi:
    • Hush Lace Cage Demi Bra
    • Color:
    Details:
    • Pretty lace lightly lined underwire cage bra
    • Lace and mesh overlay on seamed double-layer cups
    • Fully adjustable stretch straps offer a customizable fit
    • Reinforced side boning provides anchored support
    • Soft, 3 column, 2 row hook and eye back closure
    ×
  • Fantasie Grace Bra
    • Fantasie:
    • Grace Bra
    • 1 review
    • Colors:
    Details:
    • Get great full coverage in this sleek unlined bra
    • Innovative 3-part cup design lifts and naturally shape breasts
    • Supportive, reinforced side panel and boning helps anchor bra
    • Customizable, fully adjustable stretch straps
    • Scalloped edge on straps so adjusters stay in place
    • Featured Review:
    • on September 14, 2016
    • Nice Fit
    • Nice Fit - had some problem with the left strap sliding off - tightened it and all is OK.
    ×
  • Anita Active Front Close Wire-Free Sports Bra
    • Anita:
    • Active Front Close Wire-Free Sports Bra
    • Colors:
    Details:
    • Get in shape with this firm control wire-free sports bra
    • Mirror your natural shape in unlined molded full cups
    • Smooth elastic underband anchors against the body
    • Non-stretch padded comfort straps eliminate chafing
    • Customize the fit with velcro fastening front adjustable straps
    ×
  • Charnos Sienna Side Support Bra
    • Charnos:
    • Sienna Side Support Bra
    • 1 review
    • Colors:
    Details:
    • Get beautiful natural shape in this lovely full cup underwire bra
    • Stunning embroidery adorns top of supportive 4-part cups
    • Seamed cups offer lifted shape and centered breasts
    • Strap stays put thanks to semi-rigid detailing
    • Fully adjustable stretch straps offer a customizable fit
    • Featured Review:
    • on September 29, 2016
    • Everday Sexy
    • LOVE this bra. Makes me look 10 lbs thinner, sexy detail, awesome shape. Also loving the accordion straps - the never slip! I am front, center, and up and ready to go.... looks amazing under blouses. Homerun for me! *true to size fit for me!
    ×
  • Le Mystère Sophia Lace Bra
    • Le Mystère:
    • Sophia Lace Bra
    • 5 reviews
    • Colors:
    Details:
    • Look beautiful in this floral lace underwire bra
    • Seamless, foam-lined contour cups for shape and support
    • Back adjustable, decorative stretch straps
    • 3 column, 2 row hook and eye back closure
    • Columns and rows increase with size
    • Featured Review:
    • on February 8, 2016
    • Sizing not consistent
    • The band on the 30F is tighter than the band size on the 30E. I ordered 2 bras in different colors, but the same cup size, and one ran much larger than the other. Overall, a beautiful and very supportive bra onc you find the right size.
    ×
  • Fantasie Zoe Plunge Balcony T-Shirt Bra
    • Fantasie:
    • Zoe Plunge Balcony T-Shirt Bra
    • 3 reviews
    • Colors:
    Details:
    • Achieve a flawless silhouette in this contour T-shirt bra
    • Seamless and smooth lightly foam-lined, underwire cups
    • Reinforced side panel and mesh-lined wings for anchored support
    • Pleated, fully adjustable stretch straps
    • Soft, 3 column, 2 row hook and eye back closure
    • Featured Review:
    • on September 16, 2016
    • AMAZING!!! My new favorite!
    • I tried this bra on a whim and I am IN LOVE!!! Definitely my new favorite bra :) If you're petite with a small band size and large cup, this is the bra for you!!
    ×
  • Prima Donna I Want You Sheer Bra
    • Prima Donna:
    • I Want You Sheer Bra
    • Color:
    Details:
    • Get an amazing fit and feel in this stunning underwire bra
    • Supportive, 4-part seamed cups offers full cup coverage
    • Luxe, sheer geometric floral lace with fine tulle lining
    • Soft, padded underwire is nickel-free for optimum comfort
    • Straps stay in place and will not dig in with close-set straps
    ×
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